# Compare Brevo vs Google Ads 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Brevo and Google Ads based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/132996-213339/brevo-vs-Google-Ads --- # Brevo vs Google Ads Features and Cost Comparison Last updated May 14th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: BrevoGoogle Ads2/4 selected [Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,007)](https://www.capterra.com/p/213339/Google-Ads/reviews/) [## Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $9.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.5 Reviews Sentiment Based on [3,439 reviews](#user-reviews) Positive 3,239 Neutral 117 Negative 83 [## Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,007)](https://www.capterra.com/p/213339/Google-Ads/reviews/) Starting Price Contact vendor Value-for-Money 4.2 Functionality 4.4 Ease of Use 4 Customer Service 3.9 Reviews Sentiment Based on [1,007 reviews](#user-reviews) Positive 904 Neutral 59 Negative 44 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 3,902 reviews from campaign management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 87%Fit High performer Feature ratings Email Management 4.7 Contact Management 4.5 Contact Database 4.4 Campaign Planning 4.6 Campaign Analytics 4.5 \--%Fit Missing features Feature ratings Email Management NA Contact Management NA Contact Database NA Campaign Planning 4.3 Campaign Analytics 4.4 User satisfaction User satisfaction 4.6 User reviews[3,439](https://www.capterra.com/p/132996/brevo/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.5 Customer support 4.5 User satisfaction 4.4 User reviews[1,007](https://www.capterra.com/p/213339/Google-Ads/reviews/) Ease of use 4.0 Functionality 4.4 Value for money 4.2 Customer support 3.9 Price starts from Price starts from $9Usage Based, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Brevo is used by entrepreneurs, ecommerce retailers, marketers, sales teams, developers, agencies, and enterprise organizations. Best for Businesses of any size & type who are looking to advertise online. ## User reviews Pros & cons BK Blerta K. Language Instructor > "The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7119704) AL Amanda L. Head of Marketing > "The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142092) VR Verified Reviewer Owner > "Email campaign creation, contact management, automation, and reporting are all in one place, which made it efficient to manage our marketing activities." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480) VR Verified Reviewer Owner and Administrator > "The main downside is that suspension messages could be clearer. When a transactional SMTP account is suspended, it can be stressful for a small business because important platform..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693) CL Cristiano L. CEO > "It´s a complete Marketing platform with the resources I need for my SaaS. In one platform I have CRM, Automation, SMTP, whatsapp, Deals and more." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7126987) FR Frank R. Billing Specialist > "There are some valid engagement data that is flagged strangely and that confuses me when I go through campaign performance that relates to billing." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7133142) SB Stefano B. Founder and CEO > "The customization capabilities have allowed us to create workflows that match our exact processes rather than forcing us to adapt to rigid system limitations. While the webhook..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7014349) SM Sherry M. Executive Manager > "We also may get unsubscribes that do not realize we use Brevo for informational purposes and not just marketing and we get concerned the guests may no longer get pertinent emails." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7116190) AM Antoine M. Marketing advisor > "You can create campaigns, manage contacts, automate emails and even use SMS tools." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7143128) AS Andreas S. Co-founder > "Pricing not very transparent, still no idea what the difference between the free & starter plans is. If you have more than 500 subscribers, it gets expensive." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7140818) SG Sebastian G. coo > "The drag-and-drop email builder is ituitive, and the automation workflows make it simple to create personalized experiences for different customer segments." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828497) MT Marios T. President > "The interface can feel cluttered and not very intuitive, especially when navigating between campaigns, contacts, and automation." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7118246) VR Verified Reviewer Owner > "The platform offers useful tools for email marketing, contact management, and campaign tracking." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480) AP Anil P. Founder > "The inability to find how to use transactional emails, as each click on transactional->templates redirected to campaigns->templates." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6822712) TV Tuananh V. Marketing > "I also appreciate having multiple features (email, SMS, CRM) in one place, which promises to save time and effort in the future. While it's still too early to give a deeper assessment..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6852296) Lauren R. Owners > "With migration of our database to Brevo, we lost several hundred contacts bc they were from Gravity forms outside of the “allowed timeframe” I did feel that this hurt us in the..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6856016) Clare P. WordPress Development Lead > "Brevo's delegated account access means that my clients can take care of simple tasks by themselves, and I can easily access their account if they need help with more technical tasks." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7036177) DrJohnCobin C. Manager > "I signed up because I want to do mailings to thousands of Baptist churches and hundreds of others for my businesses. But I found that you do not permit such things." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446) Roman J. onwer > "When we ran into difficulties, the support team helped us with advice and opened our eyes to the fact that it’s not just about the quantity of emails sent, but also about the content..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7093439) RG Renato G. Cofounder > "The SMS confirming my phone number never arrived, so I had to use the chat to resolve a problem that could have been easier to resolve." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097771) Faydra D. F. Most-Things Web Consultant > "I primarily use Brevo as a tool so that I and my clients can receive transactional emails through our WordPress sites, and it's outstanding for that." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7029342) JG Jerzy G. DJ, Producer and Remixer > "when sending a campaign having a limited amount of mails to send, there is a big inconvenience: if let's say your monthly limit is 300, you might want to select 2 contact categories..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6470031) GR Gustavo R. Chief Enthusiast > "Very generous free plan (300 e-mail messages per day which can not only be used for e-mail marketing, but also for transactional e-mails and SMTP sending)." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6827819) CL Cristiano L. CEO > "Some time there are new functions that I wasn´t using that don´t work fine, new configurations, but the support can solve in time." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7126987) RS Radenko S. CEO > "Positive, good support service, tools necceserz to start and run zour email campaigns, segmentatyion is good, good repaort even in the free plan" [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7079068) FR Frank R. Billing Specialist > "There is inconsistency in spam filtering of incoming campaign analytics." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7133142) Henrique de Souza R. Head of Customer Success > "I really like Brevo because it's easy to create templates and integrations, and it also allows you to view logs in real time." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7117568) AV Arnaud V. Founder > "The editor can be tinkering if you want to work with conditional variables and specific layout/styles. But maybe I'm overcomplicating my logic in the e-mails too..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7005928) LW Llewellyn W. Media and Communications Manager > "Additionally, setting up workflows and managing subscriber lists is straightforward, helping users save time and focus on engaging their audience effectively." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828150) MK Max K. CEO > "I think Brevo has an overly sensitive algorithm related to email deliverability and customer engagement." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7046744) WD Warren D. Marketing Manager > "affordability, we do not send a huge number of emails out per month but do have a lot of contacts across several entities and Brevo's fix rate monthly account works very well for us." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6883558) Renan D. Founder > "I like least about Brevo is the loading of unnecessary resources in e-commerce, the lack of clarity about the billing process, and the limited automation features for push..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6500673) NO Naj O. Digital CRM > "We appreciate the intuitive and comprehensive features the most, especially how easy it was to manage email campaigns, segment audiences and track analytics in one place." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7050024) CG Charles G. Owner > "The biggest pain point so far seems to be process for adding new individual contacts. Because Brevo offers many features beyond emailing, it means that adding a new contact involves a..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6778102) KB Konrad B. Fundraiser > "Brevo allows me to do my most important part of work - be in a constant contact with the donors of my organisation." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933) JS Joao S. Team leader > "The user interface can be confusing at times and not very user-friendly, which occasionally makes simple tasks take longer than they should." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7049987) KB Konrad B. Fundraiser > "Marketing campaigns allow me to send my most important messages for the donors of my organisation." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933) SG Sebastian G. coo > "Some parts of the interface feel a bit clunky or uninuitive, especially when navigating between campaigns, contacts, and automation workflows." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828497) SC Simone C. Writer > "I use it to send out my noncommercial newsletter about writing. Both the stats and the way they're presented are very helpful in my understanding my public." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6852183) LC Lucy C. Business Technology Consultant > "When using a popup form it is not possible to customise the URL for double opt-in subscribers." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6853381) AH Adrian H. CEO > "There are simple ways to set up forms within the interface that allows sign-up connection without the need to use any other form plugin." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7003130) RA Richard A. Secretary > "There are restrictions on sending emails that I didn’t know about when I registered" [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7139214) RCR Rodel C R. Journal Editor > "Segmentation, templates, and scheduling aid us to notify authors and reviewers adequately with good value, without aggressive learning curves." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6877106) PD Paul D. Operations Manager > "The cost of the packs is quite high, so make your subscription work for you, can get expensive if your database fills up" [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6821044) VR Verified Reviewer Owner and Administrator > "Overall, I would recommend Brevo for small businesses that need reliable transactional email and useful delivery logs, especially if they are starting with modest email volume." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693) OA Odueki A. CEO > "Some users might not like or could find it limiting due to the learning curve — especially when it comes to setting up workflows, lead scoring, and tagging." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6854447) GM Giulio M. CEO > "I'm using Brevo from almost 5 years, it simplify at the most my needs to make campaigns to have more leads, even for wide or very small numbers of sendings." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7024863) DrJohnCobin C. Manager > "Lots of service interruption due to internal policy of Brevo not clearly explained before purchase.!!" [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446) BY Bahnas Y. Project Manager > "The layout is clean and the tools are organized in a way that makes sense even if you are not deeply experienced with email platforms." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7048165) MN Muna N. Designer > "Occasional delays in email delivery or reporting may occur." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7083179) IB Ilenia B. Marketing Automation manager > "The automation features are particularly interesting because they allow you to manage the database with internal actions as well as automate external communications via email or SMS." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6495091) VR Verified Reviewer Marketing Executive > "The email template customization options are limited and less visually appealing." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7004529) VR Verified Reviewer Graphic Designer > "Overall, Brevo is a solid email marketing platform that is user-friendly for designers, offering a quick way to create attractive campaigns and manage client communication, but it may..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6575696) EL Eddy L. Founder > "Campaign builder and pre-configured campaigns are sometimes confusing and most of the time not inline with our cms." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6823451) MM Michele M. Operations Manager > "Not only did it allow us to mass mail to all our clients weekly news letters which cut our time in half but it also incorporates many other wonderful features that we were able to..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6680142) MW Mark W. Owner > "Payments can fail and during the weekend, support can be slow." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7080740) AK Anuj K. President > "Bravo allows us to merge our mailing lists and prepare the newsletter via the platform." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6817603) HPK Himadri Protim K. MD > "I haven't been able to find the merging option, which would allow me to avoid repeating the contact entry twice." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6839277) KE Khalid E. Founder > "It saves time and offers fantastic features like multiple mailing lists, easy-to-run advanced campaigns, seamless integration of web interfaces and chat elements, and highly..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6501425) AB Arthur B. Product Manager > "I also find the pricing model somewhat unclear; most of the support tickets I’ve opened were to clarify doubts about how pricing works." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6824051) OT Ojo T. Copywriter, Mobile and Web developer, Data analyst > "I did so for but for Brevo, I unconsciously dived into it, started checking around and within 10 minutes I got a hang of what it does and how it was perfect for my needs(which is a..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6493808) LS Luke S. Marketing and Web Admin > "If you have a large list of contacts which is not up to date, you could get your account suspended for having to many unsubscribed contacts." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6730381) UJ Umer J. Corporate Sales Manager > "I recently run an email campaign for our upcoming webinar and Brevo helped me to design a really eye-catching design for that." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6815114) VR Verified Reviewer Owner > "The contact and recipient count was sometimes confusing." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480) HG Hannah G. Design and Projects Marketing Manager > "We made the switch to Brevo from a well-known large e-marketing platform and we found the ease of use better, the design capabilities better and the quality of customer service..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6409130) FG Fernando G. Owner > "automating email blasts and social media posts isnt a capability that it currently has." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6859549) KB Konrad B. Fundraiser > "Free plan for unlimited contacts with not so small amount of e-mails per day (300)." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933) FS Frhan S. Clara > "Many messages end up in spam, making them invisible and failing to achieve the campaign's goal." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6819999) DK Dhaval K. SR BDE and Consultant > "The best thing they have taken care of is when you draft your email you can have a mobile as well as desktop version that how your email would look like so these are small things that..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6465254) MnM Mônica M. GMT > "Since I am still learning, I sometimes find the automation features a bit confusing to set up." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7098560) Attila P. Owner > "Brevo handles both my transactional emails and marketing newsletters reliably, and the setup was straightforward." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141767) MD Mo D. Marketing Associate > "Sometimes the functionality of moving certain elements in the email can be cumbersome." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6857443) UG Ulysses G. CTO > "For a company like ours with a large contact base and varied use cases, it's helpful to have a platform that handles multiple tasks under one roof." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6854937) AM Antoine M. Marketing advisor > "Some advanced features are less deep than very premium competitors." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7143128) TM Tiffany M. CEO > "My overall experience with Brevo has been positive—effective spam blocking with room for improved notifications." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7044028) YZ Yoav Z. Director > "Also pricing feels a bit confused: for example, looks like it's more worthwhile to stay on a free package than move to pay as you go because you lose your free allocation?" [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6814343) VR Verified Reviewer Web Developer > "The platform is very intuitive, and the documentation is extensive, so I can usually find everything I need without contacting support." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7054728) AB Arthur B. Product Manager > "There are also occasional stability issues — I’ve been locked out of the platform at times when I really needed access." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6824051) VR Verified Reviewer Owner and Administrator > "Brevo’s free transactional email service is very useful for a small online teaching platform like mine." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693) CB Christian B. CEO > "What I disliked about the platform is that, due to the fact that it is a multi-tool platform, it takes a few hours to learn how to use it well." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828871) [View Reviews](https://www.capterra.com/p/132996/brevo/reviews/) Zach P. Marketing Coordinator > "The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083) Michael Z. Owner > "For a small or growing music business, it can feel complex and time-consuming to manage effectively without experience." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332) NR Nuria R. Community Manager > "Google Ads is very valuable helping control budget, optimize keywords, and track conversion that increase conversion." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7062904) KN Kyle N. Owner > "The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6408324) Zach P. Marketing Coordinator > "Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083) AW Adrian W. Fleet Operative > "It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555) Michael Z. Owner > "It provides strong intent-based traffic, which makes it easier to attract potential students who are already interested." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332) VR Verified Reviewer Marketing Director > "Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) NP Nolan P. Account Manager > "The platform offers robust security features and open subscription billing that helps control the budget." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6886653) VR Verified Reviewer Marketing Director > "I dislike how they got a rid of the monthly trending data in the keyword planner." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) Zach P. Marketing Coordinator > "For any digital marketer having Google Ads as part of your advertising strategy is a must." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083) VR Verified Reviewer Marketing Director > "The YouTube side especially, is annoying since you can't target specific channels anymore." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) VR Verified Reviewer Digital operations executive > "How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181) VR Verified Reviewer Digital operations executive > "The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181) Michael Z. Owner > "Overall, it’s effective but best suited for a structured, actively managed marketing strategy rather than a passive channel." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332) MG Matyas G. Head of digital > "It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6612248) KC Kyle C. CMO > "They make it easy to analyze and process the data from my ads." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334) HK Heather K. Massage therapist > "They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6144725) AT Alex T. User Acquisition Analyst > "Google is one of the top performing ad networks so it should be one of the first ad networks to be tested." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309) Allen C. Broker > "I was charged for the calls and then told I would get a credit back to my credit card as all of these calls were recorded. " [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) AM Advaldo M. Director > "Creating a simple campaigns takes a few minutes, and reports are easy to get and understand. If you are stuck there are a lot of..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733) RJ Royce J. Technology and Process Manager > "Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6508371) LE Lucie E. Customer Service Consultant > "It offers many fine tune settings for campaigns witch can increase the results and make every campaign more cost effective." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6598839) VR Verified Reviewer Marketing Director > "Your ads can show up in places you really don't want." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) LW Lee W. Manager > "The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6366172) CM Carlos M. Junior Marketing Officer > "Another thing that could potentially hurt your company is the cost of running campaigns, especially in competitive industries." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) FO Feraud O. Owner > "The best way to get your local business in front our people searching for what they have to offer." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6859789) Allen C. Broker > "I received countless sales calls from vendors trying to sell me something rather than customer contacting me for my services." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) CM Carlos M. Junior Marketing Officer > "I appreciate the ability to budget, monitor results, and optimize campaigns in real-time." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) LA Lee A. Photographer > "There seem to be so many tricks to optimizing ads, it’s a bit overwhelming at first." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6391084) KC Kyle C. CMO > "Google Ads is easy to set up and provides great analytics and reporting." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334) JK Jatin K. Marketing Manager > "It can become expensive very quickly if not managed properly." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334) Atalay C. Senior Manager, SEM and Paid Social > "I think it is ahead of paid social platforms due to the lack of bugs on the platform, many changes and ease of use." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6813748) Allen C. Broker > "complete BS and this is a large enough company that My bank would trust a credit from such entity." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) CM Carlos M. Junior Marketing Officer > "This has allowed me to expand my reach, exposure and brand presence; ultimately helping grow my business." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) Samuel I. Founder and CEO > "Google may not approve Adsense on your web app due to many reasons." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6355013) JK Jatin K. Marketing Manager > "It is a very Good experience with the google ads for the lead generation process in It company." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334) Allen C. Broker > "I am not a happy customer and will seek relief if this is not resolved in short manner. If anyone else is experiencing this..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) AT Alex T. User Acquisition Analyst > "Google ads is great, and Google ads performance is great." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309) HH Haylie H. Relationship Director > "It is a lot of data and hard to analyze without proper training." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251) AW Adrian W. Fleet Operative > "Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555) Abdelkarim T. Solar and renewable energy technician > "Automatic settings aren't as successful in my experience, resulting in a lot of wasted spending on experimental campaignsMoreover,..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4833663) RP Rachel P. Office Manager > "The process of setting up an ad can seem overwhelming, but Google Ads walks you through the steps so that you don't miss anything." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6313676) GM George M. Manager > "Creating campaigns is not easy on the advanced mode." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6334352) LAO Leslie Anne O. Sales Account Manager > "Of course in promoting your business you have to gamble through paying Ads tool just like Google Ads but one thing I like the most..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774) MB Morgan B. Director of Operations > "Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6221086) RP Rachel P. Office Manager > "Google Ads help us reach customers that we wouldn't normally reach on a normal basis." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6313676) AM Advaldo M. Director > "For small businesses, it can be a little expensive." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733) CM Carlos M. Junior Marketing Officer > "It has played a huge role in pulling traffic to my website and leads." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) Ninos M. Creative Director > "Can be costly if not optimized right." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063) Miguel G. Senior Web Designer > "With Google Ads, we can gain a lot of traffic and customer conversions." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6377952) Ninos M. Creative Director > "For beginners , it might be overwhelming to start with." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063) TM Thamsanqa M. CEO > "Google ads gives users the room to focus on the people who are searching for their businesses offers, this can help in product sales..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4821578) LC Laura C. Owner > "I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6202138) HH Haylie H. Relationship Director > "Having a google ads account is probably the most important thing for you to have to show an online presence." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251) Yavuz Selim E. CEJ Strategy & Orchestration Expert > "For small operations it is not the best option because it needs more work to find the right audience for advertising." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110) BAF Bogdan Alexandu F. Stock Manager > "Overwall, Google Ads is the best place to advertise products and get more leads." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291) TM Thamsanqa M. CEO > "its mostly does not generate more clicks or does not reach out to more clients then other applications." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4821578) Yavuz Selim E. CEJ Strategy & Orchestration Expert > "We have been working with Google Ads for a long time and it has been a reliable source of advertising for our company since we can..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110) CB Constanza B. Owner > "Google verification process for sole proprietor is excessively cumbersome." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4811144) BAF Bogdan Alexandu F. Stock Manager > "Getting leads for your products with Google Ads is simple, and the return on investment is high." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291) ClI Célia I. performance marketing specialist > "The downside of Google Ads is the potential for high costs, especially if not managed carefully." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759) VR Verified Reviewer Digital operations executive > "It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for multi-platform advertising" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181) LG Lloyd G. Marketing Executive > "Less options for lower spend customers and harder to run awareness and educational ads" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998) Arjun S. Founder > "It is one of the best way to advertise products and services for yourself or your clients." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6463194) ClI Célia I. performance marketing specialist > "Additionally, the learning curve for beginners can be steep, requiring time and effort to master effectively." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759) AF Aline F. Journalist > "The tool is very useful and really helps in creating memorable ads." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6303213) VR Verified Reviewer Web Developer > "They change their interface frequently which is confusing for both merchants and marketers." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5022627) MK Mercy K. Digital Marketing Manager > "Its the fastest marketing strategy in place and still very affordable." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833002) Mark B. online marketeer > "Sometimes slow interface, less insights are given over the years" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6242769) CK Carol K. Web Designer and Content Writer > "We design websites, create content, and help clients enhance their online presence through marketing campaigns." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5076049) EL Emil L. Internet marketing/Graphic Designer > "The pay-per-click model, which can be expensive depending on the sector you work in and the level of advertising space competition,..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4454804) DPH Daniela Petronela H. Sales Manager > "When you want to get more sales Google Ads is the best option." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6325608) LS Lucas S. Owner > "To create app is costly, the amount that is paid for ads is too much, it should be reduced as it makes my business to run at loss." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4251811) VM Vincenzo M. PPC Specialist > "Recommendations: Help you to improve the optimisation score." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6654391) AM Angela M. Owner > "Customer support has fallen by the wayside lately - Numerous calls from "Google Reps" are annoying" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073050) HK Hamza K. Marketing Digital > "I found the platform powerful for achieving my advertising goals, with a range of targeting and performance tracking tools." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6263680) VC Victor C. Internet Consultant > "Support for small clients is almost non existent." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4988565) AR Adam R. Digital Manager > "Easy to start using and it provides a simple option for reaching a large audience with relevant needs." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6785730) SS Sandeep S. Business Development Associate > "With fewer alternatives, it's certainly gotten more troublesome for genuine publicizing pros to do successfully." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4849700) [View Reviews](https://www.capterra.com/p/213339/Google-Ads/reviews/) ## User interface 4.62 (3,439) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) 4.44 (1,007) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Brevo Top features 40/50 - A/B Testing - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Channel Management - Click Tracking - Contact Database - Contact Management - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Reports - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Templates - Engagement Tracking - Event Marketing - Event Triggered Actions - Generative AI - Lead Capture - Lead Generation - Lead Management - Monitoring - Multi-Campaign - Multi-Channel Marketing - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting & Statistics - Social Media Integration - Social Promotion - Template Management - Third-Party Integrations [See all features](https://www.capterra.com/p/132996/brevo/#features) Google Ads 13/50 - A/B Testing - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Channel Management - Click Tracking - Contact Database - Contact Management - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Reports - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Templates - Engagement Tracking - Event Marketing - Event Triggered Actions - Generative AI - Lead Capture - Lead Generation - Lead Management - Monitoring - Multi-Campaign - Multi-Channel Marketing - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting & Statistics - Social Media Integration - Social Promotion - Template Management - Third-Party Integrations [See all features](https://www.capterra.com/p/213339/Google-Ads/#features) ### Recognition Brevo is recognized as a top-rated tool in 4 Capterra Shortlist reports No recognitions have been awarded to Google Ads ### Deployment & support Brevo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Ads Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Brevo - By Sendinblue - Located in France - Founded in 2012 Google Ads - By Google - Located in United States - Founded in ## Popular Comparisons [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $9/month Price $13/month 4.5 Features 4.4 4.6 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-132996/MailChimp-vs-brevo) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,007)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $10/month 4.4 Features 4.5 4.0 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-213339/MailerLite-vs-Google-Ads) [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $9/month Price $15/month 4.5 Features 4.5 4.6 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,007)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.4 Features 4.4 4.0 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-213339/MailChimp-vs-Google-Ads) [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $9/month Price $12/month 4.5 Features 4.2 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-132996/Constant-Contact-vs-brevo) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,007)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.5 4.0 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-213339/ActiveCampaign-vs-Google-Ads) [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $9/month Price $10/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-136603/brevo-vs-MailerLite) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,007)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.4 4.0 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/171840-213339/HubSpot-Marketing-vs-Google-Ads) [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $9/month Price $9/month 4.5 Features 4.5 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/132996-147415/brevo-vs-EmailOctopus) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,007)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Contact vendor for pricing Price $9/month 4.4 Features 4.5 4.0 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-213339/EmailOctopus-vs-Google-Ads) [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $9/month Price $17/month 4.5 Features 4.7 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-198994/brevo-vs-Systeme) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,007)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Contact vendor for pricing Price $16/month 4.4 Features 4.5 4.0 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153508-213339/Omnisend-vs-Google-Ads)