# Compare MailerLite vs Buttondown 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare MailerLite and Buttondown based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/136603-10008721/MailerLite-vs-Buttondown

---

# MailerLite vs Buttondown Features and Cost Comparison

Last updated March 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MailerLiteButtondown2/4 selected

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.8 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

[## MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Starting Price

$10.00/month

Value-for-Money

4.7

Functionality

4.5

Ease of Use

4.6

Customer Service

4.8

Reviews Sentiment

Based on [2,259 reviews](#user-reviews)

Positive

2,166

Neutral

49

Negative

44

[## Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.8 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.6

Functionality

4.6

Ease of Use

4.5

Customer Service

4.9

Reviews Sentiment

Based on [114 reviews](#user-reviews)

Positive

108

Neutral

6

Negative

0

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## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 14,205 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

84%Fit

High performer

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.7

Newsletter Management

4.6

Email Tracking

4.7

Customizable Branding

4.7

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

\--

User satisfaction

User satisfaction

4.7

User reviews[2,259](https://www.capterra.com/p/136603/MailerLite/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.7

Customer support

4.8

User satisfaction

4.8

User reviews[114](https://www.capterra.com/p/10008721/Buttondown/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.6

Customer support

4.9

Price starts from

Price starts from

$10Per User, Per Month

-   Free version
-   Free trial

Price starts from

$9Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

Best for

Businesses and organizations who don't want to spend all day dealing with yet another tool. Thousands of businesses trust us because we're easy and reliable.

## User reviews

Pros & cons

LE

Leslie E.

Owner

> "I love that I can schedule campaigns, automate message and product delivery, integrate with other tools that I use, and see my analytics easily. And every..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006628)

MS

Martina S.

VP

> "Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293)

KW

Kate W.

Office Manager

> "Really pleased with this as a free/cheap option while we grow our mailing list and can see ourselves using it even as we grow to the next levels."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7121561)

VR

Verified Reviewer

Directora

> "I signed up for the service, carried out only 2 campaign sends, and before even completing a week, my account was closed."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456)

Katherine H.

Owner

> "I really like MailerLite's templates, which make it easy to keep consistent branding across every newsletter and campaign I send."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229)

AP

Ansuya P.

Director

> "Although my initial experience of using the platform and setting up my emails and automations was good, I wasn't even able to send my first email campaign..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6842640)

Jamie A.

Community Manager

> "From onboarding emails to tiered automations and Stripe-triggered sequences, it keeps our ecosystem organized without the clunkiness or overwhelm of some..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

Katherine H.

Owner

> "I previously used ConvertKit for my mailing needs, but was tired of paying a fortune for features I rarely ever use."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229)

SD

Shelby D.

Owner

> "Seriously, from the Tenor GIF gallery for adding GIFs to emails, to their landing page/website design tools, to their new eCommerce tools, I find this to..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

VR

Verified Reviewer

Directora

> "For anyone considering this platform: you may pay, barely use the service, and still lose all your money with no possibility of a refund."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456)

Jamie A.

Community Manager

> "We use it with Make automations and we get notified immediately if there is an issue, and in a couple of clicks we are back to making money."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

JN

Jason N.

Communications Consultant

> "The editor is very challenging to work with on Mobile, with chunky overlays that make editing very challenging. But it works in a pinch."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7001101)

AK

Amber K.

Author

> "I loved how much of it was able to be modded so that my emails could be totally unique. Once I figured out how to use it, I was able to create so many..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487)

MH

Manuel H.

Web Admin

> "For example, the preferences center, there is an email that I can't customize and as my public speaks Spanish it's a big cons."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009641)

TR

Tanya R.

Creative Director

> "Their free plan offers a fantastic range of features, including automations so it’s very useful for creating a sales funnel and delivering free ebooks if..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884)

LM

Laetitia M.

OBM

> "I sometimes find that when I don’t use the account for a long time, it can be a bit confusing to recover access or remember all the settings."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009964)

MS

Martina S.

VP

> "It feels practical rather than overbuilt, which makes it a good fit for day to day email marketing, especially if you want something reliable that doesn’t..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293)

JW

Joi W.

Online Coach

> "Updating my account when they changed something in their system wasn’t easy. And when I needed help I couldn’t chat with anyone live due to the plan I had."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7021373)

Mukul S.

UI UX designer

> "It makes creating campaigns and automations very smooth, even for complex workflows."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7054273)

MH

Michael H.

Keeper of Technical Sanity

> "THIS is my ONLY complaint with MailerLite. And it is a small thing. Plus there is a workaround using CSS but they don't document how.)"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017529)

DP

Deida P.

Founder

> "It also has a user-friendly platform that allows for your content to look professional and accessible. Plus, they have an excellent customer support..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7023157)

JC

Jacqueline C.

Brand Designer

> "Now as the years go on so many of the options that were great are now gone. If you want customer service you have to be paying customers and all the..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623737)

PP

Pablo P.

Especilist in Institutional Culture

> "The spam filtering as many or all others plataform is always a problem that concerns those who thrive into the self education industry or any other..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393)

MK

Marlo K.

Owner

> "The only challenge I faced was a little bit of trouble with domain authentication, which took some back-and-forth to resolve."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006979)

IRA

Imogen R. A.

Digital Marketing Specialist

> "We employed it to very quickly develop promotional newsletters in order to increase client visibility on relatively short notice and without becoming..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6806801)

LaMP

Lucía M. P.

Founder, Publisher, and Chief Editor

> "The web tools sometimes barely work, and the simplest integrations (an email web form??)"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7000673)

EL

Elke L.

Owner

> "The interface is clean and intuitive, automations are easy to set up, and I love how smooth the email builder works. Whether I’m creating weekly..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180)

BB

Bethel B.

Marketing Director

> "I'm not familiar with code language so I wish there was more guidance for beginners or people who don't have a lot of web design experience."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002713)

EZ

Emilija Z.

Communications specialist

> "MailerLite is like the Swiss Army knife of email marketing - but way less intimidating. Whether you're a small business owner or a creative genius (or..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6773255)

AL

Ashley L.

Owner

> "I found the email design tool to be limited, reducing the ability to make aesthetic emails like some of their competitors."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6343066)

VR

Verified Reviewer

Publicity Officer

> "I had no trouble setting it up, loading a list, designing an email and sending it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7047414)

AK

Amber K.

Author

> "My friend has a couple domain names and she let me borrow one, but it rejected when we tried to get it approved."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487)

MV

Matteo V.

Admin

> "It has helped me streamline my email marketing, save time, and achieve better engagement with my subscribers."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002367)

NA

Nirv A.

Doctor

> "The cost of the service is far too high when compared to the relatively low number of subscribers, I would recommend it to be less."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005945)

SC

Sam C.

Owner

> "Helpful tutorial type options to show you how to maximize campaigns and build campaigns."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7040623)

SI

Stanislav I.

Marketing

> "automations, missing products in refund carts, can't remove old integrated Shop"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6620925)

NM

Natalie M.

Founder Product Designer

> "I could set up my audiences and build a nice landing page, the free trial allows to explore the various features."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6638910)

RK

Ryan K.

Marketing Manager

> "The lack of control over elements in the designer can be a bit of a limitation to building amazing emails."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6466084)

SD

Shelby D.

Owner

> "It's just so dang easy to segment my audience, email my campaigns, set up automations, and add my branding to all of it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

EL

Elke L.

Owner

> "I’ve used several email platforms, but most were either clunky, overpriced, or overly complicated."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180)

GMG

Gian Marco G.

Membership Director

> "Good functionalities to manage subscribers and create emails from templates."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320)

GS

Gabrielė S.

Head of Marketing

> "Sometimes it's difficult to find the "Back" or "Exit" button to exit from a specific window."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014040)

AR

Alexis R.

Admin

> "It’s great for new users and a solid starting point for learning automations."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7117120)

RG

Rob G.

Founder

> "I had my first issue connecting a subdomain, which is intimidating for a person like me who is not overly technical."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887679)

VR

Verified Reviewer

Product Manager

> "I was able to set up an almost exact copy of our HTML email template using drag & drop tools from MailerLite."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6432172)

VR

Verified Reviewer

Owner

> "The confirmation process of my business website was not so easy for me as a non guy with low technical skills."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838383)

KC

Kelly C.

Author

> "I've been using MailerLite for several years now and haven't had any problems. When I locked myself out with 2FA, customer service was quick to help get..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7010517)

KK

Kristin K.

Technical Administrator

> "I don't particularily like that you have to use the blocks to add images and other visual content to your campaign. "

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623130)

AR

Annija R.

Marketing project coordinator

> "It has easy built in email blocks, it makes email crating easy. If I have some issues, help teams too solve them."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7010387)

LB

Lindsay B.

Social Media Manager

> "However, the automation features give me a horrible time."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7082843)

Elizabeth A.

Mental Health Coach

> "They integrate with all my other platforms. And now they have the capability to sell digital products!"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014391)

AB

Aidas B.

CEO

> "It does not matter if you paid for a year."

[See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528)

Jamie A.

Community Manager

> "It plays well with Stripe, our forms, and our client journey mapping."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

MM

Monique M.

Everything. Author, programer, creative designer, etc.

> "The payment and plan options are not very intuitive."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006689)

JS

Jeanne S.

Author

> "I anticipate using it to build my reader members and in future book launch campaigns."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7007678)

GMG

Gian Marco G.

Membership Director

> "Email preparation UI is a bit clunky."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320)

SD

Shelby D.

Owner

> "Outstanding customer support, great documentation for the most part, lots of integrations, easy-to-use tools and systems..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

Wendy C.

Founder Transition Mentor

> "I was creating a new account on a new platform, and my current subscription would not automatically transfer."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6617043)

HB

Horacio B.

CEO

> "Always excellent, we started with an integrated engineering smart farming project, whose final link is cattle beef selling in our own selling point."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6641454)

Ali K.

Website Designer

> "Their approval system is a bit poor and time consuming when we use a new profile for a brand new business. And their new interface and old interface made..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___4919292)

GM

Gordon M.

Owner

> "Very positive, I found the initially set up very easy, I did have a problem authenticating the DNS settings (my lack of understanding being the problem),..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887230)

TP

Tatiana P.

teacher

> "For instance I cannot select the whole text, but only a single block (a single paragraph)."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6616038)

SL

Sandy L.

Owner

> "I really enjoy the intuitive workflows and how easy it is to build campaigns. When I did need support, the helpdesk was very responsive and solved my..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7015628)

DS

Dave S.

Business Manager

> "I was having issues with MailChimp not sending emails to everyone on my list."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910)

Chris L.

Operations

> "I was searching for a simple ESP with easy to use automation that was affordable. and Mailerlite fit the bill."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7100062)

MN

Mahtab N.

Author of Books for Young Readers

> "The new Mailerlite version is a bit pricey."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002592)

DS

Dave S.

Business Manager

> "I like the simplicity and the AI text creator help that is integrated into the editor."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910)

LW

Lynne W.

Owner

> "I still have issues with creating a good site that flows into automation."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005558)

ER

Eric R.

CEO

> "It’s not the most advanced platform on the market, but it balances cost, usability, and core features really well."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005784)

SG

Shella G.

Marketing Consultant

> "Another problem I sometimes have is that the formatting bar disappears and I can't get it back."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6577302)

PP

Pablo P.

Especilist in Institutional Culture

> "I would say it is an excellent plataform to use, friendly, intuitiv, easy and fast. When you are already familiarized with the tools and hundreds of..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393)

TR

Tanya R.

Creative Director

> "The design capabilities aren’t the greatest and the interface is a little clunky until you get used to it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884)

TW

Tiina W.

Founder

> "It allows you to start for a very low investment and grows with you."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7004534)

ZB

Zanny B.

Coach Creator and Mindset Coach

> "Not much functions and can be very stressful at times to get done as not much support on the free plan."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6593458)

NH

Neisi H.

Author

> "User friendliness is a 10 out of 10. And free up to 1000 subscribers for my newsletter was unbeatable."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7018062)

AB

Aidas B.

CEO

> "YOU WILL NOT GET A REFUND."

[See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528)

NT

Nevena T.

Seo

> "MailerLite offers excellent value for money, especially for small businesses or individuals starting out with email marketing."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7016891)

DG

Derek G.

Owner

> "MailerLite had issues with email bounces which led us to explore alternative solutions"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6771247)

DC

Debbie C.

Owner

> "I have been able to effectively communicate with my target audience and drive engagement with my email campaigns."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6513133)

JL

Jacquelyn L.

Partner

> "Sometimes the platform runs a little slow."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002770)

[View Reviews](https://www.capterra.com/p/136603/MailerLite/reviews/)

KM

Kolawole M.

Engineering Writer

> "The tool job is to help you craft emails and send them, it does it best."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818969)

AK

Alexander K.

CEO and Founder

> "So it might be a cookie-setting issue or so, not sure. And there was incidence in August where emails were stuck in the "Draft" status and I didn’t..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___7003084)

SN

Steph N.

Freelance Editor and Writer

> "I've just begun to build my email list, and Buttondown makes it incredibly easy to add subscribers, prepare, and send each "campaign.""

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6308381)

SN

Steph N.

Freelance Editor and Writer

> "I would like a way to select fonts and a means of centering the text, but, so far, I haven't discovered how to do so."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6308381)

DR

David R.

Towering Figure

> "The interface is beautiful and IT WORKS, the free analytics provided are just what I want, and the personal service is unmatched."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068)

SK

Scott K.

Owner, Engineer

> "One of the only things I've found missing so far is that I'd like an option to go back and schedule posts that were published before setting up..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5025276)

ES

Ezra S.

Creator

> "The default templates and options are appropriate for most basic newsletters, and I was up and running in no time."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6405352)

BL

Ben L.

Writer

> "It doesn’t look like I’m able to use any analytics software."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818711)

MC

Mags C.

Writer

> "I’ve been using Buttondown to write and distribute a personal newsletter — I take paid subscriptions, but it’s essentially a small-scale, stand-alone..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5080566)

CV

Cristiano V.

Director

> "There are same function that still need to be better implemented, I do not like that I can only dived the list in paid and free, and that on the list..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4934503)

EB

Eivind B.

Consultant

> "For people looking for a straight forward way to communicate with their audience, I think Buttondown gives the most straight forward way of doing so."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6424523)

DR

David R.

Towering Figure

> "If a person signs up twice, the sign-up is simply ignored and I don't think the signer-upper gets notice either."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068)

JW

Jenny W.

Writer

> "I feel like this is going to help cultivate a much more genuine connection with people who read my words."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6847345)

TH

Thom H.

owner

> "A couple of the create/send interactions have what seem like an extra, confusing step in them."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6320060)

DR

David R.

Towering Figure

> "I am not a huge user but I use it to sell artwork and promote shows, and it works."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068)

MS

Maggie S.

Therapist

> "Some of the language is a bit confusing for folks who don't have a coding background."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6673539)

KM

Kolawole M.

Engineering Writer

> "Customization is solid, and the writing experience is smooth."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818969)

MT

Matt T.

writer

> "the pricing structure meant that I could not create two newsletters without paying a higher payment plan, despite both newsletters having a small..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6155502)

AW

Aaron W.

NA

> "I love being able to support handmade software that is built by people who care about quality and service."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6408709)

PI

Paul I.

owner

> "It is a little bit rough around the edges, as you would expect from any small shop with a complex product. But don’t get me wrong, this barely..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4843256)

WD

William D.

Owner

> "Its focus on simplicity and privacy aligns with my values and allows me to concentrate on writing and sending emails. Whenever I needed help, support..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4862966)

SV

Sylvia V.

Owner

> "A bit slower than our previous newsletter subscription co."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6478184)

VR

Verified Reviewer

Owner

> "I like the small personalized feel of the service, the \[sensitive content hidden\] and the communications. "

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6407760)

IC

Isabel C.

Author

> "I wish I could look at the list of my sent emails in descending order from email last sent to oldest email, but perhaps I have not figured out how yet."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6158287)

AW

Anne W.

writer

> "I appreciate the amount of control that Buttondown gives me over coding and appearance, while still making it easy to do things like add images and..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837303)

VL

Vincent L.

Sommelier

> "I've had to spend a lot of time to understand how to configure the whole thing."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6779012)

SC

Sascha C.

Consultant

> "Buttondown offers the easiest and fastest way to set up a regular newsletter."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6474742)

AR

Alis R.

author

> "A lot of this is my own ignorance; some of it might be helped with a little more explanatory text or even "explain it to me like I'm a five year old"..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072)

EMA

E M A.

Author

> "I was amazed to even find a page about when and how Buttondown provides information to law enforcement - all platforms have a clause in their privacy..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6031295)

RM

Rupert M.

CEO

> "I never got a response to my support emails!"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6678783)

AM

Andrew M.

Owner

> "Clean design, but fully featured for all my email needs."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6485595)

SM

Scott M.

Author

> "I don't really have any bug reports or problems worth mentioning."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6565038)

NH

Nate H.

inapplicable

> "Perfect. Plus the look of the site is super clean and distraction-free, it just says 'this is about the writing.'"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6343499)

GA

Geoffrey A.

Proprietor

> "it is disappointing that most email clients trash carefully created CSS formatting tweaks."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104650)

KH

Kate H.

Productivity Coach

> "I've reached out with questions a few times and \[sensitive content hidden\] has responded promptly and with really clear instructions."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6698722)

NR

Noel R.

Software Author

> "I've had some issues with styling of code snippets in different browsers"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5080104)

KC

Kevin C.

Self Employed

> "The editor supports writing in both rich text and Markdown modes, plus comes with a live preview."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6133093)

NS

Nora S.

Artist

> "This seems not good for the potential that people might forward the one they receive to others, and that that might come out hard to read on the next..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837101)

MK

Matthew K.

Strategy Partner

> "Simple yet powerful features like automation+ Wide range of subscription methods, including API+ Amazing support from the team"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5056181)

MF

Maria F.

Writer

> "Setting up a newsletter took a little bit of figuring out - but as it's my first newsletter, I can't compare and was on a steep learning curve in any..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5030776)

ER

Ed R.

Co-Founder and Principal

> "It was really straightforward to go from "Shall I start a newsletter?" to "Let's hit Send on my first email""

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6776437)

JA

Johan A.

Board President

> "It took me a bit to figure out how to setup my custom send domain."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6181256)

ES

Ezra S.

Creator

> "It is a relatively simple platform, which is a godsend when starting out as an independent creator."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6405352)

RT

Ryan T.

Owner

> "My initial newsletter had a weird mobile formatting issue that I needed help with."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6181929)

DP

Dusty P.

Author

> "As a developer, I particularly like how easy the subscribe form is to set up and customize."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6668253)

EMA

E M A.

Author

> "It's not very intuitive, which does create more of a learning curve for me as someone who isn't tech savvy than I might have on other platforms."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6031295)

AH

Alan H.

Owner

> "Pleasant, easy, and frustration free setup, use, and even upgrades to premium features."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6636757)

JC

Joe C.

Freelance Copywriter

> "It felt like every provider on the market promised a dozen features, but none cared about providing an easy, efficient, simple product."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837283)

RM

Rupert M.

CEO

> "Independent, simple user interface, RSS connection, relatively affordable."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6678783)

JE

Jesse E.

Owner

> "The UI is buggy enough that it seriously detracts from my overall experience."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837688)

CM

Chris M.

Writer

> "Easy to use interface, simple to set up and get started, continuing addition of features to improve the product over time."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6574993)

AR

Alis R.

author

> "As well, I don't have the settings fully set up because I don't understand some of them."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072)

SN

Sophie N.

Musician

> "It feels intuitive, and it does everything I need it to do without overcomplicating things."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6768911)

AR

Alis R.

author

> "I found it difficult to set up in large part because much of the "language" is foreign to me."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072)

GA

Geoffrey A.

Proprietor

> "It is easy to work with, I use the RSS feed to trigger the creation of a newsletter email, have it sit in my drafts (so I can tweak it if need be) and..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104650)

Cassidy W.

Software Engineer

> "The analytics are not very intensive."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4922644)

[View Reviews](https://www.capterra.com/p/10008721/Buttondown/reviews/)

## User interface

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

4.71 (2,259)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)

4.78 (114)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

MailerLite

Top features

39/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/136603/MailerLite/#features)

Buttondown

33/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/10008721/Buttondown/#features)

### Recognition

MailerLite is recognized as a top-rated tool in 5 Capterra Shortlist reports

Best Value Email MarketingSoftware (2022) 

Buttondown

Best Value Email MarketingSoftware (2023) 

### Deployment & support

MailerLite

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Buttondown

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

MailerLite

-   By MailerLite
-   Located in United States
-   Founded in 2005

Buttondown

-   By Buttondown
-   Located in United States
-   Founded in

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