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OptiMonk vs Google Ads: Which is a better fit?

Updated on February 3rd, 2025
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Summary
Key features rated by users
Features selected based on 4,412 reviews from Lead Generation users.
% Fit
Missing features
Not enough reviews
Feature ratings
Lead Capture
5.0
Drip Campaigns
NA
Customizable Branding
5.0
Contact Database
NA
Campaign Planning
NA
% Fit
Missing features
Feature ratings
Lead Capture
NA
Drip Campaigns
NA
Customizable Branding
NA
Contact Database
NA
Campaign Planning
4.3
User satisfaction
4.9
User reviews22
Ease of use
4.5
Functionality
4.7
Value for money
4.9
Customer support
5.0
4.4
User reviews979
Ease of use
4.1
Functionality
4.4
Value for money
4.3
Customer support
3.9
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Busy ecommerce marketers on platforms such as Shopify, WordPress, WooCommerce, or custom-built stores can increase conversions, expand email and SMS lists, and improve sales through the use of popups.

Businesses of any size & type who are looking to advertise online.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
video-f2969d18-be02-4bc7-3e9b-08d9f5964e3b
Aaron E
Digital Marketing Specialist
4.0

Jennifer D.: Hi, I'm Jennifer. I'm a controller. I give Lightspeed a value of two out of five. For more reviews, hit click below. I'm the financial controller at a power motorsports dealership. I use it every day being the controller, so my method of payments, all the cash and checks that come into the account, making payments out to vendors and invoices, tracking deals, doing major unit inventory, parts and accessories. Lightspeed is really good for the everyday users that don't have an accounting background or a bookkeeping background. My sales staff and service staff just click on icons that are easy to use, on how to add parts to a sale or a major unit inventory. It's easy because it can connect one unit to everything throughout the whole process of the sale. So I can look up a unit or a deal and see what's going on with it and see where everybody stands with it. Lightspeed, on its ongoing maintenance, is expensive. It's a monthly fee, which is not the best thing going, but it does keep you updated with Price Books. The other downside to Lightspeed is getting any help. Yesterday, I spent an hour and 20 minutes on hold. Today, I spent three hours on hold, waiting for one person to ask a question to solve the problem. If you don't get to the right department, they'll transfer you over but you're starting from scratch again, being on hold.

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213339 video thumbnail}
1 Video
139643
5 screenshots
213339
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Activity Dashboard
207
Important
Activity Tracking
388
Important

OptiMonk

Top Features
25/45
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Autoresponders
  • Campaign Planning
  • Chat/Messaging
  • Contact Database
  • Contact Management
  • CRM
  • Customer Segmentation
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Tracking
  • Landing Pages/Web Forms
  • Lead Qualification
  • Lead Scoring
  • Pipeline Management
  • Real-Time Notifications
  • Search/Filter
  • API
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Conversion Tracking
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Management
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • Lead Verification/Validation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Prospecting Tools
  • Reporting & Statistics
  • Social Media Integration
  • Template Management
  • Third-Party Integrations
  • Web Forms
See All features
Hide Lead Generation Software Features -

Google Ads

9/45
Show Lead Generation Software Features +

OptiMonk

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Google Ads

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OptiMonk
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Google Ads
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
OptiMonk
  • By OptiMonk
  • Located in Hungary
  • Founded in 2014
Google Ads
  • By Google
  • Located in United States
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