# Compare MailerLite vs Google Ads 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare MailerLite and Google Ads based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/136603-213339/MailerLite-vs-Google-Ads

---

# MailerLite vs Google Ads Features and Cost Comparison

Last updated June 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MailerLiteGoogle Ads2/4 selected

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

[## MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Starting Price

$12.00/month

Value-for-Money

4.7

Functionality

4.5

Ease of Use

4.6

Customer Service

4.8

Reviews Sentiment

Based on [2,318 reviews](#user-reviews)

Positive

2,222

Neutral

51

Negative

45

[## Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.1

Customer Service

3.9

Reviews Sentiment

Based on [1,012 reviews](#user-reviews)

Positive

909

Neutral

59

Negative

44

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 3,704 reviews from campaign management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

74%Fit

Missing features

Feature ratings

Email Management

4.8

Contact Management

4.6

Contact Database

NA

Data Import/Export

4.6

Campaign Analytics

4.6

\--%Fit

Missing features

Feature ratings

Email Management

NA

Contact Management

NA

Contact Database

NA

Data Import/Export

NA

Campaign Analytics

4.5

User satisfaction

User satisfaction

4.7

User reviews[2,318](https://www.capterra.com/p/136603/MailerLite/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.7

Customer support

4.8

User satisfaction

4.4

User reviews[1,012](https://www.capterra.com/p/213339/Google-Ads/reviews/)

Ease of use

4.1

Functionality

4.4

Value for money

4.2

Customer support

3.9

Price starts from

Price starts from

$12Other, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

Best for

Businesses of any size & type who are looking to advertise online.

## User reviews

Pros & cons

EC

Evanthia C.

Email Marketing Specialist

> "MailerLite covers everything I need for email marketing — campaigns, automations, segmentation, and e-commerce tracking — in a clean, easy-to-navigate interface."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7161240)

SS

Sourav S.

Multiple Positions

> "The free-tier should have a minimum of 10-15 automation steps, including the delay-time steps - because even if you want to set a minimum of 4-5 emails on automation..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7172175)

AA

Ain A.

Digital Marketing Executive

> "The price feature based on the number of contact list, rather than email limits and also great customer service that walkthrough with you every step of the way to solve..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322)

AA

Ain A.

Digital Marketing Executive

> "Also the editor doesn't have a function that allows button to direct to anchored part of a page or other useful functions."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322)

MD

Michael D.

Artist

> "Im impressed with the more in depth functions in the Dashboard which gives the user control and confidence:: like that you’re not bugging people with duplicates. If..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7164244)

VR

Verified Reviewer

Directora

> "I signed up for the service, carried out only 2 campaign sends, and before even completing a week, my account was closed."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456)

LE

Leslie E.

Owner

> "I love that I can schedule campaigns, automate message and product delivery, integrate with other tools that I use, and see my analytics easily. And every time I've..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006628)

MS

Martina S.

VP

> "Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke reporting."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293)

DC

Donnie C.

Marketing Manager

> "I work with lots of clients to help with their email marketing and it is always fairly simple to create an API and get it integrated with their landing pages."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7164866)

WT

Wala T.

Owner

> "Not just MailerLite but platforms in general is not knowing how to use all the features to your advantage and never fully understanding on what you're missing out on or..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160318)

KC

Kryshiha C.

Tenant and Customer Service Manager

> "The platform is intuitive, easy to use, and provides excellent value for organizations looking to manage email campaigns without the complexity of larger enterprise..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168791)

VR

Verified Reviewer

Directora

> "For anyone considering this platform: you may pay, barely use the service, and still lose all your money with no possibility of a refund."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456)

KW

Kate W.

Office Manager

> "Really pleased with this as a free/cheap option while we grow our mailing list and can see ourselves using it even as we grow to the next levels."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7121561)

JN

Jason N.

Communications Consultant

> "The editor is very challenging to work with on Mobile, with chunky overlays that make editing very challenging. But it works in a pinch."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7001101)

SD

Shelby D.

Owner

> "Seriously, from the Tenor GIF gallery for adding GIFs to emails, to their landing page/website design tools, to their new eCommerce tools, I find this to be well worth..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

MH

Manuel H.

Web Admin

> "For example, the preferences center, there is an email that I can't customize and as my public speaks Spanish it's a big cons."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009641)

MA

Mark A.

Owner

> "Having everything connected in the same ecosystem eliminates the need for multiple subscriptions and simplifies management."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7166575)

LM

Laetitia M.

OBM

> "I sometimes find that when I don’t use the account for a long time, it can be a bit confusing to recover access or remember all the settings."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009964)

TW

Terry W.

International worker

> "I've most appreciated how intuitive the program is. Though the drag and drop system creates limitations, for the most part, I've found it plenty versatile for my needs."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7171819)

AP

Ansuya P.

Director

> "Although my initial experience of using the platform and setting up my emails and automations was good, I wasn't even able to send my first email campaign as my attempt..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6842640)

TR

Tanya R.

Creative Director

> "Their free plan offers a fantastic range of features, including automations so it’s very useful for creating a sales funnel and delivering free ebooks if you’re just..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884)

JW

Joi W.

Online Coach

> "Updating my account when they changed something in their system wasn’t easy. And when I needed help I couldn’t chat with anyone live due to the plan I had."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7021373)

CD

Camilla D.

WordPress And Shopify WebDesigner

> "I use MailerLite across multiple client accounts and it's become my go-to recommendation for email marketing."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168146)

MH

Michael H.

Keeper of Technical Sanity

> "THIS is my ONLY complaint with MailerLite. And it is a small thing. Plus there is a workaround using CSS but they don't document how.)"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017529)

AP

Abhijeet P.

Proprietor

> "The email service is also good and I'm able to manage my email to my customers without hassle."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7161683)

JC

Jacqueline C.

Brand Designer

> "Now as the years go on so many of the options that were great are now gone. If you want customer service you have to be paying customers and all the templates are for..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623737)

DP

Deida P.

Founder

> "It also has a user-friendly platform that allows for your content to look professional and accessible. Plus, they have an excellent customer support service."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7023157)

Katherine H.

Owner

> "I previously used ConvertKit for my mailing needs, but was tired of paying a fortune for features I rarely ever use."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229)

PP

Pablo P.

Especilist in Institutional Culture

> "The spam filtering as many or all others plataform is always a problem that concerns those who thrive into the self education industry or any other digital selling..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393)

ET

EARL T.

performer

> "My main concern is always being able to actually speak to a representative when all else fails."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7169367)

MO

Mark O.

Partner

> "Considering that I’m in a trial phase and also considering the fact that because I don’t have a large number of emails, it’s incredible that this is a free mailer for..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7170956)

MK

Marlo K.

Owner

> "The only challenge I faced was a little bit of trouble with domain authentication, which took some back-and-forth to resolve."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006979)

RD

Rachel D.

Author

> "I can schedule newsletters easily and when I have had issues my experience with customer support has been positive."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160333)

LaMP

Lucía M. P.

Founder, Publisher, and Chief Editor

> "The web tools sometimes barely work, and the simplest integrations (an email web form??)"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7000673)

IRA

Imogen R. A.

Digital Marketing Specialist

> "We employed it to very quickly develop promotional newsletters in order to increase client visibility on relatively short notice and without becoming bogged down in..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6806801)

BB

Bethel B.

Marketing Director

> "I'm not familiar with code language so I wish there was more guidance for beginners or people who don't have a lot of web design experience."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002713)

EL

Elke L.

Owner

> "The interface is clean and intuitive, automations are easy to set up, and I love how smooth the email builder works. Whether I’m creating weekly newsletters, onboarding..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180)

NA

Nirv A.

Doctor

> "The cost of the service is far too high when compared to the relatively low number of subscribers, I would recommend it to be less."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005945)

Katherine H.

Owner

> "I really like MailerLite's templates, which make it easy to keep consistent branding across every newsletter and campaign I send."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229)

SI

Stanislav I.

Marketing

> "automations, missing products in refund carts, can't remove old integrated Shop"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6620925)

Jamie A.

Community Manager

> "From onboarding emails to tiered automations and Stripe-triggered sequences, it keeps our ecosystem organized without the clunkiness or overwhelm of some larger tools."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

RK

Ryan K.

Marketing Manager

> "The lack of control over elements in the designer can be a bit of a limitation to building amazing emails."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6466084)

AD

Abby D.

Administrative Assistant

> "Our church has been using MailerLite for several years now, and we find it easy to navigate and have great customer support if needed."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7175658)

EL

Elke L.

Owner

> "I’ve used several email platforms, but most were either clunky, overpriced, or overly complicated."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180)

LG

Lily G.

Sales

> "The pricing is reasonable, and the platform provides the essential tools needed for effective email marketing."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7163885)

GS

Gabrielė S.

Head of Marketing

> "Sometimes it's difficult to find the "Back" or "Exit" button to exit from a specific window."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014040)

Russell B.

Writer Story teller

> "It is fun putting together my first email campaign. When I had a loggin problem they were on it and were very helpful getting me going again."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7159663)

RG

Rob G.

Founder

> "I had my first issue connecting a subdomain, which is intimidating for a person like me who is not overly technical."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887679)

EZ

Emilija Z.

Communications specialist

> "MailerLite is like the Swiss Army knife of email marketing - but way less intimidating. Whether you're a small business owner or a creative genius (or both), their..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6773255)

KK

Kristin K.

Technical Administrator

> "I don't particularily like that you have to use the blocks to add images and other visual content to your campaign. "

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623130)

MV

Matteo V.

Admin

> "It has helped me streamline my email marketing, save time, and achieve better engagement with my subscribers."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002367)

LB

Lindsay B.

Social Media Manager

> "However, the automation features give me a horrible time."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7082843)

LT

Lama T.

Lama

> "The value for money and campaign marketing are what I like most about MailerLite. and their customer support is excellent."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7175164)

EH

Ed H.

Owner

> "No specific explanation, no opportunity to correct anything, no real process."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7160480)

LG

Lily G.

Sales

> "It is easy to create campaigns, manage subscribers, and automate workflows."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7163885)

AB

Aidas B.

CEO

> "It does not matter if you paid for a year."

[See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528)

LW

LUISA W.

Owner

> "It has made managing my email marketing much simpler and more efficient."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7167435)

MM

Monique M.

Everything. Author, programer, creative designer, etc.

> "The payment and plan options are not very intuitive."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006689)

Jamie A.

Community Manager

> "We use it with Make automations and we get notified immediately if there is an issue, and in a couple of clicks we are back to making money."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

GMG

Gian Marco G.

Membership Director

> "Email preparation UI is a bit clunky."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320)

OI

Olumuyiwa I.

Founder

> "With its ease of use and fast, responsive customer support, MailerLite stands out as one of the best email marketing platforms available."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173443)

AA

Ain A.

Digital Marketing Executive

> "not very intuitive and a little confusing on user experience."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7173322)

AK

Amber K.

Author

> "I loved how much of it was able to be modded so that my emails could be totally unique. Once I figured out how to use it, I was able to create so many different styles..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487)

Wendy C.

Founder Transition Mentor

> "I was creating a new account on a new platform, and my current subscription would not automatically transfer."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6617043)

SC

Sam C.

Owner

> "Helpful tutorial type options to show you how to maximize campaigns and build campaigns."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7040623)

Ali K.

Website Designer

> "Their approval system is a bit poor and time consuming when we use a new profile for a brand new business. And their new interface and old interface made it a bit..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___4919292)

NM

Natalie M.

Founder Product Designer

> "I could set up my audiences and build a nice landing page, the free trial allows to explore the various features."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6638910)

LM

Laura M.

Owner

> "I feel it is extremely expensive but it isn't the most expensive either."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7169329)

SD

Shelby D.

Owner

> "It's just so dang easy to segment my audience, email my campaigns, set up automations, and add my branding to all of it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

TP

Tatiana P.

teacher

> "For instance I cannot select the whole text, but only a single block (a single paragraph)."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6616038)

MS

Martina S.

VP

> "It feels practical rather than overbuilt, which makes it a good fit for day to day email marketing, especially if you want something reliable that doesn’t get in the way."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293)

DS

Dave S.

Business Manager

> "I was having issues with MailChimp not sending emails to everyone on my list."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910)

Mukul S.

UI UX designer

> "It makes creating campaigns and automations very smooth, even for complex workflows."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7054273)

MN

Mahtab N.

Author of Books for Young Readers

> "The new Mailerlite version is a bit pricey."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002592)

GMG

Gian Marco G.

Membership Director

> "Good functionalities to manage subscribers and create emails from templates."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320)

LW

Lynne W.

Owner

> "I still have issues with creating a good site that flows into automation."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005558)

MN

Mario N.

Business Manager

> "It's an easy enough platform to work on and has all the features I need to enable us to communicate with our client base."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7168592)

SG

Shella G.

Marketing Consultant

> "Another problem I sometimes have is that the formatting bar disappears and I can't get it back."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6577302)

AR

Alexis R.

Admin

> "It’s great for new users and a solid starting point for learning automations."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7117120)

TR

Tanya R.

Creative Director

> "The design capabilities aren’t the greatest and the interface is a little clunky until you get used to it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884)

[View Reviews](https://www.capterra.com/p/136603/MailerLite/reviews/)

Zach P.

Marketing Coordinator

> "The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

Michael Z.

Owner

> "For a small or growing music business, it can feel complex and time-consuming to manage effectively without experience."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

BE

Ben E.

Marketing and communications executive

> "There is a lot that you can customise with Google Ads to ensure that your ads are effective and get the right conversion rates."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7171170)

KN

Kyle N.

Owner

> "The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer to order..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6408324)

Zach P.

Marketing Coordinator

> "Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we see."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

AW

Adrian W.

Fleet Operative

> "It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and tutorials."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555)

BH

Brian H.

Owner

> "The ability to advertise and customize ads all from the app is is amazing."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7155427)

MG

Matyas G.

Head of digital

> "It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of dedication to..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6612248)

Michael Z.

Owner

> "It provides strong intent-based traffic, which makes it easier to attract potential students who are already interested."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

HK

Heather K.

Massage therapist

> "They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow you to change..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6144725)

NP

Nolan P.

Account Manager

> "The platform offers robust security features and open subscription billing that helps control the budget."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6886653)

Allen C.

Broker

> "I was charged for the calls and then told I would get a credit back to my credit card as all of these calls were recorded. "

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

HG

Heldor G.

Marketing Manager

> "Google Ads has felt like a rollercoaster for me, first it was confusing, then as I learned it got better, but then there were some changes on..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7171490)

RJ

Royce J.

Technology and Process Manager

> "Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6508371)

NR

Nuria R.

Community Manager

> "Google Ads is very valuable helping control budget, optimize keywords, and track conversion that increase conversion."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7062904)

VR

Verified Reviewer

Marketing Director

> "Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

Zach P.

Marketing Coordinator

> "For any digital marketer having Google Ads as part of your advertising strategy is a must."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

CM

Carlos M.

Junior Marketing Officer

> "Another thing that could potentially hurt your company is the cost of running campaigns, especially in competitive industries."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

Michael Z.

Owner

> "Overall, it’s effective but best suited for a structured, actively managed marketing strategy rather than a passive channel."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

VR

Verified Reviewer

Marketing Director

> "I dislike how they got a rid of the monthly trending data in the keyword planner."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

KC

Kyle C.

CMO

> "They make it easy to analyze and process the data from my ads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334)

VR

Verified Reviewer

Marketing Director

> "The YouTube side especially, is annoying since you can't target specific channels anymore."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

AT

Alex T.

User Acquisition Analyst

> "Google is one of the top performing ad networks so it should be one of the first ad networks to be tested."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309)

Allen C.

Broker

> "I received countless sales calls from vendors trying to sell me something rather than customer contacting me for my services."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

AM

Advaldo M.

Director

> "Creating a simple campaigns takes a few minutes, and reports are easy to get and understand. If you are stuck there are a lot of videos, from..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733)

LA

Lee A.

Photographer

> "There seem to be so many tricks to optimizing ads, it’s a bit overwhelming at first."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6391084)

LE

Lucie E.

Customer Service Consultant

> "It offers many fine tune settings for campaigns witch can increase the results and make every campaign more cost effective."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6598839)

Allen C.

Broker

> "complete BS and this is a large enough company that My bank would trust a credit from such entity."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

BH

Brian H.

Owner

> "For small business owners seeking to advertise on a budget, it's a plus."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7155427)

VR

Verified Reviewer

Marketing Director

> "Your ads can show up in places you really don't want."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

FO

Feraud O.

Owner

> "The best way to get your local business in front our people searching for what they have to offer."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6859789)

Allen C.

Broker

> "I am not a happy customer and will seek relief if this is not resolved in short manner. If anyone else is experiencing this activity, feel..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

CM

Carlos M.

Junior Marketing Officer

> "I appreciate the ability to budget, monitor results, and optimize campaigns in real-time."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

MB

Morgan B.

Director of Operations

> "Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6221086)

KC

Kyle C.

CMO

> "Google Ads is easy to set up and provides great analytics and reporting."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334)

VR

Verified Reviewer

Digital operations executive

> "The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

CM

Carlos M.

Junior Marketing Officer

> "This has allowed me to expand my reach, exposure and brand presence; ultimately helping grow my business."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

AM

Advaldo M.

Director

> "For small businesses, it can be a little expensive."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733)

AT

Alex T.

User Acquisition Analyst

> "Google ads is great, and Google ads performance is great."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309)

JK

Jatin K.

Marketing Manager

> "It can become expensive very quickly if not managed properly."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334)

AW

Adrian W.

Fleet Operative

> "Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced features that..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555)

Ninos M.

Creative Director

> "Can be costly if not optimized right."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063)

LAO

Leslie Anne O.

Sales Account Manager

> "Of course in promoting your business you have to gamble through paying Ads tool just like Google Ads but one thing I like the most about Google..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774)

Ninos M.

Creative Director

> "For beginners , it might be overwhelming to start with."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063)

CM

Carlos M.

Junior Marketing Officer

> "It has played a huge role in pulling traffic to my website and leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

LC

Laura C.

Owner

> "I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6202138)

Miguel G.

Senior Web Designer

> "With Google Ads, we can gain a lot of traffic and customer conversions."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6377952)

Yavuz Selim E.

CEJ Strategy & Orchestration Expert

> "For small operations it is not the best option because it needs more work to find the right audience for advertising."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110)

Yavuz Selim E.

CEJ Strategy & Orchestration Expert

> "We have been working with Google Ads for a long time and it has been a reliable source of advertising for our company since we can track our..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110)

ClI

Célia I.

performance marketing specialist

> "The downside of Google Ads is the potential for high costs, especially if not managed carefully."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759)

Arjun S.

Founder

> "It is one of the best way to advertise products and services for yourself or your clients."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6463194)

LG

Lloyd G.

Marketing Executive

> "Less options for lower spend customers and harder to run awareness and educational ads"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998)

VR

Verified Reviewer

Digital operations executive

> "How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

ClI

Célia I.

performance marketing specialist

> "Additionally, the learning curve for beginners can be steep, requiring time and effort to master effectively."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759)

Atalay C.

Senior Manager, SEM and Paid Social

> "I think it is ahead of paid social platforms due to the lack of bugs on the platform, many changes and ease of use."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6813748)

VR

Verified Reviewer

Web Developer

> "They change their interface frequently which is confusing for both merchants and marketers."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5022627)

CK

Carol K.

Web Designer and Content Writer

> "We design websites, create content, and help clients enhance their online presence through marketing campaigns."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5076049)

Samuel I.

Founder and CEO

> "Google may not approve Adsense on your web app due to many reasons."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6355013)

JK

Jatin K.

Marketing Manager

> "It is a very Good experience with the google ads for the lead generation process in It company."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334)

Mark B.

online marketeer

> "Sometimes slow interface, less insights are given over the years"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6242769)

VM

Vincenzo M.

PPC Specialist

> "Recommendations: Help you to improve the optimisation score."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6654391)

EL

Emil L.

Internet marketing/Graphic Designer

> "The pay-per-click model, which can be expensive depending on the sector you work in and the level of advertising space competition, is one of..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4454804)

HK

Hamza K.

Marketing Digital

> "I found the platform powerful for achieving my advertising goals, with a range of targeting and performance tracking tools."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6263680)

LS

Lucas S.

Owner

> "To create app is costly, the amount that is paid for ads is too much, it should be reduced as it makes my business to run at loss."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4251811)

AR

Adam R.

Digital Manager

> "Easy to start using and it provides a simple option for reaching a large audience with relevant needs."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6785730)

AM

Angela M.

Owner

> "Customer support has fallen by the wayside lately - Numerous calls from "Google Reps" are annoying"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073050)

LW

Lee W.

Manager

> "The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6366172)

VC

Victor C.

Internet Consultant

> "Support for small clients is almost non existent."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4988565)

NF

Nicholette F.

Owner

> "It has helped my business move in the right direction by showcasing detailed results of a particular product and whether the market..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6110801)

HH

Haylie H.

Relationship Director

> "It is a lot of data and hard to analyze without proper training."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251)

LAO

Leslie Anne O.

Sales Account Manager

> "Before, I usually promote my business through posting on different social media platforms but I find it difficult to get clients because only..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774)

Abdelkarim T.

Solar and renewable energy technician

> "Automatic settings aren't as successful in my experience, resulting in a lot of wasted spending on experimental campaignsMoreover, the pricing..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4833663)

LG

Lloyd G.

Marketing Executive

> "Easy to quickly target keen customers and having googles search intent and data is hugely valuable and feels like better for scaling ads..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998)

Ryan M.

Marketing Analytics Engineer

> "As a data analyst, I spend a lot of time doing reports with Google Ads data which shows that the in product reporting isn't great."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4457615)

ES

Elena S.

Marketing Manager

> "As a marketer that likes data-driven decisions, this was an excellent tool."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6743459)

YO

Yasha O.

Attorney

> "There are just so many features with Ads that is very difficult for a layperson to completely understand how to operate every feature and..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___3793929)

EA

Etem A.

Media buyer beginner

> "Amazing easy to get more brand awarness and trust for customers that are unsure"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6647693)

GM

George M.

Manager

> "Creating campaigns is not easy on the advanced mode."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6334352)

SC

Samantha C.

Business Owner

> "It's a popular platform for people searching for our products and it is easy to customize what they see when our ads are viewed."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6085109)

Jeremy D.

Ownder

> "I mostly use Google Ads to monitor monetization with YouTube, but have purchased some targeted ads on a few occasions. Like my review stated: it..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4468554)

[View Reviews](https://www.capterra.com/p/213339/Google-Ads/reviews/)

## User interface

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

4.71 (2,318)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

4.44 (1,012)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

MailerLite

Top features

42/50

-   A/B Testing
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Scheduling
-   Campaign Segmentation
-   Channel Management
-   Click Tracking
-   Contact Database
-   Contact Management
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Templates
-   Engagement Tracking
-   Event Marketing
-   Event Triggered Actions
-   Generative AI
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Monitoring
-   Multi-Campaign
-   Multi-Channel Marketing
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting & Statistics
-   Social Media Integration
-   Social Promotion
-   Template Management
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/136603/MailerLite/#features)

Google Ads

13/50

-   A/B Testing
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Scheduling
-   Campaign Segmentation
-   Channel Management
-   Click Tracking
-   Contact Database
-   Contact Management
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Templates
-   Engagement Tracking
-   Event Marketing
-   Event Triggered Actions
-   Generative AI
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Monitoring
-   Multi-Campaign
-   Multi-Channel Marketing
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting & Statistics
-   Social Media Integration
-   Social Promotion
-   Template Management
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/213339/Google-Ads/#features)

### Recognition

MailerLite is recognized as a top-rated tool in 5 Capterra Shortlist reports

Best Value Email MarketingSoftware (2022) 

No recognitions have been awarded to Google Ads

### Deployment & support

MailerLite

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Ads

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

MailerLite

-   By MailerLite
-   Located in United States
-   Founded in 2005

Google Ads

-   By Google
-   Located in United States
-   Founded in

## Popular Comparisons

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

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[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

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4.5

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4.6

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[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

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Contact vendor for pricing

Price

$17/month

4.4

Features

4.3

4.1

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/169007-213339/Wix-vs-Google-Ads)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

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[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/)

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Features

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4.6

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[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

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Contact vendor for pricing

Price

$5/month

4.4

Features

4.6

4.1

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/177145-213339/Publer-vs-Google-Ads)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$12/month

Price

$12/month

4.5

Features

4.2

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-136603/Constant-Contact-vs-MailerLite)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

Contact vendor for pricing

Price

$9/month

4.4

Features

4.5

4.1

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-213339/brevo-vs-Google-Ads)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$12/month

Price

$15/month

4.5

Features

4.5

4.6

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Contact vendor for pricing

Price

$15/month

4.4

Features

4.4

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/171840-213339/HubSpot-Marketing-vs-Google-Ads)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

$12/month

Price

$16/month

4.5

Features

4.5

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-153508/MailerLite-vs-Omnisend)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Contact vendor for pricing

Price

$13/month

4.4

Features

4.4

4.1

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-213339/MailChimp-vs-Google-Ads)