# Compare Salesforce Marketing Cloud Account Engagement vs Bigin by Zoho CRM 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Bigin by Zoho CRM and Salesforce Marketing Cloud Account Engagement based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/134593-204998/Pardot-vs-Bigin-by-Zoho-CRM --- # Bigin by Zoho CRM vs Salesforce Marketing Cloud Account Engagement Features and Cost Comparison Last updated June 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Bigin by Zoho CRMSalesforce Marketing Cloud Account Engagement2/4 selected [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.7 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) [## Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.7 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting Price $7.00/year Value-for-Money 4.7 Functionality 4.5 Ease of Use 4.8 Customer Service 4.5 Reviews Sentiment Based on [731 reviews](#user-reviews) Positive 713 Neutral 16 Negative 2 [## Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) Starting Price $1250.00/month Value-for-Money 3.8 Functionality 4 Ease of Use 3.8 Customer Service 3.8 Reviews Sentiment Based on [650 reviews](#user-reviews) Positive 518 Neutral 99 Negative 33 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 5,919 reviews from lead management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 72%Fit Missing features Feature ratings CRM 4.7 Contact Management 4.6 Lead Capture 4.5 Prospecting Tools NA Lead Generation 4.3 67%Fit Missing features Not enough reviews Feature ratings CRM 4.7 Contact Management 4.0 Lead Capture NA Prospecting Tools 3.0 Lead Generation 4.3 User satisfaction User satisfaction 4.7 User reviews[731](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Ease of use 4.8 Functionality 4.5 Value for money 4.7 Customer support 4.5 User satisfaction 4.1 User reviews[650](https://www.capterra.com/p/134593/Pardot/reviews/) Ease of use 3.8 Functionality 4.0 Value for money 3.8 Customer support 3.8 Price starts from Price starts from $7Per User, Per Year - Free version - Free trial Price starts from $1250Flat Rate, Per Month - Free version - Free trial Best for Best for Bigin is used by real estate agents, software consultants, educators, insurance professionals, legal practitioners, e-commerce sellers, solopreneurs, freelancers, agencies, and nonprofits. Best for Organizations that use online marketing for lead generation ## User reviews Pros & cons NG Nabil G. CEO > "It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7121223) VR Verified Reviewer Co-Founder COO > "The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7129766) AK V. VP - Sales > "It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7064310) Clarisa P. COO > "This can limit the evaluation during the free trial for teams that need stronger process control" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7074280) IP Ibrahim P. Manager > "I have searched a lot of simple, sales pipelines tools, with automations, Bigin by Zoho is the easiest and best in terms of value, and..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7126271) OM Obed M. Operations Manager > "Before Bigin, we struggled to keep track of leads, follow-ups, and deal stages across various spreadsheets, which often led to missed..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6489253) AB Alison B. Co-Founder > "It was very intuitive and allowed me to set up both my pipelines and contacts in a way that worked for the industry that I'm in." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7070674) TK Tigran K. Owner > "Need integration with Thumbtack, I’m having some difficulties setting up the ability to send SMS, or maybe I just haven’t figured it out yet." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6510191) NG Nabil G. CEO > "Bigin is the perfect 'Goldilocks' CRM—not too complex, not too basic, but just right for small teams focused on closing deals rather than..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7121223) MS Morgan S. Marketing and Sales Manager > "Setting up the automations and workflow can be a little confusing at first when you're looking to create something a little different than..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6452955) RDM Rahul Dev M. CEO > "Additionally, the seamless integration with Zoho Campaigns allows for effective lead nurturing and email marketing directly linked to CRM data,..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6804232) Eduard X. Sales and Business Development > "Syncing with non-Zoho tools sometimes feels a bit limited or requires additional effort to configure" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6662577) AG Amanda G. Office Manager > "Also appreciated that there were lots of templates to start from, and the templates are laid out by teams/groups as well as by industry." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7082309) MA Max A. owner > "Having ajax in a tool like that does give an excellent impression at first glance, not having to pop-up to a different window each time you do..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#SoftwareAdvice___5075943) Tamalyn J. Founder > "Bigin by Zoho CRM has very easy to follow UI for the experienced user and for the inexperienced, the free training sessions and webinars and..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7143213) LT Laurence T. Director > "Some basic feature you would expect, ie native text messaging is not included." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6694387) HB Holly B. Consultant > "Bigin offers a good level of customization, allowing users to tailor fields, stages, and workflows to fit their specific business needs." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6348883) HH Harry H. Co-Founder > "It was frustrating that i encountered some bugs with the system but after speaking to support they were quick to fix." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7038132) BL Brendan L. Operations Director > "Where it shines uniquely for me is its ability to be repurposed for any internal process that requires a pipeline - support desk, projects,..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6555330) LJ Luiz J. Diretor > "The limit of dashboard elements and lack of conversion rate" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6647486) NV Natalia V. BDM > "The integration with other Zoho tools, such as Zoho Projects and Zoho Desk, helps us streamline communication across teams and track progress..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6586154) OM Obed M. Operations Manager > "Forms do not allow editing/updating records" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6489253) VR Verified Reviewer CEO > "The customisation options and pipeline management tools are perfect for small to medium-sized businesses, ensuring efficient tracking of sales..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6657447) MM Mathew M. Implementation Consultant > "The feature set is a little lacking, the UI can be confusing at times" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6715078) SB Salma B. Owner > "I especially appreciate the pipeline view, which gives me a clear visual of all my leads and customer interactions, helping me manage my..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6579506) DR Daniele R. Administrative Director > "The platform is a bit cumbersome and requires a bit of a learning curve. But still less than some other platforms." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6789760) VR Verified Reviewer Digital Marketing Specialist > "It’s simple to use, helps manage leads and sales pipelines efficiently, and is ideal for small teams, though some advanced features are limited." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7113247) AC Adhith C. Director > "Doesnt allow integration with facebook ads forms" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6627121) AD Abhilash D. Assistant Manager > "The integration with other Zoho products and third-party apps is also seamless, enabling businesses to manage their customer relationships..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6432671) Eduard X. Sales and Business Development > "Iy may lack some advanced customization options." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6662577) RDM Rahul Dev M. CEO > "What I liked most about Bigin by Zoho CRM is its simplified pipeline view, which makes tracking deals intuitive and visually clear for teams of..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6804232) MR Maksymilian R. Co-owner > "What I miss the most is an overview of the entire email inbox (a view of all emails) so that I can quickly see who opened the email and who..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___5080241) Wendell N. Managing Director > "Bigin by Zoho CRM has been a game-changer for our organization, helping us manage customer relationships, track sales pipelines, and automate..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6455246) AB Andrea B. Business and Partnership Associate > "A lot of features that I don't need/won't use - would be nice to be able to remove them completely from home page or even have very basic..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6300812) OD Olu D. CEO > "Streamlining Customer Management: Bigin consolidates all customer information in one place, making it easy to track interactions, manage..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6351309) VR Verified Reviewer COO > "I believe the only thing is the billing for US companies is not very intiutive." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6430064) KvP Kévin P. CEO > "Its integration with other Zoho applications and third-party tools is seamless, providing a cohesive ecosystem for managing various business..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6392455) TC Trevor C. none > "Short trial time if you not into IT systems can take a while to set up" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6543272) NV Natalia V. BDM > "Its mobile app allows us to stay updated during client meetings or fieldwork, which is invaluable in our fast-paced industry." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6586154) MK Madhvendra K. Director > "Some Customisation is not available." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6472422) VR Verified Reviewer President > "Bigin has been a great addition to our daily systems as it keeps all the data in one spot for our contacts." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7085230) Sneha Y. Sales Executive > "It seems slow to me sometimes and email options seems less." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6343790) RDM Rahul Dev M. CEO > "It does not overwhelm you like other CRM, and gets the work done that is managing your leads and deals, tracking them, and having timely..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6804232) PR Parthiv R. Founder > "User access/permissions functionality is not very detailed" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6638775) JT June T. owner > "One of Bigin’s strongest features is its mobile app – it’s responsive, well-designed, and allows you to manage your leads on the go." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6768032) WM Wong M. Property Realtor > "Onboarding is less than ideal." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7024256) PK Peter K. CEO > "It has streamlined our lead and sales management, improved team collaboration, and helped us stay more organized and proactive with clients." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7026574) LV Laure V. EI > "I cannot add my business email - i will try to contact the sales support" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6478255) VR Verified Reviewer web developer > "Its intuitive interface makes it simple to track leads and deals, while basic automations help save time on daily tasks." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7038999) TK Tre K. Owner > "It took awhile to get my email configure" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6801622) WM Wong M. Property Realtor > "Good for tracking leads, contacts, deals, reminders; light automation for repetitive tasks." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7024256) SS Stefano S. Freelance > "It's designed for freelancers and small agencies, so it lacks small features like a time tracker." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6044422) MB Michael B. Business Dev Manager > "I liked the modular design of the CRM, which allows you to incrementally add on different modules as you scale as a business." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6718087) TD Tribhuvan D. BDE > "Too many features are sometimes confusing." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6571231) BS Brian S. Owner > "Bigin's clean and simple mobile app is also a big win for me when I'm out with clients—highly recommended if you want flexibility without bloat." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7000733) ND Nick D. VP > "I wasn't able to delete/modify some of the built in pipeline features which meant rebuilding them." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___5048476) BS Brian S. Owner > "It works exceptionally well on mobile, which is huge for me since I'm often out with clients. If you're a solo service provider or small team,..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7000733) AC Alexis C. Technologist > "In my case, I use android and I don't have this feature available, I don't know if it's for iOS. How about an integration with LinkedIn?" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___4903284) VR Verified Reviewer Ceo > "You can literally drag-and-drop a deal to the next stage and have the associated automation trigger instantly, which saves significant time." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7046673) Heather N. CEO > "The way their email toppers and incoming contacts works is a bit cumbersome" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___4879746) AK Akash K. Product Manager > "However, there are some limitations, such as fewer customization options and limited integration with widely used tools. Despite these..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6479495) RB Robert B. CEO > "Support is slow to respond." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6650010) NB Neha B. BDE > "The tool offers detailed reporting and analytics features, allowing users to track key metrics," [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6436542) VR Verified Reviewer Marketing Manager CRM > "Limited customizing options, overall not so useful from mobile in our case." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6136387) BG Bhanu G. Head of Marketing > "It helped me keep track of all my contacts, follow-ups, and deals in one place." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6863001) HP Helmut P. Geschäftsführer > "When importing companies and contacts using the file structures of the sample files, it is irritating that Bigin does not automatically link..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___4833781) ŁUkasz B. CEO > "The interface is clean, the setup is quick, and it’s a very practical solution for small businesses" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7116133) KL Kathy L. CEO > "They also need to have a team in the U.S. as they are very difficult to understand through the thick Indian accent on the phone." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6332761) DC Dev C. Sales Head > "The performance and speed is good and Im getting good customer support from their sales team as well. And it's a secured platform." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7154964) SN Sunil N. Medical Record Review > "Also, the integrations with other Zoho apps can be a bit tricky to set up." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6248925) NG Naveen G. Operations Manager > "The simple, intuitive interface makes it easy for any team member to quickly adapt, streamlining our sales workflow and keeping everything..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6535551) AI Aswadhram I. Business Development Executive > "That's the only thing I found difficult." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6594945) SM Sergio M. CEO > "Drag-and-drop deal cards simplify daily workflows, and the learning curve for new users is minimal—most team members were up and running within..." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6826173) JH Jenn H. Business Operations > "The customer support team, while responsive, is not particularly effective at actually resolving issues. " [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___4846892) GM Gaurav M. Admin > "Superb for Early stage business This software allows you to manage all your sales pipline & nurtureing" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___7014176) ND Nicole D. Operations Manager > "Bigin does not provide email routing option" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6207661) OD Olu D. CEO > "This transparency helps in making informed decisions and prioritizing efforts on high-impact activities, ultimately driving higher sales." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6351309) TF Tahli F. Managing Director > "Doesn't integrate with Zoho Books on the free version" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6315760) AS Antonio S. Web Designer, SEO, Marketer > "It helps keep lead tracking and deal management organized, and connects smoothly with other Zoho apps." [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6821914) RC Rick C. President > "Service is lacking. While the product is easy to use, you will have questions and the service is offshore and very very spotty" [See full review](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#Capterra___6023520) [View Reviews](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) SM Simon M. CRM Specialist > "Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7039601) VR Verified Reviewer Software Engineer > "It's not intuitive enough to compete with office 365 or Google platform." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6660894) SF Sarah F. Marketing Technologist > "Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7160153) VR Verified Reviewer Marketing Automation Specialist > "Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6223247) SF Sarah F. Marketing Technologist > "It works fairly seamlessly with Salesforce and the initial integration is not too complex." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7160153) Ipek Nil B. Sales Marketing Specialist > "I do not like the complexit of the interface which leads to different unintended sections." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6290328) VR Verified Reviewer Marketing Operations Manager > "I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6007074) WT Weronika T. Manager > "One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) KR Kristina R. Marketing Cloud Administrator > "I like the Journey Builder - it gives us a lot of options, we can easily make segments and target people, and it's visually pleasing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415) VR Verified Reviewer Director, Growth & Revenue Operations > "The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383) KR Kristina R. Marketing Cloud Administrator > "It helps us to track data, and have a overview of KPIs." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415) VR Verified Reviewer Director of Demand Gen > "I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4185840) Pratik H. Assoicate Project Coordinator > "Salesforce Marketing cloud Account Engagement is a well established tool which helps our organization to reach out to customers on a..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4439095) Aadeeb S. Brand Manager > "We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) WT Weronika T. Manager > "My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) SA Saul A. Innovation Manager > "Integration with systems and importing data bases is basically impossible, even with IT support." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663) WT Weronika T. Manager > "One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) Jessica F. Merchant Experience Intern > "User Interface can be tricky sometimes... most of the navigation is not very intuitive and even know you can learn by watching/reading..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3450001) WT Weronika T. Manager > "The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486) VR Verified Reviewer Director, Growth & Revenue Operations > "We didn't like not being able to relate marketing email activity to einstein activity sync." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383) MC Marco C. IT Expert > "Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6249385) AG Ariane G. Marketing and Project Manager > "Also, @ mentions do not show up on Facebook as they should, only simple @text without the link." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3607505) MT Marek T. CEO > "The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4808104) VR Verified Reviewer Social Media Marketing Specialist > "Also, the platform can be costly, especially for startups or smaller companies with limited budgets." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428) Aadeeb S. Brand Manager > "Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. " [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) VR Verified Reviewer Social Media Marketing Specialist > "It could take some time and effort to learn how to use the platform because it is a large and complicated platform." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428) CS Chiara S. Reviewer > "Very intuitive pages, I used it to do gas contracts on the phone" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092) AV Alex V. Demand generation manager > "The graphic design of the platform looks a little bit old but nothing too bad." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3797389) SO Samantha O. Admin Manager > "Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6139352) LL Lucie L. Content manager > "It’s not really easy to use for beginners" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6234448) AP Andreas P. Marketing Director > "Robust, customizable system with many features" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6201428) Aadeeb S. Brand Manager > "Pardot pricing is a major limitation of the software." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) VD Vatsal D. App developer > "Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910) CR Chevy R. Solution Architect > "The tool does so much that it be a little bit too complicated at time." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3734049) CS Chiara S. Reviewer > "It suggested me what to write and I could be successful with the client contract." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092) SG Sue G. admin > "It was difficult to figure out how to use the mass email generator initially." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3720023) LH Liam H. Marketing Manager > "It is an essential tool that, although costly, is necessary to grow and scale." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6022666) VR Verified Reviewer Demand Generation Marketing Manager > "There is no way to create a custom report, making it very difficult for our team to track ROI." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155) Aadeeb S. Brand Manager > "The lead nurturing campaigns are helping us to drive engagement with our current & potential customers." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433) Erik V. Sr. Manager, Strategic Development > "I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) Muhammad Daud S. IT Manager > "Its algorithms are unique in capturing leads and working strategically with different businesses." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) Sukesha W. BDM > "It is not easy to customise reports on the software." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907) NH Nirob H. Lead Generator Specialist > "In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4650121) SA Saul A. Innovation Manager > "Salesforce Sales is part of the struggle." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663) VR Verified Reviewer Marketing Manager > "It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875) VR Verified Reviewer Growth Marketing > "It's definitely behind in terms of feature set." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3764305) VR Verified Reviewer Associate Manager > "User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4696110) AA Ahsan A. Marketing executive > "Reporting is not the best" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475) AA Ahsan A. Marketing executive > "The support is simply great - They open the tickets on the same day and try to solve your issues within the same day" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475) Jaimie B. Senior Manager, Digital > "The form + landing page management is confusing and time consuming." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794) VB Vivien B. Associate > "VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6333456) TD Tanuj D. Software Engineer > "The setup was a little confusing as first even when I have worked as a developer for Salesforce applications." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595) Erik V. Sr. Manager, Strategic Development > "Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) Muhammad Daud S. IT Manager > "Pardot is quite expensive and really advance to manage." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) Erik V. Sr. Manager, Strategic Development > "I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942) MM Marco M. Growth Hacker > "Inability to do almost anything without support from a developer or without extensive HTML knowledge, unless you want your forms /..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2226698) VD Vatsal D. App developer > "It helps you segment and target your audience effectively." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910) Jaimie B. Senior Manager, Digital > "The learning curve can be tough if you're not a power user, it's not drag and drop or user friendly at all." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794) JH John H. Lead Analytics Engineer > "Undoubtedly the main thing attracting us to Pardot is its integration with Salesforce." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3596677) Sukesha W. BDM > "That is one feature that i dislike." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907) Muhammad Daud S. IT Manager > "Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887) BM Brittany M. Email Marketing Manager > "There are plenty of niche things that can not be easily customized, like email layout, without creating and uploading an entire new..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2780439) SN Shankar N. Manager > "Easy setup to create new fields and data management module." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4731688) OT Olivier T. Principal > "It's not as easy to integrate as you'd think even if it's also a Salesforce tool, the integration is painful, complicated and really..." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2480354) VR Verified Reviewer CEO > "It’s a good product, very mature and integrated to the Salesforce ecosystem." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4270873) TT Tiju T. Director Marketing Ops > "Lead routing is not available." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3182270) TD Tanuj D. Software Engineer > "There are many event based triggers which one can utilize which could ensure better response times and lead conversion." [See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595) VR Verified Reviewer Instructor > "Since I've been using this software for less than 6 months, I don't have anything I would ask the developers to improve." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3029067) CE Chelsea E. Head of Marketing > "Overall we have been satisfied with Pardot and it has met our needs for a high-growth B2B tech company." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3831605) VR Verified Reviewer VP Demand Generation > "The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2409230) RJ Rebecca J. Sr Manager > "Pardot, because it's part of Salesforce, has all the capabilities you need!" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4237503) VR Verified Reviewer Demand Generation Marketing Manager > "The reporting feature in Pardot is subpar." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155) AE Alexandra E. Client loyalty rep > "A great tool for email marketing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3750790) VR Verified Reviewer Senior Project Manager > "This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2420048) Jhara M. Marketing Director > "As a Salesforce product, it's really easy to integrate with the CRM." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3569328) Wanda M. Account Executive > "There was a lot of inaccurate information, especially with lead management, as well as integration and email marketing." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2687859) KP Karan P. Associate > "Robust B2B marketing platform; offers deep integrations with our website & CRM" [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3545067) HC Henrique C. Senior Account Manager > "It can be a bit confusing at first because it requires a lot of clicking to get to a place or to create lists." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2214610) VR Verified Reviewer Marketing Manager > "Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875) KK Kelly K. Visual Designer > "Pardot is kind of pricey as well." [See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3232372) [View Reviews](https://www.capterra.com/p/134593/Pardot/reviews/) ## User interface 4.71 (731) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) 4.14 (650) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Bigin by Zoho CRM Top features 35/39 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - CRM - Customizable Fields - Document Storage - Drag & Drop - Email Marketing - Email Tracking - For Sales Teams/Organizations - Generative AI - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Nurturing - Lead Qualification - Lead Segmentation - Monitoring - Opportunity Management - Pipeline Management - Prospecting Tools - Real-Time Data - Reminders - Reporting/Analytics - Sales Forecasting - Sales Reports - Sales Trend Analysis - Social Media Integration - Source Tracking - Task Management - Template Management - Third-Party Integrations - Web Forms - Workflow Management [See all features](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#features) Salesforce Marketing Cloud Account Engagement 29/39 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - CRM - Customizable Fields - Document Storage - Drag & Drop - Email Marketing - Email Tracking - For Sales Teams/Organizations - Generative AI - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Nurturing - Lead Qualification - Lead Segmentation - Monitoring - Opportunity Management - Pipeline Management - Prospecting Tools - Real-Time Data - Reminders - Reporting/Analytics - Sales Forecasting - Sales Reports - Sales Trend Analysis - Social Media Integration - Source Tracking - Task Management - Template Management - Third-Party Integrations - Web Forms - Workflow Management [See all features](https://www.capterra.com/p/134593/Pardot/#features) ### Recognition Bigin by Zoho CRM is recognized as a top-rated tool in 1 Capterra Shortlist reports Salesforce Marketing Cloud Account Engagement is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Bigin by Zoho CRM Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Salesforce Marketing Cloud Account Engagement Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Bigin by Zoho CRM - By Zoho - Located in United States - Founded in 1996 Salesforce Marketing Cloud Account Engagement - By Salesforce - Located in United States - Founded in 2003 ## Popular Comparisons [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,462)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) $7/year Price $20/month 4.5 Features 4.4 4.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152373-204998/HubSpot-CRM-vs-Bigin-by-Zoho-CRM) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,462)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) $1250/month Price $20/month 4.0 Features 4.4 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/134593-152373/Pardot-vs-HubSpot-CRM) [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,785)](https://www.capterra.com/p/61368/Salesforce/reviews/) $7/year Price $25/month 4.5 Features 4.4 4.8 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-204998/Salesforce-vs-Bigin-by-Zoho-CRM) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (596)](https://www.capterra.com/p/210630/Kylas/reviews/) $1250/month Price $250/month 4.0 Features 4.7 3.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/134593-210630/Pardot-vs-Kylas) [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) vs [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) $7/year Price $14/month 4.5 Features 4.3 4.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/155928-204998/Zoho-CRM-vs-Bigin-by-Zoho-CRM) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,785)](https://www.capterra.com/p/61368/Salesforce/reviews/) $1250/month Price $25/month 4.0 Features 4.4 3.8 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-134593/Salesforce-vs-Pardot) [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) vs [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (596)](https://www.capterra.com/p/210630/Kylas/reviews/) $7/year Price $250/month 4.5 Features 4.7 4.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/204998-210630/Bigin-by-Zoho-CRM-vs-Kylas) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $1250/month Price $15/month 4.0 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-134593/ActiveCampaign-vs-Pardot) [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) vs [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,825)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) $7/year Price $50/month 4.5 Features 4.3 4.8 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/157279-204998/Dynamics-365-vs-Bigin-by-Zoho-CRM) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [Meritto](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/)[4.59 (616)](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/reviews/) $1250/month Price Contact vendor for pricing 4.0 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/134593-250169/Pardot-vs-Comprehensive-Admission-Suite) [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) vs [eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/)[4.47 (822)](https://www.capterra.com/p/152769/eWay-CRM/reviews/) $7/year Price $20/month 4.5 Features 4.3 4.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152769-204998/eWay-CRM-vs-Bigin-by-Zoho-CRM) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) vs [noCRM](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/)[4.65 (491)](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/reviews/) $1250/month Price $13/month 4.0 Features 4.5 3.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/132752-134593/You-Don-t-Need-a-CRM-vs-Pardot)