# Brevo vs EmailOctopus: Features and Cost Comparison 2026 | Capterra > Brevo vs EmailOctopus: Which email marketing tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/132996-147415/brevo-vs-EmailOctopus --- # Brevo vs EmailOctopus Features and Cost Comparison Last updated May 14th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: BrevoEmailOctopus2/4 selected [Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3439)](https://www.capterra.com/p/132996/brevo/reviews/) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) [## Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3439)](https://www.capterra.com/p/132996/brevo/reviews/) [## EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting Price $9.00/month Starting Price $9.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.5 Starting Price $9.00/month Starting Price $9.00/month Value-for-Money 4.8 Functionality 4.5 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [3,439 reviews](https://www.capterra.com/p/132996/brevo/reviews/) Positive 3,239 Neutral 117 Negative 83 Positive 3,239 Neutral 117 Negative 83 Reviews Sentiment Based on [655 reviews](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Positive 638 Neutral 12 Negative 5 Positive 638 Neutral 12 Negative 5 Best for (according to reviews) - **Business size**: Small businesses account for 91% of reviews (2,923), suggesting strong market traction in this segment. - **Industry**: Marketing & advertising, IT services, and computer software collectively represent 20% of reviews, indicating diverse industry adoption. - **Use cases**: Campaign management (18%), email management (15%), and transactional email (11%) are the main applications, highlighting a focus on email-driven marketing and communication. Best for (according to reviews) - **Business size**: Small businesses account for 593 reviews, representing 96% of feedback, indicating strong adoption among this segment. - **Industry**: Writing and editing, marketing and advertising, and publishing together make up 21% of reviews, reflecting moderate usage across these creative and promotional sectors. - **Use cases**: Email marketing leads with 84% of reviews, followed by campaign management (27%) and all-in-one marketing platform (11%), showing a focus on outreach and campaign execution. ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Reviewer verdict Brevo Brevo users find it best for businesses seeking a feature-rich email marketing platform with advanced segmentation, automation, and detailed list management. Reviewers value its integration with WordPress and WooCommerce, which they say enhances lead capture and e-commerce marketing. They appreciate the generous free plan and customizable pricing, though some mention the interface can be complex and premium plans may become costly as needs grow. EmailOctopus EmailOctopus users consider it ideal for those prioritizing affordability, simplicity, and ease of use, especially small businesses and startups. Reviewers highlight its straightforward campaign and contact management, user-friendly mobile optimization, and smooth transition from Mailchimp. They appreciate the cost-effective packages and integration with Amazon SES, though some mention the platform lacks advanced features and has basic segmentation compared to competitors. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison In the email marketing market, Brevo and EmailOctopus both offer a range of features, and comparing them goes beyond just looking at price. Understanding which functionalities align with your specific requirements can help maximize value and eliminate unnecessary spending. Below is a breakdown of the most critical aspects to consider. \[[1](#source-item-1)\] Key features rated by users Features selected based on 62,113 reviews from Email Marketing users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Brevo 87%Fit Feature ratings Email Campaign Management 4.6 Contact Management 4.5 List Management 4.3 Mobile Optimization 4.5 EmailOctopus 84%Fit High performer Feature ratings Email Campaign Management 4.8 Contact Management 4.6 List Management 4.7 Mobile Optimization 4.6 Email Campaign Management 4.6 (1232) 4.8 (327) Brevo users appreciate the ability to segment audiences, schedule campaigns, and monitor performance. They find the drag-and-drop editor and automation features useful, though some users mention limitations with subscriber caps and automation rigidity. EmailOctopus users value its user-friendly interface, drag-and-drop editor, and easy scheduling. They highlight the effectiveness of segmentation, automation, and comprehensive analytics. However, some users note issues with deliverability and the need for more advanced features. Overall, users find Brevo's campaign management intuitive and feature-rich, while they appreciate EmailOctopus for its simplicity and ease of use. Contact Management 4.5 (1233) 4.6 (133) Brevo users find contact management efficient, appreciating the easy import, organization, and segmentation of contacts. They appreciate the integration with other features and the ability to manage large contact lists. Some users mention the need for better UI and more visible tags. EmailOctopus users find contact management straightforward, with easy CSV uploads and tagging. They value the segmentation capabilities but note that it is basic compared to competitors. In general, users think Brevo offers robust contact management with advanced features, while they find EmailOctopus simple and effective for basic needs. List Management 4.3 (303) 4.7 (292) Brevo users appreciate the ability to segment and manage lists, which they say allows them to import contacts easily and use various analytics. They find the interface a bit complex but value the detailed control over lists. Some users mention the need for a more intuitive system. EmailOctopus users find list management easy and straightforward, appreciating the useful segmentation and tagging features. They appreciate the ability to manage multiple lists and the simplicity of the interface. Overall, users value Brevo for its detailed list management capabilities, while they find EmailOctopus simple and effective for managing lists. Mobile Optimization 4.5 (841) 4.6 (201) Brevo users appreciate the mobile optimization features, including the ability to preview emails on mobile devices. They find the emails generally well-optimized but mention issues with logo scaling and formatting. EmailOctopus users value the mobile optimization, noting that emails look good on mobile devices and the preview function is helpful. Some users mention minor formatting issues but appreciate the overall responsiveness. In summary, users find Brevo's mobile optimization effective with some areas for improvement, while they appreciate EmailOctopus for its reliable and user-friendly mobile optimization. ## Pricing comparison ### Starting prices Brevo $9.00 Usage Based (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/132996/brevo/pricing/) EmailOctopus $9.00 Per Feature (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/147415/EmailOctopus/pricing/) ### Value-for-money analysis 4.5 (3439) 4.8 (655) A comparison of how reviewers evaluate the value for money provided by both Brevo and EmailOctopus indicates that Brevo reviewers find it offers a feature-rich and flexible platform, especially praising its generous free plan and competitive pricing, while EmailOctopus reviewers appreciate its affordability and simplicity, particularly highlighting its cost-effective packages and integration with Amazon SES. Reviewers find Brevo to be a cost-effective solution for small to medium-sized businesses, noting its generous free plan that includes up to 300 emails per day and unlimited contacts. They appreciate the flexibility of its pricing plans, which can be customized based on business needs and budget. Users also value the platform's robust automation capabilities and third-party integrations, which they say offer good value for money. However, some users mention that the free plan is limited and that premium plans can become expensive as their needs grow. With regard to EmailOctopus, reviewers find it also provides good value for money, particularly for small businesses and startups. They highlight the affordability of its pricing plans, which are based on subscriber count and email frequency, and appreciate the generous limits of the free plan. Users also value the platform's simplicity and ease of use, which they say make it accessible for beginners. However, some users note that it lacks advanced features found in more expensive tools and that the pricing structure can be restrictive for those with larger contact lists. ## Integrations Popular Integrations Compare available integrations between Brevo and EmailOctopus. ### Wufoo Brevo EmailOctopus ### Shopify Brevo EmailOctopus ### Zapier Brevo EmailOctopus ### WordPress Brevo EmailOctopus ### Gravity Forms Brevo EmailOctopus ### WooCommerce Brevo EmailOctopus ### NiftyImages Brevo EmailOctopus ### MailOptin Brevo EmailOctopus Total Integrations 58 WordPress Reviewers mention that they integrate Brevo with WordPress to capture leads and manage email marketing campaigns, which they say helps streamline communication and automate transactional emails. WooCommerce Users report that they use Brevo with WooCommerce for sending transactional emails and managing abandoned cart recovery, noting that it enhances their e-commerce marketing efforts. Brevo Integrations (58) - [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) - [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [Bouncer](https://www.capterra.com/p/178464/Bouncer/) - [Convertful](https://www.capterra.com/p/172361/Convertful/) - [Drupal](https://www.capterra.com/p/119594/Drupal/) - [Elementor](https://www.capterra.com/p/169468/Elementor/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Everwin CXM](https://www.capterra.com/p/181544/Everwin-CXM/) - [Freshdesk](https://www.capterra.com/p/124981/Freshdesk/) - [Getsitecontrol](https://www.capterra.com/p/138259/GetSiteControl/) - [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) - [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) - [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) - [Hyperise](https://www.capterra.com/p/187081/Hyperise/) - [Intercom](https://www.capterra.com/p/134347/Intercom/) - [Jimdo](https://www.capterra.com/p/170179/Jimdo/) - [Joomla](https://www.capterra.com/p/161648/Joomla/) - [LeadSync](https://www.capterra.com/p/208253/LeadSync/) - [MailOptin](https://www.capterra.com/p/172731/MailOptin/) - [MailPoet](https://www.capterra.com/p/235222/MailPoet/) - [Make](https://www.capterra.com/p/154278/Integromat/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) - [NiftyImages](https://www.capterra.com/p/146842/NiftyImages/) - [Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/) - [Nosto](https://www.capterra.com/p/160811/Nosto/) - [Onvocado](https://www.capterra.com/p/10025127/Onvocado/) - [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) - [Outfunnel](https://www.capterra.com/p/181249/Outfunnel/) - [PayPal](https://www.capterra.com/p/207944/PayPal/) - [Personizely](https://www.capterra.com/p/177632/Personizely/) - [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) - [Poptin](https://www.capterra.com/p/165478/Poptin/) - [PrestaShop](https://www.capterra.com/p/134005/PrestaShop/) - [Privy](https://www.capterra.com/p/146537/List-growth-tools/) - [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Shopware](https://www.capterra.com/p/145605/Shopware/) - [Streak](https://www.capterra.com/p/124465/Streak/) - [Stripe](https://www.capterra.com/p/123889/Stripe/) - [Stripo.email](https://www.capterra.com/p/163981/Stripo-email/) - [SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) - [Sumo](https://www.capterra.com/p/175695/Sumo/) - [Thrive Leads](https://www.capterra.com/p/235921/Thrive-Leads/) - [TOPOL](https://www.capterra.com/p/192762/Topolio/) - [Typeform](https://www.capterra.com/p/137289/Typeform/) - [Unbounce](https://www.capterra.com/p/145639/Unbounce/) - [Wisepops](https://www.capterra.com/p/158048/Wisepops/) - [Wix](https://www.capterra.com/p/169007/Wix/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zenkit](https://www.capterra.com/p/165004/Zenkit/) Total Integrations 37 Mailchimp Reviewers report that they switch from Mailchimp to EmailOctopus for its affordability and ease of use, noting that the transition is seamless and EmailOctopus offers necessary features without high costs. EmailOctopus Integrations (37) - [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) - [Carrd](https://www.capterra.com/p/210119/Carrd/) - [Devart ODBC Drivers](https://www.capterra.com/p/197283/Devart-ODBC-Drivers/) - [Digioh](https://www.capterra.com/p/156792/Digioh/) - [Dorik](https://www.capterra.com/p/227906/Dorik/) - [Elementor](https://www.capterra.com/p/169468/Elementor/) - [Emailable](https://www.capterra.com/p/176754/Emailable/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Getsitecontrol](https://www.capterra.com/p/138259/GetSiteControl/) - [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [GrowSurf](https://www.capterra.com/p/189583/GrowSurf/) - [Lnk.Bio](https://www.capterra.com/p/211802/Lnk-Bio/) - [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) - [MailOptin](https://www.capterra.com/p/172731/MailOptin/) - [Make](https://www.capterra.com/p/154278/Integromat/) - [NiftyImages](https://www.capterra.com/p/146842/NiftyImages/) - [Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/) - [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) - [Pabbly Connect](https://www.capterra.com/p/205994/Pabbly-Connect/) - [Payhip](https://www.capterra.com/p/251233/Payhip/) - [Pipedream](https://www.capterra.com/p/242217/Pipedream/) - [Pixifi](https://www.capterra.com/p/128862/Pixifi/) - [Poptin](https://www.capterra.com/p/165478/Poptin/) - [Popupsmart](https://www.capterra.com/p/199070/Popupsmart/) - [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) - [SendPulse](https://www.capterra.com/p/146369/SendPulse/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Skyvia](https://www.capterra.com/p/146167/Skyvia/) - [Ticket Tailor](https://www.capterra.com/p/112510/Ticket-Tailor/) - [Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [Woorise](https://www.capterra.com/p/161265/Woorise/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [YesInsights](https://www.capterra.com/p/153495/YesInsights/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on Brevo vs EmailOctopus? ### Overall rating 4.6 (3439) 4.8 (655) ### User interface Brevo EmailOctopus ### Customer service and support Brevo Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat EmailOctopus Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Brevo vs EmailOctopus Brevo and EmailOctopus are two options for email marketing software users to meet their business needs. Both products have been reviewed on Capterra. Check out what real users say about Brevo vs EmailOctopus to find the best fit for you. \[[2](#source-item-2)\] Pros Brevo BK Blerta K Language InstructorEducation Management, 2 - 10 employeesUsed the software for: More than 2 years. “The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our potential students in a very short time.“ March 26, 2026 JT L OwnerEducation Management, 2 - 10 employeesUsed the software for: I used a free trial. “Email campaign creation, contact management, automation, and reporting are all in one place, which made it efficient to manage our marketing activities.“ April 30, 2026 EmailOctopus AJ Amit J ExecutiveMachinery, 2 - 10 employeesUsed the software for: 1-2 years. “It integrates well with platforms like Amazon SES and provides clear analytics to track opens, clicks, and performance without unnecessary complexity.“ December 14, 2025 JG Jessica G RealtorReal Estate, Self-employedUsed the software for: 1-2 years. “It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it gets the job done efficiently and fits my needs well.“ April 16, 2026 Cons Brevo AL Amanda L Head of MarketingEducation Management, 11 - 50 employeesUsed the software for: Less than 6 months. “The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or those who clicked but didn't buy), I feel like I have to jump through too many hoops.“ April 30, 2026 LR Liam R Owner and AdministratorE-Learning, Self-employedUsed the software for: 6-12 months. “The main downside is that suspension messages could be clearer. When a transactional SMTP account is suspended, it can be stressful for a small business because important platform emails stop working immediately.“ April 30, 2026 EmailOctopus PC Prithvi Singh C DirectorComputer Software, 2 - 10 employeesUsed the software for: I used a free trial. “There are limited features when it comes to making content, for example in text editing i cannot align my content elements freely and have to follow a strict pattern set by the software.“ July 17, 2025 Jd Juan d CMOMarketing and Advertising, 11 - 50 employeesUsed the software for: I used a free trial. “For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive operational interference.“ February 10, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Brevo and EmailOctopus? Talk to a Capterra advisor for free and get results within 15 minutes. Popular comparisons - [Brevo vs Mailchimp](https://www.capterra.com/compare/110228-132996/MailChimp-vs-brevo) - [Brevo vs ActiveCampaign](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) - [Brevo vs Constant Contact](https://www.capterra.com/compare/31898-132996/Constant-Contact-vs-brevo) - [Brevo vs MailerLite](https://www.capterra.com/compare/132996-136603/brevo-vs-MailerLite) - [Brevo vs Systeme.io](https://www.capterra.com/compare/132996-198994/brevo-vs-Systeme) - [EmailOctopus vs Gmail](https://www.capterra.com/compare/147415-202338/EmailOctopus-vs-Gmail) - [EmailOctopus vs Mailchimp](https://www.capterra.com/compare/110228-147415/MailChimp-vs-EmailOctopus) - [EmailOctopus vs MailerLite](https://www.capterra.com/compare/136603-147415/MailerLite-vs-EmailOctopus) - [EmailOctopus vs ActiveCampaign](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) - [EmailOctopus vs Constant Contact](https://www.capterra.com/compare/31898-147415/Constant-Contact-vs-EmailOctopus)