# Compare Grow vs Looker 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Grow and Looker based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/136247-169053/Grow-vs-Looker --- # Grow vs Looker Features and Cost Comparison Last updated March 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: GrowLooker2/4 selected [Grow](https://www.capterra.com/p/136247/Grow/)[4.4 (400)](https://www.capterra.com/p/136247/Grow/reviews/) [Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) [## Grow](https://www.capterra.com/p/136247/Grow/)[4.4 (400)](https://www.capterra.com/p/136247/Grow/reviews/) Starting Price Contact vendor Value-for-Money 4.2 Functionality 4.2 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment CN Based on [400 reviews](#user-reviews) Positive 359 Neutral 28 Negative 13 [## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price $2000.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [282 reviews](#user-reviews) Positive 264 Neutral 16 Negative 2 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,466 reviews from dashboard software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Real-Time Data 5.0 Workflow Management NA Multiple Data Sources 4.3 Customizable Reports \-- Reporting/Analytics 4.3 63%Fit Missing features Feature ratings Real-Time Data 4.3 Workflow Management NA Multiple Data Sources 4.8 Customizable Reports NA Reporting/Analytics 4.7 User satisfaction User satisfaction 4.4 User reviews[400](https://www.capterra.com/p/136247/Grow/reviews/) Ease of use 4.2 Functionality 4.2 Value for money 4.2 Customer support 4.4 User satisfaction 4.5 User reviews[282](https://www.capterra.com/p/169053/Looker/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.4 Customer support 4.5 Price starts from Price starts from \-- - Free version - Free trial Price starts from $2000Per Month - Free version - Free trial Best for Best for Companies looking for easy-to-use data analytics, automated reporting, and data visualization. We cover all of your data needs. Ask us about our Managed Services! Best for Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. ## User reviews Pros & cons CN Cody N. Director of Marketing > "The ability to integrate custom spreadsheets with real time data certainly make it a product to drive insights for..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7068052) SG Scott G. Director of Operations > "The product delivers, the sales & accounting company behind it does not. When I brought the mistake in their billing..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067833) CT Clara T. Director of Development > "The real-time reporting feature is especially valuable because it allows users to make informed decisions based on..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475) BR Brett R. Mentor Teacher > "It requires you to enter and email address just to take you to a login page where the Google client can be accessed...." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6707348) CT Clara T. Director of Development > "I also appreciated how the system presents data visually through charts and graphs, helping complex information become..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475) JR Jaden R. Physical assistant > "I noticed that the customization options for dashboards and reports can be somewhat restrictive compared to other..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6739964) RA Riya A. Reporting Analyst > "It supports day-to-day reporting well and helps turn data into useful insights without overcomplicating the process." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063366) LD Laura D. Client Success Specialist > "Currently, there is not a viable way to "hide" or archive old metrics or dashboards without deleting them." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689821) LD Laura D. Client Success Specialist > "The integrations with third-party platforms are seamless, and GROW allows you to transform and filter the data you..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689821) BG Ben G. Data Analyst > "API issues prevented business-critical reports from refreshing properly." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366) CT Clara T. Director of Development > "Overall, Grow BI improves efficiency, supports better decision-making, and makes data analysis more accessible and..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475) JM Jessica M. Vice President > "Our onboarding was rushed." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067738) LS Laken S. Co-Founder and CMO > "The platform has elevated our decision-making and made data a core part of how we operate." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7061444) CB Constance B. CEO > "Now we have a product we can’t use and have been forced to pay for… worst business decision I have ever made." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689714) DV Derick V. VP of Finance > "Great tool to start using dashboarding and improve awareness of key metrics." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095) CB Chelsea B. CEO > "The ongoing poor customer service is why we are leaving." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531) JR Jaden R. Physical assistant > "The Collaborative Insights: Sharing dashboards and insights with my team has improved our collaborative efforts and..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6739964) TJ Todd J. Ecommerce Director > "The onboarding process made us feel like we were on the clock, which is understandable but not ideal for the level of..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6249880) DV Derick V. VP of Finance > "This solution helped us drive margin improvements." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095) MW Mary W. Senior Accounting Manager > "so-so, don't love the limited visual options." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689815) JM Jessica M. Vice President > "The connections were easy and there were a lot of ways to customize." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067738) CB Chelsea B. CEO > "We are a small business and do not have time for these games." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531) DV Derick V. VP of Finance > "it was easy to customize for our needs." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095) VR Verified Reviewer Probationary Officer > "The free version doesn't provided much services to users, also the forcasting can also be enhanced." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4812038) CJ Casey J. Account Manager > "I really like the ability to pull data for customers in the 'needs order' categories, and using the gap reporting to..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962241) HD Haleigh D. Demand Generation Ops Manager > "Figuring out how to create data sets takes some time, some of the functions can be clunky." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4943957) BM Billy M. CEO > "Works great to consolidate disparate data sources and create metrics that make sense." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695367) GB Garrett B. Accountant > "Data manipulation is weak, converted back to Tableau after I wasn't able to accomplish what I needed." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4944024) BG Ben G. Data Analyst > "Grow's user interface is excellent for people with low experience in business intelligence and data reporting." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366) CD Christine D. Purchasing Manager > "I am not able to view information regarding individual incentive card usage." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941791) JC Joe C. Operations Manager > "Integration was easy, we utilise connections with our current systems to monitor KPI's and increase resource..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968213) BS Brian S. Mentor > "How often it fails to properly pull data in a timely manner" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962378) DP Diego P. BI & Data Architech > "We managed to expose our metrics and reports to users from different departments in an agile and accurate way." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4964330) JC Joe C. Operations Manager > "sometimes errors occur that don't have much explanation around them which can be hard to figure out" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968213) CC Christine C. Data Analyst > "Has helped connect Marketing and Sales and Program Management in order to have the whole team thinking holistically..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941751) KH Karl H. Pre-construction Manager > "We have an internal IT specialist who still comes up with errors in the figures reported for example showing actual at..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641436) TJ Todd J. Ecommerce Director > "Grow has been a user-friendly and powerful business intelligence (BI) platform, particularly for those seeking a..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6249880) CJ Casey J. Account Manager > "I feel like the system is a little buggy at times and could be better." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962241) BR Ben R. Facilities Manager > "I am now able to pull data from multiple web based software services into one singular dashboard which gives me a..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4678402) SS Samantha S. Field marketing specialist > "The amount I owe for my contracts are not correct" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962136) TC Tess C. Director of Strategy and Operations > "Easy to understand, incorporate into operations, and share among stakeholders." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6706816) JC Joshua C. District Manager > "It is not mobile friendly in my opinion for my use." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941731) FH Fred H. CSM > "Our use case for Grow was reporting a specific metric and it is a good tool for reporting." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4946718) CM Cristian M. Data Analyst > "Limited types of charts, lack of customization (freedom to manipulate charts)" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641473) BG Ben G. Data Analyst > "Spinning up a new dashboard or new metrics is very easy." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366) SS Samantha S. Field marketing specialist > "It’s not accurate and it’s hard to use on my iPhone." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962136) CD Christine D. Purchasing Manager > "I am able to view information about our incentive card usage from a higher level." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941791) JM Joshua M. VP of Sales > "As a relatively untrained user, most reporting filters are self explanatory, but I have had difficulty with some and..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4628908) VR Verified Reviewer Probationary Officer > "Connectors can be used to connect data and make your dashboard lively." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4812038) BV Benjamin V. VP of Analytics > "Some connectors are unreliable or hard to use such as LinkedIn Ads where all campaigns need to be manually selected by..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4649421) TC Tess C. Director of Strategy and Operations > "A staple tool of our team." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6706816) AA April A. Director of Marketing > "Little support, lack of follow-up, emails sent to former employees that were bounced back and auto-looped into..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641534) TB Tiahna B. Language Arts Mentor > "I love seeing data on my students in one place: attendance, average grading turnaround, inactive students, average..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641545) KD Kaitlin D. Director of Marketing Comms > "Not being able to connect every type of external data sources (like Twitter metrics)" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627505) DT Deepali T. student > "The architecture is secure and your transaction is conducted securely, the transaction will nearly always be completed..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4568905) NW Noah W. Financial Controller > "We also have issues with metrics randomly losing connection and then automatically reconnecting." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4650105) AS Abhilash S. Accountant > "Grow has been a reliable and easy to use business intelligence solution." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6278878) CT Colleen T. Mentor > "I wish the metrics would update more quicker. When I check the data, it is often times 2 days behind." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4635867) CW Christian W. News Editor/Journalist > "The automated data insights feature allows users to easily visualize and interpret data to make informed decisions." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853) LD Lauren D. Onboarding/Credentialing > "There are sometimes issues with accessing dashboards when we have several available." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641377) LC Lauren C. Media Director > "We are able to share real time data with clients while campaigns are running and they can see multiple platforms at..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4628772) KH Karl H. Pre-construction Manager > "Ok, struggled with company wide take up due to incorrect figures being reported that more traditional methods would..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641436) SN Seth N. Director of IT > "Overall we have had a positive experience but attention has to be given to data visualization or we will be forced to..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4964125) AA April A. Director of Marketing > "Unfortunatley, the sale of value did not live up to its expectations. And the lact of support, customer service, and..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641534) VG Vishal G. Tax Associate > "The live statistics on the targets and outstanding tasks of the week make it easy to plan ahead" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968141) CW Christian W. News Editor/Journalist > "The basic package may not be suitable for everyone as it does not include all features." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853) KS Kazungu S. Communications > "Creates simplicity in data analysis and visualization." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6268520) CS Camilo S. Data Analyst > "Not able to manage large datasets." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4648933) MR Michael R. Head of Analytics > "Flexibility to manipulate data, Transformations are a great idea" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4976610) SZ Stephen Z. Head of growth > "It can be difficult for a non-admin to create new dashboards" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4649130) Vijay B. Manager > "We like how simple it is to connect and explore our data, as well as how it can surface insights for everyone in our..." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4619556) RR Rachel R. Paid Media Specialist > "It's sometimes difficult to fix the data connector." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627578) KS Kaylie S. Media Buyer > "Was no a grow super-user, but enjoyed the visualization of data for me and for teams" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962013) AB Alex B. Operations Manager > "he visualisations and dashboards to not always feel intuitive as an infrequent user." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4657626) RK Rubani K. Research Manager > "Grow is easy to use and reliable." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6280232) GR Gavin R. Logistics Broker > "Sometimes the metrics do not track correctly." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627479) XP Xr P. Systems Administrator > "Setting up new connections is easy and straightforward, often with detailed guides, if required." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941888) IG Ian G. Head of Retail Uk EMEA > "Connection inconsistent views are very basic" [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641953) HD Haleigh D. Demand Generation Ops Manager > "Perfect for showing KPI performance." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4943957) JM Juliann M. Lead > "I don't like how its hard to view the individual comments." [See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4634032) [View Reviews](https://www.capterra.com/p/136247/Grow/reviews/) EG Erika G. Data Analyst > "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) LS Laura S. SDR > "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) DS Daniel S. Project Lead > "It provides a great selection of basic data visual tools and data integration options across several platforms." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) Parsa G. AI Data and Insights Analyst > "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) CB Christoph B. COO > "Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7129767) RS Robert S. Data Visualization Engineer > "I found that blending data from multiple data sources can be a hassle." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630) AW Adrian W. Fleet Operative > "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) Willem G. Commercial manager > "The guys got stuck when loading lots of data." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319) MH Matthew H. Analyst > "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) LH Lucien H. Head of GTM > "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) Manish S. Data Analyst > "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) LE Lucie E. Customer Service Consultant > "For a first timer Looker will be difficult to work with as there are many options and complex options." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440) LK Liam K. CMO > "It connects multiple data sources and let you create complex dashboard for data analytics and visualization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6278684) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) BAF Bogdan Alexandu F. Stock Manager > "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397) LH Lucien H. Head of GTM > "It is not the most user friendly tool and can have performance issues around loading." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) AL Alexandra L. Customer success manager > "The reports are very customable, you can design a report almost as if you were working in power point." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400) HB Harlan B. Data Analyst > "Insufficient data transformation in platform" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494) JL James L. Product Management > "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) GD Gerrit D. Solutions Engineer > "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237) CW Chris W. Account Manager > "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) TMG Tahir Mutlu G. Digital Marketing Specialist > "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) IA Isam A. CFO > "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036) CW Chris W. Account Manager > "It offers many types of charts and graphs where you can integrate data from different sources easily." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) LN Laban N. Research and development analyst > "Running complex queries on this tool affects system performance occasionally which is not ideal." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) Manish S. Data Analyst > "My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot of..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) Suru S. BigData Engineer > "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309) PG Peter G. Manager > "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755) RC Ross C. PPC Account Executive > "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) AM Advaldo M. Director > "Looker is an impressive tool for every business, it shows a lot of important data, reports are easy to share to see live results or export as..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6411729) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) AW Adrian W. Fleet Operative > "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) VR Verified Reviewer Head of Marketing Strategy > "Some charts take long to load." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983) Parsa G. AI Data and Insights Analyst > "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) AS Ankur S. Design Quality Advisor > "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649) JL James L. Product Management > "It's a solid BI platform that truly shines in how it handles data and lets people help themselves." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) ER Eric R. Revenue Operations Manager > "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801) Anshu Y. Sr. Data Analyst > "This helps us set realistic targets for the team and boosts overall productivity." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) MH Matthew H. Analyst > "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) MW Molly W. Technical Specialist > "Can be difficult to connect data sources." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705) LK Liam K. CMO > "Sharing the report saves me a lot of time, i just send the link of the report or export a PDF file and send it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6278684) AK Anuja K. Financial Analyst > "The software often lags too." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836) TMG Tahir Mutlu G. Digital Marketing Specialist > "It visualizes your data in a very short time and facilitates KPI tracking." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) JR Jo R. Coaching Specialist > "Seriously, it is glitchy every single day. " [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184) CP Carly P. Accounts Administrator > "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) AV Albert V. Manager > "The most important feature for me is that you can import all sort of data into looker." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6348878) VR Verified Reviewer Supervisor > "It takes forever to load a look or dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293) Manish S. Data Analyst > "I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) OD Oana D. Enterprise Engagement Manager > "The design of it did not feel as intuitive as I would have expected." [See full review](https://www.capterra.com/p/169053/Looker/#SoftwareAdvice___2167281) CO Caleb O. Accounting manager > "I like the visualization and reporting capability of the tool which makes data analytics simple." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6298672) MR Michelle R. Product Manager > "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103) [View Reviews](https://www.capterra.com/p/169053/Looker/reviews/) ## User interface [Grow](https://www.capterra.com/p/136247/Grow/) 4.44 (400) [Looker](https://www.capterra.com/p/169053/Looker/) 4.55 (282) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Tracking 150 Important Ad hoc Reporting 120 Important Grow Top features 35/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/136247/Grow/#features) Looker 29/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/169053/Looker/#features) ### Recognition No recognitions have been awarded to Grow No recognitions have been awarded to Looker ### Deployment & support Grow Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Looker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Grow - By Epicor Software - Located in United States - Founded in 1996 Looker - By Google - Located in United States - Founded in ## 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