# Compare Grow vs Better Reports 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Grow and Better Reports based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/136247-228181/Grow-vs-Better-Reports

---

# Grow vs Better Reports Features and Cost Comparison

Last updated May 19th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

GrowBetter Reports2/4 selected

[Grow](https://www.capterra.com/p/136247/Grow/)[4.4 (401)](https://www.capterra.com/p/136247/Grow/reviews/)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.9 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

[## Grow](https://www.capterra.com/p/136247/Grow/)[4.4 (401)](https://www.capterra.com/p/136247/Grow/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.2

Functionality

4.2

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

CN

Based on [401 reviews](#user-reviews)

Positive

360

Neutral

28

Negative

13

[## Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.9 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

Starting Price

$19.90/month

Value-for-Money

4.8

Functionality

4.8

Ease of Use

4.5

Customer Service

5

Reviews Sentiment

Based on [167 reviews](#user-reviews)

Positive

167

Neutral

0

Negative

0

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,719 reviews from reporting software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Customizable Reports

\--

Reporting/Analytics

4.3

Workflow Management

NA

Real-Time Data

5.0

Customizable Templates

\--

65%Fit

Missing features

Feature ratings

Customizable Reports

4.9

Reporting/Analytics

4.9

Workflow Management

NA

Real-Time Data

4.9

Customizable Templates

NA

User satisfaction

User satisfaction

4.4

User reviews[401](https://www.capterra.com/p/136247/Grow/reviews/)

Ease of use

4.2

Functionality

4.2

Value for money

4.2

Customer support

4.4

User satisfaction

4.9

User reviews[167](https://www.capterra.com/p/228181/Better-Reports/reviews/)

Ease of use

4.5

Functionality

4.8

Value for money

4.8

Customer support

5.0

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$19.90Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Companies looking for easy-to-use data analytics, automated reporting, and data visualization. We cover all of your data needs. Ask us about our Managed Services!

Best for

Better Reports is targeted at small and medium businesses that need to analyze the data locked in their apps (Shopify, Stripe, QuickBooks Online, etc...).

## User reviews

Pros & cons

CN

Cody N.

Director of Marketing

> "The ability to integrate custom spreadsheets with real time data certainly make it a product to drive insights for..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7068052)

SG

Scott G.

Director of Operations

> "The product delivers, the sales & accounting company behind it does not. When I brought the mistake in their billing to..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067833)

CT

Clara T.

Director of Development

> "The real-time reporting feature is especially valuable because it allows users to make informed decisions based on..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

BR

Brett R.

Mentor Teacher

> "It requires you to enter and email address just to take you to a login page where the Google client can be accessed. Why..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6707348)

CT

Clara T.

Director of Development

> "I also appreciated how the system presents data visually through charts and graphs, helping complex information become..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

JR

Jaden R.

Physical assistant

> "I noticed that the customization options for dashboards and reports can be somewhat restrictive compared to other..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6739964)

RA

Riya A.

Reporting Analyst

> "It supports day-to-day reporting well and helps turn data into useful insights without overcomplicating the process."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063366)

LD

Laura D.

Client Success Specialist

> "Currently, there is not a viable way to "hide" or archive old metrics or dashboards without deleting them."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689821)

LD

Laura D.

Client Success Specialist

> "The integrations with third-party platforms are seamless, and GROW allows you to transform and filter the data you want..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689821)

BG

Ben G.

Data Analyst

> "API issues prevented business-critical reports from refreshing properly."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

CT

Clara T.

Director of Development

> "Overall, Grow BI improves efficiency, supports better decision-making, and makes data analysis more accessible and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7065475)

JM

Jessica M.

Vice President

> "Our onboarding was rushed."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067738)

LS

Laken S.

Co-Founder and CMO

> "The platform has elevated our decision-making and made data a core part of how we operate."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7061444)

CB

Constance B.

CEO

> "Now we have a product we can’t use and have been forced to pay for… worst business decision I have ever made."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689714)

DV

Derick V.

VP of Finance

> "Great tool to start using dashboarding and improve awareness of key metrics."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

CB

Chelsea B.

CEO

> "The ongoing poor customer service is why we are leaving."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531)

JR

Jaden R.

Physical assistant

> "The Collaborative Insights: Sharing dashboards and insights with my team has improved our collaborative efforts and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6739964)

TJ

Todd J.

Ecommerce Director

> "The onboarding process made us feel like we were on the clock, which is understandable but not ideal for the level of..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6249880)

DV

Derick V.

VP of Finance

> "This solution helped us drive margin improvements."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

MW

Mary W.

Senior Accounting Manager

> "so-so, don't love the limited visual options."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6689815)

JM

Jessica M.

Vice President

> "The connections were easy and there were a lot of ways to customize."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7067738)

CB

Chelsea B.

CEO

> "We are a small business and do not have time for these games."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6660531)

DV

Derick V.

VP of Finance

> "it was easy to customize for our needs."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___7063095)

VR

Verified Reviewer

Probationary Officer

> "The free version doesn't provided much services to users, also the forcasting can also be enhanced."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4812038)

CJ

Casey J.

Account Manager

> "I really like the ability to pull data for customers in the 'needs order' categories, and using the gap reporting to my..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962241)

HD

Haleigh D.

Demand Generation Ops Manager

> "Figuring out how to create data sets takes some time, some of the functions can be clunky."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4943957)

BM

Billy M.

CEO

> "Works great to consolidate disparate data sources and create metrics that make sense."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695367)

GB

Garrett B.

Accountant

> "Data manipulation is weak, converted back to Tableau after I wasn't able to accomplish what I needed."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4944024)

BG

Ben G.

Data Analyst

> "Grow's user interface is excellent for people with low experience in business intelligence and data reporting."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

CD

Christine D.

Purchasing Manager

> "I am not able to view information regarding individual incentive card usage."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941791)

JC

Joe C.

Operations Manager

> "Integration was easy, we utilise connections with our current systems to monitor KPI's and increase resource throughout..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968213)

BS

Brian S.

Mentor

> "How often it fails to properly pull data in a timely manner"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962378)

DP

Diego P.

BI & Data Architech

> "We managed to expose our metrics and reports to users from different departments in an agile and accurate way."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4964330)

JC

Joe C.

Operations Manager

> "sometimes errors occur that don't have much explanation around them which can be hard to figure out"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968213)

CC

Christine C.

Data Analyst

> "Has helped connect Marketing and Sales and Program Management in order to have the whole team thinking holistically..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941751)

KH

Karl H.

Pre-construction Manager

> "We have an internal IT specialist who still comes up with errors in the figures reported for example showing actual at..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641436)

TJ

Todd J.

Ecommerce Director

> "Grow has been a user-friendly and powerful business intelligence (BI) platform, particularly for those seeking a..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6249880)

CJ

Casey J.

Account Manager

> "I feel like the system is a little buggy at times and could be better."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962241)

BR

Ben R.

Facilities Manager

> "I am now able to pull data from multiple web based software services into one singular dashboard which gives me a..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4678402)

SS

Samantha S.

Field marketing specialist

> "The amount I owe for my contracts are not correct"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962136)

TC

Tess C.

Director of Strategy and Operations

> "Easy to understand, incorporate into operations, and share among stakeholders."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6706816)

JC

Joshua C.

District Manager

> "It is not mobile friendly in my opinion for my use."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941731)

FH

Fred H.

CSM

> "Our use case for Grow was reporting a specific metric and it is a good tool for reporting."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4946718)

CM

Cristian M.

Data Analyst

> "Limited types of charts, lack of customization (freedom to manipulate charts)"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641473)

BG

Ben G.

Data Analyst

> "Spinning up a new dashboard or new metrics is very easy."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6695366)

SS

Samantha S.

Field marketing specialist

> "It’s not accurate and it’s hard to use on my iPhone."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962136)

CD

Christine D.

Purchasing Manager

> "I am able to view information about our incentive card usage from a higher level."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941791)

JM

Joshua M.

VP of Sales

> "As a relatively untrained user, most reporting filters are self explanatory, but I have had difficulty with some and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4628908)

VR

Verified Reviewer

Probationary Officer

> "Connectors can be used to connect data and make your dashboard lively."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4812038)

BV

Benjamin V.

VP of Analytics

> "Some connectors are unreliable or hard to use such as LinkedIn Ads where all campaigns need to be manually selected by..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4649421)

TC

Tess C.

Director of Strategy and Operations

> "A staple tool of our team."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6706816)

AA

April A.

Director of Marketing

> "Little support, lack of follow-up, emails sent to former employees that were bounced back and auto-looped into unagreed..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641534)

TB

Tiahna B.

Language Arts Mentor

> "I love seeing data on my students in one place: attendance, average grading turnaround, inactive students, average..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641545)

KD

Kaitlin D.

Director of Marketing Comms

> "Not being able to connect every type of external data sources (like Twitter metrics)"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627505)

DT

Deepali T.

student

> "The architecture is secure and your transaction is conducted securely, the transaction will nearly always be completed..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4568905)

NW

Noah W.

Financial Controller

> "We also have issues with metrics randomly losing connection and then automatically reconnecting."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4650105)

CW

Christian W.

News Editor/Journalist

> "The automated data insights feature allows users to easily visualize and interpret data to make informed decisions."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853)

CT

Colleen T.

Mentor

> "I wish the metrics would update more quicker. When I check the data, it is often times 2 days behind."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4635867)

LC

Lauren C.

Media Director

> "We are able to share real time data with clients while campaigns are running and they can see multiple platforms at one..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4628772)

LD

Lauren D.

Onboarding/Credentialing

> "There are sometimes issues with accessing dashboards when we have several available."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641377)

SN

Seth N.

Director of IT

> "Overall we have had a positive experience but attention has to be given to data visualization or we will be forced to..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4964125)

KH

Karl H.

Pre-construction Manager

> "Ok, struggled with company wide take up due to incorrect figures being reported that more traditional methods would have..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641436)

VG

Vishal G.

Tax Associate

> "The live statistics on the targets and outstanding tasks of the week make it easy to plan ahead"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4968141)

AA

April A.

Director of Marketing

> "Unfortunatley, the sale of value did not live up to its expectations. And the lact of support, customer service, and..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641534)

KS

Kazungu S.

Communications

> "Creates simplicity in data analysis and visualization."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6268520)

CW

Christian W.

News Editor/Journalist

> "The basic package may not be suitable for everyone as it does not include all features."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4493853)

MR

Michael R.

Head of Analytics

> "Flexibility to manipulate data, Transformations are a great idea"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4976610)

CS

Camilo S.

Data Analyst

> "Not able to manage large datasets."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4648933)

Vijay B.

Manager

> "We like how simple it is to connect and explore our data, as well as how it can surface insights for everyone in our..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4619556)

SZ

Stephen Z.

Head of growth

> "It can be difficult for a non-admin to create new dashboards"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4649130)

KS

Kaylie S.

Media Buyer

> "Was no a grow super-user, but enjoyed the visualization of data for me and for teams"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4962013)

RR

Rachel R.

Paid Media Specialist

> "It's sometimes difficult to fix the data connector."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627578)

XP

Xr P.

Systems Administrator

> "Setting up new connections is easy and straightforward, often with detailed guides, if required."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4941888)

AB

Alex B.

Operations Manager

> "he visualisations and dashboards to not always feel intuitive as an infrequent user."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4657626)

HD

Haleigh D.

Demand Generation Ops Manager

> "Perfect for showing KPI performance."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4943957)

GR

Gavin R.

Logistics Broker

> "Sometimes the metrics do not track correctly."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4627479)

SG

Scott G.

Head of Marketing

> "I have nothing to benchmark Grow against, however, I’ve found it a really useful resource for sharing and monitoring..."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641502)

IG

Ian G.

Head of Retail Uk EMEA

> "Connection inconsistent views are very basic"

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4641953)

SM

Susan M.

Woodshop Engineer

> "I like the ease of use and I like the variety of information it can present."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___6252076)

JM

Juliann M.

Lead

> "I don't like how its hard to view the individual comments."

[See full review](https://www.capterra.com/p/136247/Grow/#Capterra___4634032)

[View Reviews](https://www.capterra.com/p/136247/Grow/reviews/)

Becky D.

owner

> "Anytime I am looking to run a specific report and I am unsure where to find the numbers they have been extremely helpful and..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7096868)

JS

Jake S.

Technical Operations Manager

> "My finance team relies on it and the only times it lets them down, it's an issue with shopify, not Better Reports."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6803957)

DL

Danielle L.

Store Manager and Division Trainer

> "It's my go to for so many things that I have to do as a manager. When I help new managers, I make all of their custom reports..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6827905)

DL

Danielle L.

Store Manager and Division Trainer

> "It's difficult to make your own reports, sometimes, not because of anything Better Reports is doing!"

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6827905)

MW

Mitch W.

Senior Director of Ecommerce

> "Better Reports effortlessly addresses any gaps in your Shopify data, providing an extensive catalog of ready-to-use reports..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6405043)

JS

Jake S.

Technical Operations Manager

> "Some items could maybe be a bit clearer, but honestly like most people I don't always read things thoroughly and submit a..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6803957)

MA

Marcela A.

DTC E-commerce Retail Inventory Control Supervisor

> "It has helped me track sales, inventory, and refunds more accurately than Shopify’s native tools."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7017984)

CR

Cody R.

Shopkeeper

> "I am unable to report on an cons at this time. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6830087)

AA

Aaron A.

Director of IT

> "The solution is robust and scalable, as they have price tiers that are dependent on what Shopify license you have. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6827830)

VR

Verified Reviewer

CIO

> "Shopify's data can be hard to parse sometimes."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6652101)

NC

Nick C.

Director

> "Better Reports enables us to get any data out of Shopify easily, on a schedule if wished. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7006473)

FY

Facil Y.

IT Product Owner

> "Sometimes building a report is very difficult due to differences in the naming or mapping of attributes that Shopify uses vs..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6052253)

ZT

Zach T.

Head of Retail Operations and Tech

> "Platform itself has a slight learning curve but is extremely robust and can be used by both beginners and advanced users..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7091067)

RP

Roberto P.

Head of Operations

> "The interface is clunky and a bit complex."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6796950)

MA

Marcela A.

DTC E-commerce Retail Inventory Control Supervisor

> "I can automate reports to send directly to my inbox or team, which keeps everyone aligned."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7017984)

FY

Facil Y.

IT Product Owner

> "This is mostly my fault for not learning this tool as well as I should and knowing what data sets are in each system fully."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6052253)

KG

Kate G.

Director

> "The Better Reports team is incredibly responsive and impressively capable and creative at compiling and creating the reports..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6819973)

JF

Jack F.

Finance Manager

> "The user interface is fairly basic and lacks features such as a 'refresh', 'undo' button which would be useful when building..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3592746)

BA

Bryan A.

Marketing

> "The data we have been able to extract has been critical to making informed decisions."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7107872)

AC

Agathe C.

Senior Merchandising Manager

> "Hiding the pre-set reports if they are not useful."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6191365)

MW

Mitch W.

Senior Director of Ecommerce

> "Custom report creation is also straightforward, and their exceptional support team is always available to assist or even..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6405043)

RB

Robert B.

President

> "Our 2nd storefront is too low sales to justify installing the app."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3986528)

JS

Jake S.

Technical Operations Manager

> "Seriously- the product is great and makes extracting data from shopify much easier, but the support team is the shining..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6803957)

JA

Jeannie A.

Chief Operating Officer

> "I often export to excel so that I can pivot and visualize the data the best way (which can be frustrating when I realize I..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3198498)

SL

Shane L.

E-Commerce Management

> "It offers far more flexibility than Shopify’s built-in reporting tools, making it easy to pivot and aggregate data."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6707095)

AF

Annike F.

Finance Planner

> "Naming conventions sometimes confusingLayout of metrics a bit confusing"

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___4126253)

CB

Chris B.

Owner

> "They are always quick to respond and continually make changes to a custom report if needed."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7048603)

CM

Cody M.

Co-Founder

> "The visual reports (bars, graphs, etc.) are lacking and so the vast majority of the reports we use are purely numbers based."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2946010)

WB

Will B.

Founder

> "For small business owners who enjoy data analytics but don't have the time and/or resources to set up a proper data..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6773860)

Angie A.

Owner

> "Anyway, their customer service is spot-on."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___4709720)

LC

Lauren C.

CFO

> "Anytime i need something custom that i can't figure out myself, the better reports team is able to help me with my issue in..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6338242)

WS

Whitney S.

Owner

> "The only negative I can think of is that if you're not already familiar with PivotTables, Tableau, and other similar tools,..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3504428)

VR

Verified Reviewer

Director of Business Transformation

> "I always get the support I need, and they go the extra mile to resolve my requests. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7080443)

MB

Megan B.

Director of Operations

> "I find building my own reports to not be as straightforward/intuitive as other things about Shopify."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3452466)

VR

Verified Reviewer

Director of Business Transformation

> "I always get the support I need, and they go the extra mile to resolve my requests."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7080443)

RT

Robert T.

Accountant

> "Appearance and filtering options are a little clunky."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2991490)

Lisa K.

Accounting

> "All the departments that interact with Shopify use the reports and it has worked very well for the company. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6871013)

JA

Jeannie A.

Chief Operating Officer

> "Data visualization is a bit lack-luster."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3198498)

KG

Kate G.

Director

> "They save you lots of time and are always willing to problem solve and tweak reports to get them just right."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6819973)

ED

Ellie D.

Founder

> "I have nothing to add that I don't like."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3773553)

JR

JOSEPH R.

CFO

> "Very easy, quick and thorough. Whenever we need a new report or a report with new tags, classifications or sorting, the..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___6531201)

BG

Brandy G.

CEO

> "Some of the reports aren’t as easy to create on your own."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___3123254)

NL

Naomi L.

Executive

> "Custom fields are an amazing feature - they were able to create custom fields for me at various levels of the data that..."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___4825937)

CM

Cody M.

Co-Founder

> "The reports builder is slightly confusing."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2946010)

Becky D.

owner

> "Easy to use, helpful if you are not naturally strong at analyzing your numbers."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7096868)

SW

Spenser W.

CX Director

> "The lack of flexibility."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2993987)

NC

Nick C.

Director

> "It finds data I didn't know Shopify contained. But most of all, their support team are exceptional. "

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___7006473)

SW

Spenser W.

CX Director

> "Very difficult to use as a new user."

[See full review](https://www.capterra.com/p/228181/Better-Reports/#Capterra___2993987)

[View Reviews](https://www.capterra.com/p/228181/Better-Reports/reviews/)

## User interface

[Grow](https://www.capterra.com/p/136247/Grow/)

4.44 (401)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)

4.93 (167)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Ad hoc Query

120

Important

Grow

Top features

33/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/136247/Grow/#features)

Better Reports

20/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/228181/Better-Reports/#features)

### Recognition

Grow is recognized as a top-rated tool in 4 Capterra Shortlist reports

Better Reports

Best Value ReportingSoftware (2026) 

Best Value ReportingSoftware (2025) 

Best Value ReportingSoftware (2024) 

Best Value ReportingSoftware (2023) 

Best Value ReportingSoftware (2022) 

### Deployment & support

Grow

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Better Reports

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Grow

-   By Epicor Software
-   Located in United States
-   Founded in 1996

Better Reports

-   By Better Reports
-   Located in Australia
-   Founded in

## Popular Comparisons

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (401)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,879)](https://www.capterra.com/p/176586/Power-BI/reviews/)

Contact vendor for pricing

Price

$10/month

4.2

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/136247-176586/Grow-vs-Power-BI)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,879)](https://www.capterra.com/p/176586/Power-BI/reviews/)

$19.9/month

Price

$10/month

4.8

Features

4.5

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/176586-228181/Power-BI-vs-Better-Reports)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (401)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.2

Features

4.6

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/136247-177042/Grow-vs-Google-Analytics)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

$19.9/month

Price

Contact vendor for pricing

4.8

Features

4.6

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/177042-228181/Google-Analytics-vs-Better-Reports)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (401)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

Contact vendor for pricing

Price

$15/month

4.2

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/136247-208764/Grow-vs-Tableau)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

$19.9/month

Price

$15/month

4.8

Features

4.5

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/208764-228181/Tableau-vs-Better-Reports)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (401)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Jira](https://www.capterra.com/p/19319/JIRA/)[4.45 (15,367)](https://www.capterra.com/p/19319/JIRA/reviews/)

Contact vendor for pricing

Price

$7.91/month

4.2

Features

4.4

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/19319-136247/JIRA-vs-Grow)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

$19.9/month

Price

Contact vendor for pricing

4.8

Features

4.3

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/190616-228181/Data-Studio-vs-Better-Reports)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (401)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.2

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-136247/Domo-vs-Grow)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/)

$19.9/month

Price

$24/month

4.8

Features

4.5

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/180418-228181/Reportei-vs-Better-Reports)

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (401)](https://www.capterra.com/p/136247/Grow/reviews/)

vs

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Contact vendor for pricing

Price

$30/month

4.2

Features

4.3

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-136247/Zoho-Analytics-vs-Grow)

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/)

$19.9/month

Price

Contact vendor for pricing

4.8

Features

4.3

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-228181/Domo-vs-Better-Reports)