# Compare Salesforce Marketing Cloud Account Engagement vs EmailOctopus 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Salesforce Marketing Cloud Account Engagement and EmailOctopus based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/134593-147415/Pardot-vs-EmailOctopus --- # Salesforce Marketing Cloud Account Engagement vs EmailOctopus Features and Cost Comparison Last updated July 21st, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Salesforce Marketing Cloud Account EngagementEmailOctopus2/4 selected [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) [## Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) Starting Price $1250.00/month Value-for-Money 3.8 Functionality 4 Ease of Use 3.8 Customer Service 3.8 Reviews Sentiment Based on [650 reviews](#user-reviews) Positive 518 Neutral 99 Negative 33 [## EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting Price $9.00/month Value-for-Money 4.8 Functionality 4.5 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [655 reviews](#user-reviews) Positive 638 Neutral 12 Negative 5 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Salesforce Marketing Cloud 4.2 (530) * * * Starting Price $25.00 Per User,Per Month Free Trial Free Version * * * User rating 83% of reviewers rated it above 4 stars * * * Highest Rated ### Marketo Engage 4.3 (711) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * ### Constant Contact 4.3 (2,937) * * * Starting Price $12.00 Usage Based,Per Month Free Trial Free Version * * * User rating 86% of reviewers rated it above 4 stars * * * ### Keap 4.1 (1,298) * * * Starting Price $299.00 Usage Based,Per Month Free Trial Free Version * * * User rating 79% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,561 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.5 Campaign Scheduling 3.9 Customizable Branding NA Newsletter Management NA Email Tracking 3.0 74%Fit Not enough reviews Feature ratings Email Campaign Management 4.8 Campaign Scheduling 4.8 Customizable Branding 4.8 Newsletter Management 4.8 Email Tracking \-- User satisfaction User satisfaction 4.1 User reviews[650](https://www.capterra.com/p/134593/Pardot/reviews/) Ease of use 3.8 Functionality 4.0 Value for money 3.8 Customer support 3.8 User satisfaction 4.8 User reviews[655](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Ease of use 4.7 Functionality 4.5 Value for money 4.8 Customer support 4.8 Price starts from Price starts from $1250Flat Rate, Per Month - Free version - Free trial Price starts from $9Per Feature, Per Month - Free version - Free trial Best for Best for Organizations that use online marketing for lead generation Best for EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms. ## User reviews Pros & cons SM Simon M. CRM Specialist > "Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7039601) VR Verified Reviewer Software Engineer > "It's not intuitive enough to compete with office 365 or Google platform." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6660894) SF Sarah F. Marketing Technologist > "Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go to..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7160153) VR Verified Reviewer Marketing Automation Specialist > "Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6223247) SF Sarah F. Marketing Technologist > "It works fairly seamlessly with Salesforce and the initial integration is not too complex." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7160153) Ipek Nil B. Sales Marketing Specialist > "I do not like the complexit of the interface which leads to different unintended sections." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6290328) VR Verified Reviewer Marketing Operations Manager > "I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6007074) WT Weronika T. Manager > "One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) KR Kristina R. Marketing Cloud Administrator > "I like the Journey Builder - it gives us a lot of options, we can easily make segments and target people, and it's visually pleasing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415) VR Verified Reviewer Director, Growth & Revenue Operations > "The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383) KR Kristina R. Marketing Cloud Administrator > "It helps us to track data, and have a overview of KPIs." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415) VR Verified Reviewer Director of Demand Gen > "I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4185840) Pratik H. Assoicate Project Coordinator > "Salesforce Marketing cloud Account Engagement is a well established tool which helps our organization to reach out to customers on a large..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4439095) Aadeeb S. Brand Manager > "We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) WT Weronika T. Manager > "My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and comprehensive..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) SA Saul A. Innovation Manager > "Integration with systems and importing data bases is basically impossible, even with IT support." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663) WT Weronika T. Manager > "One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) Jessica F. Merchant Experience Intern > "User Interface can be tricky sometimes... most of the navigation is not very intuitive and even know you can learn by watching/reading..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3450001) WT Weronika T. Manager > "The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed for..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) VR Verified Reviewer Director, Growth & Revenue Operations > "We didn't like not being able to relate marketing email activity to einstein activity sync." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383) MC Marco C. IT Expert > "Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6249385) VR Verified Reviewer Social Media Marketing Specialist > "Also, the platform can be costly, especially for startups or smaller companies with limited budgets." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428) MT Marek T. CEO > "The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4808104) VR Verified Reviewer Social Media Marketing Specialist > "It could take some time and effort to learn how to use the platform because it is a large and complicated platform." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428) Aadeeb S. Brand Manager > "Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. " [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) AV Alex V. Demand generation manager > "The graphic design of the platform looks a little bit old but nothing too bad." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3797389) CS Chiara S. Reviewer > "Very intuitive pages, I used it to do gas contracts on the phone" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092) LL Lucie L. Content manager > "It’s not really easy to use for beginners" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6234448) SO Samantha O. Admin Manager > "Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6139352) Aadeeb S. Brand Manager > "Pardot pricing is a major limitation of the software." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) AP Andreas P. Marketing Director > "Robust, customizable system with many features" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6201428) CR Chevy R. Solution Architect > "The tool does so much that it be a little bit too complicated at time." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3734049) VD Vatsal D. App developer > "Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910) SG Sue G. admin > "It was difficult to figure out how to use the mass email generator initially." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3720023) CS Chiara S. Reviewer > "It suggested me what to write and I could be successful with the client contract." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092) VR Verified Reviewer Demand Generation Marketing Manager > "There is no way to create a custom report, making it very difficult for our team to track ROI." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155) LH Liam H. Marketing Manager > "It is an essential tool that, although costly, is necessary to grow and scale." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6022666) Sukesha W. BDM > "It is not easy to customise reports on the software." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907) Aadeeb S. Brand Manager > "The lead nurturing campaigns are helping us to drive engagement with our current & potential customers." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) SA Saul A. Innovation Manager > "Salesforce Sales is part of the struggle." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663) NH Nirob H. Lead Generator Specialist > "In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4650121) VR Verified Reviewer Growth Marketing > "It's definitely behind in terms of feature set." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3764305) VR Verified Reviewer Marketing Manager > "It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875) AG Ariane G. Marketing and Project Manager > "Also, @ mentions do not show up on Facebook as they should, only simple @text without the link." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3607505) VR Verified Reviewer Associate Manager > "User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4696110) TD Tanuj D. Software Engineer > "The setup was a little confusing as first even when I have worked as a developer for Salesforce applications." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595) VB Vivien B. Associate > "VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6333456) Sukesha W. BDM > "That is one feature that i dislike." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907) VD Vatsal D. App developer > "It helps you segment and target your audience effectively." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910) BM Brittany M. Email Marketing Manager > "There are plenty of niche things that can not be easily customized, like email layout, without creating and uploading an entire new layout." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2780439) SN Shankar N. Manager > "Easy setup to create new fields and data management module." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4731688) OT Olivier T. Principal > "It's not as easy to integrate as you'd think even if it's also a Salesforce tool, the integration is painful, complicated and really messy..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2480354) VR Verified Reviewer CEO > "It’s a good product, very mature and integrated to the Salesforce ecosystem." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4270873) TT Tiju T. Director Marketing Ops > "Lead routing is not available." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3182270) TD Tanuj D. Software Engineer > "There are many event based triggers which one can utilize which could ensure better response times and lead conversion." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595) Erik V. Sr. Manager, Strategic Development > "I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that creating..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) CE Chelsea E. Head of Marketing > "Overall we have been satisfied with Pardot and it has met our needs for a high-growth B2B tech company." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3831605) VR Verified Reviewer Instructor > "Since I've been using this software for less than 6 months, I don't have anything I would ask the developers to improve." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3029067) Muhammad Daud S. IT Manager > "Its algorithms are unique in capturing leads and working strategically with different businesses." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) VR Verified Reviewer VP Demand Generation > "The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2409230) RJ Rebecca J. Sr Manager > "Pardot, because it's part of Salesforce, has all the capabilities you need!" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4237503) VR Verified Reviewer Demand Generation Marketing Manager > "The reporting feature in Pardot is subpar." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155) AE Alexandra E. Client loyalty rep > "A great tool for email marketing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3750790) VR Verified Reviewer Senior Project Manager > "This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2420048) KP Karan P. Associate > "Robust B2B marketing platform; offers deep integrations with our website & CRM" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3545067) Wanda M. Account Executive > "There was a lot of inaccurate information, especially with lead management, as well as integration and email marketing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2687859) VR Verified Reviewer Marketing Manager > "Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875) KK Kelly K. Visual Designer > "Pardot is kind of pricey as well." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3232372) KA Kristina A. Marketing Director > "Dyamic content can be anything from the typical first name, company name, to custom dynamic content that's unique to whatever your needs..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2332115) AM Amanda M. Digital Marketing Director > "The test emails take FOREVER to arrive, although that might have something to do with our SPAM filter." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2512182) AE Alexandra E. Chief Financial Officer > "A multipurpose product has many uses which can work in different ways and solve different types of organizational problems depending on..." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___2685660) Kelly Michael S. Director of Digital Transformation > "Pardot doesn't have advanced automation like process builder or flow in Sales Cloud." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2503163) CR Chevy R. Solution Architect > "I haven't found a better tool for email than Pardot." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3734049) NW NATASHA W. Marketing > "I don't like that it doesn't allow conditional automation on forms." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2874087) VR Verified Reviewer Demand Generation and Event Marketing Manager > "I like using the engagement studio." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3829746) ST Saurabh T. Operations Manager > "This is a compulsory feature and causes issues with duplicate and bad data." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2294306) AE Alexandra E. Chief Financial Officer > "It allows immediate integrations with the Salesforce group, thus giving an integration capacity that results in greater efficiency within..." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___2685660) AA Ahsan A. Marketing executive > "Reporting is not the best" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475) YA Yolanda A. CMO > "it helps us in our day-to-day work because we can be autonomous from the marketing department." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3256283) VR Verified Reviewer Salesforce Admin > "Overall the easy of implementation and access are nice but Pardot did not work for us because we were just too big and had too many..." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___2860535) [View Reviews](https://www.capterra.com/p/134593/Pardot/reviews/) JG Jessica G. Realtor > "It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it gets..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7132440) JD Juan D. CMO > "For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518) AJ Amit J. Executive > "It integrates well with platforms like Amazon SES and provides clear analytics to track opens, clicks, and performance without unnecessary..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190) VR Verified Reviewer Marketing Director > "The number of pre designed email templates is small compared to other services like mailchimp .Templates are clean but lack visual flair compared..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6869734) Lauren F. Legal Secretary > "I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259) Lauren F. Legal Secretary > "I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259) OD Omar D. Owner Founder > "As a growing nonprofit, we're on a very strict budget, but EO allows us to communicate with our client accounts and provides excellent security..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956) VR Verified Reviewer Director > "There are limited features when it comes to making content, for example in text editing i cannot align my content elements freely and have to..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857800) SA Suzan A. Owner > "I like EmailOctopus, because the price is very reasonable for small and new business, The free plan is very generous, pricing is transparent and..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970) DE Diana E. Computer Science Tutor > "I also can't switch easily between my two brands/designs, so it's harder to use as an entrepreneur with two strings to her bow!" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002844) CV Christiaan V. Marketing and Development > "I love EmailOctopus, its got the same advance features as the OG software, and its more affordable, I'm also using the API to create my own..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202) PG Pats G. Director > "It’s a little pricey, it doesn’t check dodgy email addresses to prevent being spammed, lacks the option to check campaigns to avoid spam" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6854279) VR Verified Reviewer Owner > "The platform is super user-friendly – I can easily customise the templates to fit my website and within 10 mins or so, I can send an email to all..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6591946) VP Vicki P. Owner > "Pasting text from outside doesn't translate with same font size and weight, so I have to change it." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6867970) TO Temitope O. Owner > "For instance, I could easily log in and create campaigns, with reporting features that provide clear insights into performance of the emails sent." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514) CK Cheryl K. Congregational Adminstrator > "Also, I can't figure out how to use the columns...if I try to use a two column look to put an image next to a text box, it always reverts to the..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6798141) DP Dawn P. Director > "It's provided a cost-effective way for me to try out managing a mailing list and communicating with my contacts." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7005514) BD Bree D. Admin > "The main downside of EmailOctopus is its limited customisation and advanced functionality compared to other email marketing platforms" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6557704) Jaime H. Artist > "I like that my account with EmailOctopus will grow only as I grow. As I grow my list, which means I have more opportunity to earn more, then I..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6862690) RS Robin S. Office Assistant > "Sometimes it gets restrictive to only have the option to choose 1, 2, 3, or 4 columns in a block, especially since you can't adjust their widths." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6780696) Megan B. None > "Each week I am able to create an email chain in less than 10 minutes and set it up to be sent." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147) VR Verified Reviewer Designer > "not being able to use MOV files as part of an email blast and subject to PNG / JPEG or GIFF files only" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557) OD Omar D. Owner Founder > "I also like that they have tier packages, so when our time comes to graduate from free, we have options, making it a great start-up value for the..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956) JE Jennifer E. Secretary > "Their embedded forms don't allow subscribers to choose which of our emails they'd like to receive." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857140) IN Inamari N. Marketing Executive > "It integrates well with the tools I already use, and I’ve found the automation features surprisingly capable for a platform at this price point." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7044339) FI Fabiola I. Illustrator and Storyteller > "Sometimes, the UI for designing the newsletters is a bit clunky, especially when dragging and dropping blocks." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6617142) AH Allison H. Operations Manager > "The integrations with other platforms (like Google Suite and Knack) make it easy to connect EmailOctopus with our broader workflow." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074) JD Juan D. CMO > "Unpredictable campaign approval process" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518) DB Dave B. Creator > "Being able to revisit old campaigns to track opens and clicks as well as being able to use old campaigns as a template is really useful." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6405826) MD Mara D. Author > "Could use more design options for email campaigns, current designs feel a touch dated" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6415010) MZ Maurizio Z. Press Officer > "I also really appreciate being able to schedule emails and, above all, replicate them to different lists in just a few steps." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7015894) TO Temitope O. Owner > "The current system lacks the ability to categorize or organize templates effectively." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514) CV Christiaan V. Marketing and Development > "I like the simplicity, and the HTML email builder to code my own, the reports are easy to read, for that quick analytics to see how the campaign is..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202) CA Manas M. Founder > "It makes it difficult to send emails on the go." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6875655) SA Suzan A. Owner > "Value for money, as a new business I like the free trial it is generous and help me decide later when i have more customers to upgrade to paid..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970) PM Peter M. Head of Marketing > "There are no options to let your users select options from a drop-down or checkbox list." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466) DB Donna B. Owner and Therapist > "I have tried many email marketing providers and this is by far my favourite. Because they are so generous with their free plan and don't keep..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030001) JC Jenny C. Owner > "It won’t send me an email when I get a new subscriber added to my list." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6658409) AH Allison H. Operations Manager > "Highly recommend it for nonprofits, startups, and small teams who want professional email marketing without the bloated complexity of larger..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074) PM Peter M. Head of Marketing > "The sign-up form options are a little too basic at the moment." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466) LA Lynda A. Owner > "For a small business owner in this economy, I needed to stay in a certain price range and EmailOctopus gives me everything I need (and what the..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6449599) NP Nicola P. Director > "sometimes when uploading my own images it can be a bit slow, but im trying hard to find something negative." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6824641) MT Meg T. Owner Clinical Director > "Using Email Octopus is an affordable way to sed out email campaigns and capture addresses." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002620) NB Nate B. Editor in Chief > "The only thing I didn't like is that it doesn't recommend using gmail or any free email as the sending account." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6666556) DC Diego C. teacher > "EmailOctopus has made it easy to build and manage email campaigns, segment my audience, and maintain consistent communication with our community." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6828816) ST Susan T. Community development > "This makes evaluating metrics and replicating sends more complicated." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6809674) Jamie G. Partner > "There are free features and paid features, and the free plan has great value for smaller contact lists." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6873349) MM Mmoham M. Software Engineer > "Email templates of the product are not customizable." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6631886) AJ Amit J. Executive > "The campaign setup, list management, and automation are straightforward, and the deliverability is reliable." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190) MY Mark Y. Founder > "the monetization features of some competitors and such were not as important for me at the time." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6620573) VR Verified Reviewer Owner > "I like the fact that it gives you the most amount of free subscribers in your database more than mailchimp" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6872749) KI Kelechi I. Owner > "Not a fan of the pricing structure in terms of being charged based on audience size" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6628943) JB Jenny B. CV Writer > "It is really user-friendly and easy to design and schedule email campaigns and automations. When I have had any technical issues, I also received..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7014077) AW April W. administration > "lacks features unless you join the paid plan free doesnt go far here but nothing like mail chimp as example" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6608438) AM Amanda M. Marketing Communications Coordinator > "It makes my job easier, helps me create professional emails, and gets our communications delivered in an effective manner." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815734) AK Ariel K. Operations Manager > "The interface is a bit bland, and sometimes confusing (some things are in the wrong places)" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6514940) TO Temitope O. Owner > "The platform's intuitive interface allows me to quickly set up and manage email campaigns without a steep learning curve." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514) KM Katrina M. Owner > "There's a few I would like to remove (obviously outside the US for a US company, haven't opened an email in years, etc)." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054) VR Verified Reviewer Designer > "overall I have enjoyed using this platform for quick email blasts and being able to get my communications streamlined and in sync for branding..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557) KR Kyle R. Online Coach > "Pull your CSV files through already and close your mind-numbing, overcharging, 2-audience-limited mail company and make the switch. If you don't..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___5029920) KB Kimberly B. AUTHOR > "It has allowed me to get up and running with monthly newsletters to my readers." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7013698) Megan B. None > "I don't think I would use it enough to pay for a subscription." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147) NS Norman S. Founder > "I also like that I can even do automations on my free account for my volunteer organization." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7022017) TK Thomas K. Publisher > "There's nothing I dislike about EmailOctopus, but if I could suggest one feature it would be social media account linking as opposed to having to..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___4978048) JG Janet G. Creative Entrepreneur and Freelancer > "I really like that EmailOctopus offers a wide range of features even in the free plan, which is perfect for small businesses and beginners." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6806371) AS Alyson S. Artist and Author > "I certainly won't be going back to my previous (expensive) mail service provider." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7012614) JG Jenna G. Creative Design Manager > "It's very user-friendly and simplifies setting up my brand identity as I can save bespoke colours and logos to use week on week." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815124) MN Matilde N. Art Director > "I had some troubles with multiple users feature." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6488173) CN Charolette N. Author > "I love how easy it is to organize my reader lists, run campaigns, and track engagement without feeling overwhelmed by data." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7028829) Pablo E. Consultant > "I’m supposed to share some inconvenience here, but sorry." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6866259) Roj W. Owner > "I've run several small campaigns now to a well segmented database and the experience has been very straightforward and effective." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6868553) ML Melissa L. Marketing Executive > "Lack of explainer information and videos" [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6710442) JG Jessica G. Realtor > "I like that EmailOctopus is simple, affordable, and easy to use for staying in touch with my real estate clients." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7132440) SR Sergio R. Marketing Manager > "I was using another service before, but to be honest, I didn’t feel confident with it lately." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7031245) TC Timothy C. Owner > "Easy learning curve, ability to import subscribers, and a competitive free plan that is way better than the alternatives." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7013780) KM Katrina M. Owner > "I haven't figured out yet how to manage my email subscribers efficiently." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054) TC Timothy C. Owner > "I also appreciate the customer service, which has been quick and speedy every time I have spoken to them (and they are REAL humans, too, which is..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7013780) KL Katrina L. Communications Officer > "Navigating between the Setup/Design/Content/Send portions of the Campaigns form is a little frustrating because you can't jump from setup to..." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6294603) RJ Rick J. Owner > "I like the flexible payment plans, including being able to start with a free plan." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6867873) MS Miroslawa S. Owner > "I can not contact the customer support." [See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6787325) [View Reviews](https://www.capterra.com/p/147415/EmailOctopus/reviews/) ## User interface [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) 4.14 (650) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) 4.79 (655) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Salesforce Marketing Cloud Account Engagement 31/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/134593/Pardot/#features) EmailOctopus Top features 36/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/147415/EmailOctopus/#features) ### Recognition Salesforce Marketing Cloud Account Engagement is recognized as a top-rated tool in 1 Capterra Shortlist reports EmailOctopus is recognized as a top-rated tool in 2 Capterra Shortlist reports Best Value Email MarketingSoftware (2026)  Best Value Email MarketingSoftware (2025)  Best Value Email MarketingSoftware (2023)  ### Deployment & support Salesforce Marketing Cloud Account Engagement Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos EmailOctopus Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Salesforce Marketing Cloud Account Engagement - By Salesforce - Located in United States - Founded in 2003 EmailOctopus - By Three Hearts Digital - Located in United Kingdom - Founded in 2015 ## Popular Comparisons [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,495)](https://www.capterra.com/p/132996/brevo/reviews/) $1250/month Price $9/month 4.0 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-134593/brevo-vs-Pardot) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,495)](https://www.capterra.com/p/132996/brevo/reviews/) $9/month Price $9/month 4.5 Features 4.5 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-147415/brevo-vs-EmailOctopus) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.82 (13,491)](https://www.capterra.com/p/202338/Gmail/reviews/) $1250/month Price $0 4.0 Features 4.7 3.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/134593-202338/Pardot-vs-Gmail) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.82 (13,491)](https://www.capterra.com/p/202338/Gmail/reviews/) $9/month Price $0 4.5 Features 4.7 4.7 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/147415-202338/EmailOctopus-vs-Gmail) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,648)](https://www.capterra.com/p/110228/MailChimp/reviews/) $1250/month Price $13/month 4.0 Features 4.4 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-134593/MailChimp-vs-Pardot) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,648)](https://www.capterra.com/p/110228/MailChimp/reviews/) $9/month Price $13/month 4.5 Features 4.4 4.7 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-147415/MailChimp-vs-EmailOctopus) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,321)](https://www.capterra.com/p/136603/MailerLite/reviews/) $1250/month Price $12/month 4.0 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/134593-136603/Pardot-vs-MailerLite) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,321)](https://www.capterra.com/p/136603/MailerLite/reviews/) $9/month Price $12/month 4.5 Features 4.5 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-147415/MailerLite-vs-EmailOctopus) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $1250/month Price $15/month 4.0 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-134593/ActiveCampaign-vs-Pardot) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $9/month Price $15/month 4.5 Features 4.5 4.7 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,937)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $1250/month Price $12/month 4.0 Features 4.2 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-134593/Constant-Contact-vs-Pardot) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,937)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $9/month Price $12/month 4.5 Features 4.2 4.7 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-147415/Constant-Contact-vs-EmailOctopus)