# Compare Brevo vs Kartra 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Brevo and Kartra based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/132996-184946/brevo-vs-Kartra

---

# Brevo vs Kartra Features and Cost Comparison

Last updated May 14th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrevoKartra2/4 selected

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

[Kartra](https://www.capterra.com/p/184946/Kartra/)[4.5 (168)](https://www.capterra.com/p/184946/Kartra/reviews/)

[## Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [3,439 reviews](#user-reviews)

Positive

3,239

Neutral

117

Negative

83

[## Kartra](https://www.capterra.com/p/184946/Kartra/)[4.5 (168)](https://www.capterra.com/p/184946/Kartra/reviews/)

Starting Price

$119.00/month

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4

Customer Service

4.1

Reviews Sentiment

Based on [168 reviews](#user-reviews)

Positive

151

Neutral

9

Negative

8

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## Summary

* * *

Key features rated by users

Features selected based on 14,179 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

75%Fit

Missing features

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.6

Newsletter Management

NA

Email Tracking

4.6

Customizable Branding

4.5

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

\--

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

\--

User satisfaction

User satisfaction

4.6

User reviews[3,439](https://www.capterra.com/p/132996/brevo/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.5

User satisfaction

4.5

User reviews[168](https://www.capterra.com/p/184946/Kartra/reviews/)

Ease of use

4.0

Functionality

4.4

Value for money

4.3

Customer support

4.1

Price starts from

Price starts from

$9Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$119Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Brevo is used by entrepreneurs, ecommerce retailers, marketers, sales teams, developers, agencies, and enterprise organizations.

Best for

Creators, coaches, and experts looking to monetize their audience online.

## User reviews

Pros & cons

BK

Blerta K.

Language Instructor

> "The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7119704)

AL

Amanda L.

Head of Marketing

> "The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142092)

VR

Verified Reviewer

Owner

> "Email campaign creation, contact management, automation, and reporting are all in one place, which made it efficient to manage our marketing activities."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

VR

Verified Reviewer

Owner and Administrator

> "The main downside is that suspension messages could be clearer. When a transactional SMTP account is suspended, it can be stressful for a small business because important platform..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

CL

Cristiano L.

CEO

> "It´s a complete Marketing platform with the resources I need for my SaaS. In one platform I have CRM, Automation, SMTP, whatsapp, Deals and more."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7126987)

FR

Frank R.

Billing Specialist

> "There are some valid engagement data that is flagged strangely and that confuses me when I go through campaign performance that relates to billing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7133142)

SB

Stefano B.

Founder and CEO

> "The customization capabilities have allowed us to create workflows that match our exact processes rather than forcing us to adapt to rigid system limitations. While the webhook..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7014349)

SM

Sherry M.

Executive Manager

> "We also may get unsubscribes that do not realize we use Brevo for informational purposes and not just marketing and we get concerned the guests may no longer get pertinent emails."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7116190)

AM

Antoine M.

Marketing advisor

> "You can create campaigns, manage contacts, automate emails and even use SMS tools."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7143128)

AS

Andreas S.

Co-founder

> "Pricing not very transparent, still no idea what the difference between the free & starter plans is. If you have more than 500 subscribers, it gets expensive."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7140818)

SG

Sebastian G.

coo

> "The drag-and-drop email builder is ituitive, and the automation workflows make it simple to create personalized experiences for different customer segments."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828497)

MT

Marios T.

President

> "The interface can feel cluttered and not very intuitive, especially when navigating between campaigns, contacts, and automation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7118246)

VR

Verified Reviewer

Owner

> "The platform offers useful tools for email marketing, contact management, and campaign tracking."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

AP

Anil P.

Founder

> "The inability to find how to use transactional emails, as each click on transactional->templates redirected to campaigns->templates."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6822712)

TV

Tuananh V.

Marketing

> "I also appreciate having multiple features (email, SMS, CRM) in one place, which promises to save time and effort in the future. While it's still too early to give a deeper assessment..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6852296)

Lauren R.

Owners

> "With migration of our database to Brevo, we lost several hundred contacts bc they were from Gravity forms outside of the “allowed timeframe” I did feel that this hurt us in the..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6856016)

Clare P.

WordPress Development Lead

> "Brevo's delegated account access means that my clients can take care of simple tasks by themselves, and I can easily access their account if they need help with more technical tasks."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7036177)

DrJohnCobin C.

Manager

> "I signed up because I want to do mailings to thousands of Baptist churches and hundreds of others for my businesses. But I found that you do not permit such things."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446)

Roman J.

onwer

> "When we ran into difficulties, the support team helped us with advice and opened our eyes to the fact that it’s not just about the quantity of emails sent, but also about the content..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7093439)

RG

Renato G.

Cofounder

> "The SMS confirming my phone number never arrived, so I had to use the chat to resolve a problem that could have been easier to resolve."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097771)

Faydra D. F.

Most-Things Web Consultant

> "I primarily use Brevo as a tool so that I and my clients can receive transactional emails through our WordPress sites, and it's outstanding for that."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7029342)

JG

Jerzy G.

DJ, Producer and Remixer

> "when sending a campaign having a limited amount of mails to send, there is a big inconvenience: if let's say your monthly limit is 300, you might want to select 2 contact categories..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6470031)

GR

Gustavo R.

Chief Enthusiast

> "Very generous free plan (300 e-mail messages per day which can not only be used for e-mail marketing, but also for transactional e-mails and SMTP sending)."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6827819)

CL

Cristiano L.

CEO

> "Some time there are new functions that I wasn´t using that don´t work fine, new configurations, but the support can solve in time."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7126987)

RS

Radenko S.

CEO

> "Positive, good support service, tools necceserz to start and run zour email campaigns, segmentatyion is good, good repaort even in the free plan"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7079068)

FR

Frank R.

Billing Specialist

> "There is inconsistency in spam filtering of incoming campaign analytics."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7133142)

Henrique de Souza R.

Head of Customer Success

> "I really like Brevo because it's easy to create templates and integrations, and it also allows you to view logs in real time."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7117568)

AV

Arnaud V.

Founder

> "The editor can be tinkering if you want to work with conditional variables and specific layout/styles. But maybe I'm overcomplicating my logic in the e-mails too..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7005928)

LW

Llewellyn W.

Media and Communications Manager

> "Additionally, setting up workflows and managing subscriber lists is straightforward, helping users save time and focus on engaging their audience effectively."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828150)

MK

Max K.

CEO

> "I think Brevo has an overly sensitive algorithm related to email deliverability and customer engagement."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7046744)

WD

Warren D.

Marketing Manager

> "affordability, we do not send a huge number of emails out per month but do have a lot of contacts across several entities and Brevo's fix rate monthly account works very well for us."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6883558)

Renan D.

Founder

> "I like least about Brevo is the loading of unnecessary resources in e-commerce, the lack of clarity about the billing process, and the limited automation features for push..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6500673)

NO

Naj O.

Digital CRM

> "We appreciate the intuitive and comprehensive features the most, especially how easy it was to manage email campaigns, segment audiences and track analytics in one place."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7050024)

CG

Charles G.

Owner

> "The biggest pain point so far seems to be process for adding new individual contacts. Because Brevo offers many features beyond emailing, it means that adding a new contact involves a..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6778102)

KB

Konrad B.

Fundraiser

> "Brevo allows me to do my most important part of work - be in a constant contact with the donors of my organisation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

JS

Joao S.

Team leader

> "The user interface can be confusing at times and not very user-friendly, which occasionally makes simple tasks take longer than they should."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7049987)

KB

Konrad B.

Fundraiser

> "Marketing campaigns allow me to send my most important messages for the donors of my organisation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

SG

Sebastian G.

coo

> "Some parts of the interface feel a bit clunky or uninuitive, especially when navigating between campaigns, contacts, and automation workflows."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828497)

SC

Simone C.

Writer

> "I use it to send out my noncommercial newsletter about writing. Both the stats and the way they're presented are very helpful in my understanding my public."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6852183)

LC

Lucy C.

Business Technology Consultant

> "When using a popup form it is not possible to customise the URL for double opt-in subscribers."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6853381)

AH

Adrian H.

CEO

> "There are simple ways to set up forms within the interface that allows sign-up connection without the need to use any other form plugin."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7003130)

RA

Richard A.

Secretary

> "There are restrictions on sending emails that I didn’t know about when I registered"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7139214)

RCR

Rodel C R.

Journal Editor

> "Segmentation, templates, and scheduling aid us to notify authors and reviewers adequately with good value, without aggressive learning curves."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6877106)

PD

Paul D.

Operations Manager

> "The cost of the packs is quite high, so make your subscription work for you, can get expensive if your database fills up"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6821044)

VR

Verified Reviewer

Owner and Administrator

> "Overall, I would recommend Brevo for small businesses that need reliable transactional email and useful delivery logs, especially if they are starting with modest email volume."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

OA

Odueki A.

CEO

> "Some users might not like or could find it limiting due to the learning curve — especially when it comes to setting up workflows, lead scoring, and tagging."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6854447)

GM

Giulio M.

CEO

> "I'm using Brevo from almost 5 years, it simplify at the most my needs to make campaigns to have more leads, even for wide or very small numbers of sendings."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7024863)

DrJohnCobin C.

Manager

> "Lots of service interruption due to internal policy of Brevo not clearly explained before purchase.!!"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446)

BY

Bahnas Y.

Project Manager

> "The layout is clean and the tools are organized in a way that makes sense even if you are not deeply experienced with email platforms."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7048165)

MN

Muna N.

Designer

> "Occasional delays in email delivery or reporting may occur."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7083179)

IB

Ilenia B.

Marketing Automation manager

> "The automation features are particularly interesting because they allow you to manage the database with internal actions as well as automate external communications via email or SMS."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6495091)

VR

Verified Reviewer

Marketing Executive

> "The email template customization options are limited and less visually appealing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7004529)

VR

Verified Reviewer

Graphic Designer

> "Overall, Brevo is a solid email marketing platform that is user-friendly for designers, offering a quick way to create attractive campaigns and manage client communication, but it may..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6575696)

EL

Eddy L.

Founder

> "Campaign builder and pre-configured campaigns are sometimes confusing and most of the time not inline with our cms."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6823451)

MM

Michele M.

Operations Manager

> "Not only did it allow us to mass mail to all our clients weekly news letters which cut our time in half but it also incorporates many other wonderful features that we were able to..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6680142)

MW

Mark W.

Owner

> "Payments can fail and during the weekend, support can be slow."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7080740)

AK

Anuj K.

President

> "Bravo allows us to merge our mailing lists and prepare the newsletter via the platform."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6817603)

HPK

Himadri Protim K.

MD

> "I haven't been able to find the merging option, which would allow me to avoid repeating the contact entry twice."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6839277)

KE

Khalid E.

Founder

> "It saves time and offers fantastic features like multiple mailing lists, easy-to-run advanced campaigns, seamless integration of web interfaces and chat elements, and highly..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6501425)

AB

Arthur B.

Product Manager

> "I also find the pricing model somewhat unclear; most of the support tickets I’ve opened were to clarify doubts about how pricing works."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6824051)

OT

Ojo T.

Copywriter, Mobile and Web developer, Data analyst

> "I did so for but for Brevo, I unconsciously dived into it, started checking around and within 10 minutes I got a hang of what it does and how it was perfect for my needs(which is a..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6493808)

LS

Luke S.

Marketing and Web Admin

> "If you have a large list of contacts which is not up to date, you could get your account suspended for having to many unsubscribed contacts."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6730381)

UJ

Umer J.

Corporate Sales Manager

> "I recently run an email campaign for our upcoming webinar and Brevo helped me to design a really eye-catching design for that."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6815114)

VR

Verified Reviewer

Owner

> "The contact and recipient count was sometimes confusing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

HG

Hannah G.

Design and Projects Marketing Manager

> "We made the switch to Brevo from a well-known large e-marketing platform and we found the ease of use better, the design capabilities better and the quality of customer service..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6409130)

FG

Fernando G.

Owner

> "automating email blasts and social media posts isnt a capability that it currently has."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6859549)

KB

Konrad B.

Fundraiser

> "Free plan for unlimited contacts with not so small amount of e-mails per day (300)."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

FS

Frhan S.

Clara

> "Many messages end up in spam, making them invisible and failing to achieve the campaign's goal."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6819999)

DK

Dhaval K.

SR BDE and Consultant

> "The best thing they have taken care of is when you draft your email you can have a mobile as well as desktop version that how your email would look like so these are small things that..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6465254)

MnM

Mônica M.

GMT

> "Since I am still learning, I sometimes find the automation features a bit confusing to set up."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7098560)

Attila P.

Owner

> "Brevo handles both my transactional emails and marketing newsletters reliably, and the setup was straightforward."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141767)

MD

Mo D.

Marketing Associate

> "Sometimes the functionality of moving certain elements in the email can be cumbersome."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6857443)

UG

Ulysses G.

CTO

> "For a company like ours with a large contact base and varied use cases, it's helpful to have a platform that handles multiple tasks under one roof."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6854937)

AM

Antoine M.

Marketing advisor

> "Some advanced features are less deep than very premium competitors."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7143128)

TM

Tiffany M.

CEO

> "My overall experience with Brevo has been positive—effective spam blocking with room for improved notifications."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7044028)

YZ

Yoav Z.

Director

> "Also pricing feels a bit confused: for example, looks like it's more worthwhile to stay on a free package than move to pay as you go because you lose your free allocation?"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6814343)

VR

Verified Reviewer

Web Developer

> "The platform is very intuitive, and the documentation is extensive, so I can usually find everything I need without contacting support."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7054728)

AB

Arthur B.

Product Manager

> "There are also occasional stability issues — I’ve been locked out of the platform at times when I really needed access."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6824051)

VR

Verified Reviewer

Owner and Administrator

> "Brevo’s free transactional email service is very useful for a small online teaching platform like mine."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

CB

Christian B.

CEO

> "What I disliked about the platform is that, due to the fact that it is a multi-tool platform, it takes a few hours to learn how to use it well."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828871)

[View Reviews](https://www.capterra.com/p/132996/brevo/reviews/)

LG

Lisa G.

Coach and Consultant

> "It's great if you want to have a business that produces at leas $500,000 or more but if you have a smaller company or one man show,..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6824159)

LD

Laura D.

Client Success Specialist

> "Kartra can be a bit intimidating for form set up and navigation features to try and find information needed for reporting and..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6774185)

MM

Matthew M.

Holistic Nutritionist

> "It is a powerful all-in-one platform that can do a lot, and that is probably its biggest strength."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___7131419)

JB

Jennifer B.

Consultant

> "I do not like their calendar scheduling functionality as it does not integrate with various calendars for client ease of use. "

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6378499)

LG

Lisa G.

Coach and Consultant

> "Katra is a great alternative to Kajabi with all of the same bells and whistles but after gaining more email opt ins gets more..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6824159)

CC

Chuck C.

Owner

> "I found that it was missing a few key funnel features, like one click upsells and webinar templates. Once I learned more about..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4796976)

Luz mary R.

teacher

> "The 360-degree analytics are detailed and insightful, and the affiliate management and integrated payment method are super..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574)

DS

Daniele S.

Social Media Marketer

> "for membership and drip content, is not possible to set a custom signup date for customer, when it come a problem the customer..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3551876)

JB

Jennifer B.

Consultant

> "I like the variety of templates, and the fact that it is truly an all in one solution. "

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6378499)

VR

Verified Reviewer

Coaching Consultant

> "For those who have never used an all-in-one platform, this was very difficult to learn, and many features are not that intuitive,..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4974824)

Luz mary R.

teacher

> "I love how it allows me to build and manage my entire online business without needing to hire a team of developers or designers."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574)

Chad K.

owner

> "there aren't many bad aspects of this software, the only thing I don't like is they have specific viewing profiles for pages for..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4229582)

MT

Marek T.

CEO

> "The ability to create and manage sales funnels, email marketing campaigns, membership sites, and even conduct webinars all within..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825)

TM

Tony M.

Owner Operator

> "Really bad support and buggy software."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6565449)

John S.

Social Media Consultant

> "The platform offers a drag-and-drop interface that allows users to easily create landing pages, opt-in forms, and sales pages..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886)

Luz mary R.

teacher

> "The only thing I could say that's less favorable is that, with so many features included, it can take some time to learn how to use..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574)

TO

Tareq O.

Sales Engineer

> "Additionally, Kartra provides a heatmap and tracking system that offers valuable insights into customer behavior, such as which..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4751687)

JD

Joane D.

CEO and Brand Strategist

> "their system was backwards and cluncky and their customer support was non existent. "

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___5013579)

AH

Ashley H.

CEO

> "It does my email marketing, hosts my full website, hosts calendars, surveys, my program membership / modules, it processes payments..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766)

BB

Breann B.

Coach

> "For example, I created an email funnel for a quiz and wanted to send different emails for different quiz results, this was nearly..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286)

John S.

Social Media Consultant

> "Kartra CRM is a powerful tool that offers many benefits for businesses looking to automate and personalize their customer..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886)

LD

Laura D.

Owner

> "For example the booking calendar is missing standard features like buffer time between appointments. "

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4583135)

John S.

Social Media Consultant

> "Additionally, Kartra CRM includes a variety of templates and pre-built funnels, which can save time and simplify the process."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886)

AH

Ashley H.

CEO

> "The other con is how absolutely difficult it is to use some of the features, specifically building a website/page and sequences."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766)

LB

Liliane B.

Commercial assistant

> "I particularly like the way it lets me create destination pages."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___5041478)

Bernadette G.

Owner

> "It took time before they rolled out the quiz/survey function and even then, it is not yet very refined as we hoped it would be."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3519914)

Domingo Antonio A.

University average technician

> "The platform is easy to use and I love how I can easily segment my audience and send them personalized messages."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4806308)

LS

Louise S.

Owner

> "It is one of my biggest monthly bills"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4815596)

Lokeshkumar D.

CEO

> "Kartra features dozens of professional themes for building gorgeous, functioning websites quickly."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4600771)

MT

Marek T.

CEO

> "Additionally, the pricing structure, although reasonable for the value provided, may be a drawback for some users."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825)

CM

Claudia M.

Consultant

> "Kartra allows you to manage your whole funnel from prospect to customer."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4199076)

John S.

Social Media Consultant

> "Additionally, the pricing can be steep for small businesses, which could make it less accessible."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886)

OT

Olivia T.

Content Marketing Manager

> "Kartra is a comprehensive platform with a variety of tools for online marketing and sales."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4650142)

MG

Maciej G.

Co-founder & Marketing Director

> "The only downside to Kartra is that it can be a bit expensive compared to some of its competitors."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4613430)

Patricia A.

Director

> "You can manage your leads, do email marketing, capture leads, automate and you only pay for one platform and everything is..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3324573)

John S.

Social Media Consultant

> "One of the main issues is the learning curve. While the platform is relatively easy to use, there is still a lot to learn in order..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886)

CC

Chuck C.

Owner

> "I really liked how easy it was to set up my courses and landing pages"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4796976)

DS

Daniele S.

Social Media Marketer

> "many problem with email delivery in Italy domain"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3551876)

AH

Ashley H.

CEO

> "They have multiple avenues of support, you can email, chat, or join the Facebook group to get help."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766)

BB

Breann B.

Coach

> "It is a bit clunky and old-fashioned looking."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286)

CM

Claudia M.

Consultant

> "You can have easy to create landing pages and all works and connects easily."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4199076)

Chad K.

owner

> "IE it looks amazing on desktop but terrible on phones"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4229582)

MT

Marek T.

CEO

> "The platform's features were robust, and its customer support was responsive and helpful."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825)

Andrés J G.

Director

> "Every time you contact them, it's the typical big tech call center answer "it's not on our end, it has to be an issue on your side"."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810)

CW

Carly W.

Director

> "When we initially signed up, I liked how it was an all in one platform where we could host our membership aswel as sales funnels,..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2898042)

KA

Kelly A.

Client Service Associate

> "If you don't have an already clean list of leads you can get kicked out."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3503512)

CE

Chris E.

Owner

> "The cost is insignificant compared to the time savings and capabilities provided with Kartra."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4389812)

CS

Chris S.

MD

> "Slow page loading and only one domain with standard package"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2969238)

SS

Senu S.

marketing manager

> "It has collection of customizable templates that I always used to design my marketing sales funnel which performs crazy"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3263232)

EW

Emmani W.

Recruiter and Coach

> "Everything was hard to understand, it was time consuming and they kept asking me to purchase additional stuff I couldn’t afford"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2885279)

VR

Verified Reviewer

Devloper

> "Since I signed up for Kartra, my online business has seen a huge boost in success."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4605638)

Andrés J G.

Director

> "I decided to give up on trying to reach support, as they are perfect, they don't admit this issue, and they also tend to give..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810)

Yassine A.

ceo

> "Kartra integrates with a variety of payment gateways which is a must for eCommerce businesses like mine."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2894582)

Andrés J G.

Director

> "They have added some nice features through time, but they changed their support policies about 2 years ago, and now I'm stuck with..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810)

OT

Olivia T.

Content Marketing Manager

> "It's user-friendly and easy to navigate, making it perfect for non-techy users."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4650142)

Andrés J G.

Director

> "Software is OK, but has several design flaws, most which have not been fixed."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810)

CE

Chris E.

Owner

> "Kartras done for you campaigns are brilliant."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4389812)

CW

Carly W.

Director

> "Support has been bad over the last few years which has been super frustrating."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2898042)

BB

Breann B.

Coach

> "Behavior-focused scoring was cool!"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286)

GW

Greg W.

CEO

> "There email editor needs some help and their spell check does not work with right mouse for me."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2593344)

Lokeshkumar D.

CEO

> "Kartra is a strong and easy-to-use internet business builder."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4600771)

OB

Octavia B.

CEO

> "can't navigate to a specific part of product to edit, have to go thru all the pages. "

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2341858)

BB

Breann B.

Coach

> "Support was always very helpful."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286)

VR

Verified Reviewer

CEO

> "NO phone support is a disaster."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2478240)

CA

Claudia A.

Owner

> "It was very easy to start using it but since I had to change to a bigger plan and my business is not that big yet, I'm considering..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2879965)

OA

Oshuare A.

Owner/Entrepreuneur

> "Not quite so user friendly as advertised."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2433072)

[View Reviews](https://www.capterra.com/p/184946/Kartra/reviews/)

## User interface

4.62 (3,439)

[Kartra](https://www.capterra.com/p/184946/Kartra/)

4.48 (168)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Brevo

Top features

38/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/132996/brevo/#features)

Kartra

31/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/184946/Kartra/#features)

### Recognition

Brevo is recognized as a top-rated tool in 4 Capterra Shortlist reports

Kartra is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Brevo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Kartra

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Brevo

-   By Sendinblue
-   Located in France
-   Founded in 2012

Kartra

-   By Genesis Digital
-   Located in United States
-   Founded in 2013

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