Salesforce Marketing Cloud Account Engagement vs MPZMail: Which is a better fit?

Great features and capabilities to develop and maintain workflows for Lead Management and Nurturing. Provides ability to deliver personalized messages for prospects and customers in real time.

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments.

Great visibilty into customers, ease of implementation and good support from vendor. Brings valuable visibility to reps.

Zhivko Z

Marketing Manager

It offers very limited set of features, which don't work quite as expected, the support is terribly lazy, and all that comes at a price much higher than that of the competition.

Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably.

Whether it was over complicated work flows, inconsistent reporting or terrible customer support - there was always a bad experience that made people hesitant about whether they could manage Pardot.

It integrates seamlessly with Salesforce, which makes it a really good addition. I like how customizable it is and the visualization options it offers.

Alabhya A

Performance Marketing Manager

Multiple ways of accomplishing the same results make it a tad bit confusing. Also, in-built connectors are limited as compared to some of the other alternatives.

I love the automatic campaign update emails that they send, it makes it easy to know what is working, and what isn't. Simple and easy, I love it.

However, I found that about 50% of people who signed up to my subscriber list had their names and email addresses blank. Basically I was losing half of my subscribers.

What I like most about MPZMail is the interface, from the first moment When I started using it in my company, I realized that it was very attractive and comfortable software for its use.

They asked me to send to them the image that I had problem loading (which I did) and they loaded it directly into my account.

We love the easy to design amazing looking signup forms, we use them for lots of landing pages. The newsletter designer is superb and takes us literally minutes to create stunning campaigns.

I was really disappointed when the WIX GetSubscribers app limited my newsletters to 3 per month without a monthly rate upgrade.

I really like the design of MPZMail, the truth is I think they made it to order to please the client who uses it, the design is quite comfortable and provides a good stay.

No customer service / Lack of technical support - don't sign up.