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HubSpot Marketing Hub vs Salesforce Marketing Cloud Account Engagement: Which is a better fit?

Updated on November 10th, 2024
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 12,824 reviews from Email Marketing users.
% Fit
High performer
Feature ratings
Campaign Scheduling
4.6
Mobile Optimization
4.5
Contact Management
4.5
Campaign Analytics
4.5
CAN-SPAM Compliance
4.4
% Fit
Not enough reviews
Feature ratings
Campaign Scheduling
3.9
Mobile Optimization
4.1
Contact Management
4.2
Campaign Analytics
4.4
CAN-SPAM Compliance
4.5
User satisfaction
4.5
User reviews6,096
Ease of use
4.3
Functionality
4.4
Value for money
4.2
Customer support
4.4
4.4
User reviews649
Ease of use
4.0
Functionality
4.2
Value for money
4.0
Customer support
4.1
Price starts from
/user
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

Organizations that use online marketing for lead generation

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Yongmei H
Operations Manager
5.0

Yongmei: Hi, my name is Yongmei. I'm the operations manager at BCR Publishing. Our company has around 10 staff, and I would give five out of five for HubSpot for rating. We use HubSpot for storing our contacts, our clients contacts, information, and also for marketing emails. It is user-friendly, and it's very easy to use, very intuitive, and it's just so simple to use. You don't really need any training. You get to just go around, learn it in five minutes. I can't think of anything really. Actually, I'm thinking a bit more about what I like about HubSpot because of the support is really, really very helpful, very fast and very right to the point. And also as for the deliverability, because we have used other marketing platform as well, but compared to HubSpot, the deliverability is much higher in HubSpot.

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video-4d11c034-81d2-4c7f-eeb5-08da4ff468bd
Sabal A
Data & Impact Associate
4.0

Sabal: Hi, my name's Sabal. I am a data impact associate. I give Pardot a review of four out of five stars, and for more reviews, see below. Before my organization started using Pardot, we were on eTapestry's built-in mass email communication software system. It wasn't working for us because it was a technology of the past. It was very clunky. We had a very limited amount of mailable prospects we had, and it was very manual, and the resolution for videos, images wasn't the best. The first biggest selling point for Pardot was its native integration with Salesforce. So now whenever we have a contact in Salesforce, it's automatically synced to Pardot, which makes it a lot easier for my team to use and navigate. And the second reason why we chose Pardot is because of its really intelligent tools, such as Engagement Studio where we can automate a lot of our tasks and be a much more efficient organization. Pardot definitely is not the easiest tool to use. We have to hire consultants to help us build it and integrate it with Salesforce. It took us about a full year before we became confident with using Pardot, and every day my organization is still learning more things that the tool can do for us. If you're a small team and want to be super efficient, Pardot is a great tool for you because it takes a lot of the manual work out, especially with drip campaigns and a lot of its automation tools.

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User interface
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1 Video
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5 screenshots
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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

HubSpot Marketing Hub

30/44
  • AI Content Creation
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Fields
  • Email Sequences
  • GDPR Compliance
  • HTML Editor
  • Multi-Language
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • Real-Time Analytics
  • A/B Testing
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

Salesforce Marketing Cloud Account Engagement

Top Features
31/44
Show Email Marketing Software Features +
HubSpot Marketing Hub
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Salesforce Marketing Cloud Account Engagement
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
HubSpot Marketing Hub
  • By HubSpot
  • Located in UNITED STATES OF AMERICA
  • Founded in 2012
Salesforce Marketing Cloud Account Engagement
  • By Salesforce
  • Located in UNITED STATES OF AMERICA
  • Founded in 2003
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