# Compare Brevo vs SendGrid 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Brevo and SendGrid based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/132996-204113/brevo-vs-SendGrid

---

# Brevo vs SendGrid Features and Cost Comparison

Last updated May 14th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrevoSendGrid2/4 selected

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.2 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/)

[## Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [3,489 reviews](#user-reviews)

Positive

3,288

Neutral

117

Negative

84

[## SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.2 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/)

Starting Price

$15.00/month

Value-for-Money

4

Functionality

4.1

Ease of Use

4.1

Customer Service

3.7

Reviews Sentiment

Based on [753 reviews](#user-reviews)

Positive

620

Neutral

56

Negative

77

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## Summary

* * *

Key features rated by users

Features selected based on 14,491 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

75%Fit

Missing features

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.6

Newsletter Management

NA

Email Tracking

4.6

Customizable Branding

4.4

69%Fit

Missing features

Feature ratings

Email Campaign Management

4.3

Campaign Scheduling

4.5

Newsletter Management

NA

Email Tracking

4.1

Customizable Branding

4.0

User satisfaction

User satisfaction

4.6

User reviews[3,489](https://www.capterra.com/p/132996/brevo/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.5

User satisfaction

4.2

User reviews[753](https://www.capterra.com/p/204113/SendGrid/reviews/)

Ease of use

4.1

Functionality

4.1

Value for money

4.0

Customer support

3.7

Price starts from

Price starts from

$9Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$15Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Brevo is used by entrepreneurs, ecommerce retailers, marketers, sales teams, developers, agencies, and enterprise organizations.

Best for

SendGrid serves everyone from independent developers to enterprise level corporations, marketers, high-volume senders, enterprises, eCommerce businesses, and startups.

## User reviews

Pros & cons

BK

Blerta K.

Language Instructor

> "The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our potential..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7119704)

SK

Samuel K.

Creative and Technical Director

> "The email template library and drag-and-drop editor can feel a bit rigid and clinical compared to some of the more design-focused competitors. While it is completely capable and reliable, it lacks..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7166228)

GM

Geet M.

Founder

> "Some other very useful features include finding out about invalid contacts, being able to look at emails that bounced, scheduling the emails in advance and the option to add an unsubscribe link."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7165945)

AL

Amanda L.

Head of Marketing

> "The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or those who..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142092)

VR

Verified Reviewer

Owner

> "Email campaign creation, contact management, automation, and reporting are all in one place, which made it efficient to manage our marketing activities."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

LB

Leen B.

Marketeer

> "The newsletter layout interface is a bit complicated, for example the whole margins settings that can be convoluted because you can set them at so many levels in blocks."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158021)

CL

Cristiano L.

CEO

> "It´s a complete Marketing platform with the resources I need for my SaaS. In one platform I have CRM, Automation, SMTP, whatsapp, Deals and more."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7126987)

VR

Verified Reviewer

Owner and Administrator

> "The main downside is that suspension messages could be clearer. When a transactional SMTP account is suspended, it can be stressful for a small business because important platform emails stop..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

IH

Imre H.

Software Engineer

> "The support team also provided useful deliverability details, such as hard bounce rates, bad MX addresses and role-based email issues."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7151013)

IH

Imre H.

Software Engineer

> "Our first large campaign was suspended because our imported database contained many outdated emails, and the reactivation process was stressful at first, although support eventually explained the..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7151013)

AM

Anna M.

Customer Service Agent

> "We use Brevo as a free-access CRM and for some campaign and purchase confirmation emails. For people who struggle with standard solutions available out there, or just need something simple and..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7159151)

IH

Imre H.

Software Engineer

> "Bulk deletion and list cleanup are not as smooth as expected, and some parts of the import and field mapping workflow could be clearer."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7151013)

SB

Stefano B.

Founder and CEO

> "The customization capabilities have allowed us to create workflows that match our exact processes rather than forcing us to adapt to rigid system limitations. While the webhook functionality needs..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7014349)

FR

Frank R.

Billing Specialist

> "There are some valid engagement data that is flagged strangely and that confuses me when I go through campaign performance that relates to billing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7133142)

AM

Antoine M.

Marketing advisor

> "You can create campaigns, manage contacts, automate emails and even use SMS tools."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7143128)

Bekkah M.

Webmaster and Marketing Manager

> "Like wanting to delete non-subscribers simply by deleting a list but finding I needed to use one of many confusing filters or to delete by selecting them one at a time from contacts instead."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

Bekkah M.

Webmaster and Marketing Manager

> "I like their templates, though some aspects can be difficult to edit if you don't outright remove the item and replace it with something else/start over in the area. Despite some difficulties in..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

LAW

Lee-Anne W.

Head of Marketing

> "Very strict regarding bounce rates of new lists, leads to immediate suspension and lots of frustrating back and forth performing multiple tasks to be reinstated."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7162494)

VR

Verified Reviewer

Owner

> "The platform offers useful tools for email marketing, contact management, and campaign tracking."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

Bekkah M.

Webmaster and Marketing Manager

> "It didn't allow me to change the photo size/shape so I had to create a new graphic just for the template."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

TV

Tuananh V.

Marketing

> "I also appreciate having multiple features (email, SMS, CRM) in one place, which promises to save time and effort in the future. While it's still too early to give a deeper assessment of advanced..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6852296)

Bekkah M.

Webmaster and Marketing Manager

> "I also didn't want to include any non-subscribers or "blocklisted" people to my contacts but that was automatically added when connected to our Shopify store."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

Clare P.

WordPress Development Lead

> "Brevo's delegated account access means that my clients can take care of simple tasks by themselves, and I can easily access their account if they need help with more technical tasks."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7036177)

TC

Trish C.

Founder

> "One thing I didn't like is the templates are not as good as what I was used to use, the code behind is not great and it causes issues with buttons and mobile layouts."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158829)

VR

Verified Reviewer

Senior Social Account Executive

> "Also being able to duplicate a campaign with the option to change everything from recipients, subject etc is so handy for us."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158285)

SM

Sherry M.

Executive Manager

> "We also may get unsubscribes that do not realize we use Brevo for informational purposes and not just marketing and we get concerned the guests may no longer get pertinent emails."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7116190)

Roman J.

onwer

> "When we ran into difficulties, the support team helped us with advice and opened our eyes to the fact that it’s not just about the quantity of emails sent, but also about the content and a..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7093439)

AS

Andreas S.

Co-founder

> "Pricing not very transparent, still no idea what the difference between the free & starter plans is. If you have more than 500 subscribers, it gets expensive."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7140818)

Faydra D. F.

Most-Things Web Consultant

> "I primarily use Brevo as a tool so that I and my clients can receive transactional emails through our WordPress sites, and it's outstanding for that."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7029342)

BQ

Brenna Q.

sole trader

> "DON'T SIGN UP TO BREVO - My plan was changed from $250 a year to $983 per year because I had over 500 subscribers (I only have 2400 - it's not like I'm making any money from my mailing list)."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7165854)

RS

Radenko S.

CEO

> "Positive, good support service, tools necceserz to start and run zour email campaigns, segmentatyion is good, good repaort even in the free plan"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7079068)

MT

Marios T.

President

> "The interface can feel cluttered and not very intuitive, especially when navigating between campaigns, contacts, and automation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7118246)

Himaanshu L.

Sr Business Development Manager

> "It helped us manage email marketing, customer engagement, and campaign communication in one place."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7157832)

Lauren R.

Owners

> "With migration of our database to Brevo, we lost several hundred contacts bc they were from Gravity forms outside of the “allowed timeframe” I did feel that this hurt us in the migration and was..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6856016)

Henrique de Souza R.

Head of Customer Success

> "I really like Brevo because it's easy to create templates and integrations, and it also allows you to view logs in real time."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7117568)

DrJohnCobin C.

Manager

> "I signed up because I want to do mailings to thousands of Baptist churches and hundreds of others for my businesses. But I found that you do not permit such things."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446)

WD

Warren D.

Marketing Manager

> "affordability, we do not send a huge number of emails out per month but do have a lot of contacts across several entities and Brevo's fix rate monthly account works very well for us."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6883558)

Bekkah M.

Webmaster and Marketing Manager

> "It had text over a photo and it was somewhat difficult to access each layer on the editor."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

KB

Konrad B.

Fundraiser

> "Brevo allows me to do my most important part of work - be in a constant contact with the donors of my organisation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

RG

Renato G.

Cofounder

> "The SMS confirming my phone number never arrived, so I had to use the chat to resolve a problem that could have been easier to resolve."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097771)

KB

Konrad B.

Fundraiser

> "Marketing campaigns allow me to send my most important messages for the donors of my organisation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

Bekkah M.

Webmaster and Marketing Manager

> "It had me concerned that they would charge extra or consider our tier limit exceeded because of the extra contacts that we essentially cannot use."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

VB

Virginijus B.

Manager

> "We recently launched email campaigns for our skincare brand and found the platform reliable, user-friendly, and cost-effective."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7160391)

AF

Avery F.

Artist and Tour Manager

> "Additionally, I have sometimes noticed slow loading times on the reporting interface when analyzing large campaigns."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7168248)

SC

Simone C.

Writer

> "I use it to send out my noncommercial newsletter about writing. Both the stats and the way they're presented are very helpful in my understanding my public."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6852183)

JG

Jerzy G.

DJ, Producer and Remixer

> "when sending a campaign having a limited amount of mails to send, there is a big inconvenience: if let's say your monthly limit is 300, you might want to select 2 contact categories (I.e. web..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6470031)

AH

Adrian H.

CEO

> "There are simple ways to set up forms within the interface that allows sign-up connection without the need to use any other form plugin."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7003130)

CL

Cristiano L.

CEO

> "Some time there are new functions that I wasn´t using that don´t work fine, new configurations, but the support can solve in time."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7126987)

MS

Marc S.

Membership VP

> "The user interface is quite pleasant, allowing me to easily create and modify campaigns as needed."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7159200)

FR

Frank R.

Billing Specialist

> "There is inconsistency in spam filtering of incoming campaign analytics."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7133142)

RCR

Rodel C R.

Journal Editor

> "Segmentation, templates, and scheduling aid us to notify authors and reviewers adequately with good value, without aggressive learning curves."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6877106)

AV

Arnaud V.

Founder

> "The editor can be tinkering if you want to work with conditional variables and specific layout/styles. But maybe I'm overcomplicating my logic in the e-mails too..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7005928)

VR

Verified Reviewer

Owner and Administrator

> "Overall, I would recommend Brevo for small businesses that need reliable transactional email and useful delivery logs, especially if they are starting with modest email volume."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

Renan D.

Founder

> "I like least about Brevo is the loading of unnecessary resources in e-commerce, the lack of clarity about the billing process, and the limited automation features for push notifications."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6500673)

GM

Giulio M.

CEO

> "I'm using Brevo from almost 5 years, it simplify at the most my needs to make campaigns to have more leads, even for wide or very small numbers of sendings."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7024863)

CG

Charles G.

Owner

> "The biggest pain point so far seems to be process for adding new individual contacts. Because Brevo offers many features beyond emailing, it means that adding a new contact involves a lot of data..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6778102)

TC

Trish C.

Founder

> "I have reached out to support few times, their AI support is the best I've seen, you get email replies instantly and it was actually accurate, so I was very impressed as I don't usually get good..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158829)

LC

Lucy C.

Business Technology Consultant

> "When using a popup form it is not possible to customise the URL for double opt-in subscribers."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6853381)

IB

Ilenia B.

Marketing Automation manager

> "The automation features are particularly interesting because they allow you to manage the database with internal actions as well as automate external communications via email or SMS."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6495091)

RA

Richard A.

Secretary

> "There are restrictions on sending emails that I didn’t know about when I registered"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7139214)

VR

Verified Reviewer

Graphic Designer

> "Overall, Brevo is a solid email marketing platform that is user-friendly for designers, offering a quick way to create attractive campaigns and manage client communication, but it may not offer..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6575696)

BD

Benjamin D.

CEO

> "Not the most beginner-friendly platform for users with limited marketing or automation experience."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7175091)

MM

Michele M.

Operations Manager

> "Not only did it allow us to mass mail to all our clients weekly news letters which cut our time in half but it also incorporates many other wonderful features that we were able to utilize right at..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6680142)

OA

Odueki A.

CEO

> "Some users might not like or could find it limiting due to the learning curve — especially when it comes to setting up workflows, lead scoring, and tagging."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6854447)

VR

Verified Reviewer

Senior Social Account Executive

> "Brevo has been revolutionary for our email newsletter to go out to our clients and agency, it has been great for time-saving and organisation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158285)

DrJohnCobin C.

Manager

> "Lots of service interruption due to internal policy of Brevo not clearly explained before purchase.!!"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446)

KE

Khalid E.

Founder

> "It saves time and offers fantastic features like multiple mailing lists, easy-to-run advanced campaigns, seamless integration of web interfaces and chat elements, and highly sophisticated live..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6501425)

DW

Damian W.

Owner

> "Some of the interface and API creation was a bit confusing but not much."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7169590)

OT

Ojo T.

Copywriter, Mobile and Web developer, Data analyst

> "I did so for but for Brevo, I unconsciously dived into it, started checking around and within 10 minutes I got a hang of what it does and how it was perfect for my needs(which is a mailing service..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6493808)

MN

Muna N.

Designer

> "Occasional delays in email delivery or reporting may occur."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7083179)

GM

Geet M.

Founder

> "Adding contacts and sorting them into lists is a breeze with their amazing UI/UX."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7165945)

AP

Anil P.

Founder

> "The inability to find how to use transactional emails, as each click on transactional->templates redirected to campaigns->templates."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6822712)

HG

Hannah G.

Design and Projects Marketing Manager

> "We made the switch to Brevo from a well-known large e-marketing platform and we found the ease of use better, the design capabilities better and the quality of customer service better, it was also..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6409130)

VR

Verified Reviewer

Marketing Executive

> "The email template customization options are limited and less visually appealing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7004529)

KB

Konrad B.

Fundraiser

> "Free plan for unlimited contacts with not so small amount of e-mails per day (300)."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

MW

Mark W.

Owner

> "Payments can fail and during the weekend, support can be slow."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7080740)

DK

Dhaval K.

SR BDE and Consultant

> "The best thing they have taken care of is when you draft your email you can have a mobile as well as desktop version that how your email would look like so these are small things that Brevo has..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6465254)

LS

Luke S.

Marketing and Web Admin

> "If you have a large list of contacts which is not up to date, you could get your account suspended for having to many unsubscribed contacts."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6730381)

Attila P.

Owner

> "Brevo handles both my transactional emails and marketing newsletters reliably, and the setup was straightforward."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141767)

VR

Verified Reviewer

Owner

> "The contact and recipient count was sometimes confusing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

[View Reviews](https://www.capterra.com/p/132996/brevo/reviews/)

AH

Amir H.

E-Commerce Manager

> "Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with order..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7109131)

AH

Amir H.

E-Commerce Manager

> "It is a horse to work with in regard to deliverability yet it is extremely tough to get technical assistance."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7109131)

DS

Darren S.

Product Owner

> "Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7113185)

YG

You G.

IT Intern

> "I used it to try and set-up my own email server essentially, but managing an email server was harder than I expected"

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6617249)

RP

Raxit P.

Programmer Analyst

> "Excellent detailed insights with filter options to track emails/SMS to customers and comprehensive Analytic features like delivery rates..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6752986)

SB

Sevval B.

Artist

> "Sometimes I have to double-save when editing dynamic templates, which can be a bit annoying."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6813299)

MS

Martina S.

VP

> "It’s easy to get started and works well on the surface, but over time you notice the difference between expected and actual results,..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7134311)

John W.

CEO

> "The “expert” on the other end had the audacity to insist that I must log into the account to disable the IP block feature."

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138)

HA

Hayley A.

Marketing Manager

> "Sending individual email campaigns is simple and their design editor is easy to use as a non technical user."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7123963)

John W.

CEO

> "Sounds sophisticated, right? Except, here’s the kicker: if you dare to use a different device or a new ISP, you’re immediately blocked..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138)

JK

Justin K.

Owner

> "The ability to format emails and build automations was straightforward for our simple use case."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6865606)

TH

Tyler H.

CEO

> "We've used SendGrid for nearly 3 years now, and out of nowhere, this weekend they suspended our services claiming our account was..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6641417)

RP

Raxit P.

Programmer Analyst

> "it has some very useful features like open rates and unique customers to track progress of the campaigns."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6752986)

VR

Verified Reviewer

CEO

> "Terrible service, it worked in testing mode, and so I purchased their subscription, after I deployed my website to product env, it..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4988981)

MS

Michelle S.

Developer

> "They provide a lot of pre-made templates and designs that are modern and perfect for our marketing team."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6825957)

JM

Justin M.

Contractor

> "Had they told me I could have upgraded in time, instead i lost a bunch of customers because of it."

[See full review](https://www.capterra.com/p/204113/SendGrid/#SoftwareAdvice___6881515)

VR

Verified Reviewer

Board Member

> "I like that the pricing is determined by the number of emails you send, which works out free for small organizations."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6557057)

FO

Fernando O.

Admin

> "It took SendGrid support 3 day to get back to me."

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___7001390)

Babatunde O.

SEO Marketer

> "SMTP was faily easy to set up anf sendgrid provided API to connect email function to my wordpress sites without stress."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6789371)

ID

Irina D.

CTO

> "The design template library versioning can be confusing"

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6631848)

MS

Michelle S.

Developer

> "SendGrid allows an interface for non-technical people at my company."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6825957)

TH

Tyler H.

CEO

> "This unexpected and unwarranted outage impacted our clients and operations."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6641417)

AH

Ahliman H.

Full-Stack Developer

> "SendGrid is a reliable option, like other providers, when looking for a free or paid SMTP service."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6599078)

John W.

CEO

> "Yes, you read that right: log in to an account from which I was explicitly locked out. "

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138)

Babatunde O.

SEO Marketer

> "Its very easy to set up email funnels with sendgrid plus the inbox delivery high and spam rate is low."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6789371)

MH

Mohammad H.

Inbound marketing specialist

> "Support and UI are frustratingly poor and not friendly"

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6636245)

PT

Paul T.

The Bank Agency Ltd

> "Integrated directly (and was recommended) by Replit for a vibe coded project."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7005960)

BH

Ben H.

Head Honcho

> "At the time of my use it was lacking some features like detailed list segmentation / tagging of contact."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5021613)

BT

Bill T.

Developer

> "As a result, we can use SendGrid with many sites to improve email deliverability within Wordpress for free, and it's still affordable if..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6241551)

GA

Gideon A.

Frontend Developer

> "The customer is weird, they didn't approve my account for whatever reason, no explanation, I sent mail and still no explanation, they..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5070060)

KM

Karl M.

EVP

> "The core functionalities work as expected and have delivered measurable results for our marketing team. "

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343)

ND

Nik D.

Director

> "After years of spending thousands of dollars a month we are suddenly and without warning, "temporarily" blocked from sending emails..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5092970)

Damien B.

Creative Director

> "We just really used it to connect it for GrooveMail users."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6529235)

John W.

CEO

> "Too busy to care about their customers or even pretend to provide support. "

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138)

MH

Mohammad H.

Inbound marketing specialist

> "Scalable email delivery for larger campaigns."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6636245)

Russell J.

CEO

> "SendGrid is the worst vendor in our tech stack, stay away"

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6737255)

VR

Verified Reviewer

Senior software developer

> "It provides a lot email customization."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6645642)

PK

Pranjal K.

Co founder

> "Use it for its top notch deliverability, reporting and analytics as no other application even comes close to it in these areas but as a..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3965453)

VR

Verified Reviewer

Lead Engineer

> "Sending email without getting inside spam is best thing."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6691951)

FO

Fernando O.

Admin

> "Terrible customer support. "

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___7001390)

DS

Darren S.

Product Owner

> "It is easy to set up and use."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7113185)

Marco S.

IT Administrator

> "The bad thing is that the IP must be changed so that the mails are not classified as spam and reach their recipients, there are things..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3856012)

AS

Antonella S.

Owner

> "it has a free plan and no credit card required"

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6670304)

AP

Ashley P.

Assistant to Founder

> "Right now that is not possible and it along with the elements, must be configured in the designer within the platform."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5076926)

LT

Lucia T.

Customer Experience Manager

> "It handles email marketing really well and SendGrid has all we need."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6483257)

Jennifer W.

Human Resources Generalist

> "There is no consistency in the percentages of emails opened or clicked."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5031340)

PT

Paul T.

The Bank Agency Ltd

> "A really complete product but with a super simple interface."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7005960)

VR

Verified Reviewer

Founder

> "Our Email/domain strength started decreasing and emails started to land in spam for which we tried various methods but on changing..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3689149)

FD

Fernando D.

CTO and General Manager

> "The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line of..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6021884)

VR

Verified Reviewer

Executive Director

> "After using it for more than a year, we still have to resort to manually paying our invoices every month and type in our credit card..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4590233)

CP

Charlie P.

Director

> "We've never had an issue with our SendGrid e-mail service, and has been incredibly reliable."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6568344)

ND

Nik D.

Director

> "Hours of no communication on their support ticket that suspended our account."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5092970)

KM

Karl M.

EVP

> "We used their email marketing tool for over 5 years and have found their solution to be reliable. "

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343)

GJ

Gustavo J.

Marketing Manager

> "I had several problems in sending due to differences in the database."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6184244)

DS

Davide S.

Content Creator

> "I really like the ease of use, for various projects I have found it easy to implement for sending emails to confirm the user."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6805196)

Ben U.

Marketing Automation

> "The support seems to be slow to respond at times and/or not very effective."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6113697)

MW

Madeleine W.

Web Designer

> "After connecting SendGrid to my WordPress installation the notification emails for my web forms send without any issue."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6251134)

Danny M.

Marketing Manager

> "It made it hard to determine which campaigns were actually successful."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6220669)

KM

Karl M.

EVP

> "Their customer support has been decent and met the SLA's stated on our contract."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343)

Danny M.

Marketing Manager

> "After SendGrid was acquired by Twilio, we saw a downgrade in service."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6220669)

Jennifer W.

Human Resources Generalist

> "Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid consistently..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5031340)

MC

Mohamed C.

Lecturer

> "Actually, I become slow to recommend SendGrid due to its limited features of contact management; it does not provide many options..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4435202)

JA

Joe A.

COO

> "As long as you don't have an issue and need CS their tech works great and have a good value proposition. When I can find another company..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___5050178)

BM

Brandon M.

CMO

> "Appalling service, I genuinely have no idea how these people even have customers to begin with if one can't even sign up...."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5001707)

CP

Charlie P.

Director

> "Really easy to setup and integrate into our existing application and user flow."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6568344)

PK

Pranjal K.

Co founder

> "Campaign automation, segmentation of contact lists are severe drawbacks of this application."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3965453)

AP

Ashley P.

Assistant to Founder

> "We primarily utilize SendGrid to send SingleSend marketing emails and have been able to do so with great success."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5076926)

VR

Verified Reviewer

Software Developer

> "The documentation can be a bit lacking sometimes, often you need to rely on third party information, which isn't inherently bad, we are..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4579208)

Ava T.

Marketing Operations Analyst

> "The email list segmentation feature, which allows us to trigger email engagement based on user behavior within our app, has had a..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4740514)

Leena S.

Product Lifecycle Management Specialist

> "This requirement has limited the ability of non-technical team members on my team to use Sendgrid on their own."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4307727)

AN

Anouar N.

Marketing Online in Youtube All Social Media

> "It gives free trial packages for life, 100 emails per day, and it has an SMTP feature that can be linked with a programEmails can be..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4754606)

VR

Verified Reviewer

CTO

> "Stay away from this service, any other service would be better for your business and sanity."

[See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___4956850)

VR

Verified Reviewer

New Business Account Manager

> "It provides free trial packages for life, 100 emails every day, and an SMTP feature that can be linked with a program."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4846909)

LK

Liam K.

Product Marketing Manager

> "We lost our password and a team member left, which made it difficult to change some of our automated emails"

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4577846)

IC

Isha C.

Content Head

> "Customizable market emails with an editor that works using drag and drop.- Better email delivery than other platforms as it has..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4627483)

IP

Isak P.

Developer

> "We had problems with our delivery rate with a lot of mails not arriving or ending up in junk."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3932878)

PP

Prem P.

Freelancer

> "Inbuilt features of html template and drag and droop builder is best for creating responsive email templates for email marketing..."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4531190)

RF

Regina F.

Manager

> "It took me a bit to know where to find my API keys to integrate with some software I use. "

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4329740)

VR

Verified Reviewer

Digital Marketing Coordinator

> "I like the interface and user friendliness."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6428708)

Vance W.

Digital Marketing Head

> "SendGrid always has issues with delivering emails to Yahoo, Outlook, Hotmail, MSN, etc., so that's always a pain."

[See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4861661)

[View Reviews](https://www.capterra.com/p/204113/SendGrid/reviews/)

## User interface

[Brevo](https://www.capterra.com/p/132996/brevo/)

4.62 (3,489)

4.18 (753)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Brevo

Top features

38/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/132996/brevo/#features)

SendGrid

30/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/204113/SendGrid/#features)

### Recognition

Brevo is recognized as a top-rated tool in 4 Capterra Shortlist reports

SendGrid is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Brevo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

SendGrid

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Brevo

-   By Sendinblue
-   Located in France
-   Founded in 2012

SendGrid

-   By Twilio
-   Located in United States
-   Founded in 2008

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$9/month

4.5

Features

4.5

4.6

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/132996-147415/brevo-vs-EmailOctopus)

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.18 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$15/month

Price

$15/month

4.1

Features

4.5

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-204113/ActiveCampaign-vs-SendGrid)

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/)

$9/month

Price

$17/month

4.5

Features

4.7

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-198994/brevo-vs-Systeme)

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.18 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/)

vs

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (316)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

$15/month

Price

€4/month

4.1

Features

4.2

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/204113-253223/SendGrid-vs-Zoho-Campaigns)