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MailerLite vs Outbrain: Which is a better fit?

Updated on February 9th, 2025
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Summary
Key features rated by users
Features selected based on 2,828 reviews from Campaign Management users.
% Fit
Missing features
Feature ratings
Email Management
4.8
Contact Management
4.6
Contact Database
NA
Data Import/Export
4.6
Campaign Analytics
4.6
% Fit
Missing features
Not enough reviews
Feature ratings
Email Management
NA
Contact Management
1.0
Contact Database
--
Data Import/Export
2.5
Campaign Analytics
--
User satisfaction
4.7
User reviews2,130
Ease of use
4.6
Functionality
4.5
Value for money
4.7
Customer support
4.8
3.8
User reviews31
Ease of use
3.9
Functionality
3.8
Value for money
3.5
Customer support
3.7
Price starts from
/user
Monthly subscription
Free version
Free trial
One-time payment
Free version
Free trial
Best for

Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

Online marketer

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Erin P
Owner
3.0

Erin P.: Hi, my name is Erin. And I have a couple of companies, actually, but they're both small companies. And one is just, I'm a solo entrepreneur in the one, and the other is with a business partner. This is for MailerLite, and I would give it about a 3. I decided to move forward with MailerLite because previously, for another side of my business, we've been using Shopify, and that has a larger price tag to it. So we decided to use MailerLite because we thought that it had a great price. And it was a new business venture and we wanted to kind of try it out. We thought it would be really easy. And that was why we ended up trying MailerLite. We decided on MailerLite because the price, they had a great sale that was going on. They also had a lot of all-inclusive items that some other programs didn't have. So they had the web builder, they had the ability to be handling mailing lists, they had the ability to be doing landing pages. So it seemed like a really good package and a good deal. And for the price, it seemed like a great way to be starting this new venture that we had. In the beginning, it kind of started off to a bit of a rocky start, unfortunately. We had a bit of trouble just even getting some basic questions answered. Until you level up to one of their higher packages, they actually don't offer any kind of real customer service, which we didn't realize in the beginning. And when we hit a couple of roadblocks, we had to go through a really lengthy process to even just try to get some customer service back. So that wasn't a great way to start. So, once we got started up and running, the main focus initially was to actually get a website up. And the website was where we actually were running into all the problems. The other side was for the mailing list, and that actually went really well. So we had no problems creating mailing lists, being able to send everything out, to be sending auto-mailings. That all was great with MailerLite and actually stays. We still use them for that. And I do believe that maybe that they actually started as that was what their company started doing. So I think that the other portion, which is why we also had joined, was because of the website. I think that that maybe was an add-on later, and I don't think that that is their core functionality, and that is where we were having the issues. Unfortunately, on creating the website, it became very glitchy. It was really difficult to actually get in and build things. It wouldn't stay. So that side is something I just, unfortunately, would not recommend. I would steer clear and I would find a different way to go. But the mailing part of it, the actual email functionality, they've been fabulous. So I would recommend it on that side. So, that's it.

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video-640f0592-84fa-42a8-40bf-08d9fd71ef25
John C
Business Owner
5.0

John C.: Hi, my name's John. I run a digital marketing agency and I give Outbrain five stars out of five. For more reviews like this, please click below. Before we used Outbrain, we looked at a whole suite of different advertising systems, mainly the Google display advertising and Bing display advertising. Both of those systems are great, but we decided to have a look at Outbrain. Outbrain gave us more opportunities to do native marketing. So it would allow us to put our adverts onto content that people are really interested in, not just being triggered by keywords. It's really simple and quick and easy to onboard with Outbrain. You just set up an online account. You don't need any special software or any specialist help. We set up an account, we set up a budget, and we could get going straight away. If you're currently considering Outbrain, I would look very strongly at their advertising platform and have a think about what sort of content you could write that's going to be really attractive and have some really good headlines to attract that right audience.

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User interface
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1 Video
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1 Video
136603
5 screenshots
140446
5 screenshots

MailerLite

Top Features
43/50
  • Contact Database
  • Conversion Rate Optimization
  • Customizable Reports
  • Event Marketing
  • Lead Management
  • Multi-Channel Marketing
  • Social Promotion
  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Content Management
  • Conversion Tracking
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Monitoring
  • Multi-Campaign
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Web Forms
See All features
Hide Campaign Management Software Features -

Outbrain

32/50
Show Campaign Management Software Features +
MailerLite
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Outbrain
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
MailerLite
  • By MailerLite
  • Located in United States
  • Founded in 2005
Outbrain
  • By Outbrain
  • Located in United States
  • Founded in 2006
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