# Compare MailerLite vs GMass 2026 | Capterra > Unsure of what to choose? Check Capterra to compare MailerLite and GMass based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/136603-168452/MailerLite-vs-GMass --- # MailerLite vs GMass Features and Cost Comparison Last updated April 30th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MailerLiteGMass2/4 selected [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) [GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,380)](https://www.capterra.com/p/168452/GMass/reviews/) [## MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting Price $10.00/month Value-for-Money 4.7 Functionality 4.5 Ease of Use 4.6 Customer Service 4.8 Reviews Sentiment Based on [2,259 reviews](#user-reviews) Positive 2,166 Neutral 49 Negative 44 [## GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,380)](https://www.capterra.com/p/168452/GMass/reviews/) Starting Price $25.00/month Value-for-Money 4.7 Functionality 4.7 Ease of Use 4.7 Customer Service 4.7 Reviews Sentiment Based on [1,380 reviews](#user-reviews) Positive 1,361 Neutral 14 Negative 5 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,208 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 84%Fit High performer Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.7 Newsletter Management 4.6 Email Tracking 4.7 Customizable Branding 4.7 65%Fit Missing features Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.8 Newsletter Management NA Email Tracking 4.8 Customizable Branding NA User satisfaction User satisfaction 4.7 User reviews[2,259](https://www.capterra.com/p/136603/MailerLite/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.7 Customer support 4.8 User satisfaction 4.8 User reviews[1,380](https://www.capterra.com/p/168452/GMass/reviews/) Ease of use 4.7 Functionality 4.7 Value for money 4.7 Customer support 4.7 Price starts from Price starts from $10Per User, Per Month - Free version - Free trial Price starts from $25Flat Rate, Per Month - Free version - Free trial Best for Best for Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service. Best for Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had. ## User reviews Pros & cons LE Leslie E. Owner > "I love that I can schedule campaigns, automate message and product delivery, integrate with other tools that I use, and see my analytics easily. And every..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006628) MS Martina S. VP > "Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293) KW Kate W. Office Manager > "Really pleased with this as a free/cheap option while we grow our mailing list and can see ourselves using it even as we grow to the next levels." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7121561) VR Verified Reviewer Directora > "I signed up for the service, carried out only 2 campaign sends, and before even completing a week, my account was closed." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456) Katherine H. Owner > "I really like MailerLite's templates, which make it easy to keep consistent branding across every newsletter and campaign I send." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229) AP Ansuya P. Director > "Although my initial experience of using the platform and setting up my emails and automations was good, I wasn't even able to send my first email campaign..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6842640) Jamie A. Community Manager > "From onboarding emails to tiered automations and Stripe-triggered sequences, it keeps our ecosystem organized without the clunkiness or overwhelm of some..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422) Katherine H. Owner > "I previously used ConvertKit for my mailing needs, but was tired of paying a fortune for features I rarely ever use." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229) SD Shelby D. Owner > "Seriously, from the Tenor GIF gallery for adding GIFs to emails, to their landing page/website design tools, to their new eCommerce tools, I find this to..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086) VR Verified Reviewer Directora > "For anyone considering this platform: you may pay, barely use the service, and still lose all your money with no possibility of a refund." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456) Jamie A. Community Manager > "We use it with Make automations and we get notified immediately if there is an issue, and in a couple of clicks we are back to making money." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422) JN Jason N. Communications Consultant > "The editor is very challenging to work with on Mobile, with chunky overlays that make editing very challenging. But it works in a pinch." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7001101) AK Amber K. Author > "I loved how much of it was able to be modded so that my emails could be totally unique. Once I figured out how to use it, I was able to create so many..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487) MH Manuel H. Web Admin > "For example, the preferences center, there is an email that I can't customize and as my public speaks Spanish it's a big cons." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009641) TR Tanya R. Creative Director > "Their free plan offers a fantastic range of features, including automations so it’s very useful for creating a sales funnel and delivering free ebooks if..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884) LM Laetitia M. OBM > "I sometimes find that when I don’t use the account for a long time, it can be a bit confusing to recover access or remember all the settings." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009964) MS Martina S. VP > "It feels practical rather than overbuilt, which makes it a good fit for day to day email marketing, especially if you want something reliable that doesn’t..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293) JW Joi W. Online Coach > "Updating my account when they changed something in their system wasn’t easy. And when I needed help I couldn’t chat with anyone live due to the plan I had." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7021373) Mukul S. UI UX designer > "It makes creating campaigns and automations very smooth, even for complex workflows." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7054273) MH Michael H. Keeper of Technical Sanity > "THIS is my ONLY complaint with MailerLite. And it is a small thing. Plus there is a workaround using CSS but they don't document how.)" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017529) DP Deida P. Founder > "It also has a user-friendly platform that allows for your content to look professional and accessible. Plus, they have an excellent customer support..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7023157) JC Jacqueline C. Brand Designer > "Now as the years go on so many of the options that were great are now gone. If you want customer service you have to be paying customers and all the..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623737) PP Pablo P. Especilist in Institutional Culture > "The spam filtering as many or all others plataform is always a problem that concerns those who thrive into the self education industry or any other..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393) MK Marlo K. Owner > "The only challenge I faced was a little bit of trouble with domain authentication, which took some back-and-forth to resolve." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006979) IRA Imogen R. A. Digital Marketing Specialist > "We employed it to very quickly develop promotional newsletters in order to increase client visibility on relatively short notice and without becoming..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6806801) LaMP Lucía M. P. Founder, Publisher, and Chief Editor > "The web tools sometimes barely work, and the simplest integrations (an email web form??)" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7000673) EL Elke L. Owner > "The interface is clean and intuitive, automations are easy to set up, and I love how smooth the email builder works. Whether I’m creating weekly..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180) BB Bethel B. Marketing Director > "I'm not familiar with code language so I wish there was more guidance for beginners or people who don't have a lot of web design experience." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002713) EZ Emilija Z. Communications specialist > "MailerLite is like the Swiss Army knife of email marketing - but way less intimidating. Whether you're a small business owner or a creative genius (or..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6773255) AL Ashley L. Owner > "I found the email design tool to be limited, reducing the ability to make aesthetic emails like some of their competitors." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6343066) VR Verified Reviewer Publicity Officer > "I had no trouble setting it up, loading a list, designing an email and sending it." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7047414) AK Amber K. Author > "My friend has a couple domain names and she let me borrow one, but it rejected when we tried to get it approved." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487) MV Matteo V. Admin > "It has helped me streamline my email marketing, save time, and achieve better engagement with my subscribers." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002367) NA Nirv A. Doctor > "The cost of the service is far too high when compared to the relatively low number of subscribers, I would recommend it to be less." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005945) SC Sam C. Owner > "Helpful tutorial type options to show you how to maximize campaigns and build campaigns." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7040623) SI Stanislav I. Marketing > "automations, missing products in refund carts, can't remove old integrated Shop" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6620925) NM Natalie M. Founder Product Designer > "I could set up my audiences and build a nice landing page, the free trial allows to explore the various features." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6638910) RK Ryan K. Marketing Manager > "The lack of control over elements in the designer can be a bit of a limitation to building amazing emails." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6466084) SD Shelby D. Owner > "It's just so dang easy to segment my audience, email my campaigns, set up automations, and add my branding to all of it." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086) EL Elke L. Owner > "I’ve used several email platforms, but most were either clunky, overpriced, or overly complicated." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180) GMG Gian Marco G. Membership Director > "Good functionalities to manage subscribers and create emails from templates." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320) GS Gabrielė S. Head of Marketing > "Sometimes it's difficult to find the "Back" or "Exit" button to exit from a specific window." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014040) AR Alexis R. Admin > "It’s great for new users and a solid starting point for learning automations." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7117120) RG Rob G. Founder > "I had my first issue connecting a subdomain, which is intimidating for a person like me who is not overly technical." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887679) VR Verified Reviewer Product Manager > "I was able to set up an almost exact copy of our HTML email template using drag & drop tools from MailerLite." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6432172) VR Verified Reviewer Owner > "The confirmation process of my business website was not so easy for me as a non guy with low technical skills." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838383) KC Kelly C. Author > "I've been using MailerLite for several years now and haven't had any problems. When I locked myself out with 2FA, customer service was quick to help get..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7010517) KK Kristin K. Technical Administrator > "I don't particularily like that you have to use the blocks to add images and other visual content to your campaign. " [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623130) AR Annija R. Marketing project coordinator > "It has easy built in email blocks, it makes email crating easy. If I have some issues, help teams too solve them." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7010387) LB Lindsay B. Social Media Manager > "However, the automation features give me a horrible time." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7082843) Elizabeth A. Mental Health Coach > "They integrate with all my other platforms. And now they have the capability to sell digital products!" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014391) AB Aidas B. CEO > "It does not matter if you paid for a year." [See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528) Jamie A. Community Manager > "It plays well with Stripe, our forms, and our client journey mapping." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422) MM Monique M. Everything. Author, programer, creative designer, etc. > "The payment and plan options are not very intuitive." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006689) JS Jeanne S. Author > "I anticipate using it to build my reader members and in future book launch campaigns." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7007678) GMG Gian Marco G. Membership Director > "Email preparation UI is a bit clunky." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320) SD Shelby D. Owner > "Outstanding customer support, great documentation for the most part, lots of integrations, easy-to-use tools and systems..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086) Wendy C. Founder Transition Mentor > "I was creating a new account on a new platform, and my current subscription would not automatically transfer." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6617043) HB Horacio B. CEO > "Always excellent, we started with an integrated engineering smart farming project, whose final link is cattle beef selling in our own selling point." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6641454) Ali K. Website Designer > "Their approval system is a bit poor and time consuming when we use a new profile for a brand new business. And their new interface and old interface made..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___4919292) GM Gordon M. Owner > "Very positive, I found the initially set up very easy, I did have a problem authenticating the DNS settings (my lack of understanding being the problem),..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887230) TP Tatiana P. teacher > "For instance I cannot select the whole text, but only a single block (a single paragraph)." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6616038) SL Sandy L. Owner > "I really enjoy the intuitive workflows and how easy it is to build campaigns. When I did need support, the helpdesk was very responsive and solved my..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7015628) DS Dave S. Business Manager > "I was having issues with MailChimp not sending emails to everyone on my list." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910) Chris L. Operations > "I was searching for a simple ESP with easy to use automation that was affordable. and Mailerlite fit the bill." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7100062) MN Mahtab N. Author of Books for Young Readers > "The new Mailerlite version is a bit pricey." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002592) DS Dave S. Business Manager > "I like the simplicity and the AI text creator help that is integrated into the editor." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910) LW Lynne W. Owner > "I still have issues with creating a good site that flows into automation." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005558) ER Eric R. CEO > "It’s not the most advanced platform on the market, but it balances cost, usability, and core features really well." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005784) SG Shella G. Marketing Consultant > "Another problem I sometimes have is that the formatting bar disappears and I can't get it back." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6577302) PP Pablo P. Especilist in Institutional Culture > "I would say it is an excellent plataform to use, friendly, intuitiv, easy and fast. When you are already familiarized with the tools and hundreds of..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393) TR Tanya R. Creative Director > "The design capabilities aren’t the greatest and the interface is a little clunky until you get used to it." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884) TW Tiina W. Founder > "It allows you to start for a very low investment and grows with you." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7004534) ZB Zanny B. Coach Creator and Mindset Coach > "Not much functions and can be very stressful at times to get done as not much support on the free plan." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6593458) NH Neisi H. Author > "User friendliness is a 10 out of 10. And free up to 1000 subscribers for my newsletter was unbeatable." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7018062) AB Aidas B. CEO > "YOU WILL NOT GET A REFUND." [See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528) NT Nevena T. Seo > "MailerLite offers excellent value for money, especially for small businesses or individuals starting out with email marketing." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7016891) DG Derek G. Owner > "MailerLite had issues with email bounces which led us to explore alternative solutions" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6771247) DC Debbie C. Owner > "I have been able to effectively communicate with my target audience and drive engagement with my email campaigns." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6513133) JL Jacquelyn L. Partner > "Sometimes the platform runs a little slow." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002770) [View Reviews](https://www.capterra.com/p/136603/MailerLite/reviews/) VD Vishnu D. Manager > "The ability to send personalized bulk emails, automate follow-ups, and track opens and clicks has made my outreach much more effective." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991) VD Vishnu D. Manager > "What I liked least about GMass was its occasional lack of polish in the user experience. While powerful, the interface can feel cluttered..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991) Varun P. Strategy Founder Office > "GMass makes Gmail outreach remarkably easy, with quick setup, smooth Google Sheets mail merge, and strong personalization that lets..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106) MA Maryna A. Managing Member > "I noticed when my messages were blocked or rejected due to security policies, Gmass didn't stop to send follows up to there emails." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7142995) EJ Ela J. Representative > "It automates follow-ups, tracks opens and clicks in real time, and helps ensure your emails land in inboxes." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6861126) OT Oluwaseyi T. Owner > "It offered exactly what I needed: a way to quickly send a mass email from my Gmail account. But I ran into another issue where I didn’t..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6834225) CE Chimamanda E. Peer Advisory Leader > "In particular, I appreciated the bcc feature still working with the merges as well as the ability to still merge replies to certain..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066) MG Michael G. Publicist > "You can easily make a lot more errors using free versions of gmail mail merges using sheets." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503) VD Vishnu D. Manager > "I also appreciate how quickly I was able to get started without needing extensive technical knowledge. While there are a few areas that..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991) SS Stephen S. Senior Product Manager > "I don't like that it creates too many folders." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636) Nicholas S. Developer > "Any user, from low-tech to amateur dev to more experienced dev can make powerful use of the feature set that GMass offers, for a fraction..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6867379) SG Subhadeep G. Business Strategist > "Also the draft and sent box gets heavy, causes problem in finding other important emails." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6874363) MN Manav N. Co-founder > "The inbox delivery is the best bit, GMass ensures all my emails reach my lead's inboxes and seem very authentic" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7013156) LI Lawrence I. CEO > "There is literally no reason to make marketing your business difficult for you if your time is constraint and you don't necessary have a..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6847781) LK Levi K. Head Coach > "It helps me manage outreach easily and keeps all replies organized in one place, which saves me a ton of time compared to other platforms." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7034900) MG Michael G. Publicist > "I can't get my head around the extra mailing (over 2000 emails) using SMTP mailing." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503) SM Sailash M. Founder > "The automation (follow-ups, scheduling, tracking) works well and helps save time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7145009) SS Stephen S. Senior Product Manager > "Also, it lags a little bit when trying to get things set up." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636) CM Carrie M. Travel Agent > "GMass is a great product allowing the unlimited amount of emails that need to be sent out at one time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7099741) AD Ann D. Publicist > "I don't have any complaints about GMass, but it can sometimes take a while to send a large batch of emails." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952) NJ Nikki J. Founder and CEO > "Gmass Provides features like automated follow-ups, push email campaign, multisend emails, and many more helped my team to do efficient and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6418731) DS Dave S. Sales > "Policy and what is considered spam is very hard to figure out." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7139856) NKC Nikhil K C. Outreach Manager > "Its seamless integration with Gmail lets me send personalized mass emails directly from my inbox, making the entire process simple and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500) Rob D. Comms Director > "I've used GMASS for two months and I currently have no CONS regarding how we implement it for our org." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6868940) Varun P. Strategy Founder Office > "Setup takes minutes, the reporting is actionable, and the tool is reliable for daily execution across both small tests and large campaigns" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106) MB Maor B. CSM > "UX\\UI design, the personalization of the emails are not good enough yet." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6619489) SS Steve S. Founder > "The seamless integration with Google Workspace and the ability to not only send emails but also follow-up on open rates and reporting too." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990) LT Lukáš T. Sales Rep > "finding these among the FAQs is a bit time consuming" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6838665) MW Marieke W. Associate Director > "This tracks engagement and identifies areas where we can improve." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790) MB Maggie B. Founding Partner > "I don't like that they no longer offer the free version of up to 50 emails/day." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6340344) SS Steve S. Founder > "It is a great tool, which I initially found years ago on Google Chrome, and then added onto our platform, as our workspace works with..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990) SD Sanjay D. Agent > "Its not filtering email right now for junk email addresses." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6669870) KS Katarina S. phd student > "What I like most is that besides sending bulk emails for my surveys, I can also see how many people opened the email." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6852471) PR Puru R. CEO > "could be Finicky sometimes, a lot of emails go to spam," [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6354742) TV Tommy V. Co-Founder > "I do a lot of work from Google Sheets and being able to link that to my email marketing without the need for an API is a game changer for..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6349653) PN Phil N. Marketing > "Long story short, their email verifier doesn't work and using GMass to send just 90 emails has changed my email reputation from good to..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4901341) VR Verified Reviewer Founder > "I was able to set everything up in minutes and start sending personalized outreach right away." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084) SJ Sandeep J. video editing > "i don't know it's a problem from my side or theirs." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6832358) VR Verified Reviewer Founder > "The tool is easy to use, very flexible, and has helped me generate real customer responses, sales, and reviews without spending hours..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084) JG Jessie G. PTA treasurer > "It is a bit pricey for our needs as a nonprofit." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6775308) MW Marieke W. Associate Director > "This is perfect for my needs at a small nonprofit where donor stewardship is paramount." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790) JH Jonathan H. Owner > "Just the natural limitations it has to work with inside gmail... 400-500 emails a day is not really a "Campaign" in the current state of..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4979419) Phil W. Founder > "GMass shines with its deliverability expertise, offering subtle guidance to implement best practices that boost campaign success." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6863360) JG John G. Owner > "Gmail has spam prevention meausres and slows down your sending when you have a list of thousands." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5064346) AP Aleksandra P. Marketing Specialist > "It really helps keep them out of the spam folder, which is fantastic for marketers like me. Plus, I can easily see who’s opening my emails..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6719980) Nicolas N. Administrator > "For someone who likes to have a "clean" mailbox, it's a bit annoying to have the campaign stay in the Draft folder for the whole duration..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5053471) BJ Barbara J. Owner > "I like the capability of creating individualized/customized email campaigns for our audience." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371) KG Kirsten G. Funding Specialist > "The setup process was more time consuming than expected." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6570606) EG Emily G. Consultant > "I like that it allows me to work within Gmail, and it's much quicker for one-off mass emails than other platforms like Klayvio." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6536820) SG Stephen G. Founder > "The only caveat is, I'm unable to know if my emails are landing in the small folder." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5060552) SA Saurav A. Manager > "Its tracking features for opens, clicks, and bounces make it an effective choice for streamlined email campaigns." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6592486) SG Shweta G. Social Media Manager > "While GMass offers a free version with limited functionality, I have found the paid plans to be a bit pricey." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5066346) Avrodeep H. Digital Marketing Manager > "GMass saves me hours of manual work and delivers strong results in terms of open and reply rates." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429) AB Autumn B. Office Manager > "There is no phone number for support and just directs you to a website which can be frustrating when help is needed." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6249388) CE Chimamanda E. Peer Advisory Leader > "I wanted to just use the free trial to see how much value it would add, and I immediately subscribed once I got my first campaign out and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066) MD Manisha D. MArketing Manager > "One would be a slightly high price as compared to other alternatives, also that the service of Email auto warmup is unavailable for now." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4984430) NKC Nikhil K C. Outreach Manager > "I love the ability to create campaigns using Google Sheets — it streamlines list management and saves me time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500) AI Anthony I. CEO > "The pricing is mid-tiered and some of the website is wonky and instructions are rather complex and long." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5027638) KM Kevin M. Lead Manager > "Gmass is great because it integrates with my google workspace." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7049141) BP Bridget P. Copywriter Email Marketer > "It was confusing to set up and I kept getting kicked out of my GMASS account for some reason when it was tied to my Gmail." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6120642) AM Amy M. Teacher and Union President > "I was able to send critical information in such a small window of time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7089902) SC Sarah C. Founder > "Without the GMass extention, you cannot get a hold of customer service. " [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471) NT Nicole T. Chair > "The mail merge, auto follow-ups, and tracking features save so much time and help us stay connected professionally." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6778176) SC Sarah C. Founder > "There is no chat function on the site nor a way to contact them. " [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471) VR Verified Reviewer Founder > "I was able to get my first personalized outreach campaign running within minutes." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084) MA Madelyne A. owner > "Had difficulty accessing so made the decision to test out the premium subscription to see if it's worth the investment." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5099727) MN Mark N. No Specific title > "After recently integrating GMAS into my workflow for mail merges, my experience has been overwhelmingly positive." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6860646) OA Ovi A. Email Marketer > "Google recently announced that it would block software from using its API to warm up emails; since GMass uses Google's API, it has..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4563752) VR Verified Reviewer ECA Director > "I've utilized the simple poll function and have received even more responses than I ever did sending out a survey through an external link..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6411790) VR Verified Reviewer Owner > "visually, it feels outdated, even though it is quite up to date and dynamic, after installation, they jump you into a campaign email..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4619074) YW Yasmeen W. Manager > "It got my emails out, handled personalization, and avoided spam folders." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6829332) SBF Svend Bertil F. Senior News Editor > "GMass has some downsides, such as limited customization options and the lack of support for non-Gmail accounts." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4503258) AD Ann D. Publicist > "Many of these services can be extremely expensive, but GMass has great value for it's monthly fee, even as we continue to grow." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952) AH Ariz H. Director > "Right now, everything sits inside Gmail, so it's not as intuitive as you would hope." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6135601) Avrodeep H. Digital Marketing Manager > "It's simple, fast, and incredibly effective for sending personalized email campaigns straight from Gmail." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429) VA Vasanti A. Director of Public Engagement > "I'm not sure if it's a setting on the recipients end, or on GMass, but sometimes email responses, auto replies, or wrong domain..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___3778990) AR Aaron R. CEO > "Love this program and how it is automatically merged into my gmail." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7132492) Madhanraj S. Business Development Manager > "I have encountered some issues, such as emails landing in spam when sent through Sendgrid and follow-ups not being sent at the scheduled..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4746061) RT Ravi T. Partner > "It's amazing to see how it solves a big mailing problem so seamlessly." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7086645) SC Sarah C. Founder > "To me, this is dishonoring to the customers that pay money monthly to use a product. " [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471) [View Reviews](https://www.capterra.com/p/168452/GMass/reviews/) ## User interface [MailerLite](https://www.capterra.com/p/136603/MailerLite/) 4.71 (2,259) 4.83 (1,380) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important MailerLite Top features 39/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/136603/MailerLite/#features) GMass 25/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/168452/GMass/#features) ### Recognition MailerLite is recognized as a top-rated tool in 5 Capterra Shortlist reports Best Value Email MarketingSoftware (2022)  GMass Best Value PersonalizationSoftware (2022)  ### Deployment & support MailerLite Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos GMass Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details MailerLite - By MailerLite - Located in United States - Founded in 2005 GMass - By GMass - Located in United States - Founded in ## Popular Comparisons [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,445)](https://www.capterra.com/p/132996/brevo/reviews/) $10/month Price $9/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-136603/brevo-vs-MailerLite) [GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,380)](https://www.capterra.com/p/168452/GMass/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,404)](https://www.capterra.com/p/202338/Gmail/reviews/) $25/month Price $0 4.7 Features 4.7 4.7 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/168452-202338/GMass-vs-Gmail) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,603)](https://www.capterra.com/p/110228/MailChimp/reviews/) $10/month Price $13/month 4.5 Features 4.4 4.6 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite) [GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,380)](https://www.capterra.com/p/168452/GMass/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,603)](https://www.capterra.com/p/110228/MailChimp/reviews/) $25/month Price $13/month 4.7 Features 4.4 4.7 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-168452/MailChimp-vs-GMass) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,404)](https://www.capterra.com/p/202338/Gmail/reviews/) $10/month Price $0 4.5 Features 4.7 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/136603-202338/MailerLite-vs-Gmail) [GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,380)](https://www.capterra.com/p/168452/GMass/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,445)](https://www.capterra.com/p/132996/brevo/reviews/) $25/month Price $9/month 4.7 Features 4.5 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-168452/brevo-vs-GMass) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $10/month Price $12/month 4.5 Features 4.2 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-136603/Constant-Contact-vs-MailerLite) [GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,380)](https://www.capterra.com/p/168452/GMass/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $25/month Price $12/month 4.7 Features 4.2 4.7 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-168452/Constant-Contact-vs-GMass) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $10/month Price $15/month 4.5 Features 4.5 4.6 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,380)](https://www.capterra.com/p/168452/GMass/reviews/) vs [Success.ai](https://www.capterra.com/p/10013316/Success-ai/)[4.83 (417)](https://www.capterra.com/p/10013316/Success-ai/reviews/) $25/month Price $33/month 4.7 Features 4.8 4.7 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/168452-10013316/GMass-vs-Success-ai) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $10/month Price $16/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-153508/MailerLite-vs-Omnisend) [GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,380)](https://www.capterra.com/p/168452/GMass/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $25/month Price $9/month 4.7 Features 4.5 4.7 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-168452/EmailOctopus-vs-GMass)