# Compare MailerLite vs GMass 2026 | Capterra > Unsure of what to choose? Check Capterra to compare MailerLite and GMass based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/136603-168452/MailerLite-vs-GMass --- # MailerLite vs GMass Features and Cost Comparison Last updated June 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MailerLiteGMass2/4 selected [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) [GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,402)](https://www.capterra.com/p/168452/GMass/reviews/) [## MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting Price $12.00/month Value-for-Money 4.7 Functionality 4.5 Ease of Use 4.6 Customer Service 4.8 Reviews Sentiment Based on [2,318 reviews](#user-reviews) Positive 2,222 Neutral 51 Negative 45 [## GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,402)](https://www.capterra.com/p/168452/GMass/reviews/) Starting Price $25.00/month Value-for-Money 4.7 Functionality 4.7 Ease of Use 4.7 Customer Service 4.6 Reviews Sentiment Based on [1,402 reviews](#user-reviews) Positive 1,383 Neutral 14 Negative 5 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,491 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 84%Fit High performer Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.7 Newsletter Management 4.6 Email Tracking 4.7 Customizable Branding 4.7 65%Fit Missing features Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.8 Newsletter Management NA Email Tracking 4.8 Customizable Branding NA User satisfaction User satisfaction 4.7 User reviews[2,318](https://www.capterra.com/p/136603/MailerLite/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.7 Customer support 4.8 User satisfaction 4.8 User reviews[1,402](https://www.capterra.com/p/168452/GMass/reviews/) Ease of use 4.7 Functionality 4.7 Value for money 4.7 Customer support 4.6 Price starts from Price starts from $12Other, Per Month - Free version - Free trial Price starts from $25Flat Rate, Per Month - Free version - Free trial Best for Best for Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service. Best for Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had. ## User reviews Pros & cons EC Evanthia C. Email Marketing Specialist > "MailerLite covers everything I need for email marketing — campaigns, automations, segmentation, and e-commerce tracking — in a clean, easy-to-navigate interface." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7161240) SS Sourav S. Multiple Positions > "The free-tier should have a minimum of 10-15 automation steps, including the delay-time steps - because even if you want to set a minimum of 4-5 emails on automation..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7172175) AA Ain A. Digital Marketing Executive > "The price feature based on the number of contact list, rather than email limits and also great customer service that walkthrough with you every step of the way to solve..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322) AA Ain A. Digital Marketing Executive > "Also the editor doesn't have a function that allows button to direct to anchored part of a page or other useful functions." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322) MD Michael D. Artist > "Im impressed with the more in depth functions in the Dashboard which gives the user control and confidence:: like that you’re not bugging people with duplicates. If..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7164244) VR Verified Reviewer Directora > "I signed up for the service, carried out only 2 campaign sends, and before even completing a week, my account was closed." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456) LE Leslie E. Owner > "I love that I can schedule campaigns, automate message and product delivery, integrate with other tools that I use, and see my analytics easily. And every time I've..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006628) MS Martina S. VP > "Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke reporting." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293) DC Donnie C. Marketing Manager > "I work with lots of clients to help with their email marketing and it is always fairly simple to create an API and get it integrated with their landing pages." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7164866) WT Wala T. Owner > "Not just MailerLite but platforms in general is not knowing how to use all the features to your advantage and never fully understanding on what you're missing out on or..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160318) KC Kryshiha C. Tenant and Customer Service Manager > "The platform is intuitive, easy to use, and provides excellent value for organizations looking to manage email campaigns without the complexity of larger enterprise..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168791) VR Verified Reviewer Directora > "For anyone considering this platform: you may pay, barely use the service, and still lose all your money with no possibility of a refund." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456) KW Kate W. Office Manager > "Really pleased with this as a free/cheap option while we grow our mailing list and can see ourselves using it even as we grow to the next levels." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7121561) JN Jason N. Communications Consultant > "The editor is very challenging to work with on Mobile, with chunky overlays that make editing very challenging. But it works in a pinch." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7001101) SD Shelby D. Owner > "Seriously, from the Tenor GIF gallery for adding GIFs to emails, to their landing page/website design tools, to their new eCommerce tools, I find this to be well worth..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086) MH Manuel H. Web Admin > "For example, the preferences center, there is an email that I can't customize and as my public speaks Spanish it's a big cons." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009641) MA Mark A. Owner > "Having everything connected in the same ecosystem eliminates the need for multiple subscriptions and simplifies management." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7166575) LM Laetitia M. OBM > "I sometimes find that when I don’t use the account for a long time, it can be a bit confusing to recover access or remember all the settings." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009964) TW Terry W. International worker > "I've most appreciated how intuitive the program is. Though the drag and drop system creates limitations, for the most part, I've found it plenty versatile for my needs." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7171819) AP Ansuya P. Director > "Although my initial experience of using the platform and setting up my emails and automations was good, I wasn't even able to send my first email campaign as my attempt..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6842640) TR Tanya R. Creative Director > "Their free plan offers a fantastic range of features, including automations so it’s very useful for creating a sales funnel and delivering free ebooks if you’re just..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884) JW Joi W. Online Coach > "Updating my account when they changed something in their system wasn’t easy. And when I needed help I couldn’t chat with anyone live due to the plan I had." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7021373) CD Camilla D. WordPress And Shopify WebDesigner > "I use MailerLite across multiple client accounts and it's become my go-to recommendation for email marketing." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168146) MH Michael H. Keeper of Technical Sanity > "THIS is my ONLY complaint with MailerLite. And it is a small thing. Plus there is a workaround using CSS but they don't document how.)" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017529) AP Abhijeet P. Proprietor > "The email service is also good and I'm able to manage my email to my customers without hassle." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7161683) JC Jacqueline C. Brand Designer > "Now as the years go on so many of the options that were great are now gone. If you want customer service you have to be paying customers and all the templates are for..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623737) DP Deida P. Founder > "It also has a user-friendly platform that allows for your content to look professional and accessible. Plus, they have an excellent customer support service." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7023157) Katherine H. Owner > "I previously used ConvertKit for my mailing needs, but was tired of paying a fortune for features I rarely ever use." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229) PP Pablo P. Especilist in Institutional Culture > "The spam filtering as many or all others plataform is always a problem that concerns those who thrive into the self education industry or any other digital selling..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393) ET EARL T. performer > "My main concern is always being able to actually speak to a representative when all else fails." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7169367) MO Mark O. Partner > "Considering that I’m in a trial phase and also considering the fact that because I don’t have a large number of emails, it’s incredible that this is a free mailer for..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7170956) MK Marlo K. Owner > "The only challenge I faced was a little bit of trouble with domain authentication, which took some back-and-forth to resolve." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006979) RD Rachel D. Author > "I can schedule newsletters easily and when I have had issues my experience with customer support has been positive." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160333) LaMP Lucía M. P. Founder, Publisher, and Chief Editor > "The web tools sometimes barely work, and the simplest integrations (an email web form??)" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7000673) IRA Imogen R. A. Digital Marketing Specialist > "We employed it to very quickly develop promotional newsletters in order to increase client visibility on relatively short notice and without becoming bogged down in..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6806801) BB Bethel B. Marketing Director > "I'm not familiar with code language so I wish there was more guidance for beginners or people who don't have a lot of web design experience." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002713) EL Elke L. Owner > "The interface is clean and intuitive, automations are easy to set up, and I love how smooth the email builder works. Whether I’m creating weekly newsletters, onboarding..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180) NA Nirv A. Doctor > "The cost of the service is far too high when compared to the relatively low number of subscribers, I would recommend it to be less." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005945) Katherine H. Owner > "I really like MailerLite's templates, which make it easy to keep consistent branding across every newsletter and campaign I send." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229) SI Stanislav I. Marketing > "automations, missing products in refund carts, can't remove old integrated Shop" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6620925) Jamie A. Community Manager > "From onboarding emails to tiered automations and Stripe-triggered sequences, it keeps our ecosystem organized without the clunkiness or overwhelm of some larger tools." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422) RK Ryan K. Marketing Manager > "The lack of control over elements in the designer can be a bit of a limitation to building amazing emails." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6466084) AD Abby D. Administrative Assistant > "Our church has been using MailerLite for several years now, and we find it easy to navigate and have great customer support if needed." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7175658) EL Elke L. Owner > "I’ve used several email platforms, but most were either clunky, overpriced, or overly complicated." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180) LG Lily G. Sales > "The pricing is reasonable, and the platform provides the essential tools needed for effective email marketing." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7163885) GS Gabrielė S. Head of Marketing > "Sometimes it's difficult to find the "Back" or "Exit" button to exit from a specific window." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014040) Russell B. Writer Story teller > "It is fun putting together my first email campaign. When I had a loggin problem they were on it and were very helpful getting me going again." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7159663) RG Rob G. Founder > "I had my first issue connecting a subdomain, which is intimidating for a person like me who is not overly technical." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887679) EZ Emilija Z. Communications specialist > "MailerLite is like the Swiss Army knife of email marketing - but way less intimidating. Whether you're a small business owner or a creative genius (or both), their..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6773255) KK Kristin K. Technical Administrator > "I don't particularily like that you have to use the blocks to add images and other visual content to your campaign. " [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623130) MV Matteo V. Admin > "It has helped me streamline my email marketing, save time, and achieve better engagement with my subscribers." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002367) LB Lindsay B. Social Media Manager > "However, the automation features give me a horrible time." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7082843) LT Lama T. Lama > "The value for money and campaign marketing are what I like most about MailerLite. and their customer support is excellent." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7175164) EH Ed H. Owner > "No specific explanation, no opportunity to correct anything, no real process." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160480) LG Lily G. Sales > "It is easy to create campaigns, manage subscribers, and automate workflows." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7163885) AB Aidas B. CEO > "It does not matter if you paid for a year." [See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528) LW LUISA W. Owner > "It has made managing my email marketing much simpler and more efficient." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7167435) MM Monique M. Everything. Author, programer, creative designer, etc. > "The payment and plan options are not very intuitive." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006689) Jamie A. Community Manager > "We use it with Make automations and we get notified immediately if there is an issue, and in a couple of clicks we are back to making money." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422) GMG Gian Marco G. Membership Director > "Email preparation UI is a bit clunky." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320) OI Olumuyiwa I. Founder > "With its ease of use and fast, responsive customer support, MailerLite stands out as one of the best email marketing platforms available." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173443) AA Ain A. Digital Marketing Executive > "not very intuitive and a little confusing on user experience." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322) AK Amber K. Author > "I loved how much of it was able to be modded so that my emails could be totally unique. Once I figured out how to use it, I was able to create so many different styles..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487) Wendy C. Founder Transition Mentor > "I was creating a new account on a new platform, and my current subscription would not automatically transfer." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6617043) SC Sam C. Owner > "Helpful tutorial type options to show you how to maximize campaigns and build campaigns." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7040623) Ali K. Website Designer > "Their approval system is a bit poor and time consuming when we use a new profile for a brand new business. And their new interface and old interface made it a bit..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___4919292) NM Natalie M. Founder Product Designer > "I could set up my audiences and build a nice landing page, the free trial allows to explore the various features." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6638910) LM Laura M. Owner > "I feel it is extremely expensive but it isn't the most expensive either." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7169329) SD Shelby D. Owner > "It's just so dang easy to segment my audience, email my campaigns, set up automations, and add my branding to all of it." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086) TP Tatiana P. teacher > "For instance I cannot select the whole text, but only a single block (a single paragraph)." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6616038) MS Martina S. VP > "It feels practical rather than overbuilt, which makes it a good fit for day to day email marketing, especially if you want something reliable that doesn’t get in the way." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293) DS Dave S. Business Manager > "I was having issues with MailChimp not sending emails to everyone on my list." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910) Mukul S. UI UX designer > "It makes creating campaigns and automations very smooth, even for complex workflows." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7054273) MN Mahtab N. Author of Books for Young Readers > "The new Mailerlite version is a bit pricey." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002592) GMG Gian Marco G. Membership Director > "Good functionalities to manage subscribers and create emails from templates." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320) LW Lynne W. Owner > "I still have issues with creating a good site that flows into automation." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005558) MN Mario N. Business Manager > "It's an easy enough platform to work on and has all the features I need to enable us to communicate with our client base." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168592) SG Shella G. Marketing Consultant > "Another problem I sometimes have is that the formatting bar disappears and I can't get it back." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6577302) AR Alexis R. Admin > "It’s great for new users and a solid starting point for learning automations." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7117120) TR Tanya R. Creative Director > "The design capabilities aren’t the greatest and the interface is a little clunky until you get used to it." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884) [View Reviews](https://www.capterra.com/p/136603/MailerLite/reviews/) VD Vishnu D. Manager > "The ability to send personalized bulk emails, automate follow-ups, and track opens and clicks has made my outreach much more effective." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991) VD Vishnu D. Manager > "What I liked least about GMass was its occasional lack of polish in the user experience. While powerful, the interface can feel cluttered and not..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991) NS Narayan S. Digital Marketing Consultant > "It includes almost every feature you need, such as personalized campaigns, automated follow-ups, auto-replies, and sequence replies." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7172080) MA Maryna A. Managing Member > "I noticed when my messages were blocked or rejected due to security policies, Gmass didn't stop to send follows up to there emails." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7142995) MI Mazhar I. Digital Marketing > "GMass has been an absolute lifesaver during my recent job search in the APAC and UAE markets. When you are trying to switch jobs, reaching out to..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7172234) TJ Tommy J. Event IT > "I only run a couple events a year and therefore the monthly subscription levels don't make economical sense for me." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7167025) PC Patricio C. CEO > "The Spam Solver flagged issues before they became problems, the Google Sheets integration worked exactly as advertised once I got the syntax..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7165067) AJ AJ J. Project Manager > "At times, updates to their system or bug fixes can make the service have some downtime." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7169125) Matt M. CEO > "We’ve run affiliate launches with thousands of partners and done daily personal outreach, all inside Gmail, thanks to this incredible Chrome..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7158313) MBJ Mary Beth J. Support broker > "My only complaint at this time is there is a slight delay in sending emails but that could be my laptop." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7160793) Ritesh T. growth strategist > "however the subscription charge is little bit high but its a fantastic tool for using gmail for sending bulk or campaign emails especially the..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7158046) KM Kelly M. Director > "I find it frustrating I can't preview what it looks like, so I don't have anxiety about sending out hundreds of emails at once." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7162401) Varun P. Strategy Founder Office > "GMass makes Gmail outreach remarkably easy, with quick setup, smooth Google Sheets mail merge, and strong personalization that lets campaigns..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106) MG Michael G. Publicist > "You can easily make a lot more errors using free versions of gmail mail merges using sheets." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503) EJ Ela J. Representative > "It automates follow-ups, tracks opens and clicks in real time, and helps ensure your emails land in inboxes." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6861126) SS Stephen S. Senior Product Manager > "I don't like that it creates too many folders." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636) CE Chimamanda E. Peer Advisory Leader > "In particular, I appreciated the bcc feature still working with the merges as well as the ability to still merge replies to certain recipients in..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066) SG Subhadeep G. Business Strategist > "Also the draft and sent box gets heavy, causes problem in finding other important emails." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6874363) ND Nidhi D. Sales executive > "It’s generally a practical tool for sending personalized bulk emails directly from Gmail, especially for simple outreach or small-scale campaigns." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7148951) OT Oluwaseyi T. Owner > "It offered exactly what I needed: a way to quickly send a mass email from my Gmail account. But I ran into another issue where I didn’t have all..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6834225) VD Vishnu D. Manager > "I also appreciate how quickly I was able to get started without needing extensive technical knowledge. While there are a few areas that could be..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991) MG Michael G. Publicist > "I can't get my head around the extra mailing (over 2000 emails) using SMTP mailing." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503) Nicholas S. Developer > "Any user, from low-tech to amateur dev to more experienced dev can make powerful use of the feature set that GMass offers, for a fraction of the..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6867379) SS Stephen S. Senior Product Manager > "Also, it lags a little bit when trying to get things set up." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636) MN Manav N. Co-founder > "The inbox delivery is the best bit, GMass ensures all my emails reach my lead's inboxes and seem very authentic" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7013156) AD Ann D. Publicist > "I don't have any complaints about GMass, but it can sometimes take a while to send a large batch of emails." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952) LK Levi K. Head Coach > "It helps me manage outreach easily and keeps all replies organized in one place, which saves me a ton of time compared to other platforms." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7034900) DS Dave S. Sales > "Policy and what is considered spam is very hard to figure out." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7139856) SM Sailash M. Founder > "The automation (follow-ups, scheduling, tracking) works well and helps save time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7145009) Rob D. Comms Director > "I've used GMASS for two months and I currently have no CONS regarding how we implement it for our org." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6868940) CM Carrie M. Travel Agent > "GMass is a great product allowing the unlimited amount of emails that need to be sent out at one time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7099741) LI Lawrence I. CEO > "There is literally no reason to make marketing your business difficult for you if your time is constraint and you don't necessary have a team as..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6847781) NJ Nikki J. Founder and CEO > "Gmass Provides features like automated follow-ups, push email campaign, multisend emails, and many more helped my team to do efficient and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6418731) MB Maor B. CSM > "UX\\UI design, the personalization of the emails are not good enough yet." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6619489) NKC Nikhil K C. Outreach Manager > "Its seamless integration with Gmail lets me send personalized mass emails directly from my inbox, making the entire process simple and efficient." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500) SD Sanjay D. Agent > "Its not filtering email right now for junk email addresses." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6669870) MI Mazhar I. Digital Marketing > "The automation features are fantastic and directly helped me secure significantly more interview calls." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7172234) PN Phil N. Marketing > "Long story short, their email verifier doesn't work and using GMass to send just 90 emails has changed my email reputation from good to spammer." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4901341) Varun P. Strategy Founder Office > "Setup takes minutes, the reporting is actionable, and the tool is reliable for daily execution across both small tests and large campaigns" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106) LT Lukáš T. Sales Rep > "finding these among the FAQs is a bit time consuming" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6838665) HP Hussain P. Digital Marketing Executive > "Best easy to use Email marekting software the value of money is insane with efficient list management and data management and send mails to..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7168820) JG Jessie G. PTA treasurer > "It is a bit pricey for our needs as a nonprofit." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6775308) SS Steve S. Founder > "The seamless integration with Google Workspace and the ability to not only send emails but also follow-up on open rates and reporting too." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990) JH Jonathan H. Owner > "Just the natural limitations it has to work with inside gmail... 400-500 emails a day is not really a "Campaign" in the current state of email..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4979419) MW Marieke W. Associate Director > "This tracks engagement and identifies areas where we can improve." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790) JG John G. Owner > "Gmail has spam prevention meausres and slows down your sending when you have a list of thousands." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5064346) NS Narayan S. Digital Marketing Consultant > "By analyzing this data, you can easily replicate the success I achieved for my client." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7172080) Nicolas N. Administrator > "For someone who likes to have a "clean" mailbox, it's a bit annoying to have the campaign stay in the Draft folder for the whole duration of the..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5053471) SS Steve S. Founder > "It is a great tool, which I initially found years ago on Google Chrome, and then added onto our platform, as our workspace works with gmail, and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990) KG Kirsten G. Funding Specialist > "The setup process was more time consuming than expected." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6570606) PC Patricio C. CEO > "The seamless Gmail integration means zero learning curve — you're up and running in minutes." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7165067) SG Stephen G. Founder > "The only caveat is, I'm unable to know if my emails are landing in the small folder." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5060552) KS Katarina S. phd student > "What I like most is that besides sending bulk emails for my surveys, I can also see how many people opened the email." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6852471) SG Shweta G. Social Media Manager > "While GMass offers a free version with limited functionality, I have found the paid plans to be a bit pricey." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5066346) TJ Tommy J. Event IT > "Easy to install and use, and it turned out to have way more features than I expected, especially around templating customized emails and tracking..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7167025) AB Autumn B. Office Manager > "There is no phone number for support and just directs you to a website which can be frustrating when help is needed." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6249388) MW Marieke W. Associate Director > "This is perfect for my needs at a small nonprofit where donor stewardship is paramount." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790) MD Manisha D. MArketing Manager > "One would be a slightly high price as compared to other alternatives, also that the service of Email auto warmup is unavailable for now." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4984430) Phil W. Founder > "GMass shines with its deliverability expertise, offering subtle guidance to implement best practices that boost campaign success." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6863360) AI Anthony I. CEO > "The pricing is mid-tiered and some of the website is wonky and instructions are rather complex and long." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5027638) RB Rene B. Partner > "For a sole Researcher who doesn't need an enterprise platform, it hits the right balance of simplicity and capability." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7155088) BP Bridget P. Copywriter Email Marketer > "It was confusing to set up and I kept getting kicked out of my GMASS account for some reason when it was tied to my Gmail." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6120642) AP Aleksandra P. Marketing Specialist > "It really helps keep them out of the spam folder, which is fantastic for marketers like me. Plus, I can easily see who’s opening my emails and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6719980) SJ Sandeep J. video editing > "i don't know it's a problem from my side or theirs." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6832358) BJ Barbara J. Owner > "I like the capability of creating individualized/customized email campaigns for our audience." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371) MB Maggie B. Founding Partner > "I don't like that they no longer offer the free version of up to 50 emails/day." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6340344) EG Emily G. Consultant > "I like that it allows me to work within Gmail, and it's much quicker for one-off mass emails than other platforms like Klayvio." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6536820) SC Sarah C. Founder > "Without the GMass extention, you cannot get a hold of customer service. " [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471) SA Saurav A. Manager > "Its tracking features for opens, clicks, and bounces make it an effective choice for streamlined email campaigns." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6592486) SC Sarah C. Founder > "There is no chat function on the site nor a way to contact them. " [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471) Avrodeep H. Digital Marketing Manager > "GMass saves me hours of manual work and delivers strong results in terms of open and reply rates." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429) MA Madelyne A. owner > "Had difficulty accessing so made the decision to test out the premium subscription to see if it's worth the investment." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5099727) CE Chimamanda E. Peer Advisory Leader > "I wanted to just use the free trial to see how much value it would add, and I immediately subscribed once I got my first campaign out and its..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066) OA Ovi A. Email Marketer > "Google recently announced that it would block software from using its API to warm up emails; since GMass uses Google's API, it has unfortunately..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4563752) NKC Nikhil K C. Outreach Manager > "I love the ability to create campaigns using Google Sheets — it streamlines list management and saves me time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500) PR Puru R. CEO > "could be Finicky sometimes, a lot of emails go to spam," [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6354742) AM Amy M. Teacher and Union President > "I was able to send critical information in such a small window of time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7089902) VR Verified Reviewer Owner > "visually, it feels outdated, even though it is quite up to date and dynamic, after installation, they jump you into a campaign email template and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4619074) NT Nicole T. Chair > "The mail merge, auto follow-ups, and tracking features save so much time and help us stay connected professionally." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6778176) SBF Svend Bertil F. Senior News Editor > "GMass has some downsides, such as limited customization options and the lack of support for non-Gmail accounts." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4503258) [View Reviews](https://www.capterra.com/p/168452/GMass/reviews/) ## User interface [MailerLite](https://www.capterra.com/p/136603/MailerLite/) 4.71 (2,318) 4.83 (1,402) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important MailerLite Top features 39/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/136603/MailerLite/#features) GMass 25/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/168452/GMass/#features) ### Recognition MailerLite is recognized as a top-rated tool in 5 Capterra Shortlist reports Best Value Email MarketingSoftware (2022)  GMass Best Value PersonalizationSoftware (2022)  ### Deployment & support MailerLite Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos GMass Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details MailerLite - By MailerLite - Located in United States - Founded in 2005 GMass - By GMass - Located in United States - Founded in ## Popular Comparisons [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $12/month Price $9/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-136603/brevo-vs-MailerLite) [GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,402)](https://www.capterra.com/p/168452/GMass/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) $25/month Price $0 4.7 Features 4.7 4.7 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/168452-202338/GMass-vs-Gmail) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $12/month Price $13/month 4.5 Features 4.4 4.6 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite) [GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,402)](https://www.capterra.com/p/168452/GMass/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $25/month Price $13/month 4.7 Features 4.4 4.7 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-168452/MailChimp-vs-GMass) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) $12/month Price $0 4.5 Features 4.7 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/136603-202338/MailerLite-vs-Gmail) [GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,402)](https://www.capterra.com/p/168452/GMass/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $25/month Price $9/month 4.7 Features 4.5 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-168452/brevo-vs-GMass) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $12/month Price $12/month 4.5 Features 4.2 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-136603/Constant-Contact-vs-MailerLite) [GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,402)](https://www.capterra.com/p/168452/GMass/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $25/month Price $12/month 4.7 Features 4.2 4.7 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-168452/Constant-Contact-vs-GMass) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $12/month Price $15/month 4.5 Features 4.5 4.6 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,402)](https://www.capterra.com/p/168452/GMass/reviews/) vs [Success.ai](https://www.capterra.com/p/10013316/Success-ai/)[4.83 (417)](https://www.capterra.com/p/10013316/Success-ai/reviews/) $25/month Price $33/month 4.7 Features 4.8 4.7 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/168452-10013316/GMass-vs-Success-ai) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $12/month Price $16/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-153508/MailerLite-vs-Omnisend) [GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,402)](https://www.capterra.com/p/168452/GMass/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $25/month Price $16/month 4.7 Features 4.5 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153508-168452/Omnisend-vs-GMass)