---
title: "Compare Brevo vs iContact 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Brevo and iContact based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/132996-221118/brevo-vs-iContact"
page_type: "comparison"
language: "en"
---

# Brevo vs iContact Features and Cost Comparison

Last updated August 26th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrevoiContact2/4 selected

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,512)](https://www.capterra.com/p/132996/brevo/reviews/)

[iContact](https://www.capterra.com/p/221118/iContact/)[4.5 (604)](https://www.capterra.com/p/221118/iContact/reviews/)

[## Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,512)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [3,512 reviews](#user-reviews)

Positive

3,311

Neutral

117

Negative

84

[## iContact](https://www.capterra.com/p/221118/iContact/)[4.5 (604)](https://www.capterra.com/p/221118/iContact/reviews/)

Starting Price

$14.00/month

Value-for-Money

4.4

Functionality

4.2

Ease of Use

4.4

Customer Service

4.6

Reviews Sentiment

Based on [604 reviews](#user-reviews)

Positive

545

Neutral

50

Negative

9

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### Bitrix24

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,954 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

84%Fit

High performer

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.6

Email Tracking

4.6

Customizable Branding

4.3

Customer Segmentation

4.4

73%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.9

Email Tracking

4.5

Customizable Branding

4.8

Customer Segmentation

\--

User satisfaction

User satisfaction

4.6

User reviews[3,512](https://www.capterra.com/p/132996/brevo/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.5

User satisfaction

4.5

User reviews[604](https://www.capterra.com/p/221118/iContact/reviews/)

Ease of use

4.4

Functionality

4.2

Value for money

4.4

Customer support

4.6

Price starts from

Price starts from

$9Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$14Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Brevo is used by entrepreneurs, ecommerce retailers, marketers, sales teams, developers, agencies, and enterprise organizations.

Best for

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

## User reviews

Pros & cons

BK

Blerta K.

Language Instructor

> "The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7119704)

SK

Samuel K.

Creative and Technical Director

> "The email template library and drag-and-drop editor can feel a bit rigid and clinical compared to some of the more design-focused competitors. While it is completely capable and..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7166228)

GM

Geet M.

Founder

> "Some other very useful features include finding out about invalid contacts, being able to look at emails that bounced, scheduling the emails in advance and the option to add an..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7165945)

AL

Amanda L.

Head of Marketing

> "The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142092)

GL

Gabriel L.

Owner

> "First, the breadth on one platform: email, SMS and WhatsApp, with a genuinely usable API and a data model flexible enough to run a real first-party CRM — custom attributes,..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7183734)

LB

Leen B.

Marketeer

> "The newsletter layout interface is a bit complicated, for example the whole margins settings that can be convoluted because you can set them at so many levels in blocks."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158021)

VR

Verified Reviewer

Owner

> "Email campaign creation, contact management, automation, and reporting are all in one place, which made it efficient to manage our marketing activities."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

VR

Verified Reviewer

Owner and Administrator

> "The main downside is that suspension messages could be clearer. When a transactional SMTP account is suspended, it can be stressful for a small business because important platform..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

CL

Cristiano L.

CEO

> "It´s a complete Marketing platform with the resources I need for my SaaS. In one platform I have CRM, Automation, SMTP, whatsapp, Deals and more."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7126987)

IH

Imre H.

Software Engineer

> "Our first large campaign was suspended because our imported database contained many outdated emails, and the reactivation process was stressful at first, although support eventually..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7151013)

IH

Imre H.

Software Engineer

> "The support team also provided useful deliverability details, such as hard bounce rates, bad MX addresses and role-based email issues."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7151013)

GL

Gabriel L.

Owner

> "The account-protection process, while ultimately fair, is abrupt for a first-time sender. Because Brevo runs on shared IPs, a single early campaign to a poorly-validated list can..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7183734)

TJS

Tobi Joshua S.

Software Lead

> "So far, the account setup and domain authentication process have gone well, and the customer support team was responsive and professional throughout the verification process...."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7187078)

IH

Imre H.

Software Engineer

> "Bulk deletion and list cleanup are not as smooth as expected, and some parts of the import and field mapping workflow could be clearer."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7151013)

AM

Anna M.

Customer Service Agent

> "We use Brevo as a free-access CRM and for some campaign and purchase confirmation emails. For people who struggle with standard solutions available out there, or just need something..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7159151)

FR

Frank R.

Billing Specialist

> "There are some valid engagement data that is flagged strangely and that confuses me when I go through campaign performance that relates to billing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7133142)

SB

Stefano B.

Founder and CEO

> "The customization capabilities have allowed us to create workflows that match our exact processes rather than forcing us to adapt to rigid system limitations. While the webhook..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7014349)

Bekkah M.

Webmaster and Marketing Manager

> "Like wanting to delete non-subscribers simply by deleting a list but finding I needed to use one of many confusing filters or to delete by selecting them one at a time from contacts..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

AM

Antoine M.

Marketing advisor

> "You can create campaigns, manage contacts, automate emails and even use SMS tools."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7143128)

LAW

Lee-Anne W.

Head of Marketing

> "Very strict regarding bounce rates of new lists, leads to immediate suspension and lots of frustrating back and forth performing multiple tasks to be reinstated."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7162494)

Bekkah M.

Webmaster and Marketing Manager

> "I like their templates, though some aspects can be difficult to edit if you don't outright remove the item and replace it with something else/start over in the area. Despite some..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

Bekkah M.

Webmaster and Marketing Manager

> "It didn't allow me to change the photo size/shape so I had to create a new graphic just for the template."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

VR

Verified Reviewer

Owner

> "The platform offers useful tools for email marketing, contact management, and campaign tracking."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

Bekkah M.

Webmaster and Marketing Manager

> "I also didn't want to include any non-subscribers or "blocklisted" people to my contacts but that was automatically added when connected to our Shopify store."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

Clare P.

WordPress Development Lead

> "Brevo's delegated account access means that my clients can take care of simple tasks by themselves, and I can easily access their account if they need help with more technical tasks."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7036177)

TC

Trish C.

Founder

> "One thing I didn't like is the templates are not as good as what I was used to use, the code behind is not great and it causes issues with buttons and mobile layouts."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158829)

VR

Verified Reviewer

Senior Social Account Executive

> "Also being able to duplicate a campaign with the option to change everything from recipients, subject etc is so handy for us."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158285)

SM

Sherry M.

Executive Manager

> "We also may get unsubscribes that do not realize we use Brevo for informational purposes and not just marketing and we get concerned the guests may no longer get pertinent emails."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7116190)

Faydra D. F.

Most-Things Web Consultant

> "I primarily use Brevo as a tool so that I and my clients can receive transactional emails through our WordPress sites, and it's outstanding for that."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7029342)

AS

Andreas S.

Co-founder

> "Pricing not very transparent, still no idea what the difference between the free & starter plans is. If you have more than 500 subscribers, it gets expensive."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7140818)

Himaanshu L.

Sr Business Development Manager

> "It helped us manage email marketing, customer engagement, and campaign communication in one place."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7157832)

BQ

Brenna Q.

sole trader

> "DON'T SIGN UP TO BREVO - My plan was changed from $250 a year to $983 per year because I had over 500 subscribers (I only have 2400 - it's not like I'm making any money from my..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7165854)

Henrique de Souza R.

Head of Customer Success

> "I really like Brevo because it's easy to create templates and integrations, and it also allows you to view logs in real time."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7117568)

MT

Marios T.

President

> "The interface can feel cluttered and not very intuitive, especially when navigating between campaigns, contacts, and automation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7118246)

WD

Warren D.

Marketing Manager

> "affordability, we do not send a huge number of emails out per month but do have a lot of contacts across several entities and Brevo's fix rate monthly account works very well for us."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6883558)

DrJohnCobin C.

Manager

> "I signed up because I want to do mailings to thousands of Baptist churches and hundreds of others for my businesses. But I found that you do not permit such things."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446)

VB

Virginijus B.

Manager

> "We recently launched email campaigns for our skincare brand and found the platform reliable, user-friendly, and cost-effective."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7160391)

Bekkah M.

Webmaster and Marketing Manager

> "It had text over a photo and it was somewhat difficult to access each layer on the editor."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

AH

Adrian H.

CEO

> "There are simple ways to set up forms within the interface that allows sign-up connection without the need to use any other form plugin."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7003130)

Bekkah M.

Webmaster and Marketing Manager

> "It had me concerned that they would charge extra or consider our tier limit exceeded because of the extra contacts that we essentially cannot use."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7153435)

MS

Marc S.

Membership VP

> "The user interface is quite pleasant, allowing me to easily create and modify campaigns as needed."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7159200)

AF

Avery F.

Artist and Tour Manager

> "Additionally, I have sometimes noticed slow loading times on the reporting interface when analyzing large campaigns."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7168248)

VR

Verified Reviewer

Owner and Administrator

> "Overall, I would recommend Brevo for small businesses that need reliable transactional email and useful delivery logs, especially if they are starting with modest email volume."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

JG

Jerzy G.

DJ, Producer and Remixer

> "when sending a campaign having a limited amount of mails to send, there is a big inconvenience: if let's say your monthly limit is 300, you might want to select 2 contact categories..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6470031)

GM

Giulio M.

CEO

> "I'm using Brevo from almost 5 years, it simplify at the most my needs to make campaigns to have more leads, even for wide or very small numbers of sendings."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7024863)

CL

Cristiano L.

CEO

> "Some time there are new functions that I wasn´t using that don´t work fine, new configurations, but the support can solve in time."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7126987)

TC

Trish C.

Founder

> "I have reached out to support few times, their AI support is the best I've seen, you get email replies instantly and it was actually accurate, so I was very impressed as I don't..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158829)

FR

Frank R.

Billing Specialist

> "There is inconsistency in spam filtering of incoming campaign analytics."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7133142)

IB

Ilenia B.

Marketing Automation manager

> "The automation features are particularly interesting because they allow you to manage the database with internal actions as well as automate external communications via email or SMS."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6495091)

AV

Arnaud V.

Founder

> "The editor can be tinkering if you want to work with conditional variables and specific layout/styles. But maybe I'm overcomplicating my logic in the e-mails too..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7005928)

VR

Verified Reviewer

Graphic Designer

> "Overall, Brevo is a solid email marketing platform that is user-friendly for designers, offering a quick way to create attractive campaigns and manage client communication, but it..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6575696)

Renan D.

Founder

> "I like least about Brevo is the loading of unnecessary resources in e-commerce, the lack of clarity about the billing process, and the limited automation features for push..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6500673)

MM

Michele M.

Operations Manager

> "Not only did it allow us to mass mail to all our clients weekly news letters which cut our time in half but it also incorporates many other wonderful features that we were able to..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6680142)

CG

Charles G.

Owner

> "The biggest pain point so far seems to be process for adding new individual contacts. Because Brevo offers many features beyond emailing, it means that adding a new contact involves..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6778102)

VR

Verified Reviewer

Senior Social Account Executive

> "Brevo has been revolutionary for our email newsletter to go out to our clients and agency, it has been great for time-saving and organisation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158285)

RA

Richard A.

Secretary

> "There are restrictions on sending emails that I didn’t know about when I registered"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7139214)

KE

Khalid E.

Founder

> "It saves time and offers fantastic features like multiple mailing lists, easy-to-run advanced campaigns, seamless integration of web interfaces and chat elements, and highly..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6501425)

BD

Benjamin D.

CEO

> "Not the most beginner-friendly platform for users with limited marketing or automation experience."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7175091)

OT

Ojo T.

Copywriter, Mobile and Web developer, Data analyst

> "I did so for but for Brevo, I unconsciously dived into it, started checking around and within 10 minutes I got a hang of what it does and how it was perfect for my needs(which is a..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6493808)

DrJohnCobin C.

Manager

> "Lots of service interruption due to internal policy of Brevo not clearly explained before purchase.!!"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446)

GM

Geet M.

Founder

> "Adding contacts and sorting them into lists is a breeze with their amazing UI/UX."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7165945)

DW

Damian W.

Owner

> "Some of the interface and API creation was a bit confusing but not much."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7169590)

DK

Dhaval K.

SR BDE and Consultant

> "The best thing they have taken care of is when you draft your email you can have a mobile as well as desktop version that how your email would look like so these are small things..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6465254)

AP

Anil P.

Founder

> "The inability to find how to use transactional emails, as each click on transactional->templates redirected to campaigns->templates."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6822712)

Attila P.

Owner

> "Brevo handles both my transactional emails and marketing newsletters reliably, and the setup was straightforward."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141767)

Lauren R.

Owners

> "With migration of our database to Brevo, we lost several hundred contacts bc they were from Gravity forms outside of the “allowed timeframe” I did feel that this hurt us in the..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6856016)

TC

Trish C.

Founder

> "Overall I'm really happy with the switch, I was using another platform that was very simple, which I liked but as my contact list was growing they were charging more and I wasn't..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158829)

VR

Verified Reviewer

Marketing Executive

> "The email template customization options are limited and less visually appealing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7004529)

VR

Verified Reviewer

Owner and Administrator

> "Brevo’s free transactional email service is very useful for a small online teaching platform like mine."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

RG

Renato G.

Cofounder

> "The SMS confirming my phone number never arrived, so I had to use the chat to resolve a problem that could have been easier to resolve."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097771)

KS

Kostas S.

Custom ERP development

> "The transactional e-mails are very useful in our company because they are used in our apps, for user information."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7119429)

LS

Luke S.

Marketing and Web Admin

> "If you have a large list of contacts which is not up to date, you could get your account suspended for having to many unsubscribed contacts."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6730381)

SG

Sebastian G.

coo

> "The drag-and-drop email builder is ituitive, and the automation workflows make it simple to create personalized experiences for different customer segments."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828497)

VR

Verified Reviewer

Owner

> "The contact and recipient count was sometimes confusing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

VR

Verified Reviewer

Lead- Brand and Product Marketing

> "created templates in various design and setup the campaigns as well and tracking the metrics its very good software specially for email marketing"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6478134)

MK

Max K.

CEO

> "I think Brevo has an overly sensitive algorithm related to email deliverability and customer engagement."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7046744)

JP

Julien P.

Teacher

> "The fast and detailed customer service replies (super important when you are working on a project and only have a short window of time to work on it)."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6885668)

AM

Antoine M.

Marketing advisor

> "Some advanced features are less deep than very premium competitors."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7143128)

JR

John R.

Manager

> "The lists are well thought out, and allow you to copy or move names between lists very quickly. And the help files are a dream - covering every possible question in great detail."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6701030)

SJ

Sophia J.

Chief Creative Officer CCO

> "Learning curve using the platform is not very user friendly, especially when it comes to the more technical aspects like DMARC and ensuring you don't get flagged as spam."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7005145)

AH

Adrian H.

CEO

> "There are simple ways to set up forms within the interface that allows sign-up connection without the need to use any other form plugin."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7003130)

MT

Marios T.

President

> "The interface can feel cluttered and not very intuitive, especially when navigating between campaigns, contacts, and automation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7118246)

SH

Steve H.

Founder

> "I use eye gaze technology to work on my computer and Brevo has worked great for me."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7045818)

DW

Damian W.

Owner

> "Some of the interface and API creation was a bit confusing but not much."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7169590)

GA

Gustavo A.

Growth Marketing

> "The steps are clear, the interface is simple, and I did not find any difficulty setting things up."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158885)

JS

Joao S.

Team leader

> "The user interface can be confusing at times and not very user-friendly, which occasionally makes simple tasks take longer than they should."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7049987)

ULFN

Ugochukwu L Fred N.

Founder

> "With its user-friendly interface, robust automation capabilities, and competitive pricing, Brevo seamlessly caters to a broad spectrum of users. Despite the minor drawbacks that I..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6025504)

IA

Ioannnis A.

Manager- Director

> "Due to the editor change 1-2 years ago , it was difficult to adapt to the new interface"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6636725)

MJ

Miljana J.

Owner-Performance Specialist

> "Integrations – Easily connects with tools like WordPress, Shopify, and CRM systems."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6717665)

SH

Steve H.

Founder

> "My biggest issue is form integration."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7045818)

Lauren R.

Owners

> "They integrate with Woocommerce and Wordpress seamlessly, along with Gravity forms."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6856016)

CmH

Clément H.

Business Owner

> "Their integrations with other services are also not as developed as it can be with other market leaders. "

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___3904654)

AH

Ahliman H.

Full-Stack Developer

> "Brevo is one of the only ones that respects its users. Plus, its integration is super easy, whether it’s on WordPress or a regular website."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6511523)

HK

Haris K.

CEO

> "There's a bit too many choices to pick from so its hard to find where to go."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6630697)

GP

George P.

Founder

> "It also fit really well with our existing processes and we were able to integrate our tech smoothly to get all the data we needed into Brevo."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6049763)

CR

Carl R.

Managing Director

> "Some builds can be confusing for a beginner."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6803191)

NA

Nikola A.

Founder and Director

> "It’s simple to set up, works well for small and medium businesses, and offers all essential tools in one place."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7053667)

CD

Carri D.

Health Coach and Author

> "This is not an easy endeavor for someone like me who knows very little about the tech world."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7025092)

DrJohnCobin C.

Manager

> "The platform is easy to use if it were useful for what I wanted."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446)

MK

Michael K.

Manager

> "I sometimes find it hard to find them."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6816255)

SJ

Steve J.

Owner

> "Easy to set up and use."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7162180)

DrJohnCobin C.

Manager

> "Lots of service interruption due to internal policy of Brevo not clearly explained before purchase.!!"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446)

Sujith N.

Proprietor

> "Setting up was easy and using the product has been a good experience."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7150945)

PP

Panos P.

Founder

> "Greek language not supported on some features."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7045201)

JP

Julien P.

Teacher

> "The fast and detailed customer service replies (super important when you are working on a project and only have a short window of time to work on it)."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6885668)

Faydra D. F.

Most-Things Web Consultant

> "I haven't used their customer support in quite some time, because they used to give me answers that weren't correct."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7029342)

GA

Gustavo A.

Growth Marketing

> "Customer support also really works, every time I needed help, they responded very quickly and assisted me with great attention and efficiency."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7158885)

KH

Kevin H.

Owner

> "I have used other platforms before but each time, became frustrated with the clunky functionality or bad customer support."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6501863)

[View Reviews](https://www.capterra.com/p/132996/brevo/reviews/)

NL

Nicholas L.

Operations Manager

> "Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6542724)

Ilysse R.

Project Manager

> "We had some challenges with proving that our email list was all customers who had opted in."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6644031)

GG

George G.

Sales and Marketing Specialist

> "I have found iContact to do everything we want to do including future data emails and segment lists all at a very..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6488319)

CH

Chloe H.

Marketer

> "Sometimes the tracking can be thrown off when it comes to the analytics"

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6225754)

AA

Adegboyega A.

Ticketing Agent

> "With iContact, I am able to create, customize and send high volume outbound marketing emails which generate quality..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6391896)

Sunitha H.

NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR

> "I don't like the cost of iContact, as it can be quite expensive for businesses with limited budgets."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4628656)

AG

Adam G.

Full Stack Developer

> "iContact enables us to reach the targeted audience by creating, customizing and sending outbound marketing emails."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6157724)

VR

Verified Reviewer

Senior Sales Executive

> "We weren't able to make our emails look quite as polished as we might have liked.3)"

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4598507)

SW

Samuel W.

Agribusiness Manager

> "Through iContact, I am able to automatically create, personalize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4995916)

MK

Maura K.

Communications Cordinator

> "Having difficulty managing old e-mails that are in the data base. "

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3764633)

FI

Folukemi I.

Head, Social Media

> "iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6447511)

VR

Verified Reviewer

Graphic Designer

> "Sometimes, icontact blocks you when you upload new databases, I know they want to keep a good reputation and make..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2865873)

VR

Verified Reviewer

Designer

> "Contact management is easy to use, adding and deleting contacts and creating groups."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6480291)

MK

Meghann K.

Marketing Administrator

> "For example, it's impossible to edit a template."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3657268)

Ilysse R.

Project Manager

> "iContact is overall a very strong marketing platform for those looking to stay in contact with their customers."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6644031)

EL

Erin L.

Marketing Manager

> "Compared to its competitors, iContact is a bit on the expensive side and the entry-level subscription misses out on a..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2635030)

PT

Pankaj T.

Supply Chain Officer

> "iContact really helps in maintainin contacts for survey and marketing purposes."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6311956)

Lane C.

Marketing Director

> "Do not have great focus on global enterprise corporations."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3543669)

Bill Laurel P.

Medical Laboratory Technicians

> "The analytics feature is especially helpful, as I can keep tabs on who opened my emails, and from that data, I can..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4667107)

MD

Manu D.

Owner

> "Don't give your creditcard number to these people!"

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3192978)

Abraham B.

Copywriter and Graphic Design

> "I love the drop and drag features where you can create an amazing design to send out."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6259163)

EL

Erin L.

Marketing Manager

> "We’ve also experienced slow load times as a downside - a big issue when time is money."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2635030)

CB

Collin B.

Enterprise Account Executive

> "iContact streamlines the entire process of email marketing by allowing me to create and send high volume personalized..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4831045)

DA

Daniel A.

Marketing Manager

> "Can get cluttered if you are sending a bunch of emails."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2788503)

Ilysse R.

Project Manager

> "iContact was easy to set up and create campaigns."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6644031)

DA

Daniel A.

Marketing Manager

> "Can get cluttered if you are sending a bunch of emails."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2788503)

[View Reviews](https://www.capterra.com/p/221118/iContact/reviews/)

## User interface

[Brevo](https://www.capterra.com/p/132996/brevo/)

4.62 (3,512)

[iContact](https://www.capterra.com/p/221118/iContact/)

4.48 (604)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Brevo

Top features

29/50

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   AI Text Generation
-   AI Text Summarization
-   API
-   Automated Email Responses
-   Autonomous Task Execution
-   Autoresponders
-   Basic Reporting
-   Breadth of Partner Applications
-   Building and Personalizing Emails
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   CRM Integration
-   Cross-system Integration
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Data Import & Export Tools
-   Drip Campaigns
-   Dynamic Content
-   E-commerce Integration
-   Email and Mobile Preview
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   High-Volume Sending
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Manage Email Deliverability
-   Manage Email Lists
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Multi-step Planning
-   Multi-user Account

[See all features](https://www.capterra.com/p/132996/brevo/#features)

iContact

23/50

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   AI Text Generation
-   AI Text Summarization
-   API
-   Automated Email Responses
-   Autonomous Task Execution
-   Autoresponders
-   Basic Reporting
-   Breadth of Partner Applications
-   Building and Personalizing Emails
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   CRM Integration
-   Cross-system Integration
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Data Import & Export Tools
-   Drip Campaigns
-   Dynamic Content
-   E-commerce Integration
-   Email and Mobile Preview
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   High-Volume Sending
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Manage Email Deliverability
-   Manage Email Lists
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Multi-step Planning
-   Multi-user Account

[See all features](https://www.capterra.com/p/221118/iContact/#features)

### Recognition

Brevo is recognized as a top-rated tool in 4 Capterra Shortlist reports

iContact is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Brevo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

iContact

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Brevo

-   By Sendinblue
-   Located in France
-   Founded in 2012

iContact

-   By Kickbox
-   Located in United States
-   Founded in

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