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MPZMail vs Klaviyo: Which is a better fit?

Updated on December 5th, 2024
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Summary
Key features rated by users
Features selected based on 13,469 reviews from Email Marketing users.
% Fit
Missing features
Feature ratings
Email Campaign Management
NA
Campaign Scheduling
NA
Customizable Branding
NA
Mobile Optimization
NA
Activity Dashboard
NA
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.7
Campaign Scheduling
4.8
Customizable Branding
4.4
Mobile Optimization
4.5
Activity Dashboard
4.0
User satisfaction
4.6
User reviews77
Ease of use
4.7
Functionality
4.0
Value for money
4.0
Customer support
4.4
4.6
User reviews459
Ease of use
4.4
Functionality
4.6
Value for money
4.3
Customer support
4.3
Price starts from
--
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Email marketing tool that assists small to large sized firms with email design, campaign management and analytics.

Klaviyo serves businesses of all sizes with a DTC presence through seamless integrations with Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and hundreds more.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
Steve R
Marketing Manager
5.0

Steve: My name's Steve, I'm the marketing manager at Base London footwear company. And I'm giving Klaviyo five stars. Before Klaviyo, we were using Mailchimp. It was okay to begin with, but we found we outgrew it. The functionality that we needed wasn't quite there for the customer data platform perspective. Also, the editing of the templates was a little bit rudimentary. Good platform, but we just needed to scale up. The reasons we went for Klaviyo. It had great integrations with Magento, which we were with at the time. We're now with Shopify, even better integrations with that. It had very flexible pricing model. It had an incredibly easy to use drag and drop editor. And it was especially good at editing for mobile first. But yeah, it just had a lot of features. And like I said, the price, the scaling price, made it easy to get on board with and then grow with as time goes on. It was incredibly easy to onboard Klaviyo. They have very detailed help articles on how to transition from something like Mailchimp, which I think a lot of people do. So importing all the customer data was very simple. Then I believe it was just a bit of code I think to add to Magento. On Shopify, it's even easier. I think that there's a Shopify plugin for it. So there wasn't really any dev work needed. I think it was all done in-house. First of all, Klaviyo is an incredible platform regardless of your business size, whether you are a small, medium business or an enterprise level. The flexible pricing makes it incredibly easy to start. It's very intuitive. There's a huge amount of features, that I don't even use yet. But as far as scheduling campaigns and stuff and building templates, pop-ups, managing your customer data, it's all there. And one of the best things about them is that they continually innovate and they seem to bring new features for no extra cost all the time. One thing I would say be careful of is as they introduce SMS, it is very easy to go over your usage, so be careful of that. But again, if you get bumped up automatically to another pricing level, you can just knock it down again the next month. So it is very flexible, very easy to use and I thoroughly recommend it.

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User interface
136583 video thumbnail}
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5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

MPZMail

14/44
  • Activity Dashboard
  • AI Content Creation
  • API
  • Campaign Analytics
  • Campaign Scheduling
  • Click Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Email Campaign Management
  • Email Sequences
  • Email Tracking
  • Engagement Tracking
  • GDPR Compliance
  • HTML Editor
  • Landing Pages/Web Forms
  • Lead Capture
  • Mobile Optimization
  • Multi-Channel Marketing
  • Multi-Language
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • Real-Time Analytics
  • ROI Tracking
  • Third-Party Integrations
  • A/B Testing
  • Autoresponders
  • CAN-SPAM Compliance
  • Contact Management
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Actions
  • Image Library
  • List Management
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

Klaviyo

Top Features
36/44
Show Email Marketing Software Features +
MPZMail
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Klaviyo
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
MPZMail
  • By MPZMail
  • Located in United Kingdom
  • Founded in 2006
Klaviyo
  • By Klaviyo
  • Located in United States
  • Founded in 2012
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