# Salesforce Marketing Cloud Account Engagement Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Salesforce Marketing Cloud Account Engagement Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/compare/134593-159987/Pardot-vs-Amplero --- # Salesforce Marketing Cloud Account Engagement Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Salesforce Marketing Cloud Account Engagement ## What is Salesforce Marketing Cloud Account Engagement? Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling. ## What is Salesforce Marketing Cloud Account Engagement used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 649 user reviews Reviews sentiment Positive 80% Neutral 15% Negative 5% Pros & cons Comprehensive marketing automation platform Integrated client communication tools Restrictive email template customization High cost and affordability issues Starting price $1250 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Salesforce Marketing Cloud Account Engagement?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.salesforce.com&name=Salesforce Marketing Cloud Account Engagement) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Salesforce Marketing Cloud Account Engagement 4.1 (649) VS. [4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $1250 Flat Rate, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.8 (625) Ease Of Use 4.6 (3,394) Value For Money 3.8 (466) Value For Money 4.5 (2,975) Customer Service 3.8 (516) Customer Service 4.5 (2,976) ## Salesforce Marketing Cloud Account Engagement alternatives [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month [View all alternatives](https://www.capterra.com/p/134593/Pardot/alternatives/) ## Who uses Salesforce Marketing Cloud Account Engagement? Based on Capterra reviews from the past 5 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive marketing automation platform 90% positive reviews out of 69 Most reviewers report marketing automation offers robust features, Salesforce integration, and simplifies campaign management for marketing teams. Restrictive email template customization 46% negative reviews out of 72 Some reviewers report email templates are hard to personalize, require coding, and lack user-friendly design capabilities. Integrated client communication tools 92% positive reviews out of 25 Most reviewers describe client communication as seamless, automated, and effective for maintaining strong client relationships. High cost and affordability issues 64% negative reviews out of 50 Most reviewers comment pricing is prohibitively expensive, especially for small businesses, with confusing plans and costly upgrades. Enhanced daily operational efficiency 91% positive reviews out of 22 Most reviewers find operational improvement boosts productivity, streamlines workflows, and increases marketing campaign ROI significantly. Limited and inflexible reporting features 52% negative reviews out of 42 Most reviewers describe reporting as basic, difficult to customize, and lacking depth for tracking marketing performance and ROI. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Contact Management 4.0 (40) 52.50% of 40 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Email Campaign Management 4.5 (38) 60.53% of 38 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Contact Database 4.3 (33) 45.45% of 33 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Marketing Automation 4.1 (32) 59.38% of 32 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Email Marketing 4.2 (27) 59.26% of 27 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Mobile Optimization 4.1 (27) 51.85% of 27 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Salesforce Marketing Cloud Account Engagement 110 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Create and automatically send premade copy in response to customer messages Capture contact information by scanning a physical item and having the system automatically extract data from the scan Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Track the performance of marketing campaigns across multiple channels. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage various distribution channels, build relations with channel partners, and track their performance Communicate using direct chat or messages within the system Provides a channel for team members to share media files, communicate, and work together Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Ability to oversee and optimize the operations of a mail server Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Plan marketing campaigns for events Predefined actions automatically performed on the occurance of specific events Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system Store, manage and track all forms in a centralized location Search for specific words or phrases within a document or database Store and manage images Track interaction history by documenting conversations for contacts Track and monitor a specific set of keywords Create landing pages or online forms designed to capture new leads and prospects Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Real-time alerts or notifications that inform teams about new leads or prospects Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Access software remotely via mobile devices Optimize content to ensure it is easily accessible for mobile users Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create many versions of emails, forms, or actions and gauge which is most effective Create new forms and/or use ready-made online form templates A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Streamlining repetitive tasks and activities through automated and predefined workflows Tools designed to streamline the process of lead generation and management for sales teams Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Planning and managing of resources and procedures to mitigate the impact of events and incidents Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Define, track, and/or automate sales activities and sales processes Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Reports specific to sales analysis for trends and strategies Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Track visibility and traffic from search engines Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Market event via social media tools Filters used to determine different types of malware threats Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Track revisions and updates made to files and navigate between different versions Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Web form that allows users to enter data that is sent and processed for different reasons Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.0 (606) 4.0 Based on 606 reviews ## Pricing Value for money 3.8 (466) Free Trial [View pricing plan details](https://www.capterra.com/p/134593/Pardot/pricing/) Growth $1,250 Flat Rate,Per Month It includes: - Custom Fields - Email A/B Testing - Lead Deduplication - Lead Nurtutring - Lead Scoring - Merge Fields - Prospect Tracking - ROI Reporting - Unlimited Email Marketing Plus $2,500 Flat Rate,Per Month It includes: - Automate Your Marketing - Find More Leads - Identify Your Hottest Leads - Manage Your Data - Maximize Marketing ROI - Powerful Integrations Advanced $4,000 Flat Rate,Per Month It includes: - Automate Your Marketing - Find More Leads - Harness the Power of AI - Identify Your Hottest Leads - Manage Your Data - Maximize Marketing ROI - Powerful Integrations - Set up Your Domain Premium $15,000 Flat Rate,Per Month It includes: - Automate Your Marketing - Find More Leads - Harness the Power of AI - Identify Your Hottest Leads - Manage Your Data - Maximize Marketing ROI - Powerful Integrations - Set up Your Domain - Supercharge Your Marketing Automation Value for money 3.8 (466) 3.8 Based on 466 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Webex Suite](https://www.capterra.com/p/237272/Webex/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ GoTo Webinar](https://www.capterra.com/p/163335/GoToWebinar/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.8 (516) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.8 (516) 3.8 Based on 516 reviews ## User reviews Overall rating 4.1 Based on 649 reviews Filter by rating 5(255) 4(257) 3(104) 2(25) 1(8) Mentioned topic Sorted by most recent SM Simon M. CRM Specialist Financial Services ### "SalesForce MC makes your life easier" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 5, 2025 Drag-and-drop editor and reusable templates make it easy to design professional emails without needing deep HTML skills. Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a one-time campaign or a recurring newsletter, Email Studio gives us full control over design, delivery, and analytics. Journey Builder where is all about orchestrating customer journeys across channels, allows us to design automated, multi-channel customer journeys — meaning we can deliver the right message, at the right time, through the right channel. Pros Undoubtly the best tool for communication with clients. The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale. Cons What I least like about SalesForce Marketing Cloud is logg off time out which is by my personal opinion extremely short. Switched from [Oracle Eloqua Marketing Automation](https://www.capterra.com/p/64036/Oracle-Eloqua/) Eloqua as a tool did not give us the whole scope of functionalities we wanted to use at that time. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Reasons for choosing Salesforce Marketing Cloud Account Engagement Good service support, user friendly, all features we needed. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CG Chiara G. Marketing and communication Health, Wellness and Fitness ### "A huge potential " 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 April 27, 2025 I must say that this could have to do with the way it was set up in my company Pros The tool has a lot of potential but many things that make it non user friendly Cons I hate that contacts and accounts cannot be deleted and reports are not the best. Switched from [SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) Changed company so I had no choice at all Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GR Gina R. Events Coordinator Computer & Network Security ### "Thumbs Up to Salesforce" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 April 10, 2025 Great. I have used it for over 10 years. Pros I like that I am able to tag opportunities. Cons Not every version is the same. I wish all versions allowed for lead assignment and lead conversion. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Software Engineer Retail ### "Great with in Salesforce Cloud Platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 January 18, 2025 Pros It's fully integrated into our CRM used between our internal sales and external vendors. Cons It's not intuitive enough to compete with office 365 or Google platform. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LV Luke V. Owner Sports ### "A Marketing Must! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 6, 2024 I really enjoy working in Salesforce Marketing Cloud Account Engagement. This is something that I've used consistently now for over a year and absolutely love it! Pros Salesforce Marketing Cloud Account Engagement is a clean, enterprise level product that does a great job! Cons The price can seem a little high based on some of the industry competitors. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Needed a more enterprise solution and this product fit the bill. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VB Vivien B. Associate Airlines/Aviation ### "Salesforce rate 10" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 6, 2024 ITS SO PERFECT. VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION. Pros It's quite different; it would be hard to fake extensive experience. You could learn how to send emails and make lists in a couple hours, but learning how to put it all together took me months. There's also no sandboxes to learn on and I personally could not have done it on just the Trailheads. Although the Trailheads might get you to the point of being able to talk about general functionality. Cons EVERYTHING, SALESFORCE IS VERY CONVENIENT TO USE. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ipek Nil B. Sales Marketing Specialist Environmental Services ### "Amazing Features" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 7, 2024 Pros I really like the ability to have a granular data for each and every customer we have. Cons I do not like the complexit of the interface which leads to different unintended sections. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EE Ethan E. PMO Financial Services ### "Salesforce " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 10, 2024 Pros The contacts and customer database personally is a very valuable tool for us for client outreach and pipeline management. Cons Requires a decent level f training for new starters as some parts of the system are not the most intuitive to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MC Marco C. IT Expert Consumer Services ### "It Is Easy to Deploy this Email Marketing and Management Solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 9, 2024 Pros Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities. I like the ease of use of Salesforce Marketing Cloud Account Engagement. Salesforce Marketing Cloud Account Engagement is simple to deploy. Cons No cons for Salesforce Marketing Cloud Account Engagement. Salesforce Marketing Cloud Account Engagement meets our expectations. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Viktor C. Marketing specialist Marketing and Advertising ### "Salesforce Pardot/marketing Cloud Marketing Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 April 4, 2024 Pros workflow of pardot and marketing cloud is very simple and easy to understand after figuring it out. Would love to see more features. Cons Structure and organization of tools is okay, could be more user friendly and easier to navigate Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/134593/Pardot/reviews/) Popular comparisons [Brevo vs Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/compare/132996-134593/brevo-vs-Pardot)[Gmail vs Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/compare/134593-202338/Pardot-vs-Gmail)[Mailchimp vs Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/compare/110228-134593/MailChimp-vs-Pardot)[ActiveCampaign vs Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/compare/79367-134593/ActiveCampaign-vs-Pardot)[MailerLite vs Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/compare/134593-136603/Pardot-vs-MailerLite)[Constant Contact vs Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/compare/31898-134593/Constant-Contact-vs-Pardot)[HubSpot Marketing Hub vs Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/compare/134593-171840/Pardot-vs-HubSpot-Marketing) [EngageBay CRM vs Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/compare/134593-178819/Pardot-vs-EngageBay-Marketing)[Systeme.io vs Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/compare/134593-198994/Pardot-vs-Systeme)[Omnisend vs Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/compare/134593-153508/Pardot-vs-Omnisend)[EmailOctopus vs Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/compare/134593-147415/Pardot-vs-EmailOctopus)[Klaviyo vs Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/compare/134593-156699/Pardot-vs-Klaviyo)[Marketo Engage vs Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/compare/75130-134593/Marketo-Lead-Management-vs-Pardot)[AWeber vs Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/compare/95949-134593/AWeber-Email-Marketing-vs-Pardot)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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