# Compare Pipedrive vs Cognism 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Pipedrive and Cognism based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/132666-169083/Pipedrive-vs-Cognism

---

# Pipedrive vs Cognism Features and Cost Comparison

Last updated April 23rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

PipedriveCognism2/4 selected

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)

[## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting Price

$19.00/month

Value-for-Money

4.4

Functionality

4.3

Ease of Use

4.5

Customer Service

4.4

Reviews Sentiment

Based on [3,050 reviews](#user-reviews)

Positive

2,850

Neutral

138

Negative

62

[## Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)

Starting Price

$1000.00/month

Value-for-Money

4.5

Functionality

4.6

Ease of Use

4.8

Customer Service

4.6

Reviews Sentiment

Based on [256 reviews](#user-reviews)

Positive

247

Neutral

7

Negative

2

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

Highest Rated

### monday CRM

4.7 (462)

* * *

Starting Price

$12.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

97%

of reviewers  
rated it above 4 stars

* * *

### Bitrix24

4.2 (990)

* * *

Starting Price

$69.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

82%

of reviewers  
rated it above 4 stars

* * *

### Brevo

4.6 (3,445)

* * *

Starting Price

$9.00

Usage Based,Per Month

Free Trial

Free Version

* * *

User rating

94%

of reviewers  
rated it above 4 stars

* * *

### ZoomInfo Sales

4.1 (318)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

* * *

User rating

78%

of reviewers  
rated it above 4 stars

* * *

## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 3,708 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

69%Fit

Missing features

Feature ratings

Lead Capture

4.2

Drip Campaigns

4.2

Engagement Tracking

NA

Email Management

4.0

Customizable Branding

4.3

\--%Fit

Missing features

Feature ratings

Lead Capture

4.6

Drip Campaigns

NA

Engagement Tracking

NA

Email Management

5.0

Customizable Branding

NA

User satisfaction

User satisfaction

4.5

User reviews[3,050](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.4

Customer support

4.4

User satisfaction

4.7

User reviews[256](https://www.capterra.com/p/169083/Cognism/reviews/)

Ease of use

4.8

Functionality

4.6

Value for money

4.5

Customer support

4.6

Price starts from

Price starts from

$19Per User, Per Month

-   Free version
-   Free trial

Price starts from

$1000Per Feature, Per Month

-   Free version
-   Free trial

Best for

Best for

Designed for sales teams in small and mid-sized businesses, the cloud-based sales tool helps teams stay organized.

Best for

Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline.

## User reviews

Pros & cons

VR

Verified Reviewer

Account Executive

> "Overall it has helped me manage my funnel of leads much more effectively. If your company is sales focused it is built for that line of work"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7098719)

MS

Marvin S.

Product Development Lead

> "I'm only reporting/reviewing from the perspective of an admin user, and the only downside I can see is that with the mass of our leads we need to..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018)

DL

Daniela L.

Sales Manager

> "It’s like having a chessboard where each piece represents a sales opportunity, and you can easily move them from one stage to another. Plus, the..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

JA

Josh A.

Co-founder, VP of Marketing

> "All the customization can make it difficult to decide how to best implement the services across the company."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6545697)

MM

Meelis M.

IT support

> "In addition PipeDrive has its own marketplace that allows you to install wide range of different applications to your PipeDrive to make the..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6318147)

DL

Daniela L.

Sales Manager

> "It can get a bit pricey. While the interface is generally cool, it can sometimes feel a bit overwhelming with all the options and settings..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

RM

Rick M.

Account Manager

> "We have been able to create properties, link to web forms, and generate automations within first couple of days of creating account."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913)

Alexander K.

CEO

> "The Customer Success Manager called my response "frustration.""

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7138119)

VR

Verified Reviewer

Head of Sales Operations

> "The platform offers significant customization options, including automation, workflow management, integrated email, activity tracking, insights,..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746)

NM

Nathan M.

Marketing Manager

> "They're also not as pushy as Hubspot. But not having a phone number to call when the system goes down is bad."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435)

Jonathon B.

Senor Content Manager

> "It reduces the chance of missing follow-ups and improves visibility into the pipeline for the whole team."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7146497)

DL

Daniela L.

Sales Manager

> "On the downside, the mobile app isn’t as powerful as the desktop version."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

BC

Bobby C.

Shipping Coordinator

> "I like that businesses can use the platform and schedule meetings easily with customers. "

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7142843)

DL

David L.

CEO

> "It’s confusing that you can’t put in contact information for companies."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6486661)

VR

Verified Reviewer

Marketing Director

> "The automation features save time on follow-ups, and the email tracking is perfect for optimizing campaigns."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476)

AM

Andrew M.

Founder

> "You need to pay for higher levels to even access it and when you do it's still terrible."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6575738)

SE

Sitav E.

Marketing Associate

> "The amount of capabilities that Pipedrive has is absolutely astounding - you can have every detail about a lead, deal, organization, client, and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161)

Alexander K.

CEO

> "Refund refused."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7138119)

KS

Kavit S.

Consultant

> "For a small business like us, it works well without much of complexities, it does have the flexibility to use the tool."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7142231)

RM

Rick M.

Account Manager

> "The workflow when going through activities isn't too efficient."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913)

VR

Verified Reviewer

Head of Sales Operations

> "The customization options and automation features save us valuable time, while email tracking helps ensure that we follow up promptly."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746)

NM

Nathan M.

Marketing Manager

> "Support when they're having server issues, which is all too often."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435)

VR

Verified Reviewer

Marketing Director

> "It’s great for keeping sales organized, though limited built-in marketing tools mean you’ll need integrations for a complete strategy."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476)

KM

Keith M.

President

> "pipedrive customer service is utter garbage, I have been locked out of my primary account for days."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6719495)

AS

Amber S.

Business Administrator

> "I like that Pipedrive can be integrated with other applications as needed."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7139560)

AG

Alyson G.

Head of Finance

> "UI/UX is not as sophisticated as, for example, salesforce"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6724082)

AV

Asha V.

Beauty Specialist

> "Pipedrive offers a unique dashboard that successfully tracks tasks and projects amongst a wide range of clients."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6405513)

KH

Karl H.

Member of the board

> "Did not use it due to the pricing scheme that they have in use."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301)

SH

Sabrina H.

Sales Admin

> "I like how it's easy to navigate through, and there are different categories to separate stages of a job."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7144443)

MH

Mark H.

Owner

> "I have no interest in using a software that provides zero real time human support and lies that they do when it's just some annoying chat bot that..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069)

MD

Maria D.

Product Marketing Manager

> "Pipedrive features a user-friendly interface and intuitive logic, along with strong customer support and almost seamless automation options."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6694973)

JW

Jess W.

Business development and marketing

> "Editing emails can be a pain - you need to save and go out and back in each time or we've sometimes found changes have been lost."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6140507)

PW

Peter W.

Onboarding Manager

> "This means anyone associated with the client can visit one central point in Pipedrive and get a clear visibility of the status of the project."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6596088)

PJ

Priyanshu J.

Manager

> "Pipedrive is primarily a CRM designed for sales teams, which means that it has limited marketing automation functionality. If you're looking for a..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602636)

Ava H.

Staff Software Engineer

> "Overall, it simplifies managing sales leads and pipelines, making it easier to focus on closing deals rather than admin tasks."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6574172)

Jennifer W.

Human Resources Generalist

> "In particular, the OpenPhone phone integration was completely ineffective, and its setup process was quite cumbersome."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4938082)

VR

Verified Reviewer

Managing Director

> "It’s streamlined our sales process and improved efficiency."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7063080)

AO

Amos O.

Procurement Manager

> "The cost is a bit high compared to other alternatives"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6473779)

SR

Spencer R.

Account Manager

> "Extremely powerful, great insights and tremendous information, allowing you to truly understand which contact is generating the most interest, and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6758614)

KH

Karl H.

Member of the board

> "I think their pricing packages are quite plain stupid."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301)

MM

Mirjam M.

Marketing and Communications Manager

> "I like how the data on leads, deals, persons and organizations all are can be customized and linked together."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6717212)

DV

Daniel V.

Sales

> "It requires some experience to create the process properly, is a bit difficult to create all the "funnels""

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6195939)

KH

Kira H.

Senior Operations Manager

> "It keeps our business running so smoothly and ensures that we never miss anything for our clients."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6848965)

JM

Japhet M.

Creative Director

> "In the past, I subscribed to Pipedrive's top-tier package, but I found the automation features to be underwhelming."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6288965)

FP

Fernando P.

Administrative

> "I love the visual pipeline view that helps me easily see where deals are in the sales process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6347372)

HO

Hannah O.

Marketing Manager

> "We decided at the end of the day that there wasn't enough features for a construction company, so we did not continue our membership."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6047185)

Jim P.

Fractional Consultant

> "Perfect for mid to late(r) funnel client management."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7132528)

John S.

Social Media Consultant

> "Its limited integration options. While Pipedrive does integrate with a range of popular tools such as Google Apps and Zapier, it may not be..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4630231)

VR

Verified Reviewer

Designer

> "It offers a variety of analysis and reporting tools to help you gain insight into the sales process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6480341)

MS

Michael S.

Designer

> "Your clients can get lost in the shuffle if you do not schedule a follow up for them."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6169907)

DL

Daniela L.

Sales Manager

> "The visual pipeline makes it super easy to track where each deal stands, and I also appreciate the real-time reporting."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

VR

Verified Reviewer

Owner

> "My least favorite part of Pipedrive is the lack of customization. If there are custom fields that I need, it does not give me the option to create..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___3735450)

MS

Marvin S.

Product Development Lead

> "We have a very fluctuating target group and update our Leads every month, which was a pain in the past but the API makes a breeze."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018)

MH

Mark H.

Owner

> "Spent 20 minutes trying different answers to see if I could actually speak with someone to answer my questions and had no luck."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069)

SE

Sitav E.

Marketing Associate

> "The organization and details are endless, and it's incredibly helpful - this is truly how you educate an entire organization on every detail needed..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161)

Jennifer H.

Owner

> "What I liked least was not being able to figure out how to use automation tools with it (and that's probably 100% my fault)."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6025562)

MS

Mohammed S.

Owner

> "It integrates nicely with all other apps, and the ability to sync with my email is superb because it allows me to quickly review all email..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5035850)

Paul Marco O.

Analyst

> "it is a bit pricey for the full service features compared to the others i see and will try out."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4890739)

NN

Nick N.

Owner

> "Pipedrive made sales tracking way easier for me, I used to lose deals just cause I forgot to follow up."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6808205)

Flor C.

Software Developer

> "It does not include the integrated marketing automation function, which means, for example, that customer contracts have to be renewed every year."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602615)

IE

Irma E.

Advisor

> "The thing I like the most about this app is that it has help my managment team to be able to manage sales activities but also to be able to observe..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6050741)

BC

Ben C.

General Manager

> "Email interface not great."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6721882)

MH

Michelle H.

Senior Project Manager

> "Pipedrive's many features will enable us to accomplish our goals and more, including the collection of prospect information and the scheduling of..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080)

DS

David S.

VP

> "It was tedious to use."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6708964)

Brendan C.

Business Development Rep

> "It's much easier using Pipedrive as a Sales team since in my team, we do a lot of handovers for deals and some of the leads, and this is easier to..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6005630)

SS

Sofia S.

Product Manager Marketing Moda

> "Unfortunately, the reporting features of Pipedrive are quite limited and while they do provide some useful data, they don't offer the same level of..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4663037)

Ronald Abilmar R.

Marketing Manager

> "It's great because I can connect my email, calendar and mobile phone to automatically sync data and have a full view of my customer interactions."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5010053)

JF

Jose F.

Gerente administrativo

> "One thing I don't particularly like about Pipedrive is that it can be a bit pricey."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4995720)

AE

Aaron E.

Scout

> "Pipedrive worked well in terms of collaboration, the team could work together on the sales conversion process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6484355)

AS

Alex S.

Senior Business Development Manager

> "Sometimes can be slow to reach customer service"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4885729)

PL

Princess L.

Digital Creator

> "I use the chatbot to easy customer support because it is programmed to give simple details about the services in my organization and this reduces..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4993806)

BK

Bernardo K.

CEO

> "There must be no privacy between users emails and the management, just because we need to MANAGE THEM, we need to see if the email they're sending..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4797544)

EL

Elliot L.

General Manager

> "The visual sales pipeline view simplifies deal tracking and management, making it accessible to both new and experienced team members."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6015179)

LH

Lucy H.

Marketing Manager

> "Sometimes a little basic in terms of reporting."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6202914)

MH

Michelle H.

Senior Project Manager

> "We finally have a solution that allows us to keep track of all of our sales in one place and monitor their progress over time."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080)

VR

Verified Reviewer

IT and Digital Marketting Head

> "Pipedrive has limited customization choices, so while it does offer some, some users may not find them to be very accommodating."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4380513)

CK

Chelcie K.

Finance

> "So far it’s ideal for tracking sales and their current status."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6450031)

VR

Verified Reviewer

Tagie Burton

> "It has Limited automation optionsSome users have reported issues with syncing of data across multiple users"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4485358)

MM

Meelis M.

IT support

> "Sales people are not usually tech people, but PipeDrive makes tracking and following your sales easy."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6318147)

JF

Jill F.

Office manager

> "The "insights" feature and dashboard are clunky and not inuitive for charting your company's progress."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4543553)

[View Reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Thomas E.

Business Development Lead Manager

> "The UI is clean and efficient, and the available API connection allows me even further efficiencies via agents I create."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118)

HS

Henri S.

SDR

> "Sometimes it lacks numbers and emails from HOK people and I think the Email feature could be a little bit better"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7080681)

CM

Conor M.

AE

> "Actionable Intent Data: The ability to identify accounts actively researching solutions like ours, or topics relevant to Asana, allows for much..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6819575)

JE

James E.

Business Development Executive

> "At times I am unable to find specific contact details, such as emails or phone numbers. Although no one source of sales intelligence can give 100..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036)

TL

Tom L.

Marketing Director

> "Good quality contact data, excellent UI/search capability to find contacts/companies quickly, support/alignment to data protection regulations,..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6815383)

MT

Maisie T.

Sales Development Representative

> "Not all the information cognism has can be pulled through to our CRM, Salesforce, which can be annoying when I have to cross reference details..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583)

VR

Verified Reviewer

BDR

> "I found that managing my data became a lot more efficient as I was able to keep track of my prospect base in an efficient and convenient manner"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7083956)

DS

Derek S.

CMO

> "Cognism's backend does not give uses the control of their account, which credit cards to use, or executing renewals."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902)

CP

Casper P.

Team Lead Business Development

> "It also connects with our CRM which makes this process even easier. Once we have identified the right prospects for our accounts we can then find..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744)

DS

Derek S.

CMO

> "Their renewal and backend payment processes is misleading and purposeful to keep clients with the platform."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902)

EG

Ella G.

Project manager

> "I've discovered that tracking client leads more effectively significantly enhances my ability to manage my accounts."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7087132)

VR

Verified Reviewer

Business Development Analyst

> "However, this is a problem with every data provider, Cognism still has the least amount of rejected emails"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6322343)

Thomas E.

Business Development Lead Manager

> "Cognism allows our commercial team to dramatically speed up the process of connecting with the prospects most important to us."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118)

VR

Verified Reviewer

SDR Leader

> "Some of the mapping of industries isn't perfect and can require some additional work."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6549349)

VR

Verified Reviewer

Sales development

> "Lead generation via cognism is very useful, especially region wise data helping our sales team reach the right person"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7068250)

VR

Verified Reviewer

IT account Director

> "data can sometimes be on there which is out of date or incorrect job titles"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6313508)

CP

Casper P.

Team Lead Business Development

> "It helps us find the correct prospect: we can filter through dozens of very detailed filters, helping us to find our exact ICP."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744)

JW

James W.

Senior Rev Ops Executive

> "Americas contact data quality isn't as good as EMEA"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6752467)

TF

Thomas F.

Account Executive

> "My favourite features have to be the Diamond verified numbers which are the most accurate I've found compared to previous outreach tools and the..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6577668)

SU

Sibel U.

Business Development representative

> "It has happened a few times that data is inaccurate but this is to be expected and not a major problem."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851)

JT

Josh T.

Sales

> "This seamless integration ensures that the entire lead management process is smooth, from prospecting to conversion, making it easier for teams..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756888)

LB

Louis B.

SDR

> "Nothing worse than pitching to someone and then find out you're not speaking to your prospect."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6844329)

TG

Tom G.

Business Development

> "Cognism is a powerful B2B lead generation and sales intelligence platform that provides accurate contact data and compliance-friendly prospecting..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6684098)

JB

Jake B.

Team Manager

> "Sometimes the data isn't accurate - family member rather than person"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6737352)

OL

Ollie L.

Revenue Operations Manager

> "It also enables us to ensure data hygiene within the CRM through the "Enhance" feature, allowing us to check if job titles/contact data is..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6793719)

SE

Shal E.

Outbound SDR

> "Some leads lack some data."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696691)

GS

George S.

Global Events Executive

> "The integration with other tools, like LinkedIn and Salesforce, is smooth and seamless, ensuring that our teams can work more collaboratively and..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6716298)

DS

Diogo S.

Business Development Manager

> "The fact that finding distribution is somehow unreliable."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696584)

LE

Luca E.

Business Development

> "I also really enjoy the persona function filter where you can get the right contacts at every company immediately and no need to do intense..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7045268)

Jack F.

Sales Executive

> "Occasionally some data is out of date, for example a specific contact may no longer work at the company."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6069053)

SL

Simon L.

Corporate Licensing Consultant

> "By providing direct contact information for key decision-makers, it allows me to bypass these roadblocks and connect with the right people..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6572163)

Max L.

Account Exec

> "The emails could be a little funky if they're not green tick verified, but not much you can do about that ."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5089584)

MD

Martin D.

sdr

> "CRM integrations work smoothly and help save time in daily workflows."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7079797)

AK

Akash K.

Sales Development Representative

> "Some data inaccuracies and industries not being specific enough for certain ICPs"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168608)

JE

James E.

Business Development Executive

> "The Google Chrome extension is also a great feature, which allows me to make use of Cognism when outside of the web application."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036)

DB

David B.

AE

> "Solves a problem for us"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6629081)

SU

Sibel U.

Business Development representative

> "What I appreciate most are the intelligent search features that enables me to find and contact the most relevant contacts in my territory."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851)

ZH

Zak H.

Account Executive

> "Occassionally I have problems with the filtering options, particulary the job function filter."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___4941600)

Connor N.

Global Engagement Executive

> "Accurate contact data, real-time intent signals, and seamless CRM integration make prospecting and outreach more efficient."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756850)

SE

Scott E.

SDR

> "On rare occasions, sometimes contact numbers are not always correct or outdated."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5091262)

VR

Verified Reviewer

BDR

> "Easy to use the filters , make a list of contacts - leads have right amount of information thats required."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7105204)

Aleksi S.

Sales Executive

> "Sometimes the phone numbers are wrong here in Finland."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6143337)

HJ

Harry J.

Sales Development Representative

> "We've had some great enablement sessions which have allowed us to make best use of the platform. Since we started using Cognism, we’ve been..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6626435)

ME

Melissa E.

Manager

> "leads can be out of date so need to be reviewed more often"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5069184)

Ashley B.

Sales Enablement

> "Cognism’s robust data acquisition tools have streamlined our lead generation, resulting in higher conversion rates and better-targeted campaigns"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6664873)

VR

Verified Reviewer

Sales Executive

> "Data in the Finnish market is not the best but in Europe in general it is"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6154446)

VK

Vanina K.

Account Executive

> "Cognism has become a key part of my workflow, and here’s why I love using it: Accurate data, intuitive interface, AI features, and high levels of..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6610267)

CD

Charlie D.

SDR

> "Sometimes leads are outdated."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168703)

Faiz A.

Account Executive

> "I also love the pop-up notifications right inside Sales Navigator, it's incredibly helpful to get quick contact information without leaving the..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7042328)

VR

Verified Reviewer

Head of sales Northern Europe

> "passing a list to Salesforce is done via campaigns and not as seamless as with other tools we've used (or via CSV)"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3772187)

MT

Maisie T.

Sales Development Representative

> "The quality of the numbers is amazing, most times I call them the correct prospect picks up the phone, email quality is even better."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583)

CT

Cameron T.

Account Manager

> "There is lots of bells and whistles i dont feel like i always use"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6267273)

FS

Felipe S.

Enterprise Development Representative

> "Overall I'm very satisfied with Cognism as it allows me to get quality information and contacts from my top accounts."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6826562)

AM

Asif M.

Sales and Marketing Director

> "Not all the data provided is accurate, it does get some issues with the provided data."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3668031)

LC

Libby C.

BD Operations Manager

> "We've had a great experience using Cognism for building prospect lists and gathering detailed information for setting up our leads in Salesforce."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6419961)

JP

Jacob P.

SDR Leader

> "Extension sometimes bugs out and needs uninstalling and reinstalling"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3859342)

JE

James E.

Business Development Executive

> "Overall my experience has been positive. Once I learned how to best use the solution, I am bale to bulk import lead list and then enrich the data..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036)

SK

Sadie K.

Account Development

> "I have twice experienced contacting a persona who was the correct name but not the right person, also alot of prospects have advised these are..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3263838)

ZC

Zeeshan C.

Senior Business Development Executive

> "In my six years of software sales, I’ve worked with numerous data enrichment tools, but few match Cognism’s ease of use, smart workflows,..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624089)

AC

Aimee C.

Commercial Growth Developer

> "I often have to change my password, but that may be an operations mistake on my end."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3207979)

[View Reviews](https://www.capterra.com/p/169083/Cognism/reviews/)

## User interface

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

4.53 (3,050)

[Cognism](https://www.capterra.com/p/169083/Cognism/)

4.70 (256)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Pipedrive

Top features

35/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/132666/Pipedrive/#features)

Cognism

24/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/169083/Cognism/#features)

### Recognition

Pipedrive is recognized as a top-rated tool in 5 Capterra Shortlist reports

No recognitions have been awarded to Cognism

### Deployment & support

Pipedrive

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Cognism

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Pipedrive

-   By Pipedrive
-   Located in United Kingdom
-   Founded in 2010

Cognism

-   By Cognism
-   Located in United Kingdom
-   Founded in 2015

## Popular Comparisons

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/)

$19/month

Price

$25/month

4.3

Features

4.4

4.5

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/61368-132666/Salesforce-vs-Pipedrive)

[Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)

vs

[Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (527)](https://www.capterra.com/p/207295/Seamless-AI/reviews/)

$1000/month

Price

Contact vendor for pricing

4.6

Features

4.5

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/169083-207295/Cognism-vs-Seamless-AI)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

$19/month

Price

$20/month

4.3

Features

4.4

4.5

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/132666-152373/Pipedrive-vs-HubSpot-CRM)

[Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)

vs

[useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/)

$1000/month

Price

$29/month

4.6

Features

4.6

4.8

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/169083-267486/Cognism-vs-useArtemis)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

$19/month

Price

$14/month

4.3

Features

4.3

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/132666-155928/Pipedrive-vs-Zoho-CRM)

[Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)

vs

[Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/)

$1000/month

Price

$39/month

4.6

Features

4.4

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/169083-215082/Cognism-vs-Dripify)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$19/month

Price

$7/year

4.3

Features

4.5

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/132666-204998/Pipedrive-vs-Bigin-by-Zoho-CRM)

[Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$1000/month

Price

$15/month

4.6

Features

4.5

4.8

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-169083/ActiveCampaign-vs-Cognism)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$19/month

Price

$14.99/month

4.3

Features

4.6

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/132666-178819/Pipedrive-vs-EngageBay-Marketing)

[Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)

vs

[Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)

$1000/month

Price

$49/month

4.6

Features

4.1

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/169083-198383/Cognism-vs-Lusha)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,821)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$19/month

Price

$50/month

4.3

Features

4.3

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/132666-157279/Pipedrive-vs-Dynamics-365)

[Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,229)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$1000/month

Price

$15/month

4.6

Features

4.4

4.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169083-171840/Cognism-vs-HubSpot-Marketing)