Brevo vs Klaviyo: Which is a better fit?

Cristina C.: Hi, I'm Cristina. I'm an owner manager. I give Sendinblue a three out of five. For more reviews like this, click the link below. Before Sendinblue, I was using Klaviyo. However, Klaviyo seemed to me to be too large of a CRM, too robust, too complex. I needed to simplify, so I chose Sendinblue, which was an easier, smaller to manage CRM. The other reason was the costs involved with Klaviyo. As a solopreneur, I was looking for something that was more affordable. I chose Sendinblue because I needed something that was a little bit more simple and less complex to use for a solopreneur. I also wanted something that was more affordable as a solopreneur, so I chose Sendinblue. Getting started with Sendinblue was quite a large learning curve. Even though it seemed like the simplest CRM, the learning curve in getting it attached to my website was quite steep. The customer service also was a little bit lacking in getting it set up. If you're thinking about switching over to Sendinblue as your CRM, be prepared for a learning curve. I would advise to jump on the website, have a look through the Sendinblue Academy, and then get in touch with your host and just see what exactly you need to do to set it up and integrate it with your website and your [inaudible 00:01:34] commerce, or whichever commerce you are using.

Steve: My name's Steve, I'm the marketing manager at Base London footwear company. And I'm giving Klaviyo five stars. Before Klaviyo, we were using Mailchimp. It was okay to begin with, but we found we outgrew it. The functionality that we needed wasn't quite there for the customer data platform perspective. Also, the editing of the templates was a little bit rudimentary. Good platform, but we just needed to scale up. The reasons we went for Klaviyo. It had great integrations with Magento, which we were with at the time. We're now with Shopify, even better integrations with that. It had very flexible pricing model. It had an incredibly easy to use drag and drop editor. And it was especially good at editing for mobile first. But yeah, it just had a lot of features. And like I said, the price, the scaling price, made it easy to get on board with and then grow with as time goes on. It was incredibly easy to onboard Klaviyo. They have very detailed help articles on how to transition from something like Mailchimp, which I think a lot of people do. So importing all the customer data was very simple. Then I believe it was just a bit of code I think to add to Magento. On Shopify, it's even easier. I think that there's a Shopify plugin for it. So there wasn't really any dev work needed. I think it was all done in-house. First of all, Klaviyo is an incredible platform regardless of your business size, whether you are a small, medium business or an enterprise level. The flexible pricing makes it incredibly easy to start. It's very intuitive. There's a huge amount of features, that I don't even use yet. But as far as scheduling campaigns and stuff and building templates, pop-ups, managing your customer data, it's all there. And one of the best things about them is that they continually innovate and they seem to bring new features for no extra cost all the time. One thing I would say be careful of is as they introduce SMS, it is very easy to go over your usage, so be careful of that. But again, if you get bumped up automatically to another pricing level, you can just knock it down again the next month. So it is very flexible, very easy to use and I thoroughly recommend it.