--- title: "Compare Grow vs Looker 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Looker and Grow based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/136247-169053/Grow-vs-Looker" page_type: "comparison" language: "en" --- # Looker vs Grow Features and Cost Comparison Last updated July 24th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: LookerGrow2/4 selected [Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) [Grow](https://www.capterra.com/p/136247/Grow/)[4.4 (410)](https://www.capterra.com/p/136247/Grow/reviews/) [## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [282 reviews](#user-reviews) Positive 264 Neutral 16 Negative 2 [## Grow](https://www.capterra.com/p/136247/Grow/)[4.4 (410)](https://www.capterra.com/p/136247/Grow/reviews/) Starting Price Contact vendor Value-for-Money 4.2 Functionality 4.2 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment CS Based on [410 reviews](#user-reviews) Positive 368 Neutral 29 Negative 13 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,575 reviews from dashboard software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 63%Fit Missing features Feature ratings Real-Time Data 4.3 Workflow Management NA Multiple Data Sources 4.8 Reporting/Analytics 4.7 Customizable Reports NA \--%Fit Missing features Not enough reviews Feature ratings Real-Time Data 5.0 Workflow Management NA Multiple Data Sources 4.3 Reporting/Analytics 4.3 Customizable Reports \-- User satisfaction User satisfaction 4.5 User reviews[282](https://www.capterra.com/p/169053/Looker/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.4 Customer support 4.5 User satisfaction 4.4 User reviews[410](https://www.capterra.com/p/136247/Grow/reviews/) Ease of use 4.2 Functionality 4.2 Value for money 4.2 Customer support 4.4 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. Best for Companies looking for easy-to-use data analytics, automated reporting, and data visualization. We cover all of your data needs. Ask us about our Managed Services! ## User reviews Pros & cons EG Erika G. Data Analyst > "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CB Christoph B. COO > "Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7129767) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) AW Adrian W. Fleet Operative > "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets, Analytics..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) Parsa G. AI Data and Insights Analyst > "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) MH Matthew H. Analyst > "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it simple..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) RS Robert S. Data Visualization Engineer > "I found that blending data from multiple data sources can be a hassle." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630) LS Laura S. SDR > "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965) Willem G. Commercial manager > "The guys got stuck when loading lots of data." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319) Manish S. Data Analyst > "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) LE Lucie E. Customer Service Consultant > "For a first timer Looker will be difficult to work with as there are many options and complex options." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440) DS Daniel S. Project Lead > "It provides a great selection of basic data visual tools and data integration options across several platforms." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) HB Harlan B. Data Analyst > "Insufficient data transformation in platform" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494) CW Chris W. Account Manager > "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) GD Gerrit D. Solutions Engineer > "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237) TMG Tahir Mutlu G. Digital Marketing Specialist > "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and helped us a..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) CW Chris W. Account Manager > "It offers many types of charts and graphs where you can integrate data from different sources easily." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) Manish S. Data Analyst > "My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot of time." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) LN Laban N. Research and development analyst > "Running complex queries on this tool affects system performance occasionally which is not ideal." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) PG Peter G. Manager > "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in PDF..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755) LH Lucien H. Head of GTM > "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) AM Advaldo M. Director > "Looker is an impressive tool for every business, it shows a lot of important data, reports are easy to share to see live results or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6411729) Suru S. BigData Engineer > "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my scheduled..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309) AW Adrian W. Fleet Operative > "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) RC Ross C. PPC Account Executive > "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) Parsa G. AI Data and Insights Analyst > "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) LH Lucien H. Head of GTM > "It is not the most user friendly tool and can have performance issues around loading." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) Anshu Y. Sr. Data Analyst > "This helps us set realistic targets for the team and boosts overall productivity." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) MH Matthew H. Analyst > "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) VR Verified Reviewer Head of Marketing Strategy > "Some charts take long to load." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983) TMG Tahir Mutlu G. Digital Marketing Specialist > "It visualizes your data in a very short time and facilitates KPI tracking." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) IA Isam A. CFO > "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036) AL Alexandra L. Customer success manager > "The reports are very customable, you can design a report almost as if you were working in power point." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400) ER Eric R. Revenue Operations Manager > "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses, there..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801) JL James L. Product Management > "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) MW Molly W. Technical Specialist > "Can be difficult to connect data sources." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705) CP Carly P. Accounts Administrator > "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962) AS Ankur S. Design Quality Advisor > "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649) Manish S. Data Analyst > "I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) JR Jo R. Coaching Specialist > "Seriously, it is glitchy every single day. " [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184) VR Verified Reviewer Fulfillment Associate > "Looker provides the real-time data with great support and customization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6757844) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) ZW Zyad W. Technical IT Support > "Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6044702) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) VR Verified Reviewer Project Manager > "The way to show insights based on data, and processing tons of data and cross them with other data sets so you can have as an outcome easy to digest..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5082243) VR Verified Reviewer Supervisor > "It takes forever to load a look or dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293) RB Ryan B. SEO > "There is a lot of visualisation options and data blending can be done which is helpful too" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6420531) AK Anuja K. Financial Analyst > "The software often lags too." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836) MA Mariana A. SEO/SEM Specialist > "The combination of Looker Studio's robust data analytics capabilities and the seamless integration provided by Porter Metrics has streamlined my data..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5031333) MR Michelle R. Product Manager > "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103) [View Reviews](https://www.capterra.com/p/169053/Looker/reviews/) Cica S. S.LEADER > "The platform integrates well with ERP data, offers flexible dashboard customization, and provides scheduled email notifications..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188448) LB Luke B. Software CX Mgr > "So it's not for those that need very advanced analysis When the GUI doesn't seem to be the solution to achieve what you need,..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7166952) JM Jaspal M. Business Process Specialist > "Its interactive dashboards, drill-through capabilities, flexible visualizations, and self-service analytics provide a strong..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188334) BR Brett R. Mentor Teacher > "It requires you to enter and email address just to take you to a login page where the Google client can be accessed. Why can't the..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6707348) JM Jaspal M. Business Process Specialist > "From an end-user perspective, the responsive interface, self-service capabilities, and ability to personalize views make..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188334) MH Max H. Technical Manager > "We have never used any sort of BI software before Grow but we had heard and seen bits of Microsoft BI, but gave up trying to learn..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7154422) JM Jaspal M. Business Process Specialist > "What stands out most about the Grow platform is its ability to transform complex business data into meaningful, actionable insights..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188334) SG Scott G. Director of Operations > "The product delivers, the sales & accounting company behind it does not. When I brought the mistake in their billing to their..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067833) JM Jaspal M. Business Process Specialist > "The platform offers a modern, intuitive interface that makes it easy to transform data into meaningful insights while supporting..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188334) JR Jaden R. Physical assistant > "I noticed that the customization options for dashboards and reports can be somewhat restrictive compared to other advanced BI tools." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6739964) RT Rebekah T. Director of Demand Generation > "The team can create their own metrics and dashboard, which creates a lot of autonomy and alleviates some of the lift for the Ops..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7169821) LD Laura D. Client Success Specialist > "Currently, there is not a viable way to "hide" or archive old metrics or dashboards without deleting them." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689821) JM Jaspal M. Business Process Specialist > "With continued investment in functionality and user experience, Grow has the potential to compete alongside the industry's most..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188334) BG Ben G. Data Analyst > "API issues prevented business-critical reports from refreshing properly." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366) CN Cody N. Director of Marketing > "The ability to integrate custom spreadsheets with real time data certainly make it a product to drive insights for marketing teams." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7068052) CB Constance B. CEO > "Now we have a product we can’t use and have been forced to pay for… worst business decision I have ever made." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689714) CT Clara T. Director of Development > "The real-time reporting feature is especially valuable because it allows users to make informed decisions based on up-to-date data." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475) CB Chelsea B. CEO > "The ongoing poor customer service is why we are leaving." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531) LD Laura D. Client Success Specialist > "The integrations with third-party platforms are seamless, and GROW allows you to transform and filter the data you want to see,..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689821) TJ Todd J. Ecommerce Director > "The onboarding process made us feel like we were on the clock, which is understandable but not ideal for the level of depth..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6249880) CT Clara T. Director of Development > "I also appreciated how the system presents data visually through charts and graphs, helping complex information become easier to..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475) MW Mary W. Senior Accounting Manager > "so-so, don't love the limited visual options." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689815) RA Riya A. Reporting Analyst > "It supports day-to-day reporting well and helps turn data into useful insights without overcomplicating the process." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063366) CB Chelsea B. CEO > "We are a small business and do not have time for these games." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531) CT Clara T. Director of Development > "Overall, Grow BI improves efficiency, supports better decision-making, and makes data analysis more accessible and effective." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475) JM Jessica M. Vice President > "Our onboarding was rushed." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067738) LB Luke B. Software CX Mgr > "Customer Support: both pre-acquisition and after epicor the customer service team has stayed the same and been very helpful." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7166952) HD Haleigh D. Demand Generation Ops Manager > "Figuring out how to create data sets takes some time, some of the functions can be clunky." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4943957) LS Laken S. Co-Founder and CMO > "The platform has elevated our decision-making and made data a core part of how we operate." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7061444) GB Garrett B. Accountant > "Data manipulation is weak, converted back to Tableau after I wasn't able to accomplish what I needed." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4944024) JR Jaden R. Physical assistant > "The Collaborative Insights: Sharing dashboards and insights with my team has improved our collaborative efforts and decision-making..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6739964) BS Brian S. Mentor > "How often it fails to properly pull data in a timely manner" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962378) JL Jake L. Account Administrator > "I like how easy the platform is to navigate and how all of the data coming in is broken down." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7167070) JC Joe C. Operations Manager > "sometimes errors occur that don't have much explanation around them which can be hard to figure out" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968213) DV Derick V. VP of Finance > "Great tool to start using dashboarding and improve awareness of key metrics." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095) KH Karl H. Pre-construction Manager > "We have an internal IT specialist who still comes up with errors in the figures reported for example showing actual at 81 and..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641436) BV Bas V. Support > "Sharing reports with others goes smoothly" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7172485) CJ Casey J. Account Manager > "I feel like the system is a little buggy at times and could be better." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962241) JJ James J. Vice President > "Email notifications are great and a decent value for your money." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188197) SS Samantha S. Field marketing specialist > "The amount I owe for my contracts are not correct" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962136) CJ Casey J. Account Manager > "I really like the ability to pull data for customers in the 'needs order' categories, and using the gap reporting to my advantage" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962241) CM Cristian M. Data Analyst > "Limited types of charts, lack of customization (freedom to manipulate charts)" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641473) BM Billy M. CEO > "Works great to consolidate disparate data sources and create metrics that make sense." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695367) SS Samantha S. Field marketing specialist > "It’s not accurate and it’s hard to use on my iPhone." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962136) DV Derick V. VP of Finance > "This solution helped us drive margin improvements." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095) JM Joshua M. VP of Sales > "As a relatively untrained user, most reporting filters are self explanatory, but I have had difficulty with some and have had to..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4628908) BG Ben G. Data Analyst > "Grow's user interface is excellent for people with low experience in business intelligence and data reporting." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366) BV Benjamin V. VP of Analytics > "Some connectors are unreliable or hard to use such as LinkedIn Ads where all campaigns need to be manually selected by the user." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4649421) JM Jessica M. Vice President > "The connections were easy and there were a lot of ways to customize." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067738) AA April A. Director of Marketing > "Little support, lack of follow-up, emails sent to former employees that were bounced back and auto-looped into unagreed upon auto..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641534) BV Bas V. Support > "Easy to customize." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7172485) KD Kaitlin D. Director of Marketing Comms > "Not being able to connect every type of external data sources (like Twitter metrics)" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627505) DV Derick V. VP of Finance > "it was easy to customize for our needs." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095) VR Verified Reviewer Probationary Officer > "The free version doesn't provided much services to users, also the forcasting can also be enhanced." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4812038) JC Joe C. Operations Manager > "Integration was easy, we utilise connections with our current systems to monitor KPI's and increase resource throughout the..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968213) NW Noah W. Financial Controller > "We also have issues with metrics randomly losing connection and then automatically reconnecting." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4650105) DP Diego P. BI & Data Architech > "We managed to expose our metrics and reports to users from different departments in an agile and accurate way." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4964330) CT Colleen T. Mentor > "I wish the metrics would update more quicker. When I check the data, it is often times 2 days behind." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4635867) TJ Todd J. Ecommerce Director > "Grow has been a user-friendly and powerful business intelligence (BI) platform, particularly for those seeking a user-friendly..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6249880) CD Christine D. Purchasing Manager > "I am not able to view information regarding individual incentive card usage." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941791) BR Ben R. Facilities Manager > "I am now able to pull data from multiple web based software services into one singular dashboard which gives me a snapshot of where..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4678402) LD Lauren D. Onboarding/Credentialing > "There are sometimes issues with accessing dashboards when we have several available." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641377) TC Tess C. Director of Strategy and Operations > "Easy to understand, incorporate into operations, and share among stakeholders." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6706816) KH Karl H. Pre-construction Manager > "Ok, struggled with company wide take up due to incorrect figures being reported that more traditional methods would have picked up..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641436) FH Fred H. CSM > "Our use case for Grow was reporting a specific metric and it is a good tool for reporting." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4946718) AA April A. Director of Marketing > "Unfortunatley, the sale of value did not live up to its expectations. And the lact of support, customer service, and general..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641534) BG Ben G. Data Analyst > "Spinning up a new dashboard or new metrics is very easy." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366) CW Christian W. News Editor/Journalist > "The basic package may not be suitable for everyone as it does not include all features." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853) TC Tess C. Director of Strategy and Operations > "A staple tool of our team." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6706816) CS Camilo S. Data Analyst > "Not able to manage large datasets." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4648933) TB Tiahna B. Language Arts Mentor > "I love seeing data on my students in one place: attendance, average grading turnaround, inactive students, average grade, etc." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641545) SZ Stephen Z. Head of growth > "It can be difficult for a non-admin to create new dashboards" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4649130) DT Deepali T. student > "The architecture is secure and your transaction is conducted securely, the transaction will nearly always be completed and you will..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4568905) RR Rachel R. Paid Media Specialist > "It's sometimes difficult to fix the data connector." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627578) CW Christian W. News Editor/Journalist > "The automated data insights feature allows users to easily visualize and interpret data to make informed decisions." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853) AB Alex B. Operations Manager > "he visualisations and dashboards to not always feel intuitive as an infrequent user." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4657626) LC Lauren C. Media Director > "We are able to share real time data with clients while campaigns are running and they can see multiple platforms at one time." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4628772) GR Gavin R. Logistics Broker > "Sometimes the metrics do not track correctly." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627479) SN Seth N. Director of IT > "Overall we have had a positive experience but attention has to be given to data visualization or we will be forced to look at other..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4964125) JC Joshua C. District Manager > "It is not mobile friendly in my opinion for my use." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941731) [View Reviews](https://www.capterra.com/p/136247/Grow/reviews/) ## User interface 4.55 (282) [Grow](https://www.capterra.com/p/136247/Grow/) 4.44 (410) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Tracking 150 Important Ad hoc Reporting 120 Important Looker 29/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/169053/Looker/#features) Grow Top features 35/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/136247/Grow/#features) ### Recognition Looker Best Value Embedded AnalyticsSoftware (2024)  Grow is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Looker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Grow Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Looker - By Google - Located in United States - Founded in Grow - By Epicor Software - Located in United States - Founded in 1996 ## Popular Comparisons [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,888)](https://www.capterra.com/p/176586/Power-BI/reviews/) Contact vendor for pricing Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-176586/Looker-vs-Power-BI) [Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (410)](https://www.capterra.com/p/136247/Grow/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,888)](https://www.capterra.com/p/176586/Power-BI/reviews/) Contact vendor for pricing Price $10/month 4.2 Features 4.5 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/136247-176586/Grow-vs-Power-BI) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,357)](https://www.capterra.com/p/208764/Tableau/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-208764/Looker-vs-Tableau) [Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (410)](https://www.capterra.com/p/136247/Grow/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,100)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.2 Features 4.6 4.2 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/136247-177042/Grow-vs-Google-Analytics) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,100)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.6 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (410)](https://www.capterra.com/p/136247/Grow/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,357)](https://www.capterra.com/p/208764/Tableau/reviews/) Contact vendor for pricing Price $15/month 4.2 Features 4.5 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/136247-208764/Grow-vs-Tableau) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,095)](https://www.capterra.com/p/125813/MATLAB/reviews/) Contact vendor for pricing Price $203.63/year 4.4 Features 4.6 4.3 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/125813-169053/MATLAB-vs-Looker) [Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (410)](https://www.capterra.com/p/136247/Grow/reviews/) vs [Jira](https://www.capterra.com/p/19319/JIRA/)[4.45 (15,434)](https://www.capterra.com/p/19319/JIRA/reviews/) Contact vendor for pricing Price $7.91/month 4.2 Features 4.4 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/19319-136247/JIRA-vs-Grow) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.3 4.3 Ease of Use 4.1 [View full 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(410)](https://www.capterra.com/p/136247/Grow/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.2 Features 4.3 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-136247/Domo-vs-Grow)