# Compare MailerLite vs GMass 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare MailerLite and GMass based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/136603-168452/MailerLite-vs-GMass

---

# MailerLite vs GMass Features and Cost Comparison

Last updated March 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MailerLiteGMass2/4 selected

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

[GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

[## MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Starting Price

$10.00/month

Value-for-Money

4.7

Functionality

4.5

Ease of Use

4.6

Customer Service

4.8

Reviews Sentiment

Based on [2,256 reviews](#user-reviews)

Positive

2,164

Neutral

49

Negative

43

[## GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

Starting Price

$25.00/month

Value-for-Money

4.7

Functionality

4.7

Ease of Use

4.7

Customer Service

4.7

Reviews Sentiment

Based on [1,366 reviews](#user-reviews)

Positive

1,347

Neutral

14

Negative

5

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 13,964 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

84%Fit

High performer

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.7

Newsletter Management

4.6

Email Tracking

4.7

Customizable Branding

4.7

64%Fit

Missing features

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

4.8

Customizable Branding

NA

User satisfaction

User satisfaction

4.7

User reviews[2,256](https://www.capterra.com/p/136603/MailerLite/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.7

Customer support

4.8

User satisfaction

4.8

User reviews[1,366](https://www.capterra.com/p/168452/GMass/reviews/)

Ease of use

4.7

Functionality

4.7

Value for money

4.7

Customer support

4.7

Price starts from

Price starts from

$10Per User, Per Month

-   Free version
-   Free trial

Price starts from

$25Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

Best for

Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had.

## User reviews

Pros & cons

LE

Leslie E.

Owner

> "I love that I can schedule campaigns, automate message and product delivery, integrate with other tools that I use, and see my analytics easily. And every time..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006628)

MS

Martina S.

VP

> "Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293)

DP

Deida P.

Founder

> "It also has a user-friendly platform that allows for your content to look professional and accessible. Plus, they have an excellent customer support service."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7023157)

AP

Ansuya P.

Director

> "Although my initial experience of using the platform and setting up my emails and automations was good, I wasn't even able to send my first email campaign as..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6842640)

IRA

Imogen R. A.

Digital Marketing Specialist

> "We employed it to very quickly develop promotional newsletters in order to increase client visibility on relatively short notice and without becoming bogged..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6806801)

JW

Joi W.

Online Coach

> "Updating my account when they changed something in their system wasn’t easy. And when I needed help I couldn’t chat with anyone live due to the plan I had."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7021373)

Katherine H.

Owner

> "I really like MailerLite's templates, which make it easy to keep consistent branding across every newsletter and campaign I send."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229)

Katherine H.

Owner

> "I previously used ConvertKit for my mailing needs, but was tired of paying a fortune for features I rarely ever use."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229)

Jamie A.

Community Manager

> "From onboarding emails to tiered automations and Stripe-triggered sequences, it keeps our ecosystem organized without the clunkiness or overwhelm of some..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

JN

Jason N.

Communications Consultant

> "The editor is very challenging to work with on Mobile, with chunky overlays that make editing very challenging. But it works in a pinch."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7001101)

SD

Shelby D.

Owner

> "Seriously, from the Tenor GIF gallery for adding GIFs to emails, to their landing page/website design tools, to their new eCommerce tools, I find this to be..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

MH

Manuel H.

Web Admin

> "For example, the preferences center, there is an email that I can't customize and as my public speaks Spanish it's a big cons."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009641)

EZ

Emilija Z.

Communications specialist

> "MailerLite is like the Swiss Army knife of email marketing - but way less intimidating. Whether you're a small business owner or a creative genius (or both),..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6773255)

LM

Laetitia M.

OBM

> "I sometimes find that when I don’t use the account for a long time, it can be a bit confusing to recover access or remember all the settings."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009964)

Jamie A.

Community Manager

> "We use it with Make automations and we get notified immediately if there is an issue, and in a couple of clicks we are back to making money."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

MH

Michael H.

Keeper of Technical Sanity

> "THIS is my ONLY complaint with MailerLite. And it is a small thing. Plus there is a workaround using CSS but they don't document how.)"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017529)

AK

Amber K.

Author

> "I loved how much of it was able to be modded so that my emails could be totally unique. Once I figured out how to use it, I was able to create so many..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487)

JC

Jacqueline C.

Brand Designer

> "Now as the years go on so many of the options that were great are now gone. If you want customer service you have to be paying customers and all the templates..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623737)

SC

Sam C.

Owner

> "Helpful tutorial type options to show you how to maximize campaigns and build campaigns."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7040623)

MK

Marlo K.

Owner

> "The only challenge I faced was a little bit of trouble with domain authentication, which took some back-and-forth to resolve."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006979)

TR

Tanya R.

Creative Director

> "Their free plan offers a fantastic range of features, including automations so it’s very useful for creating a sales funnel and delivering free ebooks if..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884)

LaMP

Lucía M. P.

Founder, Publisher, and Chief Editor

> "The web tools sometimes barely work, and the simplest integrations (an email web form??)"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7000673)

TH

Tiara H.

Founder

> "This version allows you all of the basic tools for success-emailing newsletters, creating surveys, creating a landing page, etc."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6288722)

BB

Bethel B.

Marketing Director

> "I'm not familiar with code language so I wish there was more guidance for beginners or people who don't have a lot of web design experience."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002713)

MS

Martina S.

VP

> "It feels practical rather than overbuilt, which makes it a good fit for day to day email marketing, especially if you want something reliable that doesn’t get..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293)

AL

Ashley L.

Owner

> "I found the email design tool to be limited, reducing the ability to make aesthetic emails like some of their competitors."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6343066)

Mukul S.

UI UX designer

> "It makes creating campaigns and automations very smooth, even for complex workflows."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7054273)

DG

Derek G.

Owner

> "MailerLite had issues with email bounces which led us to explore alternative solutions"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6771247)

PP

Pablo P.

Especilist in Institutional Culture

> "The spam filtering as many or all others plataform is always a problem that concerns those who thrive into the self education industry or any other digital..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393)

AK

Amber K.

Author

> "My friend has a couple domain names and she let me borrow one, but it rejected when we tried to get it approved."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487)

EL

Elke L.

Owner

> "The interface is clean and intuitive, automations are easy to set up, and I love how smooth the email builder works. Whether I’m creating weekly newsletters,..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180)

NA

Nirv A.

Doctor

> "The cost of the service is far too high when compared to the relatively low number of subscribers, I would recommend it to be less."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005945)

VR

Verified Reviewer

Publicity Officer

> "I had no trouble setting it up, loading a list, designing an email and sending it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7047414)

SI

Stanislav I.

Marketing

> "automations, missing products in refund carts, can't remove old integrated Shop"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6620925)

MV

Matteo V.

Admin

> "It has helped me streamline my email marketing, save time, and achieve better engagement with my subscribers."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002367)

RK

Ryan K.

Marketing Manager

> "The lack of control over elements in the designer can be a bit of a limitation to building amazing emails."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6466084)

NM

Natalie M.

Founder Product Designer

> "I could set up my audiences and build a nice landing page, the free trial allows to explore the various features."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6638910)

EL

Elke L.

Owner

> "I’ve used several email platforms, but most were either clunky, overpriced, or overly complicated."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180)

SD

Shelby D.

Owner

> "It's just so dang easy to segment my audience, email my campaigns, set up automations, and add my branding to all of it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

GS

Gabrielė S.

Head of Marketing

> "Sometimes it's difficult to find the "Back" or "Exit" button to exit from a specific window."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014040)

GMG

Gian Marco G.

Membership Director

> "Good functionalities to manage subscribers and create emails from templates."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320)

RG

Rob G.

Founder

> "I had my first issue connecting a subdomain, which is intimidating for a person like me who is not overly technical."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887679)

Dominic K.

Founder and CEO

> "Great Chat support - i had initial problems with connecting my domain, but got solved super fast and friendly."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7018560)

VR

Verified Reviewer

Owner

> "The confirmation process of my business website was not so easy for me as a non guy with low technical skills."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838383)

AR

Alexis R.

Admin

> "It’s great for new users and a solid starting point for learning automations."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7117120)

KK

Kristin K.

Technical Administrator

> "I don't particularily like that you have to use the blocks to add images and other visual content to your campaign. "

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623130)

VR

Verified Reviewer

Product Manager

> "I was able to set up an almost exact copy of our HTML email template using drag & drop tools from MailerLite."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6432172)

LB

Lindsay B.

Social Media Manager

> "However, the automation features give me a horrible time."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7082843)

KC

Kelly C.

Author

> "I've been using MailerLite for several years now and haven't had any problems. When I locked myself out with 2FA, customer service was quick to help get me..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7010517)

NE

Noel E.

Computer Tech

> "My fist con is that Mailerlite has limited integrations: MailerLite has limited integrations with other third-party applications, which can be a drawback for..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___4763492)

AR

Annija R.

Marketing project coordinator

> "It has easy built in email blocks, it makes email crating easy. If I have some issues, help teams too solve them."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7010387)

AB

Aidas B.

CEO

> "It does not matter if you paid for a year."

[See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528)

Elizabeth A.

Mental Health Coach

> "They integrate with all my other platforms. And now they have the capability to sell digital products!"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014391)

MM

Monique M.

Everything. Author, programer, creative designer, etc.

> "The payment and plan options are not very intuitive."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006689)

Jamie A.

Community Manager

> "It plays well with Stripe, our forms, and our client journey mapping."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

GMG

Gian Marco G.

Membership Director

> "Email preparation UI is a bit clunky."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320)

JS

Jeanne S.

Author

> "I anticipate using it to build my reader members and in future book launch campaigns."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7007678)

Wendy C.

Founder Transition Mentor

> "I was creating a new account on a new platform, and my current subscription would not automatically transfer."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6617043)

SD

Shelby D.

Owner

> "Outstanding customer support, great documentation for the most part, lots of integrations, easy-to-use tools and systems..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

Ali K.

Website Designer

> "Their approval system is a bit poor and time consuming when we use a new profile for a brand new business. And their new interface and old interface made it a..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___4919292)

HB

Horacio B.

CEO

> "Always excellent, we started with an integrated engineering smart farming project, whose final link is cattle beef selling in our own selling point."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6641454)

ES

Eivind S.

coo

> "It was pretty much impossible to get in contact with anyone from ML, after a few days we got a mail stating that due to Anti Spam policies our one and only..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___4799108)

GM

Gordon M.

Owner

> "Very positive, I found the initially set up very easy, I did have a problem authenticating the DNS settings (my lack of understanding being the problem), but..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887230)

TH

Tiara H.

Founder

> "There aren’t any advanced features for email automation, so look elsewhere if your workflow is heavy."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6288722)

SL

Sandy L.

Owner

> "I really enjoy the intuitive workflows and how easy it is to build campaigns. When I did need support, the helpdesk was very responsive and solved my issue..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7015628)

TP

Tatiana P.

teacher

> "For instance I cannot select the whole text, but only a single block (a single paragraph)."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6616038)

Chris L.

Operations

> "I was searching for a simple ESP with easy to use automation that was affordable. and Mailerlite fit the bill."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7100062)

DS

Dave S.

Business Manager

> "I was having issues with MailChimp not sending emails to everyone on my list."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910)

DS

Dave S.

Business Manager

> "I like the simplicity and the AI text creator help that is integrated into the editor."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910)

MN

Mahtab N.

Author of Books for Young Readers

> "The new Mailerlite version is a bit pricey."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002592)

ER

Eric R.

CEO

> "It’s not the most advanced platform on the market, but it balances cost, usability, and core features really well."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005784)

LW

Lynne W.

Owner

> "I still have issues with creating a good site that flows into automation."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005558)

PP

Pablo P.

Especilist in Institutional Culture

> "I would say it is an excellent plataform to use, friendly, intuitiv, easy and fast. When you are already familiarized with the tools and hundreds of templates..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393)

SG

Shella G.

Marketing Consultant

> "Another problem I sometimes have is that the formatting bar disappears and I can't get it back."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6577302)

TW

Tiina W.

Founder

> "It allows you to start for a very low investment and grows with you."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7004534)

TR

Tanya R.

Creative Director

> "The design capabilities aren’t the greatest and the interface is a little clunky until you get used to it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884)

Muhammed Ö.

Founder

> "The feature I like most is that I can manage my e-mail follow-ups and campaigns well and comfortably."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6241104)

ZB

Zanny B.

Coach Creator and Mindset Coach

> "Not much functions and can be very stressful at times to get done as not much support on the free plan."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6593458)

NH

Neisi H.

Author

> "User friendliness is a 10 out of 10. And free up to 1000 subscribers for my newsletter was unbeatable."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7018062)

AB

Aidas B.

CEO

> "YOU WILL NOT GET A REFUND."

[See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528)

[View Reviews](https://www.capterra.com/p/136603/MailerLite/reviews/)

Varun P.

Strategy Founder Office

> "GMass makes Gmail outreach remarkably easy, with quick setup, smooth Google Sheets mail merge, and strong personalization that lets..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106)

OT

Oluwaseyi T.

Owner

> "It offered exactly what I needed: a way to quickly send a mass email from my Gmail account. But I ran into another issue where I..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6834225)

LK

Levi K.

Head Coach

> "It helps me manage outreach easily and keeps all replies organized in one place, which saves me a ton of time compared to other..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7034900)

AD

Ann D.

Publicist

> "I don't have any complaints about GMass, but it can sometimes take a while to send a large batch of emails."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952)

EJ

Ela J.

Representative

> "It automates follow-ups, tracks opens and clicks in real time, and helps ensure your emails land in inboxes."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6861126)

MG

Michael G.

Publicist

> "You can easily make a lot more errors using free versions of gmail mail merges using sheets."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503)

Varun P.

Strategy Founder Office

> "Setup takes minutes, the reporting is actionable, and the tool is reliable for daily execution across both small tests and large..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106)

SS

Stephen S.

Senior Product Manager

> "I don't like that it creates too many folders."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636)

SS

Steve S.

Founder

> "The seamless integration with Google Workspace and the ability to not only send emails but also follow-up on open rates and reporting..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990)

SG

Subhadeep G.

Business Strategist

> "Also the draft and sent box gets heavy, causes problem in finding other important emails."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6874363)

CE

Chimamanda E.

Peer Advisory Leader

> "In particular, I appreciated the bcc feature still working with the merges as well as the ability to still merge replies to certain..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066)

LI

Lawrence I.

CEO

> "There is literally no reason to make marketing your business difficult for you if your time is constraint and you don't necessary have..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6847781)

SS

Steve S.

Founder

> "It is a great tool, which I initially found years ago on Google Chrome, and then added onto our platform, as our workspace works with..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990)

MG

Michael G.

Publicist

> "I can't get my head around the extra mailing (over 2000 emails) using SMTP mailing."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503)

Nicholas S.

Developer

> "Any user, from low-tech to amateur dev to more experienced dev can make powerful use of the feature set that GMass offers, for a..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6867379)

SS

Stephen S.

Senior Product Manager

> "Also, it lags a little bit when trying to get things set up."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636)

MN

Manav N.

Co-founder

> "The inbox delivery is the best bit, GMass ensures all my emails reach my lead's inboxes and seem very authentic"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7013156)

Rob D.

Comms Director

> "I've used GMASS for two months and I currently have no CONS regarding how we implement it for our org."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6868940)

CM

Carrie M.

Travel Agent

> "GMass is a great product allowing the unlimited amount of emails that need to be sent out at one time."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7099741)

AB

Autumn B.

Office Manager

> "There is no phone number for support and just directs you to a website which can be frustrating when help is needed."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6249388)

BJ

Barbara J.

Owner

> "I like the capability of creating individualized/customized email campaigns for our audience."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371)

MB

Maor B.

CSM

> "UX\\UI design, the personalization of the emails are not good enough yet."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6619489)

NJ

Nikki J.

Founder and CEO

> "Gmass Provides features like automated follow-ups, push email campaign, multisend emails, and many more helped my team to do efficient..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6418731)

LT

Lukáš T.

Sales Rep

> "finding these among the FAQs is a bit time consuming"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6838665)

NKC

Nikhil K C.

Outreach Manager

> "Its seamless integration with Gmail lets me send personalized mass emails directly from my inbox, making the entire process simple and..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500)

MB

Maggie B.

Founding Partner

> "I don't like that they no longer offer the free version of up to 50 emails/day."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6340344)

NT

Nicole T.

Chair

> "The mail merge, auto follow-ups, and tracking features save so much time and help us stay connected professionally."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6778176)

JG

Jessie G.

PTA treasurer

> "It is a bit pricey for our needs as a nonprofit."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6775308)

AD

Ann D.

Publicist

> "Many of these services can be extremely expensive, but GMass has great value for it's monthly fee, even as we continue to grow."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952)

SD

Sanjay D.

Agent

> "Its not filtering email right now for junk email addresses."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6669870)

MW

Marieke W.

Associate Director

> "This tracks engagement and identifies areas where we can improve."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790)

PR

Puru R.

CEO

> "could be Finicky sometimes, a lot of emails go to spam,"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6354742)

KS

Katarina S.

phd student

> "What I like most is that besides sending bulk emails for my surveys, I can also see how many people opened the email."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6852471)

PN

Phil N.

Marketing

> "Long story short, their email verifier doesn't work and using GMass to send just 90 emails has changed my email reputation from good..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4901341)

TV

Tommy V.

Co-Founder

> "I do a lot of work from Google Sheets and being able to link that to my email marketing without the need for an API is a game changer..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6349653)

Madhanraj S.

Business Development Manager

> "I have encountered some issues, such as emails landing in spam when sent through Sendgrid and follow-ups not being sent at the..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4746061)

VR

Verified Reviewer

Founder

> "I was able to set everything up in minutes and start sending personalized outreach right away."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084)

SJ

Sandeep J.

video editing

> "i don't know it's a problem from my side or theirs."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6832358)

VR

Verified Reviewer

Founder

> "The tool is easy to use, very flexible, and has helped me generate real customer responses, sales, and reviews without spending hours..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084)

JH

Jonathan H.

Owner

> "Just the natural limitations it has to work with inside gmail... 400-500 emails a day is not really a "Campaign" in the current state..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4979419)

MW

Marieke W.

Associate Director

> "This is perfect for my needs at a small nonprofit where donor stewardship is paramount."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790)

CR

Christopher R.

Sales Specialist

> "I wish it wasn't on google spreadsheets but thats about it."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6241832)

Phil W.

Founder

> "GMass shines with its deliverability expertise, offering subtle guidance to implement best practices that boost campaign success."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6863360)

JG

John G.

Owner

> "Gmail has spam prevention meausres and slows down your sending when you have a list of thousands."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5064346)

AP

Aleksandra P.

Marketing Specialist

> "It really helps keep them out of the spam folder, which is fantastic for marketers like me. Plus, I can easily see who’s opening my..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6719980)

Nicolas N.

Administrator

> "For someone who likes to have a "clean" mailbox, it's a bit annoying to have the campaign stay in the Draft folder for the whole..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5053471)

EG

Emily G.

Consultant

> "I like that it allows me to work within Gmail, and it's much quicker for one-off mass emails than other platforms like Klayvio."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6536820)

Madhanraj S.

Business Development Manager

> "We cannot customize the followup emails and can insert attributes in the email"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4746061)

SA

Saurav A.

Manager

> "Its tracking features for opens, clicks, and bounces make it an effective choice for streamlined email campaigns."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6592486)

CP

Chris P.

Agent

> "The cost is a bit higher than I'd like it to be."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6267850)

Avrodeep H.

Digital Marketing Manager

> "GMass saves me hours of manual work and delivers strong results in terms of open and reply rates."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429)

KG

Kirsten G.

Funding Specialist

> "The setup process was more time consuming than expected."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6570606)

CE

Chimamanda E.

Peer Advisory Leader

> "I wanted to just use the free trial to see how much value it would add, and I immediately subscribed once I got my first campaign out..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066)

SG

Stephen G.

Founder

> "The only caveat is, I'm unable to know if my emails are landing in the small folder."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5060552)

NKC

Nikhil K C.

Outreach Manager

> "I love the ability to create campaigns using Google Sheets — it streamlines list management and saves me time."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500)

SS

Shruti S.

Brand Success Manager

> "Not able to personalize emails and some glitches while having bigger email lists"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4754165)

KM

Kevin M.

Lead Manager

> "Gmass is great because it integrates with my google workspace."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7049141)

SG

Shweta G.

Social Media Manager

> "While GMass offers a free version with limited functionality, I have found the paid plans to be a bit pricey."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5066346)

AM

Amy M.

Teacher and Union President

> "I was able to send critical information in such a small window of time."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7089902)

MD

Manisha D.

MArketing Manager

> "One would be a slightly high price as compared to other alternatives, also that the service of Email auto warmup is unavailable for..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4984430)

BJ

Barbara J.

Owner

> "Sending out email campaigns to our growing contact list has been easy and stressfree. ."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371)

AI

Anthony I.

CEO

> "The pricing is mid-tiered and some of the website is wonky and instructions are rather complex and long."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5027638)

JF

Justin F.

CEO

> "GMass makes mail merge incredibly simple and reliable."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7031272)

BP

Bridget P.

Copywriter Email Marketer

> "It was confusing to set up and I kept getting kicked out of my GMASS account for some reason when it was tied to my Gmail."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6120642)

VR

Verified Reviewer

Founder

> "I was able to get my first personalized outreach campaign running within minutes."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084)

SC

Sarah C.

Founder

> "Without the GMass extention, you cannot get a hold of customer service. "

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471)

RS

Rehan S.

CMO

> "simple and easy emailing tool the interface is clean so it's easy for you to figure out options for setting up the tool."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7019904)

MK

Mark K.

CEO

> "I have been dreading doing cold email marketing and was doing it on my own for a while using 23 different email addresses so that my..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___3457787)

MK

MOHAN K.

Business Manager

> "Helps maintain high deliverability with built-in email warm-up features."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6767049)

JB

Jordi B.

SEO

> "Could get expensive if you want to add the tool for more than 3 - 4 emails"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4755720)

MN

Mark N.

No Specific title

> "After recently integrating GMAS into my workflow for mail merges, my experience has been overwhelmingly positive."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6860646)

SC

Sarah C.

Founder

> "There is no chat function on the site nor a way to contact them. "

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471)

VR

Verified Reviewer

ECA Director

> "I've utilized the simple poll function and have received even more responses than I ever did sending out a survey through an external..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6411790)

MA

Madelyne A.

owner

> "Had difficulty accessing so made the decision to test out the premium subscription to see if it's worth the investment."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5099727)

YW

Yasmeen W.

Manager

> "It got my emails out, handled personalization, and avoided spam folders."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6829332)

OA

Ovi A.

Email Marketer

> "Google recently announced that it would block software from using its API to warm up emails; since GMass uses Google's API, it has..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4563752)

Avrodeep H.

Digital Marketing Manager

> "It's simple, fast, and incredibly effective for sending personalized email campaigns straight from Gmail."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429)

BG

Brian G.

Business Loan Broker

> "Then I wrote support and requested a refund for the wrong email address I accidently signed up for."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4763664)

AD

Ann D.

Publicist

> "I like how easy it is to use and how it's integrated into Google Drive for easy contact management."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952)

VR

Verified Reviewer

Owner

> "visually, it feels outdated, even though it is quite up to date and dynamic, after installation, they jump you into a campaign email..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4619074)

[View Reviews](https://www.capterra.com/p/168452/GMass/reviews/)

## User interface

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

4.71 (2,256)

4.83 (1,366)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

MailerLite

Top features

39/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/136603/MailerLite/#features)

GMass

25/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/168452/GMass/#features)

### Recognition

No recognitions have been awarded to MailerLite

No recognitions have been awarded to GMass

### Deployment & support

MailerLite

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

GMass

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

MailerLite

-   By MailerLite
-   Located in United States
-   Founded in 2005

GMass

-   By GMass
-   Located in United States
-   Founded in

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4.2

[View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite)

[GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

vs

[Success.ai](https://www.capterra.com/p/10013316/Success-ai/)[4.84 (415)](https://www.capterra.com/p/10013316/Success-ai/reviews/)

$25/month

Price

$33/month

4.7

Features

4.8

4.7

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/168452-10013316/GMass-vs-Success-ai)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$10/month

Price

$15/month

4.5

Features

4.4

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing)

[GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (653)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$25/month

Price

$9/month

4.7

Features

4.5

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-168452/EmailOctopus-vs-GMass)