--- title: "Brevo vs MailerLite: Features and Cost Comparison 2026 | Capterra" description: "Brevo vs MailerLite: Which email marketing tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision." source_url: "https://www.capterra.com/compare/132996-136603/brevo-vs-MailerLite" page_type: "comparison" language: "en" publication_date: "2026-11-09" --- # Brevo vs MailerLite Features and Cost Comparison Last updated November 9th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: BrevoMailerLite2/4 selected [Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3528)](https://www.capterra.com/p/132996/brevo/reviews/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2344)](https://www.capterra.com/p/136603/MailerLite/reviews/) [## Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3528)](https://www.capterra.com/p/132996/brevo/reviews/) [## MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2344)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting Price $9.00/month Starting Price $9.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.5 Starting Price $12.00/month Starting Price $12.00/month Value-for-Money 4.7 Functionality 4.5 Ease of Use 4.6 Customer Service 4.8 Reviews Sentiment Based on [3,528 reviews](https://www.capterra.com/p/132996/brevo/reviews/) Positive 3,327 Neutral 117 Negative 84 Positive 3,327 Neutral 117 Negative 84 Reviews Sentiment Based on [2,344 reviews](https://www.capterra.com/p/136603/MailerLite/reviews/) Positive 2,245 Neutral 51 Negative 48 Positive 2,245 Neutral 51 Negative 48 Best for (according to reviews) - **Business size**: Small businesses account for 91% of reviews (2,923), suggesting strong market traction in this segment. - **Industry**: Marketing & advertising, IT services, and computer software collectively represent 20% of reviews, indicating diverse industry adoption. - **Use cases**: Campaign management (18%), email management (15%), and transactional email (11%) are the main applications, highlighting a focus on email-driven marketing and communication. Best for (according to reviews) - **Business size**: Small businesses account for 1988 reviews, representing 92% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, health, wellness and fitness, and writing and editing together contribute 26% of reviews, showing notable usage across these sectors. - **Use cases**: Campaign management (31%), landing page creation (26%), and email management (22%) are the primary applications, reflecting diverse marketing and communication needs. ## Reviewer verdict Brevo Brevo users find it effective for managing segmented email campaigns, appreciating its customizable templates, automation features, and efficient contact management, especially when integrated with WordPress and WooCommerce for lead capture and e-commerce marketing. Reviewers highlight its competitive pricing and value for small businesses, though they mention occasional issues with email deliverability and a less intuitive interface for contact management. MailerLite MailerLite reviewers consider it well-suited for small businesses and startups seeking an intuitive dashboard, detailed analytics, and strong list management. Users value its responsive customer support, affordable pricing, and integrations with platforms like WordPress, WooCommerce, Shopify, Mailchimp, and Zapier, noting that these integrations simplify subscriber management and e-commerce operations. However, they mention that some automation features are limited in the free version and costs can rise with larger subscriber lists. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison When looking at email marketing tools like Brevo and MailerLite, price is just one factor to consider. Understanding their features and differences can help determine which one best suits your needs, maximizing efficiency while avoiding unnecessary costs. Here's how they compare in key areas that matter most. \[[1](#source-item-1)\] Key features rated by users Features selected based on 38,217 reviews from Email Marketing users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Brevo 91%Fit Feature ratings Email Campaign Management 4.6 Contact Management 4.5 List Management 4.3 Mobile Optimization 4.5 MailerLite 87%Fit High performer Feature ratings Email Campaign Management 4.7 Contact Management 4.6 List Management 4.6 Mobile Optimization 4.6 Email Campaign Management 4.6 (1264) 4.7 (891) Brevo users appreciate the ability to segment audiences, schedule campaigns, and monitor performance easily. They find the drag-and-drop editor intuitive and value the automation features for sequences and templates. However, some users report limitations on the number of subscribers and rigidity in automation. Meanwhile, MailerLite users highlight the ease of organizing campaigns, duplicating old ones, and tracking analytics. They value the user-friendly dashboard and robust automation features, though some mention limitations in the free version. Overall, users find Brevo's segmentation and scheduling useful, while they praise MailerLite for its user-friendly interface and detailed analytics. Contact Management 4.5 (1272) 4.6 (255) Brevo users find the contact management system efficient for importing, organizing, and segmenting contacts. They appreciate the integration with other features and the ability to add categories and tags. However, some users mention the interface could be more intuitive. MailerLite users value the detailed contact information management, including notes and segmentation. They find it easy to add, modify, and update contacts, though some users experience issues with exporting notes and list updates. In summary, users appreciate Brevo's integration and tagging capabilities, while they note MailerLite for its detailed contact information management and ease of use. List Management 4.3 (306) 4.6 (507) Brevo users appreciate the ability to segment and manage lists, import contacts easily, and apply lists to marketing emails. They find the platform useful for targeting specific groups, though some users find the interface complicated. MailerLite users value the ease of segmenting and managing lists, including advanced features for cleaning up lists and monitoring subscriber activity. They find the dashboard intuitive, though some users report delays in list updates. Overall, users find Brevo's list management useful for segmentation and targeting, while they praise MailerLite for its intuitive dashboard and advanced list management features. Mobile Optimization 4.5 (863) 4.6 (568) Brevo users appreciate the mobile optimization feature, which they say allows them to preview emails on mobile devices and ensure they look good. They find it important for targeting mobile users, though some mention issues with logo scaling and formatting. MailerLite users also value mobile optimization, noting that emails look great on mobile devices and the preview feature is accurate. They find it crucial for reaching mobile users, though some mention limited customization options. In general, users find both platforms effective for mobile optimization, with Brevo noted for its preview feature and MailerLite praised for its accurate mobile formatting. ## Pricing comparison ### Starting prices Brevo $9.00 Usage Based (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/132996/brevo/pricing/) MailerLite $12.00 Other (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/136603/MailerLite/pricing/) ### Value-for-money analysis 4.5 (3528) 4.7 (2344) A dive into reviewer perceptions about the value for money of both Brevo and MailerLite demonstrates that Brevo reviewers consider it to offer competitive pricing and robust features, while MailerLite reviewers comment on its affordability and comprehensive free plan. Reviewers find that Brevo provides good value for money, especially for small businesses, with its flexible pricing plans and generous free version. They appreciate the ability to send a significant number of emails daily, the inclusion of automation features, and the capacity to store unlimited contacts. However, some users mention that the free plan is limited and that the cost can rise quickly with additional features. Meanwhile, MailerLite reviewers appreciate its cost-effective pricing and the extensive features available in the free plan, which they say is suitable for small businesses and startups. Users highlight the affordability of its paid plans and the comprehensive automation and customization options. Nonetheless, some users note that the pricing structure can become expensive as the subscriber list grows and that certain advanced features are only available in higher-priced tiers. ## Integrations Popular Integrations Compare available integrations between Brevo and MailerLite. ### Shopify Brevo MailerLite ### Zapier Brevo MailerLite ### WordPress Brevo MailerLite ### WooCommerce Brevo MailerLite ### Stripo.email Brevo MailerLite ### Google Analytics 360 Brevo MailerLite ### Wix Brevo MailerLite ### Landingi Brevo MailerLite Total Integrations 18 WordPress Reviewers mention that they integrate Brevo with WordPress to capture leads and manage email marketing campaigns, which they say helps streamline communication and automate transactional emails. WooCommerce Users report that they use Brevo with WooCommerce for sending transactional emails and managing abandoned cart recovery, noting that it enhances their e-commerce marketing efforts. Brevo Integrations (18) - [Astra Pro](https://www.capterra.com/p/234330/Astra-Pro/) - [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) - [Calendly](https://www.capterra.com/p/148036/Calendly/) - [Claspo](https://www.capterra.com/p/250967/Claspo/) - [Claude](https://www.capterra.com/p/10011218/Claude/) - [Claude Code](https://www.capterra.com/p/10050088/Claude-Code/) - [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) - [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) - [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) - [SAP HANA Cloud](https://www.capterra.com/p/227383/SAP-HANA-Cloud/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Stripe Connect](https://www.capterra.com/p/10071088/Stripe-Connect/) - [Stripo.email](https://www.capterra.com/p/163981/Stripo-email/) - [TidyCal](https://www.capterra.com/p/250843/TidyCal/) - [Wix](https://www.capterra.com/p/169007/Wix/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) Total Integrations 108 WordPress Reviewers mention that MailerLite integrates with WordPress to capture email subscribers through pop-up and embedded forms, noting that it simplifies lead generation and subscriber management directly from their websites. Mailchimp Users report that they switch from Mailchimp to MailerLite for better ease-of-use, improved email design options, and more intuitive automation processes, citing that MailerLite offers superior customer service. Zapier Reviewers state that Zapier facilitates MailerLite integration with various apps, noting that it automates tasks like lead ad campaigns, form submissions, and subscriber management without complex technical processes. WooCommerce Users say that MailerLite integrates with WooCommerce to manage customer communications, automate transactional emails, and track sales, which they note is essential for e-commerce operations and customer retention. Shopify Reviewers report that MailerLite integrates with Shopify for email marketing, abandoned cart automations, and lead capture, which they say enhances e-commerce sales and customer engagement through seamless automation. MailerLite Integrations (108) - [500Apps](https://www.capterra.com/p/250917/500Apps/) - [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) - [Airtable](https://www.capterra.com/p/146652/Airtable/) - [ARMember](https://www.capterra.com/p/214848/ARMember/) - [Basecamp](https://www.capterra.com/p/56808/Basecamp/) - [Beacon](https://www.capterra.com/p/143783/Beacon/) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [Bloom Intelligence](https://www.capterra.com/p/211851/Bloom-Intelligence/) - [Bonjoro](https://www.capterra.com/p/209377/Bonjoro/) - [Bookingmood](https://www.capterra.com/p/266223/Bookingmood/) - [Bouncify](https://www.capterra.com/p/239174/Bouncify/) - [Brave](https://www.capterra.com/p/216414/Brave/) - [Canva](https://www.capterra.com/p/168956/Canva/) - [Carrd](https://www.capterra.com/p/210119/Carrd/) - [Charitable](https://www.capterra.com/p/149139/Charitable/) - [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) - [Convertful](https://www.capterra.com/p/172361/Convertful/) - [DeBounce](https://www.capterra.com/p/178321/DeBounce/) - [Digioh](https://www.capterra.com/p/156792/Digioh/) - [Divi](https://www.capterra.com/p/201958/Divi/) - [DreamApply](https://www.capterra.com/p/173851/DreamApply/) - [Drupal](https://www.capterra.com/p/119594/Drupal/) - [EasyStore](https://www.capterra.com/p/151089/EasyStore/) - [Elementor](https://www.capterra.com/p/169468/Elementor/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Figma](https://www.capterra.com/p/175027/Figma/) - [Fyrebox](https://www.capterra.com/p/142432/Fyrebox/) - [Getsitecontrol](https://www.capterra.com/p/138259/GetSiteControl/) - [Ghost](https://www.capterra.com/p/151947/Ghost/) - [GitHub](https://www.capterra.com/p/129067/GitHub/) - [Gleam Apps](https://www.capterra.com/p/199369/Gleam-Apps/) - [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) - [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [GrowSurf](https://www.capterra.com/p/189583/GrowSurf/) - [HubSpot Data Hub](https://www.capterra.com/p/226298/PieSync/) - [Hyperise](https://www.capterra.com/p/187081/Hyperise/) - [Instagram](https://www.capterra.com/p/210721/Instagram/) - [InvoiceBerry](https://www.capterra.com/p/123455/Invoiceberry-com/) - [Involve.me](https://www.capterra.com/p/241622/Involve-me/) - [Jotform Sign](https://www.capterra.com/p/10014571/Jotform-Sign/) - [Kickbox Email Verification](https://www.capterra.com/p/175436/Kickbox/) - [Kommo](https://www.capterra.com/p/120048/Kommo/) - [Landingi](https://www.capterra.com/p/146092/Landingi/) - [Leadpages](https://www.capterra.com/p/203635/Leadpages/) - [LeadsBridge](https://www.capterra.com/p/152361/LeadsBridge/) - [LearnWorlds](https://www.capterra.com/p/143513/LearnWorlds/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [Lumeer](https://www.capterra.com/p/204407/Lumeer/) - [Mail Designer 365](https://www.capterra.com/p/176474/Mail-Designer-365/) - [MailerCheck](https://www.capterra.com/p/214664/MailerCheck/) - [MailMunch](https://www.capterra.com/p/190319/MailMunch/) - [MailOptin](https://www.capterra.com/p/172731/MailOptin/) - [mailparser.io](https://www.capterra.com/p/153243/mailparser-io/) - [MakePlans](https://www.capterra.com/p/126695/MakePlans/) - [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [MiloTree](https://www.capterra.com/p/157429/MiloTree/) - [Mokapen](https://www.capterra.com/p/209827/Mokapen/) - [MyFormData](https://www.capterra.com/p/189094/Capsumo/) - [n8n embed](https://www.capterra.com/p/267441/n8n-embed/) - [n8n.io](https://www.capterra.com/p/198028/n8n-io/) - [NeverBounce](https://www.capterra.com/p/175437/NeverBounce/) - [OnePageCRM](https://www.capterra.com/p/157679/OnePageCRM/) - [OptiMonk](https://www.capterra.com/p/139643/OptiMonk/) - [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) - [OttoKit](https://www.capterra.com/p/10012201/SureTriggers/) - [Outfunnel](https://www.capterra.com/p/181249/Outfunnel/) - [Outgrow](https://www.capterra.com/p/168229/Outgrow/) - [Paperform](https://www.capterra.com/p/158094/Paperform/) - [Partnero](https://www.capterra.com/p/10002471/Partnero/) - [Payhip](https://www.capterra.com/p/251233/Payhip/) - [PayPal Payments](https://www.capterra.com/p/207944/PayPal/) - [Personizely](https://www.capterra.com/p/177632/Personizely/) - [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) - [Poptin](https://www.capterra.com/p/165478/Poptin/) - [PrestaShop](https://www.capterra.com/p/134005/PrestaShop/) - [Privy](https://www.capterra.com/p/146537/List-growth-tools/) - [ProjectManager](https://www.capterra.com/p/224496/ProjectManagercom/) - [QuickEmailVerification](https://www.capterra.com/p/180060/QuickEmailVerification/) - [Relay.app](https://www.capterra.com/p/10012226/Relay/) - [Salesflare](https://www.capterra.com/p/149522/Salesflare/) - [SendOwl](https://www.capterra.com/p/210397/SendOwl/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Skyvia](https://www.capterra.com/p/146167/Skyvia/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Squarespace](https://www.capterra.com/p/143461/Squarespace/) - [Stripe Payments](https://www.capterra.com/p/123889/Stripe/) - [Stripo.email](https://www.capterra.com/p/163981/Stripo-email/) - [Sumo](https://www.capterra.com/p/175695/Sumo/) - [Teamwork.com](https://www.capterra.com/p/120390/Teamwork-Projects/) - [Thrive Leads](https://www.capterra.com/p/235921/Thrive-Leads/) - [ThriveCart](https://www.capterra.com/p/234835/ThriveCart/) - [Tidio](https://www.capterra.com/p/144040/Tidio-Chat/) - [Todoist](https://www.capterra.com/p/149339/Todoist-for-Business/) - [Trackify X](https://www.capterra.com/p/172912/Trackify-Pixel-App-and-Facebook-Audience-Builder/) - [Trello](https://www.capterra.com/p/211559/Trello/) - [Twitter/X](https://www.capterra.com/p/214056/Twitter/) - [Unbounce](https://www.capterra.com/p/145639/Unbounce/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Wrike](https://www.capterra.com/p/76113/Wrike/) - [Ycode](https://www.capterra.com/p/241166/Ycode/) - [YouCanBookMe](https://www.capterra.com/p/163194/YouCanBookMe/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on Brevo vs MailerLite? ### Overall rating 4.6 (3528) 4.7 (2344) ### User interface Brevo MailerLite ### Customer service and support Brevo Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat MailerLite Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Brevo vs MailerLite Brevo and MailerLite are two software tools that have been evaluated and reviewed on Capterra by verified reviewers. Read genuine feedback from users to see how Brevo compares to MailerLite and decide which one is the best fit for your needs. Users appreciate Brevo for its customizable email templates, noting that they can easily create and personalize designs to match their brand. They also highlight Brevo's competitive pricing, which they find offers great value for money. Additionally, reviewers commend Brevo's email campaign management, citing its user-friendly interface and robust features. Meanwhile, MailerLite users praise its excellent customer support, mentioning quick and effective responses. They also value MailerLite's affordable pricing, which they say provides a good price-quality ratio. Furthermore, users find MailerLite's email marketing tools intuitive and effective for small businesses. As a downside, Brevo users report issues with email sending, such as account suspensions and high bounce rates. They also mention difficulties with contact management. At the same time, MailerLite users note limitations in email automation features and challenges with subscriber management. \[[2](#source-item-2)\] Pros Brevo GM Geet M FounderLeisure, Travel & Tourism, 2 - 10 employeesUsed the software for: Less than 6 months. “Some other very useful features include finding out about invalid contacts, being able to look at emails that bounced, scheduling the emails in advance and the option to add an unsubscribe link.“ June 11, 2026 GL Gabriel L OwnerEntertainment, Self-employedUsed the software for: More than 2 years. “First, the breadth on one platform: email, SMS and WhatsApp, with a genuinely usable API and a data model flexible enough to run a real first-party CRM — custom attributes, segmentation, automations, native double opt-in forms with CAPTCHA, an authenticated sending domain, and a doubleOptinConfirmation endpoint that let me wire my own website forms straight into a compliant subscription flow.“ July 13, 2026 MailerLite EC Evanthia C Email Marketing SpecialistRetail, 2 - 10 employeesUsed the software for: Less than 6 months. “MailerLite covers everything I need for email marketing — campaigns, automations, segmentation, and e-commerce tracking — in a clean, easy-to-navigate interface.“ June 3, 2026 aa ain a Digital Marketing ExecutiveInformation Technology and Services, 11 - 50 employeesUsed the software for: Less than 6 months. “The price feature based on the number of contact list, rather than email limits and also great customer service that walkthrough with you every step of the way to solve the problem“ June 23, 2026 Cons Brevo SK Samuel K Creative and Technical DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “The email template library and drag-and-drop editor can feel a bit rigid and clinical compared to some of the more design-focused competitors. While it is completely capable and reliable, it lacks some of the visual polish and ultra-smooth UI found elsewhere.“ June 11, 2026 LB Leen B MarketeerComputer Software, 2 - 10 employeesUsed the software for: 1-2 years. “The newsletter layout interface is a bit complicated, for example the whole margins settings that can be convoluted because you can set them at so many levels in blocks.“ May 28, 2026 MailerLite SS Sourav S Multiple PositionsHealth, Wellness and Fitness, Self-employedUsed the software for: I used a free trial. “The free-tier should have a minimum of 10-15 automation steps, including the delay-time steps - because even if you want to set a minimum of 4-5 emails on automation (which should be considered least for proper lead-to-conversion sequence), you'd need at least 10 steps on automation (5 mails, and 5 time-delays) - the current maximum of 5-automation-steps is a strict-restriction on email-automation, which is why most users use software like Mailer Lite for - it is strictly curtailing the very usecase of the software/app by restricting free-tier user to only 5-step-automations (this cannot be used for lead-to-conversion automation)“ June 21, 2026 Camilo H Marketing SpecialistInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “The drag-and-drop editor, while functional, is not as intuitive as it should be, and sometimes it fails. And finally, the behavioral data that the platforms deliver, generally does not match what Analytics records, creating inconsistencies when reporting results“ July 24, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Brevo and MailerLite? 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