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ReachMail vs GMass: Which is a better fit?

Updated on February 9th, 2025
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Summary
Key features rated by users
Features selected based on 14,560 reviews from Email Marketing users.
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.8
Campaign Scheduling
--
Activity Dashboard
--
Customizable Branding
--
Mobile Optimization
4.8
% Fit
Missing features
Not enough reviews
Feature ratings
Email Campaign Management
4.7
Campaign Scheduling
4.8
Activity Dashboard
5.0
Customizable Branding
NA
Mobile Optimization
4.4
User satisfaction
4.6
User reviews69
Ease of use
4.4
Functionality
4.3
Value for money
4.7
Customer support
4.6
4.8
User reviews1,258
Ease of use
4.7
Functionality
4.7
Value for money
4.7
Customer support
4.7
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

ReachMail has customers from single proprietors to Fortune 500 clients with widely disparate needs.

Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-836ad7a8-5132-4714-1164-08da66be2dfa
Mark C
President
5.0

Mark C.: I'm Mark, president of my company and I give ReachMail a five out of five. And for more reviews like that, just click below. Before using ReachMail, I was using iContact and the issue with that was the pricing kept getting higher and higher. And I just didn't feel I was getting the value. So that's why I decided to switch. I looked at several other email programs and based on their value of their tools, things like that, those were important factors for me and my company. And the other thing that I did finally was to contact customer service and they got back to me within 15 minutes and I thought that was really important that they looked out. So those are the reasons I chose ReachMail. The transition from one email provider to ReachMail was fairly seamless. The emails all loaded up nice and clean. The documents and other things that I had just went right up. So it wasn't much downtime at all. I would say within the half hour, I was ready to start an email campaign. I would say the first thing when you look at ReachMail is, you know, there's a lot of different pricing plans. So again, make sure you're sure of how many emails you're sending per month and also the size of your list. And from, as I said, my perspective, it worked really great. So again, you want to make sure that you're looking at those two things when you're making comparisons to other software.

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Eli B
CEO
5.0

Eli B.: Hey, I'm Eli. I'm a co-founder. GMass, I rate it five stars for more reviews, click the link below. My company uses GMass to send emails out to cold leads that we find through a app called PropStream. We drive around the neighborhood and look for off market properties, skip trace their contact information, and send cold emails out to see if they're interested in selling us their property. What I like most about GMass is the ability to personalize subject lines. What I've found in my business is if I incorporate the property address of a cold email, they are much more likely to open and convert. The only thing I have a challenge with GMass about is the fact that you have to set up your own SMTP server. So what that basically does is ensure that you don't get stopped by Gmail's daily send limits. So if you want to send up to 2,000 emails a day, you have to set up your own server, which is tedious if you're not completely tech savvy, but it's perfectly doable.

How Capterra sources reviews
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User interface
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1 Video
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1 Video
135245
5 screenshots
168452
1 screenshot
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

ReachMail

Top Features
29/44
  • AI Content Creation
  • Customer Journey Mapping
  • Customizable CTAs
  • Email Sequences
  • GDPR Compliance
  • HTML Editor
  • Lead Capture
  • Multi-Channel Marketing
  • Multi-Language
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • ROI Tracking
  • A/B Testing
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimization
  • Real-Time Analytics
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

GMass

25/44
Show Email Marketing Software Features +

ReachMail

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GMass

  • Best Value Personalization
    Software (2022)
ReachMail
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
GMass
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
ReachMail
  • By ReachMail
  • Located in United States
  • Founded in 2001
GMass
  • By GMass
  • Located in United States
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