# Compare MailerLite vs Omnisend 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Omnisend and MailerLite based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/136603-153508/MailerLite-vs-Omnisend --- # Omnisend vs MailerLite Features and Cost Comparison Last updated June 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: OmnisendMailerLite2/4 selected [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) [## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting Price $16.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.6 Reviews Sentiment Based on [836 reviews](#user-reviews) Positive 816 Neutral 17 Negative 3 [## MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting Price $12.00/month Value-for-Money 4.7 Functionality 4.5 Ease of Use 4.6 Customer Service 4.8 Reviews Sentiment Based on [2,318 reviews](#user-reviews) Positive 2,222 Neutral 51 Negative 45 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,491 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 63%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.7 Newsletter Management NA Email Tracking \-- Customizable Branding 4.5 84%Fit High performer Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.7 Newsletter Management 4.6 Email Tracking 4.7 Customizable Branding 4.7 User satisfaction User satisfaction 4.7 User reviews[836](https://www.capterra.com/p/153508/Omnisend/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.5 Customer support 4.6 User satisfaction 4.7 User reviews[2,318](https://www.capterra.com/p/136603/MailerLite/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.7 Customer support 4.8 Price starts from Price starts from $16Usage Based, Per Month - Free version - Free trial Price starts from $12Other, Per Month - Free version - Free trial Best for Best for Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers. Best for Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service. ## User reviews Pros & cons FA Frank A. Head of Digital > "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) FA Frank A. Head of Digital > "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) AI Aleksandar I. Creative Director > "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) FA Frank A. Head of Digital > "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) DH Dauanie H. Owner > "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus,..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) MF Megan F. Marketing Specialist > "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315) Vincenzo Bernardino R. Marketing Advisor > "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537) YC Yusuf C. Founder > "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663) Olivia G. Owner > "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185) TH Thandi H. MD > "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825) WP Wade P. Vice President > "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. " [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133) VR Verified Reviewer Website Marketing Manager > "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796) LK Leena K. Founder > "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and campaigns..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042) LS Linda S. Owner, Designer, Marketing, Making > "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) DL Dakota L. Web Designer > "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally available..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827) LS Linda S. Owner, Designer, Marketing, Making > "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) FA Frank A. Head of Digital > "It’s become a straightforward part of our workflow without adding unnecessary complexity." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) DN DeWayne N. Owner > "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) Alexandra D. Account Director > "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) SP Stephanie P. Owner > "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214) AI Aleksandar I. Creative Director > "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) VR Verified Reviewer Director > "Tricky to embed into Shopify website and analytics data is often incorrect." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127) PW Paul W. Contractor > "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch given..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795) RJ Ron J. Admin, Marketing Director > "We switched to Omnisend after having delivery and subsequent support issues with different major service." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) Micah J. Owner > "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678) BC Benjamin C. General Manager > "Email builder can be buggy at times and misalign." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002) KH Karen H. Graphic Designer and Digital Marketing > "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582) JA Jamie A. Founder and Owner > "Sometimes, I don't understand why I can't manipulate content blocks as I want to." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905) JF Jonah F. Writer > "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255) DT Duncan T. Owner > "Some of the template duplications are a little annoying." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571) Aleksej S. CEO > "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331) LB Lou B. Web Shop Developer and Accounts > "Sometimes the design elements can be a little restrictive." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100) AR Angelica R. Account Manager > "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) AD Alvaro D. CEO > "The integration with prestashop isn't the best yet" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504) MU Maria U. Customer Support Manager > "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049) Carmen B. Technical Merchandiser > "Warm-up emails require a lot of patience, onboarding was a little slow" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864) DH Dauanie H. Owner > "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise as..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) CE Clarice E. Admin > "it's not as content savvy like others apps that send out emails." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634) AR Angelica R. Account Manager > "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and increase..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) SB Sarah B. Research Analyst > "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264) TH Tessa H. Owner > "I also love that there are detailed instructions available to help automate custom emails for customers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334) SM Swastik M. Product Manager > "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649) Alexandra D. Account Director > "It keeps our members engaged with timely updates on the latest news, releases, and events." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) FP Fay P. Dir of Ops > "It's a little less user friendly since changes were made." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635) TA Thanos A. Email Nerd > "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) VR Verified Reviewer Marketing Manager > "It is a little bit more expensive than we'd prefer." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643) AJ Alyssa J. CEO founder > "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting with you to..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119) Pedro A. Marketing & Growth Ops > "Personalization of the emails: If you don't know much about code, you can't really personalize them at max" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530) RJ Ron J. Admin, Marketing Director > "Omnisend support offers very quick and knowledgable responses to questions via on-line chat." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) DS Daniel S. President > "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually going in..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986) TA Thanos A. Email Nerd > "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) MP Mauren P. Owner > "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248) DN DeWayne N. Owner > "I also find the revenue reporting tools helpful for tracking performance." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) JAN Jo-Ann N. Owner > "The email campaigns functionality can be a bit slow to respond." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) AF Arturs F. Email Marketer > "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) VR Verified Reviewer Marketing Operations Specialist > "Just the basics, not enough to build all your transactional comms." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344) AF Arturs F. Email Marketer > "Very easy to integrate apps, manage flows and switch accounts to work on different stores." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) TS Tina S. Author > "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589) Justin A. Managing Director > "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208) VR Verified Reviewer Director > "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526) JAN Jo-Ann N. Owner > "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) Edward N. Affiliate Marketing Specialist > "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869) ZM Zenia M. coo > "Easy to read and understand reports and able to create custom segments for audience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646) SF Sarah F. Owner > "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401) VR Verified Reviewer CEO > "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378) MM Monalisa M. Digital marketer > "Has been a little slow maybe its my PC, will have to check it up" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806) XM Xiomara M. Operations Manager > "I like that they are constantly adding new features to improve the quality of the platform and the user experience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725) LM Liz M. Marketing Director > "For example, if I copy and paste text into a text box, it often doesn't format properly." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507) FM Fiona M. Owner > "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468) IH Iain H. Director > "We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3800350) SS Sarah S. Marketing Manager > "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809) MS Maike S. MD > "A LOT of info and onboarding communication that can be a bit overwhelming if you're not quite ready yet or moving at the same pace." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3783135) HM Hannah M. Marketing coordinator > "Ease of use and how easy it is to create beautiful looking mailers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645) EC Eliana C. Public relation > "It does not allow me to carry out the campaigns from my cell phone, I always need to use my computer" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3792773) VR Verified Reviewer E-commerce Manager > "Saves a ton of time not having to do a write up for every featured item." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6559773) TS Tarun S. Director > "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it." [See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817) SC Susan C. Marketing Manager > "Positive experience over several years creating and sending emails and designing templates." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525925) WL William L. President > "I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in general..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4284619) Macy E. CMO > "Their dev team is available, will get on a call with you, and will help you troubleshoot any issues!" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6526636) NH Naz H. General Manager, E-commerce. > "Some bugs, very poor level of customer support, chat staff don't even understand basic issues about their own software" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4291148) [View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/) EC Evanthia C. Email Marketing Specialist > "MailerLite covers everything I need for email marketing — campaigns, automations, segmentation, and e-commerce tracking — in a clean, easy-to-navigate interface." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7161240) SS Sourav S. Multiple Positions > "The free-tier should have a minimum of 10-15 automation steps, including the delay-time steps - because even if you want to set a minimum of 4-5 emails on automation..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7172175) AA Ain A. Digital Marketing Executive > "The price feature based on the number of contact list, rather than email limits and also great customer service that walkthrough with you every step of the way to solve..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322) AA Ain A. Digital Marketing Executive > "Also the editor doesn't have a function that allows button to direct to anchored part of a page or other useful functions." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322) MD Michael D. Artist > "Im impressed with the more in depth functions in the Dashboard which gives the user control and confidence:: like that you’re not bugging people with duplicates. If..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7164244) VR Verified Reviewer Directora > "I signed up for the service, carried out only 2 campaign sends, and before even completing a week, my account was closed." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456) LE Leslie E. Owner > "I love that I can schedule campaigns, automate message and product delivery, integrate with other tools that I use, and see my analytics easily. And every time I've..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006628) MS Martina S. VP > "Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke reporting." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293) DC Donnie C. Marketing Manager > "I work with lots of clients to help with their email marketing and it is always fairly simple to create an API and get it integrated with their landing pages." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7164866) WT Wala T. Owner > "Not just MailerLite but platforms in general is not knowing how to use all the features to your advantage and never fully understanding on what you're missing out on or..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160318) KC Kryshiha C. Tenant and Customer Service Manager > "The platform is intuitive, easy to use, and provides excellent value for organizations looking to manage email campaigns without the complexity of larger enterprise..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168791) VR Verified Reviewer Directora > "For anyone considering this platform: you may pay, barely use the service, and still lose all your money with no possibility of a refund." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456) KW Kate W. Office Manager > "Really pleased with this as a free/cheap option while we grow our mailing list and can see ourselves using it even as we grow to the next levels." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7121561) JN Jason N. Communications Consultant > "The editor is very challenging to work with on Mobile, with chunky overlays that make editing very challenging. But it works in a pinch." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7001101) SD Shelby D. Owner > "Seriously, from the Tenor GIF gallery for adding GIFs to emails, to their landing page/website design tools, to their new eCommerce tools, I find this to be well worth..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086) MH Manuel H. Web Admin > "For example, the preferences center, there is an email that I can't customize and as my public speaks Spanish it's a big cons." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009641) MA Mark A. Owner > "Having everything connected in the same ecosystem eliminates the need for multiple subscriptions and simplifies management." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7166575) LM Laetitia M. OBM > "I sometimes find that when I don’t use the account for a long time, it can be a bit confusing to recover access or remember all the settings." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009964) TW Terry W. International worker > "I've most appreciated how intuitive the program is. Though the drag and drop system creates limitations, for the most part, I've found it plenty versatile for my needs." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7171819) AP Ansuya P. Director > "Although my initial experience of using the platform and setting up my emails and automations was good, I wasn't even able to send my first email campaign as my attempt..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6842640) TR Tanya R. Creative Director > "Their free plan offers a fantastic range of features, including automations so it’s very useful for creating a sales funnel and delivering free ebooks if you’re just..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884) JW Joi W. Online Coach > "Updating my account when they changed something in their system wasn’t easy. And when I needed help I couldn’t chat with anyone live due to the plan I had." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7021373) CD Camilla D. WordPress And Shopify WebDesigner > "I use MailerLite across multiple client accounts and it's become my go-to recommendation for email marketing." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168146) MH Michael H. Keeper of Technical Sanity > "THIS is my ONLY complaint with MailerLite. And it is a small thing. Plus there is a workaround using CSS but they don't document how.)" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017529) AP Abhijeet P. Proprietor > "The email service is also good and I'm able to manage my email to my customers without hassle." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7161683) JC Jacqueline C. Brand Designer > "Now as the years go on so many of the options that were great are now gone. If you want customer service you have to be paying customers and all the templates are for..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623737) DP Deida P. Founder > "It also has a user-friendly platform that allows for your content to look professional and accessible. Plus, they have an excellent customer support service." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7023157) Katherine H. Owner > "I previously used ConvertKit for my mailing needs, but was tired of paying a fortune for features I rarely ever use." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229) PP Pablo P. Especilist in Institutional Culture > "The spam filtering as many or all others plataform is always a problem that concerns those who thrive into the self education industry or any other digital selling..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393) ET EARL T. performer > "My main concern is always being able to actually speak to a representative when all else fails." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7169367) MO Mark O. Partner > "Considering that I’m in a trial phase and also considering the fact that because I don’t have a large number of emails, it’s incredible that this is a free mailer for..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7170956) MK Marlo K. Owner > "The only challenge I faced was a little bit of trouble with domain authentication, which took some back-and-forth to resolve." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006979) RD Rachel D. Author > "I can schedule newsletters easily and when I have had issues my experience with customer support has been positive." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160333) LaMP Lucía M. P. Founder, Publisher, and Chief Editor > "The web tools sometimes barely work, and the simplest integrations (an email web form??)" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7000673) IRA Imogen R. A. Digital Marketing Specialist > "We employed it to very quickly develop promotional newsletters in order to increase client visibility on relatively short notice and without becoming bogged down in..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6806801) BB Bethel B. Marketing Director > "I'm not familiar with code language so I wish there was more guidance for beginners or people who don't have a lot of web design experience." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002713) EL Elke L. Owner > "The interface is clean and intuitive, automations are easy to set up, and I love how smooth the email builder works. Whether I’m creating weekly newsletters, onboarding..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180) NA Nirv A. Doctor > "The cost of the service is far too high when compared to the relatively low number of subscribers, I would recommend it to be less." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005945) Katherine H. Owner > "I really like MailerLite's templates, which make it easy to keep consistent branding across every newsletter and campaign I send." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229) SI Stanislav I. Marketing > "automations, missing products in refund carts, can't remove old integrated Shop" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6620925) Jamie A. Community Manager > "From onboarding emails to tiered automations and Stripe-triggered sequences, it keeps our ecosystem organized without the clunkiness or overwhelm of some larger tools." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422) RK Ryan K. Marketing Manager > "The lack of control over elements in the designer can be a bit of a limitation to building amazing emails." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6466084) AD Abby D. Administrative Assistant > "Our church has been using MailerLite for several years now, and we find it easy to navigate and have great customer support if needed." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7175658) EL Elke L. Owner > "I’ve used several email platforms, but most were either clunky, overpriced, or overly complicated." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180) LG Lily G. Sales > "The pricing is reasonable, and the platform provides the essential tools needed for effective email marketing." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7163885) GS Gabrielė S. Head of Marketing > "Sometimes it's difficult to find the "Back" or "Exit" button to exit from a specific window." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014040) Russell B. Writer Story teller > "It is fun putting together my first email campaign. When I had a loggin problem they were on it and were very helpful getting me going again." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7159663) RG Rob G. Founder > "I had my first issue connecting a subdomain, which is intimidating for a person like me who is not overly technical." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887679) EZ Emilija Z. Communications specialist > "MailerLite is like the Swiss Army knife of email marketing - but way less intimidating. Whether you're a small business owner or a creative genius (or both), their..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6773255) KK Kristin K. Technical Administrator > "I don't particularily like that you have to use the blocks to add images and other visual content to your campaign. " [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623130) MV Matteo V. Admin > "It has helped me streamline my email marketing, save time, and achieve better engagement with my subscribers." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002367) LB Lindsay B. Social Media Manager > "However, the automation features give me a horrible time." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7082843) LT Lama T. Lama > "The value for money and campaign marketing are what I like most about MailerLite. and their customer support is excellent." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7175164) EH Ed H. Owner > "No specific explanation, no opportunity to correct anything, no real process." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160480) LG Lily G. Sales > "It is easy to create campaigns, manage subscribers, and automate workflows." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7163885) AB Aidas B. CEO > "It does not matter if you paid for a year." [See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528) LW LUISA W. Owner > "It has made managing my email marketing much simpler and more efficient." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7167435) MM Monique M. Everything. Author, programer, creative designer, etc. > "The payment and plan options are not very intuitive." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006689) Jamie A. Community Manager > "We use it with Make automations and we get notified immediately if there is an issue, and in a couple of clicks we are back to making money." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422) GMG Gian Marco G. Membership Director > "Email preparation UI is a bit clunky." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320) OI Olumuyiwa I. Founder > "With its ease of use and fast, responsive customer support, MailerLite stands out as one of the best email marketing platforms available." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173443) AA Ain A. Digital Marketing Executive > "not very intuitive and a little confusing on user experience." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322) AK Amber K. Author > "I loved how much of it was able to be modded so that my emails could be totally unique. Once I figured out how to use it, I was able to create so many different styles..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487) Wendy C. Founder Transition Mentor > "I was creating a new account on a new platform, and my current subscription would not automatically transfer." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6617043) SC Sam C. Owner > "Helpful tutorial type options to show you how to maximize campaigns and build campaigns." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7040623) Ali K. Website Designer > "Their approval system is a bit poor and time consuming when we use a new profile for a brand new business. And their new interface and old interface made it a bit..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___4919292) NM Natalie M. Founder Product Designer > "I could set up my audiences and build a nice landing page, the free trial allows to explore the various features." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6638910) LM Laura M. Owner > "I feel it is extremely expensive but it isn't the most expensive either." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7169329) SD Shelby D. Owner > "It's just so dang easy to segment my audience, email my campaigns, set up automations, and add my branding to all of it." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086) TP Tatiana P. teacher > "For instance I cannot select the whole text, but only a single block (a single paragraph)." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6616038) MS Martina S. VP > "It feels practical rather than overbuilt, which makes it a good fit for day to day email marketing, especially if you want something reliable that doesn’t get in the way." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293) DS Dave S. Business Manager > "I was having issues with MailChimp not sending emails to everyone on my list." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910) Mukul S. UI UX designer > "It makes creating campaigns and automations very smooth, even for complex workflows." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7054273) MN Mahtab N. Author of Books for Young Readers > "The new Mailerlite version is a bit pricey." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002592) GMG Gian Marco G. Membership Director > "Good functionalities to manage subscribers and create emails from templates." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320) LW Lynne W. Owner > "I still have issues with creating a good site that flows into automation." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005558) MN Mario N. Business Manager > "It's an easy enough platform to work on and has all the features I need to enable us to communicate with our client base." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168592) SG Shella G. Marketing Consultant > "Another problem I sometimes have is that the formatting bar disappears and I can't get it back." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6577302) AR Alexis R. Admin > "It’s great for new users and a solid starting point for learning automations." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7117120) TR Tanya R. Creative Director > "The design capabilities aren’t the greatest and the interface is a little clunky until you get used to it." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884) [View Reviews](https://www.capterra.com/p/136603/MailerLite/reviews/) ## User interface 4.73 (836) [MailerLite](https://www.capterra.com/p/136603/MailerLite/) 4.71 (2,318) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Omnisend 37/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/153508/Omnisend/#features) MailerLite Top features 39/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/136603/MailerLite/#features) ### Recognition Omnisend is recognized as a top-rated tool in 3 Capterra Shortlist reports MailerLite is recognized as a top-rated tool in 5 Capterra Shortlist reports Best Value Email MarketingSoftware (2022)  ### Deployment & support Omnisend Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos MailerLite Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Omnisend - By Omnisend - Located in United Kingdom - Founded in 2014 MailerLite - By MailerLite - Located in United States - Founded in 2005 ## Popular Comparisons [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $16/month Price $9/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-153508/brevo-vs-Omnisend) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $12/month Price $9/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-136603/brevo-vs-MailerLite) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $16/month Price $13/month 4.5 Features 4.4 4.6 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-153508/MailChimp-vs-Omnisend) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $12/month Price $13/month 4.5 Features 4.4 4.6 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $16/month Price $12/month 4.5 Features 4.2 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-153508/Constant-Contact-vs-Omnisend) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) $12/month Price $0 4.5 Features 4.7 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/136603-202338/MailerLite-vs-Gmail) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $16/month Price $15/month 4.5 Features 4.5 4.6 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-153508/ActiveCampaign-vs-Omnisend) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $12/month Price $12/month 4.5 Features 4.2 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-136603/Constant-Contact-vs-MailerLite) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $16/month Price $15/month 4.5 Features 4.4 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/153508-171840/Omnisend-vs-HubSpot-Marketing) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $12/month Price $15/month 4.5 Features 4.5 4.6 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/) $16/month Price $17/month 4.5 Features 4.7 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153508-198994/Omnisend-vs-Systeme) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $12/month Price $15/month 4.5 Features 4.4 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing)