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Universe vs Zoho Campaigns: Which is a better fit?

Updated on January 19th, 2025
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Summary
Key features rated by users
Features selected based on 5,603 reviews from Social Media Marketing users.
% Fit
Missing features
Feature ratings
Social Media Integration
NA
Email Marketing
NA
Post Scheduling
NA
Campaign Planning
NA
Data Import/Export
NA
% Fit
Not enough reviews
Feature ratings
Social Media Integration
4.6
Email Marketing
4.8
Post Scheduling
5.0
Campaign Planning
4.5
Data Import/Export
4.5
User satisfaction
4.4
User reviews34
Ease of use
4.4
Functionality
3.9
Value for money
4.2
Customer support
4.6
4.3
User reviews310
Ease of use
4.1
Functionality
4.2
Value for money
4.4
Customer support
4.2
Price starts from
One-time payment
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

We believe anyone has the power to create great experiences, from early entrepreneurs to established brands and businesses.

Email and SMS marketing software that is ideal for small, medium, and large business platforms across the world. Manage your leads and contacts with this software to drive sales.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
Art H
COO
5.0

Art: Hi, my name's Art. I'm COO of a small marketing company in Maryland, working with not-for-profit organizations since 1997. This is a review of Zoho Campaigns, which we're using for a email marketing campaign, and we give it a five star rating. We've been using a variety of tools over the years. We have some homegrown email marketing tools. We've also used Constant Contact, MailChimp, a few of the other big name delivery systems, but we were looking for something a little more cost effective for the client that we're currently working with. We chose Zoho because of its price and the features available for the price. The campaign reach in this case was about 5,000 out of a 65,000 member organization, and it was the sweet spot in the cost per month and cost per contact that we could use. Onboarding and integrating was a pretty smooth process. The documentation is outstanding. The ability to get online help while we were setting up and answer some questions, because every email provider has a little different flavor of how they do their development. It was just a really simple process and they were very helpful in doing so. Don't let the fact that Zoho is a relatively new player in the email and SMS marketing scare you. They are an excellent tool. They have a full suite of products, help desk and other things that are not really necessary for our current client, but we are exploring for future use. They are very friendly, they're quick to respond to questions and offer some really great advice.

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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Universe

6/40
  • A/B Testing
  • Activity Dashboard
  • Automated Publishing
  • Automated Scheduling
  • Calendar Management
  • Campaign Management
  • Campaign Planning
  • Click Tracking
  • Commenting/Notes
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Image Library
  • Keyword Filtering
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Performance Metrics
  • Post Scheduling
  • Social Media Integration
  • Social Media Monitoring
  • Tagging
  • Trend Analysis
  • Workflow Management
  • Campaign Analytics
  • Multi-Channel Marketing
  • Real-Time Data
  • Reporting/Analytics
  • Social Promotion
  • Third-Party Integrations
See All features
Hide Social Media Marketing Software Features -

Zoho Campaigns

Top Features
26/40
Show Social Media Marketing Software Features +

Universe

--

Zoho Campaigns

Universe
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Zoho Campaigns
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Universe
  • By Universe
  • Located in United States
  • Founded in 2011
Zoho Campaigns
  • By Zoho
  • Located in United States
  • Founded in 1996
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