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MPZMail vs EmailOctopus: Which is a better fit?

Updated on January 22nd, 2025
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Summary
Key features rated by users
Features selected based on 14,303 reviews from Email Marketing users.
% Fit
Missing features
Feature ratings
Email Campaign Management
NA
Campaign Scheduling
NA
Customizable Branding
NA
Activity Dashboard
NA
Mobile Optimization
NA
% Fit
High performer
Feature ratings
Email Campaign Management
4.8
Campaign Scheduling
4.8
Customizable Branding
4.6
Activity Dashboard
4.8
Mobile Optimization
4.7
User satisfaction
4.6
User reviews78
Ease of use
4.7
Functionality
4.0
Value for money
4.1
Customer support
4.4
4.8
User reviews528
Ease of use
4.7
Functionality
4.5
Value for money
4.8
Customer support
4.8
Price starts from
--
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Email marketing tool that assists small to large sized firms with email design, campaign management and analytics.

Trusted by over 89,000 organisations and businesses to send over 41.5 billion emails.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
video-2290d9c4-3c16-4eaa-0061-08db5345078d
David L
CEO
5.0

David L.: Hi, I'm David. I am a podcast host and newsletter founder. I work for Echo Fox Media. We're a team of two, it's me and my girlfriend. As far as the rating for EmailOctopus, I would give it a five out of five. So before, I was using MailChimp. The main issues that I had with that was mostly just the price because I was expanding my subscriber account, and the more emails that you have to send out, the more they charge. And so I started looking in to see what other newsletter services were out there that were a little bit more on the budget friendly side, and I saw that EmailOctopus across the board from everything that I'd seen online was the cheapest one. I mean, it's free up for to I think like 10,000 or something like that. So the main issue that I had was price. EmailOctopus definitely came through for me on that one. So one of the big reasons why I chose EmailOctopus was that I saw a lot of people that I'm friends with on Twitter using it. Because for me, social validation is a big thing. If I see other people that are podcast hosts, other newsletter writers that are using it, to me, that shows me that it's pretty legit. Like I mentioned before, price was a big thing, but just seeing that other people were using it and having good experiences, I never really saw anyone make any complaints or have any issues with it. So for me, it was a pretty straightforward decision. Yeah, so getting started with EmailOctopus was pretty good. At first it took a little bit to get my contacts transferred over and some of my campaigns, getting that imported. It was pretty easy, but just took a little bit of figuring out because obviously it's a new platform. But once I had everything imported, it didn't really take too long to figure out how to navigate around the new platform. It's pretty simple. They have the automations, they have the campaigns, they have your contacts list. It is pretty similar to what I've been used to with MailChimp before. So I mean, it takes a little bit of getting used to, but nothing too crazy. Yeah. Yeah, so for anyone else who might be thinking about using EmailOctopus, I would say definitely go for it especially if you're more on a budget, because like I had mentioned before, once you start building up your subscriber account, it can get pretty spendy with sending things out. Another piece of advice that I would give for joining is just make sure that you spend time to get to know the platform. Like I mentioned before, it's pretty straightforward, but you'd want to know the ins and outs, like getting to know how their campaigns work, their automations for sending out welcome emails, because that's a big thing for making sure that you're retaining your followers, is spending time to make sure your automations are good. So just really get to know the platform. Also, use some of the resources that they have because I've been taking advantage of... I forget the name of it, but there's a database that they have a partnership with so that you can reach out to other newsletters that use EmailOctopus that might be in a similar category. For me, mine is on History, so I actually use that to find a couple other history newsletters that I did ad exchanges with. So I would say also take advantage of the resources that they offer you.

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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

MPZMail

14/44
  • Activity Dashboard
  • AI Content Creation
  • API
  • Campaign Analytics
  • Campaign Scheduling
  • Click Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Email Campaign Management
  • Email Sequences
  • Email Tracking
  • Engagement Tracking
  • GDPR Compliance
  • HTML Editor
  • Landing Pages/Web Forms
  • Lead Capture
  • Mobile Optimization
  • Multi-Channel Marketing
  • Multi-Language
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • Real-Time Analytics
  • ROI Tracking
  • Third-Party Integrations
  • A/B Testing
  • Autoresponders
  • CAN-SPAM Compliance
  • Contact Management
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Actions
  • Image Library
  • List Management
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

EmailOctopus

Top Features
36/44
Show Email Marketing Software Features +

MPZMail

--

EmailOctopus

  • Best Value Email Marketing
    Software (2023)
MPZMail
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
EmailOctopus
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
MPZMail
  • By MPZMail
  • Located in United Kingdom
  • Founded in 2006
EmailOctopus
  • By EmailOctopus
  • Located in United Kingdom
  • Founded in 2015
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