# Compare Brevo vs Braze 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Brevo and Braze based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/132996-155423/brevo-vs-Appboy

---

# Brevo vs Braze Features and Cost Comparison

Last updated May 24th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrevoBraze2/4 selected

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

[## Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [3,489 reviews](#user-reviews)

Positive

3,288

Neutral

117

Negative

84

[## Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.6

Ease of Use

4.5

Customer Service

4.5

Reviews Sentiment

Based on [168 reviews](#user-reviews)

Positive

164

Neutral

3

Negative

1

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,491 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

75%Fit

Missing features

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.6

Newsletter Management

NA

Email Tracking

4.6

Customizable Branding

4.4

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

\--

Newsletter Management

NA

Email Tracking

NA

Customizable Branding

NA

User satisfaction

User satisfaction

4.6

User reviews[3,489](https://www.capterra.com/p/132996/brevo/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.5

User satisfaction

4.7

User reviews[168](https://www.capterra.com/p/155423/Appboy/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.4

Customer support

4.5

Price starts from

Price starts from

$9Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Brevo is used by entrepreneurs, ecommerce retailers, marketers, sales teams, developers, agencies, and enterprise organizations.

Best for

Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns.

## User reviews

Pros & cons

BK

Blerta K.

Language Instructor

> "The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our potential..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7119704)

SK

Samuel K.

Creative and Technical Director

> "The email template library and drag-and-drop editor can feel a bit rigid and clinical compared to some of the more design-focused competitors. While it is completely capable and reliable, it lacks..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7166228)

GM

Geet M.

Founder

> "Some other very useful features include finding out about invalid contacts, being able to look at emails that bounced, scheduling the emails in advance and the option to add an unsubscribe link."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7165945)

AL

Amanda L.

Head of Marketing

> "The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or those who..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142092)

VR

Verified Reviewer

Owner

> "Email campaign creation, contact management, automation, and reporting are all in one place, which made it efficient to manage our marketing activities."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

LB

Leen B.

Marketeer

> "The newsletter layout interface is a bit complicated, for example the whole margins settings that can be convoluted because you can set them at so many levels in blocks."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158021)

CL

Cristiano L.

CEO

> "It´s a complete Marketing platform with the resources I need for my SaaS. In one platform I have CRM, Automation, SMTP, whatsapp, Deals and more."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7126987)

VR

Verified Reviewer

Owner and Administrator

> "The main downside is that suspension messages could be clearer. When a transactional SMTP account is suspended, it can be stressful for a small business because important platform emails stop..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

IH

Imre H.

Software Engineer

> "The support team also provided useful deliverability details, such as hard bounce rates, bad MX addresses and role-based email issues."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7151013)

IH

Imre H.

Software Engineer

> "Our first large campaign was suspended because our imported database contained many outdated emails, and the reactivation process was stressful at first, although support eventually explained the..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7151013)

AM

Anna M.

Customer Service Agent

> "We use Brevo as a free-access CRM and for some campaign and purchase confirmation emails. For people who struggle with standard solutions available out there, or just need something simple and..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7159151)

IH

Imre H.

Software Engineer

> "Bulk deletion and list cleanup are not as smooth as expected, and some parts of the import and field mapping workflow could be clearer."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7151013)

SB

Stefano B.

Founder and CEO

> "The customization capabilities have allowed us to create workflows that match our exact processes rather than forcing us to adapt to rigid system limitations. While the webhook functionality needs..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7014349)

FR

Frank R.

Billing Specialist

> "There are some valid engagement data that is flagged strangely and that confuses me when I go through campaign performance that relates to billing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7133142)

AM

Antoine M.

Marketing advisor

> "You can create campaigns, manage contacts, automate emails and even use SMS tools."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7143128)

Bekkah M.

Webmaster and Marketing Manager

> "Like wanting to delete non-subscribers simply by deleting a list but finding I needed to use one of many confusing filters or to delete by selecting them one at a time from contacts instead."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

Bekkah M.

Webmaster and Marketing Manager

> "I like their templates, though some aspects can be difficult to edit if you don't outright remove the item and replace it with something else/start over in the area. Despite some difficulties in..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

LAW

Lee-Anne W.

Head of Marketing

> "Very strict regarding bounce rates of new lists, leads to immediate suspension and lots of frustrating back and forth performing multiple tasks to be reinstated."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7162494)

VR

Verified Reviewer

Owner

> "The platform offers useful tools for email marketing, contact management, and campaign tracking."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

Bekkah M.

Webmaster and Marketing Manager

> "It didn't allow me to change the photo size/shape so I had to create a new graphic just for the template."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

TV

Tuananh V.

Marketing

> "I also appreciate having multiple features (email, SMS, CRM) in one place, which promises to save time and effort in the future. While it's still too early to give a deeper assessment of advanced..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6852296)

Bekkah M.

Webmaster and Marketing Manager

> "I also didn't want to include any non-subscribers or "blocklisted" people to my contacts but that was automatically added when connected to our Shopify store."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

Clare P.

WordPress Development Lead

> "Brevo's delegated account access means that my clients can take care of simple tasks by themselves, and I can easily access their account if they need help with more technical tasks."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7036177)

TC

Trish C.

Founder

> "One thing I didn't like is the templates are not as good as what I was used to use, the code behind is not great and it causes issues with buttons and mobile layouts."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158829)

VR

Verified Reviewer

Senior Social Account Executive

> "Also being able to duplicate a campaign with the option to change everything from recipients, subject etc is so handy for us."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158285)

SM

Sherry M.

Executive Manager

> "We also may get unsubscribes that do not realize we use Brevo for informational purposes and not just marketing and we get concerned the guests may no longer get pertinent emails."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7116190)

Roman J.

onwer

> "When we ran into difficulties, the support team helped us with advice and opened our eyes to the fact that it’s not just about the quantity of emails sent, but also about the content and a..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7093439)

AS

Andreas S.

Co-founder

> "Pricing not very transparent, still no idea what the difference between the free & starter plans is. If you have more than 500 subscribers, it gets expensive."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7140818)

Faydra D. F.

Most-Things Web Consultant

> "I primarily use Brevo as a tool so that I and my clients can receive transactional emails through our WordPress sites, and it's outstanding for that."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7029342)

BQ

Brenna Q.

sole trader

> "DON'T SIGN UP TO BREVO - My plan was changed from $250 a year to $983 per year because I had over 500 subscribers (I only have 2400 - it's not like I'm making any money from my mailing list)."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7165854)

RS

Radenko S.

CEO

> "Positive, good support service, tools necceserz to start and run zour email campaigns, segmentatyion is good, good repaort even in the free plan"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7079068)

MT

Marios T.

President

> "The interface can feel cluttered and not very intuitive, especially when navigating between campaigns, contacts, and automation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7118246)

Himaanshu L.

Sr Business Development Manager

> "It helped us manage email marketing, customer engagement, and campaign communication in one place."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7157832)

Lauren R.

Owners

> "With migration of our database to Brevo, we lost several hundred contacts bc they were from Gravity forms outside of the “allowed timeframe” I did feel that this hurt us in the migration and was..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6856016)

Henrique de Souza R.

Head of Customer Success

> "I really like Brevo because it's easy to create templates and integrations, and it also allows you to view logs in real time."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7117568)

DrJohnCobin C.

Manager

> "I signed up because I want to do mailings to thousands of Baptist churches and hundreds of others for my businesses. But I found that you do not permit such things."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446)

WD

Warren D.

Marketing Manager

> "affordability, we do not send a huge number of emails out per month but do have a lot of contacts across several entities and Brevo's fix rate monthly account works very well for us."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6883558)

Bekkah M.

Webmaster and Marketing Manager

> "It had text over a photo and it was somewhat difficult to access each layer on the editor."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

KB

Konrad B.

Fundraiser

> "Brevo allows me to do my most important part of work - be in a constant contact with the donors of my organisation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

RG

Renato G.

Cofounder

> "The SMS confirming my phone number never arrived, so I had to use the chat to resolve a problem that could have been easier to resolve."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097771)

KB

Konrad B.

Fundraiser

> "Marketing campaigns allow me to send my most important messages for the donors of my organisation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

Bekkah M.

Webmaster and Marketing Manager

> "It had me concerned that they would charge extra or consider our tier limit exceeded because of the extra contacts that we essentially cannot use."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

VB

Virginijus B.

Manager

> "We recently launched email campaigns for our skincare brand and found the platform reliable, user-friendly, and cost-effective."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7160391)

AF

Avery F.

Artist and Tour Manager

> "Additionally, I have sometimes noticed slow loading times on the reporting interface when analyzing large campaigns."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7168248)

SC

Simone C.

Writer

> "I use it to send out my noncommercial newsletter about writing. Both the stats and the way they're presented are very helpful in my understanding my public."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6852183)

JG

Jerzy G.

DJ, Producer and Remixer

> "when sending a campaign having a limited amount of mails to send, there is a big inconvenience: if let's say your monthly limit is 300, you might want to select 2 contact categories (I.e. web..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6470031)

AH

Adrian H.

CEO

> "There are simple ways to set up forms within the interface that allows sign-up connection without the need to use any other form plugin."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7003130)

CL

Cristiano L.

CEO

> "Some time there are new functions that I wasn´t using that don´t work fine, new configurations, but the support can solve in time."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7126987)

MS

Marc S.

Membership VP

> "The user interface is quite pleasant, allowing me to easily create and modify campaigns as needed."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7159200)

FR

Frank R.

Billing Specialist

> "There is inconsistency in spam filtering of incoming campaign analytics."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7133142)

RCR

Rodel C R.

Journal Editor

> "Segmentation, templates, and scheduling aid us to notify authors and reviewers adequately with good value, without aggressive learning curves."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6877106)

AV

Arnaud V.

Founder

> "The editor can be tinkering if you want to work with conditional variables and specific layout/styles. But maybe I'm overcomplicating my logic in the e-mails too..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7005928)

VR

Verified Reviewer

Owner and Administrator

> "Overall, I would recommend Brevo for small businesses that need reliable transactional email and useful delivery logs, especially if they are starting with modest email volume."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

Renan D.

Founder

> "I like least about Brevo is the loading of unnecessary resources in e-commerce, the lack of clarity about the billing process, and the limited automation features for push notifications."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6500673)

GM

Giulio M.

CEO

> "I'm using Brevo from almost 5 years, it simplify at the most my needs to make campaigns to have more leads, even for wide or very small numbers of sendings."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7024863)

CG

Charles G.

Owner

> "The biggest pain point so far seems to be process for adding new individual contacts. Because Brevo offers many features beyond emailing, it means that adding a new contact involves a lot of data..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6778102)

TC

Trish C.

Founder

> "I have reached out to support few times, their AI support is the best I've seen, you get email replies instantly and it was actually accurate, so I was very impressed as I don't usually get good..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158829)

LC

Lucy C.

Business Technology Consultant

> "When using a popup form it is not possible to customise the URL for double opt-in subscribers."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6853381)

IB

Ilenia B.

Marketing Automation manager

> "The automation features are particularly interesting because they allow you to manage the database with internal actions as well as automate external communications via email or SMS."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6495091)

RA

Richard A.

Secretary

> "There are restrictions on sending emails that I didn’t know about when I registered"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7139214)

VR

Verified Reviewer

Graphic Designer

> "Overall, Brevo is a solid email marketing platform that is user-friendly for designers, offering a quick way to create attractive campaigns and manage client communication, but it may not offer..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6575696)

BD

Benjamin D.

CEO

> "Not the most beginner-friendly platform for users with limited marketing or automation experience."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7175091)

MM

Michele M.

Operations Manager

> "Not only did it allow us to mass mail to all our clients weekly news letters which cut our time in half but it also incorporates many other wonderful features that we were able to utilize right at..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6680142)

OA

Odueki A.

CEO

> "Some users might not like or could find it limiting due to the learning curve — especially when it comes to setting up workflows, lead scoring, and tagging."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6854447)

VR

Verified Reviewer

Senior Social Account Executive

> "Brevo has been revolutionary for our email newsletter to go out to our clients and agency, it has been great for time-saving and organisation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158285)

DrJohnCobin C.

Manager

> "Lots of service interruption due to internal policy of Brevo not clearly explained before purchase.!!"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446)

KE

Khalid E.

Founder

> "It saves time and offers fantastic features like multiple mailing lists, easy-to-run advanced campaigns, seamless integration of web interfaces and chat elements, and highly sophisticated live..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6501425)

DW

Damian W.

Owner

> "Some of the interface and API creation was a bit confusing but not much."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7169590)

OT

Ojo T.

Copywriter, Mobile and Web developer, Data analyst

> "I did so for but for Brevo, I unconsciously dived into it, started checking around and within 10 minutes I got a hang of what it does and how it was perfect for my needs(which is a mailing service..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6493808)

MN

Muna N.

Designer

> "Occasional delays in email delivery or reporting may occur."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7083179)

GM

Geet M.

Founder

> "Adding contacts and sorting them into lists is a breeze with their amazing UI/UX."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7165945)

AP

Anil P.

Founder

> "The inability to find how to use transactional emails, as each click on transactional->templates redirected to campaigns->templates."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6822712)

HG

Hannah G.

Design and Projects Marketing Manager

> "We made the switch to Brevo from a well-known large e-marketing platform and we found the ease of use better, the design capabilities better and the quality of customer service better, it was also..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6409130)

VR

Verified Reviewer

Marketing Executive

> "The email template customization options are limited and less visually appealing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7004529)

KB

Konrad B.

Fundraiser

> "Free plan for unlimited contacts with not so small amount of e-mails per day (300)."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

MW

Mark W.

Owner

> "Payments can fail and during the weekend, support can be slow."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7080740)

DK

Dhaval K.

SR BDE and Consultant

> "The best thing they have taken care of is when you draft your email you can have a mobile as well as desktop version that how your email would look like so these are small things that Brevo has..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6465254)

LS

Luke S.

Marketing and Web Admin

> "If you have a large list of contacts which is not up to date, you could get your account suspended for having to many unsubscribed contacts."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6730381)

Attila P.

Owner

> "Brevo handles both my transactional emails and marketing newsletters reliably, and the setup was straightforward."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141767)

VR

Verified Reviewer

Owner

> "The contact and recipient count was sometimes confusing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

[View Reviews](https://www.capterra.com/p/132996/brevo/reviews/)

CN

Courtney N.

Customer Service Representative

> "The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

RM

Raghava M.

Business Analyst

> "The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714)

Noga M.

VP, Marketing

> "Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6871614)

CN

Courtney N.

Customer Service Representative

> "Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

AR

Angela R.

Lifecycle Marketing

> "Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7008635)

EC

Elizabeth C.

CRM Lead

> "some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic in..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6706080)

VR

Verified Reviewer

Marketing Automation Specialist

> "The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6824453)

CN

Courtney N.

Customer Service Representative

> "Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

AB

Alex B.

Digital Marketing Automation Specialist

> "The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

MO

Maggie O.

CRM and Email Marketing Specialist

> "The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6582115)

RM

Raghava M.

Business Analyst

> "My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714)

AB

Alex B.

Digital Marketing Automation Specialist

> "I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save'..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

AB

Alex B.

Digital Marketing Automation Specialist

> "Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

JL

Jon L.

Lifecycle Marketing Manager

> "While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6789656)

VR

Verified Reviewer

Email Marketing

> "Users appreciate its user-friendly interface, intuitive Canvas tool for creating complex journeys, and robust personalization capabilities"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

HJ

Holly J.

Senior Lifecycle Marketing Manager

> "Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007)

BnB

Belén B.

Sr. CRM Manager

> "You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6638994)

SM

Sarah M.

Head of Loyalty and Engagement

> "Some teething issues with drag and drop modules eg."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6859264)

MC

Michael C.

Digital Content Manager

> "Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6775204)

SE

Sally E.

Director of Marketing

> "I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5001182)

CN

Courtney N.

Customer Service Representative

> "Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

JO

Josh O.

Associate Manager, Lifecycle Marketing

> "One thing that has been challenging with Braze is the reporting structure/feature."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6829570)

KL

Katelyn L.

CRM Lead

> "It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002443)

VR

Verified Reviewer

Email Marketing

> "This can be particularly frustrating when creating multiple marketing campaigns"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

VR

Verified Reviewer

Sr. Product Delivery

> "I love how much automated functionality and personalization is available through out the different messaging capabilities."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6882272)

VR

Verified Reviewer

Marketing Manager

> "A bit costly and high certification fees."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6814301)

AB

Alex B.

Digital Marketing Automation Specialist

> "The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

KO

Kate O.

Writer

> "I found Braze a little difficult to use at first and I didn't totally understand it."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6598290)

RA

Robert A.

Digital Marketing And Loyalty Specialist

> "This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems talking."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193)

MF

Miguel F.

Email Marketing Specialist

> "What I like least about Braze is the lack of an auto-save feature."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5073403)

LS

Lauren S.

Director, Engagement Strategy

> "We were able to set up our platform and Braze to share data easily, allowing for seamless automation."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6840448)

VR

Verified Reviewer

CRM Lead

> "Documentation is not enough at times, not up-to-date or hard to navigate."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5056117)

MA

Marianna A.

Customer Success associate

> "The convenience of finding all customer information in an organized and clear way. "

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002674)

VK

Vivek K.

SDE

> "The pricing is bit high in the segment and for services its offering."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5084702)

CN

Courtney N.

Customer Service Representative

> "I'd recommend it to teams that have some technical support and are serious about creating personalized, multi-channel experiences at scale."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

KL

Kirra L.

Marketing Director

> "It's also quite costly."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6711280)

KT

Kerry T.

CRM Data Director

> "This helps when you have a large organization and local markets who have their own style, look, and feel."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6737302)

AY

Andrii Y.

Email Marketing Specialist

> "I don't like some reporting and allowing creating it."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6062299)

JL

Johnna L.

Marketing Automation Manager

> "The ability to personalize journeys and messaging using Liquid and other tools is a great benefit."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740)

DR

Daniel R.

Email marketeer

> "Some features, like a dedicated preference center lack customizability thus making them useless in its current form."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4694751)

MM

Mary M.

Operations Officer

> "With it, we are able to send automated email campaigns to our customers and we can easily track and monitor our email marketing activities."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035974)

FC

Fabio C.

Software Engineer

> "The pricing model can also be a bit opaque and could potentially turn off small businesses or startups operating on a tight budget"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4823778)

DE

Daniel E.

Group Loyalty Manager

> "Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6715496)

Love L.

Systems Manager

> "An issue we have not had with setting up Custom SAML SSO connections for other apps."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184)

DW

Doreen W.

Marketing Manager

> "Allow one to engage with clients in different channels like in app messages ,emails etc .I love it that it has awesome reporting dashboard ..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035202)

Love L.

Systems Manager

> "If you are using Google Workspace the Custom SAML integration is horrible."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184)

Michael O.

Human Resources Manager

> "Braze is a powerful and reliable tool in orchestrating marketing and services messages across different channels like in-app message, push..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6054162)

TV

Thomas V.

Product Owner

> "The fact that you have a limited amount of data points is frustrating."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067)

RA

Robert A.

Digital Marketing And Loyalty Specialist

> "Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193)

Martin M.

Project Manager

> "mistakes can happen."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6032325)

HS

Hugo S.

Digital Performance and Data Analyst

> "The amount of customization and messaging options, it truly exceeds expectations, I knew Braze was the leading platform, but now I know why."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6767524)

TV

Thomas V.

Product Owner

> "The quality of customer support is low."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067)

AD

Akshada D.

email marketing

> "The Canvas feature is great for planning user journeys, and it works well with other tools."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828122)

Ben C.

Digital Marketing Manager

> "Also, data tracking on some more complex campaigns can end up out of sync - ALWAYS verify conversion data with your own internal data and do not..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968)

SM

Sarah M.

Head of Loyalty and Engagement

> "I love the click to enter functionality for promotions and look forward to more analytics."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6859264)

VR

Verified Reviewer

Senior Growth manager

> "Even after the release, minor bugs popped up that we had to address for extra weeks."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___3363165)

CA

Conner A.

CRM Marketing Manager

> "Over all a great platform and once you learn all the ins and outs there are so many possibilities to reach your customers."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7000512)

Ben C.

Digital Marketing Manager

> "A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing”..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968)

[View Reviews](https://www.capterra.com/p/155423/Appboy/reviews/)

## User interface

[Brevo](https://www.capterra.com/p/132996/brevo/)

4.62 (3,489)

[Braze](https://www.capterra.com/p/155423/Appboy/)

4.70 (168)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Brevo

Top features

38/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/132996/brevo/#features)

Braze

27/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/155423/Appboy/#features)

### Recognition

Brevo is recognized as a top-rated tool in 4 Capterra Shortlist reports

Braze is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Brevo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Braze

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Brevo

-   By Sendinblue
-   Located in France
-   Founded in 2012

Braze

-   By Braze
-   Located in United States
-   Founded in 2011

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