# Compare MailerLite vs Google Ads 2026 | Capterra > Unsure of what to choose? Check Capterra to compare MailerLite and Google Ads based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/136603-213339/MailerLite-vs-Google-Ads --- # MailerLite vs Google Ads Features and Cost Comparison Last updated March 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MailerLiteGoogle Ads2/4 selected [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) [## MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting Price $10.00/month Value-for-Money 4.7 Functionality 4.5 Ease of Use 4.6 Customer Service 4.8 Reviews Sentiment Based on [2,259 reviews](#user-reviews) Positive 2,166 Neutral 49 Negative 44 [## Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) Starting Price Contact vendor Value-for-Money 4.2 Functionality 4.4 Ease of Use 4 Customer Service 3.9 Reviews Sentiment Based on [1,008 reviews](#user-reviews) Positive 905 Neutral 59 Negative 44 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### monday.com 4.6 (6,035) * * * Starting Price $9.00 Per User,Per Month Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * Highest Rated ### Omnisend 4.7 (836) * * * Starting Price $16.00 Usage Based,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ### HubSpot Marketing Hub 4.5 (6,230) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ### Brevo 4.6 (3,445) * * * Starting Price $9.00 Usage Based,Per Month Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 3,920 reviews from campaign management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 74%Fit Missing features Feature ratings Email Management 4.8 Contact Management 4.6 Contact Database NA Campaign Planning 4.6 Campaign Analytics 4.6 \--%Fit Missing features Feature ratings Email Management NA Contact Management NA Contact Database NA Campaign Planning 4.3 Campaign Analytics 4.4 User satisfaction User satisfaction 4.7 User reviews[2,259](https://www.capterra.com/p/136603/MailerLite/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.7 Customer support 4.8 User satisfaction 4.4 User reviews[1,008](https://www.capterra.com/p/213339/Google-Ads/reviews/) Ease of use 4.0 Functionality 4.4 Value for money 4.2 Customer support 3.9 Price starts from Price starts from $10Per User, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service. Best for Businesses of any size & type who are looking to advertise online. ## User reviews Pros & cons LE Leslie E. Owner > "I love that I can schedule campaigns, automate message and product delivery, integrate with other tools that I use, and see my analytics easily. And every..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006628) MS Martina S. VP > "Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293) KW Kate W. Office Manager > "Really pleased with this as a free/cheap option while we grow our mailing list and can see ourselves using it even as we grow to the next levels." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7121561) VR Verified Reviewer Directora > "I signed up for the service, carried out only 2 campaign sends, and before even completing a week, my account was closed." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456) Katherine H. Owner > "I really like MailerLite's templates, which make it easy to keep consistent branding across every newsletter and campaign I send." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229) AP Ansuya P. Director > "Although my initial experience of using the platform and setting up my emails and automations was good, I wasn't even able to send my first email campaign..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6842640) Jamie A. Community Manager > "From onboarding emails to tiered automations and Stripe-triggered sequences, it keeps our ecosystem organized without the clunkiness or overwhelm of some..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422) Katherine H. Owner > "I previously used ConvertKit for my mailing needs, but was tired of paying a fortune for features I rarely ever use." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229) SD Shelby D. Owner > "Seriously, from the Tenor GIF gallery for adding GIFs to emails, to their landing page/website design tools, to their new eCommerce tools, I find this to..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086) VR Verified Reviewer Directora > "For anyone considering this platform: you may pay, barely use the service, and still lose all your money with no possibility of a refund." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7141456) Jamie A. Community Manager > "We use it with Make automations and we get notified immediately if there is an issue, and in a couple of clicks we are back to making money." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422) JN Jason N. Communications Consultant > "The editor is very challenging to work with on Mobile, with chunky overlays that make editing very challenging. But it works in a pinch." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7001101) AK Amber K. Author > "I loved how much of it was able to be modded so that my emails could be totally unique. Once I figured out how to use it, I was able to create so many..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487) MH Manuel H. Web Admin > "For example, the preferences center, there is an email that I can't customize and as my public speaks Spanish it's a big cons." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009641) TR Tanya R. Creative Director > "Their free plan offers a fantastic range of features, including automations so it’s very useful for creating a sales funnel and delivering free ebooks if..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884) LM Laetitia M. OBM > "I sometimes find that when I don’t use the account for a long time, it can be a bit confusing to recover access or remember all the settings." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009964) MS Martina S. VP > "It feels practical rather than overbuilt, which makes it a good fit for day to day email marketing, especially if you want something reliable that doesn’t..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293) JW Joi W. Online Coach > "Updating my account when they changed something in their system wasn’t easy. And when I needed help I couldn’t chat with anyone live due to the plan I had." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7021373) Mukul S. UI UX designer > "It makes creating campaigns and automations very smooth, even for complex workflows." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7054273) MH Michael H. Keeper of Technical Sanity > "THIS is my ONLY complaint with MailerLite. And it is a small thing. Plus there is a workaround using CSS but they don't document how.)" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017529) DP Deida P. Founder > "It also has a user-friendly platform that allows for your content to look professional and accessible. Plus, they have an excellent customer support..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7023157) JC Jacqueline C. Brand Designer > "Now as the years go on so many of the options that were great are now gone. If you want customer service you have to be paying customers and all the..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623737) PP Pablo P. Especilist in Institutional Culture > "The spam filtering as many or all others plataform is always a problem that concerns those who thrive into the self education industry or any other..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393) MK Marlo K. Owner > "The only challenge I faced was a little bit of trouble with domain authentication, which took some back-and-forth to resolve." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006979) IRA Imogen R. A. Digital Marketing Specialist > "We employed it to very quickly develop promotional newsletters in order to increase client visibility on relatively short notice and without becoming..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6806801) LaMP Lucía M. P. Founder, Publisher, and Chief Editor > "The web tools sometimes barely work, and the simplest integrations (an email web form??)" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7000673) EL Elke L. Owner > "The interface is clean and intuitive, automations are easy to set up, and I love how smooth the email builder works. Whether I’m creating weekly..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180) BB Bethel B. Marketing Director > "I'm not familiar with code language so I wish there was more guidance for beginners or people who don't have a lot of web design experience." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002713) EZ Emilija Z. Communications specialist > "MailerLite is like the Swiss Army knife of email marketing - but way less intimidating. Whether you're a small business owner or a creative genius (or..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6773255) AL Ashley L. Owner > "I found the email design tool to be limited, reducing the ability to make aesthetic emails like some of their competitors." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6343066) VR Verified Reviewer Publicity Officer > "I had no trouble setting it up, loading a list, designing an email and sending it." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7047414) AK Amber K. Author > "My friend has a couple domain names and she let me borrow one, but it rejected when we tried to get it approved." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487) MV Matteo V. Admin > "It has helped me streamline my email marketing, save time, and achieve better engagement with my subscribers." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002367) NA Nirv A. Doctor > "The cost of the service is far too high when compared to the relatively low number of subscribers, I would recommend it to be less." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005945) SC Sam C. Owner > "Helpful tutorial type options to show you how to maximize campaigns and build campaigns." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7040623) SI Stanislav I. Marketing > "automations, missing products in refund carts, can't remove old integrated Shop" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6620925) NM Natalie M. Founder Product Designer > "I could set up my audiences and build a nice landing page, the free trial allows to explore the various features." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6638910) RK Ryan K. Marketing Manager > "The lack of control over elements in the designer can be a bit of a limitation to building amazing emails." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6466084) SD Shelby D. Owner > "It's just so dang easy to segment my audience, email my campaigns, set up automations, and add my branding to all of it." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086) EL Elke L. Owner > "I’ve used several email platforms, but most were either clunky, overpriced, or overly complicated." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180) GMG Gian Marco G. Membership Director > "Good functionalities to manage subscribers and create emails from templates." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320) GS Gabrielė S. Head of Marketing > "Sometimes it's difficult to find the "Back" or "Exit" button to exit from a specific window." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014040) AR Alexis R. Admin > "It’s great for new users and a solid starting point for learning automations." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7117120) RG Rob G. Founder > "I had my first issue connecting a subdomain, which is intimidating for a person like me who is not overly technical." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887679) VR Verified Reviewer Product Manager > "I was able to set up an almost exact copy of our HTML email template using drag & drop tools from MailerLite." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6432172) VR Verified Reviewer Owner > "The confirmation process of my business website was not so easy for me as a non guy with low technical skills." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838383) KC Kelly C. Author > "I've been using MailerLite for several years now and haven't had any problems. When I locked myself out with 2FA, customer service was quick to help get..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7010517) KK Kristin K. Technical Administrator > "I don't particularily like that you have to use the blocks to add images and other visual content to your campaign. " [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623130) AR Annija R. Marketing project coordinator > "It has easy built in email blocks, it makes email crating easy. If I have some issues, help teams too solve them." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7010387) LB Lindsay B. Social Media Manager > "However, the automation features give me a horrible time." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7082843) Elizabeth A. Mental Health Coach > "They integrate with all my other platforms. And now they have the capability to sell digital products!" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014391) AB Aidas B. CEO > "It does not matter if you paid for a year." [See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528) Jamie A. Community Manager > "It plays well with Stripe, our forms, and our client journey mapping." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422) MM Monique M. Everything. Author, programer, creative designer, etc. > "The payment and plan options are not very intuitive." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006689) JS Jeanne S. Author > "I anticipate using it to build my reader members and in future book launch campaigns." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7007678) GMG Gian Marco G. Membership Director > "Email preparation UI is a bit clunky." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320) SD Shelby D. Owner > "Outstanding customer support, great documentation for the most part, lots of integrations, easy-to-use tools and systems..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086) Wendy C. Founder Transition Mentor > "I was creating a new account on a new platform, and my current subscription would not automatically transfer." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6617043) HB Horacio B. CEO > "Always excellent, we started with an integrated engineering smart farming project, whose final link is cattle beef selling in our own selling point." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6641454) Ali K. Website Designer > "Their approval system is a bit poor and time consuming when we use a new profile for a brand new business. And their new interface and old interface made..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___4919292) GM Gordon M. Owner > "Very positive, I found the initially set up very easy, I did have a problem authenticating the DNS settings (my lack of understanding being the problem),..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887230) TP Tatiana P. teacher > "For instance I cannot select the whole text, but only a single block (a single paragraph)." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6616038) SL Sandy L. Owner > "I really enjoy the intuitive workflows and how easy it is to build campaigns. When I did need support, the helpdesk was very responsive and solved my..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7015628) DS Dave S. Business Manager > "I was having issues with MailChimp not sending emails to everyone on my list." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910) Chris L. Operations > "I was searching for a simple ESP with easy to use automation that was affordable. and Mailerlite fit the bill." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7100062) MN Mahtab N. Author of Books for Young Readers > "The new Mailerlite version is a bit pricey." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002592) DS Dave S. Business Manager > "I like the simplicity and the AI text creator help that is integrated into the editor." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910) LW Lynne W. Owner > "I still have issues with creating a good site that flows into automation." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005558) ER Eric R. CEO > "It’s not the most advanced platform on the market, but it balances cost, usability, and core features really well." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005784) SG Shella G. Marketing Consultant > "Another problem I sometimes have is that the formatting bar disappears and I can't get it back." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6577302) PP Pablo P. Especilist in Institutional Culture > "I would say it is an excellent plataform to use, friendly, intuitiv, easy and fast. When you are already familiarized with the tools and hundreds of..." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393) TR Tanya R. Creative Director > "The design capabilities aren’t the greatest and the interface is a little clunky until you get used to it." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884) TW Tiina W. Founder > "It allows you to start for a very low investment and grows with you." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7004534) ZB Zanny B. Coach Creator and Mindset Coach > "Not much functions and can be very stressful at times to get done as not much support on the free plan." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6593458) NH Neisi H. Author > "User friendliness is a 10 out of 10. And free up to 1000 subscribers for my newsletter was unbeatable." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7018062) AB Aidas B. CEO > "YOU WILL NOT GET A REFUND." [See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528) NT Nevena T. Seo > "MailerLite offers excellent value for money, especially for small businesses or individuals starting out with email marketing." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7016891) DG Derek G. Owner > "MailerLite had issues with email bounces which led us to explore alternative solutions" [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6771247) DC Debbie C. Owner > "I have been able to effectively communicate with my target audience and drive engagement with my email campaigns." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6513133) JL Jacquelyn L. Partner > "Sometimes the platform runs a little slow." [See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002770) [View Reviews](https://www.capterra.com/p/136603/MailerLite/reviews/) Zach P. Marketing Coordinator > "The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083) Michael Z. Owner > "For a small or growing music business, it can feel complex and time-consuming to manage effectively without experience." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332) NR Nuria R. Community Manager > "Google Ads is very valuable helping control budget, optimize keywords, and track conversion that increase conversion." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7062904) KN Kyle N. Owner > "The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6408324) Zach P. Marketing Coordinator > "Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083) AW Adrian W. Fleet Operative > "It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555) Michael Z. Owner > "It provides strong intent-based traffic, which makes it easier to attract potential students who are already interested." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332) VR Verified Reviewer Marketing Director > "Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) NP Nolan P. Account Manager > "The platform offers robust security features and open subscription billing that helps control the budget." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6886653) VR Verified Reviewer Marketing Director > "I dislike how they got a rid of the monthly trending data in the keyword planner." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) Zach P. Marketing Coordinator > "For any digital marketer having Google Ads as part of your advertising strategy is a must." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083) VR Verified Reviewer Marketing Director > "The YouTube side especially, is annoying since you can't target specific channels anymore." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) VR Verified Reviewer Digital operations executive > "How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181) VR Verified Reviewer Digital operations executive > "The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181) Michael Z. Owner > "Overall, it’s effective but best suited for a structured, actively managed marketing strategy rather than a passive channel." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332) MG Matyas G. Head of digital > "It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6612248) KC Kyle C. CMO > "They make it easy to analyze and process the data from my ads." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334) HK Heather K. Massage therapist > "They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow you..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6144725) AT Alex T. User Acquisition Analyst > "Google is one of the top performing ad networks so it should be one of the first ad networks to be tested." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309) Allen C. Broker > "I was charged for the calls and then told I would get a credit back to my credit card as all of these calls were recorded. " [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) AM Advaldo M. Director > "Creating a simple campaigns takes a few minutes, and reports are easy to get and understand. If you are stuck there are a lot of..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733) RJ Royce J. Technology and Process Manager > "Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6508371) LE Lucie E. Customer Service Consultant > "It offers many fine tune settings for campaigns witch can increase the results and make every campaign more cost effective." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6598839) VR Verified Reviewer Marketing Director > "Your ads can show up in places you really don't want." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490) LW Lee W. Manager > "The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6366172) CM Carlos M. Junior Marketing Officer > "Another thing that could potentially hurt your company is the cost of running campaigns, especially in competitive industries." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) FO Feraud O. Owner > "The best way to get your local business in front our people searching for what they have to offer." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6859789) Allen C. Broker > "I received countless sales calls from vendors trying to sell me something rather than customer contacting me for my services." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) CM Carlos M. Junior Marketing Officer > "I appreciate the ability to budget, monitor results, and optimize campaigns in real-time." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) LA Lee A. Photographer > "There seem to be so many tricks to optimizing ads, it’s a bit overwhelming at first." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6391084) KC Kyle C. CMO > "Google Ads is easy to set up and provides great analytics and reporting." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334) JK Jatin K. Marketing Manager > "It can become expensive very quickly if not managed properly." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334) Atalay C. Senior Manager, SEM and Paid Social > "I think it is ahead of paid social platforms due to the lack of bugs on the platform, many changes and ease of use." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6813748) Allen C. Broker > "complete BS and this is a large enough company that My bank would trust a credit from such entity." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) CM Carlos M. Junior Marketing Officer > "This has allowed me to expand my reach, exposure and brand presence; ultimately helping grow my business." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) Samuel I. Founder and CEO > "Google may not approve Adsense on your web app due to many reasons." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6355013) JK Jatin K. Marketing Manager > "It is a very Good experience with the google ads for the lead generation process in It company." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334) Allen C. Broker > "I am not a happy customer and will seek relief if this is not resolved in short manner. If anyone else is experiencing this..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994) AT Alex T. User Acquisition Analyst > "Google ads is great, and Google ads performance is great." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309) HH Haylie H. Relationship Director > "It is a lot of data and hard to analyze without proper training." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251) AW Adrian W. Fleet Operative > "Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555) Abdelkarim T. Solar and renewable energy technician > "Automatic settings aren't as successful in my experience, resulting in a lot of wasted spending on experimental campaignsMoreover,..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4833663) RP Rachel P. Office Manager > "The process of setting up an ad can seem overwhelming, but Google Ads walks you through the steps so that you don't miss anything." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6313676) GM George M. Manager > "Creating campaigns is not easy on the advanced mode." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6334352) LAO Leslie Anne O. Sales Account Manager > "Of course in promoting your business you have to gamble through paying Ads tool just like Google Ads but one thing I like the most..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774) MB Morgan B. Director of Operations > "Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6221086) RP Rachel P. Office Manager > "Google Ads help us reach customers that we wouldn't normally reach on a normal basis." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6313676) AM Advaldo M. Director > "For small businesses, it can be a little expensive." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733) CM Carlos M. Junior Marketing Officer > "It has played a huge role in pulling traffic to my website and leads." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765) Ninos M. Creative Director > "Can be costly if not optimized right." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063) Miguel G. Senior Web Designer > "With Google Ads, we can gain a lot of traffic and customer conversions." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6377952) Ninos M. Creative Director > "For beginners , it might be overwhelming to start with." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063) TM Thamsanqa M. CEO > "Google ads gives users the room to focus on the people who are searching for their businesses offers, this can help in product sales..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4821578) LC Laura C. Owner > "I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal." [See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6202138) HH Haylie H. Relationship Director > "Having a google ads account is probably the most important thing for you to have to show an online presence." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251) Yavuz Selim E. CEJ Strategy & Orchestration Expert > "For small operations it is not the best option because it needs more work to find the right audience for advertising." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110) BAF Bogdan Alexandu F. Stock Manager > "Overwall, Google Ads is the best place to advertise products and get more leads." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291) TM Thamsanqa M. CEO > "its mostly does not generate more clicks or does not reach out to more clients then other applications." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4821578) Yavuz Selim E. CEJ Strategy & Orchestration Expert > "We have been working with Google Ads for a long time and it has been a reliable source of advertising for our company since we can..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110) CB Constanza B. Owner > "Google verification process for sole proprietor is excessively cumbersome." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4811144) BAF Bogdan Alexandu F. Stock Manager > "Getting leads for your products with Google Ads is simple, and the return on investment is high." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291) ClI Célia I. performance marketing specialist > "The downside of Google Ads is the potential for high costs, especially if not managed carefully." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759) VR Verified Reviewer Digital operations executive > "It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for multi-platform advertising" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181) LG Lloyd G. Marketing Executive > "Less options for lower spend customers and harder to run awareness and educational ads" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998) Arjun S. Founder > "It is one of the best way to advertise products and services for yourself or your clients." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6463194) ClI Célia I. performance marketing specialist > "Additionally, the learning curve for beginners can be steep, requiring time and effort to master effectively." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759) MK Mercy K. Digital Marketing Manager > "Its the fastest marketing strategy in place and still very affordable." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833002) VR Verified Reviewer Web Developer > "They change their interface frequently which is confusing for both merchants and marketers." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5022627) CK Carol K. Web Designer and Content Writer > "We design websites, create content, and help clients enhance their online presence through marketing campaigns." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5076049) Mark B. online marketeer > "Sometimes slow interface, less insights are given over the years" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6242769) DPH Daniela Petronela H. Sales Manager > "When you want to get more sales Google Ads is the best option." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6325608) EL Emil L. Internet marketing/Graphic Designer > "The pay-per-click model, which can be expensive depending on the sector you work in and the level of advertising space competition,..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4454804) VM Vincenzo M. PPC Specialist > "Recommendations: Help you to improve the optimisation score." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6654391) LS Lucas S. Owner > "To create app is costly, the amount that is paid for ads is too much, it should be reduced as it makes my business to run at loss." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4251811) HK Hamza K. Marketing Digital > "I found the platform powerful for achieving my advertising goals, with a range of targeting and performance tracking tools." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6263680) AM Angela M. Owner > "Customer support has fallen by the wayside lately - Numerous calls from "Google Reps" are annoying" [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073050) AR Adam R. Digital Manager > "Easy to start using and it provides a simple option for reaching a large audience with relevant needs." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6785730) VC Victor C. Internet Consultant > "Support for small clients is almost non existent." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4988565) NF Nicholette F. Owner > "It has helped my business move in the right direction by showcasing detailed results of a particular product and whether the market..." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6110801) SS Sandeep S. Business Development Associate > "With fewer alternatives, it's certainly gotten more troublesome for genuine publicizing pros to do successfully." [See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4849700) [View Reviews](https://www.capterra.com/p/213339/Google-Ads/reviews/) ## User interface [MailerLite](https://www.capterra.com/p/136603/MailerLite/) 4.71 (2,259) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) 4.44 (1,008) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features MailerLite Top features 42/50 - A/B Testing - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Channel Management - Click Tracking - Contact Database - Contact Management - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Reports - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Templates - Engagement Tracking - Event Marketing - Event Triggered Actions - Generative AI - Lead Capture - Lead Generation - Lead Management - Monitoring - Multi-Campaign - Multi-Channel Marketing - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting & Statistics - Social Media Integration - Social Promotion - Template Management - Third-Party Integrations [See all features](https://www.capterra.com/p/136603/MailerLite/#features) Google Ads 13/50 - A/B Testing - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Channel Management - Click Tracking - Contact Database - Contact Management - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Reports - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Templates - Engagement Tracking - Event Marketing - Event Triggered Actions - Generative AI - Lead Capture - Lead Generation - Lead Management - Monitoring - Multi-Campaign - Multi-Channel Marketing - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting & Statistics - Social Media Integration - Social Promotion - Template Management - Third-Party Integrations [See all features](https://www.capterra.com/p/213339/Google-Ads/#features) ### Recognition MailerLite is recognized as a top-rated tool in 5 Capterra Shortlist reports Best Value Email MarketingSoftware (2022)  No recognitions have been awarded to Google Ads ### Deployment & support MailerLite Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Ads Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details MailerLite - By MailerLite - Located in United States - Founded in 2005 Google Ads - By Google - Located in United States - Founded in ## Popular Comparisons [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,445)](https://www.capterra.com/p/132996/brevo/reviews/) $10/month Price $9/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-136603/brevo-vs-MailerLite) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,445)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.4 Features 4.5 4.0 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-213339/brevo-vs-Google-Ads) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,603)](https://www.capterra.com/p/110228/MailChimp/reviews/) $10/month Price $13/month 4.5 Features 4.4 4.6 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,603)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.4 Features 4.4 4.0 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-213339/MailChimp-vs-Google-Ads) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,404)](https://www.capterra.com/p/202338/Gmail/reviews/) $10/month Price $0 4.5 Features 4.7 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/136603-202338/MailerLite-vs-Gmail) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.5 4.0 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-213339/ActiveCampaign-vs-Google-Ads) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $10/month Price $12/month 4.5 Features 4.2 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-136603/Constant-Contact-vs-MailerLite) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.4 4.0 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/171840-213339/HubSpot-Marketing-vs-Google-Ads) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $10/month Price $15/month 4.5 Features 4.5 4.6 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Contact vendor for pricing Price $9/month 4.4 Features 4.5 4.0 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-213339/EmailOctopus-vs-Google-Ads) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $10/month Price $15/month 4.5 Features 4.4 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Contact vendor for pricing Price $16/month 4.4 Features 4.5 4.0 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153508-213339/Omnisend-vs-Google-Ads)