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Organizations that use online marketing for lead generation
Email marketing tool that assists small to large sized firms with email design, campaign management and analytics.
Great features and capabilities to develop and maintain workflows for Lead Management and Nurturing. Provides ability to deliver personalized messages for prospects and customers in real time.
Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments.
Great visibilty into customers, ease of implementation and good support from vendor. Brings valuable visibility to reps.
It offers very limited set of features, which don't work quite as expected, the support is terribly lazy, and all that comes at a price much higher than that of the competition.
Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably.
Whether it was over complicated work flows, inconsistent reporting or terrible customer support - there was always a bad experience that made people hesitant about whether they could manage Pardot.
It integrates seamlessly with Salesforce, which makes it a really good addition. I like how customizable it is and the visualization options it offers.
Multiple ways of accomplishing the same results make it a tad bit confusing. Also, in-built connectors are limited as compared to some of the other alternatives.
I love the automatic campaign update emails that they send, it makes it easy to know what is working, and what isn't. Simple and easy, I love it.
However, I found that about 50% of people who signed up to my subscriber list had their names and email addresses blank. Basically I was losing half of my subscribers.
What I like most about MPZMail is the interface, from the first moment When I started using it in my company, I realized that it was very attractive and comfortable software for its use.
They asked me to send to them the image that I had problem loading (which I did) and they loaded it directly into my account.
We love the easy to design amazing looking signup forms, we use them for lots of landing pages. The newsletter designer is superb and takes us literally minutes to create stunning campaigns.
I was really disappointed when the WIX GetSubscribers app limited my newsletters to 3 per month without a monthly rate upgrade.
I really like the design of MPZMail, the truth is I think they made it to order to please the client who uses it, the design is quite comfortable and provides a good stay.
No customer service / Lack of technical support - don't sign up.
Sabal: Hi, my name's Sabal. I am a data impact associate. I give Pardot a review of four out of five stars, and for more reviews, see below. Before my organization started using Pardot, we were on eTapestry's built-in mass email communication software system. It wasn't working for us because it was a technology of the past. It was very clunky. We had a very limited amount of mailable prospects we had, and it was very manual, and the resolution for videos, images wasn't the best. The first biggest selling point for Pardot was its native integration with Salesforce. So now whenever we have a contact in Salesforce, it's automatically synced to Pardot, which makes it a lot easier for my team to use and navigate. And the second reason why we chose Pardot is because of its really intelligent tools, such as Engagement Studio where we can automate a lot of our tasks and be a much more efficient organization. Pardot definitely is not the easiest tool to use. We have to hire consultants to help us build it and integrate it with Salesforce. It took us about a full year before we became confident with using Pardot, and every day my organization is still learning more things that the tool can do for us. If you're a small team and want to be super efficient, Pardot is a great tool for you because it takes a lot of the manual work out, especially with drip campaigns and a lot of its automation tools.
Prioritize real-user-identified key features according to your needs to find your best fit.
Salesforce Marketing Cloud Account Engagement
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Salesforce Marketing Cloud Account Engagement
MPZMail
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