# Compare Salesforce Marketing Cloud Account Engagement vs Freshsales 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Salesforce Marketing Cloud Account Engagement and Freshsales based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/134593-155563/Pardot-vs-Freshsales

---

# Salesforce Marketing Cloud Account Engagement vs Freshsales Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Salesforce Marketing Cloud Account EngagementFreshsales2/4 selected

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

[Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.5 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/)

[## Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

Starting Price

$1250.00/month

Value-for-Money

3.8

Functionality

4

Ease of Use

3.8

Customer Service

3.8

Reviews Sentiment

Based on [650 reviews](#user-reviews)

Positive

518

Neutral

99

Negative

33

[## Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.5 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/)

Starting Price

$11.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.4

Reviews Sentiment

Based on [621 reviews](#user-reviews)

Positive

566

Neutral

32

Negative

23

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 5,919 reviews from lead management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

67%Fit

Missing features

Not enough reviews

Feature ratings

CRM

4.7

Contact Management

4.0

Lead Capture

NA

Prospecting Tools

3.0

Lead Generation

4.3

60%Fit

Missing features

Not enough reviews

Feature ratings

CRM

4.4

Contact Management

4.2

Lead Capture

4.0

Prospecting Tools

\--

Lead Generation

NA

User satisfaction

User satisfaction

4.1

User reviews[650](https://www.capterra.com/p/134593/Pardot/reviews/)

Ease of use

3.8

Functionality

4.0

Value for money

3.8

Customer support

3.8

User satisfaction

4.5

User reviews[621](https://www.capterra.com/p/155563/Freshsales/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.4

Price starts from

Price starts from

$1250Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$11Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Organizations that use online marketing for lead generation

Best for

With Freshsales, businesses can attract, engage, close, and nurture their leads. You no longer need a CRM and five other tools to run your business, just Freshsales CRM will do.

## User reviews

Pros & cons

SM

Simon M.

CRM Specialist

> "Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7039601)

VR

Verified Reviewer

Software Engineer

> "It's not intuitive enough to compete with office 365 or Google platform."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6660894)

SF

Sarah F.

Marketing Technologist

> "Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7160153)

VR

Verified Reviewer

Marketing Automation Specialist

> "Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6223247)

SF

Sarah F.

Marketing Technologist

> "It works fairly seamlessly with Salesforce and the initial integration is not too complex."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7160153)

Ipek Nil B.

Sales Marketing Specialist

> "I do not like the complexit of the interface which leads to different unintended sections."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6290328)

VR

Verified Reviewer

Marketing Operations Manager

> "I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6007074)

WT

Weronika T.

Manager

> "One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

KR

Kristina R.

Marketing Cloud Administrator

> "I like the Journey Builder - it gives us a lot of options, we can easily make segments and target people, and it's visually pleasing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415)

VR

Verified Reviewer

Director, Growth & Revenue Operations

> "The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383)

KR

Kristina R.

Marketing Cloud Administrator

> "It helps us to track data, and have a overview of KPIs."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415)

VR

Verified Reviewer

Director of Demand Gen

> "I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4185840)

Pratik H.

Assoicate Project Coordinator

> "Salesforce Marketing cloud Account Engagement is a well established tool which helps our organization to reach out to customers on a..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4439095)

Aadeeb S.

Brand Manager

> "We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

WT

Weronika T.

Manager

> "My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

SA

Saul A.

Innovation Manager

> "Integration with systems and importing data bases is basically impossible, even with IT support."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663)

WT

Weronika T.

Manager

> "One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

Jessica F.

Merchant Experience Intern

> "User Interface can be tricky sometimes... most of the navigation is not very intuitive and even know you can learn by watching/reading..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3450001)

WT

Weronika T.

Manager

> "The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

VR

Verified Reviewer

Director, Growth & Revenue Operations

> "We didn't like not being able to relate marketing email activity to einstein activity sync."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383)

MC

Marco C.

IT Expert

> "Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6249385)

AG

Ariane G.

Marketing and Project Manager

> "Also, @ mentions do not show up on Facebook as they should, only simple @text without the link."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3607505)

MT

Marek T.

CEO

> "The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4808104)

VR

Verified Reviewer

Social Media Marketing Specialist

> "Also, the platform can be costly, especially for startups or smaller companies with limited budgets."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428)

Aadeeb S.

Brand Manager

> "Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. "

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

VR

Verified Reviewer

Social Media Marketing Specialist

> "It could take some time and effort to learn how to use the platform because it is a large and complicated platform."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428)

CS

Chiara S.

Reviewer

> "Very intuitive pages, I used it to do gas contracts on the phone"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092)

AV

Alex V.

Demand generation manager

> "The graphic design of the platform looks a little bit old but nothing too bad."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3797389)

SO

Samantha O.

Admin Manager

> "Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6139352)

LL

Lucie L.

Content manager

> "It’s not really easy to use for beginners"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6234448)

AP

Andreas P.

Marketing Director

> "Robust, customizable system with many features"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6201428)

Aadeeb S.

Brand Manager

> "Pardot pricing is a major limitation of the software."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

VD

Vatsal D.

App developer

> "Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910)

CR

Chevy R.

Solution Architect

> "The tool does so much that it be a little bit too complicated at time."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3734049)

CS

Chiara S.

Reviewer

> "It suggested me what to write and I could be successful with the client contract."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092)

SG

Sue G.

admin

> "It was difficult to figure out how to use the mass email generator initially."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3720023)

LH

Liam H.

Marketing Manager

> "It is an essential tool that, although costly, is necessary to grow and scale."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6022666)

VR

Verified Reviewer

Demand Generation Marketing Manager

> "There is no way to create a custom report, making it very difficult for our team to track ROI."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155)

Aadeeb S.

Brand Manager

> "The lead nurturing campaigns are helping us to drive engagement with our current & potential customers."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

Erik V.

Sr. Manager, Strategic Development

> "I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942)

Muhammad Daud S.

IT Manager

> "Its algorithms are unique in capturing leads and working strategically with different businesses."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887)

Sukesha W.

BDM

> "It is not easy to customise reports on the software."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907)

NH

Nirob H.

Lead Generator Specialist

> "In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4650121)

SA

Saul A.

Innovation Manager

> "Salesforce Sales is part of the struggle."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663)

VR

Verified Reviewer

Marketing Manager

> "It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875)

VR

Verified Reviewer

Growth Marketing

> "It's definitely behind in terms of feature set."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3764305)

VR

Verified Reviewer

Associate Manager

> "User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4696110)

AA

Ahsan A.

Marketing executive

> "Reporting is not the best"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475)

AA

Ahsan A.

Marketing executive

> "The support is simply great - They open the tickets on the same day and try to solve your issues within the same day"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475)

Jaimie B.

Senior Manager, Digital

> "The form + landing page management is confusing and time consuming."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794)

VB

Vivien B.

Associate

> "VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6333456)

TD

Tanuj D.

Software Engineer

> "The setup was a little confusing as first even when I have worked as a developer for Salesforce applications."

[See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595)

Erik V.

Sr. Manager, Strategic Development

> "Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942)

Muhammad Daud S.

IT Manager

> "Pardot is quite expensive and really advance to manage."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887)

Erik V.

Sr. Manager, Strategic Development

> "I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942)

MM

Marco M.

Growth Hacker

> "Inability to do almost anything without support from a developer or without extensive HTML knowledge, unless you want your forms /..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2226698)

VD

Vatsal D.

App developer

> "It helps you segment and target your audience effectively."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910)

Jaimie B.

Senior Manager, Digital

> "The learning curve can be tough if you're not a power user, it's not drag and drop or user friendly at all."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794)

JH

John H.

Lead Analytics Engineer

> "Undoubtedly the main thing attracting us to Pardot is its integration with Salesforce."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3596677)

Sukesha W.

BDM

> "That is one feature that i dislike."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907)

Muhammad Daud S.

IT Manager

> "Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887)

BM

Brittany M.

Email Marketing Manager

> "There are plenty of niche things that can not be easily customized, like email layout, without creating and uploading an entire new..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2780439)

SN

Shankar N.

Manager

> "Easy setup to create new fields and data management module."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4731688)

OT

Olivier T.

Principal

> "It's not as easy to integrate as you'd think even if it's also a Salesforce tool, the integration is painful, complicated and really..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2480354)

VR

Verified Reviewer

CEO

> "It’s a good product, very mature and integrated to the Salesforce ecosystem."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4270873)

TT

Tiju T.

Director Marketing Ops

> "Lead routing is not available."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3182270)

TD

Tanuj D.

Software Engineer

> "There are many event based triggers which one can utilize which could ensure better response times and lead conversion."

[See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595)

VR

Verified Reviewer

Instructor

> "Since I've been using this software for less than 6 months, I don't have anything I would ask the developers to improve."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3029067)

CE

Chelsea E.

Head of Marketing

> "Overall we have been satisfied with Pardot and it has met our needs for a high-growth B2B tech company."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3831605)

VR

Verified Reviewer

VP Demand Generation

> "The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2409230)

RJ

Rebecca J.

Sr Manager

> "Pardot, because it's part of Salesforce, has all the capabilities you need!"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4237503)

VR

Verified Reviewer

Demand Generation Marketing Manager

> "The reporting feature in Pardot is subpar."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155)

AE

Alexandra E.

Client loyalty rep

> "A great tool for email marketing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3750790)

VR

Verified Reviewer

Senior Project Manager

> "This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2420048)

Jhara M.

Marketing Director

> "As a Salesforce product, it's really easy to integrate with the CRM."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3569328)

Wanda M.

Account Executive

> "There was a lot of inaccurate information, especially with lead management, as well as integration and email marketing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2687859)

KP

Karan P.

Associate

> "Robust B2B marketing platform; offers deep integrations with our website & CRM"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3545067)

HC

Henrique C.

Senior Account Manager

> "It can be a bit confusing at first because it requires a lot of clicking to get to a place or to create lists."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2214610)

VR

Verified Reviewer

Marketing Manager

> "Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875)

KK

Kelly K.

Visual Designer

> "Pardot is kind of pricey as well."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3232372)

[View Reviews](https://www.capterra.com/p/134593/Pardot/reviews/)

ET

Ellie T.

Learn Support Coordinator

> "The analytics section allow you to create reports that can update themselves, making it easy to monitor and view necessary information, the..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6346909)

ET

Ellie T.

Learn Support Coordinator

> "The system only allows for a certain amount of field's per customer, meaning you have to make learning records for the courses, which are on..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6346909)

SC

SooHoon C.

Co-Founder

> "The intuitive lead scoring and automated follow-up system helped us prioritize high-potential leads, maintaining consistent communication..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6381964)

VR

Verified Reviewer

Operations Manager

> "It wasn't made crystal clear when we signed up and in hindsight it's a bit too much of a risk for us, we're in tourism so we work hard on..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___7102784)

AS

Ade S.

Client rep

> "Fresh sales used under fresh works is a good application for documenting sales pitches, client information and documents."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6854578)

VR

Verified Reviewer

Operations Manager

> "The big issue for us was learning that a key functionality promised in the sales process actually needed a much more expensive plan."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___7102784)

SC

SooHoon C.

Co-Founder

> "The automation and AI-driven insights have significantly boosted our sales performance, making Freshsales a valuable tool for our business."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6381964)

SC

SooHoon C.

Co-Founder

> "Customizing reports to fit our specific business needs proved to be challenging, especially without advanced technical skills."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6381964)

ET

Ellie T.

Learn Support Coordinator

> "The system itself is very good, and the company are willing to create special features if needed, and are happy to work with our system..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6346909)

HS

Harry S.

Head of CSM

> "It works well and looks great, but the pricing and support let it down."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___7043570)

Bo K.

Customer Service Ambassador

> "Creating several marketing campaigns in a short time is also another best feature of Freshsales, the team can work on them and generate..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6042429)

YY

Yhan Y.

Assistant Manager

> "Kinda sucks 'cause I was hoping to not have to set every single thing by hand."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6853893)

Aaron N.

Strategy Analyst

> "Right from adding contacts/leads to the platform, managing lead lifecycle through tasks and creating deals to incentivise the cycle, its a..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6433344)

GC

Gina C.

COO

> "It’s difficult to export contacts and you are limited to the amount of times you can export a day and you don’t have the ability to filter..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6181214)

JR

Jayanth R.

Project Manager

> "We have also integrated our internal systems with Freshsales CRM through custom app developments to customize the CRM as per our business..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4964422)

AR

Ashli R.

Operations Director

> "Horrible customer service, no compromises or attempts to resolve solutions to help small businesses."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6722023)

TK

Ted K.

Support Specialist

> "This product has all the needed features of an outstanding Sales CRM such as Lead Capture, Contact Management, Omni channel support and much..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4993665)

Bo K.

Customer Service Ambassador

> "The version updates could be a headache for larger companies, migration could take a few months, customer support after sales should be much..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6042429)

VR

Verified Reviewer

Operations Manager

> "During their open hours, support is very polite and tries very hard to help."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___7102784)

AM

Alfiya M.

Software Engineer

> "After sales, customer support is not very extensive."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6428072)

SC

SooHoon C.

Co-Founder

> "As a manager of a small food retail business, I found Freshsales’ lead management and automation features incredibly useful."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6381964)

Duncan C.

Content Strategist

> "I had a fair bit of trouble setting up certain automations, which was made more difficult because a lot of the documentation was out of date..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4965255)

Becky F.

Software Developer

> "The sales process is simplified because to the lead score and AI-driven insights, which assist prioritize and nurture leads more efficiently."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6035736)

AR

Ashli R.

Operations Director

> "No refunds and terrible customer service."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6722023)

YY

Yhan Y.

Assistant Manager

> "Pipeline view's real nice, makes it way easier to follow what's going on."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6853893)

HS

Harry S.

Head of CSM

> "Very expensive for what it offers."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___7043570)

Rebacca F.

Sr Director Sales Effectiveness and Enablement

> "I really like the way it keeps the sales sequences and automates them."

[See full review](https://www.capterra.com/p/155563/Freshsales/#GetApp___6472903)

KA

Karol A.

Junior Sales Support Specialist

> "I hate that when you have custom sales activity you can only have one field set for all of these."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4963425)

AM

Alfiya M.

Software Engineer

> "Since the company I was working with was very much into building customer relationships, this product proved beneficial."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6428072)

MB

Matthew B.

Manager for Business Development

> "Sometimes, it feels as if they're relying on excellent customer service to make up for a less usable app."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4986720)

Rachel M.

System Engineer

> "Having access to pre-made email templates, mass emailing, and detailed stats is also fantastic."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4905667)

AB

Adam B.

Business Development Manager

> "Mail integration is pointless for me. If set to 'auto', all emails from a client appear on all of their deals, rather than having..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3967572)

PR

Pauline R.

SDR

> "I started using it in my previous role in a very small startup and it did the job for a while, the knowledge base management is great and..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6147703)

AR

Annisa R.

Sales Development Representative

> "sometimes there are bugs in filtering contacts"

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4965388)

TV

Tanmayu V.

Business Development Manager

> "Also, the reporting and the analytics freshsales offers helps us in keeping track of all our data, activity and how we can streamline the..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4247231)

RH

Raunaque H.

Business Development Alliance

> "Sometimes, customer support takes a lot of time to solve the queries."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4979956)

VR

Verified Reviewer

Marketing Manager

> "The level of customizations freshsales offer is one of its best feateure, we wanted a software to automate our entire sales pipleine, from..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3936027)

DL

Deborah L.

Marketing Director

> "It is infuriating to have spent so much money and time on software that our business now relies on only for it to be a huge mistake."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6239506)

MC

Marah C.

Marketing and Social Media

> "It is also good for the organizational capabilities that Freshsales provides, as we can create a file for each customer and we can save..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4459285)

VR

Verified Reviewer

Snr. Marketing Support Executive

> "Support engineers can take months if not a few years to fix the issue."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4973933)

RW

Ruzan W.

It

> "Freshsales offers several features that stand out positively:"

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6517909)

Yogesh M.

IT Manager

> "Unable to configure Phone system in other VOIP Devices like IP Phone & Polycom Conference Devices."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3966772)

LMM

Luis Miguel M.

CCO

> "Freshsales is a great tool to start a good CRM effort, it has a lot of useful features that make it a good fit for those starting a..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4884546)

JK

Jillian K.

Marketing and Sales Associate

> "It's difficult to find out how to schedule an email to a list of people, the tags are useful but it takes time to learn how to use them..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3929849)

Almodyr B.

Data Analyst

> "What I liked best about Freshsales was its simple user interface and comprehensive set of features for managing customer relationships and..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4616595)

VR

Verified Reviewer

Director

> "I am disgusted that I spent the money and will not renew, As soon as I am able to transfer my hostage contacts I will move to another..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#GetApp___4311392)

Rachel M.

System Engineer

> "Managing your leads, prospects, deals, wins/losses, and clients is a breeze."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4905667)

LF

Laura F.

Administrator

> "There was nothing in particular that I could complain about. If anything I think after an update, the reporting was less user friendly for..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3966949)

SC

SooHoon C.

Co-Founder

> "Despite the challenges with reporting, my overall experience with Freshsales has been positive."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6381964)

DL

Deborah L.

Marketing Director

> "Freshworks' support team does not have any clue what they are talking about."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6239506)

TK

Ted K.

Support Specialist

> "Freshsales is helping our business grow and spread our product to new lucky customers"

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4993665)

TV

Tanmayu V.

Business Development Manager

> "The onboarding process was a bit longer than expected, and integration with other tools is also a bit difficult."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4247231)

KA

Karol A.

Junior Sales Support Specialist

> "I like the fact, that if offers you some basic features of customization"

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4963425)

GC

George C.

Business Development

> "Sometimes it can be a little bit clunky and things like workflows do not work that effectively."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3904538)

LH

Leslie H.

Marketing Director

> "Freshworks has made it much easier for our company to collect and track our leads with automated processes that save us time."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3820055)

VR

Verified Reviewer

Director

> "The software is full of bugs, the support people are very helpful but I do feedback on the errors I reported and no fix either. "

[See full review](https://www.capterra.com/p/155563/Freshsales/#GetApp___4311392)

Aaron N.

Strategy Analyst

> "It has a great feature list."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6433344)

VR

Verified Reviewer

Client Lead

> "A bit expensive"

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6243034)

AC

Alvaro C.

CEO

> "We have all our operations integrated in Freshworks ecosystems."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4986344)

Sri Lakshmi Swetha V.

Customer Advisor

> "It sometimes gets difficult to understand the interface especially where there's some new product upgrade or change."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3865939)

Susang R.

Product Marketer

> "If you need a good solution for your marketing teams to organize customer information better and achieve better efficiency, Freshsales is a..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3634705)

BB

Bryan B.

Business Counselor

> "The sales process was hard because we started with an inside sales rep because we are a small group."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4320798)

VR

Verified Reviewer

CEO

> "My overall experience with Fresh sales is moderately satisfying and helpful, it was very in boosting thv overall sales process"

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6191309)

AB

Adam B.

Business Development Manager

> "Things I think should be basic (or I used in Pipedrive) just don't exist or don't work in Freshsales. "

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3967572)

Andrei P.

Data Scientist

> "Freshsales is the best CRM software for beginners, it has not so many features but it helps when figuring out what CRM software is."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3685720)

MN

Mahesh N.

CEO

> "Calling application (exotel) integration didnt work."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4445264)

MD

Melvin D.

Business Development Specialist

> "Saved our company a lot of man hours, and now the company has issued 7.5 hour work day from the overall time saved using freshsales CRM"

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3865425)

SK

Senthil K.

Manager

> "Pro version is bit costlier per user, pricing has to be reduced"

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3874069)

AC

Adrianne C.

tele marketing/sales

> "Getting leads and sales and this system is working for us and also not losing people in the follow-up which did happen in our last set up...."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3968875)

SS

Sruti S.

AVP Customer Success

> "We are into IT consulting services, some B2B features seem irrelevant or inadequate."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3866212)

SS

Sruti S.

AVP Customer Success

> "Custom fields, pipeline customizations are some of the best features that make the product convenient to use."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3866212)

KA

Karan A.

Owner

> "Lack of customization for my industry."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3875603)

NV

Nikhil V.

Business Development Manager

> "Lead Management and Sales Pipeline Management are the most extensive and exciting features that this product has."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4476240)

Abhishek S.

Associate Consultant

> "Its reporting system is also not that effective."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___4505841)

JL

Julio L.

SDR

> "I really like the fact that this CRM allows me and my company to keep track of the prospects we are working with, we can keep track of the..."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___2994749)

AD

Adrian D.

Sales Manager UK

> "Its okay but gets frustrating from time to time, as its not smooth or user-friendly or easy to find things such as Hubspot CRM"

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3967241)

Ibadat S.

agent

> "This software was part of our onboarding and i was blown away seeing all features."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6188684)

TW

Tara W.

Director of Sales & Onboarding

> "Lots of the reporting doesn't work the way that would be expected."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3871967)

LL

Lucky L.

Sales

> "Still need to get used to the interface but it is easier to use than HubSpot."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___6227966)

Leonardo M.

CMO

> "Support was lacking when system was not performing - lagging."

[See full review](https://www.capterra.com/p/155563/Freshsales/#Capterra___3796177)

[View Reviews](https://www.capterra.com/p/155563/Freshsales/reviews/)

## User interface

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

4.14 (650)

[Freshsales](https://www.capterra.com/p/155563/Freshsales/)

4.50 (621)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Salesforce Marketing Cloud Account Engagement

29/39

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   CRM
-   Customizable Fields
-   Document Storage
-   Drag & Drop
-   Email Marketing
-   Email Tracking
-   For Sales Teams/Organizations
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Nurturing
-   Lead Qualification
-   Lead Segmentation
-   Monitoring
-   Opportunity Management
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Data
-   Reminders
-   Reporting/Analytics
-   Sales Forecasting
-   Sales Reports
-   Sales Trend Analysis
-   Social Media Integration
-   Source Tracking
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Web Forms
-   Workflow Management

[See all features](https://www.capterra.com/p/134593/Pardot/#features)

Freshsales

Top features

34/39

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   CRM
-   Customizable Fields
-   Document Storage
-   Drag & Drop
-   Email Marketing
-   Email Tracking
-   For Sales Teams/Organizations
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Nurturing
-   Lead Qualification
-   Lead Segmentation
-   Monitoring
-   Opportunity Management
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Data
-   Reminders
-   Reporting/Analytics
-   Sales Forecasting
-   Sales Reports
-   Sales Trend Analysis
-   Social Media Integration
-   Source Tracking
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Web Forms
-   Workflow Management

[See all features](https://www.capterra.com/p/155563/Freshsales/#features)

### Recognition

Salesforce Marketing Cloud Account Engagement is recognized as a top-rated tool in 1 Capterra Shortlist reports

Freshsales is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Salesforce Marketing Cloud Account Engagement

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Freshsales

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Salesforce Marketing Cloud Account Engagement

-   By Salesforce
-   Located in United States
-   Founded in 2003

Freshsales

-   By Freshworks
-   Located in United States
-   Founded in 2011

## Popular Comparisons

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,462)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

$1250/month

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$20/month

4.0

Features

4.4

3.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/134593-152373/Pardot-vs-HubSpot-CRM)

[Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.50 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/)

vs

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$11/month

Price

$25/month

4.4

Features

4.4

4.4

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/61368-155563/Salesforce-vs-Freshsales)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (596)](https://www.capterra.com/p/210630/Kylas/reviews/)

$1250/month

Price

$250/month

4.0

Features

4.7

3.8

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/134593-210630/Pardot-vs-Kylas)

[Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.50 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,462)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

$11/month

Price

$20/month

4.4

Features

4.4

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152373-155563/HubSpot-CRM-vs-Freshsales)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,785)](https://www.capterra.com/p/61368/Salesforce/reviews/)

$1250/month

Price

$25/month

4.0

Features

4.4

3.8

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/61368-134593/Salesforce-vs-Pardot)

[Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.50 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

$11/month

Price

$14/month

4.4

Features

4.3

4.4

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/155563-155928/Freshsales-vs-Zoho-CRM)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

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$1250/month

Price

$15/month

4.0

Features

4.5

3.8

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-134593/ActiveCampaign-vs-Pardot)

[Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.50 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$11/month

Price

$7/year

4.4

Features

4.5

4.4

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/155563-204998/Freshsales-vs-Bigin-by-Zoho-CRM)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

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$1250/month

Price

Contact vendor for pricing

4.0

Features

4.5

3.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/134593-250169/Pardot-vs-Comprehensive-Admission-Suite)

[Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.50 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$11/month

Price

$14.99/month

4.4

Features

4.6

4.4

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/155563-178819/Freshsales-vs-EngageBay-Marketing)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[noCRM](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/)[4.65 (491)](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/reviews/)

$1250/month

Price

$13/month

4.0

Features

4.5

3.8

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/132752-134593/You-Don-t-Need-a-CRM-vs-Pardot)

[Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.50 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,825)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$11/month

Price

$50/month

4.4

Features

4.3

4.4

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/155563-157279/Freshsales-vs-Dynamics-365)