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ReachMail vs Klaviyo: Which is a better fit?

Updated on February 9th, 2025
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Summary
Key features rated by users
Features selected based on 14,560 reviews from Email Marketing users.
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.8
Campaign Scheduling
--
Activity Dashboard
--
Customizable Branding
--
Mobile Optimization
4.8
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.7
Campaign Scheduling
4.9
Activity Dashboard
4.0
Customizable Branding
4.4
Mobile Optimization
4.5
User satisfaction
4.6
User reviews69
Ease of use
4.4
Functionality
4.3
Value for money
4.7
Customer support
4.6
4.6
User reviews470
Ease of use
4.4
Functionality
4.6
Value for money
4.3
Customer support
4.3
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

ReachMail has customers from single proprietors to Fortune 500 clients with widely disparate needs.

Klaviyo serves businesses of all sizes with a DTC presence through seamless integrations with Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and hundreds more.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-836ad7a8-5132-4714-1164-08da66be2dfa
Mark C
President
5.0

Mark C.: I'm Mark, president of my company and I give ReachMail a five out of five. And for more reviews like that, just click below. Before using ReachMail, I was using iContact and the issue with that was the pricing kept getting higher and higher. And I just didn't feel I was getting the value. So that's why I decided to switch. I looked at several other email programs and based on their value of their tools, things like that, those were important factors for me and my company. And the other thing that I did finally was to contact customer service and they got back to me within 15 minutes and I thought that was really important that they looked out. So those are the reasons I chose ReachMail. The transition from one email provider to ReachMail was fairly seamless. The emails all loaded up nice and clean. The documents and other things that I had just went right up. So it wasn't much downtime at all. I would say within the half hour, I was ready to start an email campaign. I would say the first thing when you look at ReachMail is, you know, there's a lot of different pricing plans. So again, make sure you're sure of how many emails you're sending per month and also the size of your list. And from, as I said, my perspective, it worked really great. So again, you want to make sure that you're looking at those two things when you're making comparisons to other software.

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Steve R
Marketing Manager
5.0

Steve: My name's Steve, I'm the marketing manager at Base London footwear company. And I'm giving Klaviyo five stars. Before Klaviyo, we were using Mailchimp. It was okay to begin with, but we found we outgrew it. The functionality that we needed wasn't quite there for the customer data platform perspective. Also, the editing of the templates was a little bit rudimentary. Good platform, but we just needed to scale up. The reasons we went for Klaviyo. It had great integrations with Magento, which we were with at the time. We're now with Shopify, even better integrations with that. It had very flexible pricing model. It had an incredibly easy to use drag and drop editor. And it was especially good at editing for mobile first. But yeah, it just had a lot of features. And like I said, the price, the scaling price, made it easy to get on board with and then grow with as time goes on. It was incredibly easy to onboard Klaviyo. They have very detailed help articles on how to transition from something like Mailchimp, which I think a lot of people do. So importing all the customer data was very simple. Then I believe it was just a bit of code I think to add to Magento. On Shopify, it's even easier. I think that there's a Shopify plugin for it. So there wasn't really any dev work needed. I think it was all done in-house. First of all, Klaviyo is an incredible platform regardless of your business size, whether you are a small, medium business or an enterprise level. The flexible pricing makes it incredibly easy to start. It's very intuitive. There's a huge amount of features, that I don't even use yet. But as far as scheduling campaigns and stuff and building templates, pop-ups, managing your customer data, it's all there. And one of the best things about them is that they continually innovate and they seem to bring new features for no extra cost all the time. One thing I would say be careful of is as they introduce SMS, it is very easy to go over your usage, so be careful of that. But again, if you get bumped up automatically to another pricing level, you can just knock it down again the next month. So it is very flexible, very easy to use and I thoroughly recommend it.

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View all video reviews
User interface
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1 Video
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1 Video
135245
5 screenshots
156699
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

ReachMail

29/44
  • AI Content Creation
  • Customer Journey Mapping
  • Customizable CTAs
  • Email Sequences
  • GDPR Compliance
  • HTML Editor
  • Lead Capture
  • Multi-Channel Marketing
  • Multi-Language
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • ROI Tracking
  • A/B Testing
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimization
  • Real-Time Analytics
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

Klaviyo

Top Features
36/44
Show Email Marketing Software Features +
ReachMail
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Klaviyo
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
ReachMail
  • By ReachMail
  • Located in United States
  • Founded in 2001
Klaviyo
  • By Klaviyo
  • Located in United States
  • Founded in 2012
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