---
title: "Compare Grow vs Google Analytics 360 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Grow and Google Analytics 360 based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/136247-177042/Grow-vs-Google-Analytics"
page_type: "comparison"
language: "en"
---

# Grow vs Google Analytics 360 Features and Cost Comparison

Last updated September 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

GrowGoogle Analytics 3602/4 selected

[Grow](https://www.capterra.com/p/136247/Grow/)[4.4 (410)](https://www.capterra.com/p/136247/Grow/reviews/)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

[## Grow](https://www.capterra.com/p/136247/Grow/)[4.4 (410)](https://www.capterra.com/p/136247/Grow/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.2

Functionality

4.2

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [410 reviews](#user-reviews)

Positive

368

Neutral

29

Negative

13

[## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [8,101 reviews](#user-reviews)

Positive

7,825

Neutral

253

Negative

23

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

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Flat Rate,Per Month

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of reviewers  
rated it above 4 stars

* * *

### Looker

4.5 (286)

* * *

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Contact vendor for pricing

Free Trial

Free Version

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User rating

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of reviewers  
rated it above 4 stars

* * *

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Starting Price

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Per User,Per Month

Free Trial

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User rating

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of reviewers  
rated it above 4 stars

* * *

### Heap

4.5 (42)

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Per Year

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of reviewers  
rated it above 4 stars

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,567 reviews from dashboard software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Real-Time Data

5.0

Workflow Management

NA

Multiple Data Sources

4.3

Reporting/Analytics

4.3

Activity Tracking

1.0

64%Fit

Missing features

Feature ratings

Real-Time Data

4.6

Workflow Management

NA

Multiple Data Sources

4.2

Reporting/Analytics

4.7

Activity Tracking

NA

User satisfaction

User satisfaction

4.4

User reviews[410](https://www.capterra.com/p/136247/Grow/reviews/)

Ease of use

4.2

Functionality

4.2

Value for money

4.2

Customer support

4.4

User satisfaction

4.7

User reviews[8,101](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Ease of use

4.2

Functionality

4.6

Value for money

4.7

Customer support

4.2

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Companies looking for easy-to-use data analytics, automated reporting, and data visualization. We cover all of your data needs. Ask us about our Managed Services!

Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## User reviews

Pros & cons

Cica S.

S.LEADER

> "The platform integrates well with ERP data, offers flexible dashboard customization, and provides scheduled email..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188448)

LB

Luke B.

Software CX Mgr

> "So it's not for those that need very advanced analysis When the GUI doesn't seem to be the solution to achieve what you..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7166952)

JM

Jaspal M.

Business Process Specialist

> "Its interactive dashboards, drill-through capabilities, flexible visualizations, and self-service analytics provide a strong..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188334)

BR

Brett R.

Mentor Teacher

> "It requires you to enter and email address just to take you to a login page where the Google client can be accessed. Why..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6707348)

JM

Jaspal M.

Business Process Specialist

> "From an end-user perspective, the responsive interface, self-service capabilities, and ability to personalize views make..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188334)

MH

Max H.

Technical Manager

> "We have never used any sort of BI software before Grow but we had heard and seen bits of Microsoft BI, but gave up trying to..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7154422)

JM

Jaspal M.

Business Process Specialist

> "What stands out most about the Grow platform is its ability to transform complex business data into meaningful, actionable..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188334)

SG

Scott G.

Director of Operations

> "The product delivers, the sales & accounting company behind it does not. When I brought the mistake in their billing to..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067833)

JM

Jaspal M.

Business Process Specialist

> "The platform offers a modern, intuitive interface that makes it easy to transform data into meaningful insights while..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188334)

JR

Jaden R.

Physical assistant

> "I noticed that the customization options for dashboards and reports can be somewhat restrictive compared to other advanced..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6739964)

RT

Rebekah T.

Director of Demand Generation

> "The team can create their own metrics and dashboard, which creates a lot of autonomy and alleviates some of the lift for the..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7169821)

LD

Laura D.

Client Success Specialist

> "Currently, there is not a viable way to "hide" or archive old metrics or dashboards without deleting them."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689821)

JM

Jaspal M.

Business Process Specialist

> "With continued investment in functionality and user experience, Grow has the potential to compete alongside the industry's..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188334)

BG

Ben G.

Data Analyst

> "API issues prevented business-critical reports from refreshing properly."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

CN

Cody N.

Director of Marketing

> "The ability to integrate custom spreadsheets with real time data certainly make it a product to drive insights for marketing..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7068052)

CB

Constance B.

CEO

> "Now we have a product we can’t use and have been forced to pay for… worst business decision I have ever made."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689714)

CT

Clara T.

Director of Development

> "The real-time reporting feature is especially valuable because it allows users to make informed decisions based on..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

CB

Chelsea B.

CEO

> "The ongoing poor customer service is why we are leaving."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531)

LD

Laura D.

Client Success Specialist

> "The integrations with third-party platforms are seamless, and GROW allows you to transform and filter the data you want to..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689821)

TJ

Todd J.

Ecommerce Director

> "The onboarding process made us feel like we were on the clock, which is understandable but not ideal for the level of depth..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6249880)

CT

Clara T.

Director of Development

> "I also appreciated how the system presents data visually through charts and graphs, helping complex information become..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

MW

Mary W.

Senior Accounting Manager

> "so-so, don't love the limited visual options."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689815)

RA

Riya A.

Reporting Analyst

> "It supports day-to-day reporting well and helps turn data into useful insights without overcomplicating the process."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063366)

CB

Chelsea B.

CEO

> "We are a small business and do not have time for these games."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531)

CT

Clara T.

Director of Development

> "Overall, Grow BI improves efficiency, supports better decision-making, and makes data analysis more accessible and effective."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

JM

Jessica M.

Vice President

> "Our onboarding was rushed."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067738)

LB

Luke B.

Software CX Mgr

> "Customer Support: both pre-acquisition and after epicor the customer service team has stayed the same and been very helpful."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7166952)

KH

Karl H.

Pre-construction Manager

> "We have an internal IT specialist who still comes up with errors in the figures reported for example showing actual at 81..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641436)

LS

Laken S.

Co-Founder and CMO

> "The platform has elevated our decision-making and made data a core part of how we operate."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7061444)

CM

Cristian M.

Data Analyst

> "Limited types of charts, lack of customization (freedom to manipulate charts)"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641473)

JR

Jaden R.

Physical assistant

> "The Collaborative Insights: Sharing dashboards and insights with my team has improved our collaborative efforts and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6739964)

JM

Joshua M.

VP of Sales

> "As a relatively untrained user, most reporting filters are self explanatory, but I have had difficulty with some and have..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4628908)

JL

Jake L.

Account Administrator

> "I like how easy the platform is to navigate and how all of the data coming in is broken down."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7167070)

BV

Benjamin V.

VP of Analytics

> "Some connectors are unreliable or hard to use such as LinkedIn Ads where all campaigns need to be manually selected by the..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4649421)

DV

Derick V.

VP of Finance

> "Great tool to start using dashboarding and improve awareness of key metrics."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

AA

April A.

Director of Marketing

> "Little support, lack of follow-up, emails sent to former employees that were bounced back and auto-looped into unagreed upon..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641534)

BV

Bas V.

Support

> "Sharing reports with others goes smoothly"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7172485)

KD

Kaitlin D.

Director of Marketing Comms

> "Not being able to connect every type of external data sources (like Twitter metrics)"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627505)

JJ

James J.

Vice President

> "Email notifications are great and a decent value for your money."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188197)

VR

Verified Reviewer

Probationary Officer

> "The free version doesn't provided much services to users, also the forcasting can also be enhanced."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4812038)

BM

Billy M.

CEO

> "Works great to consolidate disparate data sources and create metrics that make sense."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695367)

HD

Haleigh D.

Demand Generation Ops Manager

> "Figuring out how to create data sets takes some time, some of the functions can be clunky."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4943957)

DV

Derick V.

VP of Finance

> "This solution helped us drive margin improvements."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

NW

Noah W.

Financial Controller

> "We also have issues with metrics randomly losing connection and then automatically reconnecting."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4650105)

BG

Ben G.

Data Analyst

> "Grow's user interface is excellent for people with low experience in business intelligence and data reporting."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

CT

Colleen T.

Mentor

> "I wish the metrics would update more quicker. When I check the data, it is often times 2 days behind."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4635867)

JM

Jessica M.

Vice President

> "The connections were easy and there were a lot of ways to customize."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067738)

GB

Garrett B.

Accountant

> "Data manipulation is weak, converted back to Tableau after I wasn't able to accomplish what I needed."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4944024)

BV

Bas V.

Support

> "Easy to customize."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7172485)

CD

Christine D.

Purchasing Manager

> "I am not able to view information regarding individual incentive card usage."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941791)

DV

Derick V.

VP of Finance

> "it was easy to customize for our needs."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

LD

Lauren D.

Onboarding/Credentialing

> "There are sometimes issues with accessing dashboards when we have several available."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641377)

TJ

Todd J.

Ecommerce Director

> "Grow has been a user-friendly and powerful business intelligence (BI) platform, particularly for those seeking a..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6249880)

KH

Karl H.

Pre-construction Manager

> "Ok, struggled with company wide take up due to incorrect figures being reported that more traditional methods would have..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641436)

BR

Ben R.

Facilities Manager

> "I am now able to pull data from multiple web based software services into one singular dashboard which gives me a snapshot..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4678402)

AA

April A.

Director of Marketing

> "Unfortunatley, the sale of value did not live up to its expectations. And the lact of support, customer service, and general..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641534)

TC

Tess C.

Director of Strategy and Operations

> "Easy to understand, incorporate into operations, and share among stakeholders."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6706816)

CW

Christian W.

News Editor/Journalist

> "The basic package may not be suitable for everyone as it does not include all features."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853)

BG

Ben G.

Data Analyst

> "Spinning up a new dashboard or new metrics is very easy."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

CS

Camilo S.

Data Analyst

> "Not able to manage large datasets."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4648933)

CJ

Casey J.

Account Manager

> "I really like the ability to pull data for customers in the 'needs order' categories, and using the gap reporting to my..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962241)

SZ

Stephen Z.

Head of growth

> "It can be difficult for a non-admin to create new dashboards"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4649130)

TC

Tess C.

Director of Strategy and Operations

> "A staple tool of our team."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6706816)

BS

Brian S.

Mentor

> "How often it fails to properly pull data in a timely manner"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962378)

TB

Tiahna B.

Language Arts Mentor

> "I love seeing data on my students in one place: attendance, average grading turnaround, inactive students, average grade,..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641545)

JC

Joe C.

Operations Manager

> "sometimes errors occur that don't have much explanation around them which can be hard to figure out"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968213)

DT

Deepali T.

student

> "The architecture is secure and your transaction is conducted securely, the transaction will nearly always be completed and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4568905)

RR

Rachel R.

Paid Media Specialist

> "It's sometimes difficult to fix the data connector."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627578)

CW

Christian W.

News Editor/Journalist

> "The automated data insights feature allows users to easily visualize and interpret data to make informed decisions."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853)

AB

Alex B.

Operations Manager

> "he visualisations and dashboards to not always feel intuitive as an infrequent user."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4657626)

LC

Lauren C.

Media Director

> "We are able to share real time data with clients while campaigns are running and they can see multiple platforms at one time."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4628772)

GR

Gavin R.

Logistics Broker

> "Sometimes the metrics do not track correctly."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627479)

KS

Kazungu S.

Communications

> "Creates simplicity in data analysis and visualization."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6268520)

CJ

Casey J.

Account Manager

> "I feel like the system is a little buggy at times and could be better."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962241)

Vijay B.

Manager

> "We like how simple it is to connect and explore our data, as well as how it can surface insights for everyone in our..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4619556)

SS

Samantha S.

Field marketing specialist

> "The amount I owe for my contracts are not correct"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962136)

JC

Joe C.

Operations Manager

> "Integration was easy, we utilise connections with our current systems to monitor KPI's and increase resource throughout the..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968213)

JC

Joshua C.

District Manager

> "It is not mobile friendly in my opinion for my use."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941731)

SG

Scott G.

Head of Marketing

> "I have nothing to benchmark Grow against, however, I’ve found it a really useful resource for sharing and monitoring..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641502)

IG

Ian G.

Head of Retail Uk EMEA

> "Connection inconsistent views are very basic"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641953)

JM

Jaspal M.

Business Process Specialist

> "From an end-user perspective, the responsive interface, self-service capabilities, and ability to personalize views make..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7188334)

CW

Christian W.

News Editor/Journalist

> "The basic package may not be suitable for everyone as it does not include all features."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853)

BV

Bas V.

Support

> "Easy to customize."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7172485)

JC

Joshua C.

District Manager

> "It is not mobile friendly in my opinion for my use."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941731)

DV

Derick V.

VP of Finance

> "it was easy to customize for our needs."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

Doug N.

Lead Developer

> "I haven't been able to establish a pattern, but it's kind of inconvenient when it happens."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___2772560)

KS

Kazungu S.

Communications

> "The tool is easy to use,offering enhanced features, a larger user base."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6268520)

MH

Max H.

Technical Manager

> "We have never used any sort of BI software before Grow but we had heard and seen bits of Microsoft BI, but gave up trying to..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7154422)

SM

Susan M.

Woodshop Engineer

> "I like the ease of use and I like the variety of information it can present."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6252076)

SS

Samantha S.

Field marketing specialist

> "It’s not accurate and it’s hard to use on my iPhone."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962136)

RK

Rubani K.

Research Manager

> "Grow is easy to use and reliable."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6280232)

JM

Juliann M.

Lead

> "I don't like how its hard to view the individual comments."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4634032)

SK

Sean K.

Vice President of Sales

> "It presentKPI's in clear easy to understand format."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4643780)

CD

Clare D.

Campus Director

> "sometimes it's a bit clunky or not as easy to use"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627705)

AD

Alex D.

Photographer

> "Easy to access with all the tabs on the side very well detailed"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641427)

CB

Chelsea B.

CEO

> "The ongoing poor customer service is why we are leaving."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531)

[View Reviews](https://www.capterra.com/p/136247/Grow/reviews/)

BD

Bharati D.

Director

> "The biggest value is unsampled data and native BigQuery integration — once you're past a few million sessions a month, free GA4 starts sampling..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

YN

Yasmine N.

Customer Services Manager

> "It's customization is also limited and is not available in free version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317)

SP

Sonu P.

Systems Analyst

> "The dashboards, graphs, and charts are highly customizable and make it easier to identify trends, customer behavior, and marketing performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

BD

Bharati D.

Director

> "The unsampled BigQuery pipeline is the killer feature — everything else is a nice-to-have on top of that."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

Patrick S.

CEO

> "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

SH

Suhail H.

QA Member

> "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871)

Zach P.

Marketing Coordinator

> "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

VR

Verified Reviewer

Founder

> "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

VR

Verified Reviewer

Director

> "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663)

MB

Morgan B.

Director of Operations

> "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847)

BD

Bharati D.

Director

> "Cross-channel attribution and the higher API quotas make it much easier to feed data into custom dashboards without hitting throttling."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

NR

Nuria R.

Community Manager

> "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053)

IW

Isla W.

Digital Marketing Specialist

> "We've found the attribution modelling and custom reporting features particularly useful for understanding campaign performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7172235)

AI

Alexandra I.

Blogger

> "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786)

Zach P.

Marketing Coordinator

> "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

SB

Stephan B.

Digital Marketing Manager

> "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455)

John J.

CEO

> "It is vital that I know not only my own, but our customer's website traffic in great detail, and GA 360 does deliver very well on that."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7185741)

AS

Amiat S.

Director

> "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028)

YN

Yasmine N.

Customer Services Manager

> "The product also helps us in campaign management and real-time user interaction tracking."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317)

VR

Verified Reviewer

DATA ANALYST

> "The setup and the time it takes to get the data ready for analysis can be a bit slow."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

SP

Sonu P.

Systems Analyst

> "The platform also offers strong scalability and handles large volumes of traffic data very efficiently."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

HL

Holly L.

BDC Manager

> "Setting up your business information to track the data can be a little difficult."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941)

JL

James L.

Recruitment Consultant

> "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AR

Akif R.

Digital Marketing Manager

> "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704)

CB

Carly B.

Business Consulting

> "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

LE

Lucie E.

Customer Service Consultant

> "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452)

Roger A.

Owner

> "The learning curve is high and at the beginning it can be confusing."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

DV

David V.

Lead Developer

> "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

KT

Keith T.

Sales Manager

> "Google seems to keep changing the requirements and for a small business we can’t keep up."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351)

Marvin D.

owner

> "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109)

Maria C.

Marketing and support manager

> "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359)

VR

Verified Reviewer

DATA ANALYST

> "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

Adam Š.

Senior Marketing Coordinator CEE

> "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080)

SP

Sonu P.

Systems Analyst

> "It delivers excellent value for businesses that rely heavily on digital analytics and data-driven decision-making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

CK

Carol K.

Web Designer and Content Writer

> "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086)

DV

David V.

Lead Developer

> "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

BH

Bilal H.

Fleet supervisor

> "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

SJ

Sar J.

Marketing

> "Configuration could be too technical to get everything right"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643)

BE

Ben E.

Marketing and communications executive

> "Having used analytics for some time now it is the go to tool for website reporting information and is incredible useful."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7167089)

SG

Siddharth G.

content writer

> "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309)

BD

Bharati D.

Director

> "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

SRM

Sai Rushita M.

IT

> "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405)

JF

Jonah F.

Writer

> "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232)

Marlin H.

Systems programmer

> "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

Eric S.

CEO

> "The data it provides for me to make marketing decisions is invaluable."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426)

JL

Jaimy L.

Data Scientist

> "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619)

Patrick S.

CEO

> "Driving down on the data is good when looking at website traffic sources. And it's free."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

Kathy M.

Board Member

> "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378)

ML

Maggie L.

Digital Marketing Manager

> "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443)

Md. Rakibul H.

Vice President

> "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386)

Roger A.

Owner

> "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

Alfredo D.

CTO

> "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

Garry C.

CEO

> "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691)

DC

Duncan C.

Digital Solutions Lead

> "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986)

CB

Chandradhwaj B.

Fund manager

> "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568)

VR

Verified Reviewer

Founder

> "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

JL

James L.

Recruitment Consultant

> "It offers high-end data security features that allows to work on our customers data securely."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

RW

Roger W.

Marketing Manager

> "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

DM

Dhaval M.

Associate Electrical Engineer

> "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873)

AA

Akshay A.

Software Review

> "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852)

JL

James L.

Recruitment Consultant

> "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

PS

Piyush S.

Business Development Executive

> "Additionally, the pricing may be prohibitive for smaller businesses, limiting access to its advanced features."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6207716)

RJ

Royce J.

Technology and Process Manager

> "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785)

MK

Manuel K.

CEO

> "some website behavior cannot be tracked because people do not agree to the cookie policy"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6182940)

JL

James L.

Recruitment Consultant

> "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

KJ

Kaamna J.

Digital marketing

> "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006)

LG

Lyndsey G.

Curriculum designer, teacher

> "Google Analytics allows tracking for everything you need to know about your website data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6777489)

AM

Atul M.

Author

> "Dependence on cookies: Google Analytics relies on cookies to track website visitors, which means it may not accurately track users who have disabled..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878)

LG

Lauren G.

Client Manager

> "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993)

VC

Vishal C.

Marketing

> "It is way too difficult for new users and requires a lot of training and expertise to master its features and functionalities."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6172437)

RJ

Royce J.

Technology and Process Manager

> "Google even provides suggestions for improvement if you take advantage of other services such as Search Consol and Looker Studio."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785)

AA

Akshay A.

Software Review

> "There isn't much capability for segmentation and advanced analysis."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852)

Roger A.

Owner

> "The integration with other Google tools is very powerful and helpful for decision making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

BM

Bharath M.

Marketing

> "It lacks in giving access to real or raw data"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5068966)

Gabrielle T.

Brand Designer, Social Media and Marketing Manager

> "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776)

PG

Phillip G.

Director of Information Services

> "Some of the more complex features are difficult but I think that is more an issue with our IT user's familiarity with the concepts."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6118778)

MS

Mara S.

Head Of Marketing Strategy

> "Great interface, especially for those accustomed to Google Ads, and pro features."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6784913)

LA

Lukasz A.

Owner

> "Constant changes to the interface, unnecessary, making work difficult, irritating."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269)

VR

Verified Reviewer

CMO

> "The interfaces are excellent and the ability to view all activities within one platform makes it unbeatable."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097603)

AM

Agapi M.

Head of Marketing

> "Complicated interface, so basic insights are almost hidden"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927)

MS

Mert S.

HW DESIGN ENGINEER

> "I like the interface and the easiness of use of this software."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6127264)

DL

Derek L.

IT Mgr

> "It can sometimes seem too robust in the sense that some setups such as Pixels don't always go in very easily and the user interface could be more..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3169673)

VR

Verified Reviewer

Supply Admin

> "I like that Google Analytics has a very nice interface"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6017399)

Abu M.

Admin

> "Due to its overly complex user interface, Google Analytics 360 may seem difficult for beginners."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3486149)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

Alfredo D.

CTO

> "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933)

Roger A.

Owner

> "The integration with other Google tools is very powerful and helpful for decision making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

VR

Verified Reviewer

Senior account director

> "I hate that they’ve forced website owners to move to GA4 - we’re all for advancement but this feels like a real backwards step"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6234518)

ST

Sebuliba T.

Customer Success Manager

> "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558)

DK

Devender K.

COO

> "IT IS SOME DIFFICULT TO UNDERSTAND THE WEB SITE USE."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6275009)

JK

Jordan K.

Fleet and Customer Operations Executive

> "First of all, is easy to setup, connecting Analytics to my website was a piece of cake as I use WordPress with Google plugin."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6527916)

VR

Verified Reviewer

Digital Marketing Manager

> "The only thing that makes it a bit complicated for beginners is the fact that you need to add a code (Google Tag) to your website which needs to be..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3229790)

MS

Marwah S.

Project Manager

> "It is a google product so it is easily connected to google email, google search console and google ads."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6209867)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

LK

Liam K.

CMO

> "I like live reports, you can see all users and the location."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6271756)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

Marlin H.

Systems programmer

> "It gives you everything you need in one place and makes it very easy to access what you need when you need it."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

LA

Lukasz A.

Owner

> "Sometimes it looks like developers are forcing changes just to change something, without any need from users."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269)

VN

Victoria N.

Corporate Communications Coordinator

> "Customization is also a great experience for me."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6199427)

SR

Sergio R.

CEO

> "Difficult to use and complex to understand"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6714914)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

KJ

Kaamna J.

Digital marketing

> "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006)

BD

Bharati D.

Director

> "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

Mansi R.

social media Strategist

> "they have very limited support, we often need to deal with 3rd party if there any problem."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5083186)

JL

James L.

Recruitment Consultant

> "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AM

Atul M.

Author

> "Limited support: While there is a wealth of online resources available for Google Analytics users, the platform does not offer much in the way of..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878)

LG

Lauren G.

Client Manager

> "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993)

Himanshu S.

Web Analyst

> "The only thing to complain about this product is its customer care support."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6018464)

[View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

## User interface

[Grow](https://www.capterra.com/p/136247/Grow/)

4.44 (410)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

4.69 (8,101)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Tracking

150

Important

Ad hoc Reporting

120

Important

Grow

Top features

35/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/136247/Grow/#features)

Google Analytics 360

21/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/177042/Google-Analytics/#features)

### Recognition

Grow is recognized as a top-rated tool in 4 Capterra Shortlist reports

No recognitions have been awarded to Google Analytics 360

### Deployment & support

Grow

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Analytics 360

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Grow

-   By Epicor Software
-   Located in United States
-   Founded in 1996

Google Analytics 360

-   By Google
-   Located in United States
-   Founded in

## Popular Comparisons

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (410)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

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Contact vendor for pricing

Price

$10/month

4.2

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/136247-176586/Grow-vs-Power-BI)

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vs

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Contact vendor for pricing

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4.6

Features

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4.2

Ease of Use

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[View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (410)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

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Contact vendor for pricing

Price

$15/month

4.2

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/136247-208764/Grow-vs-Tableau)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Contact vendor for pricing

Price

$125/month

4.6

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (410)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Jira](https://www.capterra.com/p/19319/JIRA/)[4.45 (15,489)](https://www.capterra.com/p/19319/JIRA/reviews/)

Contact vendor for pricing

Price

$7.91/month

4.2

Features

4.4

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/19319-136247/JIRA-vs-Grow)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Contact vendor for pricing

Price

$139.95/month

4.6

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (410)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.2

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-136247/Domo-vs-Grow)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (410)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Contact vendor for pricing

Price

$30/month

4.2

Features

4.3

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-136247/Zoho-Analytics-vs-Grow)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

Contact vendor for pricing

Price

$0

4.6

Features

4.7

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (410)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

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Contact vendor for pricing

Price

$10.99/month

4.2

Features

4.4

4.2

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/136247-184581/Grow-vs-Asana-PM)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

3.9

[View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)