# Compare Salesforce Marketing Cloud Account Engagement vs Klaviyo 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Salesforce Marketing Cloud Account Engagement and Klaviyo based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/134593-156699/Pardot-vs-Klaviyo

---

# Salesforce Marketing Cloud Account Engagement vs Klaviyo Features and Cost Comparison

Last updated July 21st, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Salesforce Marketing Cloud Account EngagementKlaviyo2/4 selected

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (531)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[## Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

Starting Price

$1250.00/month

Value-for-Money

3.8

Functionality

4

Ease of Use

3.8

Customer Service

3.8

Reviews Sentiment

Based on [650 reviews](#user-reviews)

Positive

518

Neutral

99

Negative

33

[## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (531)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Starting Price

$20.00/month

Value-for-Money

4.3

Functionality

4.6

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [531 reviews](#user-reviews)

Positive

504

Neutral

21

Negative

6

## Not a match? Find software alternatives tailored to your priorities.

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Per User,Per Month

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of reviewers  
rated it above 4 stars

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### Constant Contact

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Starting Price

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Usage Based,Per Month

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User rating

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of reviewers  
rated it above 4 stars

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### Keap

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Usage Based,Per Month

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User rating

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,561 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.5

Campaign Scheduling

3.9

Customizable Branding

NA

Newsletter Management

NA

Email Tracking

3.0

72%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.8

Customizable Branding

4.5

Newsletter Management

4.5

Email Tracking

\--

User satisfaction

User satisfaction

4.1

User reviews[650](https://www.capterra.com/p/134593/Pardot/reviews/)

Ease of use

3.8

Functionality

4.0

Value for money

3.8

Customer support

3.8

User satisfaction

4.6

User reviews[531](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.3

Customer support

4.3

Price starts from

Price starts from

$1250Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$20Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Organizations that use online marketing for lead generation

Best for

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

## User reviews

Pros & cons

SM

Simon M.

CRM Specialist

> "Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7039601)

VR

Verified Reviewer

Software Engineer

> "It's not intuitive enough to compete with office 365 or Google platform."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6660894)

SF

Sarah F.

Marketing Technologist

> "Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go to..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7160153)

VR

Verified Reviewer

Marketing Automation Specialist

> "Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6223247)

SF

Sarah F.

Marketing Technologist

> "It works fairly seamlessly with Salesforce and the initial integration is not too complex."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7160153)

Ipek Nil B.

Sales Marketing Specialist

> "I do not like the complexit of the interface which leads to different unintended sections."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6290328)

VR

Verified Reviewer

Marketing Operations Manager

> "I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6007074)

WT

Weronika T.

Manager

> "One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

KR

Kristina R.

Marketing Cloud Administrator

> "I like the Journey Builder - it gives us a lot of options, we can easily make segments and target people, and it's visually pleasing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415)

VR

Verified Reviewer

Director, Growth & Revenue Operations

> "The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383)

KR

Kristina R.

Marketing Cloud Administrator

> "It helps us to track data, and have a overview of KPIs."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415)

VR

Verified Reviewer

Director of Demand Gen

> "I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4185840)

Pratik H.

Assoicate Project Coordinator

> "Salesforce Marketing cloud Account Engagement is a well established tool which helps our organization to reach out to customers on a large..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4439095)

Aadeeb S.

Brand Manager

> "We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

WT

Weronika T.

Manager

> "My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and comprehensive..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

SA

Saul A.

Innovation Manager

> "Integration with systems and importing data bases is basically impossible, even with IT support."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663)

WT

Weronika T.

Manager

> "One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

Jessica F.

Merchant Experience Intern

> "User Interface can be tricky sometimes... most of the navigation is not very intuitive and even know you can learn by watching/reading..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3450001)

WT

Weronika T.

Manager

> "The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed for..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

VR

Verified Reviewer

Director, Growth & Revenue Operations

> "We didn't like not being able to relate marketing email activity to einstein activity sync."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383)

MC

Marco C.

IT Expert

> "Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6249385)

VR

Verified Reviewer

Social Media Marketing Specialist

> "Also, the platform can be costly, especially for startups or smaller companies with limited budgets."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428)

MT

Marek T.

CEO

> "The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4808104)

VR

Verified Reviewer

Social Media Marketing Specialist

> "It could take some time and effort to learn how to use the platform because it is a large and complicated platform."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428)

Aadeeb S.

Brand Manager

> "Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. "

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

AV

Alex V.

Demand generation manager

> "The graphic design of the platform looks a little bit old but nothing too bad."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3797389)

CS

Chiara S.

Reviewer

> "Very intuitive pages, I used it to do gas contracts on the phone"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092)

LL

Lucie L.

Content manager

> "It’s not really easy to use for beginners"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6234448)

SO

Samantha O.

Admin Manager

> "Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6139352)

Aadeeb S.

Brand Manager

> "Pardot pricing is a major limitation of the software."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

AP

Andreas P.

Marketing Director

> "Robust, customizable system with many features"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6201428)

CR

Chevy R.

Solution Architect

> "The tool does so much that it be a little bit too complicated at time."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3734049)

VD

Vatsal D.

App developer

> "Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910)

SG

Sue G.

admin

> "It was difficult to figure out how to use the mass email generator initially."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3720023)

CS

Chiara S.

Reviewer

> "It suggested me what to write and I could be successful with the client contract."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092)

VR

Verified Reviewer

Demand Generation Marketing Manager

> "There is no way to create a custom report, making it very difficult for our team to track ROI."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155)

LH

Liam H.

Marketing Manager

> "It is an essential tool that, although costly, is necessary to grow and scale."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6022666)

Sukesha W.

BDM

> "It is not easy to customise reports on the software."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907)

Aadeeb S.

Brand Manager

> "The lead nurturing campaigns are helping us to drive engagement with our current & potential customers."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

SA

Saul A.

Innovation Manager

> "Salesforce Sales is part of the struggle."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663)

NH

Nirob H.

Lead Generator Specialist

> "In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4650121)

VR

Verified Reviewer

Growth Marketing

> "It's definitely behind in terms of feature set."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3764305)

VR

Verified Reviewer

Marketing Manager

> "It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875)

AG

Ariane G.

Marketing and Project Manager

> "Also, @ mentions do not show up on Facebook as they should, only simple @text without the link."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3607505)

VR

Verified Reviewer

Associate Manager

> "User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4696110)

TD

Tanuj D.

Software Engineer

> "The setup was a little confusing as first even when I have worked as a developer for Salesforce applications."

[See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595)

VB

Vivien B.

Associate

> "VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6333456)

Sukesha W.

BDM

> "That is one feature that i dislike."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907)

VD

Vatsal D.

App developer

> "It helps you segment and target your audience effectively."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910)

BM

Brittany M.

Email Marketing Manager

> "There are plenty of niche things that can not be easily customized, like email layout, without creating and uploading an entire new layout."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2780439)

SN

Shankar N.

Manager

> "Easy setup to create new fields and data management module."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4731688)

OT

Olivier T.

Principal

> "It's not as easy to integrate as you'd think even if it's also a Salesforce tool, the integration is painful, complicated and really messy..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2480354)

VR

Verified Reviewer

CEO

> "It’s a good product, very mature and integrated to the Salesforce ecosystem."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4270873)

TT

Tiju T.

Director Marketing Ops

> "Lead routing is not available."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3182270)

TD

Tanuj D.

Software Engineer

> "There are many event based triggers which one can utilize which could ensure better response times and lead conversion."

[See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595)

Erik V.

Sr. Manager, Strategic Development

> "I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that creating..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942)

CE

Chelsea E.

Head of Marketing

> "Overall we have been satisfied with Pardot and it has met our needs for a high-growth B2B tech company."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3831605)

VR

Verified Reviewer

Instructor

> "Since I've been using this software for less than 6 months, I don't have anything I would ask the developers to improve."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3029067)

Muhammad Daud S.

IT Manager

> "Its algorithms are unique in capturing leads and working strategically with different businesses."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887)

VR

Verified Reviewer

VP Demand Generation

> "The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2409230)

RJ

Rebecca J.

Sr Manager

> "Pardot, because it's part of Salesforce, has all the capabilities you need!"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4237503)

VR

Verified Reviewer

Demand Generation Marketing Manager

> "The reporting feature in Pardot is subpar."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155)

AE

Alexandra E.

Client loyalty rep

> "A great tool for email marketing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3750790)

VR

Verified Reviewer

Senior Project Manager

> "This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2420048)

KP

Karan P.

Associate

> "Robust B2B marketing platform; offers deep integrations with our website & CRM"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3545067)

Wanda M.

Account Executive

> "There was a lot of inaccurate information, especially with lead management, as well as integration and email marketing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2687859)

VR

Verified Reviewer

Marketing Manager

> "Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875)

KK

Kelly K.

Visual Designer

> "Pardot is kind of pricey as well."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3232372)

KA

Kristina A.

Marketing Director

> "Dyamic content can be anything from the typical first name, company name, to custom dynamic content that's unique to whatever your needs..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2332115)

AM

Amanda M.

Digital Marketing Director

> "The test emails take FOREVER to arrive, although that might have something to do with our SPAM filter."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2512182)

AE

Alexandra E.

Chief Financial Officer

> "A multipurpose product has many uses which can work in different ways and solve different types of organizational problems depending on..."

[See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___2685660)

Kelly Michael S.

Director of Digital Transformation

> "Pardot doesn't have advanced automation like process builder or flow in Sales Cloud."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2503163)

CR

Chevy R.

Solution Architect

> "I haven't found a better tool for email than Pardot."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3734049)

NW

NATASHA W.

Marketing

> "I don't like that it doesn't allow conditional automation on forms."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2874087)

VR

Verified Reviewer

Demand Generation and Event Marketing Manager

> "I like using the engagement studio."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3829746)

ST

Saurabh T.

Operations Manager

> "This is a compulsory feature and causes issues with duplicate and bad data."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2294306)

AE

Alexandra E.

Chief Financial Officer

> "It allows immediate integrations with the Salesforce group, thus giving an integration capacity that results in greater efficiency within..."

[See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___2685660)

AA

Ahsan A.

Marketing executive

> "Reporting is not the best"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475)

YA

Yolanda A.

CMO

> "it helps us in our day-to-day work because we can be autonomous from the marketing department."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3256283)

VR

Verified Reviewer

Salesforce Admin

> "Overall the easy of implementation and access are nice but Pardot did not work for us because we were just too big and had too many..."

[See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___2860535)

[View Reviews](https://www.capterra.com/p/134593/Pardot/reviews/)

DN

Dmytro N.

CEO

> "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543)

Dan J.

Lead Strategist, Designer

> "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526)

DN

Dmytro N.

CEO

> "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales...."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543)

AD

Alexandre D.

Secretary General

> "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "Reporting is clunky and the UI buries things that should be front and center."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746)

AD

Alexandre D.

Secretary General

> "It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900)

Doga I.

Director

> "Some features are not available for every account/business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

Cody A.

President

> "You can make an infinite number of email flows, campaigns, text campaigns, form, etc."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "The UX and support don't match what you're paying at scale."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746)

Linda S.

CEO Founder

> "As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527)

VR

Verified Reviewer

Marketing

> "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

LW

Lee W.

Owner

> "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455)

GD

Grant D.

Production and Product Line Manager formerly Marketing and Web Manager

> "A bit pricy and tiers and auto upgrades take a while to get used to"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455)

Elena D.

Marketing Manager

> "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651)

Raphael F.

Head of Ecommerce

> "It's a bit abusive even though the service is great."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

OC

Owen C.

MD

> "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002)

Joseph E.

Ecommerce and IT Manager

> "I don't like the pricing structure for a lot of it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090)

Kennedy K.

freelancer

> "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

Raphael F.

Head of Ecommerce

> "We didn't appreciate the drastic price increase last year in 2024."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

RO

Ricki O.

Owner

> "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be able..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

Cody A.

President

> "Their pricing is honestly insane."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

KM

Kortney M.

Owner

> "The cost was getting high especially for a small list. And the support was not always available straight away"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441)

IS

Ilayda S.

Marketing Director

> "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045)

KC

Katie C.

Email Team LEad

> "Cost and pricing structure are not my favorite."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794)

DANIEL V.

Consultor

> "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns that..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491)

MB

Miriam B.

Administrator

> "It was pretty complicated to manage the email domain switch."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033)

SO

Sophie O.

Head of ecommerce

> "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534)

AS

Allison S.

Email Designer

> "It could take a while for the support team to understand what I was asking for help with."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905)

RO

Ricki O.

Owner

> "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

JF

Jonah F.

Manager of Product Development and Business Operations

> "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071)

SG

Sauve G.

Sales Representative

> "Also many pre bulit tempates that helps to make emails very quick."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7169381)

Bo K.

Customer Service Ambassador

> "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

LE

Lindsey E.

Owner - Head Designer

> "I love the ease of connecting Klaviyo to my Shopify store and other apps."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949)

VR

Verified Reviewer

Chief of Staff

> "The interface can feel dense at first."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065)

Sam Z.

Director Of Marketing And DTC

> "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703)

TA

Trevor A.

Owner

> "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600)

JV

Jeannie V.

Operations Manager

> "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060)

SR

Steve R.

Digital Producer

> "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

KK

Kevin K.

Marketing Manager

> "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217)

MV

Mariana V.

Social media lead

> "It is a little more expensive than other similar tools."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154)

Kennedy K.

freelancer

> "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

LC

Lataysha C.

Owner

> "My overall experience has been difficult to where I’ve used it and gave up on understanding it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547)

Samuel A.

Digital marketing manager

> "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553)

ZP

Zenia P.

Marketing Coordinator

> "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made noises..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198)

Doga I.

Director

> "Best email marketing platform for D2C ecommerce businesses."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

KV

Katya V.

Developer

> "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014)

RG

Rob G.

CEO

> "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781)

SR

Steve R.

Digital Producer

> "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

VR

Verified Reviewer

CEO

> "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget -..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821)

NA

Ndifon A.

Founder and CEO

> "It's a significant drawback, especially for small businesses or those with limited budgets."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250)

VR

Verified Reviewer

Marketing

> "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

AW

Adam W.

eCommerce

> "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411)

SW

Simona W.

Head of marketing

> "For the structure our emails, Klaviyo has been an effective tool."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781)

VR

Verified Reviewer

Eigenaar

> "Klaviyo keeps deducting money from our creditcard"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256)

Linda S.

CEO Founder

> "I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527)

SK

Sabri K.

does not refund money

> "We canceled a plan by mistake, they do not take it back and do not give refunds"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313)

JM

Javier M.

Project Manager

> "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218)

IA

Isaac A.

Student

> "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836)

Bo K.

Customer Service Ambassador

> "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

John S.

Social Media Consultant

> "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346)

BJ

Brittany J.

Operations Manager

> "I like that it has so many features that are one or two clicks to implement, like the follow up email feature."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473)

MC

Maria C.

Sales Executive

> "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341)

AW

Angela W.

Graphic Designer

> "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018)

RR

Ricardo R.

Marketing

> "Can get expensive, especially if using old email lists."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703)

Bill L.

Vice President of Sales and Operations

> "We like how the data graphs."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7089137)

JP

Juliette P.

CEO

> "Klaviyo is a little expensive compared to sendinblue that we used before."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467)

SB

Sam B.

E-Commerce Manager

> "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071)

MO

Maria O.

Growth Hacking Analyst

> "It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like it..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3685319)

JW

Joe W.

Marketing Lead

> "Email templates, data analysis, contact management are all great"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6590782)

GN

Gerald N.

Marketing

> "It's starting to get super expensive as our list grows."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682)

Kennedy K.

freelancer

> "also, it is highly customizable that also connects perfectly with the vendors and customers."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

VR

Verified Reviewer

Owner

> "I didn't know anything about email marketing before using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278)

Pedro A.

Marketing & Growth Ops

> "Despite me not being from Ecommerce, I can see this tool to be the best one to use on that usecase;- All in one solution for all of your troubles and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5084255)

KN

Kyle N.

Owner

> "It is a lot of work and their support is very limited."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706)

MB

Maya B.

Social Media Manger

> "I love the ease of creating digital campaigns, as there are plenty of templates suitable for everything."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6422992)

Ben U.

CTO

> "a bit expensive if you dont know what your doing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970)

VR

Verified Reviewer

CEO

> "My favorite is the automation builder, I think it's the most advanced and customizable out there."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821)

SL

Simon L.

Manager

> "Pricing seems a little high compared to others"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6281452)

[View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

## User interface

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

4.14 (650)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

4.64 (531)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Salesforce Marketing Cloud Account Engagement

31/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/134593/Pardot/#features)

Klaviyo

Top features

45/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/156699/Klaviyo/#features)

### Recognition

Salesforce Marketing Cloud Account Engagement is recognized as a top-rated tool in 1 Capterra Shortlist reports

Klaviyo is recognized as a top-rated tool in 5 Capterra Shortlist reports

### Deployment & support

Salesforce Marketing Cloud Account Engagement

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Klaviyo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Salesforce Marketing Cloud Account Engagement

-   By Salesforce
-   Located in United States
-   Founded in 2003

Klaviyo

-   By Klaviyo
-   Located in United States
-   Founded in 2012

## Popular Comparisons

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

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[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (531)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

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[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

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$0

4.0

Features

4.7

3.8

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[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (531)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

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[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,648)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$20/month

Price

$13/month

4.6

Features

4.4

4.5

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-156699/MailChimp-vs-Klaviyo)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,648)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$1250/month

Price

$13/month

4.0

Features

4.4

3.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-134593/MailChimp-vs-Pardot)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (531)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.82 (13,491)](https://www.capterra.com/p/202338/Gmail/reviews/)

$20/month

Price

$0

4.6

Features

4.7

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/156699-202338/Klaviyo-vs-Gmail)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,321)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$1250/month

Price

$12/month

4.0

Features

4.5

3.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/134593-136603/Pardot-vs-MailerLite)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (531)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,321)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$20/month

Price

$12/month

4.6

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$1250/month

Price

$15/month

4.0

Features

4.5

3.8

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-134593/ActiveCampaign-vs-Pardot)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (531)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$20/month

Price

$15/month

4.6

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,937)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$1250/month

Price

$12/month

4.0

Features

4.2

3.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-134593/Constant-Contact-vs-Pardot)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (531)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,937)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$20/month

Price

$12/month

4.6

Features

4.2

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo)