# Compare Pipedrive vs Lead Forensics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Pipedrive and Lead Forensics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/132666-156889/Pipedrive-vs-Lead-Forensics

---

# Pipedrive vs Lead Forensics Features and Cost Comparison

Last updated May 19th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

PipedriveLead Forensics2/4 selected

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.5 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

[## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting Price

$19.00/month

Value-for-Money

4.4

Functionality

4.3

Ease of Use

4.5

Customer Service

4.4

Reviews Sentiment

Based on [3,050 reviews](#user-reviews)

Positive

2,850

Neutral

138

Negative

62

[## Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.5 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

Starting Price

$0.01/month

Value-for-Money

4.2

Functionality

4.3

Ease of Use

4.5

Customer Service

4.7

Reviews Sentiment

Based on [247 reviews](#user-reviews)

Positive

230

Neutral

4

Negative

13

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 3,712 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

69%Fit

Missing features

Feature ratings

Lead Capture

4.2

Drip Campaigns

4.2

Engagement Tracking

NA

Email Management

4.0

Customizable Branding

4.3

\--%Fit

Missing features

Feature ratings

Lead Capture

4.5

Drip Campaigns

NA

Engagement Tracking

NA

Email Management

NA

Customizable Branding

NA

User satisfaction

User satisfaction

4.5

User reviews[3,050](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.4

Customer support

4.4

User satisfaction

4.5

User reviews[247](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.2

Customer support

4.7

Price starts from

Price starts from

$19Per User, Per Month

-   Free version
-   Free trial

Price starts from

$0.01Per Feature, Per Month

-   Free version
-   Free trial

Best for

Best for

Designed for sales teams in small and mid-sized businesses, the cloud-based sales tool helps teams stay organized.

Best for

Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time.

## User reviews

Pros & cons

VR

Verified Reviewer

Account Executive

> "Overall it has helped me manage my funnel of leads much more effectively. If your company is sales focused it is built for that line of work"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7098719)

MS

Marvin S.

Product Development Lead

> "I'm only reporting/reviewing from the perspective of an admin user, and the only downside I can see is that with the mass of our leads we need to..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018)

DL

Daniela L.

Sales Manager

> "It’s like having a chessboard where each piece represents a sales opportunity, and you can easily move them from one stage to another. Plus, the..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

JA

Josh A.

Co-founder, VP of Marketing

> "All the customization can make it difficult to decide how to best implement the services across the company."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6545697)

MM

Meelis M.

IT support

> "In addition PipeDrive has its own marketplace that allows you to install wide range of different applications to your PipeDrive to make the..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6318147)

DL

Daniela L.

Sales Manager

> "It can get a bit pricey. While the interface is generally cool, it can sometimes feel a bit overwhelming with all the options and settings..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

RM

Rick M.

Account Manager

> "We have been able to create properties, link to web forms, and generate automations within first couple of days of creating account."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913)

Alexander K.

CEO

> "The Customer Success Manager called my response "frustration.""

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7138119)

VR

Verified Reviewer

Head of Sales Operations

> "The platform offers significant customization options, including automation, workflow management, integrated email, activity tracking, insights,..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746)

NM

Nathan M.

Marketing Manager

> "They're also not as pushy as Hubspot. But not having a phone number to call when the system goes down is bad."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435)

Jonathon B.

Senor Content Manager

> "It reduces the chance of missing follow-ups and improves visibility into the pipeline for the whole team."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7146497)

DL

Daniela L.

Sales Manager

> "On the downside, the mobile app isn’t as powerful as the desktop version."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

BC

Bobby C.

Shipping Coordinator

> "I like that businesses can use the platform and schedule meetings easily with customers. "

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7142843)

DL

David L.

CEO

> "It’s confusing that you can’t put in contact information for companies."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6486661)

VR

Verified Reviewer

Marketing Director

> "The automation features save time on follow-ups, and the email tracking is perfect for optimizing campaigns."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476)

AM

Andrew M.

Founder

> "You need to pay for higher levels to even access it and when you do it's still terrible."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6575738)

SE

Sitav E.

Marketing Associate

> "The amount of capabilities that Pipedrive has is absolutely astounding - you can have every detail about a lead, deal, organization, client, and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161)

Alexander K.

CEO

> "Refund refused."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7138119)

KS

Kavit S.

Consultant

> "For a small business like us, it works well without much of complexities, it does have the flexibility to use the tool."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7142231)

RM

Rick M.

Account Manager

> "The workflow when going through activities isn't too efficient."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913)

VR

Verified Reviewer

Head of Sales Operations

> "The customization options and automation features save us valuable time, while email tracking helps ensure that we follow up promptly."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746)

NM

Nathan M.

Marketing Manager

> "Support when they're having server issues, which is all too often."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435)

VR

Verified Reviewer

Marketing Director

> "It’s great for keeping sales organized, though limited built-in marketing tools mean you’ll need integrations for a complete strategy."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476)

KM

Keith M.

President

> "pipedrive customer service is utter garbage, I have been locked out of my primary account for days."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6719495)

AS

Amber S.

Business Administrator

> "I like that Pipedrive can be integrated with other applications as needed."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7139560)

AG

Alyson G.

Head of Finance

> "UI/UX is not as sophisticated as, for example, salesforce"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6724082)

AV

Asha V.

Beauty Specialist

> "Pipedrive offers a unique dashboard that successfully tracks tasks and projects amongst a wide range of clients."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6405513)

KH

Karl H.

Member of the board

> "Did not use it due to the pricing scheme that they have in use."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301)

SH

Sabrina H.

Sales Admin

> "I like how it's easy to navigate through, and there are different categories to separate stages of a job."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7144443)

MH

Mark H.

Owner

> "I have no interest in using a software that provides zero real time human support and lies that they do when it's just some annoying chat bot that..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069)

MD

Maria D.

Product Marketing Manager

> "Pipedrive features a user-friendly interface and intuitive logic, along with strong customer support and almost seamless automation options."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6694973)

JW

Jess W.

Business development and marketing

> "Editing emails can be a pain - you need to save and go out and back in each time or we've sometimes found changes have been lost."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6140507)

PW

Peter W.

Onboarding Manager

> "This means anyone associated with the client can visit one central point in Pipedrive and get a clear visibility of the status of the project."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6596088)

PJ

Priyanshu J.

Manager

> "Pipedrive is primarily a CRM designed for sales teams, which means that it has limited marketing automation functionality. If you're looking for a..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602636)

Ava H.

Staff Software Engineer

> "Overall, it simplifies managing sales leads and pipelines, making it easier to focus on closing deals rather than admin tasks."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6574172)

Jennifer W.

Human Resources Generalist

> "In particular, the OpenPhone phone integration was completely ineffective, and its setup process was quite cumbersome."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4938082)

VR

Verified Reviewer

Managing Director

> "It’s streamlined our sales process and improved efficiency."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7063080)

AO

Amos O.

Procurement Manager

> "The cost is a bit high compared to other alternatives"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6473779)

SR

Spencer R.

Account Manager

> "Extremely powerful, great insights and tremendous information, allowing you to truly understand which contact is generating the most interest, and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6758614)

KH

Karl H.

Member of the board

> "I think their pricing packages are quite plain stupid."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301)

MM

Mirjam M.

Marketing and Communications Manager

> "I like how the data on leads, deals, persons and organizations all are can be customized and linked together."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6717212)

DV

Daniel V.

Sales

> "It requires some experience to create the process properly, is a bit difficult to create all the "funnels""

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6195939)

KH

Kira H.

Senior Operations Manager

> "It keeps our business running so smoothly and ensures that we never miss anything for our clients."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6848965)

JM

Japhet M.

Creative Director

> "In the past, I subscribed to Pipedrive's top-tier package, but I found the automation features to be underwhelming."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6288965)

FP

Fernando P.

Administrative

> "I love the visual pipeline view that helps me easily see where deals are in the sales process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6347372)

HO

Hannah O.

Marketing Manager

> "We decided at the end of the day that there wasn't enough features for a construction company, so we did not continue our membership."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6047185)

Jim P.

Fractional Consultant

> "Perfect for mid to late(r) funnel client management."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7132528)

John S.

Social Media Consultant

> "Its limited integration options. While Pipedrive does integrate with a range of popular tools such as Google Apps and Zapier, it may not be..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4630231)

VR

Verified Reviewer

Designer

> "It offers a variety of analysis and reporting tools to help you gain insight into the sales process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6480341)

MS

Michael S.

Designer

> "Your clients can get lost in the shuffle if you do not schedule a follow up for them."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6169907)

DL

Daniela L.

Sales Manager

> "The visual pipeline makes it super easy to track where each deal stands, and I also appreciate the real-time reporting."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

VR

Verified Reviewer

Owner

> "My least favorite part of Pipedrive is the lack of customization. If there are custom fields that I need, it does not give me the option to create..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___3735450)

MS

Marvin S.

Product Development Lead

> "We have a very fluctuating target group and update our Leads every month, which was a pain in the past but the API makes a breeze."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018)

MH

Mark H.

Owner

> "Spent 20 minutes trying different answers to see if I could actually speak with someone to answer my questions and had no luck."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069)

SE

Sitav E.

Marketing Associate

> "The organization and details are endless, and it's incredibly helpful - this is truly how you educate an entire organization on every detail needed..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161)

Jennifer H.

Owner

> "What I liked least was not being able to figure out how to use automation tools with it (and that's probably 100% my fault)."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6025562)

MS

Mohammed S.

Owner

> "It integrates nicely with all other apps, and the ability to sync with my email is superb because it allows me to quickly review all email..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5035850)

Paul Marco O.

Analyst

> "it is a bit pricey for the full service features compared to the others i see and will try out."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4890739)

NN

Nick N.

Owner

> "Pipedrive made sales tracking way easier for me, I used to lose deals just cause I forgot to follow up."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6808205)

Flor C.

Software Developer

> "It does not include the integrated marketing automation function, which means, for example, that customer contracts have to be renewed every year."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602615)

IE

Irma E.

Advisor

> "The thing I like the most about this app is that it has help my managment team to be able to manage sales activities but also to be able to observe..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6050741)

BC

Ben C.

General Manager

> "Email interface not great."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6721882)

MH

Michelle H.

Senior Project Manager

> "Pipedrive's many features will enable us to accomplish our goals and more, including the collection of prospect information and the scheduling of..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080)

DS

David S.

VP

> "It was tedious to use."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6708964)

Brendan C.

Business Development Rep

> "It's much easier using Pipedrive as a Sales team since in my team, we do a lot of handovers for deals and some of the leads, and this is easier to..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6005630)

SS

Sofia S.

Product Manager Marketing Moda

> "Unfortunately, the reporting features of Pipedrive are quite limited and while they do provide some useful data, they don't offer the same level of..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4663037)

Ronald Abilmar R.

Marketing Manager

> "It's great because I can connect my email, calendar and mobile phone to automatically sync data and have a full view of my customer interactions."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5010053)

JF

Jose F.

Gerente administrativo

> "One thing I don't particularly like about Pipedrive is that it can be a bit pricey."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4995720)

AE

Aaron E.

Scout

> "Pipedrive worked well in terms of collaboration, the team could work together on the sales conversion process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6484355)

AS

Alex S.

Senior Business Development Manager

> "Sometimes can be slow to reach customer service"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4885729)

PL

Princess L.

Digital Creator

> "I use the chatbot to easy customer support because it is programmed to give simple details about the services in my organization and this reduces..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4993806)

BK

Bernardo K.

CEO

> "There must be no privacy between users emails and the management, just because we need to MANAGE THEM, we need to see if the email they're sending..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4797544)

EL

Elliot L.

General Manager

> "The visual sales pipeline view simplifies deal tracking and management, making it accessible to both new and experienced team members."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6015179)

LH

Lucy H.

Marketing Manager

> "Sometimes a little basic in terms of reporting."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6202914)

MH

Michelle H.

Senior Project Manager

> "We finally have a solution that allows us to keep track of all of our sales in one place and monitor their progress over time."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080)

VR

Verified Reviewer

IT and Digital Marketting Head

> "Pipedrive has limited customization choices, so while it does offer some, some users may not find them to be very accommodating."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4380513)

CK

Chelcie K.

Finance

> "So far it’s ideal for tracking sales and their current status."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6450031)

VR

Verified Reviewer

Tagie Burton

> "It has Limited automation optionsSome users have reported issues with syncing of data across multiple users"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4485358)

MM

Meelis M.

IT support

> "Sales people are not usually tech people, but PipeDrive makes tracking and following your sales easy."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6318147)

JF

Jill F.

Office manager

> "The "insights" feature and dashboard are clunky and not inuitive for charting your company's progress."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4543553)

[View Reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

VR

Verified Reviewer

Marketing manager

> "It provides clear insights into which companies visit our website, which pages they view (page insights), and where those visitors come from."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7070884)

LR

Laurence R.

Business Development Manager

> "The only minor drawback is not knowing exactly who is viewing our content; however, we recognise this isn't a limitation of the system, but rather an impossible metric to..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7112148)

EA

Emma A.

Head of Marketing

> "It allows us to find customers with buying intent by setting up the product to show prospects on key buying pages such as pricing."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7138959)

VR

Verified Reviewer

Marketing manager

> "One downside is that the pricing can feel high relative to the measurable return, especially when not all identified leads convert into concrete sales opportunities."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7070884)

Maciek P.

Operations Manager

> "Even with the occasional wrong company match or missing contact name, the behavioural insights and PPC tracking alone make it a totally solid tool for our team."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7126895)

Tammy S.

Marketing Manager

> "At present, we are unable to integrate it directly with our CRM, which means some manual handling of data is required."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102099)

Maciek P.

Operations Manager

> "It turns anonymous web traffic into actionable data, letting us clearly see which marketing channels work best and what our prospects actually care about."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7126895)

SB

Sasha B.

Sales Executive

> "Not being able to find out who exactly from a company was on the website, there aren't many contacts that have contact numbers so can sometimes be difficult to get through..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6842454)

Hector M.

Business Development Manager

> "That has directly supported smarter outreach, better prioritisation, and the ability to identify contacts to begin building relationships with the right people at the right..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7095431)

MD

Matthew D.

Sales and Marketing Director

> "It can be a bit frustrating when a large organisation visits and trying to use the filters to narrow down the role or person selection is clunky."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6820116)

ED

EHSAN D.

Director

> "The platform effectively bridges the gap between anonymous web traffic and actionable sales intelligence, enabling our team to identify high-potential leads we would have..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6825663)

James T.

Head of Marketing

> "Can be a little slow to load if spanning over a long period of time. "

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7086592)

Dan N.

Relationship Manager

> "Overall, it’s been a great system for capturing data and creating opportunities to engage with prospective clients. When used consistently, it’s a valuable tool for..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135222)

VR

Verified Reviewer

Business Development Team Member

> "Something I have felt is a negative ( But may be outside of anybody's control to change ) is the ability to see who has been viewing our website within an organisation."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7011161)

MN

Mark N.

Senior Account Manager

> "The real-time reporting on visits via the Latest Visits section of the Dashboard helps us procatively react to opportunities immediately as they arise."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6848588)

VR

Verified Reviewer

Sales Account Executive

> "The reports export too much information, that might not be necessary."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7122039)

Sheridan R.

Marketing and Communications Officer

> "Our Customer Success Manager has really taken the time to get to know our business and customer base, offering suggestions on how we can improve our content and user..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7090110)

NB

Natassja B.

CEO

> "Sometimes when very large companies and corporates are on our website, it is almost impossible to find the right person or department to reach out to."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6833487)

LS

Lianne S.

Senior Marketing Admin

> "I liked the insight it has given us to see who has visited our website, even when they don't fill out a form it allowed me to make more detailed, informative decisions :)"

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7027805)

IB

India B.

Business Development

> "sometimes when they leave the number its the office number which then doesn't help getting hold of the actual department or team."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032438)

Tammy S.

Marketing Manager

> "It moves us beyond anonymous traffic and allows us to prioritise outreach based on real engagement."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102099)

VR

Verified Reviewer

Commercial Director

> "We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6803238)

CM

Colby M.

Business Development Manager

> "We currently dominate one industry sector and Lead Forensics has given us the knowledge and insights into how many additional industries are looking at our products."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7000775)

EB

Eloise B.

Senior Inbound SDR

> "Some of the company data is occasionally inaccurate e.g. number of employees so acting with due diligence and further research is important."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6793799)

VC

Victoria C.

Sales Executive

> "The platform delivers real-time insights into which companies are visiting our website, even if they don't fill out a form. "

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032432)

SM

Silvan M.

CEO

> "As an SME based in Switzerland, where many employees are not fluent in English, this can present a barrier to broader internal adoption and ease of use across teams."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6767244)

LB

Louise B.

Administrator

> "The contacts list tool enables you to reach out to potential new customers with ease and efficiency."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135068)

PM

Peter M.

Sales

> "Not all web visits lead to leads as information such as contacts cant be found due to companies being too large."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658750)

Hector M.

Business Development Manager

> "sensitive content hidden\]supported the onboarding process and helped ensure we were configured in a way that matched my goals from the outset."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7095431)

James W.

Sales Executive

> "Does not give you the information of the specific person who looked at the website."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7001535)

DR

Daniel R.

Operations and Finance Director

> "Our company is starting to see the benefits and cost effective way of marketing, enhancing our product range to what the customer is reviewing to pitch correctly."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6885698)

CB

CASPAR B.

Digital Marketing Manager

> "Interface possibly a bit dated, but doesn't affect usability."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7024413)

Charlotte S.

Marketing Manager

> "has helped us through every step from setting up our account, teaching us to get the most out of the interface and always gives us great ideas to improve our conversions. "

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102739)

MS

Mike S.

Business Development Manager

> "It occasionally made it harder to qualify leads quickly."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6826565)

JB

Joe B.

Sales Director

> "The insight we receive to understand the quality of the traffic to our website to help us understand and improve our marketing, and to help us establish new leads is..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6810558)

AF

Amy F.

Sales and Marketing Operations Manager

> "Data Accuracy: Occasionally, the data might not be 100% accurate, requiring manual verification."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6413791)

CS

Caroline S.

Founder

> "First class customer experience that has closed the gap between marketing and sales, generated genuine opportunities for our clients and giving us valuable insights into..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6375201)

TB

Tove B.

Brand and Marketing Manager

> "The portal loading times are pretty slow so it can take a while to gather information sometimes."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6664061)

TB

Tom B.

Marketing Manager

> "Our current Account Manager, \[sensitive content hidden\], has been really helpful when it comes to showing new starters around the platform and constantly sharing ideas of..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6842295)

VR

Verified Reviewer

Technical Sales Engineer

> "The online portal can sometimes be slightly slow."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7017724)

Hayley Y.

Marketing Manager - Oil and Gas

> "Having access to potential contacts by job title within the visiting companies is a powerful tool for marketing."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7136645)

DF

David F.

Head of Sales

> "Tracking the individual down using external tools can be extremely difficult at times."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6795134)

PF

Phil F.

CMO

> "Lead Forensics is a great all-round tool for tracking campaign and other marketing efforts without the need to sit and wait for people to trigger forms or reach out via..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658675)

PP

Paige P.

Business Team

> "It makes it longer to process your new leads."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032444)

SR

Sara R.

Lead generation manager

> "The leads manager function allows me to track the progress of leads within the sales team easily."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7010747)

RH

Randall H.

Director of Sales and Marketing

> "Some of the reports were difficult to set up without help from our Lead Forensics customer support guy."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6404645)

CA

Connor A.

sdr

> "as an SDR, it helps my job daily and gives me insights of what companies to go after whilst also indicating what pages companies are looking at on our website which shows..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6607246)

VR

Verified Reviewer

Urethane Fellow

> "autogenerated reports fail repeatedly."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6787486)

LC

Liz C.

Marketing Manager

> "The software is great and the support from the guys at Lead Forensics is excellent, with monthly calls and account reviews to make sure we are getting the most out of the..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6348458)

BS

Brian S.

Product Marketing

> "There is really no way of seeing if this thing will actually work unless you commit to a year subscription. And my situation, the leads I was seeing were just registered..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767)

VR

Verified Reviewer

Sales Associate

> "You can see the parts of the website that people are enjoying overall, and where each prospect spend the majority of their time, which is really helpful in prepping for..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6406928)

VR

Verified Reviewer

Managing Director

> "Unfortunately as more businesses had staff working from home, the data and product that LF provided us was no longer fit for purpose."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#GetApp___4915752)

SW

Sophia W.

Business Development Executive

> "Lead Forensics constantly updates current leads, allowing me to reach out to new companies who are interested in the company, and act on them rapidly, maximising potential..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6349831)

VR

Verified Reviewer

CEO

> "The customer service: the customer service is very poor, the customer success team forces clients to stay onboard even if your company is not using the service and the..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___4525740)

LR

Lewis R.

Marketing Manager

> "Lead Forensics does what it says on the tin, seamlessly turning numeric website data into useful and actionable insights about which companies are interested in your..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6564925)

VR

Verified Reviewer

Managing Director

> "I am very disappointed in Lead Forensics and happy to share my feedback as the treatment from LF after being a loyal customer since \[sensitive content hidden\] was very poor."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#GetApp___4915752)

HA

Hayleigh A.

Marketing Manager

> "Excellent account manager, easy to understand dashboard, plenty of configuration options. As my website isn't optimised currently, we aren't utilising LF to it's potential,..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110703)

AM

Asif M.

Sales and Marketing Director

> "It did help us at the beginning but most of the data were not accurate which resulted in us waiting for our contract to finish with them."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___3667981)

Holly W.

Marketing Executive

> "Being able to see which businesses are engaging with our site has opened up some valuable opportunities that we would otherwise have missed."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110230)

BS

Brian S.

Product Marketing

> "I was also oversold on the HubSpot integration. "

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767)

HK

Hannah K.

Account Manager

> "Along with aiding the sales teams, it helps analyse whether our outreach is working."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7086000)

VR

Verified Reviewer

Co-founder

> "IP databases aren't exactly accurate and sometimes the company is categorised by their HQ, which means that if an office in Italy reviewed your products you still might see..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2608276)

LB

Louise B.

Administrator

> "Being able to categorise websites to filter out any non-relevant companies is very helpful."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135068)

Austin G.

President

> "Not only is the tool completely useless to us (we get the exact same data in our CRM for FREE - than you Hubspot) but their customer service is horrendous and they have..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2551449)

CM

Colm M.

Head of Surety

> "sensitive content hidden\] has assisted us by regularly advising on new addons or tweaking our data so we maximise our usage of Lead Forensics."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6856505)

KA

Katy A.

Vice President

> "We reached out multiple times and they either ignores us completely or offered the same weak solution and excuses."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407)

CJ

Chris J.

Commercial Director

> "Always goes out of his way to really understand your business and makes you aware of many other benefits such as the various stats and reports available to you when using..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6694823)

VR

Verified Reviewer

Director

> "CONSTANT spam e-mails and calls. Despite telling them many times not to get in touch."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2298783)

TM

Tom M.

Sales and marketing coordinator

> "It has allowed us to understand the market better alongside curating better leads for the business."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110298)

KA

Katy A.

Vice President

> "I stopped making payments thinking they would reach out and help find a solution and for over two months we heard NOTHING."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407)

Charlotte H.

Business Development Team Manager

> "Ultimately using LF can provide a competitive edge, allowing businesses to engage with leads at the right moment and increase conversion rates."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7011259)

Austin G.

President

> "Their sales team is super pushy and just wants to make a sale."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2551449)

PF

Phil F.

CMO

> "We have visibility of where our limited budgets should be spent while also being able to start a conversation with prospects via LinkedIn contact info that Lead Forensics..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658675)

KA

Katy A.

Vice President

> "We complained and they said we did not have enough "training" but"

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407)

[View Reviews](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

## User interface

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

4.53 (3,050)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)

4.51 (247)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Pipedrive

Top features

35/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/132666/Pipedrive/#features)

Lead Forensics

20/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/156889/Lead-Forensics/#features)

### Recognition

Pipedrive is recognized as a top-rated tool in 5 Capterra Shortlist reports

Lead Forensics is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Pipedrive

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Lead Forensics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Pipedrive

-   By Pipedrive
-   Located in United Kingdom
-   Founded in 2010

Lead Forensics

-   By Lead Forensics
-   Located in United Kingdom
-   Founded in 2009

## Popular Comparisons

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[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

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Contact vendor for pricing

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[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

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[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

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[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

vs

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[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$19/month

Price

$7/year

4.3

Features

4.5

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/132666-204998/Pipedrive-vs-Bigin-by-Zoho-CRM)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$0.01/month

Price

$15/month

4.3

Features

4.4

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/156889-171840/Lead-Forensics-vs-HubSpot-Marketing)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$19/month

Price

$14.99/month

4.3

Features

4.6

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/132666-178819/Pipedrive-vs-EngageBay-Marketing)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$0.01/month

Price

$15/month

4.3

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-156889/ActiveCampaign-vs-Lead-Forensics)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,822)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$19/month

Price

$50/month

4.3

Features

4.3

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/132666-157279/Pipedrive-vs-Dynamics-365)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

vs

[Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)

$0.01/month

Price

$1000/month

4.3

Features

4.6

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/156889-169083/Lead-Forensics-vs-Cognism)