# Brevo vs GetResponse: Features and Cost Comparison 2026 | Capterra > Brevo vs GetResponse: Which email marketing tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/132996-153948/brevo-vs-GetResponse --- # Brevo vs GetResponse Features and Cost Comparison Last updated May 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: BrevoGetResponse2/4 selected [Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3439)](https://www.capterra.com/p/132996/brevo/reviews/) [GetResponse](https://www.capterra.com/p/153948/GetResponse/)[4.2 (521)](https://www.capterra.com/p/153948/GetResponse/reviews/) [## Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3439)](https://www.capterra.com/p/132996/brevo/reviews/) [## GetResponse](https://www.capterra.com/p/153948/GetResponse/)[4.2 (521)](https://www.capterra.com/p/153948/GetResponse/reviews/) Starting Price $9.00/month Starting Price $9.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.5 Starting Price €16.00/month Starting Price €16.00/month Value-for-Money 4 Functionality 4.1 Ease of Use 4 Customer Service 4 Reviews Sentiment Based on [3,439 reviews](https://www.capterra.com/p/132996/brevo/reviews/) Positive 3,239 Neutral 117 Negative 83 Positive 3,239 Neutral 117 Negative 83 Reviews Sentiment Based on [521 reviews](https://www.capterra.com/p/153948/GetResponse/reviews/) Positive 418 Neutral 51 Negative 52 Positive 418 Neutral 51 Negative 52 Best for (according to reviews) - **Business size**: Small businesses account for 91% of reviews (2,923), suggesting strong market traction in this segment. - **Industry**: Marketing & advertising, IT services, and computer software collectively represent 20% of reviews, indicating diverse industry adoption. - **Use cases**: Campaign management (18%), email management (15%), and transactional email (11%) are the main applications, highlighting a focus on email-driven marketing and communication. Best for (according to reviews) - **Business size**: Small businesses account for 396 reviews, representing 77% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, internet, and IT/services together make up 37% of reviews, showing notable use across digital-focused sectors. - **Use cases**: Email marketing (81%), marketing automation (38%), and landing page creation (30%) are key functions, reflecting broad marketing workflow support. ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Reviewer verdict Brevo Brevo users find it well-suited for small businesses seeking an intuitive email marketing platform with efficient segmentation, customizable templates, and scalable pricing. Reviewers value its generous free plan, drag-and-drop editor, and integration with CRM, appreciating the ability to manage multiple mailing lists and schedule campaigns. However, they mention occasional issues with contact management and email sending limits, noting that costs can rise with higher email volumes or advanced features. GetResponse GetResponse reviewers consider it a strong choice for users who need comprehensive marketing tools, including advanced email campaign tracking, automation, and landing page creation. They highlight the platform’s intuitive list management, mobile app functionality, and broad integration options, citing its suitability for both beginners and experienced marketers. While users appreciate the extensive features and flexible pricing, some mention concerns about high costs for larger lists and challenges with customer service and plan downgrades. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison Beyond cost, assessing the specific features and benefits of Brevo and GetResponse within the email marketing space can help ensure the best fit for your needs. A well-matched option can enhance productivity while avoiding extra spending on functionalities that won't be used. Here's an overview of the key considerations and how these choices compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 62,113 reviews from Email Marketing users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Brevo 87%Fit High performer Feature ratings Email Campaign Management 4.6 Contact Management 4.5 List Management 4.3 Mobile Optimization 4.5 GetResponse 79%Fit Feature ratings Email Campaign Management 4.4 Contact Management 4.2 List Management 4.4 Mobile Optimization 4.3 Email Campaign Management 4.6 (1232) 4.4 (141) Brevo users appreciate the ability to segment audiences, schedule campaigns, and monitor performance, finding the platform intuitive and user-friendly. They value the drag-and-drop editor and the variety of templates available, although some users mention limitations with automation features and daily email limits. GetResponse users highlight the robust tools for creating, customizing, and tracking email campaigns, appreciating the ease of use and the advanced tracking and reporting features. They find the platform suitable for both beginners and experienced marketers. In summary, users value Brevo for its ease of use and segmentation capabilities, while they appreciate GetResponse for its comprehensive tools and advanced tracking features. Contact Management 4.5 (1233) 4.2 (51) Brevo users find the contact management system efficient for importing, organizing, and segmenting contacts, appreciating its integration with other features like email automation and CRM. They mention the ease of updating contact lists and the ability to categorize contacts, although some users find the interface a bit complicated. GetResponse users appreciate the straightforward contact management tools, highlighting the ability to import/export contacts, organize them into lists, and update information easily. They value the privacy and security measures in place. Overall, users think Brevo offers efficient contact management with good integration, while they find GetResponse straightforward and secure. List Management 4.3 (303) 4.4 (88) Brevo users appreciate the ability to segment leads, import contacts easily, and manage lists efficiently. They find the platform useful for targeting specific groups and maintaining up-to-date lists, although some users find the interface a bit confusing and complicated. GetResponse users value the intuitive list management tools, highlighting the ease of organizing contacts, segmenting lists, and maintaining clean and updated lists. They appreciate the ability to merge lists and the detailed analytics provided. In general, users find Brevo useful for segmentation and targeting, while they value GetResponse for its intuitive and detailed list management features. Mobile Optimization 4.5 (841) 4.3 (84) Brevo users appreciate the mobile optimization feature, noting the ability to preview emails on mobile devices and the importance of mobile-friendly emails. They find the platform generally effective, although some users mention issues with logo scaling and formatting. GetResponse users highlight the mobile-optimized email templates and the ability to manage accounts via the mobile app. They appreciate the importance of mobile-friendly emails and the ease of previewing emails on mobile devices. In summary, users value Brevo for its mobile preview and optimization, while they appreciate GetResponse for its mobile-optimized templates and app functionality. ## Pricing comparison ### Starting prices Brevo $9.00 Usage Based (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/132996/brevo/pricing/) GetResponse €16.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/153948/GetResponse/pricing/) ### Value-for-money analysis 4.5 (3439) 4.0 (521) A comparison of how reviewers evaluate the value for money provided by both Brevo and GetResponse indicates that Brevo reviewers find it offers good value for money, particularly for small businesses with its generous free plan and flexible pricing. GetResponse reviewers appreciate its comprehensive features and competitive pricing, especially for businesses looking for a cost-effective solution with a range of functionalities. Reviewers find Brevo's free plan, which includes up to 300 emails per day and unlimited contacts, very appealing for small businesses. They appreciate the scalable pricing plans that cater to different business needs and budgets. Users also value the ability to purchase sending credits instead of committing to a monthly fee. However, some users mention that the free plan is limited, and the cost can increase significantly with additional features or higher email volumes. When it comes to GetResponse, reviewers highlight its free plan accommodating up to 500 contacts and the 30-day free trial as valuable for new users. They appreciate the extensive features available, including automation, CRM, and landing pages, which they find cost-effective compared to other platforms. However, some users feel that the pricing can be high, especially for larger email lists or advanced features, and mention issues with unexpected charges and the lack of flexibility in downgrading plans. ## How does the user experience compare on Brevo vs GetResponse? ### Overall rating 4.6 (3439) 4.2 (521) ### User interface Brevo GetResponse ### Customer service and support Brevo Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat GetResponse Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Brevo vs GetResponse When it comes to email marketing tools, Brevo and GetResponse are two options that have been reviewed on Capterra by verified reviewers. Explore the experiences our reviewers have shared about Brevo and GetResponse to see how they stack up against one another and pick the one that would best fit your needs. Users appreciate Brevo for its customizable email templates, which they find user-friendly and effective for creating professional emails. They also value its competitive pricing, noting it offers great value for money and scalability. Additionally, reviewers highlight Brevo's robust email campaign features, including the ability to manage multiple mailing lists and schedule campaigns efficiently. At the same time, GetResponse users commend its comprehensive marketing services, including integration with various tools and a flexible pricing model. They also praise its email marketing capabilities for streamlining lead captures and maintaining audience relationships, and its landing page creator for ease of use and effectiveness. However, Brevo users report issues with email sending, such as account suspensions and high bounce rates. They also find contact management cumbersome, with difficulties in saving and managing contact data. Meanwhile, GetResponse users criticize its pricing, mentioning unexpected charges and high costs. They also express dissatisfaction with email management, citing poor customer service and difficulties in handling email lists and statistics. \[[2](#source-item-2)\] Pros Brevo BK Blerta K Language InstructorEducation Management, 2 - 10 employeesUsed the software for: More than 2 years. “The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our potential students in a very short time.“ March 26, 2026 JT L OwnerEducation Management, 2 - 10 employeesUsed the software for: I used a free trial. “Email campaign creation, contact management, automation, and reporting are all in one place, which made it efficient to manage our marketing activities.“ April 30, 2026 GetResponse JH James H Marketing ExecutiveMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “The platform combines powerful tools like email campaigns, landing pages, automation workflows, and analytics in one place, which saves time and improves productivity.“ March 12, 2026 Jamie H OwnerEntertainment, 11 - 50 employeesUsed the software for: Less than 6 months. “It’s a reliable and powerful tool for building and managing email marketing campaigns. Once you get familiar with the platform, it becomes a valuable asset for growing and engaging your audience.“ April 1, 2026 Cons Brevo AL Amanda L Head of MarketingEducation Management, 11 - 50 employeesUsed the software for: Less than 6 months. “The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or those who clicked but didn't buy), I feel like I have to jump through too many hoops.“ April 30, 2026 LR Liam R Owner and AdministratorE-Learning, Self-employedUsed the software for: 6-12 months. “The main downside is that suspension messages could be clearer. When a transactional SMTP account is suspended, it can be stressful for a small business because important platform emails stop working immediately.“ April 30, 2026 GetResponse Jamie H OwnerEntertainment, 11 - 50 employeesUsed the software for: Less than 6 months. “Some of the more advanced features are only available on higher-tier plans, which may not be ideal for small businesses just starting out.“ April 1, 2026 BA Brad A OwnerBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: Less than 6 months. “I built a landing page which was used in my Google Ads and Google suspended our account which has cost us thousands of dollars. When I reached out to their support they admitted they were aware of the issue.“ November 15, 2024 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Brevo and GetResponse? Talk to a Capterra advisor for free and get results within 15 minutes. 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