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EmailOctopus vs ReachMail: Which is a better fit?

Updated on February 9th, 2025
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Summary
Key features rated by users
Features selected based on 14,560 reviews from Email Marketing users.
% Fit
High performer
Feature ratings
Email Campaign Management
4.8
Campaign Scheduling
4.8
Activity Dashboard
4.8
Customizable Branding
4.6
Mobile Optimization
4.6
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.8
Campaign Scheduling
--
Activity Dashboard
--
Customizable Branding
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Mobile Optimization
4.8
User satisfaction
4.8
User reviews536
Ease of use
4.7
Functionality
4.5
Value for money
4.8
Customer support
4.8
4.6
User reviews69
Ease of use
4.4
Functionality
4.3
Value for money
4.7
Customer support
4.6
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Trusted by over 89,000 organisations and businesses to send over 41.5 billion emails.

ReachMail has customers from single proprietors to Fortune 500 clients with widely disparate needs.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-2290d9c4-3c16-4eaa-0061-08db5345078d
David L
CEO
5.0

David L.: Hi, I'm David. I am a podcast host and newsletter founder. I work for Echo Fox Media. We're a team of two, it's me and my girlfriend. As far as the rating for EmailOctopus, I would give it a five out of five. So before, I was using MailChimp. The main issues that I had with that was mostly just the price because I was expanding my subscriber account, and the more emails that you have to send out, the more they charge. And so I started looking in to see what other newsletter services were out there that were a little bit more on the budget friendly side, and I saw that EmailOctopus across the board from everything that I'd seen online was the cheapest one. I mean, it's free up for to I think like 10,000 or something like that. So the main issue that I had was price. EmailOctopus definitely came through for me on that one. So one of the big reasons why I chose EmailOctopus was that I saw a lot of people that I'm friends with on Twitter using it. Because for me, social validation is a big thing. If I see other people that are podcast hosts, other newsletter writers that are using it, to me, that shows me that it's pretty legit. Like I mentioned before, price was a big thing, but just seeing that other people were using it and having good experiences, I never really saw anyone make any complaints or have any issues with it. So for me, it was a pretty straightforward decision. Yeah, so getting started with EmailOctopus was pretty good. At first it took a little bit to get my contacts transferred over and some of my campaigns, getting that imported. It was pretty easy, but just took a little bit of figuring out because obviously it's a new platform. But once I had everything imported, it didn't really take too long to figure out how to navigate around the new platform. It's pretty simple. They have the automations, they have the campaigns, they have your contacts list. It is pretty similar to what I've been used to with MailChimp before. So I mean, it takes a little bit of getting used to, but nothing too crazy. Yeah. Yeah, so for anyone else who might be thinking about using EmailOctopus, I would say definitely go for it especially if you're more on a budget, because like I had mentioned before, once you start building up your subscriber account, it can get pretty spendy with sending things out. Another piece of advice that I would give for joining is just make sure that you spend time to get to know the platform. Like I mentioned before, it's pretty straightforward, but you'd want to know the ins and outs, like getting to know how their campaigns work, their automations for sending out welcome emails, because that's a big thing for making sure that you're retaining your followers, is spending time to make sure your automations are good. So just really get to know the platform. Also, use some of the resources that they have because I've been taking advantage of... I forget the name of it, but there's a database that they have a partnership with so that you can reach out to other newsletters that use EmailOctopus that might be in a similar category. For me, mine is on History, so I actually use that to find a couple other history newsletters that I did ad exchanges with. So I would say also take advantage of the resources that they offer you.

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video-836ad7a8-5132-4714-1164-08da66be2dfa
Mark C
President
5.0

Mark C.: I'm Mark, president of my company and I give ReachMail a five out of five. And for more reviews like that, just click below. Before using ReachMail, I was using iContact and the issue with that was the pricing kept getting higher and higher. And I just didn't feel I was getting the value. So that's why I decided to switch. I looked at several other email programs and based on their value of their tools, things like that, those were important factors for me and my company. And the other thing that I did finally was to contact customer service and they got back to me within 15 minutes and I thought that was really important that they looked out. So those are the reasons I chose ReachMail. The transition from one email provider to ReachMail was fairly seamless. The emails all loaded up nice and clean. The documents and other things that I had just went right up. So it wasn't much downtime at all. I would say within the half hour, I was ready to start an email campaign. I would say the first thing when you look at ReachMail is, you know, there's a lot of different pricing plans. So again, make sure you're sure of how many emails you're sending per month and also the size of your list. And from, as I said, my perspective, it worked really great. So again, you want to make sure that you're looking at those two things when you're making comparisons to other software.

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User interface
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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

EmailOctopus

Top Features
36/44
  • A/B Testing
  • AI Content Creation
  • Customer Surveys
  • Multi-Channel Marketing
  • Multi-Language
  • Process/Workflow Automation
  • Product Recommendations
  • ROI Tracking
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Sequences
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Real-Time Analytics
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

ReachMail

29/44
Show Email Marketing Software Features +

EmailOctopus

  • Best Value Email Marketing
    Software (2023)

ReachMail

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EmailOctopus
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
ReachMail
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
EmailOctopus
  • By EmailOctopus
  • Located in United Kingdom
  • Founded in 2015
ReachMail
  • By ReachMail
  • Located in United States
  • Founded in 2001
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