# Compare Pipedrive vs ZoomInfo Sales 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare ZoomInfo Sales and Pipedrive based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/132666-168264/Pipedrive-vs-ZoomInfo-sales

---

# ZoomInfo Sales vs Pipedrive Features and Cost Comparison

Last updated May 9th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ZoomInfo SalesPipedrive2/4 selected

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[## ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.5

Functionality

4.2

Ease of Use

4.3

Customer Service

3.8

Reviews Sentiment

Based on [318 reviews](#user-reviews)

Positive

247

Neutral

41

Negative

30

[## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting Price

$19.00/month

Value-for-Money

4.4

Functionality

4.3

Ease of Use

4.5

Customer Service

4.4

Reviews Sentiment

Based on [3,050 reviews](#user-reviews)

Positive

2,850

Neutral

138

Negative

62

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## Summary

* * *

Key features rated by users

Features selected based on 3,690 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Lead Capture

3.9

Drip Campaigns

NA

Engagement Tracking

NA

Email Management

4.5

Customizable Branding

NA

69%Fit

Missing features

Feature ratings

Lead Capture

4.2

Drip Campaigns

4.2

Engagement Tracking

NA

Email Management

4.0

Customizable Branding

4.3

User satisfaction

User satisfaction

4.1

User reviews[318](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

Ease of use

4.3

Functionality

4.2

Value for money

3.5

Customer support

3.8

User satisfaction

4.5

User reviews[3,050](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.4

Customer support

4.4

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$19Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers.

Best for

Designed for sales teams in small and mid-sized businesses, the cloud-based sales tool helps teams stay organized.

## User reviews

Pros & cons

MW

Marissa W.

Senior Account Executive

> "Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7076134)

NW

Nolan W.

Head of Sales

> "It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807)

Eric N.

BDR

> "I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7062631)

Eric N.

BDR

> "The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7062631)

NW

Nolan W.

Head of Sales

> "There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807)

GS

George S.

Director

> "The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488)

BS

Beatricia S.

Sales Specialist

> "I like that the reports can be displayed along with additional information about who is submitting them. Since I can now get in touch..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6416425)

GS

George S.

Director

> "Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488)

MA

Mike A.

Sales

> "I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. "

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522)

SS

Shawn S.

Business Relations

> "Inability to build effectively off a lead with robust notes and history, the lack of effectiveness of much of their data as it's dated..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6580530)

AD

Amanda D.

VP - Marketing

> "We compared data from ZoomInfo side-by-side with two other similar tools, and ZoomInfo had a much more robust database than the others."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093)

GS

George S.

Director

> "Their actions demonstrate a complete absence of commercial integrity and reflect a business model built on rigid enforcement rather than..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488)

SR

Suvankar R.

Lead Generation Specialist

> "I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7025248)

Chance R.

CEO

> "I was massively disappointed by how little data we were able to get on our ICP."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7145087)

AD

Amanda D.

VP - Marketing

> "It has saved me countless hours of gathering contacts and contact information for marketing campaigns, sales requests, etc."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093)

VR

Verified Reviewer

Business Development Manager

> "The cost can be a burden to some, but I dislike that phone numbers are not updated enough to the point 10% are probably wrong."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6875554)

MA

Mike A.

Sales

> "I love how many times the person that I need and their e-mail address is listed in the portal for me to use!"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522)

RJ

Regina J.

Founder

> "ZoomInfo.com promised cell phone numbers for HR buyers and they literally “argued” with me about providing them when we maybe received..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274)

VR

Verified Reviewer

Sr. Solutions Engineer

> "Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7092812)

MW

Marissa W.

Senior Account Executive

> "Very frequently, the information is outdated."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7076134)

SR

Suvankar R.

Lead Generation Specialist

> "ZoomInfo offers a vast database and seamless integration."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7025248)

SC

Sean C.

VP, Marketing and Program Management

> "Also, the credit system seems a bit archaic."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6814469)

TL

Thomas L.

Marketing Director

> "Good search tools within the platform (although prefer Cognism UI)"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6867248)

HC

Harry C.

Sales Development Representative

> "Sometimes the data can be inaccurate but this is inevitable and out of Zoominfos control."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6785639)

PJ

Peter J.

Market Researcher

> "The user friendly design is intuitive, and it has lots of tools to help me find people I often didn't even know."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422)

MA

Mike A.

Sales

> "It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo!"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522)

SS

Shahbaz S.

Analyst

> "additional features, enrichment, form complete & websights are all very good"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6770961)

Steve P.

Head of Sales BD

> "Is costly and will need time to properly extract real value."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6877021)

GS

George S.

Director

> "There are better products, better commercial practices, and better companies to deal with."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488)

WG

William G.

Account Executive

> "I also think a lot of the new bells and whistles are not necessary for most people and "noisy""

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6602919)

Chance R.

CEO

> "It made me think that ZoomInfo would have good data."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7145087)

JD

Jeffrey D.

Operations Manager

> "They wanted a year payment in advance which was another deal killer."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778)

AD

Amanda D.

VP - Marketing

> "ZoomInfo Sales has saved me countless hours of time researching companies and contacts."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093)

RJ

Regina J.

Founder

> "Spoke with a manager who was highly dismissive and disrespectful when we clearly reached out within weeks of using ZoomInfo!"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274)

PJ

Peter J.

Market Researcher

> "It's also very user friendly, offering me helpful suggestions to expand or narrow my search as needed."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422)

ML

Mellora L.

Founder & President

> "The only people who respond is the AR team when they want money. or after you pay them upon receipt of the invoice, they continue to..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330)

VR

Verified Reviewer

Sr Sales Development

> "The chrome extension makes it extremely easy for me to use in my daily workflow."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6582934)

VR

Verified Reviewer

Account executive

> "Some outdated infoMore information than competitors, but less accurate Quantity over quality sometimes (in relation to contact..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4943125)

AK

Allison K.

Account Executive

> "Helps me daily with tasks and keeps me on track"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6437532)

DP

Dan P.

CEO

> "I was baited by their shiny claims of superb lead generation and marketing tools, but once they got my money, the reality was as..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#GetApp___4892024)

SS

Shawn S.

Business Relations

> "The customized feed was a nice feature to have as well."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6580530)

SO

Sean O.

GM

> "They over promise and under deliver, at extreme cost."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___6672429)

JD

Jeffrey D.

Operations Manager

> "Downloading was pretty straightforward and easy to use."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778)

RJ

Regina J.

Founder

> "They were untrustworthy and untruthful to simply get a sale."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274)

Reunaldo P.

Senior Data Analyst

> "The ability to quickly set up custom dashboards and reports for my team was especially helpful, as it allowed us to quickly gain insights..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4544765)

ML

Mellora L.

Founder & President

> "Their legal department are sheisters and have made it so that the NEVER have to honor their product actually providing the information as..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330)

AD

Amanda D.

VP - Marketing

> "A colleague convinced me to trial ZoomInfo Sales."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093)

Iyer A.

National Sales Manager

> "Some entries have no information on them, doesn't have the best CRM features, and the price is a bit high."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6239190)

PH

Peter H.

Enterprise Account Executive

> "It is used by the whole sales team and our single source of truth regarding lead generation and lead quality. Since outbound sales is our..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3581054)

VR

Verified Reviewer

Director of Business Development

> "Sometimes the data was outdated and contacts would not have direct lines."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6220719)

VR

Verified Reviewer

SDR

> "The unique features of Zoominfo are the intent data and scoop features, which provide insights into company happenings not known to the..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3836386)

AK

Alan K.

IT Client Service

> "They can be from other companies or the data does not populate correctly"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163)

VR

Verified Reviewer

CX Manager

> "We were able to deliver all the lists of companies and contacts we needed and to refresh our own database efficiently with accurate..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4441644)

ME

Michelle E.

Inside Sales

> "New version makes drilling into company contacts much more difficult."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6243661)

EB

Eutiquio B.

Data Analyst

> "ZoomInfo SalesOS has an up-to-date database and recommended for prospecting leads and also the emails and phone numbers are 95% accurate..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3643852)

VR

Verified Reviewer

Sr Sales Development

> "Not much I didnt like - super accurate info."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6582934)

FT

Farhan T.

Product manager

> "Zoominfo salesOS provides an a very useful UI within Salesforce and other CRMs that helps sales team to lookup information and makes..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4482475)

MC

Michael C.

CFO and Partner

> "After signing the contract, they do not live up to their promises at all and threaten legal action etc."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6034615)

SS

Shubham S.

Analyst

> "You can import all data into CSV format which is very useful."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6270841)

AM

Asif M.

Sales and Marketing Director

> "The data that we have been getting is inaccurate, we have contacted Zoominfo a few times and they said that they check data every 6..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3668011)

RM

Rachit M.

Senior AE

> "Basic info such as Competitive landscape, industry, latest trends, revenue, etc.. provide a really good source of information for..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4357823)

AK

Alan K.

IT Client Service

> "Sometimes the contacts are NOT correct."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163)

VR

Verified Reviewer

Business Development Rep

> "I love the Intent and Technologies function on SalesOS, which helps you to know what your prospects are searching for online and the..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3579778)

DK

David K.

Owner

> "I reached out to cancel my subscription however, I was told that an account manager will call us."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184)

AB

Almodyr B.

Data Analyst

> "By streamlining our sales procedures and automating a lot of our operations, it has allowed us to boost our sales productivity."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4597312)

MC

Michael C.

CFO and Partner

> "Zoominfo promises high data quality but it is very poor."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6034615)

WG

William G.

Account Executive

> "I think it is a really powerful platform with a lot of really great information"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6602919)

JL

Jill L.

Marketing Operations Specialist

> "I did consider integrating with our CRM to add complete contact details when we had information missing, but it made me nervous with..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3599272)

AK

Alan K.

IT Client Service

> "ZoomInfo is a great platform to generate new leads and explore CSuite contacts"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163)

ML

Mellora L.

Founder & President

> "They are non responsive (except for AR to get your money), and LIE."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330)

RF

Roselin F.

Lead Development Representative

> "Dashboards and charts enhance the data presentation and help make better ICP evaluation & prospecting decisions."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3814635)

TH

Trevor H.

Logistics Sales Representative

> "A lot of incorrect information, but also have generated many leads."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4920063)

LM

Laurent M.

BDD

> "Zoominfo database is not only very accurate and frequently updated (contact info accuracy is great), but it is also extremely user..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3795337)

DK

David K.

Owner

> "Aside from it is very expensive, zoominfo's customer service is really poor."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184)

AM

Asif M.

Sales and Marketing Director

> "The chrome extension is good that helps in visiting any website and finding out the contacts within that company."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3668011)

DK

David K.

Owner

> "Aside from it is very expensive, zoominfo's customer service is really poor."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184)

JN

Jean N.

Business development

> "Great database provides up to date accurate information on potential leads with phone number and LinkedIn profiles"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4369418)

BB

Brigita B.

Senior SDR

> "Have found that it's not the best for prospecting outside of US."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6007698)

DP

Dan P.

CEO

> "ZoomInfo turned out to be a masterclass in over-promising and under-delivering."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#GetApp___4892024)

VR

Verified Reviewer

Director, Business Development & Technology

> "Often times my list still has folks that aren't my ideal prospect. And filtering them out again before I export to Excel and am charged..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4618271)

[View Reviews](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

VR

Verified Reviewer

Account Executive

> "Overall it has helped me manage my funnel of leads much more effectively. If your company is sales focused it is built for that line of work"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7098719)

MS

Marvin S.

Product Development Lead

> "I'm only reporting/reviewing from the perspective of an admin user, and the only downside I can see is that with the mass of our leads we need to..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018)

DL

Daniela L.

Sales Manager

> "It’s like having a chessboard where each piece represents a sales opportunity, and you can easily move them from one stage to another. Plus, the..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

JA

Josh A.

Co-founder, VP of Marketing

> "All the customization can make it difficult to decide how to best implement the services across the company."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6545697)

MM

Meelis M.

IT support

> "In addition PipeDrive has its own marketplace that allows you to install wide range of different applications to your PipeDrive to make the..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6318147)

DL

Daniela L.

Sales Manager

> "It can get a bit pricey. While the interface is generally cool, it can sometimes feel a bit overwhelming with all the options and settings..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

RM

Rick M.

Account Manager

> "We have been able to create properties, link to web forms, and generate automations within first couple of days of creating account."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913)

Alexander K.

CEO

> "The Customer Success Manager called my response "frustration.""

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7138119)

VR

Verified Reviewer

Head of Sales Operations

> "The platform offers significant customization options, including automation, workflow management, integrated email, activity tracking, insights,..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746)

NM

Nathan M.

Marketing Manager

> "They're also not as pushy as Hubspot. But not having a phone number to call when the system goes down is bad."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435)

BC

Bobby C.

Shipping Coordinator

> "I like that businesses can use the platform and schedule meetings easily with customers. "

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7142843)

DL

Daniela L.

Sales Manager

> "On the downside, the mobile app isn’t as powerful as the desktop version."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

VR

Verified Reviewer

Marketing Director

> "The automation features save time on follow-ups, and the email tracking is perfect for optimizing campaigns."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476)

DL

David L.

CEO

> "It’s confusing that you can’t put in contact information for companies."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6486661)

SE

Sitav E.

Marketing Associate

> "The amount of capabilities that Pipedrive has is absolutely astounding - you can have every detail about a lead, deal, organization, client, and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161)

AM

Andrew M.

Founder

> "You need to pay for higher levels to even access it and when you do it's still terrible."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6575738)

KS

Kavit S.

Consultant

> "For a small business like us, it works well without much of complexities, it does have the flexibility to use the tool."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7142231)

Alexander K.

CEO

> "Refund refused."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7138119)

VR

Verified Reviewer

Head of Sales Operations

> "The customization options and automation features save us valuable time, while email tracking helps ensure that we follow up promptly."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746)

RM

Rick M.

Account Manager

> "The workflow when going through activities isn't too efficient."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913)

VR

Verified Reviewer

Marketing Director

> "It’s great for keeping sales organized, though limited built-in marketing tools mean you’ll need integrations for a complete strategy."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476)

NM

Nathan M.

Marketing Manager

> "Support when they're having server issues, which is all too often."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435)

AS

Amber S.

Business Administrator

> "I like that Pipedrive can be integrated with other applications as needed."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7139560)

KM

Keith M.

President

> "pipedrive customer service is utter garbage, I have been locked out of my primary account for days."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6719495)

AV

Asha V.

Beauty Specialist

> "Pipedrive offers a unique dashboard that successfully tracks tasks and projects amongst a wide range of clients."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6405513)

AG

Alyson G.

Head of Finance

> "UI/UX is not as sophisticated as, for example, salesforce"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6724082)

NN

Nick N.

Owner

> "Pipedrive made sales tracking way easier for me, I used to lose deals just cause I forgot to follow up."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6808205)

KH

Karl H.

Member of the board

> "Did not use it due to the pricing scheme that they have in use."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301)

SH

Sabrina H.

Sales Admin

> "I like how it's easy to navigate through, and there are different categories to separate stages of a job."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7144443)

BK

Bernardo K.

CEO

> "There must be no privacy between users emails and the management, just because we need to MANAGE THEM, we need to see if the email they're sending..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4797544)

MD

Maria D.

Product Marketing Manager

> "Pipedrive features a user-friendly interface and intuitive logic, along with strong customer support and almost seamless automation options."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6694973)

MH

Mark H.

Owner

> "I have no interest in using a software that provides zero real time human support and lies that they do when it's just some annoying chat bot that..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069)

PW

Peter W.

Onboarding Manager

> "This means anyone associated with the client can visit one central point in Pipedrive and get a clear visibility of the status of the project."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6596088)

JW

Jess W.

Business development and marketing

> "Editing emails can be a pain - you need to save and go out and back in each time or we've sometimes found changes have been lost."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6140507)

Ava H.

Staff Software Engineer

> "Overall, it simplifies managing sales leads and pipelines, making it easier to focus on closing deals rather than admin tasks."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6574172)

PJ

Priyanshu J.

Manager

> "Pipedrive is primarily a CRM designed for sales teams, which means that it has limited marketing automation functionality. If you're looking for a..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602636)

VR

Verified Reviewer

Managing Director

> "It’s streamlined our sales process and improved efficiency."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7063080)

Jennifer W.

Human Resources Generalist

> "In particular, the OpenPhone phone integration was completely ineffective, and its setup process was quite cumbersome."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4938082)

SR

Spencer R.

Account Manager

> "Extremely powerful, great insights and tremendous information, allowing you to truly understand which contact is generating the most interest, and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6758614)

AO

Amos O.

Procurement Manager

> "The cost is a bit high compared to other alternatives"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6473779)

MM

Mirjam M.

Marketing and Communications Manager

> "I like how the data on leads, deals, persons and organizations all are can be customized and linked together."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6717212)

KH

Karl H.

Member of the board

> "I think their pricing packages are quite plain stupid."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301)

KH

Kira H.

Senior Operations Manager

> "It keeps our business running so smoothly and ensures that we never miss anything for our clients."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6848965)

DV

Daniel V.

Sales

> "It requires some experience to create the process properly, is a bit difficult to create all the "funnels""

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6195939)

FP

Fernando P.

Administrative

> "I love the visual pipeline view that helps me easily see where deals are in the sales process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6347372)

JM

Japhet M.

Creative Director

> "In the past, I subscribed to Pipedrive's top-tier package, but I found the automation features to be underwhelming."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6288965)

Jim P.

Fractional Consultant

> "Perfect for mid to late(r) funnel client management."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7132528)

HO

Hannah O.

Marketing Manager

> "We decided at the end of the day that there wasn't enough features for a construction company, so we did not continue our membership."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6047185)

VR

Verified Reviewer

Designer

> "It offers a variety of analysis and reporting tools to help you gain insight into the sales process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6480341)

John S.

Social Media Consultant

> "Its limited integration options. While Pipedrive does integrate with a range of popular tools such as Google Apps and Zapier, it may not be..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4630231)

DL

Daniela L.

Sales Manager

> "The visual pipeline makes it super easy to track where each deal stands, and I also appreciate the real-time reporting."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

MS

Michael S.

Designer

> "Your clients can get lost in the shuffle if you do not schedule a follow up for them."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6169907)

MS

Marvin S.

Product Development Lead

> "We have a very fluctuating target group and update our Leads every month, which was a pain in the past but the API makes a breeze."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018)

VR

Verified Reviewer

Owner

> "My least favorite part of Pipedrive is the lack of customization. If there are custom fields that I need, it does not give me the option to create..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___3735450)

SE

Sitav E.

Marketing Associate

> "The organization and details are endless, and it's incredibly helpful - this is truly how you educate an entire organization on every detail..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161)

MH

Mark H.

Owner

> "Spent 20 minutes trying different answers to see if I could actually speak with someone to answer my questions and had no luck."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069)

MS

Mohammed S.

Owner

> "It integrates nicely with all other apps, and the ability to sync with my email is superb because it allows me to quickly review all email..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5035850)

Jennifer H.

Owner

> "What I liked least was not being able to figure out how to use automation tools with it (and that's probably 100% my fault)."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6025562)

IE

Irma E.

Advisor

> "The thing I like the most about this app is that it has help my managment team to be able to manage sales activities but also to be able to..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6050741)

Paul Marco O.

Analyst

> "it is a bit pricey for the full service features compared to the others i see and will try out."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4890739)

MH

Michelle H.

Senior Project Manager

> "Pipedrive's many features will enable us to accomplish our goals and more, including the collection of prospect information and the scheduling of..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080)

Flor C.

Software Developer

> "It does not include the integrated marketing automation function, which means, for example, that customer contracts have to be renewed every year."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602615)

Brendan C.

Business Development Rep

> "It's much easier using Pipedrive as a Sales team since in my team, we do a lot of handovers for deals and some of the leads, and this is easier to..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6005630)

BC

Ben C.

General Manager

> "Email interface not great."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6721882)

MB

Michell B.

auto sales

> "Pipedrive lets our customers do there quote online with ease."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6811771)

DS

David S.

VP

> "It was tedious to use."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6708964)

Ronald Abilmar R.

Marketing Manager

> "It's great because I can connect my email, calendar and mobile phone to automatically sync data and have a full view of my customer interactions."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5010053)

SS

Sofia S.

Product Manager Marketing Moda

> "Unfortunately, the reporting features of Pipedrive are quite limited and while they do provide some useful data, they don't offer the same level..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4663037)

AE

Aaron E.

Scout

> "Pipedrive worked well in terms of collaboration, the team could work together on the sales conversion process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6484355)

JF

Jose F.

Gerente administrativo

> "One thing I don't particularly like about Pipedrive is that it can be a bit pricey."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4995720)

PL

Princess L.

Digital Creator

> "I use the chatbot to easy customer support because it is programmed to give simple details about the services in my organization and this reduces..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4993806)

AS

Alex S.

Senior Business Development Manager

> "Sometimes can be slow to reach customer service"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4885729)

EL

Elliot L.

General Manager

> "The visual sales pipeline view simplifies deal tracking and management, making it accessible to both new and experienced team members."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6015179)

LH

Lucy H.

Marketing Manager

> "Sometimes a little basic in terms of reporting."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6202914)

MH

Michelle H.

Senior Project Manager

> "We finally have a solution that allows us to keep track of all of our sales in one place and monitor their progress over time."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080)

VR

Verified Reviewer

IT and Digital Marketting Head

> "Pipedrive has limited customization choices, so while it does offer some, some users may not find them to be very accommodating."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4380513)

CK

Chelcie K.

Finance

> "So far it’s ideal for tracking sales and their current status."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6450031)

VR

Verified Reviewer

Tagie Burton

> "It has Limited automation optionsSome users have reported issues with syncing of data across multiple users"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4485358)

MM

Meelis M.

IT support

> "Sales people are not usually tech people, but PipeDrive makes tracking and following your sales easy."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6318147)

JF

Jill F.

Office manager

> "The "insights" feature and dashboard are clunky and not inuitive for charting your company's progress."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4543553)

[View Reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

## User interface

4.11 (318)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

4.53 (3,050)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

ZoomInfo Sales

25/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/168264/ZoomInfo-sales/#features)

Pipedrive

Top features

35/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/132666/Pipedrive/#features)

### Recognition

No recognitions have been awarded to ZoomInfo Sales

Pipedrive is recognized as a top-rated tool in 5 Capterra Shortlist reports

### Deployment & support

ZoomInfo Sales

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Pipedrive

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ZoomInfo Sales

-   By ZoomInfo
-   Located in United States
-   Founded in 2000

Pipedrive

-   By Pipedrive
-   Located in United Kingdom
-   Founded in 2010

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4.8

[View full comparison](https://www.capterra.com/compare/132666-204998/Pipedrive-vs-Bigin-by-Zoho-CRM)

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

vs

[Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)

Contact vendor for pricing

Price

$49/month

4.2

Features

4.1

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/168264-198383/ZoomInfo-sales-vs-Lusha)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$19/month

Price

$14.99/month

4.3

Features

4.6

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/132666-178819/Pipedrive-vs-EngageBay-Marketing)

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Contact vendor for pricing

Price

$15/month

4.2

Features

4.4

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/168264-171840/ZoomInfo-sales-vs-HubSpot-Marketing)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,819)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$19/month

Price

$50/month

4.3

Features

4.3

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/132666-157279/Pipedrive-vs-Dynamics-365)