--- title: "Compare Adobe Campaign vs Salesforce Marketing Cloud 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Adobe Campaign and Salesforce Marketing Cloud based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/135159-248536/Adobe-Campaign-vs-Salesforce-Marketing-Cloud" page_type: "comparison" language: "en" --- # Adobe Campaign vs Salesforce Marketing Cloud Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Adobe CampaignSalesforce Marketing Cloud2/4 selected [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[4.4 (186)](https://www.capterra.com/p/135159/Adobe-Campaign/reviews/) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) [## Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[4.4 (186)](https://www.capterra.com/p/135159/Adobe-Campaign/reviews/) Starting Price Contact vendor Value-for-Money 4 Functionality 4.4 Ease of Use 4 Customer Service 4 Reviews Sentiment Based on [186 reviews](#user-reviews) Positive 167 Neutral 14 Negative 5 [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting Price $25.00/month Value-for-Money 3.8 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [531 reviews](#user-reviews) Positive 443 Neutral 65 Negative 23 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Klaviyo 4.6 (539) * * * Starting Price $20.00 Usage Based,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Marketo Engage 4.3 (716) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * ### Pipedrive 4.5 (3,062) * * * Starting Price $19.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ### Bitrix24 4.2 (1,005) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,345 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 61%Fit Missing features Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.0 Customizable Branding NA Lead Capture 4.4 Customer Segmentation NA 68%Fit Not enough reviews Feature ratings Email Campaign Management 4.4 Campaign Scheduling 3.9 Customizable Branding 3.8 Lead Capture 4.4 Customer Segmentation \-- User satisfaction User satisfaction 4.4 User reviews[186](https://www.capterra.com/p/135159/Adobe-Campaign/reviews/) Ease of use 4.0 Functionality 4.4 Value for money 4.0 Customer support 4.0 User satisfaction 4.2 User reviews[531](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.8 Customer support 3.9 Price starts from Price starts from \-- - Free version - Free trial Price starts from $25Per User, Per Month - Free version - Free trial Best for Best for A cross-channel marketing application that enables B2C enterprise brands to unify customer & business data, distill audience insights, and design, develop and send personalized marketing campaigns. Best for Designed for small and midsize businesses in various industries. ## User reviews Pros & cons VR Verified Reviewer Account Manager > "It also seamlessly integrates with Adobe Experience Cloud products which enhances the overall marketing ecosystem, providing a more..." [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___6566729) Diego C. Real estate agent > "The cost and previous experience to take advantage of all the resources provided by the software are the main negative." [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___6106817) VR Verified Reviewer Account Manager > "Analytics and reporting capabilities help in understanding campaign performance and customer behavior, enabling data-driven decision-making." [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___6566729) RD Ram D. Chief of Party > "There are sometimes when I find it slow to load Adobe Campaign." [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___6285539) SB Steven B. Marketing Director > "Used ACS for last few years, really like the drag and drop editor and ability to do dynamic content." [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___6690130) VR Verified Reviewer Marketing Technology Manager > "The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics)" [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___4360863) VR Verified Reviewer Account Manager > "It has increased overall productivity of the Sales campaign and helped increase the outreach." [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___6566729) SN Samuel N. IT manager > "Limited to certain language which makes difficult other users to access" [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___4794173) VR Verified Reviewer Account Manager > "I love the Personalization and Analytics and reporting feature the most." [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___6566729) MR Mohamed R. lilblog > "It contains in a program after the features that I think is not needed and is no longer used, so the program needs a recent update to suit the..." [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___3059409) Marlyn G. Marketing Operations Manager > "With features that go beyond email to include SMS, push notifications, and even Whatsap integrtion, it's a well-crafted piece of software from..." [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___4998028) AA Ahsan A. Marketing executive > "In the beginning, they have been good but soon after that, the customer support is just useless." [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___3575005) RS Renly S. Director Marketing > "It also helps manage campaigns and is a great all in one marketing solution for business" [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___6160520) GK Germaine K. Program Assistant > "This software can be a bit convoluted with options making learning this software difficult." [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#SoftwareAdvice___2570663) Marlyn G. Marketing Operations Manager > "Adobe Campaign is one of the best marketing automation platforms I have used, it is very solid and something that I can highlight after 3 years..." [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___4998028) Joshua W. Freelancer > "It is slow when there are a lot of processes going on at a time." [See full review](https://www.capterra.com/p/135159/Adobe-Campaign/#Capterra___2659599) [View Reviews](https://www.capterra.com/p/135159/Adobe-Campaign/reviews/) VR Verified Reviewer Sales > "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401) VR Verified Reviewer Sales > "The steep learning curve makes ease of use a challenge for new users, performance and speed can lag during heavy campaigns, customer support response..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401) Taylor O. Digital Marketing Manager > "Its send speed is unmatched, even on multi-step automations across different channels." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) CK Christina K. Manager > "Salesforce Marketing Cloud does have new leads put in their information but sometimes leads put in non valid phone numbers or emails so that makes it..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7157065) JS John S. Manager > "What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589) AD Amanda D. VP - Marketing > "I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467) Taylor O. Digital Marketing Manager > "Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) JC Jeffrey C. Enrollment Systems Administrator > "The Marketing Cloud user interface seems disjointed." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7136105) Taylor O. Digital Marketing Manager > "Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) MK Matt K. Direct Marketing Lead > "It was clunky like 2003 have just called and ask to return it back." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6556987) IS Ilayda S. Marketing Director > "I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6794413) VR Verified Reviewer Marketing Manager > "The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) Rachid K. Sales Executive > "Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406) SK Sarah K. Content Marketing Manager > "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423) EC Ellese C. Sales Consultant > "With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6515006) MR Maggie R. Content Manager > "One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3995927) JS John S. Manager > "Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589) VR Verified Reviewer Marketing Manager > "The speed for SFMC can sometimes be questionable." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) SS Sarah S. Assistant Head of Company > "I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6573176) GL Gitte L. Business Owner > "The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885) SS Samantha S. Program Manager > "It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286) RB Rilwan B. Product Designer > "The only con will be the pricing as it is a bit on the hefty side." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5100928) AD Amanda D. VP - Marketing > "No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467) Ipek Nil B. Sales Marketing Specialits > "This tool unfortunately comes with a huge cost, not only to buy but also to maintain." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6293653) Kenidra S. Sales Representative > "What I like most about Salesforce is how the customer's information populates." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7095244) Richard G. Communication and Media Analyst > "Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748) RF Rebecca F. Customer support > "I like how you can see the date & time as well as how often someone opens an email." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6774073) NE Noel E. Computer Specialist > "Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) SB Sunil B. Connect Partner > "Very customisable to businesses of varied needs and requirements fostering a more inclusive environment!" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6822895) HQ Hernesto Q. Mfr systems admin > "The pricing is a bit costly compared to other companies." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6013200) Rachid K. Sales Executive > "The system provide many ways to grow the business you have." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406) VR Verified Reviewer CEO > "This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3988386) VR Verified Reviewer Marketing Manager > "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) KC Kyle C. Manager, Application Support > "In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. " [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4586280) SS Samantha S. Program Manager > "The cost can be high for small businesses but so far we have made it work" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286) NE Noel E. Computer Specialist > "Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) MS Madhusudan S. Software Engineer > "With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726) Jana F. Senior Director Of Marketing > "It is always frustrating how long it takes for an email activity to load in Journey Builder." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795) NE Noel E. Computer Specialist > "For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) ML Makayla L. Sales Manger > "Some of the key words that are used don't always bring up the right information you're looking for at that exact moment." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4133304) Richard G. Communication and Media Analyst > "At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748) VP Vishal P. inside sales evangelist > "sometimes for new user it is difficult to manage and it takes time to apply the filters" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409) NE Noel E. Computer Specialist > "Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) AFT Ali Furkan T. Junior Software Developer > "Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005) Jennifer W. Human Resources Generalist > "Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS,..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4993968) VR Verified Reviewer CTO > "the solution is quite expensive, the reporting is a bit limited" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4282606) FZ Fakhar Z. HlR Assistant > "This software is a great tool to publish a newsletter of your company or creating Marketing Emails for your costumers. Once you have you template set..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4598271) NE Noel E. Computer Specialist > "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) Ashfaque S. digital marketer > "Its personalization and analytics features, integration capabilities, and collaboration tools make it ideal for businesses looking to enhance their..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4619233) Mory M. Business Analyst > "Sometimes difficult to use on the browser of some of my phones" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4633644) VP Vishal P. inside sales evangelist > "Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409) VR Verified Reviewer Marketing Director > "My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) AFT Ali Furkan T. Junior Software Developer > "The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005) NE Noel E. Computer Specialist > "For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) MLV Maria Lourdes V. Lead Associate > "provides different reports in an instant which help analyze team perfomance" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6429481) Melina S. Sales Executive > "Although it is more expensive, onboarding the entire team is a significant cost for us." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631355) TO Tareq O. Sales Engineer > "The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4751705) VR Verified Reviewer Marketing Director > "error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) SL Stephanie L. Web Manager > "Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we can..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4884658) QW Quinn W. Sales and Marketing Specialist > "Although the platform is quite expensive, I do not believe my company is adequately compensated for it." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4713739) KJ Kurt J. LNAM-LTC > "The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc.." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473589) SrP Sérgio P. partner > "Not that easy to implement, to many customizations required." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4210336) Margareth L. Capital Market Specialist > "What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4478263) Slavi S. CRM Campaign Executive > "Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3175568) RS Renly S. Director Marketing > "It is affordable and makes email automation, campaign tracking and reporting easy" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6160511) Sullivan B. Marketing Specialist > "Requires a dedicated platform expert, and their tech support is lacking; too many tickets need escalation … and there are expensive upgrades and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2887015) EJ Elli J. Customer Marketing Manager > "We use the Marketing cloud every day for our email marketing efforts." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6320004) CM Cat M. VP of Operations > "Ultimately we are switching from Marketing Cloud because the price is too high for all the headaches and because we use a limited amount of the..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2965622) Jacob P. CRM Director > "If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4872614) Kelly W. Account Executive > "It does a lot of things so if it is not customized properly you likely will struggle with processes and workflows." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2977818) GL Gitte L. Business Owner > "Overall while this is a very expensive tool you can trigger real-time events while customers browse your website and continually adjust their path..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885) DS David S. Sr Manager Marketing > "It is somewhat challenging to get onboarded to employees." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3750312) NE Noel E. Computer Specialist > "Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) VR Verified Reviewer Marketing Director > "implementation was a nightmare and was never completed" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) AFT Ali Furkan T. Junior Software Developer > "Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005) AG Ahmed G. Freelancer > "Sometimes it is slow to use" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3792550) NE Noel E. Computer Specialist > "Mobile Marketing: enables businesses to create and send SMS and push notifications to customers." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) Naomi B. Owner > "Huge strike against them and their brand if it is a company on a new and strict budget!" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2952553) Angela V. Owner > "With salesforce I’m able to understand my customers unique needs." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6288075) VR Verified Reviewer Data Scientist > "This tool is expensive, so anything extra comes at a huge cost if funding is reduced." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2984090) MS Madhusudan S. Software Engineer > "My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726) SK Sarah K. Content Marketing Manager > "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423) Tuğçe M. Social Media Manager > "Easy to use, user friendly interface." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6344743) Mory M. Business Analyst > "Sometimes difficult to use on the browser of some of my phones" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4633644) VR Verified Reviewer Associate manager > "Good customer support- User friendly interface- Comprehensive features" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5003041) NE Noel E. Computer Specialist > "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) KA Kemal A. Customer Support > "Great and simple UI, making searching easier." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2846830) FT Farhan T. IT Business System Analyst > "Salesforce customer support also is not ideal" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3076208) VR Verified Reviewer Marketing Manager > "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) SS Sandra S. Marketing Consultant > "I will not be renewing with them." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2433998) [View Reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) ## User interface [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/) 4.39 (186) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) 4.21 (531) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Adobe Campaign 21/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/135159/Adobe-Campaign/#features) Salesforce Marketing Cloud Top features 30/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#features) ### Recognition No recognitions have been awarded to Adobe Campaign Salesforce Marketing Cloud is recognized as a top-rated tool in 5 Capterra Shortlist reports ### Deployment & support Adobe Campaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Salesforce Marketing Cloud Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Adobe Campaign - By Adobe - Located in United States - Founded in 1982 Salesforce Marketing Cloud - By Salesforce - Located in United States - Founded in 2003 ## Popular Comparisons [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[4.39 (186)](https://www.capterra.com/p/135159/Adobe-Campaign/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.4 Features 4.5 4.0 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-135159/brevo-vs-Adobe-Campaign) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.21 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) $25/month Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-248536/brevo-vs-Salesforce-Marketing-Cloud) [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[4.39 (186)](https://www.capterra.com/p/135159/Adobe-Campaign/reviews/) vs [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,014)](https://www.capterra.com/p/213339/Google-Ads/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.4 4.0 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/135159-213339/Adobe-Campaign-vs-Google-Ads) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.21 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $25/month Price $15/month 4.3 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-248536/ActiveCampaign-vs-Salesforce-Marketing-Cloud) [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[4.39 (186)](https://www.capterra.com/p/135159/Adobe-Campaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $12/month 4.4 Features 4.5 4.0 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/135159-136603/Adobe-Campaign-vs-MailerLite) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.21 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) $25/month Price $12/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-248536/MailerLite-vs-Salesforce-Marketing-Cloud) [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[4.39 (186)](https://www.capterra.com/p/135159/Adobe-Campaign/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.5 4.0 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-135159/ActiveCampaign-vs-Adobe-Campaign) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.21 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $25/month Price $12/month 4.3 Features 4.2 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-248536/Constant-Contact-vs-Salesforce-Marketing-Cloud) [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[4.39 (186)](https://www.capterra.com/p/135159/Adobe-Campaign/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.4 4.0 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/135159-171840/Adobe-Campaign-vs-HubSpot-Marketing) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.21 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $25/month Price $15/month 4.3 Features 4.4 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/171840-248536/HubSpot-Marketing-vs-Salesforce-Marketing-Cloud) [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[4.39 (186)](https://www.capterra.com/p/135159/Adobe-Campaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Contact vendor for pricing Price $12/month 4.4 Features 4.2 4.0 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-135159/Constant-Contact-vs-Adobe-Campaign) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.21 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/) $25/month Price $17/month 4.3 Features 4.7 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/198994-248536/Systeme-vs-Salesforce-Marketing-Cloud)