# Compare Lot Wizard Pro vs DealerCenter 2026 | Capterra > Unsure of what to choose? Check Capterra to compare DealerCenter and Lot Wizard Pro based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/13556-71935/Lot-Wizard-vs-DealerCenter --- # DealerCenter vs Lot Wizard Pro Features and Cost Comparison Last updated March 20th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: DealerCenterLot Wizard Pro2/4 selected [DealerCenter](https://www.capterra.com/p/71935/DealerCenter/)[4.9 (1,481)](https://www.capterra.com/p/71935/DealerCenter/reviews/) [Lot Wizard Pro](https://www.capterra.com/p/13556/Lot-Wizard/)[4.7 (15)](https://www.capterra.com/p/13556/Lot-Wizard/reviews/) [## DealerCenter](https://www.capterra.com/p/71935/DealerCenter/)[4.9 (1,481)](https://www.capterra.com/p/71935/DealerCenter/reviews/) Starting Price $99.00/month Value-for-Money 4.8 Functionality 4.8 Ease of Use 4.8 Customer Service 4.9 Reviews Sentiment TP Based on [1,481 reviews](#user-reviews) Positive 1,442 Neutral 23 Negative 16 [## Lot Wizard Pro](https://www.capterra.com/p/13556/Lot-Wizard/)[4.7 (15)](https://www.capterra.com/p/13556/Lot-Wizard/reviews/) Starting Price $59.00/month Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.7 Customer Service 4.9 Reviews Sentiment Based on [15 reviews](#user-reviews) Positive 14 Neutral 1 Negative 0 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 2,085 reviews from auto dealer software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 64%Fit Missing features Feature ratings Reporting & Statistics NA For Automotive Dealerships 4.9 Service Department NA Third-Party Integrations 4.4 Inventory Management 4.7 \--%Fit Missing features Not enough reviews Feature ratings Reporting & Statistics NA For Automotive Dealerships 5.0 Service Department NA Third-Party Integrations NA Inventory Management 5.0 User satisfaction User satisfaction 4.9 User reviews[1,481](https://www.capterra.com/p/71935/DealerCenter/reviews/) Ease of use 4.8 Functionality 4.8 Value for money 4.8 Customer support 4.9 User satisfaction 4.7 User reviews[15](https://www.capterra.com/p/13556/Lot-Wizard/reviews/) Ease of use 4.7 Functionality 4.6 Value for money 4.7 Customer support 4.9 Price starts from Price starts from $99Flat Rate, Per Month - Free version - Free trial Price starts from $59Flat Rate, Per Month - Free version - Free trial Best for Best for DealerCenter is used by independent auto dealers, buy here pay here dealerships, franchise dealerships, used car dealers, and automotive sales professionals. Best for Friday Systems caters to independent pre-owned automotive dealerships of all sizes throughout the United States. ## User reviews Pros & cons TP Tony P. Owner > "The platform is intuitive, efficient, and brings inventory management, deal processing, customer..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___7106641) AE Alisa E. Finance Manager > "Sometimes I cannot see the Experian credit reports or the status of clients is not accurate.p" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6603943) Ellen D. CFO > "we just fully migrated all our systems to dealercenter and have been happy with the platform for..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___7101372) RH Ryan H. General Sales Manager > "It can be difficult to print a deal sheet with multiple terms, or maybe I just don't know how but I..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595729) AG Amanda G. CEO > "sensitive content hidden\] with the BHPH dept helped me set up my BHPH seamlessly and efficiently." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___7127336) AB Alex B. Buyer > "I feel the my least favorite part about dealercenter is trying to find old deals can sometimes be..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595700) EP Elios P. owner > "Dealercenter offers the ability to take creditcard and debit card payments directly from our platform." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6778505) JT Joshua T. Manager > "Also, if someone making any sort of dealer service sees this, please quit adding 'dealer' to you name. " [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595724) ED Edward D. Group Vice president of Human resources. > "Best part being the comprehensive reports on dealer performance and revenue analytics for data driven..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6471671) BP BRETT P. GM > "PRICING WHILE COMPETITIVE COULD STILL BE BETTER AND BILLING CAN GET CONFUSING." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595759) JA Jay A. Sales and Finance Solutions Specialist > "Even if they don't know the answer right away they get back to me quickly. And adding Deal Driver to my..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___7006777) AE Alisa E. Finance Manager > "Sometimes the system glitches." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6603943) Ellen D. CFO > "constantly putting out new updates and features that are relevant to business." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___7101372) AP Aaron P. Buyer wholesaler > "messy UI on the home screen." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595713) PS Philip S. owner > "their response time to any issues or questions that come up is incredible." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___7142297) SM Stacie M. Owner > "i don't like how you have to keep changing passwords" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6734482) JA Jay A. Sales and Finance Solutions Specialist > "Switching from our old system to DealerCenter has been a game changer for our dealership." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___7006777) RJ Risa J. sales rep > "it has been glitchy lately." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595701) ET Elaine T. Sales Mananger > "She is very friendly, calls when she says she will and always goes over and beyond to make sure im..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___7093408) VL Vincent L. President > "It logs you off too soon." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6597881) AR Alexis R. Salesman > "What I personally love the most is the website integration the templates are amazing and it's very..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595912) VL Vincent L. President > "Constantly having to login." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6597881) MC Milena C. Admin Manager > "It's also flexible where you can add products useful to you as you need them, which keeps the pricing..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6599197) Vladyslav D. Internet Sales Person > "I feel like the customer information sometimes is not located in the places I want it to see." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6076969) HE Henry E. CEO > "I like it because it makes my new business easier with inventories, sales and expenses updates" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595820) IM ISABEL M. OWNER > "I DO NOT HAVE ANY COMPLAINTS AT ALL WITH DEALER CENTER" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595749) JP Jenny P. GENERAL MANAGER > "The ease of processing deals and the website integration, along with the customer service." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595709) TG TAMI G. SECRETARY > "I don't like the billing cycles because they lag behind" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6227260) JA Jay A. Sales and Finance Solutions Specialist > "I am getting so much more customer interaction with DealerCenter." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___7006777) RF Ray F. Sales manager > "Customer support team was not helpful with the inventory transfer" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6183774) MS Michelle S. General Manager > "Not to mention, when you actually add up what you are spending with DealerCarSearch, Frazer, and 700..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___4941828) SF Sadaf F. Manager > "Has too many questions to submit about the customer" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___3676397) PS Philip S. owner > "very professional, and timely." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___7142297) JH Jennifer H. Manager > "From the time I started with dealer center, I really did not find any cons about this platform." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___3595682) DS Dari S. finance manager > "What truly sets DealerCenter apart is their outstanding customer service—always available, responsive,..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6775142) DE Dan E. Owner > "A lot of times we receive leads coming from 3rd parties and replying to those leads through the CRM can..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___2419632) AP Aaron P. Buyer wholesaler > "Helpful software that organizes deals." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595713) SA Sam A. Owner > "Price and add ons and bill / pricing constantly changing. If there is a billing issue have to wait for..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___2856896) JH Jordan H. Sales > "besides the issues with phone calls and sending texts, it is user friendly" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595782) JM Joan M. Office Manager and Sales > "It has a really hard time synching with our vehicle database (Frazer). " [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___2538427) MM Mansour M. Owner > "What I like most about DealerCenter is the top-notch customer service." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6797057) AU Anees U. Principle > "Currently I'm unable to manage Facebook Marketplace leads, although they are currently rolling out..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___2332398) CB Charles B. OWNER OPERATOR > "Easy access to log in and route to where I need to go & simple." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6598136) DF David F. Marketing Manager > "Email and text message blast is non functional and the support team is mostly overseas." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___2610586) PT Paige T. COO > "They are responsive to any questions I have and I can get a hold of them when needed." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595732) JA Josh A. Dealership Owner > "Its really slow, and clunky, When there is an issue often times its not a quick solution." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___2621098) FE Fred E. Owner > "I have switched over my SEO and Website from Cars4Sale recently, so far I am impressed!" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6656480) RT Robert T. Owner > "i don't like adding vehicles on the desktop as it's tedious" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___2457835) JH Jordan H. Sales > "user friendly, all parts of dealership can be accessed from system" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595782) PA Pirooz A. Owner > "I do notice some flaws with the financing section of the system but they're very minor." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___2330348) AE Alisa E. Finance Manager > "Love how easy it is to find all my clients and the way it adds information." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6603943) DF David F. Marketing Manager > "Mobile app is not as robust as I would like." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___2610586) TH Tim H. gm > "The price and the functionality works out great for us." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595769) SA Sam A. Owner > "Lots of add ons and fees fees not the best customer service" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___2856896) SK Steve K. President > "Very tool... especially with it being mobile friendly and via the easy to use app." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6597187) RA Ribaz A. Owner > "very complicated, expensive, they are not communicate well, not professional at all ." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___2632281) RV Rick V. Business Manager > "Accessibility and very diversified in uses" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6595723) JM JUAN M. FINANCE DIRECTOR > "THAT WE HAVE NOT TAKEN ADVANTAGE OF ALL SERVICES AVAILABLE YET!" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___2426789) AR Alex R. Owner > "She has helped me transfer my data from Frazer, and export my inventory to Facebook and other marketing..." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___4684416) SJ Sermonte J. Owner > "It was only frustrating when I didn't know how to use it." [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___2800069) GC GEORGE C. FINANCE > "EASY TO USE ALL AROUND, YOU CAN NAVIGATE EASY ITS A BEST ONE FOR USING WITH WESTLAKE" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___6597094) AA ABE A. MANAGER > "NOTHING THAT I DO NOT LIKE ITS REALLY SIMPLE AND EASY TO USE" [See full review](https://www.capterra.com/p/71935/DealerCenter/#Capterra___2369322) [View Reviews](https://www.capterra.com/p/71935/DealerCenter/reviews/) Not enough reviews ## User interface 4.85 (1,481) [Lot Wizard Pro](https://www.capterra.com/p/13556/Lot-Wizard/) 4.67 (15) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Accounting 207 Important Accounting Integration 150 Important Activity Dashboard 120 Important DealerCenter Top features 22/50 - Accounting - Accounting Integration - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Appointment Management - Automated Scheduling - Barcode/Ticket Scanning - Buy Here, Pay Here - Calendar Management - Communication Management - Contact Database - Customer Database - Customer History - Customizable Forms - Customizable Reports - Discount Management - Document Management - Document Storage - Email Management - Financing Management - For Automotive Dealerships - Forms Management - Generative AI - GPS - Inventory Management - Inventory Tracking - Invoice Management - Lead Capture - Lead Management - Lease Tracking - New Car Dealer - Payment Collection - Price/Margin Management - QuickBooks Integration - Quotes/Estimates - Real-Time Analytics - Real-Time Reporting - Real-Time Updates - Reporting/Analytics - Reporting & Statistics - Sales Floor Management - Sales Reports - Service Department - Stock Management - Summary Reports - Third-Party Integrations - Used Car Dealer [See all features](https://www.capterra.com/p/71935/DealerCenter/#features) Lot Wizard Pro 13/50 - Accounting - Accounting Integration - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Appointment Management - Automated Scheduling - Barcode/Ticket Scanning - Buy Here, Pay Here - Calendar Management - Communication Management - Contact Database - Customer Database - Customer History - Customizable Forms - Customizable Reports - Discount Management - Document Management - Document Storage - Email Management - Financing Management - For Automotive Dealerships - Forms Management - Generative AI - GPS - Inventory Management - Inventory Tracking - Invoice Management - Lead Capture - Lead Management - Lease Tracking - New Car Dealer - Payment Collection - Price/Margin Management - QuickBooks Integration - Quotes/Estimates - Real-Time Analytics - Real-Time Reporting - Real-Time Updates - Reporting/Analytics - Reporting & Statistics - Sales Floor Management - Sales Reports - Service Department - Stock Management - Summary Reports - Third-Party Integrations - Used Car Dealer [See all features](https://www.capterra.com/p/13556/Lot-Wizard/#features) ### Recognition No recognitions have been awarded to DealerCenter No recognitions have been awarded to Lot Wizard Pro ### Deployment & support DealerCenter Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Lot Wizard Pro Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details DealerCenter - By Nowcom Corporation - Located in United States - Founded in 1996 Lot Wizard Pro - By Friday Systems - Located in United States - Founded in 1983 ## Popular Comparisons [DealerCenter](https://www.capterra.com/p/71935/DealerCenter/)[4.85 (1,481)](https://www.capterra.com/p/71935/DealerCenter/reviews/) vs [Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/)[4.55 (2,363)](https://www.capterra.com/p/178449/CarsForSale/reviews/) $99/month Price $99/month 4.8 Features 4.5 4.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/71935-178449/DealerCenter-vs-CarsForSale) [DealerCenter](https://www.capterra.com/p/71935/DealerCenter/)[4.85 (1,481)](https://www.capterra.com/p/71935/DealerCenter/reviews/) vs [AutoManager](https://www.capterra.com/p/10010509/DeskManager/)[4.89 (238)](https://www.capterra.com/p/10010509/DeskManager/reviews/) $99/month Price $50/month 4.8 Features 4.9 4.8 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/71935-10010509/DealerCenter-vs-DeskManager) [DealerCenter](https://www.capterra.com/p/71935/DealerCenter/)[4.85 (1,481)](https://www.capterra.com/p/71935/DealerCenter/reviews/) vs [Odoo](https://www.capterra.com/p/135618/Odoo/) [4.20 (1,305)](https://www.capterra.com/p/135618/Odoo/reviews/) $99/month Price $31.1/month 4.8 Features 4.2 4.8 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/71935-135618/DealerCenter-vs-Odoo) [DealerCenter](https://www.capterra.com/p/71935/DealerCenter/)[4.85 (1,481)](https://www.capterra.com/p/71935/DealerCenter/reviews/) vs [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)[4.65 (150)](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/) $99/month Price Contact vendor for pricing 4.8 Features 4.6 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/34553-71935/Frazer-Auto-Dealer-Software-vs-DealerCenter)