# Compare Grow vs Supermetrics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Grow and Supermetrics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/136247-162846/Grow-vs-Supermetrics

---

# Grow vs Supermetrics Features and Cost Comparison

Last updated May 19th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

GrowSupermetrics2/4 selected

[Grow](https://www.capterra.com/p/136247/Grow/)[4.4 (400)](https://www.capterra.com/p/136247/Grow/reviews/)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

[## Grow](https://www.capterra.com/p/136247/Grow/)[4.4 (400)](https://www.capterra.com/p/136247/Grow/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.2

Functionality

4.2

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

CN

Based on [400 reviews](#user-reviews)

Positive

359

Neutral

28

Negative

13

[## Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

Starting Price

$29.00/month

Value-for-Money

3.8

Functionality

4.3

Ease of Use

4.1

Customer Service

3.8

Reviews Sentiment

Based on [109 reviews](#user-reviews)

Positive

96

Neutral

6

Negative

7

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,492 reviews from dashboard software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Real-Time Data

5.0

Workflow Management

NA

Multiple Data Sources

4.3

Customizable Reports

\--

Reporting/Analytics

4.3

\--%Fit

Missing features

Not enough reviews

Feature ratings

Real-Time Data

\--

Workflow Management

NA

Multiple Data Sources

4.8

Customizable Reports

\--

Reporting/Analytics

4.4

User satisfaction

User satisfaction

4.4

User reviews[400](https://www.capterra.com/p/136247/Grow/reviews/)

Ease of use

4.2

Functionality

4.2

Value for money

4.2

Customer support

4.4

User satisfaction

4.4

User reviews[109](https://www.capterra.com/p/162846/Supermetrics/reviews/)

Ease of use

4.1

Functionality

4.3

Value for money

3.8

Customer support

3.8

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$29Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Companies looking for easy-to-use data analytics, automated reporting, and data visualization. We cover all of your data needs. Ask us about our Managed Services!

Best for

Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data.

## User reviews

Pros & cons

CN

Cody N.

Director of Marketing

> "The ability to integrate custom spreadsheets with real time data certainly make it a product to drive insights for..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7068052)

SG

Scott G.

Director of Operations

> "The product delivers, the sales & accounting company behind it does not. When I brought the mistake in their billing to..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067833)

CT

Clara T.

Director of Development

> "The real-time reporting feature is especially valuable because it allows users to make informed decisions based on..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

BR

Brett R.

Mentor Teacher

> "It requires you to enter and email address just to take you to a login page where the Google client can be accessed. Why..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6707348)

CT

Clara T.

Director of Development

> "I also appreciated how the system presents data visually through charts and graphs, helping complex information become..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

JR

Jaden R.

Physical assistant

> "I noticed that the customization options for dashboards and reports can be somewhat restrictive compared to other..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6739964)

RA

Riya A.

Reporting Analyst

> "It supports day-to-day reporting well and helps turn data into useful insights without overcomplicating the process."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063366)

LD

Laura D.

Client Success Specialist

> "Currently, there is not a viable way to "hide" or archive old metrics or dashboards without deleting them."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689821)

LD

Laura D.

Client Success Specialist

> "The integrations with third-party platforms are seamless, and GROW allows you to transform and filter the data you want..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689821)

BG

Ben G.

Data Analyst

> "API issues prevented business-critical reports from refreshing properly."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

CT

Clara T.

Director of Development

> "Overall, Grow BI improves efficiency, supports better decision-making, and makes data analysis more accessible and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

JM

Jessica M.

Vice President

> "Our onboarding was rushed."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067738)

LS

Laken S.

Co-Founder and CMO

> "The platform has elevated our decision-making and made data a core part of how we operate."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7061444)

CB

Constance B.

CEO

> "Now we have a product we can’t use and have been forced to pay for… worst business decision I have ever made."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689714)

DV

Derick V.

VP of Finance

> "Great tool to start using dashboarding and improve awareness of key metrics."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

CB

Chelsea B.

CEO

> "The ongoing poor customer service is why we are leaving."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531)

JR

Jaden R.

Physical assistant

> "The Collaborative Insights: Sharing dashboards and insights with my team has improved our collaborative efforts and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6739964)

TJ

Todd J.

Ecommerce Director

> "The onboarding process made us feel like we were on the clock, which is understandable but not ideal for the level of..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6249880)

DV

Derick V.

VP of Finance

> "This solution helped us drive margin improvements."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

MW

Mary W.

Senior Accounting Manager

> "so-so, don't love the limited visual options."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689815)

JM

Jessica M.

Vice President

> "The connections were easy and there were a lot of ways to customize."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067738)

CB

Chelsea B.

CEO

> "We are a small business and do not have time for these games."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531)

DV

Derick V.

VP of Finance

> "it was easy to customize for our needs."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

VR

Verified Reviewer

Probationary Officer

> "The free version doesn't provided much services to users, also the forcasting can also be enhanced."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4812038)

CJ

Casey J.

Account Manager

> "I really like the ability to pull data for customers in the 'needs order' categories, and using the gap reporting to my..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962241)

HD

Haleigh D.

Demand Generation Ops Manager

> "Figuring out how to create data sets takes some time, some of the functions can be clunky."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4943957)

BM

Billy M.

CEO

> "Works great to consolidate disparate data sources and create metrics that make sense."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695367)

GB

Garrett B.

Accountant

> "Data manipulation is weak, converted back to Tableau after I wasn't able to accomplish what I needed."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4944024)

BG

Ben G.

Data Analyst

> "Grow's user interface is excellent for people with low experience in business intelligence and data reporting."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

CD

Christine D.

Purchasing Manager

> "I am not able to view information regarding individual incentive card usage."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941791)

JC

Joe C.

Operations Manager

> "Integration was easy, we utilise connections with our current systems to monitor KPI's and increase resource throughout..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968213)

BS

Brian S.

Mentor

> "How often it fails to properly pull data in a timely manner"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962378)

DP

Diego P.

BI & Data Architech

> "We managed to expose our metrics and reports to users from different departments in an agile and accurate way."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4964330)

JC

Joe C.

Operations Manager

> "sometimes errors occur that don't have much explanation around them which can be hard to figure out"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968213)

CC

Christine C.

Data Analyst

> "Has helped connect Marketing and Sales and Program Management in order to have the whole team thinking holistically..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941751)

KH

Karl H.

Pre-construction Manager

> "We have an internal IT specialist who still comes up with errors in the figures reported for example showing actual at..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641436)

TJ

Todd J.

Ecommerce Director

> "Grow has been a user-friendly and powerful business intelligence (BI) platform, particularly for those seeking a..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6249880)

CJ

Casey J.

Account Manager

> "I feel like the system is a little buggy at times and could be better."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962241)

BR

Ben R.

Facilities Manager

> "I am now able to pull data from multiple web based software services into one singular dashboard which gives me a..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4678402)

SS

Samantha S.

Field marketing specialist

> "The amount I owe for my contracts are not correct"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962136)

TC

Tess C.

Director of Strategy and Operations

> "Easy to understand, incorporate into operations, and share among stakeholders."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6706816)

JC

Joshua C.

District Manager

> "It is not mobile friendly in my opinion for my use."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941731)

FH

Fred H.

CSM

> "Our use case for Grow was reporting a specific metric and it is a good tool for reporting."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4946718)

CM

Cristian M.

Data Analyst

> "Limited types of charts, lack of customization (freedom to manipulate charts)"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641473)

BG

Ben G.

Data Analyst

> "Spinning up a new dashboard or new metrics is very easy."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

SS

Samantha S.

Field marketing specialist

> "It’s not accurate and it’s hard to use on my iPhone."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962136)

CD

Christine D.

Purchasing Manager

> "I am able to view information about our incentive card usage from a higher level."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941791)

JM

Joshua M.

VP of Sales

> "As a relatively untrained user, most reporting filters are self explanatory, but I have had difficulty with some and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4628908)

VR

Verified Reviewer

Probationary Officer

> "Connectors can be used to connect data and make your dashboard lively."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4812038)

BV

Benjamin V.

VP of Analytics

> "Some connectors are unreliable or hard to use such as LinkedIn Ads where all campaigns need to be manually selected by..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4649421)

TC

Tess C.

Director of Strategy and Operations

> "A staple tool of our team."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6706816)

AA

April A.

Director of Marketing

> "Little support, lack of follow-up, emails sent to former employees that were bounced back and auto-looped into unagreed..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641534)

TB

Tiahna B.

Language Arts Mentor

> "I love seeing data on my students in one place: attendance, average grading turnaround, inactive students, average..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641545)

KD

Kaitlin D.

Director of Marketing Comms

> "Not being able to connect every type of external data sources (like Twitter metrics)"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627505)

DT

Deepali T.

student

> "The architecture is secure and your transaction is conducted securely, the transaction will nearly always be completed..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4568905)

NW

Noah W.

Financial Controller

> "We also have issues with metrics randomly losing connection and then automatically reconnecting."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4650105)

CW

Christian W.

News Editor/Journalist

> "The automated data insights feature allows users to easily visualize and interpret data to make informed decisions."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853)

CT

Colleen T.

Mentor

> "I wish the metrics would update more quicker. When I check the data, it is often times 2 days behind."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4635867)

LC

Lauren C.

Media Director

> "We are able to share real time data with clients while campaigns are running and they can see multiple platforms at one..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4628772)

LD

Lauren D.

Onboarding/Credentialing

> "There are sometimes issues with accessing dashboards when we have several available."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641377)

SN

Seth N.

Director of IT

> "Overall we have had a positive experience but attention has to be given to data visualization or we will be forced to..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4964125)

KH

Karl H.

Pre-construction Manager

> "Ok, struggled with company wide take up due to incorrect figures being reported that more traditional methods would have..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641436)

VG

Vishal G.

Tax Associate

> "The live statistics on the targets and outstanding tasks of the week make it easy to plan ahead"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968141)

AA

April A.

Director of Marketing

> "Unfortunatley, the sale of value did not live up to its expectations. And the lact of support, customer service, and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641534)

KS

Kazungu S.

Communications

> "Creates simplicity in data analysis and visualization."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6268520)

CW

Christian W.

News Editor/Journalist

> "The basic package may not be suitable for everyone as it does not include all features."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853)

MR

Michael R.

Head of Analytics

> "Flexibility to manipulate data, Transformations are a great idea"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4976610)

CS

Camilo S.

Data Analyst

> "Not able to manage large datasets."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4648933)

Vijay B.

Manager

> "We like how simple it is to connect and explore our data, as well as how it can surface insights for everyone in our..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4619556)

SZ

Stephen Z.

Head of growth

> "It can be difficult for a non-admin to create new dashboards"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4649130)

KS

Kaylie S.

Media Buyer

> "Was no a grow super-user, but enjoyed the visualization of data for me and for teams"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962013)

RR

Rachel R.

Paid Media Specialist

> "It's sometimes difficult to fix the data connector."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627578)

XP

Xr P.

Systems Administrator

> "Setting up new connections is easy and straightforward, often with detailed guides, if required."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941888)

AB

Alex B.

Operations Manager

> "he visualisations and dashboards to not always feel intuitive as an infrequent user."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4657626)

HD

Haleigh D.

Demand Generation Ops Manager

> "Perfect for showing KPI performance."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4943957)

GR

Gavin R.

Logistics Broker

> "Sometimes the metrics do not track correctly."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627479)

SG

Scott G.

Head of Marketing

> "I have nothing to benchmark Grow against, however, I’ve found it a really useful resource for sharing and monitoring..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641502)

IG

Ian G.

Head of Retail Uk EMEA

> "Connection inconsistent views are very basic"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641953)

SM

Susan M.

Woodshop Engineer

> "I like the ease of use and I like the variety of information it can present."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6252076)

JM

Juliann M.

Lead

> "I don't like how its hard to view the individual comments."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4634032)

[View Reviews](https://www.capterra.com/p/136247/Grow/reviews/)

PT

Paul T.

Traffic Manager

> "It connects seamlessly with most major marketing platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) and pulls data directly into tools..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "However, one thing I didn’t like was that authentication often has to be done multiple times, which can interrupt workflows and slow down..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "It connects multiple marketing and analytics platforms seamlessly and allows users to automate reporting workflows that would otherwise take..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

Marina C.

President

> "What I did not like so much, would be the cost of the tool. While I understand that it provides significant value and saves me a lot of time..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788)

PT

Paul T.

Traffic Manager

> "The flexibility to customize queries and schedule automatic updates makes it ideal for ongoing campaign tracking and performance analysis."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105)

MH

Martin H.

Head of Ecommerce

> "The pricing can be a bit steep for smaller businesses, and there's a learning curve when setting up more complex data queries."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "The interface is intuitive, and the flexibility to use it with Google Sheets, Looker Studio, and BigQuery makes it a powerful tool for us."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

MH

Martin H.

Head of Ecommerce

> "Additionally, occasional connectivity issues can be frustrating, but these are rare"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "What I liked most about Supermetrics was how it simplifies complex data integration."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

SS

Stephanie S.

Digital Director

> "Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3763857)

CA

Chris A.

SVP Growth and Insight

> "It connects to all of our key data sources and makes report generation easy."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020831)

Andrea S.

Digital Advertising Team Leader

> "The Data Studio connector can get slow when connected to multiple ad accounts at once."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3613180)

Mayerly G.

bachelor

> "The ability to connect all my data sources on the same platform and use it to generate custom reports has been a real boon to my day-to-day..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4816099)

AW

Amity W.

Media Coordinator

> "As a media coordinator I feel as though I don't use the software to it's full potential and is unable to provide proper feedback for cons."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539508)

MW

Marina W.

Paid Media Lead

> "The overall experience is positive though the relation cost/value may be better, as there are other platforms which offer similar service..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6545800)

CB

Christian B.

Growth consultant

> "The increase came out of nowhere and it makes it difficult for individual/freelancer usage"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536399)

DK

Daniel K.

Associate Media Director

> "The data aggregation and integrations are unmatched."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6456469)

UK

Udi K.

Demand Gen

> "There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved)."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

SP

Siim P.

CMO

> "I really like how they have a lot of options to pull in data from and I can create a powerful dashboard right in google sheets."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4827813)

AS

Alexandre S.

Owner

> "You can't compare the prices, Supermetrics is really hard to afford, specially living outside US."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599)

Marina C.

President

> "This tool has greatly simplified my marketing analytics by centralizing data from different platforms in one place."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788)

Dr David S.

Director

> "Customer service - when I approached with a problem, no energy to solve it \[Sensitive Content \]and just pushing the problem around, refusing..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3358228)

CC

Chris C.

SEO Specialist

> "The best things about Supermetrics is the simple connection to Looker Studios and Google Sheets."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4805797)

Chhaya S.

Marketing Manager

> "Supermetrics is quite expensive in comparison with other tool available in the market."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3840759)

AE

Alaa E.

Technical Outsourcing Specialist

> "Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3591926)

VR

Verified Reviewer

Growth Marketing Manager

> "Also a bit costly."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073)

MC

Marah C.

Marketing and Social Media

> "We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4459275)

UK

Udi K.

Demand Gen

> "A great deal of frustration"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

Marlyn G.

Marketing Operations Manager

> "It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4544565)

UK

Udi K.

Demand Gen

> "It is such a huge disappointment and frustration. "

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

Henri H.

Web designer

> "You directly import the data and it provides you with the best analysis tools"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5034627)

Maximilian E.

Founder

> "The reliability of the Google Sheets integration is quite bad."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2999102)

KR

Kelly R.

Data Analyst

> "The functionality makes it easy to pull into data directly from our platforms with great level of detail that makes reporting and marketing..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535919)

GZ

Gabriel Z.

Performance Marketing Manager

> "Terrible."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3542880)

MH

Martin H.

Head of Ecommerce

> "It's incredibly versatile, simplifying the data collection and reporting process."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

SP

Santosh P.

Head of Search Marketing

> "Connectors break way too often than we'd like."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3359285)

Raúl S.

Account Director

> "The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3588479)

PF

Pedro F.

analyst

> "Some parts are not very intuitive in my experience"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522069)

JB

Jay B.

Director of Strategy

> "This product is perfect for local business listings data on multi-location accounts."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535940)

HC

Henry C.

Digital Strategist

> "I emailed support to cancel."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407)

JP

Jack P.

Senior Paid Media Specialist

> "I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539086)

DJ

Daniel J.

Head of Marketing

> "It's difficult to find out how to get started with building data sheets, but the worst part of the product?"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167)

VR

Verified Reviewer

Growth Marketing Manager

> "I love being able to log in to tableau and see all of my dashes automatically updated each morning."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073)

MH

Martina H.

Digital Specialist

> "Sometimes gets confusing because it changes settings slowly and interface is monotone"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2770421)

AS

Alexandre S.

Owner

> "Supermetrics is a complete tool to extract data from multiple sources."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599)

Serbay Arda A.

Managing director

> "User numbers are extremely low even if you pay 300+ USD/month"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374)

UK

Udi K.

Demand Gen

> "Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

HC

Henry C.

Digital Strategist

> "Frustrating and slow."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407)

DT

Davy T.

CEO

> "I like the way you can connect multiple sources and use them in Google Sheets."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535504)

DJ

Daniel J.

Head of Marketing

> "I have tried to get started with Supermetrics for 28 days now, and this is by far the worst experience I have ever had with a software..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167)

SP

Siim P.

CMO

> "Their support is also really good and they can help with pretty much anything."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4827813)

VR

Verified Reviewer

Senior Digital Marketing Manager

> "Not always very intuitive, queries can cause lots of nightmares - definitely could be more user-friendly."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2389711)

KF

Kenneth F.

Accounting

> "Supermetrics enables simple yet powerful data analysis, and the user interface is simple to grasp."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4628788)

Serbay Arda A.

Managing director

> "It is very expensive also they are packages arent clear."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374)

[View Reviews](https://www.capterra.com/p/162846/Supermetrics/reviews/)

## User interface

[Grow](https://www.capterra.com/p/136247/Grow/)

4.44 (400)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

4.39 (109)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Tracking

150

Important

Ad hoc Reporting

120

Important

Grow

Top features

35/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/136247/Grow/#features)

Supermetrics

28/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/162846/Supermetrics/#features)

### Recognition

Grow is recognized as a top-rated tool in 4 Capterra Shortlist reports

No recognitions have been awarded to Supermetrics

### Deployment & support

Grow

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Supermetrics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Grow

-   By Epicor Software
-   Located in United States
-   Founded in 1996

Supermetrics

-   By Supermetrics
-   Located in Finland
-   Founded in

## Popular Comparisons

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (400)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,879)](https://www.capterra.com/p/176586/Power-BI/reviews/)

Contact vendor for pricing

Price

$10/month

4.2

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/136247-176586/Grow-vs-Power-BI)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

$29/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/162846-177042/Supermetrics-vs-Google-Analytics)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (400)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.2

Features

4.6

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/136247-177042/Grow-vs-Google-Analytics)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,879)](https://www.capterra.com/p/176586/Power-BI/reviews/)

$29/month

Price

$10/month

4.3

Features

4.5

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/162846-176586/Supermetrics-vs-Power-BI)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (400)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

Contact vendor for pricing

Price

$15/month

4.2

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/136247-208764/Grow-vs-Tableau)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

$29/month

Price

$15/month

4.3

Features

4.5

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/162846-208764/Supermetrics-vs-Tableau)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (400)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Jira](https://www.capterra.com/p/19319/JIRA/)[4.45 (15,365)](https://www.capterra.com/p/19319/JIRA/reviews/)

Contact vendor for pricing

Price

$7.91/month

4.2

Features

4.4

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/19319-136247/JIRA-vs-Grow)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/)

$29/month

Price

$24/month

4.3

Features

4.5

4.1

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/162846-180418/Supermetrics-vs-Reportei)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (400)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.2

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-136247/Domo-vs-Grow)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

$29/month

Price

$19.9/month

4.3

Features

4.8

4.1

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/162846-228181/Supermetrics-vs-Better-Reports)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (400)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Contact vendor for pricing

Price

$30/month

4.2

Features

4.3

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-136247/Zoho-Analytics-vs-Grow)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Quire](https://www.capterra.com/p/255521/Quire/)[4.85 (136)](https://www.capterra.com/p/255521/Quire/reviews/)

$29/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.1

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/162846-255521/Supermetrics-vs-Quire)