# Compare MailerLite vs Kit 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare MailerLite and Kit based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/136603-175000/MailerLite-vs-ConvertKit

---

# MailerLite vs Kit Features and Cost Comparison

Last updated June 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MailerLiteKit2/4 selected

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

[## MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Starting Price

$12.00/month

Value-for-Money

4.7

Functionality

4.5

Ease of Use

4.6

Customer Service

4.8

Reviews Sentiment

Based on [2,318 reviews](#user-reviews)

Positive

2,222

Neutral

51

Negative

45

[## Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

Starting Price

$33.00/month

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.4

Customer Service

4.4

Reviews Sentiment

Based on [243 reviews](#user-reviews)

Positive

226

Neutral

13

Negative

4

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,491 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

84%Fit

High performer

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.7

Newsletter Management

4.6

Email Tracking

4.7

Customizable Branding

4.7

61%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

NA

Newsletter Management

\--

Email Tracking

4.5

Customizable Branding

3.7

User satisfaction

User satisfaction

4.7

User reviews[2,318](https://www.capterra.com/p/136603/MailerLite/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.7

Customer support

4.8

User satisfaction

4.6

User reviews[243](https://www.capterra.com/p/175000/ConvertKit/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.3

Customer support

4.4

Price starts from

Price starts from

$12Other, Per Month

-   Free version
-   Free trial

Price starts from

$33Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

Best for

Creators, entrepreneurs, and small businesses looking to grow their audience, build relationships, and generate revenue through email marketing, automation, and digital products.

## User reviews

Pros & cons

EC

Evanthia C.

Email Marketing Specialist

> "MailerLite covers everything I need for email marketing — campaigns, automations, segmentation, and e-commerce tracking — in a clean, easy-to-navigate interface."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7161240)

SS

Sourav S.

Multiple Positions

> "The free-tier should have a minimum of 10-15 automation steps, including the delay-time steps - because even if you want to set a minimum of 4-5 emails on automation..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7172175)

AA

Ain A.

Digital Marketing Executive

> "The price feature based on the number of contact list, rather than email limits and also great customer service that walkthrough with you every step of the way to solve..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322)

AA

Ain A.

Digital Marketing Executive

> "Also the editor doesn't have a function that allows button to direct to anchored part of a page or other useful functions."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322)

MD

Michael D.

Artist

> "Im impressed with the more in depth functions in the Dashboard which gives the user control and confidence:: like that you’re not bugging people with duplicates. If..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7164244)

VR

Verified Reviewer

Directora

> "I signed up for the service, carried out only 2 campaign sends, and before even completing a week, my account was closed."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456)

LE

Leslie E.

Owner

> "I love that I can schedule campaigns, automate message and product delivery, integrate with other tools that I use, and see my analytics easily. And every time I've..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006628)

MS

Martina S.

VP

> "Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke reporting."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293)

DC

Donnie C.

Marketing Manager

> "I work with lots of clients to help with their email marketing and it is always fairly simple to create an API and get it integrated with their landing pages."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7164866)

WT

Wala T.

Owner

> "Not just MailerLite but platforms in general is not knowing how to use all the features to your advantage and never fully understanding on what you're missing out on or..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160318)

KC

Kryshiha C.

Tenant and Customer Service Manager

> "The platform is intuitive, easy to use, and provides excellent value for organizations looking to manage email campaigns without the complexity of larger enterprise..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168791)

VR

Verified Reviewer

Directora

> "For anyone considering this platform: you may pay, barely use the service, and still lose all your money with no possibility of a refund."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456)

KW

Kate W.

Office Manager

> "Really pleased with this as a free/cheap option while we grow our mailing list and can see ourselves using it even as we grow to the next levels."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7121561)

JN

Jason N.

Communications Consultant

> "The editor is very challenging to work with on Mobile, with chunky overlays that make editing very challenging. But it works in a pinch."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7001101)

SD

Shelby D.

Owner

> "Seriously, from the Tenor GIF gallery for adding GIFs to emails, to their landing page/website design tools, to their new eCommerce tools, I find this to be well worth..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

MH

Manuel H.

Web Admin

> "For example, the preferences center, there is an email that I can't customize and as my public speaks Spanish it's a big cons."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009641)

MA

Mark A.

Owner

> "Having everything connected in the same ecosystem eliminates the need for multiple subscriptions and simplifies management."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7166575)

LM

Laetitia M.

OBM

> "I sometimes find that when I don’t use the account for a long time, it can be a bit confusing to recover access or remember all the settings."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009964)

TW

Terry W.

International worker

> "I've most appreciated how intuitive the program is. Though the drag and drop system creates limitations, for the most part, I've found it plenty versatile for my needs."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7171819)

AP

Ansuya P.

Director

> "Although my initial experience of using the platform and setting up my emails and automations was good, I wasn't even able to send my first email campaign as my attempt..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6842640)

TR

Tanya R.

Creative Director

> "Their free plan offers a fantastic range of features, including automations so it’s very useful for creating a sales funnel and delivering free ebooks if you’re just..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884)

JW

Joi W.

Online Coach

> "Updating my account when they changed something in their system wasn’t easy. And when I needed help I couldn’t chat with anyone live due to the plan I had."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7021373)

CD

Camilla D.

WordPress And Shopify WebDesigner

> "I use MailerLite across multiple client accounts and it's become my go-to recommendation for email marketing."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168146)

MH

Michael H.

Keeper of Technical Sanity

> "THIS is my ONLY complaint with MailerLite. And it is a small thing. Plus there is a workaround using CSS but they don't document how.)"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017529)

AP

Abhijeet P.

Proprietor

> "The email service is also good and I'm able to manage my email to my customers without hassle."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7161683)

JC

Jacqueline C.

Brand Designer

> "Now as the years go on so many of the options that were great are now gone. If you want customer service you have to be paying customers and all the templates are for..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623737)

DP

Deida P.

Founder

> "It also has a user-friendly platform that allows for your content to look professional and accessible. Plus, they have an excellent customer support service."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7023157)

Katherine H.

Owner

> "I previously used ConvertKit for my mailing needs, but was tired of paying a fortune for features I rarely ever use."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229)

PP

Pablo P.

Especilist in Institutional Culture

> "The spam filtering as many or all others plataform is always a problem that concerns those who thrive into the self education industry or any other digital selling..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393)

ET

EARL T.

performer

> "My main concern is always being able to actually speak to a representative when all else fails."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7169367)

MO

Mark O.

Partner

> "Considering that I’m in a trial phase and also considering the fact that because I don’t have a large number of emails, it’s incredible that this is a free mailer for..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7170956)

MK

Marlo K.

Owner

> "The only challenge I faced was a little bit of trouble with domain authentication, which took some back-and-forth to resolve."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006979)

RD

Rachel D.

Author

> "I can schedule newsletters easily and when I have had issues my experience with customer support has been positive."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160333)

LaMP

Lucía M. P.

Founder, Publisher, and Chief Editor

> "The web tools sometimes barely work, and the simplest integrations (an email web form??)"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7000673)

IRA

Imogen R. A.

Digital Marketing Specialist

> "We employed it to very quickly develop promotional newsletters in order to increase client visibility on relatively short notice and without becoming bogged down in..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6806801)

BB

Bethel B.

Marketing Director

> "I'm not familiar with code language so I wish there was more guidance for beginners or people who don't have a lot of web design experience."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002713)

EL

Elke L.

Owner

> "The interface is clean and intuitive, automations are easy to set up, and I love how smooth the email builder works. Whether I’m creating weekly newsletters, onboarding..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180)

NA

Nirv A.

Doctor

> "The cost of the service is far too high when compared to the relatively low number of subscribers, I would recommend it to be less."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005945)

Katherine H.

Owner

> "I really like MailerLite's templates, which make it easy to keep consistent branding across every newsletter and campaign I send."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229)

SI

Stanislav I.

Marketing

> "automations, missing products in refund carts, can't remove old integrated Shop"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6620925)

Jamie A.

Community Manager

> "From onboarding emails to tiered automations and Stripe-triggered sequences, it keeps our ecosystem organized without the clunkiness or overwhelm of some larger tools."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

RK

Ryan K.

Marketing Manager

> "The lack of control over elements in the designer can be a bit of a limitation to building amazing emails."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6466084)

AD

Abby D.

Administrative Assistant

> "Our church has been using MailerLite for several years now, and we find it easy to navigate and have great customer support if needed."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7175658)

EL

Elke L.

Owner

> "I’ve used several email platforms, but most were either clunky, overpriced, or overly complicated."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180)

LG

Lily G.

Sales

> "The pricing is reasonable, and the platform provides the essential tools needed for effective email marketing."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7163885)

GS

Gabrielė S.

Head of Marketing

> "Sometimes it's difficult to find the "Back" or "Exit" button to exit from a specific window."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014040)

Russell B.

Writer Story teller

> "It is fun putting together my first email campaign. When I had a loggin problem they were on it and were very helpful getting me going again."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7159663)

RG

Rob G.

Founder

> "I had my first issue connecting a subdomain, which is intimidating for a person like me who is not overly technical."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887679)

EZ

Emilija Z.

Communications specialist

> "MailerLite is like the Swiss Army knife of email marketing - but way less intimidating. Whether you're a small business owner or a creative genius (or both), their..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6773255)

KK

Kristin K.

Technical Administrator

> "I don't particularily like that you have to use the blocks to add images and other visual content to your campaign. "

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623130)

MV

Matteo V.

Admin

> "It has helped me streamline my email marketing, save time, and achieve better engagement with my subscribers."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002367)

LB

Lindsay B.

Social Media Manager

> "However, the automation features give me a horrible time."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7082843)

LT

Lama T.

Lama

> "The value for money and campaign marketing are what I like most about MailerLite. and their customer support is excellent."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7175164)

EH

Ed H.

Owner

> "No specific explanation, no opportunity to correct anything, no real process."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160480)

LG

Lily G.

Sales

> "It is easy to create campaigns, manage subscribers, and automate workflows."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7163885)

AB

Aidas B.

CEO

> "It does not matter if you paid for a year."

[See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528)

LW

LUISA W.

Owner

> "It has made managing my email marketing much simpler and more efficient."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7167435)

MM

Monique M.

Everything. Author, programer, creative designer, etc.

> "The payment and plan options are not very intuitive."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006689)

Jamie A.

Community Manager

> "We use it with Make automations and we get notified immediately if there is an issue, and in a couple of clicks we are back to making money."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

GMG

Gian Marco G.

Membership Director

> "Email preparation UI is a bit clunky."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320)

OI

Olumuyiwa I.

Founder

> "With its ease of use and fast, responsive customer support, MailerLite stands out as one of the best email marketing platforms available."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173443)

AA

Ain A.

Digital Marketing Executive

> "not very intuitive and a little confusing on user experience."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322)

AK

Amber K.

Author

> "I loved how much of it was able to be modded so that my emails could be totally unique. Once I figured out how to use it, I was able to create so many different styles..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487)

Wendy C.

Founder Transition Mentor

> "I was creating a new account on a new platform, and my current subscription would not automatically transfer."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6617043)

SC

Sam C.

Owner

> "Helpful tutorial type options to show you how to maximize campaigns and build campaigns."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7040623)

Ali K.

Website Designer

> "Their approval system is a bit poor and time consuming when we use a new profile for a brand new business. And their new interface and old interface made it a bit..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___4919292)

NM

Natalie M.

Founder Product Designer

> "I could set up my audiences and build a nice landing page, the free trial allows to explore the various features."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6638910)

LM

Laura M.

Owner

> "I feel it is extremely expensive but it isn't the most expensive either."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7169329)

SD

Shelby D.

Owner

> "It's just so dang easy to segment my audience, email my campaigns, set up automations, and add my branding to all of it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

TP

Tatiana P.

teacher

> "For instance I cannot select the whole text, but only a single block (a single paragraph)."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6616038)

MS

Martina S.

VP

> "It feels practical rather than overbuilt, which makes it a good fit for day to day email marketing, especially if you want something reliable that doesn’t get in the way."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293)

DS

Dave S.

Business Manager

> "I was having issues with MailChimp not sending emails to everyone on my list."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910)

Mukul S.

UI UX designer

> "It makes creating campaigns and automations very smooth, even for complex workflows."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7054273)

MN

Mahtab N.

Author of Books for Young Readers

> "The new Mailerlite version is a bit pricey."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002592)

GMG

Gian Marco G.

Membership Director

> "Good functionalities to manage subscribers and create emails from templates."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320)

LW

Lynne W.

Owner

> "I still have issues with creating a good site that flows into automation."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005558)

MN

Mario N.

Business Manager

> "It's an easy enough platform to work on and has all the features I need to enable us to communicate with our client base."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168592)

SG

Shella G.

Marketing Consultant

> "Another problem I sometimes have is that the formatting bar disappears and I can't get it back."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6577302)

AR

Alexis R.

Admin

> "It’s great for new users and a solid starting point for learning automations."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7117120)

TR

Tanya R.

Creative Director

> "The design capabilities aren’t the greatest and the interface is a little clunky until you get used to it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884)

[View Reviews](https://www.capterra.com/p/136603/MailerLite/reviews/)

Faydra D. F.

Most-Things-Web Consultant

> "Kit makes it SO super simple to create email content and send out email broadcasts that there are hardly any customization options."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304)

Faydra D. F.

Most-Things-Web Consultant

> "The lack of a quick WYSIWYG-to-code toggle is frustrating if you are comfortable writing HTML/CSS directly, and the limited..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304)

Javier M.

Oracle DBA - Teacher - Content Creator

> "I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6789885)

Tracie B.

Executive Director

> "The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7098145)

RO

Ricki O.

Founder

> "The intuitive interface and powerful automation features have helped me streamline their email marketing and find a way to build a loyal..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6540870)

Faydra D. F.

Most-Things-Web Consultant

> "That creates a real problem for bootstrapping solopreneurs. If you have invested many hours into learning all the INs and OUTs of Kit..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304)

Wren W.

Owner and Operator

> "The visual automation builder is easy to set up - new sign-ups drop into a sequence and get nurtured without me touching anything."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7171910)

VR

Verified Reviewer

Government Relations Coordinator

> "Occasionally, the user interface was clunky and led to avoidable mistakes, but most of this was more user error than an actual problem..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7125918)

SB

Sabre B.

Systems Strategist

> "I loved using it to start my email marketing journey."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397)

DR

Dru R.

CEO

> "The poor value and way plan changes get billed, automatic on the way up and manual on the way down, is why I would not recommend them and..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7170105)

AM

Andreea M.

Founder

> "I really love all the features available and how easy it is to create forms, send out newsletter, resend to unopens, collect email..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6561529)

Faydra D. F.

Most-Things-Web Consultant

> "At that point, switching platforms may feel disruptive, but staying may suddenly become expensive."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304)

DR

Dru R.

CEO

> "As an email and automation tool it does the core job well."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7170105)

CW

Cassidy W.

Health Coach

> "Despite the wealth of instruction, I'm still finding myself hung up and confused at times about how to navigate setting up a landing page..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6776485)

VR

Verified Reviewer

Owner

> "ConvertKit has many tools that were helpful in developing marketing instruments for my brand."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6464106)

Judith S.

Email Marketing Specialist

> "There is less flexibility when researching advanced customization options.- It also lacks advanced features like AB testing and advanced..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5088825)

SB

Sabre B.

Systems Strategist

> "I also liked the creator profile and the link in bio."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397)

AC

Allison C.

Founder

> "Felt pretty limited in workflows, low customer support, not the best UI."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6698883)

Javier M.

Oracle DBA - Teacher - Content Creator

> "I like the automations and sequences, and the segmentation and tagging features."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6789885)

Zachary W.

Enterprise Account Manager

> "Did not like their segmentation and popup capabilities, both seem pretty limiting for an ESP."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6685394)

SB

Sabre B.

Systems Strategist

> "It was easy to use and there was a lot of a resources and support l"

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397)

ED

Emily D.

Small Business Owner - Sole Proprietor

> "They even allowed me to downgrade after I tried the paid version for a few months. "

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6565301)

JY

Julianna Y.

CEO and Coach

> "Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6298657)

SG

Shannon G.

Master Coach

> "It pretty expensive for new startups trying to get a foot in the door."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6683477)

VR

Verified Reviewer

Government Relations Coordinator

> "Kit is very easy to personalize to our organization's style."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7125918)

RO

Ricki O.

Founder

> "It can get pricey."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6540870)

MN

Morgan N.

Operations Manager

> "Our \[sensitive content hidden\] has utilized ConvertKit for email campaign management for years and the features just continue to get..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6489553)

Ngala Emmanuel S.

Web Designer

> "I think the landing page builder still lacks some advanced features."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5013387)

AL

Andrea L.

Marketing Manager

> "I easily uploaded my list and created a template faster than I've ever done with others."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793083)

Tchameni C.

Creative Motion Graphic Designer And WordPress Web Designer

> "there are quite a few number of advanced options that I find to be missing.-"

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5079302)

CD

Caleb D.

Lifecycle Marketing Manager

> "I also love that their customer support team is active and will reply with solutions quickly."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7042534)

SR

Sanket R.

Customer service

> "I'm not new to email marketing, but I tried ConvertKit and didn't stick with them."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4945574)

VR

Verified Reviewer

Owner/CEO

> "It is also easy to create new broadcasts (emails), and ConvertKit recently added the ability to have saved brand colors, so changing the..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5006362)

LC

LaMeshia C.

Founder

> "I can't change or insert fields."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6107962)

MN

Morgan N.

Operations Manager

> "It has played a vital role in lead generation and the continued success of our company."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6489553)

Favour N.

CEO

> "It has an easy to use interface but I don't like how some features are not so visible which could make it unknown to people that the..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4381639)

JC

Jacqueline C.

Brand Designer

> "This platform is great for growing your audience regardless of where you're starting in the process."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6656191)

Laura D.

Owner

> "I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3448177)

RM

Rachel M.

Digital Campaign Executive

> "ConvertKit is a good tool for email marketing, but it's expensive."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6578404)

NS

Nicola S.

CEO

> "As the company grew the price became higher without significant improvement in the product"

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4601087)

AM

Andreea M.

Founder

> "It has many of the features I need in a newsletter provider."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6561529)

SM

Stephanie M.

Owner

> "For landing page design, there's a lot of customization that's missing, but I don't use it for that primarily."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3560799)

AL

Andrea L.

Marketing Manager

> "Kit has the most robust free plan I've seen in the email marketing space, and their platform was extremely easy to use."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793083)

AS

Aimee S.

Director

> "Right now I haven’t found anything that’s been difficult to use or any features that I wish were included."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3799111)

CW

Cassidy W.

Health Coach

> "I was looking for something simple and easy to navigate, while still presenting a polished look with functionality."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6776485)

Dustin S.

CEO

> "What I don't like the most about ConvertKit is the pricing."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3820788)

Judith S.

Email Marketing Specialist

> "I like Convertkit because its templates are easily customizable compared to some other landing page builders that I've tried."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5088825)

MV

Manideep V.

Podcaster

> "Even though it's a good product it has its flaws."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4600263)

VR

Verified Reviewer

Social media manager

> "It was one of the best newsletter software I used and helped me gain an audience"

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6686220)

JM

Juliana M.

Chief Operations Manager

> "I still think the price is a little high if you compare to other softwares, specially if the dollar is not your main currency."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3580276)

JL

Jennifer L.

Owner

> "There are a lot of integrations with course platforms and other software that work with convertkit. "

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5001097)

AS

Angela S.

Blogger/Owner

> "No big dislikes for Convertkit so far because I don't need the full range of features yet for where I am in my business"

[See full review](https://www.capterra.com/p/175000/ConvertKit/#GetApp___3160442)

SR

Sanket R.

Customer service

> "I changed stages because I needed to create an evergreen 30-day email series that anyone could access at any time."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4945574)

GL

Gina L.

Founder

> "ConvertKit allows you to tag people who purchase products through their various integrations but it's a bit lacking in terms of data on..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2486464)

VI

Vanessa I.

Registered Dietitian

> "It's very easy to use, most things I can do intuitively, and if not, then there are easy-to-follow videos to walk me through."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6815957)

VR

Verified Reviewer

Business Coach

> "The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2429502)

OZ

Olga Z.

Founding CEO & Principal Business Growth and Marketing Coachsultant

> "Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3733596)

LS

Leigh S.

Company Director

> "I've now raised these exact same questions again to convertkit to seek help, hopefully I won't get an automated response and have to wait..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2283169)

VR

Verified Reviewer

Owner

> "I enjoyed using the free version of the platform."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6464106)

AF

Amy F.

Owner

> "I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721)

RM

Rachel M.

Digital Campaign Executive

> "ConvertKit is easy to use and has a lot of features."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6578404)

AF

Amy F.

Owner

> "There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721)

Arthur C.

Director

> "Convert Kit prioritizes user experience, especially evident in its automation features."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6048788)

SM

Stephanie M.

Owner

> "I can't think of anything I don't love about ConvertKit for email."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3560799)

LC

LaMeshia C.

Founder

> "When I first used Convertkit to create a simple landing page it was fantastic."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6107962)

VR

Verified Reviewer

Email. Marketer

> "It is quite expensive for a newbie who is trying to expand the market."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3056388)

BM

Becky M.

Coach

> "Using ConvertKit has helped me grow my business by maintaining a regular email list and keeping in frequent contact with my audience."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3814645)

MM

Marie M.

Founder

> "I'm not sure what I'm missing, but I do wish I could have better data from CK on best days and time of day my emails are being received."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2416704)

MS

Mikaela S.

Assistant Manager

> "Very helpful and easy to use."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793278)

AF

Amy F.

Owner

> "They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721)

ED

Emily D.

Small Business Owner - Sole Proprietor

> "The customer service is fantastic. "

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6565301)

Jared D.

Manufacturing Engineering and Facilities Manager

> "Convert kit doesn't have as many design tools as some of the other email services."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2701889)

MS

Mikaela S.

Assistant Manager

> "It’s very helpful and offers many good and helpful tools!"

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793278)

VR

Verified Reviewer

Business Coach

> "I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2429502)

JW

Justin W.

Marketing Coach

> "Overall, I'd give ConvertKit another try because I think the platform itself is great and they've likely added a lot of features and..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6001074)

Emil E.

Growth Marketer

> "So make sure you don't upload any purchased list or something, immediately the team will block your account."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2838382)

MH

Monica H.

Executive Director

> "There is a bit of a learning curve when you first start, but CK is a powerful email marketing tool with loads of customizations and..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4894784)

AF

Amy F.

Owner

> "I also don't like that there's very little you can do to customize emails."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721)

DC

Dewana C.

Nursepreneur

> "I loved that it was free to start up to a couple thousand contacts. "

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6274757)

SP

Simon P.

Director

> "The free version lacks a lot of the good features."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2839280)

[View Reviews](https://www.capterra.com/p/175000/ConvertKit/reviews/)

## User interface

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

4.71 (2,318)

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

4.63 (243)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

MailerLite

Top features

39/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/136603/MailerLite/#features)

Kit

34/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/175000/ConvertKit/#features)

### Recognition

MailerLite is recognized as a top-rated tool in 5 Capterra Shortlist reports

Best Value Email MarketingSoftware (2022) 

Kit is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

MailerLite

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Kit

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

MailerLite

-   By MailerLite
-   Located in United States
-   Founded in 2005

Kit

-   By ConvertKit
-   Located in United States
-   Founded in 2013

## Popular Comparisons

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

$12/month

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$9/month

4.5

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4.5

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-136603/brevo-vs-MailerLite)

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

$33/month

Price

$9/month

4.4

Features

4.5

4.4

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[View full comparison](https://www.capterra.com/compare/132996-175000/brevo-vs-ConvertKit)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$12/month

Price

$13/month

4.5

Features

4.4

4.6

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite)

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/)

$33/month

Price

$0

4.4

Features

4.7

4.4

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/175000-202338/ConvertKit-vs-Gmail)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/)

$12/month

Price

$0

4.5

Features

4.7

4.6

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/136603-202338/MailerLite-vs-Gmail)

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$33/month

Price

$13/month

4.4

Features

4.4

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-175000/MailChimp-vs-ConvertKit)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$12/month

Price

$12/month

4.5

Features

4.2

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-136603/Constant-Contact-vs-MailerLite)

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$33/month

Price

$15/month

4.4

Features

4.5

4.4

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-175000/ActiveCampaign-vs-ConvertKit)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$12/month

Price

$15/month

4.5

Features

4.5

4.6

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite)

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$33/month

Price

$12/month

4.4

Features

4.2

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-175000/Constant-Contact-vs-ConvertKit)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

$12/month

Price

$16/month

4.5

Features

4.5

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-153508/MailerLite-vs-Omnisend)

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$33/month

Price

$15/month

4.4

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/171840-175000/HubSpot-Marketing-vs-ConvertKit)