Salesforce Marketing Cloud Account Engagement vs Popconvert: Which is a better fit?

Sabal: Hi, my name's Sabal. I am a data impact associate. I give Pardot a review of four out of five stars, and for more reviews, see below. Before my organization started using Pardot, we were on eTapestry's built-in mass email communication software system. It wasn't working for us because it was a technology of the past. It was very clunky. We had a very limited amount of mailable prospects we had, and it was very manual, and the resolution for videos, images wasn't the best. The first biggest selling point for Pardot was its native integration with Salesforce. So now whenever we have a contact in Salesforce, it's automatically synced to Pardot, which makes it a lot easier for my team to use and navigate. And the second reason why we chose Pardot is because of its really intelligent tools, such as Engagement Studio where we can automate a lot of our tasks and be a much more efficient organization. Pardot definitely is not the easiest tool to use. We have to hire consultants to help us build it and integrate it with Salesforce. It took us about a full year before we became confident with using Pardot, and every day my organization is still learning more things that the tool can do for us. If you're a small team and want to be super efficient, Pardot is a great tool for you because it takes a lot of the manual work out, especially with drip campaigns and a lot of its automation tools.