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HubSpot CRM vs Lead Gen & CRM (formerly SharpSpring): Which is a better fit?

Updated on January 13th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,552 reviews from CRM users.
% Fit
Feature ratings
Contact Management
4.5
Sales Pipeline Management
4.4
Lead Management
4.4
Reminders
4.4
Customizable Fields
4.1
% Fit
Not enough reviews
Feature ratings
Contact Management
4.8
Sales Pipeline Management
4.7
Lead Management
4.7
Reminders
4.7
Customizable Fields
5.0
User satisfaction
4.5
User reviews4,293
Ease of use
4.4
Functionality
4.4
Value for money
4.3
Customer support
4.4
4.6
User reviews765
Ease of use
4.3
Functionality
4.4
Value for money
4.6
Customer support
4.6
Price starts from
/user
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

The HubSpot CRM is built for growing teams. Today, over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Constant Contact's Lead Gen & CRM platform helps small B2B businesses get more leads, close faster and focus on what drives results with a unified marketing and sales platform.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Monica V
General Manager
4.0

Monica: My name is Monica and I am an administrative and operations manager. Our company consists of 12 people and I would give HubSpot a 4-star rating. We were using Salesforce and the way it was described by my management was as an glorified database. Apparently, we did need support for every step that we needed to follow and support wasn't great, so it just took a lot of work to get simple tasks done. Yeah. I chose HubSpot myself actually. I did some research and I wanted a platform where I could have all of my activities in one place. So not only I have the CRM software, I can also distribute our newsletter and I can also get reports on the activity that I get with my customers and contacts. So initially, I tried it because it was a free platform that offered very sophisticated tools. And I ended up staying with it just because I can have everything in one place, even manage my social media accounts. At first, getting started with HubSpot was very easy. It is very intuitive. It is very well-designed. Later on, I did have some questions. I didn't have the time necessarily to explore the more complex tools, so I did reach out to the sales team. To be honest, it took some time to get an appointment. I got canceled three times so that wasn't great. But the software and the design itself is pretty good where I was able to set it up myself. I would say, if you want to try HubSpot, to watch some videos about all the capabilities. There is even a very short project-oriented course available online. I believe that it's on Coursera. That is very useful. They guide you through every step of the way and they show all the many different free tools that are available which is great because they're not pushing a sale. They are rather just teaching you how to use the software. And yeah, just watch a bunch of videos and do spend some time exploring the many available tools.

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Josh A
CMO
5.0

Josh A.: My name is Josh. I'm the founder and CMO, and I give SharpSpring a five out of five. If you want more reviews like this, you can click below. Prior to using SharpSpring. I was using a few different tools. I was using Pardot, Pipedrive, ActiveCampaign and MailChimp. The reason that I was looking to change solutions is because those solutions... Well, it depends on the solution. For Pardot, it wasn't really easy to use. It required more of a professional kind of Pardot expert, and we didn't always have one around. For Pipedrive, it was more of a CRM, so it wasn't really a fully functional marketing or sales automation software. It really just kind of kept track of your leads. With ActiveCampaign, I felt like their tool's on a good track, but not nearly as refined as what I later found with SharpSpring. Soon as I saw SharpSpring, I realized there was a lot more functionality and capability and that it was more refined than ActiveCampaign. And the last one that I would explain would be MailChimp, and MailChimp really worked well as a good email marketing tool, but it wasn't a holistic kind of complete marketing and sales automation tool. So those are the reasons, those are the tools that I use prior to SharpSpring. The reason I chose to use SharpSpring and [inaudible 00:01:21] SharpSpring is because it's so robust. I feel like the team at SharpSpring does a good job of continually adding new features, and plus, they have a very solid base, a good foundation of features already in place. It allows us to do both marketing and sales automation, all in one software, which is a huge convenience. I don't have to worry about connecting different pieces of software. For the most part, it all works together in one tool. And it's very affordable, knowing that you get all those different tools in one place as well. If there's a capability that it doesn't have, then it works really well with APR so you can, you can kind of make up a gap for anything that you don't find built-in to SharpSpring by default, which makes it just a very robust and powerful tool. Yeah. SharpSpring, as far as integration goes, was very easy to integrate and stand up. That part was really quick. I would say there's a little bit of a challenge in just being able to customize the software. And it's probably a challenge to customize and integrate software in general, when you're dealing with any sales and marketing automation tool; every company has very specific needs. I know quite a few companies that actually use SharpSpring, so I've been able to see this firsthand. But everyone has different needs and different capabilities, so getting it just right takes a lot of work and a lot of refinements. I think it's important for companies to know that from the start. What I will say is the SharpSpring does a really good job of giving you options and flexibility in their solution set so that you can make sure that everything gets set up to the way that you like. It just may take a little while to get there as you're figuring out exactly how to harness their tools and harness their setup options, to get it set up exactly how your organization wants. When someone is considering to look to integrate SharpSpring or to choose a similar like sales and marketing automation tool, there's a few things that I'd recommend. Foremost is, I would recommend creating a very clear set of use cases. For me, a use case is just how you're going to use the software, so if you can come up with all of the core reasons that you're going to be able to use the software and want to use a software, define those at the very beginning before you even start your search. So that makes your search a lot easier; if you're asking questions, you'll know what to ask. You'll know what are must haves, what are not. And then as you are getting sold on the software or going through the sales process, you can ask to make sure that all those things can be accomplished with the software and what type of time and cost to expect with a software. Now with SharpSpring, for the most part, everything is built into the same price. There's no major ad-ons, so that's a huge advantage, but in general, it's just nice to know what exactly it is that you really need in your software and for your solution before you get into the sales process.

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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Activity Dashboard
207
Important
Alerts/Notifications
388
Important

HubSpot CRM

Top Features
33/37
  • Customer Journey Mapping
  • Data Security
  • Lead Scoring
  • Multi-Channel Communication
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Calendar Management
  • Campaign Management
  • Contact Management
  • Customizable Fields
  • Customizable Reports
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Templates
  • Forecasting
  • Interaction Tracking
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Mobile Access
  • Quotes/Estimates
  • Referral Tracking
  • Reminders
  • Reporting/Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Segmentation
  • Task Management
  • Territory Management
  • Third-Party Integrations
  • Workflow Management
See All features
Hide CRM Software Features -

Lead Gen & CRM (formerly SharpSpring)

26/37
Show CRM Software Features +

Lead Gen & CRM (formerly SharpSpring)

HubSpot CRM
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Lead Gen & CRM (formerly SharpSpring)
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
HubSpot CRM
  • By HubSpot
  • Located in United States
  • Founded in 2012
Lead Gen & CRM (formerly SharpSpring)
  • By Constant Contact
  • Located in United States
  • Founded in 1998
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