# Compare Salesforce Marketing Cloud Account Engagement vs Zoho CRM 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Zoho CRM and Salesforce Marketing Cloud Account Engagement based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/134593-155928/Pardot-vs-Zoho-CRM --- # Zoho CRM vs Salesforce Marketing Cloud Account Engagement Features and Cost Comparison Last updated May 6th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Zoho CRMSalesforce Marketing Cloud Account Engagement2/4 selected [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.3 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) [## Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.3 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting Price $14.00/month Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.2 Customer Service 4.1 Reviews Sentiment Based on [6,977 reviews](#user-reviews) Positive 5,942 Neutral 781 Negative 254 [## Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) Starting Price $1250.00/month Value-for-Money 3.8 Functionality 4 Ease of Use 3.8 Customer Service 3.8 Reviews Sentiment Based on [650 reviews](#user-reviews) Positive 518 Neutral 99 Negative 33 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 5,919 reviews from lead management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 82%Fit High performer Feature ratings CRM 4.6 Contact Management 4.4 Lead Capture 4.4 Prospecting Tools 4.4 Lead Generation 4.1 67%Fit Missing features Not enough reviews Feature ratings CRM 4.7 Contact Management 4.0 Lead Capture NA Prospecting Tools 3.0 Lead Generation 4.3 User satisfaction User satisfaction 4.3 User reviews[6,977](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Ease of use 4.2 Functionality 4.3 Value for money 4.3 Customer support 4.1 User satisfaction 4.1 User reviews[650](https://www.capterra.com/p/134593/Pardot/reviews/) Ease of use 3.8 Functionality 4.0 Value for money 3.8 Customer support 3.8 Price starts from Price starts from $14Per User, Per Month - Free version - Free trial Price starts from $1250Flat Rate, Per Month - Free version - Free trial Best for Best for Zoho CRM can be used by businesses of all sizes. Teams can even build a custom version of Zoho CRM. Best for Organizations that use online marketing for lead generation ## User reviews Pros & cons VR Verified Reviewer Project Analyst > "Zoho CRM made it easy to manage our Sales pipeline by providing a structured view of leads/deals, plentiful integration options, out of the box analytics and a helpful support team." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7107263) Joseph T. CEO > "During that time, Zoho repeatedly threatened service suspension despite being unable to provide a functioning invoice or payment method. When a usable invoice and payment link were finally..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7094111) RS Radha S. Legal Assistant > "It’s a robust, feature‑rich platform that excels at centralizing customer data, automating workflows, and supporting end‑to‑end CRM processes." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286) VR Verified Reviewer Ceo > "Zoho CRM's biggest drawbacks are its steep learning curve due to a cluttered interface and inconsistent customer support response times for non-premium users." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7100569) Harshul S. Senior. Technical Support Specialist for Network Operations > "It helps me keep track of leads, follow‑ups and tasks without losing things in emails. Once everything is set up properly it runs smooth and fits into my daily workflow." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7131806) RS Radha S. Legal Assistant > "In some areas, the user interface also felt a bit less intuitive or cluttered, particularly when navigating between modules or customizing layouts, which could slow things down for new users." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286) RS Radha S. Legal Assistant > "I also appreciated how seamlessly it integrates with other Zoho applications—email, reporting, automation, and analytics—which made managing customer data and follow‑ups much more efficient..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286) VR Verified Reviewer Commercial manager > "I don't like how it displays the names together.it needs better google integration..its very weak on how it links your mail .i found other crm eadier.more options to not save a mail in crm" [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7082808) SM Sourav M. Supervisor > "The Workflow Management tools are highly customizable—you can automate almost any repetitive task if you take the time to map it out." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7161540) AS AJ S. CIO - Chief Information Officer > "Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are friendly to a..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283) VR Verified Reviewer Project Analyst > "Zoho CRM is a solid product with a helpful support team and a strong product roadmap, Zoho CRM is a strong choice for any small business looking to manage their sales activity." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7107263) AS AJ S. CIO - Chief Information Officer > "Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological perspective." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283) VR Verified Reviewer Travel Consultant > "My overall experience with Zoho CRM has been positive most times, once i set up my page, ZOHO CRM does an amazing job keeping everything organized from leads, contacts, deals and..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7135940) DM David M. Technical Support Engineer > "I do not like that fields and reports require time to be customized; I still use our administrator to make more complicated changes." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7065659) AS Alan S. IT Project Manager > "It’s highly customizable — you can easily customize modules, fields, layouts, workflows, and dashboards to match business processes." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7001282) AS AJ S. CIO - Chief Information Officer > "The CRM system is very difficult to customise - especially if you want a proper view of the business - Sales, Operations, Support, Accounts, Admin." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283) PRAGATI S. HR Manager > "It helps streamline customer management, track leads, and organize sales activities in an efficient way." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7152340) SM Sourav M. Supervisor > "The platform's overall Design can feel a bit dated and cluttered compared to more modern CRMs. Because of its depth, Ease of Use takes a hit initially; there is a undeniably steep learning..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7161540) EW Evangeline W. Small Business Owner > "Zoho CRM offers powerful tool that allows me to manage sales, marketing and customer support procedures in one spot." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7008596) RS Radha S. Legal Assistant > "Some areas of the interface can feel a bit dense, which may slow down new users initially." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286) CC Connor C. Data Analyst > "We are able to design the software to fit our very specific needs, and it can be different for each of our separate teams." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7118584) RR Rasilkrishnan R. Data analyst > "It is very hard to create new developments inside zoho with is not default in Zoho" [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7136401) KK Krishna K. Admin > "Zoho CRM displays a high level of quality marketing automation capabilities, more so on striking a good balance between functionality, customization and affordability." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7000719) VR Verified Reviewer Marketing Manager > "The standard reports didn't quite fit what we required and it was difficult to find the relevant fields when creating custom reports." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7012119) CC Connor C. Data Analyst > "Overall, Zoho fits our needs well and the workflows and custom nature of the CRM are great, but also leads to it being complicated to manage." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7118584) Joseph T. CEO > "This occurred despite Zoho being fully aware that the delay was caused entirely by its own billing failures." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7094111) MND Mamute Nicholas D. Sales and Marketing Specialist > "Its proficiency in assessing the effectiveness of marketing campaigns provides performance details, reach and outcomes that helps us understand the impact of our campaigns on target..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466) VR Verified Reviewer Travel Consultant > "That being said, it's not perfect, in the early startup, it was a bit frustrating and every now and then, the platform looked a bit clustered." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7135940) AS Abhishek S. Ops Manager > "Two things I liked the most about Zoho CRM is the AI powered Sales Assistant Zia which has helped me analyze quicker and second the way I was able to Analyze and find a pattern on my..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6656933) AM Andrea M. Academic Director > "What’s worse, after simply requesting a demo, I was relentlessly bombarded with calls—up to 10 times a day, starting as early as 7 a.m. While I understand the intention is to offer support,..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6810176) MRUR MD RIAJ UDDIN R. Marketing Manager > "Its deal pipeline feature helps streamline lead management by organizing them according to their stages, making it easier to track progress and close deals efficiently." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6548669) MS Mallory S. Clinical Operations Manager > "I do not always love the lay out, sometimes it is not super intuitive, especially if you are not in it on a daily basis." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7114287) FH Firas H. Manager information systems > "The platform's customizability and integration capabilities make it a robust choice for businesses looking to streamline their customer relationship management. While there are areas that..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6381114) VR Verified Reviewer HR and Admin Manager > "According to me the only con is - Content management limitations - Data import and data export limitations only." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7003720) EJ Emily J. Sales Manager > "I used it to manage a pipeline of more than 100 prospects and the real-time analytics allowed me to recognize opportunities and close deals quicker." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6745866) PB Philip B. Operations Manager > "Impossible to get a timely or logical response to an obvious problem caused by Zoho." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7131331) GC GODWILL C. Customer Care Representative > "The ability to tailor the platform to specific business needs, such as automating workflows and creating custom reports, made it very efficient." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#GetApp___6465304) VR Verified Reviewer Recruitment Specialist > "They keep re-inventing the wheel without making sure they have their products solid, this has resulted in a proverbial "dogs breakfast" of apps that don't relate properly rendering ZOHO just..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#GetApp___6389890) Arpit P. IT Consultant > "The platform allows you to customize modules, workflows, and dashboards to place with specific business needs which makes it highly adaptable." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6558299) PS Peter S. Director > "Not keen on having to visit separate window for each module." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7096821) MND Mamute Nicholas D. Sales and Marketing Specialist > "Additionally , it is flexible and offers customization options to fit into our workflow and has allowed us to tailor it to our unique needs and requirements." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466) DJL David J. L. Creative Production Manager > "The mobile app is slightly clunky compared with the desktop web interface, especially when updating project notes on the fly." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6800187) Hemant A. Data Analyst > "Also a thing that i like about zoho is that it integrates seamlessly with a wide range of third-party applications which allows us to connect various systems and helps in enhancing overall..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6429716) NP Narender P. Pre-sales consultant > "All is good, but scheduling a reminder calls sometimes i get frustrated because when we done the calls everytime they ask how much the duration of calls like they ask minutes or seconds..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6595893) MS Mallory S. Clinical Operations Manager > "I like the various features within to help keep the team organized and easily locate our client's information." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7114287) SS Shenella S. Business Development Executive > "The system tends to lag at times." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7099824) JR John R. Social media marketer > "We rely on it in our work and in the reports we provide due to its clarity and ease of understanding for non-specialists." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7159243) KO Katie O. Admin Assistant > "I could never get the appointment also known as "meetings" on the CRM to link to the Zoho Calendar." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6848682) Jamie Morgan W. Sales Associate > "Zoho CRM offers very reliable customer engagement tools that has helped us to streamline our interactions with customers and close sales deals quickly." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6754697) VR Verified Reviewer Executive Assistant > "Many users report that Zoho CRM's customer support can be slow and unresponsive, making it frustrating to resolve critical issues or seek assistance." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6618626) VR Verified Reviewer Business Analyst > "I liked the dashboard analytics and AI features in the Zoho CRM, almost all the things have been automated by this crm software which are necessary to run your business and the solution..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6599377) VR Verified Reviewer VP of Marketing > "Zoho CRM feels clunky and overly complex for daily email marketing use." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6846480) VR Verified Reviewer Owner > "I particularly like the automation abilities in the entire the sales process, including sending emails, following up with leads, and updating fields." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6490581) MK Megan K. Senior Marketing Manager > "I came from HubSpot so maybe I have been spoilt but I’ve found the transition to Zoho difficult and cumbersome - it doesn’t have the built in basic functionality that HubSpot has and I’ve..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6739858) GC GODWILL C. Customer Care Representative > "The platform offered a wide range of features that were essential for managing customer relationships, tracking sales, and improving workflow efficiency." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#GetApp___6465304) OA Okan A. Director > "One of them accepted to honor refund as per their terms and condition within 30 days, and then wasted 3 weeks to response only to be told it is passed the 30 days." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564315) SG Sauve G. Sales Representative > "I really like how Zoho CRM centralize customer data and potential leads in one organized place .An" [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7161378) EH Erin H. Office Manager > "There were frequent connectivity issues where employees we unable to access app." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6878372) PRAGATI S. HR Manager > "It makes it easy to track leads, manage sales pipelines, and follow up with clients efficiently." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7152340) TW Toshia W. Owner > "The mobile app can feel clunky, and support response times can be slow, which can be frustrating when you need quick help." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6547855) AMM Asan Mohammed M. STRUCTURE DESIGN > "Zoho CRM is user-friendly and versatile,affordable and accessible to businesses of all sizes,and offers multiple editions with different pricing plans,has improved their lead management and..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6617394) DA Dana A. Managing Partner > "I try to strip out the clutter to keep it user-friendly, but their limits on customization make that difficult—and that’s frustrating when I just want simplicity."" [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6797825) Junko O. Business Consultant > "We implemented Zoho CRM in our company six months ago and it has been a remarkable transformation in our customer relationship management. Since incorporating sales automation, we have seen..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6581301) OP Orla P. Head of Sales > "However, its steep learning curve and occasional performance issues can create initial challenges for new users, particularly those without prior CRM experience." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564281) AS AJ S. CIO - Chief Information Officer > "It's been a 3+ year journey with Zoho. If the Zoho ecosystem had been a bit better thought-out with easy customisations the journey shouldn't have taken more than 1 year. If you are looking..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283) NP Nikita P. IT-Developer > "The mobile app also lacks some key desktop features." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6837200) VR Verified Reviewer Care Nvaigator > "TechRadar notes that it's “very easy to use,” with handy features like social media and LinkedIn contact capture, business card scanning, automated workflows, pipeline management, and..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6873911) DG David G. Head of Commercial Growth and Partnerships > "The sheer number of options can sometimes be excessive, leading to features going unused or confusing users who don’t need advanced capabilities." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6584703) Jamie Morgan W. Sales Associate > "Zoho CRM has customer segmentation functions which help us to offer our customers with personalized services based on their preferences." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6754697) AS Abhishek S. Ops Manager > "I was not able to perform a lot of customization probably because I have not explored all the customizations that is possible." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6656933) SM Sourav M. Supervisor > "Once properly configured, it’s an incredibly powerful engine for managing data and automating workflows." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7161540) FR Farheen R. Senior Manager- New Business > "The reminders that we set only appears as web-based push notifications and I often tends to lose it." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6663851) MND Mamute Nicholas D. Sales and Marketing Specialist > "We are reaping tons of benefits ranging from streamlined sales and marketing processes, improved customer relationships and retention to enhanced business performance." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466) AMM Asan Mohammed M. STRUCTURE DESIGN > "Zoho CRM requires extensive customization to be usable,CRM has technical limitations, such as:" [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6617394) MW Mark W. Owner > "I like how I can sign and avoid paying for extra features on my other current platforms." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7076431) OA Okan A. Director > "Dishonest people, They just wasted time tool 3 weeks to respond and than told me it was passed due. if it wasn't upfront 1 year payment i would move my company, i will probably move to..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564315) Junko O. Business Consultant > "With a wide range of features and functionalities, this system suits the needs of small and large businesses, allowing full control over the customer lifecycle." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6581301) PG Praveen G. Assistant manager > "While Zoho CRM integrates with many tools, setting up and maintaining these integrations can sometimes be tricky or unreliable" [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6582098) TW Toshia W. Owner > "The automation features save me so much time, and I can customize it to fit my business perfectly. Plus, it’s budget-friendly, which is a huge plus for me as a small business owner!" [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6547855) DD Danielle D. Inside Sales > "At times emails won't go through and the space isn't large enough to send multiple files." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6427458) [View Reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) SM Simon M. CRM Specialist > "Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7039601) VR Verified Reviewer Software Engineer > "It's not intuitive enough to compete with office 365 or Google platform." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6660894) SF Sarah F. Marketing Technologist > "Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7160153) VR Verified Reviewer Marketing Automation Specialist > "Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6223247) SF Sarah F. Marketing Technologist > "It works fairly seamlessly with Salesforce and the initial integration is not too complex." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7160153) Ipek Nil B. Sales Marketing Specialist > "I do not like the complexit of the interface which leads to different unintended sections." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6290328) VR Verified Reviewer Marketing Operations Manager > "I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6007074) WT Weronika T. Manager > "One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) KR Kristina R. Marketing Cloud Administrator > "I like the Journey Builder - it gives us a lot of options, we can easily make segments and target people, and it's visually pleasing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415) VR Verified Reviewer Director, Growth & Revenue Operations > "The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383) KR Kristina R. Marketing Cloud Administrator > "It helps us to track data, and have a overview of KPIs." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415) VR Verified Reviewer Director of Demand Gen > "I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4185840) Pratik H. Assoicate Project Coordinator > "Salesforce Marketing cloud Account Engagement is a well established tool which helps our organization to reach out to customers on a..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4439095) Aadeeb S. Brand Manager > "We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) WT Weronika T. Manager > "My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) SA Saul A. Innovation Manager > "Integration with systems and importing data bases is basically impossible, even with IT support." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663) WT Weronika T. Manager > "One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) Jessica F. Merchant Experience Intern > "User Interface can be tricky sometimes... most of the navigation is not very intuitive and even know you can learn by watching/reading..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3450001) WT Weronika T. Manager > "The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) VR Verified Reviewer Director, Growth & Revenue Operations > "We didn't like not being able to relate marketing email activity to einstein activity sync." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383) MC Marco C. IT Expert > "Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6249385) AG Ariane G. Marketing and Project Manager > "Also, @ mentions do not show up on Facebook as they should, only simple @text without the link." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3607505) MT Marek T. CEO > "The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4808104) VR Verified Reviewer Social Media Marketing Specialist > "Also, the platform can be costly, especially for startups or smaller companies with limited budgets." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428) Aadeeb S. Brand Manager > "Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. " [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) VR Verified Reviewer Social Media Marketing Specialist > "It could take some time and effort to learn how to use the platform because it is a large and complicated platform." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428) CS Chiara S. Reviewer > "Very intuitive pages, I used it to do gas contracts on the phone" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092) AV Alex V. Demand generation manager > "The graphic design of the platform looks a little bit old but nothing too bad." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3797389) SO Samantha O. Admin Manager > "Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6139352) LL Lucie L. Content manager > "It’s not really easy to use for beginners" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6234448) AP Andreas P. Marketing Director > "Robust, customizable system with many features" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6201428) Aadeeb S. Brand Manager > "Pardot pricing is a major limitation of the software." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) VD Vatsal D. App developer > "Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910) CR Chevy R. Solution Architect > "The tool does so much that it be a little bit too complicated at time." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3734049) CS Chiara S. Reviewer > "It suggested me what to write and I could be successful with the client contract." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092) SG Sue G. admin > "It was difficult to figure out how to use the mass email generator initially." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3720023) LH Liam H. Marketing Manager > "It is an essential tool that, although costly, is necessary to grow and scale." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6022666) VR Verified Reviewer Demand Generation Marketing Manager > "There is no way to create a custom report, making it very difficult for our team to track ROI." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155) Aadeeb S. Brand Manager > "The lead nurturing campaigns are helping us to drive engagement with our current & potential customers." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) Erik V. Sr. Manager, Strategic Development > "I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) Muhammad Daud S. IT Manager > "Its algorithms are unique in capturing leads and working strategically with different businesses." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) Sukesha W. BDM > "It is not easy to customise reports on the software." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907) NH Nirob H. Lead Generator Specialist > "In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4650121) SA Saul A. Innovation Manager > "Salesforce Sales is part of the struggle." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663) VR Verified Reviewer Marketing Manager > "It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875) VR Verified Reviewer Growth Marketing > "It's definitely behind in terms of feature set." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3764305) VR Verified Reviewer Associate Manager > "User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4696110) AA Ahsan A. Marketing executive > "Reporting is not the best" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475) AA Ahsan A. Marketing executive > "The support is simply great - They open the tickets on the same day and try to solve your issues within the same day" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475) Jaimie B. Senior Manager, Digital > "The form + landing page management is confusing and time consuming." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794) VB Vivien B. Associate > "VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6333456) TD Tanuj D. Software Engineer > "The setup was a little confusing as first even when I have worked as a developer for Salesforce applications." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595) Erik V. Sr. Manager, Strategic Development > "Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) Muhammad Daud S. IT Manager > "Pardot is quite expensive and really advance to manage." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) Erik V. Sr. Manager, Strategic Development > "I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) MM Marco M. Growth Hacker > "Inability to do almost anything without support from a developer or without extensive HTML knowledge, unless you want your forms /..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2226698) VD Vatsal D. App developer > "It helps you segment and target your audience effectively." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910) Jaimie B. Senior Manager, Digital > "The learning curve can be tough if you're not a power user, it's not drag and drop or user friendly at all." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794) JH John H. Lead Analytics Engineer > "Undoubtedly the main thing attracting us to Pardot is its integration with Salesforce." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3596677) Sukesha W. BDM > "That is one feature that i dislike." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907) Muhammad Daud S. IT Manager > "Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) BM Brittany M. Email Marketing Manager > "There are plenty of niche things that can not be easily customized, like email layout, without creating and uploading an entire new..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2780439) SN Shankar N. Manager > "Easy setup to create new fields and data management module." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4731688) OT Olivier T. Principal > "It's not as easy to integrate as you'd think even if it's also a Salesforce tool, the integration is painful, complicated and really..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2480354) VR Verified Reviewer CEO > "It’s a good product, very mature and integrated to the Salesforce ecosystem." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4270873) TT Tiju T. Director Marketing Ops > "Lead routing is not available." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3182270) TD Tanuj D. Software Engineer > "There are many event based triggers which one can utilize which could ensure better response times and lead conversion." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595) VR Verified Reviewer Instructor > "Since I've been using this software for less than 6 months, I don't have anything I would ask the developers to improve." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3029067) CE Chelsea E. Head of Marketing > "Overall we have been satisfied with Pardot and it has met our needs for a high-growth B2B tech company." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3831605) VR Verified Reviewer VP Demand Generation > "The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2409230) RJ Rebecca J. Sr Manager > "Pardot, because it's part of Salesforce, has all the capabilities you need!" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4237503) VR Verified Reviewer Demand Generation Marketing Manager > "The reporting feature in Pardot is subpar." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155) AE Alexandra E. Client loyalty rep > "A great tool for email marketing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3750790) VR Verified Reviewer Senior Project Manager > "This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2420048) Jhara M. Marketing Director > "As a Salesforce product, it's really easy to integrate with the CRM." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3569328) Wanda M. Account Executive > "There was a lot of inaccurate information, especially with lead management, as well as integration and email marketing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2687859) KP Karan P. Associate > "Robust B2B marketing platform; offers deep integrations with our website & CRM" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3545067) HC Henrique C. Senior Account Manager > "It can be a bit confusing at first because it requires a lot of clicking to get to a place or to create lists." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2214610) VR Verified Reviewer Marketing Manager > "Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875) KK Kelly K. Visual Designer > "Pardot is kind of pricey as well." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3232372) [View Reviews](https://www.capterra.com/p/134593/Pardot/reviews/) ## User interface 4.31 (6,977) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) 4.14 (650) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Zoho CRM Top features 39/39 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - CRM - Customizable Fields - Document Storage - Drag & Drop - Email Marketing - Email Tracking - For Sales Teams/Organizations - Generative AI - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Nurturing - Lead Qualification - Lead Segmentation - Monitoring - Opportunity Management - Pipeline Management - Prospecting Tools - Real-Time Data - Reminders - Reporting/Analytics - Sales Forecasting - Sales Reports - Sales Trend Analysis - Social Media Integration - Source Tracking - Task Management - Template Management - Third-Party Integrations - Web Forms - Workflow Management [See all features](https://www.capterra.com/p/155928/Zoho-CRM/#features) Salesforce Marketing Cloud Account Engagement 29/39 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - CRM - Customizable Fields - Document Storage - Drag & Drop - Email Marketing - Email Tracking - For Sales Teams/Organizations - Generative AI - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Nurturing - Lead Qualification - Lead Segmentation - Monitoring - Opportunity Management - Pipeline Management - Prospecting Tools - Real-Time Data - Reminders - Reporting/Analytics - Sales Forecasting - Sales Reports - Sales Trend Analysis - Social Media Integration - Source Tracking - Task Management - Template Management - Third-Party Integrations - Web Forms - Workflow Management [See all features](https://www.capterra.com/p/134593/Pardot/#features) ### Recognition Zoho CRM is recognized as a top-rated tool in 5 Capterra Shortlist reports Salesforce Marketing Cloud Account Engagement is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Zoho CRM Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Salesforce Marketing Cloud Account Engagement Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Zoho CRM - By Zoho - Located in United States - Founded in 1996 Salesforce Marketing Cloud Account Engagement - By Salesforce - Located in United States - Founded in 2003 ## Popular Comparisons [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,785)](https://www.capterra.com/p/61368/Salesforce/reviews/) $14/month Price $25/month 4.3 Features 4.4 4.2 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-155928/Salesforce-vs-Zoho-CRM) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,462)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) $1250/month Price $20/month 4.0 Features 4.4 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/134593-152373/Pardot-vs-HubSpot-CRM) [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,462)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) $14/month Price $20/month 4.3 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152373-155928/HubSpot-CRM-vs-Zoho-CRM) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (596)](https://www.capterra.com/p/210630/Kylas/reviews/) $1250/month Price $250/month 4.0 Features 4.7 3.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/134593-210630/Pardot-vs-Kylas) [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) vs [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) $14/month Price $7/year 4.3 Features 4.5 4.2 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/155928-204998/Zoho-CRM-vs-Bigin-by-Zoho-CRM) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,785)](https://www.capterra.com/p/61368/Salesforce/reviews/) $1250/month Price $25/month 4.0 Features 4.4 3.8 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-134593/Salesforce-vs-Pardot) [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) vs [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,825)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) $14/month Price $50/month 4.3 Features 4.3 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/155928-157279/Zoho-CRM-vs-Dynamics-365) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $1250/month Price $15/month 4.0 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-134593/ActiveCampaign-vs-Pardot) [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) vs [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,055)](https://www.capterra.com/p/132666/Pipedrive/reviews/) $14/month Price $19/month 4.3 Features 4.3 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/132666-155928/Pipedrive-vs-Zoho-CRM) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Meritto](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/)[4.59 (616)](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/reviews/) $1250/month Price Contact vendor for pricing 4.0 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/134593-250169/Pardot-vs-Comprehensive-Admission-Suite) [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) vs [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (596)](https://www.capterra.com/p/210630/Kylas/reviews/) $14/month Price $250/month 4.3 Features 4.7 4.2 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/155928-210630/Zoho-CRM-vs-Kylas) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [noCRM](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/)[4.65 (491)](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/reviews/) $1250/month Price $13/month 4.0 Features 4.5 3.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/132752-134593/You-Don-t-Need-a-CRM-vs-Pardot)