# Compare Brevo vs Apptivo 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Apptivo and Brevo based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/132996-228915/brevo-vs-Apptivo

---

# Apptivo vs Brevo Features and Cost Comparison

Last updated May 14th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ApptivoBrevo2/4 selected

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

[## Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.7

Functionality

4.3

Ease of Use

4.2

Customer Service

4.7

Reviews Sentiment

Based on [708 reviews](#user-reviews)

Positive

643

Neutral

51

Negative

14

[## Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [3,439 reviews](#user-reviews)

Positive

3,239

Neutral

117

Negative

83

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## Summary

* * *

Key features rated by users

Features selected based on 17,500 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

69%Fit

Not enough reviews

Feature ratings

Data Security

\--

Contact Management

4.6

Lead Management

4.6

Sales Pipeline Management

4.5

Activity Dashboard

3.3

75%Fit

Not enough reviews

Feature ratings

Data Security

5.0

Contact Management

4.5

Lead Management

4.4

Sales Pipeline Management

\--

Activity Dashboard

4.8

User satisfaction

User satisfaction

4.4

User reviews[708](https://www.capterra.com/p/228915/Apptivo/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.7

Customer support

4.7

User satisfaction

4.6

User reviews[3,439](https://www.capterra.com/p/132996/brevo/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.5

Price starts from

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Price starts from

$9Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Designed for businesses of all sizes from independent consultants to billion-dollar enterprises. Apptivo offers business different apps that are highly configurable for most types of companies.

Best for

Brevo is used by entrepreneurs, ecommerce retailers, marketers, sales teams, developers, agencies, and enterprise organizations.

## User reviews

Pros & cons

Linda S.

Owner

> "Its integration capabilities allow me to create a tailored tech ecosystem that perfectly suits my unique requirements."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

HO

Herman O.

Business Analyst

> "The receiving email functionality is not great and we will continue using Outlook."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5030807)

TLC

Theresa L C.

Executive Director

> "Customer Service is great. If you have an IT department that can do your troubleshooting you will find a willing and..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4949005)

SKV

Sumit Kumar V.

Tech Lead

> "Little bit costly and performance is average."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5022187)

MZ

Maira Z.

Director of Sales

> "We required significant system customizations and most were successfully implemented. While we have trouble resolving..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4225813)

VR

Verified Reviewer

sole trader

> "Having paid for a years sub, I tried using Apptivo and just couldn't get on with it. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

Linda S.

Owner

> "It's like a seamless extension of my experience at Google, making my CRM journey that much smoother."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

VR

Verified Reviewer

sole trader

> "I am self employed and was going through a lot of personal strain and worry at the time. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

SK

Sal K.

CEO

> "This program with all its functionalities helps to manage my company."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4950429)

SW

Scott W.

Principal

> "The android app is not ideal."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5050513)

SS

Sagnik S.

ceo

> "very easy to used"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___6385593)

MM

Michael M.

CTO

> "System updates on the hosted version are not communicated so we don't know when updates happen."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3826321)

TM

Tracie M.

Certified Wedding Planner

> "We have been searching for a software to take over bridal lead follow-up and my assistant found this and although it has..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3676993)

ML

Michele L.

Project Manager

> "The inability to report on fields that live in different apps."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4646815)

AM

Anda M.

marketing manager

> "marketing tools, customer help the way the people helped me"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4885592)

KE

Kristin E.

marketing consultant

> "The \[SENSITIVE CONTENT\] of the rescue is not tech savvy and is constantly on the road picking up feral cats, taking cats..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3329032)

Andrei P.

Data Scientist

> "The great thing about Apptivo is that it can scale and reach other areas/departments as your company growths. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3827293)

VR

Verified Reviewer

sole trader

> "I didn't like it at all and wanted a refund. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

VS

Veronica S.

Consultant

> "The settings interface within each app makes it very easy to learn how to customize basic field, views, and list options..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192)

AB

Amy B.

Marketing Manager

> "A little clunky at times, desktop app doesn't have full functionality."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4380911)

VS

Veronica S.

Consultant

> "Apptivo allows for a broad range of customization possibilities, making it an excellent out-of-the box option for..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192)

PL

Paula L.

Owner

> "You can only integrate one mail platform so I cannot pull my mail from my various accounts into the Apptivo Suite. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2857156)

DR

Daniel R.

Head of Regional Development

> "It is an easy to use product and has the flexibility to customise"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4898292)

RI

Robert I.

Energy Reporting Team Lead / Software Support

> "Custom reporting capabilities are limited."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4779434)

AT

Alan T.

Director

> "Any CRM has its glitches, The customer service from Apptivo is always a click away, professional courteous and efficient..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3605869)

AO

Amanda O.

CEO

> "sometimes it gives some errors and hangs and it is not possible to support it at the time"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4428247)

MR

Masud R.

Human Resource Manager

> "It is a great help desk solution and makes customer success easy"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___6129273)

SG

Suzie G.

Associate

> "I would find it hard to rely on it if it were solely for accounts purposes and not targets."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3619466)

DB

Dawn B.

Marketing Manager

> "It has moved on from being a simple contact and email marketing system to a business tool that helps our internal..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3237277)

VR

Verified Reviewer

sole trader

> "Not pleasant to interact with. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

MS

Marc S.

Director

> "My configuration support rep ("\[sensitive content hidden\]") has been a tremendous help in custom configuration..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4573743)

SP

Saijal P.

CEO

> "I was charged and then harassed for more money and when I didn't pay they locked me out of my account."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4459262)

Linda S.

Owner

> "One of the key selling points is its ease of use."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

VR

Verified Reviewer

sole trader

> "Buying it was a mistake."

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

MG

Mitch G.

Director

> "Apptivo is a fantastic system which incorporates many areas of our business in to one system."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4626592)

Minsu K.

CEO

> "Importing new addresses is difficult."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4416129)

MO

Mallard O.

COO

> "Selected this software based on flexibility to use modules and customize to enable the creation of an entire workflow..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3266781)

JF

Jack F.

President

> "Sometimes support doesn't know how to fix things and they have to get others involved."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3569448)

SW

Scott W.

Principal

> "Very customizable."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5050513)

SP

Saijal P.

CEO

> "I've asked repeatedly to be refunded for the several months I couldn't use the program but I've received no response."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4459262)

JN

James N.

Owner

> "The simplicity and robust features let alone value make it impossible to consider switching to another CRM platform."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3764060)

MZ

Maira Z.

Director of Sales

> "Outlook integration is less user-friendly / flexible than ideal."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4225813)

DS

Daniel S.

Developer

> "Integration with existing business functions was seamless with the help of customer support."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4787145)

SW

Steve W.

Managing Director

> "Has also been difficult training some of staff on the system."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3836563)

PY

Puja Y.

Sales Coordinator

> "Apptivo makes the tedious task easier, that saves lot of time and paper work."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4611269)

LS

Liam S.

Vehicle adaptation engineer

> "The work orders and how everything is long winded and just backwards."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3704767)

AT

Andy T.

Owner. Impact Speaker

> "Improved the professionalism of my email campaigns while saving me time."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

RB

Richard B.

Director

> "Some documentation is out of date, eg."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351492)

PT

Paula T.

Director Client Services

> "Really helpful and fast responsive chat and support."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4849554)

MH

Michele H.

Accountant

> "Customer help kept repeating the same thing which didn't help."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4201950)

AT

Andy T.

Owner. Impact Speaker

> "Video library is impressive for teaching the software."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

Don L.

Chief Revenue Officer

> "The other "top CRM Solutions" have forgotten what salespeople are REALLy looking for in their CRM tool and as a result,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2913691)

PT

Paula T.

Director Client Services

> "So glad to have the feature"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4849554)

FG

Fabricio G.

Delegate Sales Manager

> "Please, any time you finalize a task, log a call, send an email you need to wait several seconds, a lot until the..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2239124)

ML

Matthew L.

Business Development Manager Fire Training Solutions

> "I can customize any app the way I want to."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4312551)

TP

Tiphanie P.

Marketing Manager

> "For now, I would say the layering is a little strange."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3786889)

Minsu K.

CEO

> "It is useful for keeping connections up to date and relevant."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4416129)

AJ

Al J.

VP

> "Just a lot to learn in the beginning as with any CRM. While it may be intuitive for some for those who are not CRM..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3476424)

CF

Clare F.

Director/Consultant

> "Apptivo's team we feel that we now have a simple and detailed way to manage our clients projects and keep up to date with..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3117244)

BG

Becki G.

Sales assistant

> "Slow to load screens"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3687254)

GK

GILLIAN K.

FINANVCE & OFFICE MANAGER

> "I also love the sales ledger side, with the email templates for sending out invoices to customers."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2966927)

MH

Michele H.

Accountant

> "Gave up on the connection."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4201950)

AJ

Al J.

VP

> "I like that once you become familiar with the various CRM features it is very customizable to the way you business..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3476424)

JD

Jason D.

Software Architect

> "Import functionality for Orders is not available yet."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3136585)

AT

Andy T.

Owner. Impact Speaker

> "Questions are quickly answered by 24/7 customer service."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

TM

Ted M.

Owner

> "All the required fields in that app make the functionality not work for my business, so I create invoices on another..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#SoftwareAdvice___2262359)

HB

Heath B.

IT Manager

> "Apptivio was already a full-featured product when we identified it as a suitable replacement for our existing CRM system,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2974615)

PL

Paula L.

Owner

> "I am not thrilled with the fact that if you change a custom field in one app-"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2857156)

SG

Sai G.

Manager

> "repeating UI patterns is making usability very easy."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3642600)

GK

GILLIAN K.

FINANVCE & OFFICE MANAGER

> "Sometimes we have problems with Xero integrations."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2966927)

LS

Lori S.

Senior Project Manager

> "It is also very flexible so it can suit your business the way you do business"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3750103)

TP

Tanya P.

IT Director

> "Integration with Calendar has been problematic."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3043561)

JS

Jacquleyn S.

Marketing Director

> "SENSITIVE CONTENT\] was wonderful and completed what needed to be done and worked with his programers to resolve it."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3744346)

TH

Timothy H.

Member

> "hard to set-up."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3978698)

JF

Jack F.

President

> "I it easy to add contacts and it is easy to track activities."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3569448)

TM

Ted M.

Owner

> "The import process was time-consuming based on the amount of data I had to bring over and the fact that my old CRM didn't..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#SoftwareAdvice___2262359)

MO

Mallard O.

COO

> "It took us 11 months (somewhat due to the constraints with the pandemic and some very busy months) to launch the product,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3266781)

CR

Chris R.

Director

> "Not a fault of the software, but our biggest challenge is simply unlearning how the old software worked, along with the..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2834661)

ER

Elizabeth R.

President

> "My experience with Apptivo is that it has allowed me and my team to become much more efficient in terms of quoting,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2684769)

CV

Carlos V.

Managing Partner

> "Then the Newsletter app for campaigns also has a lot of problems."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3431246)

[View Reviews](https://www.capterra.com/p/228915/Apptivo/reviews/)

BK

Blerta K.

Language Instructor

> "The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7119704)

AL

Amanda L.

Head of Marketing

> "The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142092)

VR

Verified Reviewer

Owner

> "Email campaign creation, contact management, automation, and reporting are all in one place, which made it efficient to manage our marketing activities."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

VR

Verified Reviewer

Owner and Administrator

> "The main downside is that suspension messages could be clearer. When a transactional SMTP account is suspended, it can be stressful for a small business because important platform..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

CL

Cristiano L.

CEO

> "It´s a complete Marketing platform with the resources I need for my SaaS. In one platform I have CRM, Automation, SMTP, whatsapp, Deals and more."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7126987)

FR

Frank R.

Billing Specialist

> "There are some valid engagement data that is flagged strangely and that confuses me when I go through campaign performance that relates to billing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7133142)

SB

Stefano B.

Founder and CEO

> "The customization capabilities have allowed us to create workflows that match our exact processes rather than forcing us to adapt to rigid system limitations. While the webhook..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7014349)

SM

Sherry M.

Executive Manager

> "We also may get unsubscribes that do not realize we use Brevo for informational purposes and not just marketing and we get concerned the guests may no longer get pertinent emails."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7116190)

AM

Antoine M.

Marketing advisor

> "You can create campaigns, manage contacts, automate emails and even use SMS tools."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7143128)

AS

Andreas S.

Co-founder

> "Pricing not very transparent, still no idea what the difference between the free & starter plans is. If you have more than 500 subscribers, it gets expensive."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7140818)

SG

Sebastian G.

coo

> "The drag-and-drop email builder is ituitive, and the automation workflows make it simple to create personalized experiences for different customer segments."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828497)

MT

Marios T.

President

> "The interface can feel cluttered and not very intuitive, especially when navigating between campaigns, contacts, and automation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7118246)

VR

Verified Reviewer

Owner

> "The platform offers useful tools for email marketing, contact management, and campaign tracking."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

AP

Anil P.

Founder

> "The inability to find how to use transactional emails, as each click on transactional->templates redirected to campaigns->templates."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6822712)

TV

Tuananh V.

Marketing

> "I also appreciate having multiple features (email, SMS, CRM) in one place, which promises to save time and effort in the future. While it's still too early to give a deeper assessment..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6852296)

Lauren R.

Owners

> "With migration of our database to Brevo, we lost several hundred contacts bc they were from Gravity forms outside of the “allowed timeframe” I did feel that this hurt us in the..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6856016)

Clare P.

WordPress Development Lead

> "Brevo's delegated account access means that my clients can take care of simple tasks by themselves, and I can easily access their account if they need help with more technical tasks."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7036177)

DrJohnCobin C.

Manager

> "I signed up because I want to do mailings to thousands of Baptist churches and hundreds of others for my businesses. But I found that you do not permit such things."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446)

Roman J.

onwer

> "When we ran into difficulties, the support team helped us with advice and opened our eyes to the fact that it’s not just about the quantity of emails sent, but also about the content..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7093439)

RG

Renato G.

Cofounder

> "The SMS confirming my phone number never arrived, so I had to use the chat to resolve a problem that could have been easier to resolve."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097771)

Faydra D. F.

Most-Things Web Consultant

> "I primarily use Brevo as a tool so that I and my clients can receive transactional emails through our WordPress sites, and it's outstanding for that."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7029342)

JG

Jerzy G.

DJ, Producer and Remixer

> "when sending a campaign having a limited amount of mails to send, there is a big inconvenience: if let's say your monthly limit is 300, you might want to select 2 contact categories..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6470031)

GR

Gustavo R.

Chief Enthusiast

> "Very generous free plan (300 e-mail messages per day which can not only be used for e-mail marketing, but also for transactional e-mails and SMTP sending)."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6827819)

CL

Cristiano L.

CEO

> "Some time there are new functions that I wasn´t using that don´t work fine, new configurations, but the support can solve in time."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7126987)

RS

Radenko S.

CEO

> "Positive, good support service, tools necceserz to start and run zour email campaigns, segmentatyion is good, good repaort even in the free plan"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7079068)

FR

Frank R.

Billing Specialist

> "There is inconsistency in spam filtering of incoming campaign analytics."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7133142)

Henrique de Souza R.

Head of Customer Success

> "I really like Brevo because it's easy to create templates and integrations, and it also allows you to view logs in real time."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7117568)

AV

Arnaud V.

Founder

> "The editor can be tinkering if you want to work with conditional variables and specific layout/styles. But maybe I'm overcomplicating my logic in the e-mails too..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7005928)

LW

Llewellyn W.

Media and Communications Manager

> "Additionally, setting up workflows and managing subscriber lists is straightforward, helping users save time and focus on engaging their audience effectively."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828150)

MK

Max K.

CEO

> "I think Brevo has an overly sensitive algorithm related to email deliverability and customer engagement."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7046744)

WD

Warren D.

Marketing Manager

> "affordability, we do not send a huge number of emails out per month but do have a lot of contacts across several entities and Brevo's fix rate monthly account works very well for us."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6883558)

Renan D.

Founder

> "I like least about Brevo is the loading of unnecessary resources in e-commerce, the lack of clarity about the billing process, and the limited automation features for push..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6500673)

NO

Naj O.

Digital CRM

> "We appreciate the intuitive and comprehensive features the most, especially how easy it was to manage email campaigns, segment audiences and track analytics in one place."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7050024)

CG

Charles G.

Owner

> "The biggest pain point so far seems to be process for adding new individual contacts. Because Brevo offers many features beyond emailing, it means that adding a new contact involves a..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6778102)

KB

Konrad B.

Fundraiser

> "Brevo allows me to do my most important part of work - be in a constant contact with the donors of my organisation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

JS

Joao S.

Team leader

> "The user interface can be confusing at times and not very user-friendly, which occasionally makes simple tasks take longer than they should."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7049987)

KB

Konrad B.

Fundraiser

> "Marketing campaigns allow me to send my most important messages for the donors of my organisation."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

SG

Sebastian G.

coo

> "Some parts of the interface feel a bit clunky or uninuitive, especially when navigating between campaigns, contacts, and automation workflows."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828497)

SC

Simone C.

Writer

> "I use it to send out my noncommercial newsletter about writing. Both the stats and the way they're presented are very helpful in my understanding my public."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6852183)

LC

Lucy C.

Business Technology Consultant

> "When using a popup form it is not possible to customise the URL for double opt-in subscribers."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6853381)

AH

Adrian H.

CEO

> "There are simple ways to set up forms within the interface that allows sign-up connection without the need to use any other form plugin."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7003130)

RA

Richard A.

Secretary

> "There are restrictions on sending emails that I didn’t know about when I registered"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7139214)

RCR

Rodel C R.

Journal Editor

> "Segmentation, templates, and scheduling aid us to notify authors and reviewers adequately with good value, without aggressive learning curves."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6877106)

PD

Paul D.

Operations Manager

> "The cost of the packs is quite high, so make your subscription work for you, can get expensive if your database fills up"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6821044)

VR

Verified Reviewer

Owner and Administrator

> "Overall, I would recommend Brevo for small businesses that need reliable transactional email and useful delivery logs, especially if they are starting with modest email volume."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

OA

Odueki A.

CEO

> "Some users might not like or could find it limiting due to the learning curve — especially when it comes to setting up workflows, lead scoring, and tagging."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6854447)

GM

Giulio M.

CEO

> "I'm using Brevo from almost 5 years, it simplify at the most my needs to make campaigns to have more leads, even for wide or very small numbers of sendings."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7024863)

DrJohnCobin C.

Manager

> "Lots of service interruption due to internal policy of Brevo not clearly explained before purchase.!!"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141446)

BY

Bahnas Y.

Project Manager

> "The layout is clean and the tools are organized in a way that makes sense even if you are not deeply experienced with email platforms."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7048165)

MN

Muna N.

Designer

> "Occasional delays in email delivery or reporting may occur."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7083179)

IB

Ilenia B.

Marketing Automation manager

> "The automation features are particularly interesting because they allow you to manage the database with internal actions as well as automate external communications via email or SMS."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6495091)

VR

Verified Reviewer

Marketing Executive

> "The email template customization options are limited and less visually appealing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7004529)

VR

Verified Reviewer

Graphic Designer

> "Overall, Brevo is a solid email marketing platform that is user-friendly for designers, offering a quick way to create attractive campaigns and manage client communication, but it may..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6575696)

EL

Eddy L.

Founder

> "Campaign builder and pre-configured campaigns are sometimes confusing and most of the time not inline with our cms."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6823451)

MM

Michele M.

Operations Manager

> "Not only did it allow us to mass mail to all our clients weekly news letters which cut our time in half but it also incorporates many other wonderful features that we were able to..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6680142)

MW

Mark W.

Owner

> "Payments can fail and during the weekend, support can be slow."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7080740)

AK

Anuj K.

President

> "Bravo allows us to merge our mailing lists and prepare the newsletter via the platform."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6817603)

HPK

Himadri Protim K.

MD

> "I haven't been able to find the merging option, which would allow me to avoid repeating the contact entry twice."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6839277)

KE

Khalid E.

Founder

> "It saves time and offers fantastic features like multiple mailing lists, easy-to-run advanced campaigns, seamless integration of web interfaces and chat elements, and highly..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6501425)

AB

Arthur B.

Product Manager

> "I also find the pricing model somewhat unclear; most of the support tickets I’ve opened were to clarify doubts about how pricing works."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6824051)

OT

Ojo T.

Copywriter, Mobile and Web developer, Data analyst

> "I did so for but for Brevo, I unconsciously dived into it, started checking around and within 10 minutes I got a hang of what it does and how it was perfect for my needs(which is a..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6493808)

LS

Luke S.

Marketing and Web Admin

> "If you have a large list of contacts which is not up to date, you could get your account suspended for having to many unsubscribed contacts."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6730381)

UJ

Umer J.

Corporate Sales Manager

> "I recently run an email campaign for our upcoming webinar and Brevo helped me to design a really eye-catching design for that."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6815114)

VR

Verified Reviewer

Owner

> "The contact and recipient count was sometimes confusing."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7142480)

HG

Hannah G.

Design and Projects Marketing Manager

> "We made the switch to Brevo from a well-known large e-marketing platform and we found the ease of use better, the design capabilities better and the quality of customer service..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6409130)

FG

Fernando G.

Owner

> "automating email blasts and social media posts isnt a capability that it currently has."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6859549)

KB

Konrad B.

Fundraiser

> "Free plan for unlimited contacts with not so small amount of e-mails per day (300)."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933)

FS

Frhan S.

Clara

> "Many messages end up in spam, making them invisible and failing to achieve the campaign's goal."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6819999)

DK

Dhaval K.

SR BDE and Consultant

> "The best thing they have taken care of is when you draft your email you can have a mobile as well as desktop version that how your email would look like so these are small things that..."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6465254)

MnM

Mônica M.

GMT

> "Since I am still learning, I sometimes find the automation features a bit confusing to set up."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7098560)

Attila P.

Owner

> "Brevo handles both my transactional emails and marketing newsletters reliably, and the setup was straightforward."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141767)

MD

Mo D.

Marketing Associate

> "Sometimes the functionality of moving certain elements in the email can be cumbersome."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6857443)

UG

Ulysses G.

CTO

> "For a company like ours with a large contact base and varied use cases, it's helpful to have a platform that handles multiple tasks under one roof."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6854937)

AM

Antoine M.

Marketing advisor

> "Some advanced features are less deep than very premium competitors."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7143128)

TM

Tiffany M.

CEO

> "My overall experience with Brevo has been positive—effective spam blocking with room for improved notifications."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7044028)

YZ

Yoav Z.

Director

> "Also pricing feels a bit confused: for example, looks like it's more worthwhile to stay on a free package than move to pay as you go because you lose your free allocation?"

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6814343)

VR

Verified Reviewer

Web Developer

> "The platform is very intuitive, and the documentation is extensive, so I can usually find everything I need without contacting support."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7054728)

AB

Arthur B.

Product Manager

> "There are also occasional stability issues — I’ve been locked out of the platform at times when I really needed access."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6824051)

VR

Verified Reviewer

Owner and Administrator

> "Brevo’s free transactional email service is very useful for a small online teaching platform like mine."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7141693)

CB

Christian B.

CEO

> "What I disliked about the platform is that, due to the fact that it is a multi-tool platform, it takes a few hours to learn how to use it well."

[See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828871)

[View Reviews](https://www.capterra.com/p/132996/brevo/reviews/)

## User interface

4.43 (708)

4.62 (3,439)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Apptivo

Top features

35/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/228915/Apptivo/#features)

Brevo

29/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/132996/brevo/#features)

### Recognition

Apptivo is recognized as a top-rated tool in 1 Capterra Shortlist reports

Best Value CRMSoftware (2022) 

Brevo is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Apptivo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Brevo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Apptivo

-   By Apptivo
-   Located in United States
-   Founded in 2018

Brevo

-   By Sendinblue
-   Located in France
-   Founded in 2012

## Popular Comparisons

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

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[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

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4.3

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4.2

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[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

vs

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$9/month

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$15/month

4.5

Features

4.5

4.6

Ease of Use

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[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

$15/month

Price

$14/month

4.3

Features

4.3

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/155928-228915/Zoho-CRM-vs-Apptivo)

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

vs

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$9/month

Price

$12/month

4.5

Features

4.2

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-132996/Constant-Contact-vs-brevo)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

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$15/month

Price

$7/year

4.3

Features

4.5

4.2

Ease of Use

4.8

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[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

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Price

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4.5

Features

4.5

4.6

Ease of Use

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[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

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4.3

Features

4.3

4.2

Ease of Use

4.1

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[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

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$9/month

Price

$9/month

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Features

4.5

4.6

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/132996-147415/brevo-vs-EmailOctopus)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (573)](https://www.capterra.com/p/210630/Kylas/reviews/)

$15/month

Price

$250/month

4.3

Features

4.7

4.2

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/210630-228915/Kylas-vs-Apptivo)

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$9/month

Price

$17/month

4.5

Features

4.7

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-198994/brevo-vs-Systeme)