# Compare B2B Wave vs GOb2b 2026 | Capterra > Unsure of what to choose? Check Capterra to compare B2B Wave and GOb2b based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/133836-235302/B2B-Wave-vs-GOb2b --- # B2B Wave vs GOb2b Features and Cost Comparison Last updated June 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: B2B WaveGOb2b2/4 selected [B2B Wave](https://www.capterra.com/p/133836/B2B-Wave/)[4.9 (52)](https://www.capterra.com/p/133836/B2B-Wave/reviews/) [GOb2b](https://www.capterra.com/p/235302/GOb2b/)[4.9 (42)](https://www.capterra.com/p/235302/GOb2b/reviews/) [## B2B Wave](https://www.capterra.com/p/133836/B2B-Wave/)[4.9 (52)](https://www.capterra.com/p/133836/B2B-Wave/reviews/) Starting Price $350.00/month Value-for-Money 4.9 Functionality 4.7 Ease of Use 4.9 Customer Service 5 Reviews Sentiment SR JP Based on [52 reviews](#user-reviews) Positive 52 Neutral 0 Negative 0 [## GOb2b](https://www.capterra.com/p/235302/GOb2b/)[4.9 (42)](https://www.capterra.com/p/235302/GOb2b/reviews/) Starting Price £399.00/month Value-for-Money 4.8 Functionality 4.5 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment on CL DM Based on [42 reviews](#user-reviews) Positive 42 Neutral 0 Negative 0 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Features in B2B eCommerce Platform Software Best performer 14 / 16 Only B2B Wave - Bulk Ordering - Inventory Control - Reporting/Analytics 11 / 16 User satisfaction User satisfaction 4.9 User reviews[52](https://www.capterra.com/p/133836/B2B-Wave/reviews/) Ease of use 4.9 Functionality 4.7 Value for money 4.9 Customer support 5.0 User satisfaction 4.9 User reviews[42](https://www.capterra.com/p/235302/GOb2b/reviews/) Ease of use 4.7 Functionality 4.5 Value for money 4.8 Customer support 4.8 Price starts from Price starts from $350Flat Rate, Per Month - Free version - Free trial Price starts from £399Flat Rate, Per Month - Free version - Free trial Best for Best for B2B brands, wholesale distributors, manufacturers, and suppliers. Best for Ideal for wholesalers, distributors and manufacturers, built with over 20 years experience working with trade customers, GOb2b was built specifically to address the concerns of b2b businesses. ## User reviews Pros & cons Sanat R. Engineering Ops. > "Overall, our experience with B2B Wave has been very positive — it has streamlined our ordering process and made day-to-day operations significantly..." [See full review](https://www.capterra.com/p/133836/B2B-Wave/#Capterra___7130989) AL Abe L. IT Admin > "Sales Rep doesn't allow to edit orders, admin invoice portal doesn't go by box qty multiples." [See full review](https://www.capterra.com/p/133836/B2B-Wave/#Capterra___6158397) JP Joey P. Product Manager > "Their ability to provide a flexible and effective platform for managing customers and orders with outstanding support and custom features for our..." [See full review](https://www.capterra.com/p/133836/B2B-Wave/#Capterra___6460445) SA Sam A. Systems & Data Administrator > "Lack of ability to create new documents such as invoices/pro-forma invoices." [See full review](https://www.capterra.com/p/133836/B2B-Wave/#Capterra___4566356) BC Brennan C. COO Co-Owner > "The learning curve of the platform is very low, allowing our company to get up to speed quickly and start selling products to our customers." [See full review](https://www.capterra.com/p/133836/B2B-Wave/#Capterra___6542543) RPS Ryan Patrick S. Business Development > "We have multiple customers with different discount per products and categories and it is hard to input the discounts." [See full review](https://www.capterra.com/p/133836/B2B-Wave/#Capterra___4514247) RG RICHARD G. Distribution Projects Manager > "The B2B site is as good as, if not better than the majority of B2B portals that we use & will probably get me round to taking in some new lines that..." [See full review](https://www.capterra.com/p/133836/B2B-Wave/#Capterra___6449357) VK Vanessa K. Office Manager > "There are not enough reporting features or options to pull reports." [See full review](https://www.capterra.com/p/133836/B2B-Wave/#Capterra___4781237) [View Reviews](https://www.capterra.com/p/133836/B2B-Wave/reviews/) Not enough reviews ## User interface 4.90 (52) [GOb2b](https://www.capterra.com/p/235302/GOb2b/) 4.86 (42) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features B2B Wave Top features 14/16 - AI Copilot - Bulk Ordering - Catalog Management - Communication Management - Customer Management - For B2B - Generative AI - Inventory Control - Mobile Access - Order Management - Payment Options - Promotions Management - Reordering - Reporting/Analytics - SEO Management - Shipping Management [See all features](https://www.capterra.com/p/133836/B2B-Wave/#features) GOb2b 11/16 - AI Copilot - Bulk Ordering - Catalog Management - Communication Management - Customer Management - For B2B - Generative AI - Inventory Control - Mobile Access - Order Management - Payment Options - Promotions Management - Reordering - Reporting/Analytics - SEO Management - Shipping Management [See all features](https://www.capterra.com/p/235302/GOb2b/#features) ### Recognition B2B Wave Best Value Small Business eCommerceSoftware (2024)  GOb2b Best Value B2B eCommerce PlatformSoftware (2022)  ### Deployment & support B2B Wave Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos GOb2b Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details B2B Wave - By B2B Wave - Located in United Kingdom - Founded in 2016 GOb2b - By GOb2b - Located in United Kingdom - Founded in ## Popular Comparisons [B2B Wave](https://www.capterra.com/p/133836/B2B-Wave/)[4.90 (52)](https://www.capterra.com/p/133836/B2B-Wave/reviews/) vs [Wholesale Suite](https://www.capterra.com/p/204219/Wholesale-Suite/)[4.89 (88)](https://www.capterra.com/p/204219/Wholesale-Suite/reviews/) $350/month Price $148.5/year 4.7 Features 4.7 4.9 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/133836-204219/B2B-Wave-vs-Wholesale-Suite) [B2B Wave](https://www.capterra.com/p/133836/B2B-Wave/)[4.90 (52)](https://www.capterra.com/p/133836/B2B-Wave/reviews/) vs [ewiz commerce](https://www.capterra.com/p/203698/ewiz-commerce/)[4.66 (47)](https://www.capterra.com/p/203698/ewiz-commerce/reviews/) $350/month Price $500/month 4.7 Features 4.6 4.9 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/133836-203698/B2B-Wave-vs-ewiz-commerce) [B2B Wave](https://www.capterra.com/p/133836/B2B-Wave/)[4.90 (52)](https://www.capterra.com/p/133836/B2B-Wave/reviews/) vs [nopCommerce](https://www.capterra.com/p/148685/nopCommerce/)[4.69 (106)](https://www.capterra.com/p/148685/nopCommerce/reviews/) $350/month Price Contact vendor for pricing 4.7 Features 4.6 4.9 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/133836-148685/B2B-Wave-vs-nopCommerce)