# Compare Grow vs Google Analytics 360 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Grow and Google Analytics 360 based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/136247-177042/Grow-vs-Google-Analytics

---

# Grow vs Google Analytics 360 Features and Cost Comparison

Last updated May 19th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

GrowGoogle Analytics 3602/4 selected

[Grow](https://www.capterra.com/p/136247/Grow/)[4.4 (401)](https://www.capterra.com/p/136247/Grow/reviews/)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

[## Grow](https://www.capterra.com/p/136247/Grow/)[4.4 (401)](https://www.capterra.com/p/136247/Grow/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.2

Functionality

4.2

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

CN

Based on [401 reviews](#user-reviews)

Positive

360

Neutral

28

Negative

13

[## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [8,091 reviews](#user-reviews)

Positive

7,817

Neutral

251

Negative

23

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,494 reviews from dashboard software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Real-Time Data

5.0

Workflow Management

NA

Multiple Data Sources

4.3

Customizable Reports

\--

Reporting/Analytics

4.3

73%Fit

Missing features

Feature ratings

Real-Time Data

4.5

Workflow Management

NA

Multiple Data Sources

4.4

Customizable Reports

4.5

Reporting/Analytics

4.7

User satisfaction

User satisfaction

4.4

User reviews[401](https://www.capterra.com/p/136247/Grow/reviews/)

Ease of use

4.2

Functionality

4.2

Value for money

4.2

Customer support

4.4

User satisfaction

4.7

User reviews[8,091](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Ease of use

4.2

Functionality

4.6

Value for money

4.7

Customer support

4.2

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Companies looking for easy-to-use data analytics, automated reporting, and data visualization. We cover all of your data needs. Ask us about our Managed Services!

Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## User reviews

Pros & cons

CN

Cody N.

Director of Marketing

> "The ability to integrate custom spreadsheets with real time data certainly make it a product to drive insights for..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7068052)

SG

Scott G.

Director of Operations

> "The product delivers, the sales & accounting company behind it does not. When I brought the mistake in their billing to..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067833)

CT

Clara T.

Director of Development

> "The real-time reporting feature is especially valuable because it allows users to make informed decisions based on..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

BR

Brett R.

Mentor Teacher

> "It requires you to enter and email address just to take you to a login page where the Google client can be accessed. Why..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6707348)

CT

Clara T.

Director of Development

> "I also appreciated how the system presents data visually through charts and graphs, helping complex information become..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

JR

Jaden R.

Physical assistant

> "I noticed that the customization options for dashboards and reports can be somewhat restrictive compared to other..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6739964)

RA

Riya A.

Reporting Analyst

> "It supports day-to-day reporting well and helps turn data into useful insights without overcomplicating the process."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063366)

LD

Laura D.

Client Success Specialist

> "Currently, there is not a viable way to "hide" or archive old metrics or dashboards without deleting them."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689821)

LD

Laura D.

Client Success Specialist

> "The integrations with third-party platforms are seamless, and GROW allows you to transform and filter the data you want..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689821)

BG

Ben G.

Data Analyst

> "API issues prevented business-critical reports from refreshing properly."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

CT

Clara T.

Director of Development

> "Overall, Grow BI improves efficiency, supports better decision-making, and makes data analysis more accessible and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

JM

Jessica M.

Vice President

> "Our onboarding was rushed."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067738)

LS

Laken S.

Co-Founder and CMO

> "The platform has elevated our decision-making and made data a core part of how we operate."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7061444)

CB

Constance B.

CEO

> "Now we have a product we can’t use and have been forced to pay for… worst business decision I have ever made."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689714)

DV

Derick V.

VP of Finance

> "Great tool to start using dashboarding and improve awareness of key metrics."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

CB

Chelsea B.

CEO

> "The ongoing poor customer service is why we are leaving."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531)

JR

Jaden R.

Physical assistant

> "The Collaborative Insights: Sharing dashboards and insights with my team has improved our collaborative efforts and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6739964)

TJ

Todd J.

Ecommerce Director

> "The onboarding process made us feel like we were on the clock, which is understandable but not ideal for the level of..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6249880)

DV

Derick V.

VP of Finance

> "This solution helped us drive margin improvements."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

MW

Mary W.

Senior Accounting Manager

> "so-so, don't love the limited visual options."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689815)

JM

Jessica M.

Vice President

> "The connections were easy and there were a lot of ways to customize."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067738)

CB

Chelsea B.

CEO

> "We are a small business and do not have time for these games."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531)

DV

Derick V.

VP of Finance

> "it was easy to customize for our needs."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

VR

Verified Reviewer

Probationary Officer

> "The free version doesn't provided much services to users, also the forcasting can also be enhanced."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4812038)

CJ

Casey J.

Account Manager

> "I really like the ability to pull data for customers in the 'needs order' categories, and using the gap reporting to my..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962241)

HD

Haleigh D.

Demand Generation Ops Manager

> "Figuring out how to create data sets takes some time, some of the functions can be clunky."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4943957)

BM

Billy M.

CEO

> "Works great to consolidate disparate data sources and create metrics that make sense."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695367)

GB

Garrett B.

Accountant

> "Data manipulation is weak, converted back to Tableau after I wasn't able to accomplish what I needed."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4944024)

BG

Ben G.

Data Analyst

> "Grow's user interface is excellent for people with low experience in business intelligence and data reporting."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

CD

Christine D.

Purchasing Manager

> "I am not able to view information regarding individual incentive card usage."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941791)

JC

Joe C.

Operations Manager

> "Integration was easy, we utilise connections with our current systems to monitor KPI's and increase resource throughout..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968213)

BS

Brian S.

Mentor

> "How often it fails to properly pull data in a timely manner"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962378)

DP

Diego P.

BI & Data Architech

> "We managed to expose our metrics and reports to users from different departments in an agile and accurate way."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4964330)

JC

Joe C.

Operations Manager

> "sometimes errors occur that don't have much explanation around them which can be hard to figure out"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968213)

CC

Christine C.

Data Analyst

> "Has helped connect Marketing and Sales and Program Management in order to have the whole team thinking holistically..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941751)

KH

Karl H.

Pre-construction Manager

> "We have an internal IT specialist who still comes up with errors in the figures reported for example showing actual at..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641436)

TJ

Todd J.

Ecommerce Director

> "Grow has been a user-friendly and powerful business intelligence (BI) platform, particularly for those seeking a..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6249880)

CJ

Casey J.

Account Manager

> "I feel like the system is a little buggy at times and could be better."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962241)

BR

Ben R.

Facilities Manager

> "I am now able to pull data from multiple web based software services into one singular dashboard which gives me a..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4678402)

SS

Samantha S.

Field marketing specialist

> "The amount I owe for my contracts are not correct"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962136)

TC

Tess C.

Director of Strategy and Operations

> "Easy to understand, incorporate into operations, and share among stakeholders."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6706816)

JC

Joshua C.

District Manager

> "It is not mobile friendly in my opinion for my use."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941731)

FH

Fred H.

CSM

> "Our use case for Grow was reporting a specific metric and it is a good tool for reporting."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4946718)

CM

Cristian M.

Data Analyst

> "Limited types of charts, lack of customization (freedom to manipulate charts)"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641473)

BG

Ben G.

Data Analyst

> "Spinning up a new dashboard or new metrics is very easy."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

SS

Samantha S.

Field marketing specialist

> "It’s not accurate and it’s hard to use on my iPhone."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962136)

CD

Christine D.

Purchasing Manager

> "I am able to view information about our incentive card usage from a higher level."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941791)

JM

Joshua M.

VP of Sales

> "As a relatively untrained user, most reporting filters are self explanatory, but I have had difficulty with some and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4628908)

VR

Verified Reviewer

Probationary Officer

> "Connectors can be used to connect data and make your dashboard lively."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4812038)

BV

Benjamin V.

VP of Analytics

> "Some connectors are unreliable or hard to use such as LinkedIn Ads where all campaigns need to be manually selected by..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4649421)

TC

Tess C.

Director of Strategy and Operations

> "A staple tool of our team."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6706816)

AA

April A.

Director of Marketing

> "Little support, lack of follow-up, emails sent to former employees that were bounced back and auto-looped into unagreed..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641534)

TB

Tiahna B.

Language Arts Mentor

> "I love seeing data on my students in one place: attendance, average grading turnaround, inactive students, average..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641545)

KD

Kaitlin D.

Director of Marketing Comms

> "Not being able to connect every type of external data sources (like Twitter metrics)"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627505)

DT

Deepali T.

student

> "The architecture is secure and your transaction is conducted securely, the transaction will nearly always be completed..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4568905)

NW

Noah W.

Financial Controller

> "We also have issues with metrics randomly losing connection and then automatically reconnecting."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4650105)

CW

Christian W.

News Editor/Journalist

> "The automated data insights feature allows users to easily visualize and interpret data to make informed decisions."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853)

CT

Colleen T.

Mentor

> "I wish the metrics would update more quicker. When I check the data, it is often times 2 days behind."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4635867)

LC

Lauren C.

Media Director

> "We are able to share real time data with clients while campaigns are running and they can see multiple platforms at one..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4628772)

LD

Lauren D.

Onboarding/Credentialing

> "There are sometimes issues with accessing dashboards when we have several available."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641377)

SN

Seth N.

Director of IT

> "Overall we have had a positive experience but attention has to be given to data visualization or we will be forced to..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4964125)

KH

Karl H.

Pre-construction Manager

> "Ok, struggled with company wide take up due to incorrect figures being reported that more traditional methods would have..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641436)

VG

Vishal G.

Tax Associate

> "The live statistics on the targets and outstanding tasks of the week make it easy to plan ahead"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968141)

AA

April A.

Director of Marketing

> "Unfortunatley, the sale of value did not live up to its expectations. And the lact of support, customer service, and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641534)

KS

Kazungu S.

Communications

> "Creates simplicity in data analysis and visualization."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6268520)

CW

Christian W.

News Editor/Journalist

> "The basic package may not be suitable for everyone as it does not include all features."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853)

MR

Michael R.

Head of Analytics

> "Flexibility to manipulate data, Transformations are a great idea"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4976610)

CS

Camilo S.

Data Analyst

> "Not able to manage large datasets."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4648933)

Vijay B.

Manager

> "We like how simple it is to connect and explore our data, as well as how it can surface insights for everyone in our..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4619556)

SZ

Stephen Z.

Head of growth

> "It can be difficult for a non-admin to create new dashboards"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4649130)

KS

Kaylie S.

Media Buyer

> "Was no a grow super-user, but enjoyed the visualization of data for me and for teams"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962013)

RR

Rachel R.

Paid Media Specialist

> "It's sometimes difficult to fix the data connector."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627578)

XP

Xr P.

Systems Administrator

> "Setting up new connections is easy and straightforward, often with detailed guides, if required."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941888)

AB

Alex B.

Operations Manager

> "he visualisations and dashboards to not always feel intuitive as an infrequent user."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4657626)

HD

Haleigh D.

Demand Generation Ops Manager

> "Perfect for showing KPI performance."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4943957)

GR

Gavin R.

Logistics Broker

> "Sometimes the metrics do not track correctly."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627479)

SG

Scott G.

Head of Marketing

> "I have nothing to benchmark Grow against, however, I’ve found it a really useful resource for sharing and monitoring..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641502)

IG

Ian G.

Head of Retail Uk EMEA

> "Connection inconsistent views are very basic"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641953)

SM

Susan M.

Woodshop Engineer

> "I like the ease of use and I like the variety of information it can present."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6252076)

JM

Juliann M.

Lead

> "I don't like how its hard to view the individual comments."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4634032)

[View Reviews](https://www.capterra.com/p/136247/Grow/reviews/)

Zach P.

Marketing Coordinator

> "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

SH

Suhail H.

QA Member

> "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871)

VR

Verified Reviewer

Director

> "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663)

VR

Verified Reviewer

Founder

> "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

Patrick S.

CEO

> "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

NR

Nuria R.

Community Manager

> "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053)

Zach P.

Marketing Coordinator

> "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

SB

Stephan B.

Digital Marketing Manager

> "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

MB

Morgan B.

Director of Operations

> "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847)

ML

Maggie L.

Digital Marketing Manager

> "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443)

AI

Alexandra I.

Blogger

> "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786)

Roger A.

Owner

> "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

Roger A.

Owner

> "The learning curve is high and at the beginning it can be confusing."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

SKD

Sanjib Kumar D.

Review

> "The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6340219)

KT

Keith T.

Sales Manager

> "Google seems to keep changing the requirements and for a small business we can’t keep up."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351)

JL

James L.

Recruitment Consultant

> "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AS

Amiat S.

Director

> "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028)

CB

Carly B.

Business Consulting

> "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283)

VR

Verified Reviewer

DATA ANALYST

> "The setup and the time it takes to get the data ready for analysis can be a bit slow."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

LE

Lucie E.

Customer Service Consultant

> "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452)

HL

Holly L.

BDC Manager

> "Setting up your business information to track the data can be a little difficult."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941)

DC

Duncan C.

Digital Solutions Lead

> "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986)

KM

Kimberly M.

Attorney

> "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152)

DV

David V.

Lead Developer

> "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

AR

Akif R.

Digital Marketing Manager

> "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704)

Marvin D.

owner

> "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

VR

Verified Reviewer

DATA ANALYST

> "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

MHM

Mohamed Haneefa M.

Manager

> "Google Analytics 360 is significantly more expensive than the free version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490)

ST

Sebuliba T.

Customer Success Manager

> "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558)

Maria C.

Marketing and support manager

> "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359)

DV

David V.

Lead Developer

> "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

Adam Š.

Senior Marketing Coordinator CEE

> "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080)

Aastha G.

Owner

> "The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6373803)

CK

Carol K.

Web Designer and Content Writer

> "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086)

CS

Christina S.

Area Director of Sales

> "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055)

AM

Agapi M.

Head of Marketing

> "Complicated interface, so basic insights are almost hidden"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927)

ZT

Zacharoula T.

Digital Marketer

> "Provides in-depth insights into customer behavior and website performance, which help me optimize the digital strategies and user experiences."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6307879)

BH

Bilal H.

Fleet supervisor

> "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715)

JF

Jonah F.

Writer

> "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232)

Rifat B.

Skill and Talent Tansformation

> "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194)

Eric S.

CEO

> "The data it provides for me to make marketing decisions is invaluable."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426)

SJ

Sar J.

Marketing

> "Configuration could be too technical to get everything right"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643)

LG

Lauren G.

Client Manager

> "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993)

VR

Verified Reviewer

Digital Marketing Lead

> "Steep learning curve for beginners, found it hard to start"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6314817)

Patrick S.

CEO

> "Driving down on the data is good when looking at website traffic sources. And it's free."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

Miguel G.

Senior Web Designer

> "Maybe it is a little complicated to use when you are not familiar with data tools."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6371299)

DH

Dean H.

Regional Sales Manager

> "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132)

VR

Verified Reviewer

Marketing Manager

> "Sometimes some stats are tough to interpret."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6317196)

Roger A.

Owner

> "The integration with other Google tools is very powerful and helpful for decision making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

MHM

Mohamed Haneefa M.

Manager

> "The primary drawback for many organizations is the cost."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490)

JM

Joao M.

Spinning Instructor

> "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161)

SG

Siddharth G.

content writer

> "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

SRM

Sai Rushita M.

IT

> "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405)

Gabrielle T.

Brand Designer, Social Media and Marketing Manager

> "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776)

Marlin H.

Systems programmer

> "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

VR

Verified Reviewer

Founder

> "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

JL

Jaimy L.

Data Scientist

> "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619)

MC

Marian C.

IT Technician

> "Setting up a website is really easy and you have many options to insert the tracking code into website (plugins, tag manager or directly into code)."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6311167)

Kathy M.

Board Member

> "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378)

JL

James L.

Recruitment Consultant

> "It offers high-end data security features that allows to work on our customers data securely."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

MA

Mauricio A.

CEO and Developer

> "One of the few drawbacks of this tool is its learning curve."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6324522)

SB

Salah B.

Gérant

> "A very useful marketing platform that enables companies to observe and analyze to better understand the trends and behavior of their users."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6327806)

Md. Rakibul H.

Vice President

> "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386)

DM

Dhaval M.

Associate Electrical Engineer

> "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873)

Alfredo D.

CTO

> "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933)

BAF

Bogdan Alexandu F.

Stock Manager

> "The most I liked the demographic data Google Analytics 360 offers. Because we have many sales online too following the metrics from any campaigs give me some..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6357014)

Garry C.

CEO

> "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691)

JL

James L.

Recruitment Consultant

> "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

CB

Chandradhwaj B.

Fund manager

> "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568)

RJ

Royce J.

Technology and Process Manager

> "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

AATTAF S.

Account Manager

> "The seamless integration with other marketing platforms and the dedicated support provided by Google have been invaluable for optimizing our strategies."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6323776)

RW

Roger W.

Marketing Manager

> "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

JL

James L.

Recruitment Consultant

> "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AA

Akshay A.

Software Review

> "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852)

IL

Isaac L.

Director of a sales and Business development

> "Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6861927)

Regan T.

manager

> "Furthermore, we encountered occasional difficulties integrating certain custom tracking elements."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4806483)

[View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

## User interface

[Grow](https://www.capterra.com/p/136247/Grow/)

4.44 (401)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

4.69 (8,091)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Tracking

150

Important

Ad hoc Reporting

120

Important

Grow

Top features

35/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/136247/Grow/#features)

Google Analytics 360

21/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/177042/Google-Analytics/#features)

### Recognition

Grow is recognized as a top-rated tool in 4 Capterra Shortlist reports

Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Grow

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Analytics 360

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Grow

-   By Epicor Software
-   Located in United States
-   Founded in 1996

Google Analytics 360

-   By Google
-   Located in United States
-   Founded in

## Popular Comparisons

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (401)](https://www.capterra.com/p/136247/Grow/reviews/)

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4.6

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4.2

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[View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics)

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Features

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4.2

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Features

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4.2

Ease of Use

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[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (401)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Contact vendor for pricing

Price

$30/month

4.2

Features

4.3

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-136247/Zoho-Analytics-vs-Grow)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

Contact vendor for pricing

Price

$0

4.6

Features

4.7

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (401)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

Contact vendor for pricing

Price

$2000/month

4.2

Features

4.4

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/136247-169053/Grow-vs-Looker)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

3.9

[View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)