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Iterable vs MailerLite: Which is a better fit?

Updated on February 9th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,560 reviews from Email Marketing users.
% Fit
Missing features
Feature ratings
Email Campaign Management
NA
Campaign Scheduling
NA
Activity Dashboard
NA
Customizable Branding
NA
Mobile Optimization
NA
% Fit
High performer
Feature ratings
Email Campaign Management
4.8
Campaign Scheduling
4.7
Activity Dashboard
4.5
Customizable Branding
4.7
Mobile Optimization
4.6
User satisfaction
4.3
User reviews54
Ease of use
4.3
Functionality
4.4
Value for money
4.2
Customer support
4.6
4.7
User reviews2,130
Ease of use
4.6
Functionality
4.5
Value for money
4.7
Customer support
4.8
Price starts from
--
Not provided by vendor
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

We target growth marketers at companies within E-commerce / Retail, Media & Entertainment, Consumer Apps, Enterprise Software, Delivery, Education, and Recruiting.

Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
Erin P
Owner
3.0

Erin P.: Hi, my name is Erin. And I have a couple of companies, actually, but they're both small companies. And one is just, I'm a solo entrepreneur in the one, and the other is with a business partner. This is for MailerLite, and I would give it about a 3. I decided to move forward with MailerLite because previously, for another side of my business, we've been using Shopify, and that has a larger price tag to it. So we decided to use MailerLite because we thought that it had a great price. And it was a new business venture and we wanted to kind of try it out. We thought it would be really easy. And that was why we ended up trying MailerLite. We decided on MailerLite because the price, they had a great sale that was going on. They also had a lot of all-inclusive items that some other programs didn't have. So they had the web builder, they had the ability to be handling mailing lists, they had the ability to be doing landing pages. So it seemed like a really good package and a good deal. And for the price, it seemed like a great way to be starting this new venture that we had. In the beginning, it kind of started off to a bit of a rocky start, unfortunately. We had a bit of trouble just even getting some basic questions answered. Until you level up to one of their higher packages, they actually don't offer any kind of real customer service, which we didn't realize in the beginning. And when we hit a couple of roadblocks, we had to go through a really lengthy process to even just try to get some customer service back. So that wasn't a great way to start. So, once we got started up and running, the main focus initially was to actually get a website up. And the website was where we actually were running into all the problems. The other side was for the mailing list, and that actually went really well. So we had no problems creating mailing lists, being able to send everything out, to be sending auto-mailings. That all was great with MailerLite and actually stays. We still use them for that. And I do believe that maybe that they actually started as that was what their company started doing. So I think that the other portion, which is why we also had joined, was because of the website. I think that that maybe was an add-on later, and I don't think that that is their core functionality, and that is where we were having the issues. Unfortunately, on creating the website, it became very glitchy. It was really difficult to actually get in and build things. It wouldn't stay. So that side is something I just, unfortunately, would not recommend. I would steer clear and I would find a different way to go. But the mailing part of it, the actual email functionality, they've been fabulous. So I would recommend it on that side. So, that's it.

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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Iterable

21/44
  • Activity Dashboard
  • AI Content Creation
  • Campaign Scheduling
  • Click Tracking
  • Customer Journey Mapping
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Email Campaign Management
  • Email Sequences
  • GDPR Compliance
  • HTML Editor
  • Landing Pages/Web Forms
  • Lead Capture
  • Mobile Optimization
  • Multi-Language
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • Real-Time Analytics
  • Third-Party Integrations
  • A/B Testing
  • API
  • Autoresponders
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Contact Management
  • Customer Segmentation
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • List Management
  • Multi-Channel Marketing
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

MailerLite

Top Features
39/44
Show Email Marketing Software Features +
Iterable
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
MailerLite
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Iterable
  • By Iterable
  • Located in United States
  • Founded in 2013
MailerLite
  • By MailerLite
  • Located in United States
  • Founded in 2005
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