Capterra Logo
Helping businesses choose better software since 1999

CleverTap vs MailerLite: Which is a better fit?

Updated on December 5th, 2024
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Summary
Key features rated by users
Features selected based on 4,484 reviews from Marketing Automation users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
4.2
Marketing Automation
4.5
API
3.0
Lead Capture
NA
CRM
--
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
4.8
Marketing Automation
4.7
API
5.0
Lead Capture
4.5
CRM
NA
User satisfaction
4.4
User reviews56
Ease of use
4.3
Functionality
4.4
Value for money
4.1
Customer support
4.3
4.7
User reviews2,080
Ease of use
4.6
Functionality
4.5
Value for money
4.7
Customer support
4.8
Price starts from
--
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

CleverTap is built for B2C brands and used by teams responsible for retention, growth, engagement. That includes marketing, product, growth, retention, teams across multiple industries.

Freelancers, writers, small and mid size businesses, non-profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
Erin P
Owner
3.0

Erin P.: Hi, my name is Erin. And I have a couple of companies, actually, but they're both small companies. And one is just, I'm a solo entrepreneur in the one, and the other is with a business partner. This is for MailerLite, and I would give it about a 3. I decided to move forward with MailerLite because previously, for another side of my business, we've been using Shopify, and that has a larger price tag to it. So we decided to use MailerLite because we thought that it had a great price. And it was a new business venture and we wanted to kind of try it out. We thought it would be really easy. And that was why we ended up trying MailerLite. We decided on MailerLite because the price, they had a great sale that was going on. They also had a lot of all-inclusive items that some other programs didn't have. So they had the web builder, they had the ability to be handling mailing lists, they had the ability to be doing landing pages. So it seemed like a really good package and a good deal. And for the price, it seemed like a great way to be starting this new venture that we had. In the beginning, it kind of started off to a bit of a rocky start, unfortunately. We had a bit of trouble just even getting some basic questions answered. Until you level up to one of their higher packages, they actually don't offer any kind of real customer service, which we didn't realize in the beginning. And when we hit a couple of roadblocks, we had to go through a really lengthy process to even just try to get some customer service back. So that wasn't a great way to start. So, once we got started up and running, the main focus initially was to actually get a website up. And the website was where we actually were running into all the problems. The other side was for the mailing list, and that actually went really well. So we had no problems creating mailing lists, being able to send everything out, to be sending auto-mailings. That all was great with MailerLite and actually stays. We still use them for that. And I do believe that maybe that they actually started as that was what their company started doing. So I think that the other portion, which is why we also had joined, was because of the website. I think that that maybe was an add-on later, and I don't think that that is their core functionality, and that is where we were having the issues. Unfortunately, on creating the website, it became very glitchy. It was really difficult to actually get in and build things. It wouldn't stay. So that side is something I just, unfortunately, would not recommend. I would steer clear and I would find a different way to go. But the mailing part of it, the actual email functionality, they've been fabulous. So I would recommend it on that side. So, that's it.

How Capterra sources reviews
View all video reviews
User interface
155737 video thumbnail}
1 Video
136603 video thumbnail}
1 Video
155737
5 screenshots
136603
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

CleverTap

12/42
  • Campaign Analytics
  • Conversion Tracking
  • CRM
  • Customizable CTAs
  • Customizable Forms
  • Data Import/Export
  • Drip Campaigns
  • Dynamic Content
  • Email Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Channel Communication
  • Multivariate Testing
  • Real-Time Data
  • ROI Tracking
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • SMS Marketing
  • Social Marketing
  • Visual Analytics
  • Website Visitor Tracking
  • Workflow Management
  • A/B Testing
  • Activity Dashboard
  • API
  • Campaign Management
  • Customizable Branding
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Multi-Campaign
  • Multi-Channel Marketing
  • Template Management
  • Third-Party Integrations
See All features
Hide Marketing Automation Software Features -

MailerLite

Top Features
16/42
Show Marketing Automation Software Features +

CleverTap

--

CleverTap
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
MailerLite
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
CleverTap
  • By CleverTap
  • Located in United States
  • Founded in 2013
MailerLite
  • By MailerLite
  • Located in United States
  • Founded in 2005
Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

Recommendations

Products similar to those you're currently comparing: