# Compare Brevo vs Buttondown 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Brevo and Buttondown based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/132996-10008721/brevo-vs-Buttondown

---

# Brevo vs Buttondown Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrevoButtondown2/4 selected

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.8 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

[## Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [3,489 reviews](#user-reviews)

Positive

3,288

Neutral

117

Negative

84

[## Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.8 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.6

Functionality

4.6

Ease of Use

4.5

Customer Service

4.9

Reviews Sentiment

Based on [114 reviews](#user-reviews)

Positive

108

Neutral

6

Negative

0

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### Bitrix24

4.2 (997)

* * *

Starting Price

$69.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

82%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### GMass

4.8 (1,402)

* * *

Starting Price

$25.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

99%

of reviewers  
rated it above 4 stars

* * *

### Marketo Engage

4.3 (711)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

* * *

User rating

87%

of reviewers  
rated it above 4 stars

* * *

### EngageBay CRM

4.7 (908)

* * *

Starting Price

$14.99

Per User,Per Month

Free Trial

Free Version

* * *

User rating

97%

of reviewers  
rated it above 4 stars

* * *

## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 14,491 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

75%Fit

Missing features

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.6

Newsletter Management

NA

Email Tracking

4.6

Customizable Branding

4.4

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

\--

User satisfaction

User satisfaction

4.6

User reviews[3,489](https://www.capterra.com/p/132996/brevo/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.5

User satisfaction

4.8

User reviews[114](https://www.capterra.com/p/10008721/Buttondown/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.6

Customer support

4.9

Price starts from

Price starts from

$9Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$9Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Brevo is used by entrepreneurs, ecommerce retailers, marketers, sales teams, developers, agencies, and enterprise organizations.

Best for

Businesses and organizations who don't want to spend all day dealing with yet another tool. Thousands of businesses trust us because we're easy and reliable.

## User reviews

Pros & cons

BK

Blerta K.

Language Instructor

> "The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our potential..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7119704)

SK

Samuel K.

Creative and Technical Director

> "The email template library and drag-and-drop editor can feel a bit rigid and clinical compared to some of the more design-focused competitors. While it is completely capable and reliable, it lacks..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7166228)

GM

Geet M.

Founder

> "Some other very useful features include finding out about invalid contacts, being able to look at emails that bounced, scheduling the emails in advance and the option to add an unsubscribe link."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7165945)

AL

Amanda L.

Head of Marketing

> "The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or those who..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142092)

VR

Verified Reviewer

Owner

> "Email campaign creation, contact management, automation, and reporting are all in one place, which made it efficient to manage our marketing activities."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

LB

Leen B.

Marketeer

> "The newsletter layout interface is a bit complicated, for example the whole margins settings that can be convoluted because you can set them at so many levels in blocks."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158021)

CL

Cristiano L.

CEO

> "It´s a complete Marketing platform with the resources I need for my SaaS. In one platform I have CRM, Automation, SMTP, whatsapp, Deals and more."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7126987)

VR

Verified Reviewer

Owner and Administrator

> "The main downside is that suspension messages could be clearer. When a transactional SMTP account is suspended, it can be stressful for a small business because important platform emails stop..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

IH

Imre H.

Software Engineer

> "The support team also provided useful deliverability details, such as hard bounce rates, bad MX addresses and role-based email issues."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7151013)

IH

Imre H.

Software Engineer

> "Our first large campaign was suspended because our imported database contained many outdated emails, and the reactivation process was stressful at first, although support eventually explained the..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7151013)

AM

Anna M.

Customer Service Agent

> "We use Brevo as a free-access CRM and for some campaign and purchase confirmation emails. For people who struggle with standard solutions available out there, or just need something simple and..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7159151)

IH

Imre H.

Software Engineer

> "Bulk deletion and list cleanup are not as smooth as expected, and some parts of the import and field mapping workflow could be clearer."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7151013)

SB

Stefano B.

Founder and CEO

> "The customization capabilities have allowed us to create workflows that match our exact processes rather than forcing us to adapt to rigid system limitations. While the webhook functionality needs..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7014349)

FR

Frank R.

Billing Specialist

> "There are some valid engagement data that is flagged strangely and that confuses me when I go through campaign performance that relates to billing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7133142)

AM

Antoine M.

Marketing advisor

> "You can create campaigns, manage contacts, automate emails and even use SMS tools."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7143128)

Bekkah M.

Webmaster and Marketing Manager

> "Like wanting to delete non-subscribers simply by deleting a list but finding I needed to use one of many confusing filters or to delete by selecting them one at a time from contacts instead."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

Bekkah M.

Webmaster and Marketing Manager

> "I like their templates, though some aspects can be difficult to edit if you don't outright remove the item and replace it with something else/start over in the area. Despite some difficulties in..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

LAW

Lee-Anne W.

Head of Marketing

> "Very strict regarding bounce rates of new lists, leads to immediate suspension and lots of frustrating back and forth performing multiple tasks to be reinstated."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7162494)

VR

Verified Reviewer

Owner

> "The platform offers useful tools for email marketing, contact management, and campaign tracking."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

Bekkah M.

Webmaster and Marketing Manager

> "It didn't allow me to change the photo size/shape so I had to create a new graphic just for the template."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

TV

Tuananh V.

Marketing

> "I also appreciate having multiple features (email, SMS, CRM) in one place, which promises to save time and effort in the future. While it's still too early to give a deeper assessment of advanced..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6852296)

Bekkah M.

Webmaster and Marketing Manager

> "I also didn't want to include any non-subscribers or "blocklisted" people to my contacts but that was automatically added when connected to our Shopify store."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

Clare P.

WordPress Development Lead

> "Brevo's delegated account access means that my clients can take care of simple tasks by themselves, and I can easily access their account if they need help with more technical tasks."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7036177)

TC

Trish C.

Founder

> "One thing I didn't like is the templates are not as good as what I was used to use, the code behind is not great and it causes issues with buttons and mobile layouts."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158829)

VR

Verified Reviewer

Senior Social Account Executive

> "Also being able to duplicate a campaign with the option to change everything from recipients, subject etc is so handy for us."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158285)

SM

Sherry M.

Executive Manager

> "We also may get unsubscribes that do not realize we use Brevo for informational purposes and not just marketing and we get concerned the guests may no longer get pertinent emails."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7116190)

Roman J.

onwer

> "When we ran into difficulties, the support team helped us with advice and opened our eyes to the fact that it’s not just about the quantity of emails sent, but also about the content and a..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7093439)

AS

Andreas S.

Co-founder

> "Pricing not very transparent, still no idea what the difference between the free & starter plans is. If you have more than 500 subscribers, it gets expensive."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7140818)

Faydra D. F.

Most-Things Web Consultant

> "I primarily use Brevo as a tool so that I and my clients can receive transactional emails through our WordPress sites, and it's outstanding for that."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7029342)

BQ

Brenna Q.

sole trader

> "DON'T SIGN UP TO BREVO - My plan was changed from $250 a year to $983 per year because I had over 500 subscribers (I only have 2400 - it's not like I'm making any money from my mailing list)."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7165854)

RS

Radenko S.

CEO

> "Positive, good support service, tools necceserz to start and run zour email campaigns, segmentatyion is good, good repaort even in the free plan"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7079068)

MT

Marios T.

President

> "The interface can feel cluttered and not very intuitive, especially when navigating between campaigns, contacts, and automation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7118246)

Himaanshu L.

Sr Business Development Manager

> "It helped us manage email marketing, customer engagement, and campaign communication in one place."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7157832)

Lauren R.

Owners

> "With migration of our database to Brevo, we lost several hundred contacts bc they were from Gravity forms outside of the “allowed timeframe” I did feel that this hurt us in the migration and was..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6856016)

Henrique de Souza R.

Head of Customer Success

> "I really like Brevo because it's easy to create templates and integrations, and it also allows you to view logs in real time."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7117568)

DrJohnCobin C.

Manager

> "I signed up because I want to do mailings to thousands of Baptist churches and hundreds of others for my businesses. But I found that you do not permit such things."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446)

WD

Warren D.

Marketing Manager

> "affordability, we do not send a huge number of emails out per month but do have a lot of contacts across several entities and Brevo's fix rate monthly account works very well for us."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6883558)

Bekkah M.

Webmaster and Marketing Manager

> "It had text over a photo and it was somewhat difficult to access each layer on the editor."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

KB

Konrad B.

Fundraiser

> "Brevo allows me to do my most important part of work - be in a constant contact with the donors of my organisation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

RG

Renato G.

Cofounder

> "The SMS confirming my phone number never arrived, so I had to use the chat to resolve a problem that could have been easier to resolve."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097771)

KB

Konrad B.

Fundraiser

> "Marketing campaigns allow me to send my most important messages for the donors of my organisation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

Bekkah M.

Webmaster and Marketing Manager

> "It had me concerned that they would charge extra or consider our tier limit exceeded because of the extra contacts that we essentially cannot use."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

VB

Virginijus B.

Manager

> "We recently launched email campaigns for our skincare brand and found the platform reliable, user-friendly, and cost-effective."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7160391)

AF

Avery F.

Artist and Tour Manager

> "Additionally, I have sometimes noticed slow loading times on the reporting interface when analyzing large campaigns."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7168248)

SC

Simone C.

Writer

> "I use it to send out my noncommercial newsletter about writing. Both the stats and the way they're presented are very helpful in my understanding my public."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6852183)

JG

Jerzy G.

DJ, Producer and Remixer

> "when sending a campaign having a limited amount of mails to send, there is a big inconvenience: if let's say your monthly limit is 300, you might want to select 2 contact categories (I.e. web..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6470031)

AH

Adrian H.

CEO

> "There are simple ways to set up forms within the interface that allows sign-up connection without the need to use any other form plugin."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7003130)

CL

Cristiano L.

CEO

> "Some time there are new functions that I wasn´t using that don´t work fine, new configurations, but the support can solve in time."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7126987)

MS

Marc S.

Membership VP

> "The user interface is quite pleasant, allowing me to easily create and modify campaigns as needed."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7159200)

FR

Frank R.

Billing Specialist

> "There is inconsistency in spam filtering of incoming campaign analytics."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7133142)

RCR

Rodel C R.

Journal Editor

> "Segmentation, templates, and scheduling aid us to notify authors and reviewers adequately with good value, without aggressive learning curves."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6877106)

AV

Arnaud V.

Founder

> "The editor can be tinkering if you want to work with conditional variables and specific layout/styles. But maybe I'm overcomplicating my logic in the e-mails too..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7005928)

VR

Verified Reviewer

Owner and Administrator

> "Overall, I would recommend Brevo for small businesses that need reliable transactional email and useful delivery logs, especially if they are starting with modest email volume."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

Renan D.

Founder

> "I like least about Brevo is the loading of unnecessary resources in e-commerce, the lack of clarity about the billing process, and the limited automation features for push notifications."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6500673)

GM

Giulio M.

CEO

> "I'm using Brevo from almost 5 years, it simplify at the most my needs to make campaigns to have more leads, even for wide or very small numbers of sendings."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7024863)

CG

Charles G.

Owner

> "The biggest pain point so far seems to be process for adding new individual contacts. Because Brevo offers many features beyond emailing, it means that adding a new contact involves a lot of data..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6778102)

TC

Trish C.

Founder

> "I have reached out to support few times, their AI support is the best I've seen, you get email replies instantly and it was actually accurate, so I was very impressed as I don't usually get good..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158829)

LC

Lucy C.

Business Technology Consultant

> "When using a popup form it is not possible to customise the URL for double opt-in subscribers."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6853381)

IB

Ilenia B.

Marketing Automation manager

> "The automation features are particularly interesting because they allow you to manage the database with internal actions as well as automate external communications via email or SMS."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6495091)

RA

Richard A.

Secretary

> "There are restrictions on sending emails that I didn’t know about when I registered"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7139214)

VR

Verified Reviewer

Graphic Designer

> "Overall, Brevo is a solid email marketing platform that is user-friendly for designers, offering a quick way to create attractive campaigns and manage client communication, but it may not offer..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6575696)

BD

Benjamin D.

CEO

> "Not the most beginner-friendly platform for users with limited marketing or automation experience."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7175091)

MM

Michele M.

Operations Manager

> "Not only did it allow us to mass mail to all our clients weekly news letters which cut our time in half but it also incorporates many other wonderful features that we were able to utilize right at..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6680142)

OA

Odueki A.

CEO

> "Some users might not like or could find it limiting due to the learning curve — especially when it comes to setting up workflows, lead scoring, and tagging."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6854447)

VR

Verified Reviewer

Senior Social Account Executive

> "Brevo has been revolutionary for our email newsletter to go out to our clients and agency, it has been great for time-saving and organisation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158285)

DrJohnCobin C.

Manager

> "Lots of service interruption due to internal policy of Brevo not clearly explained before purchase.!!"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446)

KE

Khalid E.

Founder

> "It saves time and offers fantastic features like multiple mailing lists, easy-to-run advanced campaigns, seamless integration of web interfaces and chat elements, and highly sophisticated live..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6501425)

DW

Damian W.

Owner

> "Some of the interface and API creation was a bit confusing but not much."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7169590)

OT

Ojo T.

Copywriter, Mobile and Web developer, Data analyst

> "I did so for but for Brevo, I unconsciously dived into it, started checking around and within 10 minutes I got a hang of what it does and how it was perfect for my needs(which is a mailing service..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6493808)

MN

Muna N.

Designer

> "Occasional delays in email delivery or reporting may occur."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7083179)

GM

Geet M.

Founder

> "Adding contacts and sorting them into lists is a breeze with their amazing UI/UX."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7165945)

AP

Anil P.

Founder

> "The inability to find how to use transactional emails, as each click on transactional->templates redirected to campaigns->templates."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6822712)

HG

Hannah G.

Design and Projects Marketing Manager

> "We made the switch to Brevo from a well-known large e-marketing platform and we found the ease of use better, the design capabilities better and the quality of customer service better, it was also..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6409130)

VR

Verified Reviewer

Marketing Executive

> "The email template customization options are limited and less visually appealing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7004529)

KB

Konrad B.

Fundraiser

> "Free plan for unlimited contacts with not so small amount of e-mails per day (300)."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

MW

Mark W.

Owner

> "Payments can fail and during the weekend, support can be slow."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7080740)

DK

Dhaval K.

SR BDE and Consultant

> "The best thing they have taken care of is when you draft your email you can have a mobile as well as desktop version that how your email would look like so these are small things that Brevo has..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6465254)

LS

Luke S.

Marketing and Web Admin

> "If you have a large list of contacts which is not up to date, you could get your account suspended for having to many unsubscribed contacts."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6730381)

Attila P.

Owner

> "Brevo handles both my transactional emails and marketing newsletters reliably, and the setup was straightforward."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141767)

VR

Verified Reviewer

Owner

> "The contact and recipient count was sometimes confusing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

[View Reviews](https://www.capterra.com/p/132996/brevo/reviews/)

DR

David R.

Towering Figure

> "The interface is beautiful and IT WORKS, the free analytics provided are just what I want, and the personal service is unmatched."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068)

AK

Alexander K.

CEO and Founder

> "So it might be a cookie-setting issue or so, not sure. And there was incidence in August where emails were stuck in the "Draft" status and I didn’t..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___7003084)

ES

Ezra S.

Creator

> "The default templates and options are appropriate for most basic newsletters, and I was up and running in no time."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6405352)

SK

Scott K.

Owner, Engineer

> "One of the only things I've found missing so far is that I'd like an option to go back and schedule posts that were published before setting up..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5025276)

MC

Mags C.

Writer

> "I’ve been using Buttondown to write and distribute a personal newsletter — I take paid subscriptions, but it’s essentially a small-scale,..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5080566)

CV

Cristiano V.

Director

> "There are same function that still need to be better implemented, I do not like that I can only dived the list in paid and free, and that on the..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4934503)

EB

Eivind B.

Consultant

> "For people looking for a straight forward way to communicate with their audience, I think Buttondown gives the most straight forward way of doing..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6424523)

DR

David R.

Towering Figure

> "If a person signs up twice, the sign-up is simply ignored and I don't think the signer-upper gets notice either."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068)

DR

David R.

Towering Figure

> "I am not a huge user but I use it to sell artwork and promote shows, and it works."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068)

MS

Maggie S.

Therapist

> "Some of the language is a bit confusing for folks who don't have a coding background."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6673539)

KM

Kolawole M.

Engineering Writer

> "The tool job is to help you craft emails and send them, it does it best."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818969)

MT

Matt T.

writer

> "the pricing structure meant that I could not create two newsletters without paying a higher payment plan, despite both newsletters having a small..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6155502)

AW

Aaron W.

NA

> "I love being able to support handmade software that is built by people who care about quality and service."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6408709)

BL

Ben L.

Writer

> "It doesn’t look like I’m able to use any analytics software."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818711)

VR

Verified Reviewer

Owner

> "I like the small personalized feel of the service, the \[sensitive content hidden\] and the communications. "

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6407760)

SV

Sylvia V.

Owner

> "A bit slower than our previous newsletter subscription co."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6478184)

SC

Sascha C.

Consultant

> "Buttondown offers the easiest and fastest way to set up a regular newsletter."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6474742)

IC

Isabel C.

Author

> "I wish I could look at the list of my sent emails in descending order from email last sent to oldest email, but perhaps I have not figured out how..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6158287)

EMA

E M A.

Author

> "I was amazed to even find a page about when and how Buttondown provides information to law enforcement - all platforms have a clause in their..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6031295)

VL

Vincent L.

Sommelier

> "I've had to spend a lot of time to understand how to configure the whole thing."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6779012)

AM

Andrew M.

Owner

> "Clean design, but fully featured for all my email needs."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6485595)

SN

Steph N.

Freelance Editor and Writer

> "I would like a way to select fonts and a means of centering the text, but, so far, I haven't discovered how to do so."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6308381)

KH

Kate H.

Productivity Coach

> "I've reached out with questions a few times and \[sensitive content hidden\] has responded promptly and with really clear instructions."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6698722)

AR

Alis R.

author

> "A lot of this is my own ignorance; some of it might be helped with a little more explanatory text or even "explain it to me like I'm a five year..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072)

KC

Kevin C.

Self Employed

> "The editor supports writing in both rich text and Markdown modes, plus comes with a live preview."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6133093)

RM

Rupert M.

CEO

> "I never got a response to my support emails!"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6678783)

JW

Jenny W.

Writer

> "I feel like this is going to help cultivate a much more genuine connection with people who read my words."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6847345)

SM

Scott M.

Author

> "I don't really have any bug reports or problems worth mentioning."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6565038)

MK

Matthew K.

Strategy Partner

> "Simple yet powerful features like automation+ Wide range of subscription methods, including API+ Amazing support from the team"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5056181)

GA

Geoffrey A.

Proprietor

> "it is disappointing that most email clients trash carefully created CSS formatting tweaks."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104650)

ER

Ed R.

Co-Founder and Principal

> "It was really straightforward to go from "Shall I start a newsletter?" to "Let's hit Send on my first email""

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6776437)

NR

Noel R.

Software Author

> "I've had some issues with styling of code snippets in different browsers"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5080104)

ES

Ezra S.

Creator

> "It is a relatively simple platform, which is a godsend when starting out as an independent creator."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6405352)

TH

Thom H.

owner

> "A couple of the create/send interactions have what seem like an extra, confusing step in them."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6320060)

KM

Kolawole M.

Engineering Writer

> "Customization is solid, and the writing experience is smooth."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818969)

MF

Maria F.

Writer

> "Setting up a newsletter took a little bit of figuring out - but as it's my first newsletter, I can't compare and was on a steep learning curve in..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5030776)

DP

Dusty P.

Author

> "As a developer, I particularly like how easy the subscribe form is to set up and customize."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6668253)

JA

Johan A.

Board President

> "It took me a bit to figure out how to setup my custom send domain."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6181256)

AH

Alan H.

Owner

> "Pleasant, easy, and frustration free setup, use, and even upgrades to premium features."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6636757)

RT

Ryan T.

Owner

> "My initial newsletter had a weird mobile formatting issue that I needed help with."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6181929)

RM

Rupert M.

CEO

> "Independent, simple user interface, RSS connection, relatively affordable."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6678783)

EMA

E M A.

Author

> "It's not very intuitive, which does create more of a learning curve for me as someone who isn't tech savvy than I might have on other platforms."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6031295)

SN

Steph N.

Freelance Editor and Writer

> "I've just begun to build my email list, and Buttondown makes it incredibly easy to add subscribers, prepare, and send each "campaign.""

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6308381)

AR

Alis R.

author

> "As well, I don't have the settings fully set up because I don't understand some of them."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072)

CM

Chris M.

Writer

> "Easy to use interface, simple to set up and get started, continuing addition of features to improve the product over time."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6574993)

AR

Alis R.

author

> "I found it difficult to set up in large part because much of the "language" is foreign to me."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072)

SN

Sophie N.

Musician

> "It feels intuitive, and it does everything I need it to do without overcomplicating things."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6768911)

PI

Paul I.

owner

> "It is a little bit rough around the edges, as you would expect from any small shop with a complex product. But don’t get me wrong, this barely..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4843256)

GA

Geoffrey A.

Proprietor

> "It is easy to work with, I use the RSS feed to trigger the creation of a newsletter email, have it sit in my drafts (so I can tweak it if need be)..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104650)

Cassidy W.

Software Engineer

> "The analytics are not very intensive."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4922644)

RB

Rahel B.

Content Strategy & Operations Consultant

> "I can send emails without jumping through a lot of hoops and can play around with new features as I go."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4978506)

NS

Nora S.

Artist

> "This seems not good for the potential that people might forward the one they receive to others, and that that might come out hard to read on the..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837101)

SM

Scott M.

Author

> "Buttondown was my first experience setting up a newsletter, and it was pretty much painless."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6565038)

JC

Joe C.

Freelance Copywriter

> "It felt like every provider on the market promised a dozen features, but none cared about providing an easy, efficient, simple product."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837283)

PK

Paloma K.

Creative Technologist

> "Support for HTML form so I can implement with consistent style on my website"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104652)

JE

Jesse E.

Owner

> "The UI is buggy enough that it seriously detracts from my overall experience."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837688)

[View Reviews](https://www.capterra.com/p/10008721/Buttondown/reviews/)

## User interface

[Brevo](https://www.capterra.com/p/132996/brevo/)

4.62 (3,489)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)

4.78 (114)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Brevo

Top features

38/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/132996/brevo/#features)

Buttondown

33/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/10008721/Buttondown/#features)

### Recognition

Brevo is recognized as a top-rated tool in 4 Capterra Shortlist reports

Buttondown

Best Value Email MarketingSoftware (2023) 

### Deployment & support

Brevo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Buttondown

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Brevo

-   By Sendinblue
-   Located in France
-   Founded in 2012

Buttondown

-   By Buttondown
-   Located in United States
-   Founded in

## Popular Comparisons

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$9/month

Price

$13/month

4.5

Features

4.4

4.6

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-132996/MailChimp-vs-brevo)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/)

$9/month

Price

$0

4.6

Features

4.7

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/202338-10008721/Gmail-vs-Buttondown)

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$9/month

Price

$12/month

4.5

Features

4.5

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-136603/brevo-vs-MailerLite)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$9/month

Price

$13/month

4.6

Features

4.4

4.5

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-10008721/MailChimp-vs-Buttondown)

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$9/month

Price

$15/month

4.5

Features

4.5

4.6

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

vs

[Success.ai](https://www.capterra.com/p/10013316/Success-ai/)[4.83 (417)](https://www.capterra.com/p/10013316/Success-ai/reviews/)

$9/month

Price

$33/month

4.6

Features

4.8

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/10008721-10013316/Buttondown-vs-Success-ai)

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$9/month

Price

$12/month

4.5

Features

4.2

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-132996/Constant-Contact-vs-brevo)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$9/month

Price

$12/month

4.6

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-10008721/MailerLite-vs-Buttondown)

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$9/month

Price

$9/month

4.5

Features

4.5

4.6

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/132996-147415/brevo-vs-EmailOctopus)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$9/month

Price

$9/month

4.6

Features

4.5

4.5

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-10008721/EmailOctopus-vs-Buttondown)

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/)

$9/month

Price

$17/month

4.5

Features

4.7

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-198994/brevo-vs-Systeme)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$9/month

Price

$15/month

4.6

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-10008721/ActiveCampaign-vs-Buttondown)