# Pipedrive vs Act!: Features and Cost Comparison 2026 | Capterra > Pipedrive vs Act!: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/132666-175860/Pipedrive-vs-Act --- # Pipedrive vs Act! Features and Cost Comparison Last updated May 11th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: PipedriveAct!2/4 selected [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3050)](https://www.capterra.com/p/132666/Pipedrive/reviews/) [Act!](https://www.capterra.com/p/175860/Act/)[3.9 (906)](https://www.capterra.com/p/175860/Act/reviews/) [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3050)](https://www.capterra.com/p/132666/Pipedrive/reviews/) [## Act!](https://www.capterra.com/p/175860/Act/)[3.9 (906)](https://www.capterra.com/p/175860/Act/reviews/) Starting Price $19.00/month Starting Price $19.00/month Value-for-Money 4.4 Functionality 4.3 Ease of Use 4.5 Customer Service 4.4 Starting Price $30.00/month Starting Price $30.00/month Value-for-Money 3.8 Functionality 3.9 Ease of Use 3.9 Customer Service 3.6 Reviews Sentiment Based on [3,050 reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/) Positive 2,850 Neutral 138 Negative 62 Positive 2,850 Neutral 138 Negative 62 Reviews Sentiment JS Based on [906 reviews](https://www.capterra.com/p/175860/Act/reviews/) Positive 647 Neutral 107 Negative 152 Positive 647 Neutral 107 Negative 152 Best for (according to reviews) - **Business size**: Small businesses account for 64% of reviews (1952), suggesting strong market traction among this segment compared to midsize and enterprise users. - **Industry**: Computer software, marketing & advertising, and IT/services together represent 33% of reviews, indicating broad adoption across technology-driven sectors. - **Use cases**: CRM (65%), sales tracking (33%), and lead management (28%) are the main uses, reflecting a focus on sales process optimization. Best for (according to reviews) - **Business size**: Small businesses account for 582 reviews, representing 70% of feedback, indicating strong adoption among this segment. - **Industry**: Management consulting, financial services, and real estate together contribute 18% of reviews, showing moderate engagement across these sectors. - **Use cases**: CRM (52%), contact management (41%), and marketing automation (19%) are primary uses, highlighting focus on customer and contact management. ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### monday CRM 4.7 (461) * * * Starting Price $12.00 Per User,Per Month Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * ### Bitrix24 4.2 (989) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * ### Brevo 4.6 (3,439) * * * Starting Price $9.00 Usage Based,Per Month Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ### Odoo 4.2 (1,304) * * * Starting Price $31.10 Per User,Per Month Free Trial Free Version * * * User rating 83% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Reviewer verdict Pipedrive Pipedrive users find it best for customizable and efficient sales pipeline management, appreciating its visual interface, real-time updates, and integrations with tools like Zapier, Gmail, and Slack. Reviewers highlight its value for startups and small businesses due to its flexible pricing and essential features in the basic plan, though some mention higher costs for advanced features and challenges with email integration. Act! Act! users consider it ideal for comprehensive contact management and flexible CRM customization, citing its ability to organize and track customer information with ease. Reviewers value its cost-effectiveness, especially with the perpetual license model, and its integration with Microsoft Outlook, though they note issues with software upgrades, customer support, and potential compatibility concerns. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison Beyond cost, assessing the specific features and benefits of Pipedrive and Act! within the crm space can help ensure the best fit for your needs. A well-matched option can enhance productivity while avoiding extra spending on functionalities that won't be used. Here's an overview of the key considerations and how these choices compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 44,336 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Pipedrive 82%Fit High performer Feature ratings Contact Database 4.4 Contact Management 4.4 Lead Management 4.4 Sales Pipeline Management 4.5 Act! 78%Fit Feature ratings Contact Database 4.6 Contact Management 4.3 Lead Management 4.0 Sales Pipeline Management 4.0 Contact Database 4.4 (289) 4.6 (96) Pipedrive users appreciate the comprehensive and customizable contact database, which they say allows for efficient contact management and segmentation. They find it easy to add, categorize, and update contacts, saying that smart search and filtering options enhance accessibility. Pipedrive reviewers also highlight the seamless integration with other tools and the mobile app's convenience. However, some users mention poor usability and confusing design. Act! users, on the other hand, value the ability to capture, save, and retrieve extensive contact details, with many noting its critical role in their business operations. They appreciate the ease of categorizing contacts and accessing information quickly. Overall, Pipedrive users value its customization and integration, while Act! users appreciate its comprehensive data capture and ease of access. Contact Management 4.4 (393) 4.3 (120) Pipedrive users find contact management efficient and customizable, with features like smart search, mobile access, and integration with other software. They appreciate the ability to categorize contacts and track interactions, which they say improves follow-up and customer satisfaction. Some users, however, report issues with usability and duplicate contacts. Act! users, meanwhile, highlight the ease of organizing and accessing contact information, saying that customizable fields and historical tracking are particularly useful. They find it essential for scheduling tasks and maintaining client relationships. In summary, Pipedrive users value its customization and integration, while Act! users appreciate its ease of organization and comprehensive tracking. Lead Management 4.4 (376) 4.0 (89) Pipedrive users find lead management essential for organizing and tracking leads, with features like tagging, segmentation, and real-time updates. They appreciate the ability to convert leads to deals and schedule follow-ups, which they say improves efficiency and conversion rates. Some users, however, mention issues with automation and support. Act! users, on the other hand, value the ability to categorize leads by campaign and track interactions, which they find intuitive for managing potential opportunities. They appreciate the reminders for follow-ups and the ability to prioritize leads. Overall, Pipedrive users highlight its real-time updates and conversion features, while Act! users value its intuitive categorization and follow-up reminders. Sales Pipeline Management 4.5 (384) 4.0 (58) Pipedrive users praise the sales pipeline management feature for its visual and intuitive interface, which they say helps in tracking sales stages and forecasting revenue. They appreciate the customizable pipelines and the ability to automate transitions, which they find enhances productivity. Some users, however, note issues with automation and support. Act! users, meanwhile, find the sales pipeline management useful for organizing and monitoring sales against goals. They value the ability to track stages and forecast sales, with multiple team members able to contribute. In general, Pipedrive users value its visual interface and customization, while Act! users appreciate its tracking and forecasting capabilities. ## Pricing comparison ### Starting prices Pipedrive $19.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/132666/Pipedrive/pricing/) Act! $30.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/175860/Act/pricing/) ### Value-for-money analysis 4.4 (3050) 3.8 (906) An exploration of what reviewers say about both Pipedrive's and Act!'s value for money finds that Pipedrive reviewers see it as an affordable and customizable CRM solution, while Act! reviewers comment on its cost-effectiveness and range of functionalities for small businesses. Reviewers find Pipedrive to be a cost-effective solution, especially for startups and small businesses. They appreciate its no-contracts policy, free trials, and the inclusion of essential features in the basic plan. However, some users note that advanced features require higher-tier plans, which can be expensive. Additionally, users mention that the pricing can be steep for small businesses, and the cost of add-ons can add up quickly. With regard to Act!, reviewers appreciate its affordability and the extensive features it offers at a reasonable price. They highlight the cost-effectiveness of its perpetual license model and the ability to add functionalities as needed. However, some users mention that the subscription-based pricing model and the cost of support can be prohibitive. Additionally, they note that frequent updates and the need for third-party modules can increase the overall cost. ## Integrations Popular Integrations Compare available integrations between Pipedrive and Act!. ### QuickBooks Online Pipedrive Act! ### Microsoft 365 Pipedrive Act! ### Slack Pipedrive Act! ### Zapier Pipedrive Act! ### Microsoft Outlook Pipedrive Act! ### Xero Pipedrive Act! ### Google Contacts Pipedrive Act! ### Dropbox Business Pipedrive Act! Total Integrations 96 Zapier Users report that they use Zapier to automate tasks and integrate Pipedrive with various tools, which they say saves time and enhances their sales processes. Gmail Users mention that they integrate Gmail with Pipedrive to track email correspondence and centralize communication, noting that it improves efficiency and record-keeping. Microsoft Outlook Reviewers state that they use Microsoft Outlook with Pipedrive for email and calendar synchronization, which they indicate helps in tracking communications and scheduling. Mailchimp Users say that they integrate Mailchimp with Pipedrive to manage email campaigns and track engagement, citing that it helps in identifying and nurturing leads. Slack Reviewers report that they use Slack with Pipedrive to receive real-time updates on deals and activities, saying that it improves team communication and collaboration. Pipedrive Integrations (96) - [Act-On](https://www.capterra.com/p/103468/Act-On/) - [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) - [ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/) - [ActiveIQ](https://www.capterra.com/p/86971/ActiveConversion/) - [Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/) - [Aircall](https://www.capterra.com/p/184709/Aircall/) - [APIANT](https://www.capterra.com/p/155486/APIANT/) - [Apollo.io](https://www.capterra.com/p/158696/Apollo/) - [Asana](https://www.capterra.com/p/184581/Asana-PM/) - [Bedrock Data](https://www.capterra.com/p/156578/BedrockData/) - [Calendly](https://www.capterra.com/p/148036/Calendly/) - [CallHippo](https://www.capterra.com/p/159578/CallHippo/) - [Callmaker](https://www.capterra.com/p/152121/Callmaker/) - [Crossbeam](https://www.capterra.com/p/193156/Crossbeam/) - [Cyclr](https://www.capterra.com/p/158623/Cyclr/) - [Datananas](https://www.capterra.com/p/146879/Datananas/) - [Dealfront](https://www.capterra.com/p/154835/Leadfeeder/) - [Demodesk](https://www.capterra.com/p/180493/Demodesk/) - [Docusign](https://www.capterra.com/p/121506/Docusign/) - [Drip](https://www.capterra.com/p/164933/Drip/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Dryrun](https://www.capterra.com/p/135515/Dryrun/) - [Dux-Soup](https://www.capterra.com/p/210406/Dux-Soup/) - [FormCrafts](https://www.capterra.com/p/211812/FormCrafts/) - [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) - [Front](https://www.capterra.com/p/132901/Front/) - [Gmail](https://www.capterra.com/p/202338/Gmail/) - [Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/) - [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) - [Google Drive](https://www.capterra.com/p/161425/Drive/) - [Google Maps](https://www.capterra.com/p/227511/Google-Maps/) - [Google Meet](https://www.capterra.com/p/176572/Google-Hangouts/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [Grow](https://www.capterra.com/p/136247/Grow/) - [HappyFox Chat](https://www.capterra.com/p/122234/HappyFox-Chat/) - [Help Scout](https://www.capterra.com/p/136909/Help-Scout/) - [Highrise](https://www.capterra.com/p/146703/Highrise/) - [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) - [Integrate.io](https://www.capterra.com/p/153780/Xplenty/) - [IntelligenceBank](https://www.capterra.com/p/121110/IntelligenceBank-DAM/) - [Intercom](https://www.capterra.com/p/134347/Intercom/) - [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) - [JustCall](https://www.capterra.com/p/157853/JustCall/) - [Kixie PowerCall](https://www.capterra.com/p/135636/Kixie-PowerCall/) - [Klenty](https://www.capterra.com/p/147408/Klenty/) - [Lead Liaison](https://www.capterra.com/p/124417/Lead-Liaison/) - [LeadBoxer](https://www.capterra.com/p/141290/LeadBoxer/) - [LeadRebel](https://www.capterra.com/p/192907/LeadRebel/) - [lemlist](https://www.capterra.com/p/173776/lemlist/) - [Lime Connect](https://www.capterra.com/p/131558/Userlike-Live-Chat/) - [LiveChat](https://www.capterra.com/p/62194/LiveChat/) - [Livestorm](https://www.capterra.com/p/153937/Livestorm/) - [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) - [Mailjet](https://www.capterra.com/p/130105/Mailjet/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Microsoft Power Automate](https://www.capterra.com/p/227210/Microsoft-Power-Automate/) - [Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/) - [monday.com](https://www.capterra.com/p/147657/monday-com/) - [MRPeasy](https://www.capterra.com/p/134177/MRPEasy/) - [NativeForms](https://www.capterra.com/p/207543/NativeForms/) - [Operations Hub](https://www.capterra.com/p/226298/PieSync/) - [Outfunnel](https://www.capterra.com/p/181249/Outfunnel/) - [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) - [Plecto](https://www.capterra.com/p/160483/Plecto/) - [Proposable](https://www.capterra.com/p/122529/Proposable/) - [Proposify](https://www.capterra.com/p/133332/Proposify/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [QuickBooks Online Advanced](https://www.capterra.com/p/189398/QuickBooks-Online/) - [QuoteWerks](https://www.capterra.com/p/135691/QuoteWerks/) - [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/) - [RightSignature](https://www.capterra.com/p/220507/RightSignature/) - [Ruler Analytics](https://www.capterra.com/p/161093/Ruler-Analytics/) - [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) - [Slaask](https://www.capterra.com/p/151616/Slaask/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Slemma](https://www.capterra.com/p/153269/Slemma/) - [Snov.io](https://www.capterra.com/p/182902/Snovio/) - [SupportBee](https://www.capterra.com/p/132028/SupportBee/) - [Surfe](https://www.capterra.com/p/211913/Leadjet/) - [Survicate](https://www.capterra.com/p/132914/Survicate/) - [Talkdesk](https://www.capterra.com/p/132852/Talkdesk/) - [Talkspirit](https://www.capterra.com/p/157400/talkSpirit/) - [TimelinesAI](https://www.capterra.com/p/211597/TimelinesAI/) - [Toky](https://www.capterra.com/p/156115/Toky/) - [Tray.io](https://www.capterra.com/p/162651/Tray-io/) - [Trello](https://www.capterra.com/p/211559/Trello/) - [Wishpond](https://www.capterra.com/p/145745/Wishpond/) - [Wiza](https://www.capterra.com/p/187039/Wiza/) - [Woodpecker.co](https://www.capterra.com/p/150484/Woodpecker/) - [Woopra](https://www.capterra.com/p/155465/Woopra/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Yesware](https://www.capterra.com/p/136698/Yesware/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) Total Integrations 24 Microsoft Outlook Users mention that Act! integrates with Outlook for email tracking, synchronization, and managing communication history, which they say enhances contact management and streamlines email-related tasks. Act! Integrations (24) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Ecwid](https://www.capterra.com/p/143648/Ecwid/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) - [Freshdesk](https://www.capterra.com/p/124981/Freshdesk/) - [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [iCloud](https://www.capterra.com/p/204717/iCloud/) - [Instagram](https://www.capterra.com/p/210721/Instagram/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Twitter/X](https://www.capterra.com/p/214056/Twitter/) - [Volusion](https://www.capterra.com/p/32398/Volusion-eCommerce/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on Pipedrive vs Act!? ### Overall rating 4.5 (3050) 3.9 (906) ### User interface Pipedrive Act! ### Customer service and support Pipedrive Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Act! Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Pipedrive vs Act! Both Pipedrive and Act! are solutions that have been reviewed by verified reviewers on Capterra. Check out what real users have to say about their experiences to see how Pipedrive stacks up against Act! and pick the one that fits best your needs. Users appreciate Pipedrive for its effective sales management, noting its intuitive interface, task automation, and real-time reporting. They also value its CRM system for boosting productivity with insightful reports and automated workflows. Additionally, reviewers highlight Pipedrive's customizable sales pipeline, which simplifies deal tracking and management. Meanwhile, Act! users commend its robust contact management features, which help organize customer information efficiently. They also find Act!'s CRM system comprehensive and flexible, suitable for various business needs. Furthermore, Act! users appreciate its customization options, allowing them to tailor the software to their specific requirements. However, Pipedrive users mention issues with email integration, citing difficulties with templates and lack of shared inboxes. They also find the pricing to be high and call management support lacking. At the same time, Act! users report problems with software upgrades, indicating that transitions are often problematic and expensive. They also criticize customer service for being unresponsive and unhelpful, and note that different software versions can cause compatibility issues. \[[2](#source-item-2)\] Pros Pipedrive Matt G Account ExecutiveLegal Services, 2 - 10 employeesUsed the software for: 1-2 years. “Overall it has helped me manage my funnel of leads much more effectively. If your company is sales focused it is built for that line of work“ February 19, 2026 DL Daniela L Sales ManagerComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “It’s like having a chessboard where each piece represents a sales opportunity, and you can easily move them from one stage to another. Plus, the task automation is a lifesaver; it saves you tons of time on repetitive tasks. And the real-time reports are awesome for knowing exactly how your sales are doing without having to do any complicated calculations.“ August 21, 2024 Act! JS Jack S OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Full data management / CRM making it easy to systematically process the collection, storing, updating and utilizing information about contacts to build and maintain relationships, streamline business operations, and improve customer service.“ December 1, 2025 DS Dominic S Financial advisorFinancial Services, 11 - 50 employeesUsed the software for: More than 2 years. “The contact management features are especially helpful, allowing us to keep detailed records of client interactions, policies, and renewal timelines.“ April 29, 2026 Cons Pipedrive MS Marvin S Product Development LeadComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “I'm only reporting/reviewing from the perspective of an admin user, and the only downside I can see is that with the mass of our leads we need to temper ourselves when updating because of the 10k a day rate limit.“ July 24, 2024 JA Josh A Co-founder, VP of MarketingFood & Beverages, 2 - 10 employeesUsed the software for: 1-2 years. “All the customization can make it difficult to decide how to best implement the services across the company.“ October 17, 2024 Act! BC Brian C DirectorResearch, 11 - 50 employeesUsed the software for: More than 2 years. “By tying our database to online forms, we increase the risk of bad info overwriting good data.“ March 24, 2026 PR Paul R sales managerPrinting, 11 - 50 employeesUsed the software for: 1-2 years. “Sometimes the phone connection is a little hard to hear and the screen were you need to add new contacts can be difficult.“ May 5, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Pipedrive and Act!? Talk to a Capterra advisor for free and get results within 15 minutes. 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