# Compare Pipedrive vs Salesforce Marketing Cloud Account Engagement 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Pipedrive and Salesforce Marketing Cloud Account Engagement based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/132666-134593/Pipedrive-vs-Pardot

---

# Pipedrive vs Salesforce Marketing Cloud Account Engagement Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

PipedriveSalesforce Marketing Cloud Account Engagement2/4 selected

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,055)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

[## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,055)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting Price

$19.00/month

Value-for-Money

4.4

Functionality

4.3

Ease of Use

4.5

Customer Service

4.4

Reviews Sentiment

Based on [3,055 reviews](#user-reviews)

Positive

2,853

Neutral

138

Negative

64

[## Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

Starting Price

$1250.00/month

Value-for-Money

3.8

Functionality

4

Ease of Use

3.8

Customer Service

3.8

Reviews Sentiment

Based on [650 reviews](#user-reviews)

Positive

518

Neutral

99

Negative

33

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## Summary

* * *

Key features rated by users

Features selected based on 14,310 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

62%Fit

Missing features

Feature ratings

Email Campaign Management

4.5

Campaign Scheduling

NA

Newsletter Management

NA

Email Tracking

4.5

Customizable Branding

4.3

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.5

Campaign Scheduling

3.9

Newsletter Management

NA

Email Tracking

3.0

Customizable Branding

NA

User satisfaction

User satisfaction

4.5

User reviews[3,055](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.4

Customer support

4.4

User satisfaction

4.1

User reviews[650](https://www.capterra.com/p/134593/Pardot/reviews/)

Ease of use

3.8

Functionality

4.0

Value for money

3.8

Customer support

3.8

Price starts from

Price starts from

$19Per User, Per Month

-   Free version
-   Free trial

Price starts from

$1250Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Designed for sales teams in small and mid-sized businesses, the cloud-based sales tool helps teams stay organized.

Best for

Organizations that use online marketing for lead generation

## User reviews

Pros & cons

SG

Sauve G.

Sales Representative

> "Pipedrive is super visual and simple .Satisfied with its customizable pipeline,easy on boarding,ability to set up automation and a single place of..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7156569)

D

Dovilė Š.

Ecommerce Manager

> "After following support instructions to reconnect the account due to an email sending issue, the feature was suddenly removed and locked behind a..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7158082)

D

Dovilė Š.

Ecommerce Manager

> "We specifically selected our plan after discussing our requirements with the sales team, including access to one shared/team inbox, which we then..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7158082)

MS

Marvin S.

Product Development Lead

> "I'm only reporting/reviewing from the perspective of an admin user, and the only downside I can see is that with the mass of our leads we need to..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018)

VR

Verified Reviewer

Account Executive

> "Overall it has helped me manage my funnel of leads much more effectively. If your company is sales focused it is built for that line of work"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7098719)

D

Dovilė Š.

Ecommerce Manager

> "Very disappointing customer experience regarding feature transparency and support."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7158082)

DL

Daniela L.

Sales Manager

> "It’s like having a chessboard where each piece represents a sales opportunity, and you can easily move them from one stage to another. Plus, the task..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

JA

Josh A.

Co-founder, VP of Marketing

> "All the customization can make it difficult to decide how to best implement the services across the company."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6545697)

RM

Rick M.

Account Manager

> "We have been able to create properties, link to web forms, and generate automations within first couple of days of creating account."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913)

DL

Daniela L.

Sales Manager

> "It can get a bit pricey. While the interface is generally cool, it can sometimes feel a bit overwhelming with all the options and settings available."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

VR

Verified Reviewer

Head of Sales Operations

> "The platform offers significant customization options, including automation, workflow management, integrated email, activity tracking, insights, and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746)

Alexander K.

CEO

> "The Customer Success Manager called my response "frustration.""

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7138119)

Jonathon B.

Senor Content Manager

> "It reduces the chance of missing follow-ups and improves visibility into the pipeline for the whole team."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7146497)

DL

Daniela L.

Sales Manager

> "On the downside, the mobile app isn’t as powerful as the desktop version."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

BC

Bobby C.

Shipping Coordinator

> "I like that businesses can use the platform and schedule meetings easily with customers. "

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7142843)

DL

David L.

CEO

> "It’s confusing that you can’t put in contact information for companies."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6486661)

VR

Verified Reviewer

Marketing Director

> "The automation features save time on follow-ups, and the email tracking is perfect for optimizing campaigns."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476)

AM

Andrew M.

Founder

> "You need to pay for higher levels to even access it and when you do it's still terrible."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6575738)

SE

Sitav E.

Marketing Associate

> "The amount of capabilities that Pipedrive has is absolutely astounding - you can have every detail about a lead, deal, organization, client, and more..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161)

Alexander K.

CEO

> "Refund refused."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7138119)

KS

Kavit S.

Consultant

> "For a small business like us, it works well without much of complexities, it does have the flexibility to use the tool."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7142231)

RM

Rick M.

Account Manager

> "The workflow when going through activities isn't too efficient."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913)

VR

Verified Reviewer

Head of Sales Operations

> "The customization options and automation features save us valuable time, while email tracking helps ensure that we follow up promptly."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746)

KM

Keith M.

President

> "pipedrive customer service is utter garbage, I have been locked out of my primary account for days."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6719495)

VR

Verified Reviewer

Marketing Director

> "It’s great for keeping sales organized, though limited built-in marketing tools mean you’ll need integrations for a complete strategy."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476)

AG

Alyson G.

Head of Finance

> "UI/UX is not as sophisticated as, for example, salesforce"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6724082)

AS

Amber S.

Business Administrator

> "I like that Pipedrive can be integrated with other applications as needed."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7139560)

KH

Karl H.

Member of the board

> "Did not use it due to the pricing scheme that they have in use."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301)

AV

Asha V.

Beauty Specialist

> "Pipedrive offers a unique dashboard that successfully tracks tasks and projects amongst a wide range of clients."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6405513)

MH

Mark H.

Owner

> "I have no interest in using a software that provides zero real time human support and lies that they do when it's just some annoying chat bot that..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069)

D

Dovilė Š.

Ecommerce Manager

> "Easy to use interface, good deal pipeline visualization, and useful automation features for small sales teams."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7158082)

JW

Jess W.

Business development and marketing

> "Editing emails can be a pain - you need to save and go out and back in each time or we've sometimes found changes have been lost."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6140507)

SH

Sabrina H.

Sales Admin

> "I like how it's easy to navigate through, and there are different categories to separate stages of a job."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7144443)

PJ

Priyanshu J.

Manager

> "Pipedrive is primarily a CRM designed for sales teams, which means that it has limited marketing automation functionality. If you're looking for a..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602636)

MD

Maria D.

Product Marketing Manager

> "Pipedrive features a user-friendly interface and intuitive logic, along with strong customer support and almost seamless automation options."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6694973)

Jennifer W.

Human Resources Generalist

> "In particular, the OpenPhone phone integration was completely ineffective, and its setup process was quite cumbersome."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4938082)

PW

Peter W.

Onboarding Manager

> "This means anyone associated with the client can visit one central point in Pipedrive and get a clear visibility of the status of the project."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6596088)

AO

Amos O.

Procurement Manager

> "The cost is a bit high compared to other alternatives"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6473779)

HA

Hayley A.

Manager

> "The swim lane layout for deals is easy to track and gives great visibility."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7154931)

KH

Karl H.

Member of the board

> "I think their pricing packages are quite plain stupid."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301)

Ava H.

Staff Software Engineer

> "Overall, it simplifies managing sales leads and pipelines, making it easier to focus on closing deals rather than admin tasks."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6574172)

DV

Daniel V.

Sales

> "It requires some experience to create the process properly, is a bit difficult to create all the "funnels""

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6195939)

VR

Verified Reviewer

Managing Director

> "It’s streamlined our sales process and improved efficiency."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7063080)

JM

Japhet M.

Creative Director

> "In the past, I subscribed to Pipedrive's top-tier package, but I found the automation features to be underwhelming."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6288965)

SR

Spencer R.

Account Manager

> "Extremely powerful, great insights and tremendous information, allowing you to truly understand which contact is generating the most interest, and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6758614)

HO

Hannah O.

Marketing Manager

> "We decided at the end of the day that there wasn't enough features for a construction company, so we did not continue our membership."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6047185)

MM

Mirjam M.

Marketing and Communications Manager

> "I like how the data on leads, deals, persons and organizations all are can be customized and linked together."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6717212)

John S.

Social Media Consultant

> "Its limited integration options. While Pipedrive does integrate with a range of popular tools such as Google Apps and Zapier, it may not be suitable..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4630231)

KH

Kira H.

Senior Operations Manager

> "It keeps our business running so smoothly and ensures that we never miss anything for our clients."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6848965)

NM

Nathan M.

Marketing Manager

> "They're also not as pushy as Hubspot. But not having a phone number to call when the system goes down is bad."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435)

FP

Fernando P.

Administrative

> "I love the visual pipeline view that helps me easily see where deals are in the sales process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6347372)

MS

Michael S.

Designer

> "Your clients can get lost in the shuffle if you do not schedule a follow up for them."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6169907)

Jim P.

Fractional Consultant

> "Perfect for mid to late(r) funnel client management."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7132528)

VR

Verified Reviewer

Owner

> "My least favorite part of Pipedrive is the lack of customization. If there are custom fields that I need, it does not give me the option to create..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___3735450)

VR

Verified Reviewer

Designer

> "It offers a variety of analysis and reporting tools to help you gain insight into the sales process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6480341)

MH

Mark H.

Owner

> "Spent 20 minutes trying different answers to see if I could actually speak with someone to answer my questions and had no luck."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069)

DL

Daniela L.

Sales Manager

> "The visual pipeline makes it super easy to track where each deal stands, and I also appreciate the real-time reporting."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

Jennifer H.

Owner

> "What I liked least was not being able to figure out how to use automation tools with it (and that's probably 100% my fault)."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6025562)

MS

Marvin S.

Product Development Lead

> "We have a very fluctuating target group and update our Leads every month, which was a pain in the past but the API makes a breeze."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018)

Paul Marco O.

Analyst

> "it is a bit pricey for the full service features compared to the others i see and will try out."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4890739)

SE

Sitav E.

Marketing Associate

> "The organization and details are endless, and it's incredibly helpful - this is truly how you educate an entire organization on every detail needed..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161)

Flor C.

Software Developer

> "It does not include the integrated marketing automation function, which means, for example, that customer contracts have to be renewed every year."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602615)

MS

Mohammed S.

Owner

> "It integrates nicely with all other apps, and the ability to sync with my email is superb because it allows me to quickly review all email..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5035850)

BC

Ben C.

General Manager

> "Email interface not great."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6721882)

MM

Meelis M.

IT support

> "In addition PipeDrive has its own marketplace that allows you to install wide range of different applications to your PipeDrive to make the tracking..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6318147)

DS

David S.

VP

> "It was tedious to use."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6708964)

NN

Nick N.

Owner

> "Pipedrive made sales tracking way easier for me, I used to lose deals just cause I forgot to follow up."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6808205)

NM

Nathan M.

Marketing Manager

> "Support when they're having server issues, which is all too often."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435)

IE

Irma E.

Advisor

> "The thing I like the most about this app is that it has help my managment team to be able to manage sales activities but also to be able to observe..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6050741)

SS

Sofia S.

Product Manager Marketing Moda

> "Unfortunately, the reporting features of Pipedrive are quite limited and while they do provide some useful data, they don't offer the same level of..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4663037)

MH

Michelle H.

Senior Project Manager

> "Pipedrive's many features will enable us to accomplish our goals and more, including the collection of prospect information and the scheduling of..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080)

JF

Jose F.

Gerente administrativo

> "One thing I don't particularly like about Pipedrive is that it can be a bit pricey."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4995720)

Brendan C.

Business Development Rep

> "It's much easier using Pipedrive as a Sales team since in my team, we do a lot of handovers for deals and some of the leads, and this is easier to do..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6005630)

AS

Alex S.

Senior Business Development Manager

> "Sometimes can be slow to reach customer service"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4885729)

Ronald Abilmar R.

Marketing Manager

> "It's great because I can connect my email, calendar and mobile phone to automatically sync data and have a full view of my customer interactions."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5010053)

BK

Bernardo K.

CEO

> "There must be no privacy between users emails and the management, just because we need to MANAGE THEM, we need to see if the email they're sending..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4797544)

AE

Aaron E.

Scout

> "Pipedrive worked well in terms of collaboration, the team could work together on the sales conversion process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6484355)

LH

Lucy H.

Marketing Manager

> "Sometimes a little basic in terms of reporting."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6202914)

PL

Princess L.

Digital Creator

> "I use the chatbot to easy customer support because it is programmed to give simple details about the services in my organization and this reduces on..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4993806)

VR

Verified Reviewer

IT and Digital Marketting Head

> "Pipedrive has limited customization choices, so while it does offer some, some users may not find them to be very accommodating."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4380513)

[View Reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

SM

Simon M.

CRM Specialist

> "Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7039601)

VR

Verified Reviewer

Software Engineer

> "It's not intuitive enough to compete with office 365 or Google platform."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6660894)

SF

Sarah F.

Marketing Technologist

> "Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7160153)

VR

Verified Reviewer

Marketing Automation Specialist

> "Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6223247)

SF

Sarah F.

Marketing Technologist

> "It works fairly seamlessly with Salesforce and the initial integration is not too complex."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7160153)

Ipek Nil B.

Sales Marketing Specialist

> "I do not like the complexit of the interface which leads to different unintended sections."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6290328)

VR

Verified Reviewer

Marketing Operations Manager

> "I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6007074)

WT

Weronika T.

Manager

> "One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

KR

Kristina R.

Marketing Cloud Administrator

> "I like the Journey Builder - it gives us a lot of options, we can easily make segments and target people, and it's visually pleasing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415)

VR

Verified Reviewer

Director, Growth & Revenue Operations

> "The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383)

KR

Kristina R.

Marketing Cloud Administrator

> "It helps us to track data, and have a overview of KPIs."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415)

VR

Verified Reviewer

Director of Demand Gen

> "I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4185840)

Pratik H.

Assoicate Project Coordinator

> "Salesforce Marketing cloud Account Engagement is a well established tool which helps our organization to reach out to customers on a..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4439095)

Aadeeb S.

Brand Manager

> "We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

WT

Weronika T.

Manager

> "My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

SA

Saul A.

Innovation Manager

> "Integration with systems and importing data bases is basically impossible, even with IT support."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663)

WT

Weronika T.

Manager

> "One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

Jessica F.

Merchant Experience Intern

> "User Interface can be tricky sometimes... most of the navigation is not very intuitive and even know you can learn by watching/reading..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3450001)

WT

Weronika T.

Manager

> "The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

VR

Verified Reviewer

Director, Growth & Revenue Operations

> "We didn't like not being able to relate marketing email activity to einstein activity sync."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383)

MC

Marco C.

IT Expert

> "Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6249385)

AG

Ariane G.

Marketing and Project Manager

> "Also, @ mentions do not show up on Facebook as they should, only simple @text without the link."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3607505)

MT

Marek T.

CEO

> "The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4808104)

VR

Verified Reviewer

Social Media Marketing Specialist

> "Also, the platform can be costly, especially for startups or smaller companies with limited budgets."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428)

Aadeeb S.

Brand Manager

> "Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. "

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

VR

Verified Reviewer

Social Media Marketing Specialist

> "It could take some time and effort to learn how to use the platform because it is a large and complicated platform."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428)

CS

Chiara S.

Reviewer

> "Very intuitive pages, I used it to do gas contracts on the phone"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092)

AV

Alex V.

Demand generation manager

> "The graphic design of the platform looks a little bit old but nothing too bad."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3797389)

SO

Samantha O.

Admin Manager

> "Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6139352)

LL

Lucie L.

Content manager

> "It’s not really easy to use for beginners"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6234448)

AP

Andreas P.

Marketing Director

> "Robust, customizable system with many features"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6201428)

Aadeeb S.

Brand Manager

> "Pardot pricing is a major limitation of the software."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

VD

Vatsal D.

App developer

> "Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910)

CR

Chevy R.

Solution Architect

> "The tool does so much that it be a little bit too complicated at time."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3734049)

CS

Chiara S.

Reviewer

> "It suggested me what to write and I could be successful with the client contract."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092)

SG

Sue G.

admin

> "It was difficult to figure out how to use the mass email generator initially."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3720023)

LH

Liam H.

Marketing Manager

> "It is an essential tool that, although costly, is necessary to grow and scale."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6022666)

VR

Verified Reviewer

Demand Generation Marketing Manager

> "There is no way to create a custom report, making it very difficult for our team to track ROI."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155)

Aadeeb S.

Brand Manager

> "The lead nurturing campaigns are helping us to drive engagement with our current & potential customers."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

Erik V.

Sr. Manager, Strategic Development

> "I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942)

Muhammad Daud S.

IT Manager

> "Its algorithms are unique in capturing leads and working strategically with different businesses."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887)

Sukesha W.

BDM

> "It is not easy to customise reports on the software."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907)

NH

Nirob H.

Lead Generator Specialist

> "In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4650121)

SA

Saul A.

Innovation Manager

> "Salesforce Sales is part of the struggle."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663)

VR

Verified Reviewer

Marketing Manager

> "It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875)

VR

Verified Reviewer

Growth Marketing

> "It's definitely behind in terms of feature set."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3764305)

VR

Verified Reviewer

Associate Manager

> "User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4696110)

AA

Ahsan A.

Marketing executive

> "Reporting is not the best"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475)

AA

Ahsan A.

Marketing executive

> "The support is simply great - They open the tickets on the same day and try to solve your issues within the same day"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475)

Jaimie B.

Senior Manager, Digital

> "The form + landing page management is confusing and time consuming."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794)

VB

Vivien B.

Associate

> "VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6333456)

TD

Tanuj D.

Software Engineer

> "The setup was a little confusing as first even when I have worked as a developer for Salesforce applications."

[See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595)

Erik V.

Sr. Manager, Strategic Development

> "Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942)

Muhammad Daud S.

IT Manager

> "Pardot is quite expensive and really advance to manage."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887)

Erik V.

Sr. Manager, Strategic Development

> "I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942)

MM

Marco M.

Growth Hacker

> "Inability to do almost anything without support from a developer or without extensive HTML knowledge, unless you want your forms /..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2226698)

VD

Vatsal D.

App developer

> "It helps you segment and target your audience effectively."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910)

Jaimie B.

Senior Manager, Digital

> "The learning curve can be tough if you're not a power user, it's not drag and drop or user friendly at all."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794)

JH

John H.

Lead Analytics Engineer

> "Undoubtedly the main thing attracting us to Pardot is its integration with Salesforce."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3596677)

Sukesha W.

BDM

> "That is one feature that i dislike."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907)

Muhammad Daud S.

IT Manager

> "Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887)

BM

Brittany M.

Email Marketing Manager

> "There are plenty of niche things that can not be easily customized, like email layout, without creating and uploading an entire new..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2780439)

SN

Shankar N.

Manager

> "Easy setup to create new fields and data management module."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4731688)

OT

Olivier T.

Principal

> "It's not as easy to integrate as you'd think even if it's also a Salesforce tool, the integration is painful, complicated and really..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2480354)

VR

Verified Reviewer

CEO

> "It’s a good product, very mature and integrated to the Salesforce ecosystem."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4270873)

TT

Tiju T.

Director Marketing Ops

> "Lead routing is not available."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3182270)

TD

Tanuj D.

Software Engineer

> "There are many event based triggers which one can utilize which could ensure better response times and lead conversion."

[See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595)

VR

Verified Reviewer

Instructor

> "Since I've been using this software for less than 6 months, I don't have anything I would ask the developers to improve."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3029067)

CE

Chelsea E.

Head of Marketing

> "Overall we have been satisfied with Pardot and it has met our needs for a high-growth B2B tech company."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3831605)

VR

Verified Reviewer

VP Demand Generation

> "The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2409230)

RJ

Rebecca J.

Sr Manager

> "Pardot, because it's part of Salesforce, has all the capabilities you need!"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4237503)

VR

Verified Reviewer

Demand Generation Marketing Manager

> "The reporting feature in Pardot is subpar."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155)

AE

Alexandra E.

Client loyalty rep

> "A great tool for email marketing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3750790)

VR

Verified Reviewer

Senior Project Manager

> "This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2420048)

Jhara M.

Marketing Director

> "As a Salesforce product, it's really easy to integrate with the CRM."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3569328)

Wanda M.

Account Executive

> "There was a lot of inaccurate information, especially with lead management, as well as integration and email marketing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2687859)

KP

Karan P.

Associate

> "Robust B2B marketing platform; offers deep integrations with our website & CRM"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3545067)

HC

Henrique C.

Senior Account Manager

> "It can be a bit confusing at first because it requires a lot of clicking to get to a place or to create lists."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2214610)

VR

Verified Reviewer

Marketing Manager

> "Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875)

KK

Kelly K.

Visual Designer

> "Pardot is kind of pricey as well."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3232372)

[View Reviews](https://www.capterra.com/p/134593/Pardot/reviews/)

## User interface

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

4.53 (3,055)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

4.14 (650)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Pipedrive

23/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/132666/Pipedrive/#features)

Salesforce Marketing Cloud Account Engagement

Top features

31/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/134593/Pardot/#features)

### Recognition

Pipedrive is recognized as a top-rated tool in 5 Capterra Shortlist reports

Salesforce Marketing Cloud Account Engagement is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Pipedrive

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Salesforce Marketing Cloud Account Engagement

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Pipedrive

-   By Pipedrive
-   Located in United Kingdom
-   Founded in 2010

Salesforce Marketing Cloud Account Engagement

-   By Salesforce
-   Located in United States
-   Founded in 2003

## Popular Comparisons

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vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,785)](https://www.capterra.com/p/61368/Salesforce/reviews/)

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[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

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Price

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4.0

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[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,055)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

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4.3

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4.3

4.5

Ease of Use

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[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

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[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,055)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$19/month

Price

$7/year

4.3

Features

4.5

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/132666-204998/Pipedrive-vs-Bigin-by-Zoho-CRM)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$1250/month

Price

$15/month

4.0

Features

4.5

3.8

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-134593/ActiveCampaign-vs-Pardot)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,055)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$19/month

Price

$14.99/month

4.3

Features

4.6

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/132666-178819/Pipedrive-vs-EngageBay-Marketing)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[Meritto](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/)[4.59 (616)](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/reviews/)

$1250/month

Price

Contact vendor for pricing

4.0

Features

4.5

3.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/134593-250169/Pardot-vs-Comprehensive-Admission-Suite)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,055)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,825)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$19/month

Price

$50/month

4.3

Features

4.3

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/132666-157279/Pipedrive-vs-Dynamics-365)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[noCRM](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/)[4.65 (491)](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/reviews/)

$1250/month

Price

$13/month

4.0

Features

4.5

3.8

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/132752-134593/You-Don-t-Need-a-CRM-vs-Pardot)