# Compare Close vs Groove 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Close and Groove based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/132667-177789/Close-io-vs-Groove --- # Close vs Groove Features and Cost Comparison Last updated April 14th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: CloseGroove2/4 selected [Close](https://www.capterra.com/p/132667/Close-io/)[4.7 (164)](https://www.capterra.com/p/132667/Close-io/reviews/) [Groove](https://www.capterra.com/p/177789/Groove/)[4.7 (146)](https://www.capterra.com/p/177789/Groove/reviews/) [## Close](https://www.capterra.com/p/132667/Close-io/)[4.7 (164)](https://www.capterra.com/p/132667/Close-io/reviews/) Starting Price $35.00/month Value-for-Money 4.4 Functionality 4.3 Ease of Use 4.6 Customer Service 4.5 Reviews Sentiment Based on [164 reviews](#user-reviews) Positive 158 Neutral 3 Negative 3 [## Groove](https://www.capterra.com/p/177789/Groove/)[4.7 (146)](https://www.capterra.com/p/177789/Groove/reviews/) Starting Price $50.00/month Value-for-Money 4.6 Functionality 4.5 Ease of Use 4.7 Customer Service 4.7 Reviews Sentiment Based on [146 reviews](#user-reviews) Positive 141 Neutral 4 Negative 1 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 60%Fit Not enough reviews Feature ratings Email Marketing 4.1 API \-- Engagement Tracking \-- Reporting/Analytics 3.7 Email Management 4.9 62%Fit Not enough reviews Feature ratings Email Marketing 4.6 API \-- Engagement Tracking \-- Reporting/Analytics 4.2 Email Management 4.5 User satisfaction User satisfaction 4.7 User reviews[164](https://www.capterra.com/p/132667/Close-io/reviews/) Ease of use 4.6 Functionality 4.3 Value for money 4.4 Customer support 4.5 User satisfaction 4.7 User reviews[146](https://www.capterra.com/p/177789/Groove/reviews/) Ease of use 4.7 Functionality 4.5 Value for money 4.6 Customer support 4.7 Price starts from Price starts from $35Per User, Per Month - Free version - Free trial Price starts from $50Per Month - Free version - Free trial Best for Best for Close is used by small to mid-sized sales teams — particularly by founders and sales managers running relationship-driven sales at companies that prioritize speed and follow-up discipline. Best for Chief Sales Officer, SVP/RVP Sales, VP Sales, Chief Revenue Officer, Sales Director, Sales Manager, Sales Operations, Revenue Operations, Sales Enablement ## User reviews Pros & cons MAT Mehmet Ali T. Business Development Manager > "It gives a clear, real-time overview of all sales activities, making it easy to prioritize follow-ups and track progress at a glance." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___6851755) VR Verified Reviewer Sales Team Lead > "Many of the reports they do have around things like Opportunity pipelines aren't customizable enough to be useful (for example, you can only..." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___7118937) VR Verified Reviewer Sales Team Lead > "Its UI is user-friendly and easy to learn compared to many other CRMs, with colored icons and buttons generally in obvious places." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___7118937) VR Verified Reviewer Sales Team Lead > "The reporting functionality leaves a lot to be desired." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___7118937) JL Jonathan L. Insurance Agent > "Being able to create tasks, notes while in a call, messages, and emails all being automatically logged in a particular lead's profile was..." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___6136841) Charles J W. Account Manager > "I don't like how Close retrieves my planned send emails before they send; if I modify the email I'm scheduling, Close logs all versions." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4963141) JS Justin S. Insurance Broker > "Close CRM offers a seamless platform for communication through various channels, including email, calls, and SMS." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___5002239) JL Jayne L. CSM > "You can too easily create multiple entries because of how the integrations are set up, so it's not always clear what the "right" profile is." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4907212) JL Jonathan L. Insurance Agent > "All in all, incredibly useful focus on the outbound sales aspect, if your business model fits or if you want a dedicated sales CRM for a sales..." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___6136841) JL Jonathan L. Insurance Agent > "This is just one example, there's also not really much functionality for MAINTAINING/RETENTION of clients after the sales aspect." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___6136841) Charles J W. Account Manager > "I enjoy the Smart Views in Close function and the inbox tool, and I like the fluidity of the email follow-up." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4963141) JL Jayne L. CSM > "Similarly, there's very little tracking of progression, it's quite rudimentary in that sense." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4907212) SM Scott M. Business Development > "We also use JustCall and the integration is super clean, making it easy to work from a single CRM with a phone plug-in" [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4968556) VR Verified Reviewer Customer Success > "It does the jib for very basic pipeline management, but definitely not goos for reporting due to the lack of customization." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___3812036) MAT Mehmet Ali T. Business Development Manager > "Very useful and easy to use." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___6851755) VR Verified Reviewer Customer Success > "Your tasks do not have a specific section or dashboard and you can easily lose track of the daily pending tasks." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___3812036) MAT Mehmet Ali T. Business Development Manager > "The dashboard is very useful and practical." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___6851755) LJ Lamar J. Executive Assistant > "Notification system is genuinely trash. If I have the software on my laptop, there should be some way their API talks with MacOS notifications..." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___3593369) JS Justin S. Insurance Broker > "Navigating through the platform is effortless, enabling sales teams to focus on what truly matters" [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___5002239) SK Shadab K. Business Development Executive > "Close is very expensive so it was very hard to pay for small startups." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___3818917) JL Jayne L. CSM > "Very clean UX/UI and easy to use and navigate, everything is sort of "on one page" so you don't really need to scour around or click on..." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4907212) Pruthvi K. Sales Lead > "Not so user-friendly." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4452054) JS Justin S. Insurance Broker > "Close CRM's user interface is a testament to user-centric design." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___5002239) NB Nadav B. CEO > "We spend those months we worked with Close.com HUGE amount of development and employee resources to fit our system to Close's while planning to..." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___2920525) SM Scott M. Business Development > "Overall, I really enjoy using close -- it's a great fit for a new, smaller org like OF. " [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___4968556) TC Tony C. CEO > "We had another CRM system that was a lot more expensive and not very easy to use." [See full review](https://www.capterra.com/p/132667/Close-io/#Capterra___3493834) [View Reviews](https://www.capterra.com/p/132667/Close-io/reviews/) HT Haruki T. Sr. ADR > "Analytics aren't too bad and you're able to slice it by time period, teams, specific user, etc." [See full review](https://www.capterra.com/p/177789/Groove/#Capterra___6638311) HT Haruki T. Sr. ADR > "Because it's cheaper, it definitely has its negatives in the functionality aspect as some of the integrations stop working frequently which ends up impacting..." [See full review](https://www.capterra.com/p/177789/Groove/#Capterra___6638311) VR Verified Reviewer Global data associate > "One software acting for too many solutions which makes my life lot easier" [See full review](https://www.capterra.com/p/177789/Groove/#Capterra___6422868) AB Angelica B. University Intern > "Additionally, some customers might think Groove's reporting and analytics features are lacking in comparison to those of specialized analytics platforms." [See full review](https://www.capterra.com/p/177789/Groove/#Capterra___4841227) CB Christian B. Account Manager > "My favorite feature with Groove is it's ability to inform you if/when a customer has opened your email, if they engaged with it by clicking on links, and how..." [See full review](https://www.capterra.com/p/177789/Groove/#Capterra___4826705) AB Angelica B. University Intern > "The learning curve of Groove is one of its drawbacks; it could need some initial time investment to become accustomed to its functions." [See full review](https://www.capterra.com/p/177789/Groove/#Capterra___4841227) AB Angelica B. University Intern > "By setting up shared tasks, monitoring progress, and exchanging files within the software, we were able to optimize our operations." [See full review](https://www.capterra.com/p/177789/Groove/#Capterra___4841227) TK Troy K. Director of Sales & Client Success > "In addition, the software has trouble sometimes figuring out leads vs. contacts and occassionally will not integrate with Google Calendar correctly either." [See full review](https://www.capterra.com/p/177789/Groove/#Capterra___3350805) AB Angelica B. University Intern > "Its user-friendly layout makes it simple for teams to interact efficiently by facilitating smooth communication, task management, and file sharing." [See full review](https://www.capterra.com/p/177789/Groove/#Capterra___4841227) VR Verified Reviewer Project Manager > "Groove was problematic when certain threads weren't being imported, causing confusion and lack of productivity for our team." [See full review](https://www.capterra.com/p/177789/Groove/#Capterra___3301200) [View Reviews](https://www.capterra.com/p/177789/Groove/reviews/) ## User interface [Close](https://www.capterra.com/p/132667/Close-io/) 4.66 (164) [Groove](https://www.capterra.com/p/177789/Groove/) 4.68 (146) ### Features Close Top features 23/35 - Activity Dashboard - Activity Tracking - AI Copilot - API - Audience Targeting - Autoresponders - Campaign Management - Click Tracking - Contact Management - CRM - Customer Segmentation - Customizable Branding - Customizable Fields - Data Import/Export - Drag & Drop - Drip Campaigns - Email Distribution - Email Management - Email Marketing - Email Reminders - Email Templates - Engagement Tracking - Event Triggered Actions - Generative AI - Geolocation - Location Tracking - Mailing List Management - Monitoring - Real-Time Notifications - Reporting/Analytics - Scheduling - Subscription Management - Team Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/132667/Close-io/#features) Groove 20/35 - Activity Dashboard - Activity Tracking - AI Copilot - API - Audience Targeting - Autoresponders - Campaign Management - Click Tracking - Contact Management - CRM - Customer Segmentation - Customizable Branding - Customizable Fields - Data Import/Export - Drag & Drop - Drip Campaigns - Email Distribution - Email Management - Email Marketing - Email Reminders - Email Templates - Engagement Tracking - Event Triggered Actions - Generative AI - Geolocation - Location Tracking - Mailing List Management - Monitoring - Real-Time Notifications - Reporting/Analytics - Scheduling - Subscription Management - Team Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/177789/Groove/#features) ### Recognition Close is recognized as a top-rated tool in 1 Capterra Shortlist reports No recognitions have been awarded to Groove ### Deployment & support Close Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Groove Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Close - By Elastic - Located in United States - Founded in 2013 Groove - By Groove.co - Located in United States - Founded in 2014 ## 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