# Compare Brandfolder vs Airtable 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Brandfolder and Airtable based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/133103-146652/Brandfolder-vs-Airtable

---

# Brandfolder vs Airtable Features and Cost Comparison

Last updated April 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrandfolderAirtable2/4 selected

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)[4.7 (447)](https://www.capterra.com/p/133103/Brandfolder/reviews/)

[Airtable](https://www.capterra.com/p/146652/Airtable/)[4.6 (2,228)](https://www.capterra.com/p/146652/Airtable/reviews/)

[## Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)[4.7 (447)](https://www.capterra.com/p/133103/Brandfolder/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.5

Customer Service

4.7

Reviews Sentiment

Based on [447 reviews](#user-reviews)

Positive

439

Neutral

6

Negative

2

[## Airtable](https://www.capterra.com/p/146652/Airtable/)[4.6 (2,228)](https://www.capterra.com/p/146652/Airtable/reviews/)

Starting Price

$20.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.4

Customer Service

4.4

Reviews Sentiment

Based on [2,228 reviews](#user-reviews)

Positive

2,129

Neutral

87

Negative

12

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## Summary

* * *

Key features rated by users

Features selected based on 1,999 reviews from digital asset management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Not enough reviews

Feature ratings

File Management

\--

Collaboration Tools

4.5

API

3.0

File Transfer

\--

Document Storage

4.8

72%Fit

Missing features

Feature ratings

File Management

4.6

Collaboration Tools

4.6

API

4.6

File Transfer

NA

Document Storage

4.4

User satisfaction

User satisfaction

4.7

User reviews[447](https://www.capterra.com/p/133103/Brandfolder/reviews/)

Ease of use

4.5

Functionality

4.5

Value for money

4.5

Customer support

4.7

User satisfaction

4.6

User reviews[2,228](https://www.capterra.com/p/146652/Airtable/reviews/)

Ease of use

4.4

Functionality

4.5

Value for money

4.5

Customer support

4.4

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$20Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Brandfolder is used by brand managers, CMOs, creatives, creative operations, marketers, agencies, financial services, food & beverage, franchises, manufacturing, and sports businesses.

Best for

For companies looking to build scalable, flexible no-code apps with AI to power their business.

## User reviews

Pros & cons

MH

Midori H.

Creative Operations Manager

> "I love that you can add multiple custom fields to distinguish various types of assets and add multiple attachments to one asset."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___7134372)

MH

Midori H.

Creative Operations Manager

> "Also, it's easy to mess up BrandFolder tagging - sometimes you accidentally bulk tag the wrong assets, and it can take a while..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___7134372)

MH

Midori H.

Creative Operations Manager

> "BrandFolder is great for asset management at a much deeper level than our previous tool, Google Drive."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___7134372)

JK

Jenna K.

Owner

> "From their patterns, it seems as if they preferred to benefit themselves more than provide a good service."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___6822223)

CC

Cole C.

Marketing Coordinator

> "Tagging is pretty straightforward and the version control works well for us."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___7130072)

SW

Stephen W.

Manager

> "Some of our employees haven't quite gotten accustomed to the "add metadata" feature, and I think there's been a slightly higher..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___5099139)

JK

Jenna K.

Owner

> "I made small payments as a sign of good faith—with their approval—despite not using the service at all."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___6822223)

VR

Verified Reviewer

Director of Video Production

> "No one was using it because it was so hard to use."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___6493826)

Brett R.

Software Engineer

> "It has increased the value of our company by having all the information gathered in one place, using standard workflows for all..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___3842932)

NF

Nick F.

Marketing and Product Development Manager

> "I think most software has this same issue but some of the features i want are not available unless i buy the higher packages. "

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2856091)

Prem P.

Freelancer

> "It has a wide range of designs for brands for cards, posts, ilustations prebuild or build by team."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___3936243)

Adam M.

Vice President, eCommerce

> "Not really a weakness of the software, but frustrating when search results return nothing useful."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2920074)

Jessica D.

Game Programmer

> "Using Brandfolder, we were able to give our customers big files quickly and easily."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___3558908)

DL

Daniel L.

R&D Mechanical Engineer, Snr

> "The previews are a a bit too small for a good gage"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___3396396)

Brett R.

Software Engineer

> "It has a robust security system that keeps the impost and created files protected."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___3842932)

LW

Luke W.

Graphic Designer/Sales

> "Basically that it's not free. But, nothing is that's as functional and reliable."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2909342)

SH

Scott H.

Owner

> "I believe that the expanse of the in depth detail pertaining to all digital assets is invaluable. "

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___3951962)

MS

Matt S.

Graphic Designer

> "It can be a little bit slow when editing large amounts of items within a single asset."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2700154)

Adam M.

Vice President, eCommerce

> "As a licensee of a national brand, I would like access to any assets generated by the licensor that include my products, and..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2920074)

OA

Oliver A.

Program Manager

> "Confusing use of terminology e. g difference between label and pins and folders and tagging"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2519149)

NF

Nick F.

Marketing and Product Development Manager

> "Brandfolder has been a great addition and has allowed us to easily share files but also allows us to have a one-stop-shop for..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2856091)

MS

Megan S.

Communications Associate

> "so then I ended up saving several items to multiple boards and it was a headache to go back in and delete them from the wrong..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2501388)

Paola A.

Manager

> "Quick and Easy way to to manage all your assets"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___5039262)

Cristóbal G.

Global Marketing Manager

> "Anything that was a little bit less functional or any feedback I ever had was implemented by the Brandfolder production team a..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2701756)

Brett R.

Software Engineer

> "It generates great efficiency and improves productivity for our company."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___3842932)

KM

Katie M.

Project Manager

> "There has been some frustrations with other users because our Brandfolder isn't organized by asset type."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2269149)

Adam M.

Vice President, eCommerce

> "It includes a developer API that we have not utilized, but I imagine would provide better access to timely and relevant..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2920074)

KK

Kazuko K.

Graphic Designer

> "There are some glitches within the templating system that could use some improvements"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2700275)

JH

Jordan H.

Graphic Designer

> "In addition, I have set up the Adobe extensions for Photoshop, Illustrator and InDesign, making it almost seamless to access..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304075)

VR

Verified Reviewer

Lead CSR

> "Mainly when downloading images, hard to tell sometimes EXACTLY what you are downloading."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2518249)

LR

Loren R.

Marketing Projects Specialist

> "The creative department can set up "macros" for asset export in custom sizes that accommodate specific departments' needs --..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304033)

CR

Casey R.

Manager - Professional Readiness - Sales Enablement

> "I wish there were an area for our admins to say that format is not available for a specific reason"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2843865)

Ali K.

Information Technology Adviser

> "Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2718077)

BS

Barb S.

Director, Art & Print Production

> "doesn't support the Adobe Photoshop PSB files. "

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2236426)

SJ

SHANE J.

CREATIVE MANAGER

> "Our company began using Brandfolder in Fall 2019 and it's been a great tool for managing our vast collections of photography,..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2236651)

JH

Jordan H.

Graphic Designer

> "The most difficult thing is finding the accurate way to search for assets."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304075)

AP

Addi P.

Social Media Specialist

> "Overall I have had a positive experience using Brandfolder as a social media specialist."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___4124616)

KK

Kelsey K.

content marketing manager

> "The manual tagging process and search are a little daunting."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304061)

SM

Sean M.

Sales Rep

> "Brandfolder provides a great way to organize to organize sales materials."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2920604)

KM

Katie M.

Project Manager

> "The Collections, Boards, and Labels all seem to have the same purpose and aren't very intuitive."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2269149)

JM

Justin M.

Digital Project Manager

> "Creatives enjoy using it to manage their assets and the integration with Contentful allows it to play nicely with our CMS."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2236883)

NP

Nikki P.

Editor

> "Sometimes I can't download a file from the site which is strange."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304097)

MS

Mia S.

Cost Operations Manager

> "Their company name makes it really easy to remember what Okta tile I need to go to if I want brand materials."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2845591)

EW

Emily W.

Marketing Advisor

> "The search functionality isn't built out very well."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304155)

Adam M.

Vice President, eCommerce

> "For a licensor, I believe it is invaluable to make these available to licensees without bringing them into every detail."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2920074)

DA

Daniel A.

EADR

> "Still feels a little static and not as fast as the original Salesforce"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2699632)

JH

Jordan H.

Graphic Designer

> "This software has allowed us to not only have access from anywhere (especially during the current shelter-in-place orders) but..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304075)

MR

Mariah R.

Creative Operations Manager

> "Our team also had some concerns and dislikes when it came to Adobe Integration."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2369412)

SR

Sam R.

Project and Brand Coordinator

> "From uploading ease, to the multitude of options to sort our products in a way that best accommodated those who need these..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2305239)

KK

Kelly K.

Digital Asset Manager

> "lack of reporting options, would like daily reports"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2236308)

JP

Jana P.

Mrkeing Specialist

> "Videos, photos and docs now live in agile buckets which we can customise depending on the project need."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2225949)

JM

James M.

Marketing Coordinator

> "Virtually every near feature is a costly add-on. "

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2269226)

LH

Laurie H.

Board and Executive Support Partner

> "Knowing I have the latest iteration of documents and collateral is absolutely priceless. "

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2959265)

BB

Beccah B.

Shopper Marketing Manager

> "Can get slow with a lot of files uploaded"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2699668)

CP

Chris P.

eCommerce Sales Manager

> "This tool creates an easy way for our team to share curated brand assets with different brand partners."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2226595)

MR

Mariah R.

Creative Operations Manager

> "I least liked the tagging system in Brandfolder."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2369412)

VR

Verified Reviewer

Director, Product Design

> "The key reason why we chose Brandfolder above other products was because we were interested in an easy to use solution that..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2817964)

KK

Kelsey K.

content marketing manager

> "The learning curve is pretty steep on the search"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304061)

JV

Jennifer V.

Liturgy and Stewardship Associate

> "These ease of sorting, tagging and organizing files for keeping ever green content easily accessible are top on my list."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304187)

VS

Victoria S.

Sales Rep

> "Sometimes I have a hard time finding what I'm looking for."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2844420)

TP

Tirso P.

Regional manager

> "It’s like a library in your hands, everything you need it’s easy to find and Well organized, Without brand folder the search..."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2308573)

RP

Rachna P.

Marketing

> "That is the only drawback"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2303978)

DR

Dakota R.

Brand Manager

> "As Brand Manager, it's an invaluable tool for me and saves myself and the Marketing team so much time and manual effort."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2843953)

MT

Meghan T.

Director of Communications

> "Not much, some difficulties with those not computer savvy"

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2699623)

JPW

Jean-Paul W.

Senior Product Marketing Manager

> "Having all types of content that our Sales team can access and locate has improved their productivity as well."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2313356)

TO

Trish O.

Creative Director

> "I wish the training was better."

[See full review](https://www.capterra.com/p/133103/Brandfolder/#Capterra___2304023)

[View Reviews](https://www.capterra.com/p/133103/Brandfolder/reviews/)

Dana K.

Broker

> "I have created Bases that run my business, create invoices, track my continuing education credits, budget, CRM's, organize my home, etc. If it can go in a..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7127901)

Cristiano F.

Consultant

> "There’s no simple, native way to move a full schema (tables, fields, relationships) between workspaces or to back it up, so you often end up recreating the structure..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7130412)

Cristiano F.

Consultant

> "I love how you can switch between different views (grid, calendar, gallery, kanban) and build simple interfaces on top of your data, which makes everyday work feel..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7130412)

JE

Jeffrey E.

Software Developer

> "There seems to be an ease in over engineering the entire system and subsequently no one will know how to use the system as we’ve created it to be too complex due to..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7054499)

VR

Verified Reviewer

Associate Director, Evaluation

> "The fact that it can be used as a no- or low-code tool makes it easily adoptable. And, with the right architecture, automations, and even scripts, it can become a..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7082406)

CI

Chimdira I.

Legal operations Associate

> "It has glitches alot, sometimes there are bugs that go unfixed for a while which can be confusing for me that relies on its data to gauge my performance"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6855475)

FJ

Francesca J.

Manager

> "It works like a spreadsheet but has the structure of a database, which makes it simple to track and manage different types of data in one place."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7113320)

David V.

Lead Developer

> "Airtable has a lot of flexibility, but for a smaller team like ours, it just didn't fit our use case."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7085458)

VR

Verified Reviewer

Associate Director, Evaluation

> "As a relational database, it allows organizations to store large amounts of dynamic data in organized, reliable ways."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7082406)

VR

Verified Reviewer

Marketing

> "Tech team is only available via email and there is a clear language barrier causing issues in communicating programs and finding solutions."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6865885)

AB

Andy B.

Marketing Consultant

> "It allows us to integrate all of our types of data and functions into one place, making it much more powerful."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7102452)

David V.

Lead Developer

> "For about half our team, the learning curve was just too steep and ultimately led us to use other project management tools."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7085458)

FJ

Francesca J.

Manager

> "I also like how customizable it is—you can create views, filters, and layouts that make the information easier to understand and work with."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7113320)

VR

Verified Reviewer

Marketing

> "They are not proactive and actual blame the client for their lack of skilled account managers. When issues are escalated to senior leadership you are met with blame..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6865885)

CR

Clara R.

QA Manager

> "It is a flexible and visual tool for task and project management, in my QA team it boosts collaboration and helps teams stay organized efficiently."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7018027)

Sean N.

LX and Technology Manager

> "It's also pretty expensive, especially when you often have people who need access who aren't on your team."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7066990)

YC

Ying C.

Scientist II

> "The iOS mobile application enables me to manage tasks and collaborate on projects with colleagues across all departments."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6884784)

AS

Andrew S.

Lawyer

> "Also, the guide that displays templates is not very useful if you don't intend to make a page about finance, hiring or managing teams."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6573760)

Sean N.

LX and Technology Manager

> "It's extremely feature rich, integrates very well with other software and services, and it can be used as your central hub for all work."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7066990)

JN

Josh N.

Realtor

> "Another complaint I have about this is that it has a limitation on the size of the attached files for each base."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

RS

Rex S.

Quality Assurance

> "All files are being stored in a safest way possible and also the email notifications does his work which is why I used it frequently."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7125896)

CL

Carissa L.

Marketing and sales manager

> "I thought there was quite a bit of a learning curve and it was harder for some of our team members to get going than others and I think there is still quite a bit..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6829313)

CI

Chimdira I.

Legal operations Associate

> "It is awesome, i work in a target based job and it updates my performance every ten minutes which is awesome, I can also easily assign myself work"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6855475)

KA

Kimberly A.

Pharmacist

> "Gotta switch from one view to another could slow down workflow and unable to show all content at board."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6793144)

VR

Verified Reviewer

Senior Program Manager

> "The design was intuitive to use- a coworker was able to show me quickly how to import data from Excel into Airtable and format it, then pull it out as a PDF."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6845995)

DO

Darlington O.

Senior Associate

> "Exporting data can be cumbersome and not intuitive."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6841805)

Cristiano F.

Consultant

> "What I like most about Airtable is the user experience: the interface feels modern, clean, and very visual, so it’s easy to understand even for non‑technical users."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7130412)

Tichaona Redemptor R.

Chief information officer

> "Scalability: Airtable has some limits on the number of records, fields, views, and attachments per base, which can affect the performance and functionality of large..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6174090)

MS

Mercedes S.

social operations

> "Building robust editorial calendars, content tracking, and publishing."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7092065)

AH

Andrew H.

Software Developer

> "The downside is when I need to pay."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7057941)

EC

Emanuel C.

Author

> "Airtable makes it easy for us to stay organized with our production timelines, interviews, and media assets in a way that feels visual and flexible. And I like that..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6800144)

MP

Matteo P.

Graphic Designer

> "Also, the interface can feel a bit overwhelming when setting up more complex workflows."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6557040)

KA

KT A.

Librarian

> "We use Airtable to keep track of everything from our internal purchases to our vendor contacts tied to those purchases - it makes life 10x easier when everything is..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6472858)

Yolanda P.

Industrial Internet Software Engineer

> "Airtable doesn't outperform when it comes to document length, and maintenance isn't also easy. When copying and pasting data from Excel to Airtable, the data may..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4918625)

JN

Josh N.

Realtor

> "The implementation of Airtable in my work environment maintains easy collaboration between work teams, it has allowed me to develop creativity by being able to..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

MV

Marian V.

Community Manager

> "It is not the cheapest option, and also is hard to manage a lot of projects, but the pros are more than the cons."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6798170)

AH

Andrew H.

Software Developer

> "I have a streamlined system to collect information for people wanting to get a free software consultation with me."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7057941)

SG

Savannah G.

Visual Content Strategist

> "We didn't like the limits on storage and sometimes the user experience isn't the most intuitive."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6347293)

RG

Rafael G.

Analyst

> "It also allows you to build forms that will populate the data in their version of spreadsheet, which is highly powerful and supports some cool features, such as..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6509938)

MI

Maria I.

Managing Director

> "access can sometimes be hard to grant- creating collaborative views is not intuitive"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6777261)

KK

Kelvin K.

Web Developer

> "Airtable allocates a comprehensive set of capabilities ranging from resource management, project collaboration, file sharing to project management in one central..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6733612)

RH

Ryan H.

Social Media Manager

> "Compared to using a computer, checking something quickly on my phone can be a little painful sometimes."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6740739)

JN

Josh N.

Realtor

> "Also, its mobile application is very complete, it is quite useful when at specific times we need to do something in the projects and only have a smartphone..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

DH

David H.

Operations Manager

> "User level security permissions on base tables are lacking. "

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6544723)

TM

Tracy M.

BIM Manager

> "Personally, I use it to keep track of my tax lien purchases, and in my current job, it helps me keep my projects organized and me on task."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6701123)

KG

Katie G.

Quality Manager

> "They expect users to be able to solve their own problems via the community discussion boards and less-than-sufficient/often outdated self help articles/pages. If..."

[See full review](https://www.capterra.com/p/146652/Airtable/#SoftwareAdvice___5071019)

KG

Khaled G.

Software Engineer

> "We use Airtable to track marketing campaigns, manage content calendars, organize customer data, and streamline our onboarding process."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6591958)

RC

Rob C.

Digital Content Director

> "We are a small team that works with outside contractors to collaborate. But it is unfortunate that they charge the same per seat even if they only have minimal..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4793171)

Abdulrahman M.

Managing Director

> "It combines the power of a database with the simplicity of a spreadsheet, allowing for customized workflows, data organization, and collaboration."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6547747)

SL

Stephanie L.

CEO

> "It can be a little confusing for users who are uploading to see their files"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6591171)

JN

Josh N.

Realtor

> "It allows the visualization of projects in different ways, this flexibility helps us to make management easier depending on the preferences of each user in how they..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

JS

Justin S.

Director

> "The interface functionality is very basic with many bugs."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6770092)

SP

Samantha P.

Certified Automation Service Provider™

> "It allows me to create beautiful dashboards for clients, quickly see my data and collect information with ease."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6678753)

JI

Jamar I.

Project manager

> "I didn't like their concept of work spaces and I found it quite limiting,becuase organisations have to pay per user,per upgraded workspace and this unnecessarily..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___5000897)

SG

Savannah G.

Visual Content Strategist

> "We loved the different template options that allowed us to view our projects in Calendar or Table form as we planned for our social media channels."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6347293)

Duncan C.

Content Strategist

> "Overall, Airtable is an excellent tool. If I was being picky, the two negatives that have stood out to me are the pricing (it gets quite expensive if you have..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6044666)

GS

Gikge S.

communication

> "I love the advanced tools like the drag and drop features that enable easy customization and working on various projects and many teams enhancing collaboration."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6298692)

VR

Verified Reviewer

Lead Enigineer

> "To create grid view is become difficult to understand."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6689361)

FD

FrechieJules D.

Data entry

> "It can help every day life, flexible apps easy way everything you do in manage inventory data almost anyone can use it your studies, work and etc."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6340319)

ES

Emilee S.

Program Manager

> "Creating new tables/labels can be somewhat confusing."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6772590)

KS

Keith S.

Co-Founder and Chief Executive Officer

> "I was impressed with how well the AI tool build off of my initial prompt and created a proper starting point for me, it also looked fairly good."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7135840)

IG

Ivy G.

Technology Development Field Intern

> "At first I had issues with customer support delays, but they fixed that."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6665099)

Dana K.

Broker

> "It is the one piece of software that I don't even think twice about renewing. And now that they have integrated AI into its capabilities, I'm even more excited to..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7127901)

DP

Denis P.

Executive Director

> "Then I go through my dashboard, and I have to figure out the difference between Workspaces, Interfaces, Bases. If you create the wrong thing in the wrong place, you..."

[See full review](https://www.capterra.com/p/146652/Airtable/#GetApp___4928905)

CR

Colin R.

Managing Director

> "API-centric with great notes on how to use the APIs, very high uptime, affordable if service accounts are used."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6829697)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "It limits a lot of the features to PC, and you can't do much more than basic editing on mobile."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4944250)

JE

Jessica E.

Director of Operations

> "I like the flexibility to build out my databases to fit my needs."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7067980)

RG

Ron G.

Senior Project Manager

> "Initial setup and onboarding is a little confusing without proper training."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6471331)

CL

Carissa L.

Marketing and sales manager

> "My boss wanted us to use something that could connect our team and get us better on track with our projects that was how we found air table. "

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6829313)

JM

Jenn M.

Consultant

> "When there is a large data set, X and Y axis headers are condensed in a totally unusable way."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___5065838)

KA

Kimberly A.

Pharmacist

> "Airtable is a breeze software for my stocks trackings and helps me categorize my available products."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6793144)

MO

Meghann O.

Customer Success Manager

> "I am not overly familiar with the search functionality."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6581065)

CR

Clara R.

QA Manager

> "It is great for team collaboration and project tracking, intuitive interface, though pricing and advanced reporting are considerations."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7018027)

RAJ KUMAR B.

Accountant

> "Sometime user are feeling lack of customer support."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6327326)

EC

Emanuel C.

Author

> "It’s helped us organize our documentary projects so that deadlines, team responsibilities and content pieces are all linked and available to all."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6800144)

VR

Verified Reviewer

Marketing

> "Financial processes are a mess."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6865885)

JN

Josh N.

Realtor

> "It is not necessary to have deep knowledge of this type of platform, despite the fact that it has a learning curve, the interface makes the work much simpler than it..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

Babatunde O.

SEO Marketer

> "Airtable is both pricey and complex to set up."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6792354)

YC

Ying C.

Scientist II

> "Overall experience with Airtable has been decent - some of the benefits that I relish are such as automating time tracking processes and project coordination."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6884784)

JK

Jeff K.

Copywriter

> "It's not very clear or simple to use."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6843406)

[View Reviews](https://www.capterra.com/p/146652/Airtable/reviews/)

## User interface

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)

4.70 (447)

4.65 (2,228)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Brandfolder

Top features

26/37

-   Access Controls/Permissions
-   AI Copilot
-   API
-   Asset Categorization
-   Asset Library
-   Asset Sharing
-   Automatic Transcription
-   CMS Integration
-   Collaboration Tools
-   Commenting/Notes
-   Configurable Workflow
-   Content Management
-   Customizable Branding
-   Customizable Templates
-   Document Management
-   Document Storage
-   Drag & Drop
-   File Conversion
-   File Management
-   File Transfer
-   Full Text Search
-   Generative AI
-   Image Library
-   Image Recognition
-   Metadata Management
-   Mobile App
-   Natural Language Processing
-   Reporting/Analytics
-   Rights Management
-   Search/Filter
-   Tagging
-   User Management
-   Version Control
-   Video Management
-   Video Support
-   Watermarking
-   Workflow Management

[See all features](https://www.capterra.com/p/133103/Brandfolder/#features)

Airtable

25/37

-   Access Controls/Permissions
-   AI Copilot
-   API
-   Asset Categorization
-   Asset Library
-   Asset Sharing
-   Automatic Transcription
-   CMS Integration
-   Collaboration Tools
-   Commenting/Notes
-   Configurable Workflow
-   Content Management
-   Customizable Branding
-   Customizable Templates
-   Document Management
-   Document Storage
-   Drag & Drop
-   File Conversion
-   File Management
-   File Transfer
-   Full Text Search
-   Generative AI
-   Image Library
-   Image Recognition
-   Metadata Management
-   Mobile App
-   Natural Language Processing
-   Reporting/Analytics
-   Rights Management
-   Search/Filter
-   Tagging
-   User Management
-   Version Control
-   Video Management
-   Video Support
-   Watermarking
-   Workflow Management

[See all features](https://www.capterra.com/p/146652/Airtable/#features)

### Recognition

Brandfolder is recognized as a top-rated tool in 3 Capterra Shortlist reports

No recognitions have been awarded to Airtable

### Deployment & support

Brandfolder

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Airtable

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Brandfolder

-   By Smartsheet
-   Located in United States
-   Founded in 2012

Airtable

-   By Airtable
-   Located in United States
-   Founded in 2013

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€430/month

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